If you run a property rental company, having a social media presence is a must. A good content strategy can attract more renters, helping you to succeed. Let’s look at several reasons why you should invest in social media. Also, learn how you can buy IG comment likes using BuyTopLikes.
Social Media Helps to Bring Your Amenities to the Forefront
First, having a social media page can help highlight many positive aspects of your rental properties, mainly the amenities. Amenities are a big consideration for people when they rent, and your social media posts can highlight them.
Sure, you can list them on your website, but social media helps show them in real-time. For example, if you have a pool, you can post pictures of people enjoying it during a lovely sunset. If you offer smart appliances, show them in action through a video. If you have a gym, post some fitness training videos.
This content also helps with transparency. Many people end up disappointed because the amenities are not as grand as they thought. Or, they may be pleasantly surprised. By showing how they work, you may attract more renters.
Provide Virtual Tours
Social media can be a virtual tour, where you can upload videos of yourself touring the property. Some people prefer virtual tours for several reasons. If they’re sick, they may not want to go out. However, they may still be looking for a home. If someone is moving from a long-distance location, they may not be willing to travel just to look at a property. Social media can help people feel like they’re taking a tour without being there.
To make it more realistic, you can also stream your tours live. This way, users can interact with you and ask questions about the property.
Highlight Your Pet Friendliness
If your apartment or house allows pets, then you’re in luck. Some rental properties may claim they allow pets on their website, only for their policy to change. If you allow pets, social media can highlight some of the tenants’ animals. People love to share cat and dog photos on social media, so this will help your brand grow. Not only that, but it’s an excellent opportunity for user-generated content, which is when you post content submitted by users.
Improve Communication
Around 74% of customers feel more connected if they can communicate with a business via social media. Social media can be a way to ask a quick question and receive a response relatively quickly, while talking on the phone feels like a hassle and email feels less personal.
As a renter, you may feel that social media isn’t professional and would instead prefer to call, email, or visit in person. But social media can be a great way to get the ball rolling. It can answer any commonly asked questions about the property and help the potential renter set up an appointment to check it out.
Another way that social media can help with communication is through comments. Your audience can comment on your posts, and then you can like them or respond to them. If someone has a problem, you can quickly address it and possibly have a satisfied renter.
Helps to Target Locally
If you want to grow your rental business, you should target locally or target people who are interested in moving to the area.
Social media helps renting companies do this in several ways. First, most social media websites have some sort of inexpensive advertising program. When you make an ad on Facebook, for instance, you can adjust the demographic and location, helping you find potential renters.
There are also online communities you can take advantage of, too. For instance, you can find many Facebook groups for renting or local communities filled with people looking to rent. You can list your properties or help those in need. This can help you grow your influence and help you get more interested buyers.
Provide Helpful Advice
Another reason why your business should invest in social media is that it can help renters and potential renters feel more at ease with you. You can make posts, photos, or videos that provide advice. For instance, make a post highlighting the dos and don’ts of first-time renting. Or, post tips on how to pay your rent on time. By being helpful to renters and potential renters, you may gain more of a following. Many people don’t trust landlords due to rising costs and other issues, so show that you are trustworthy.
Monetize Your Presence
Sometimes, social media can be an extra revenue source. Say you have many properties, and you like to make videos touring them on YouTube. If you have ads on those videos, this is a way for you to make a little more money. As the owner of rental properties, it’s essential to have many revenue streams, and social media can be one of them.
Update With the Latest Properties
Another reason your rental company should have social media is that it’s easy to update with new properties. Someone may be interested in renting from you, but they don’t like your current properties or your apartment complex is currently all occupied. By following your Facebook page, they can receive updates on your latest properties and then strike while the iron is hot.
Host Giveaways
Finally, social media can be a great way to give back while also helping to promote your business. For example, you may give away an Amazon gift card to one person who shares your post, helping to promote your rent business. People also love competition, so giveaways are an easy win.
Final Thoughts
Any business should have some social media presence, but rental properties are one of the most prominent examples. By having some presence on Facebook, Instagram, TikTok, X (Twitter,) or other platforms, you will likely gain more tenants, help your current renters, and streamline communication. We hope this article was helpful to you.