If you create social media videos for your business, you want them to be as professional as possible. This doesn’t necessarily mean that you need to go back to school and get another degree in film, but there are techniques that you can learn relatively easily that can do wonders in helping you create more professional-looking videos.
In the sections below, we will explore things to keep in mind as you go about the video creation process. If you construct your videos the right way, you will be able to send a strong and coherent message to your audience.
Maintain Brand Consistency
One of the reasons that the world’s most powerful brands have the strength that they do is because of brand consistency. Apple, Microsoft, and Google all have $3-500 billion brand value for a reason: they have earned it in brand consistency.
Brand consistency involves much more than simply using the same logo in different places; it means incorporating the right kinds of music, visual effects, transitions, etc into your videos. Here are some things you can do to help with brand consistency:
- Create a set of guidelines for your brand editing, a way to create a “visual identity” for yourself.
- Draw up a checklist that you can go through every time you create a new video, so as to ensure consistency in everything that you produce.
- Conduct a training session with your staff to ensure that everyone is on the same page with regard to your standards. If your goal is to increase your TikTok following, make it a point to educate staff on what it takes to get there.
Be Efficient
If you create clear guidelines on how you will go about the editing process, you will have an easy “go-to” source every time you make a new video. This can also help minimize the number of corrections that you need to make with staff members. And with a free MKV editor, you will have many of the things you need right at your fingertips.
Elements of your guidelines can include:
- A library of music tracks or other sounds that you might use in your videos. Take the time to select pieces that are consistent with your brand, and have them available when you might need them.
- Templates for graphic elements that might be used frequently. This can include things like “lower thirds” that include descriptions or calls to action.
- Create a standardized workflow so that everyone on your team is on the same page with regard to how you will go about the process. Once your staff gets into the rhythm of the workflow, successive efforts will be much smoother.
Keep Your Target Audience in Mind
Beyond simply creating high-quality videos in general, you want to be sure that what you come up with is consistent with what your target audience wants to see. Things that you can do to ensure this include:
- Do research on your target audience’s preferences. Without compromising your brand integrity, make subtle adjustments in your videos that might better speak to them and hold their attention.
- Conduct A/B testing to see which versions of videos better resonate with your audience.
- Conduct analyses of your audience’s retention data. This will help you refine your editing techniques over time.
Determine a Flow For Your Videos
Every video should have a distinct “narrative arc.” This means having clear beginning, middle, and end parts with logical timeframes. Before you get started, try to determine as accurately as possible what your target audience’s specific pain points are and use those as starting points. Come up with a clear key message that you want to relay to your viewers. If you manage to carry out all these points effectively, you will be able to relay a strong message and reach the right people with your brand.
Conclusion
Creating professional social media videos doesn’t require a degree in film, but it does call for attention to detail and a strategic approach. By maintaining brand consistency, streamlining your processes, understanding your audience, and crafting a compelling narrative flow, you can elevate the quality of your videos and better connect with your target audience. Remember, the key lies in continuous refinement and staying true to your brand’s identity. With these principles in mind, your videos can become powerful tools for engagement and growth, leaving a lasting impression on your viewers.