No matter what, businesses will always need a steady stream of customers. And there are lots of ways to get these very *customers*, yet the best one is traffic arbitration.
Read on, and we’ll fill you in on the details and explain why is that so.
So, first things first, let’s take a look at what traffic arbitration is all about
In a nutshell, traffic is the flow of visitors. One can measure it by looking at the number of views and unique users. Thus, if someone clicks on an ad from one place that’s leading to another, it would be redirecting.
Or arbitration, that is.
The goal is to drive stream of people to the partner pages. It’s kind of a mutually beneficial arrangement: the business gets some great figures and metrics, and the person who brought all that traffic in makes money.
All of the above is a lead-in to today’s main topic.
Now, we’ll examine which businesses derive the greatest benefit from utilizing the arbitration things.
What types of businesses benefit from traffic arbitration
Below, we’ve listed some business activities that traffic arbitrage will be a great fit for.
Gaming
These are online games. There’s a lot of competition here, but the market is practically endless. Just so you know, the traffic arbitration affiliates also fall under this section.
The gamification business can make the most of arbitration because it can reach the most liquid audience. Like all kinds of gamers. The great thing is that an arbitration specialist can easily choose the most relevant audience. For instance, some people prefer this game or that one, or this genre or that one.
E-commerce
This is the promotion of products of online shops. The cell is known for offering low but reliable payouts. The range of things here is pretty extensive: it could be sports gear, it could be some stylish clothes, or it could be some cute-and-cool phone cases.
And a hundred other things, too.
Businesses that collaborate with arbitrageurs in this area can obtain creative advertising content from influencers that will motivate the target audience to purchase their products.
EdTech
This is an interesting one.
It’s one of the fastest-growing verticals out there.
These days, lots of people are moving towards remote work and study. A lot of people are looking to change careers because the world moves fast and there are always new, lucrative opportunities for modern specialists.
Anyways, this includes courses, training, webinars, and educational platforms.
The good news is that budgets for promotion are relatively small while the target audience is pretty huge.
There’s practically no limit to who one can reach here.
Businesses that collaborate with arbitrageurs there can easily find people who need a certain development path. The traffic specialists can go through their channels and communication groups to find the right people. If an EdTech company needs motivated designers or potential neural network developers, they’ll get them.
Anti-viruses and other security apps
…And we’re back with another round of fascinating niche markets.
Data protection software is always going to be important and popular. People are becoming more and more concerned about the safety of their information every year.
Well, it’s not surprising, given that around one in five users globally has had at least one encounter with malicious software on their devices.
Either way, there are a lot of people to attract herein: we’re talking about more than a billion potential clients. But it’s not just about promoting antivirus software: one can also advertise other types of software, like browser ad blockers.
A huge, untapped opportunity.
Businesses in this area want to use the services of traffic arbitrageurs to attract the right customers. There’s a lot of them – just like we said. But there are also some who are skeptical of third-party software on their PC. It looks like they’re not meant to be the primary audience, yet that’s not really the case. The thing is, software engineers and developers may have a generally strong presence in the IT field, but many of them just don’t use any security programs, preferring to conduct all checks by hand, and rely only on themselves. It’s fair to say that these leads aren’t really necessary to attract.
To summarize, at the very least the traffic arbitrage is a nice-to-have thing for almost every business. At most, it’s a must-have.
Why is that?
Well, it’s just a lot cheaper than outsourcing the marketing needs. Or even than setting up your own full-fledged advertising department.
And that’s not surprising, because the way the scheme works is that the company only pays a specialist for the clients he or she brings in.
And for nothing more than that.