Over 53 percent of people on the planet are active on social media. This translates to more than four billion active users at the beginning of 2021 – a pool of customers waiting to be tapped into. Provided you have a good smartphone or computer and a reliable internet connection, social networking platforms can help propel your small business forward. However, it is crucial to do so using the right social media apps where most of your target audience can be found. In this respect, here are some popular social media apps you can use to market your small business.
1. Facebook
This is the largest and most widely used social media platform in the world. With over 2 .3 billion monthly user average, this should be your top site. It allows you to connect with friends, customers, and many other people. The app allows businesses to create private pages where they can interact with their customers. Members can join for free or at a fee. On your business page, you can update on products, discounts and even answer customer questions. Facebook also runs ads that help businesses get discovered or just be connected to their clients. It is an app where connections are easily converted to customers.
2. Telegram
While Telegram is similar to the more popular social media platforms, the increasingly famous social networking app has been adding newer features that set them aside from the rest. For instance, it is now possible to pin multiple messages, share songs, and view post stats as a channel admin. As seen in a post on Alrigh, Telegram recently launched a new feature called Voice Chat 2.0. The new voice chat functionality will allow unlimited participation in groups and channels. It will have several features, including raise hand, recorded chats, speaker links, and listener links, among others. The most interesting thing about it is that it allows voice interaction with an unlimited number of participants in groups and channels. This is something small businesses can utilize to interact with their customers and market their brand effectively.
3. Instagram
Sometimes words do not do enough justice to a brand or product, and that’s where Instagram comes in. It is a photo-oriented platform that allows you to share your actual product or market your services to an audience through images and videos as well as text.
To benefit the most from Instagram, there are a few things you need to do. For starters, you may want to invest in a good camera that allows you to take quality photos. After creating a business account, all you need is an effective IG marketing strategy and you can start posting. By liking, commenting, sharing, tagging, and using hashtags correctly, you can grow your customer base and maximize sales. With its wide selection between posts, stories, and photo & video ads, Instagram can help grow your brand to the next level. Ensure to use posts that are relevant to your brand.
3. Twitter
This is the platform where your voice is heard. It is the easiest platform to engage influencers by use of “@” and “#”. As of 2021, the site attracts over 192 million users per day. Unlike the other two, the Twitter crowd is more censored. These are people who are sure of what they want and are not shy when expressing it. It is all about representation. You have to represent your brand with a good first impression. By use of Twitter cards and ads, it allows you to grow your business. Using the right keyword in your hashtag will attract visibility and re-tweets.
4. You Tube
It is a great marketing tool that allows you to connect with users via videos. Despite your age or location, a good video will always be appreciated and loved. With over 2 billion monthly users on average, it is the second largest search engine and social networking channel. When promoting your small business via YouTube, it is all about representing your brand using videos that will best attract your target audience’s attention. Marketing with the YouTube app requires you to create one or several great videos. This can be brand, educational, product, or even testimonial videos.
5. WhatsApp
Every single person with a smartphone probably has WhatsApp. The famous app has close to two billion users worldwide, with more than three quarters accessing Whatsapp monthly. It is the easiest social media platform to get a quick sneak peek while doing your task. In the past, it was just for friends and family. In recent times, its business platform allows businesses to interact with their customers. This app offers small businesses features like labels, quick replies, and chat filters that enable them to stay connected with customers. With its catalog feature, businesses can show their products more easily.
Finally, other apps such as messenger, LinkedIn, and TikTok are also gaining massive popularity.
Conclusion
Being on social media does not guarantee sales for your small business. A social media engagement tool will help you gauge and increase your success on social media platforms. Your presence must be felt through videos, photos, and captions that will have people talking. Also, remember to use keywords and titles that people will respond to.