In 2020, there were over 3.6 billion people worldwide who were using social media. This number is likely to reach almost 4.41 billion in 2025 and will probably climb exponentially after this. These figures make social media usage the most popular reason why people go online.
With an ever-growing population of people being dedicated to social media networks, you cannot afford for your business not to be on social media. However, with so many marketing choices available, it can be difficult to choose which network is right for your organization.
We must caution against trying to have an active presence on all social media channels as, to be successful, it is necessary for you to keep up an active presence on all of them. If you spread yourself too thin, you could end up neglecting them, and getting stressed out. This is a risky spot to be in as a neglected feed could show consumers that your business is no longer active. So, rather choose two or three social media networks that you want to invest your time and energy in.
Here are a handful of the available social media networks and will show you what they are best suited to showcasing.
Yelp
If you have a brick-and-mortar business, you may want to consider putting up a profile on Yelp. This is a directory of businesses that you can browse based on your current location or a location that you set manually. On each business’ page you can review the company, which means that people browsing your listing can make an educated decision about choosing you.
YouTube
Whether you own a B2B or B2C business, you need to be creating video content and putting this on YouTube as this is the second-largest search engine next to Google as video marketing is becoming an increasingly useful way of getting your brand out there. Grow your business by growing your channel’s YouTube users. In terms of SEO traction, YouTube offers the maximum traction.
This social media platform is driven by pictures that people take and upload to their Instagram pages. With the ability to now upload video content to the platform, Instagram allows your audience to get behind your brand, get invested and follow your every move. This makes it a great platform for you to share your brand.
An often-overlooked social media network is Pinterest. Often thought of as just a platform for people to share their crafting and home improvement ideas, it has become a great way to get content going viral. So, if you have great-quality pictures that display aspects of your product and/or service offering, you should give Pinterest a try.
LinkedIn is definitely the best platform for business-to-business marketing as it allows you to post professional content about your company’s goals and achievements so that you can generate a conversation with your potential customers. Moreover, based on the latest survey, LinkedIn is the #1 social media channel where IT companies choose to publish content and advertise their services.
If you want to play on this site, just remember its business orientated so you must act accordingly.
Marketing is not an exact science as what may work for one organization may not necessarily work for another. The trick is to try out the platforms you think may work for you and measure the results. If they don’t work, don’t be afraid to stop with what you’re doing and try another platform.