How to Create Powerful Meta Keywords and Meta Descriptions to Rank on Google Serp

Meta keywords are meta tags you can employ to teach search engines more about the content of a page. They are hidden from view by visitors and can be discovered in the HTML source code of a webpage.

A special kind of meta tag called a “meta keyword” can be found in the HTML code of a web page and helps search engines understand the subject of the page. Regular keywords display on your page’s live, viewable page, whereas meta keywords appear “behind the scenes” in the source code of your page. This is how meta keywords differ from regular keywords.

Pick Keywords That Are Relevant to Your Webpage

When choosing or optimizing your meta keywords, the most crucial thing to remember is to make sure that each term appropriately matches the content of your pages. It serves no purpose to drive visitors to your website with irrelevant keyword terms. We can be certain that searchers will typically pay for the products or services they are looking for but will not be interested in irrelevant search results.

There is no escaping the truth that meta keywords aren’t as influential in SEO as they once were. Black-hat keyword stuffing is an easy way for websites to “game” the meta keywords field. Thus, meta keywords are no longer a significant factor in Google’s ranking algorithm. (Title tags and meta descriptions should be given more consideration than meta keywords.) However, they can still contribute in a modest but meaningful way to spreading your message and drawing visitors to your website. Every little bit helps in the cutthroat world of search engine marketing.

Use a Keyword Tool

The best keywords for your industry may be found with the use of keyword research tools, which also give you various possibilities to make the most of keyword usage across your entire SEO campaign. Yes, above all else, a good keyword research tool should assist you in locating crucial keywords.

If done manually or without the aid of a research tool, your conclusions would be out of date by the time you located the data you were looking for. All of these advantages can be incorporated into the application with the aid of a research tool so that you can quickly find what you need.

Consider utilizing these free tools to create a keyword list:

• ahrefs Free Keyword Generator
• WordStream Keyword Tool
• Semrush Keyword Magic Tool

How to Write an Excellent Meta Description to Boost SEO

A meta description is a condensed paragraph or description tag in HTML that sums up the information on a webpage. The meta description is displayed underneath the page title and URL on a search engine results page (SERP).

For your meta descriptions to appear in the SERPs, you should be aware that Google bases meta description lengths on pixels. On desktop, the limit is 920 pixels or around 158 characters, and on mobile, it is 680 pixels or roughly 120 characters. The primary goal of a page’s meta description is to persuade users of social media and search engine results pages to click the link to your page. In essence, it draws visitors to your page and increases traffic!

A well-written meta description will enhance CTR, and Google may utilize this user-controlled statistic to evaluate a page’s rank position. Google claims that the meta description does not directly contribute to page rank benefits, but there is an indirect benefit.

Make sure to write your meta description with the user in mind. Users will click information that appeals to them and responds to their query. Searchers will value good content; all you need to do is tempt them to visit it.

In Conclusion

The most crucial thing to ensure is that the keywords you choose are relevant to the page in question, whether you want to arrange and build your meta keywords by hand or with software.

Google keeps making it harder to rank highly on its homepage. But if you know how to follow their guidelines, you shouldn’t have trouble using relevant keywords, publishing high-quality material, and focusing on your audience.