Ranking on the first page of Google is the dream of every website owner. But to get there, you must run a perfect SEO campaign. Many companies have enough resources to do basic SEO operations on their own. However, some situations might require extra knowledge and experience, which only experts can provide. But how can you recognize if hiring SEO consulting services is time?
We asked a technical SEO consultant agency what signs their clients usually notice before they ask for help. Carefully read their answers to decide if you need them too.
1. Search Engines are not Indexing Your Website
Results from optimizing your website for search engines do not come quickly. But if Google is not even indexing your website, something might be preventing bots from crawling it, or there could be a complicated issue with the structure. In this case, hiring SEO consulting services is the best option. Their employees have the mastery required to identify the problem and find a solution.
2. No In-house Expertise
If you want better results but feel that your company lacks employees with an advanced grasp of search engine optimization, it is a sign that it’s time to hire an SEO consulting service.
Here is why:
- Follow the latest trends – only experts can keep track of all the emerging trends in the SEO industry. There are over two hundred known Google ranking factors, and algorithms are constantly changing.
- Quickly identify problems
- Advanced tools
Everyone can learn the basic SEO needed for daily updates on websites. But serious campaigns and major fixes require the touch of an expert.
3. Lack of Time or Budget
Depending on the quality of your strategy, SEO results can be seen in as little as 3 to 12 months. SEO consulting services provide the expertise required to make this period as short as possible.
Professional SEO consulting services know best how to use the available budget to achieve the desired amount of organic traffic. Hiring a consulting service will save you time and money – and allow you to focus on other tasks.
4. You Need More Content
If you regularly need content for your website, you won’t make a mistake by hiring an SEO agency. Professionals can come up with more content ideas by performing keyword research. They also know how to write in an SEO-friendly manner by taking care of keyword density, content structure, meta descriptions, and more. This will result in better web page performance in search engines.
5. Drop in Organic Traffic
You can expect sudden volatilities in organic traffic. However, a drop that lasts for an extended period is usually a strong sign that a downtrend is more than a coincidence. In this situation, it is advisable to hire an SEO consulting service that will analyze the past performance of your website to identify what has caused the problem. Sometimes, even small manual actions can downgrade the performance of your website on search engines.
6. Site Migration or Redesign Plan
If not done correctly, changes to the website’s domain and URL structure or major redesigns can cause a lot of trouble. Doing it on your own is dangerous, as you can easily make a mistake that would decrease organic traffic. If you have site migration or redesign in the plan, consider hiring professionals to handle it.
Final Thoughts
To achieve the best possible SEO results, you need to reevaluate your strategy. If you notice some of the warning signs mentioned in this article, you should hire an SEO consulting service. Their experts will handle your problems and help you stand out in the crowded Internet space.