In the last decade, fintech has grown at an astronomical rate. Fintech is changing not only the way payments are made and investing is done but also how businesses work.
Financial technology has really revolutionized the financial services industry at lightspeed and the Covid-19 pandemic only accelerated this trend, with entrepreneurs looking to find ways to maximize profits in a time of remote working. However, while social distancing is no longer required, these changes inspired by fintech are here to stay.
Global fintech companies saw a remarkable $22.8B raised from Venture Capital funding across 614 deals in Q1 of 2021; numbers that are only expected to rise. Here we explore three possible directions that could write the future for the world of fintech.
Sustainable Fintech
Sustainability in financial services has very much moved in from the margins to become a key priority for organizations.
According to a global corporate sustainability report by Nielsen, 66% of people are prepared to pay more for goods and services if they come from sustainable companies. This figure jumps to 73% among millennials.
Generation Z is being hailed as the generation of sustainability, with the vast majority willing to spend 10% more on a sustainable brand.
The first thing that fintech startups may look to do is to understand their carbon footprint. This can include energy use, their supply chains and workforce movement and transport, such as international flights and office commutes.
AI and value creation
A report by McKinsey estimated that artificial intelligence (AI) could generate up to $1 trillion additional value for the global banking industry annually.
Evidence of this was plain to see in the pandemic, which certainly helped with the advancement of AI, automation and cloud computing.
With more streamlined AI algorithms, businesses will be able to more match customers to the products and services that are right for them without hours of laborious paperwork on the part of either party.
B-to-C
Lastly, the evolving business-to-consumer market has historically been a bit of a roadblock for pretty much all goods and services worldwide. Previously, a person’s ability to buy and sell was limited by their physical access to commercial properties, transportation and more.
However, the pandemic did level the playing field between the companies boasting mammoth delivery service capacities and the small businesses that had far greater restrictions when it came to outreach.
The growth of fintech will undoubtedly increase the capacity of business-to-consumer services. The importance of an online presence for a small business and the accessibility of things such as interest-free installment pay options will almost certainly result in a growth in sales made directly by independent businesspeople to consumers.
Summary
Knowledge of how to work within the banking and finance systems, which was once largely denied to working-class families, was made accessible through distributed networks of trained financial educators as a result of the growing fintech industry, which can only be a good thing!
What Next For Fintech? was last modified: July 3rd, 2024 by Emma Grant
Getting people to use your mobile app and ultimately drive revenue is where the real work begins. Mobile apps are created for various reasons, and often not recognized for their importance.
What exactly determines an app’s success? You would undoubtedly concur that effective examples include messaging apps like WhatsApp and Instagram as well as games like Angry Birds and Candy Crash. Even though each of them has a unique success story, they all share something. These all had distinctive app concepts that were represented in practical functionality. The software was able to alter user behavior and become a part of their daily routine thanks to this essential feature.
This article will talk about five tips that you should use to make your mobile app successful.
Tell a Story
In today’s mobile world, the key to app success is to create an engaging experience. And the best way to do this is by telling a story.
For example, when people open your app, what’s their first impression? Is it a bunch of buttons and icons that don’t tell any kind of story? Or is it a story that grabs you from the start and keeps you engaged?
Know Your User
User experience is vital for any mobile application. The app may have all the features, but if it doesn’t feel right for users, then it won’t be successful.
The more you know about their needs and wants, the easier it will be for you to create an app that fits their needs perfectly.
Look Ahead to the Future
Mobile apps are an important part of the user experience for many custom app development company. However, not all mobile apps are successful.
In order to make your new mobile app successful, you need to look ahead to the future like your target audience and keep up with trends. Creating a mobile app is only half the battle.
No matter how fantastic your app idea may seem, you must define your niche. Despite the fact that there are dozens of apps released every day, you may believe you have a terrific app idea. Every year, there are more apps added to the app shops.
The Google Play Store has more than 3 million apps, while the Apple App Store has 2 million. Around 1.3 billion programs are available worldwide on other app stores like BlackBerry World, Windows Store, and Amazon Appstore.
With the right software integrations, you can automate more, ultimately increasing productivity (and reducing headaches) while startup scaling.
Be Authentic
People use apps because they make their lives easier or more convenient. If an app can’t do that, then it’s not going to be very popular.
If you’re building a mobile app because you think it will make money, then you’re probably going to have a hard time getting people to use it.
You have to offer something of value in return for their attention and time.
Design for the Masses, Test With the Few
If you’re designing your app for the masses, it’s important to keep things simple and intuitive. You want every user to be able to navigate your app with ease and have a great experience. All good ideas start off largely unconditional and entail some risks.
So, there is a specific path to take if you trust your instinct when it comes to an app concept. Be ready; the success of your app depends on a lot of work. You will be rewarded with security and a return on investment (return on investment)
How often have you sent an email, waited, and wondered whether it ever got through? All of us have been there.
In the past, it was customary to have no clue what occurred when we sent an email. Did our receiver get it? What happened to it in their inbox? Is it in their spam folder? When I sent them emails, did they access the links or attachments? It wasn’t known until today. It is now possible to monitor who opens your emails, clicks on the links, and examines the attachments using special software.
Email activitytracking allows us to create and keep connections in an excessively packed, competitive mailbox environment. This article will discuss maximizing your inbox’s potential via email monitoring software.
How exactly does email tracking function?
Using a tracking system, you may see whether and when any emails you send are seen. By inserting a tiny invisible picture pixel into your emails, email monitoring software can determine when someone opened them. First, we’ll go over the advantages of email monitoring before diving into how to set it up.
The Value of Monitoring Emails
Email tracking saves time.
No one wants to receive many follow-up emails when they haven’t read the first one. When you use an email monitoring service or email tracking tool, you can observe whether your subject line piqued the recipient’s focus enough for them to click through and open the email. If they haven’t opened the first email, they won’t open anymore; therefore, sending more is no use. Email monitoring saves time for the sales professional and the receiver by reducing the number of follow-up emails that aren’t essential.
Similarly, if you see that a contact is checking out the content you sent them, such as a cover letter or a proposal, you know that you are currently fresh in their mind.
As a result, it is essential to keep track of emails.
Email monitoring gives you vital information about your email exchanges with contacts, networks, clients, or prospects. You may utilize this data to boost your outreach by catering to their particular connection with you.
If a contact opens your email many times in one day, you should get in touch with them again while you’re still fresh in their mind.
Before a meeting, check whether your contact has read any links or files you sent through email.
By sending a follow-up email, you can tell whether the receiver is reading your message.
As a result of email monitoring, you may get valuable information.
It’s no secret that composing email messages can be a stressful and challenging task. It’s easy to struggle with how to start or what to say to fill that space.
With Email Oversight’s Email Activity Tracking, you’re presented with more than vital information on your contact’s engagement with your emails. Additionally, you will have access to their resume, corporate information, social media accounts (including Twitter), email correspondence, and whatever else they have chosen to make public.
You enable read receipts in your emails. After this, what should be done?
Occasionally, someone asks us, “What should I put in the opening sentence of my email?” How can I best get in touch with them? Second, what do I say? Ought I should shoot off an email? What do you think?
As with the answer to everything: It depends. Everyone has a unique purpose for these alerts. We propose the following applications.
Create a discussion about something that matters.
You may use email intelligence tools to make your messages more timely and relevant to your audience. Emails sent using a template are not only impersonal but also ineffective. Use what you know about the recipients’ business and history of contact with your organization to focus your material. If that initial email isn’t opened, stop there. If the recipient of an email hasn’t opened it after the first attempt, there’s no use in sending any more.
Keep the conversation going by providing background information.
Use alerts to learn when to provide more information to complete a task. Assume a contact has shown interest in your company’s culture by clicking a link; you may want to follow up with them by providing further resources. Adding a personal touch is always welcome, and a potential client could be impressed if you can already predict their wants and requirements.
Remove dead email addresses.
If a contact hasn’t opened your emails in a while, you can either delete them from your list or send them one final email with an easy unsubscribe link.
Tips for Maximizing the Potential of Your Email Campaigns With Email Activity was last modified: February 24th, 2025 by Alexandra Munteanu
In today’s social media-driven world, businesses need to be active on various platforms in order to build brand awareness and drive sales. While there are certainly many various types of content that can be shared on social media, one of the most effective is videos. Videos are engaging, easy to consume, and can be very shareable. If you’re not utilizing video as part of your marketing strategy, you’re missing out on a huge opportunity to reach a wider audience, boost your profits, and grow your business.
Not sure where to start? Here are 8 video marketing tips to get you on your way:
Keep it Short
While there is no definitive answer to the question of how long a social media video should be, there are a few general guidelines that businesses should keep in mind. First and foremost, it’s important to remember that people have short attention spans, especially when they are scrolling through their social media feeds. As such, videos that are too long are likely to lose viewers before they reach the end. Additionally, videos that are on the shorter side are more likely to be shared than longer ones, and they’re also more likely to be viewed on mobile devices, which have small screens and limited bandwidth. For these reasons, it’s generally advisable to keep social media videos under two minutes, but preferably between 30 and 60 seconds. Of course, there are always a couple of exceptions to this rule, but in general, shorter is better when it comes to social media videos.
Be Creative With Your Content
Creativity is key. People are constantly bombarded with content, and if you want your videos to stand out, you need to get creative. Unusual or unexpected video content is more likely to grab attention and be shared, so think a little outside the box when brainstorming ideas. Also, keep in mind that humor is often a winning formula – everybody loves to laugh, so if you can make your viewers smile, you’re more likely to make a lasting impression. Of course, being creative doesn’t mean being crass or insensitive. Your videos should always be respectful and professional. But don’t be afraid to take risks – a little creativity can go a long way towards helping you and your business stand out from the others.
Use Relevant Keywords and Tags
You also should make sure that your videos are properly tagged and use relevant keywords. Keywords are the terms that people search for when they’re looking for videos like yours. By using the appropriate keywords, you can ensure that your video appears in the top results for relevant searches. In addition, you should also use tags to categorize your video. This helps the YouTube algorithm to suggest your video to users who are watching similar videos. As a result, using relevant keywords and tags is essential if you want to grow your business using social media videos.
Share and Promote Your Videos Across All of Your Social Channels
One way to ensure that your content is seen by potential customers is to promote your videos across multiple social media channels. By posting links to your videos on Facebook, Twitter, TikTok, and Instagram, you can reach a larger audience and increase the chances that your content will be seen by potential customers. In addition, promoting your videos across multiple channels will help to boost your search engine rankings, making it far easier for new customers to find your business when they are searching for products or services online.
Use Royalty-Free Music
When creating YouTube videos for your brand, it’s important to use royalty-free or non-copyrighted music to avoid any legal issues. Royalty free music is music that can be used without paying any royalties, and it can be a unique way to add a professional touch to your videos. Non copyrighted music is music that is not protected by copyright law and can be used freely. While both types of music can be used without fear of legal repercussions, royalty-free music is often of a higher quality and can provide a more polished look for your videos. In short, using royalty-free or non-copyright music in your social media videos is a smart way to avoid any legal issues and create videos that will help you stand out from the competition.
Collaborate With Other Businesses
When businesses come together to create content, they can share resources, ideas, and audiences. This can help create a more diverse and dynamic video portfolio while also saving time and money. Furthermore, collaborating with other businesses can help build relationships and foster a sense of community. These connections can be valuable not only in terms of creating new opportunities for joint ventures and marketing but also in terms of networking and advice-sharing.
Host Contests or Giveaways
Giveaways and contests are a great way to grow your business on social media. They increase engagement by giving followers a reason to interact with your content and share it with their friends. Contests can also create a sense of community around your brand, which can lead to loyalty and repeat customers. Furthermore, giveaways and contests can help you reach new audiences by tapping into the social networks of your participants. And finally, they provide an opportunity for you to showcase your products or services in a fun and positive light.
Add Captions or Subtitles
In a recent study, it was found that nearly 85% of Facebook users watch videos without sound. That statistic should come as no surprise- we live in a world where people are constantly on the go, and it’s not always easy to stop and watch a video with the sound turned on. As a result, if you’re using social media to promote your business, it’s essential to add captions and subtitles to your videos. This will ensure that your message is getting across, even if people are watching without sound. In addition, adding captions and subtitles can help to improve the SEO of your video, making it more likely to show up in search results.
The Bottom Line
Video should be an integral part of every business’s marketing strategy. By following the tips above, you can create engaging video content that will help you reach a wider audience, boost profits, and help to grow your business. Not every strategy will be the same for every business, so choose what combination of methods will work best for you.
8 Video Marketing Tips to Boost Your Profits was last modified: October 4th, 2022 by Ryan Donaldson
It’s time to convince your customers to buy what you’re selling. Are you hanging out in the Mos Eisley cantina trying to sell to people that aren’t interested? That’s not easier than convincing Luke Skywalker to buy drinks for you and Chewbacca.
To run a successful business, you must know who to approach first. By getting to know your audience, you can target your marketing efforts in the most effective way possible, while hopefully convincing them to buy more than a drink.Understanding your target audience can significantly impact your marketing strategy, just as configuring your home network can improve internet efficiency. Use the 192.168.1.1 ip to access your router settings and ensure a stable connection for all your online research and activities.
Use these tips to win a customer over by learning how to identify your target audience.
What Are the Types of Target Audience?
Who is my target audience? It can be daunting to figure out which target audience best represents your business. However, it’s essential to do so if you want to create a successful marketing campaign, which is understood at The HOTH.
A good example of target audience differentiation is outlined below.
Interest
There are three main types of target audience: customers, leads, and partners. To attract customers, you must understand their interests and needs to provide the best possible service or products.
Customers are people who buy from you
Leads are people who may become customers
Partners are people who work with you
Purchase Intention
Intent or impulse buyers? They are an example of target audience profiles. The question of who is my target audience falls in buying behavior.
You can craft better marketing campaigns specifically aimed at them. An impulse buyer is in a rush to buy what is being offered and doesn’t do the research. They are strongly motivated!
An intent buyer has done the research and intends on buying from you or your competitor.
Subcultures
How to reach your target audience? Understand their subculture or niche for a compelling business ecosystem. Use the audience within the relevant subcultures and your marketing campaigns.
They help further identify and target your ideal types of target audiences. Are they core, mid-level, or periphery audiences?
Core target audience: they are most important to your business
Mid-level target audience: they influence your target audience
Periphery target audience: they are not very interested but will use you for information
How to Measure Who Your Target Audience is
You have many different analytic tools available at your disposal. Once you have the right one, you can track visitor behavior and conversions.
So, go out there and measure!
Start with your current customers and gather the data you have on them. Doing this lets you see which channels and content work best for them. Look for trends in online customer feedback and research your competitors too.
Prepared to Push the Boundaries of How to Identify Your Target Audience?
How you market your business directly affects how much money you make. It’s that simple – it’s almost as essential as a business can get. So take these tips for what they’re worth.
They’re nothing revolutionary, but they might help your brand attract a higher ratio of search traffic to sales. Make sure to check out our blog for more information on not only how to identify your target audience but to use your insights more effectively.
How to Identify Your Target Audience: A Complete Guide was last modified: May 31st, 2024 by Edward Brown
The mobile market is increasing exponentially. While the market has a wide range of mobile apps for small businesses, some owners are looking into having custom-made mobile apps that will improve their business reach and enhance their customers’ overall experience.
Considering that consumer experience is one of the primary reasons small business owners want to have customised mobile apps, they should not forget that accessibility is likewise important. If consumers cannot access your business because it is down due to a power outage or problems with the in-store power supply, their consumer experience level will go down. Therefore, you must ensure that your power supply is continuous.
If you can have customised mobile apps, you can also have customised industrial batteries. You can get in touch with industrial battery companies and discuss the power requirements of your business. Likewise, it is vital for many businesses, whatever their size, to have backup batteries so they can continuously provide their services.
Going back to mobile apps, you need to understand that various types of small businesses use different apps to improve customer experience. But are mobile apps necessary? If you are a small business owner and thinking of investing money and time to create an app, consider the factors listed below.
Know if You Need a Mobile App
It is not difficult to say that most people today are inseparable from their mobile devices, which is why mobile apps proliferate. But as a business owner, do you need a customised business app? First, consider if your company will benefit from your mobile app. Then, think about what compelling features it should have and how you will maintain them, particularly with fresh content. It should have the relevant information and services available. Likewise, the app should be easy to use. At the same time, it is critical to optimise your business site for various mobile devices.
Determine Your Customers
It is critical to identify your customers when considering the creation of a mobile app. Knowing who will be using your app will help the developers create one that will benefit your business and your customer base. In addition, a deep analysis of consumer demographics is vital, as younger consumers are more likely to use mobile apps than people who are older.
Consider the Mobile App Orientation of Your Consumers
The younger audiences use apps several times a day, almost daily, but their buying capacity is limited. If you need a retail app, consider that most users are between 35 and 44 years old. This age group is very receptive to in-store advertising or selling products online via mobile devices.
Determine What Your Customers Want
It is vital to consider the needs of your consumers. Many surveys indicate that customers use apps that provide easy-to-use and convenient interfaces. Many also look for apps that offer better promotions or prices not available on other platforms, including business websites.
When considering a customized mobile app for your small business, the critical thing to consider is the convenience and benefits it will give your consumers. Likewise, consider your budget and how you will market your app.
Does Your Small Business Need a Mobile App? was last modified: April 2nd, 2024 by Mildred Austria
In the fast-paced world of today, it is tough for a student to stay up to date with the demands of competitive education. The schools provide them with study materials and guidelines that can help them score well in their examinations. Students these days are obsessed with their smartphones and it comes as no surprise that they prefer to practice questions on their phones rather than in the back of their textbooks and notebooks.
There is a long list of apps in the App Store which provides students with high-quality study material and practice questions to help them do well in their examinations. It helps to study past results to predict what future test may hold. Here are 5 such apps that will be incredibly helpful for your child during his/her exams:
Studyblue
Studyblue is one of the best apps for students to practice questions. It provides high-quality study material that can be accessed on your smartphone or tablet. You can also download audio files, video files, and PDF records which will help you understand the question better. The app has a huge collection of more than 1,50,000 questions which are divided into different subjects. You can create your study material or you can search for content on the Studyblue website and save it on your phone so that you do not need to spend hours searching for questions when you are studying.
RefMe
Another great app that provides high-quality practice questions is RefMe. This app also has more than 1,50,000 study questions which you can use to practice for your examinations. It also provides several different reference materials such as Wikipedia and more. You can bookmark the pages of your reference material so that you can go back to it any time you want. The app is very easy to understand and use and all the content on this app is neatly categorized based on the subjects. In case you need an essay expounding on an idea gotten from this app hq essay writing service is there for you .We sell high quality essays to students which in return help them to pass their exams.
Evernote
Evernote can be your best friend during your examinations as it has a huge collection of practice questions and high-quality study material which you can use to prepare for any examination. The application itself offers more than 10,000 free videos that you can watch and learn from based on your preferences. You can also create your collection of notes and you can take them with you wherever you go. The best feature of this app is the fact that it enables you to share notes with friends or classmates who are not using Evernote so that they can use the same material for studies.
Edurite App
This app comes from a reputed name in the field of Edutainment apps. It has more than 1,00,000 high-quality practice questions that you can use to focus on your subject and do well in any examination. The app also provides test series from different educational boards from across India such as Gujarat State Board, CBSE NCERT, IGCSE, etc. The app also has training videos that you can access for free.
Study Mate
This is another great application that provides high-quality study material to students who are appearing for competitive exams such as IAS, GATE, GRE, and GMAT. It also provides a test series package in the form of videos and practice sets for students who want to excel in their examinations. The study material is divided into several different categories and you can download videos or audio files with ease. You can also listen to them offline if you are on the go.
Five Best Study Apps for Students was last modified: October 25th, 2022 by James White
With a return of investment of approximately $40 for every $1 spent, email marketing continues to be a powerful tool. On top of this, it is still retaining the number 1 spot – ahead of social media – as the most effective digital marketing tool a business can have at its disposal.
Here below are what we believe to be the 3 best email marketing tools of 2022.
In order to really capitalize on the power of email marketing and optimize the efficiency of email campaigning, you will need to have the best software for the job, whether you are selling car insurance or B2B services. What the best software may be will, of course, depend on your individual business type and your needs.
With the right pick, email marketing software can be a potent solution for increasing the growth of your business and increasing its revenue and if you’re ever wondering why marketing is important, then coming up with the right email strategies will show you just how much ROI you can make with the right tools.
1. Mailchimp
Mailchimp can be found on just about any best-email-software list – and for a good reason. Whether you are just starting out in business or are a seasoned professional: whatever your business size, type, or requirements, Mailchimp will be able to accommodate your needs. They are excellent for creating unique custom emails that really make brand originality stand out.
Cloud-based, they boast an array of features that cover virtually anything the majority of businesses could possibly need. Mailchimp allows you to create, send, schedule, and track emails, as well as monitor the real-time data of an email campaign, thanks to the analytical software that is included. This provides the ability to get reports on open and click-through rates, unsubscribe rates – plus a whole lot more.
Loaded with templates and with a treasure trove of stock images on hand, Mailchimp’s easy-to-use drag-and-drop functionality makes the creation of unique stand-out emails simple – and fast. All the bells and whistles are included to really put the shine on your brand name and help you keep up with the latest visual trends. Don’t get too worked up over your email banner appearing on mobile devices like iPads. With Picmaker email banner builder, you can easily convert between different sizes.
An additional bonus is that of all the email marketing software companies out there – and there are a lot – Mailchimp very generously offers one of the best forever-free packages on the market. This Pearl Lemon Leads review of Mailchimp can give you more information about how well its features work and show you whether it’s worth the money.
Pros:
Free package (capped at 2,000 contacts);
Simple UI and customization capabilities;
Excellent analytical tools;
Can be integrated with other platforms.
Cons:
Can get expensive higher up the ladder;
Phone support could be better;
Could be too basic for some advanced marketing.
Costs:
Free plan;
Essential: $9.99 – $270 monthly;
Standard: $14.99 – $540 monthly;
Premium: $299 – $1,190 monthly.
2. EngageBay
EngageBay is a simple, easy-to-use email marketing automation platform. Featuring a wide range of marketing tools, including landing pages, social media integration, and A/B testing, EngageBay offers excellent bang for the buck and is tailored for people who are looking for cost-effective alternatives to some big brands in this space.
EngageBay’s email marketing suite keeps things simple and intuitive, but it’s far from basic. The in-depth analytics allow you to track key metrics such as open rate, click-through rate, bounce rate, and so on. It’s quite perfect for small business owners and solopreneurs.
EngageBay allows you to create responsive templates so your emails look great on all devices, including smartphones and tablets. You can use the built-in landing page builder to create professional-looking landing pages for your campaigns in just minutes.
You can customize every aspect of your emails and landing pages, from fonts, colors, and styles to CTAs, headers and footers, images, etc. The tool has dozens of templates for both emails and landing pages, which is more than enough for most small businesses. You can also add your own CSS code if needed.
Also, a cool thing about EngageBay is how unified it can be, with a free and integrated CRM, live chat, and service desk. You can integrate sales and other marketing automation tools too, and it doesn’t require buying separate packages.
Pros:
Intuitive interface
Easy to use
Free, integrated CRM with live chat & service desk
Zapier and Shopify integration
High value for money
Cons:
Not as many integrations as Mailchimp
Not as customizable as HubSpot
Can add more templates for emails
Costs:
Basic: $12.99 a month
Growth: $34.99 a month
Pro: $69.99 a month
The free plan lasts forever and most of the key features work in it, but you’ll have certain limitations, like 500 contacts and 1,000 emails a month. Annual and biennial plans come with 10% and 20% discounts on these prices respectively.
3. ActiveCampaign
ActiveCampaign stands out for its superb automation functions – there are hundreds of them. ActiveCapaign gives you the ability to personalize your marketing tactic to each subscriber – and it offers excellent deliverability.
Machine learning is put to fantastic use: the Predictive Actions feature will act for you after deciphering the details of your subscribers and then steer them into the narrow end of your sales funnel. Easily manageable workflows are solid, and all data synchronizes with ActiveCampaign’s in-built CRM.
It can also be integrated easily with well over 800 other tools and platforms: Facebook, WordPress, BigCommerce and just about any other of the big hitters in software that will immediately come to mind.
ActiveCampaigns deliverability also really stands out: its sent mail is, of all the providers out there, the least likely to be sent on the detour to the spam folder, and mails reach their targeted inboxes as intended. As well as providing powerful software, ActiveCampaign is backed up by first-rate customer support.
Last but not least, ActiveCampaign is known to be a part of modern, open MarTech stacks. The integrations the tool offers can even contribute to accurate ROI attribution through a multi-touch customer journey.
The basic plan is ActiveCampaign branded: an unnecessary, off-putting self-promo;
For the inexperienced, it could be difficult to get to grips with.
Costs:
Basic: $15+ monthly;
Plus: $70+ monthly;
Pro: $159 monthly;
Enterprise: $279+ monthly.
A 14-day free trial is offered, with which you can see for yourself what ActiveCampaign can do for your marketing. Beyond that, a subscription to any of the above four plans will be required.
4. Hubspot
The Hubspot suite offers its customers a great all-in-one marketing package. It can supply reports from an array of email marketing channels including websites and social media platforms, and has a fully-featured CRM.
Hubspot’s dashboard provides excellent analytical tools. It can report a variety of metrics and supply some incredible data, which makes it immensely helpful to any business or digital marketing agency. For instance, it will even let you know just how much time a recipient has spent looking at your email. Whether it’s been opened, read, merely glanced at, or read in full, these deep observations will give you the ability to really get an edge on where to improve engagement factors.
This widely popular software has an intuitive drag-and-drop builder that gives its users the ability to build and design aesthetically appealing marketing emails. This is aided by its large library of clean and tidy email templates.
Hubspot’s email marketing software has been put together, especially so as to fit like a glove over its HubSpot CRM software. This combination gives users some real firepower and the muscle, with which to harvest much improved results.
Pros:
A complete marketing package including CRM;
Pay only for the recipients you are targeting;
Online training is a nice touch;
Well-optimized for mobile applications.
Cons:
No free or good value low-cost base plan;
Expensive beyond the minimal starter service;
The learning curve is very steep;
Problematic if wishing to incorporate a separate CRM.
Costs:
Starter: $50 monthly;
Professional: $800 monthly;
Enterprise: $3,200 monthly.
To conclude…
As with any business tools and software, specific requirements – and budgets – will ultimately become the determining factor when making a selection. The three email service providers listed above all offer excellent features – but are very individual animals. For this reason, they made the top three. If you feel that none of those may quite be right for you, or they are but you have budget concerns, you may also want to check out the following best email marketing benchmarks and companies and what they have to offer for 2022:
MailerLite;
Mailgun;
Sendinblue;
Drip;
Constant Contact;
Mailjet.
From basic marketing capabilities to more complex, automated services, today, there is an affordable solution available for every business – and any problem.
Best 3 Email Marketing Software and Tools of 2022 was last modified: June 9th, 2022 by Nick Liam
Running a Shopify store is not an effortless job. During this process, store owners might constantly seek answers to tons of questions and dilemmas. Is Shopify the perfect platform for your business? Should you sell on marketplaces to maximize your profit? And most importantly, how can your store stand out from the rest and increase sales volume?
This is when Shopify SEO apps come to the rescue. These tools will help your store stand a higher chance of appearing at the top of the search engine result page and thus increase conversion. Besides, it can optimize your website to be more user-friendly, and as a result, you can engage more customers. We also recommend you find the best high risk merchant account for your businesses payment processing solutions in order to best suit you and your customers.
With that being said, though Shopify SEO apps play an important role in the success of your online business, it’s not easy to find a suitable solution for your store. In this article, we will list 5 key elements you should pay heed to when choosing Shopify SEO Apps and recommend the 3 best apps.
What is Shopify SEO and Why Is It Important?
What is Shopify SEO?
Before getting down to the nitty-gritty, let’s take a look at what is SEO and Shopify SEO in particular.
SEO is short for Search Engine Optimization. It is a process of optimizing your website to be more search-engine-friendly and user-friendly. Good SEO will result in higher rankings on search engine result pages (SERPs) and thus drive more organic traffic to your store.
On another note, Shopify SEO is the practice of applying several SEO adjustments to your Shopify online store. This process might involve both written content and images on your front end. You can use Shopify’s built-in features to improve SEO score or rely on Shopify SEO apps to make this process quicker and more efficient.
The Importance of SEO to Your Shopify Store:
Create a Better User Experience
Now, Google (and other search engines) use hundreds of parameters to determine which pages should appear first onSERPs. These search engines will take several metrics into consideration when calculating your website’s SEO score. These metrics include site speed, time on site, time on page, bounce rate, and other user’s interactions.
Generally speaking, good search engine optimization comes along with a good customer experience when shopping in your store. Therefore, whether you are running on Shopify, Etsy, Amazon, or other eCommerce platforms and marketplaces, it is of much importance to perform search engine optimization to create a better user experience.
Drive More Traffic to Your Shopify Store
A good SEO strategy can be a primary source of traffic coming to your store. Naturally, people are more likely to visit websites listed in the first few pages of Google or Bing. Therefore, with an effective SEO tactic to secure your store a place at the top of SERPs, your store might receive a massive wave of traffic without having to pay a large sum of money for advertisements.
Consequently, more traffic equals more conversion. This means with a huge flow of visitors flocking to your online store, you will have higher chances of turning them into customers. In other words, SEO helps store owners build a strong customer base and thus increase store revenue.
Build Your Brand Credibility
Along with applying several social media tactics, SEO is another good way to increase your brand awareness. As a matter of fact, appearing on the first page of search engines with specific keywords helps customers to link your brand with those terms.
Besides, it also guarantees to improve your brand credibility, as businesses on the first page are often thought to be more trustworthy. The higher your site ranks in the search engines, the more likely your brand will be favorably imprinted in the thoughts of potential clients.
What to Consider When Choosing Shopify SEO Apps
Ease of Use
Unlike WordPress, Shopify is a hosted shopping cart platform. It is built towards eCommerce rookies and users with little knowledge of technology. Therefore, when choosing a suitable app or integration for your Shopify store, ease of use should be a top priority.
Fortunately, most Shopify apps are rather easy to use. Everything you need to optimize your online business is already built-in and automated. All you need to do is find an app that offers the feature you need and add it to your Shopify dashboard. Then, you are ready to uncover a wealth of features that these integrations provide.
Publisher Authority
Cyber security should be a top concern for every e-merchant.
Please be aware that installing applications from unauthorized creators might result in illegal data extraction or information leakage. Additionally, store owners and consumers might get involved in illegal Internet fraud when downloading apps from unreliable sources.
With that being said, whether you are selling on Shopify or Shopify Plus, the Shopify SEO app of your choice should come from an authorized publisher. You can check their credibility by looking up their domain authority or seeing what other customers talk about them.
Price
Running an online business on Shopify is not free. Besides the monthly Shopify pricing, there are several additional fees that you should pay attention to, namely Shopify Payments (with Shop Pay included) and other third-party payment gateways.
As a result, when your store is on a tight budget, pricing is another factor you should take into account.
Fortunately, most Shopify SEO apps on their app store come with a free plan. Nevertheless, if you have a strong financial background, you can upgrade to other paid pricing tiers to make full use of these integrations.
Number of Downloads and Customers Reviews
Another factor that you should pay attention to when choosing the suitable Shopify SEO apps is the number of downloads along with its rating.
Indeed, apps with high ratings and good customer reviews are more likely to be credible and trustworthy. They could be the bellwether for your selection of Shopify SEO apps.
Support
Please note that not every application on the Shopify app store is tailored for your website. Therefore, while working with these integrations, there might be some unwanted issues or errors cropping up. In these cases, you will need help from the app’s developers to iron out your problems.
Hence, before installing any integration, it is vital to take a look at all the support you can get from the publisher. You can send them an email request, schedule a call, or visit their website for more information. To see which type of support the app provides, please switch to the Support section in the app introduction on the Shopify app store.
Best Shopify SEO Apps that You Should Not Miss
Don’t know which integration should you install? Here are our suggestions of the top Shopify SEO apps that are essential for your online store.
AVADA SEO: Image Optimizer
The AVADA SEO: Image Optimizer app is developed by AVADA Commerce. This integration provides tons of automated tools to optimize website images and structure to be most matching to the search engine algorithm. With this solution, building your on-page SEO will be just a breeze.
AVADA SEO
Image Optimizer offers two pricing tiers, including the free option and a pro plan ($29/month). With these pricing plans, AVADA SEO is suitable for every merchant, whether you are on a shoestring budget or running an enterprise-sized online store.
SEO Booster – SEO Marketing
SEO Booster – SEO Marketing by Secomapp is among the best Shopify SEO apps in the market at the moment. This integration has achieved a fairly impressive rating of 4.8 stars from 2268 e-merchants around the world, with nearly 1900 of them agreeing that SEO Booster deserves the highest score.
The SEO Booster – SEO Marketing app is packed with top-of-the-class features to help you fully optimize your Shopify store. It automatically scans your website, detects every SEO-related issue and problem, then points out how to fix them. You can try these features for free or get access to exclusive attributes by upgrading to higher pricing plans.
Bulk Image Edit ‑ Image SEO
Besides AVADA SEO and SEO Booster, Bulk Image Edit ‑ Image SEO is one of the most famous Shopify SEO apps in the market. It scores 4.8 out of 5 stars and it has been loved by over 1700 customers so far. Bulk Image Edit is published by Hextom, a trusted partner of Shopify with a collection of 13 apps on the Shopify app store.
As its name suggests, Bulk Image Edit focuses more on optimizing the visual content of your website. It allows you to quickly and unlimitedly add alt text to your images, convert pictures from PNG to JPG without using other tools, and resize all Shopify product images to the same shape and sizes.
With a flexible pricing plan ranging from $0 to $49.99 per month, the Bulk Image Edit app by Hextom could be the go-to solution for businesses of all sizes.
Conclusion
SEO unveils limitless potential for your Shopify online store. However, choosing the Shopify SEO apps to be your right-hand man is not a simple and effortless task. In this article, we have gathered several factors that should not be neglected when selecting the best fit for your store. We hope that this guide will assist you in finding the best SEO solutions to increase traffic and boost your sales.
5 Factors to Consider When Choosing Shopify SEO Apps was last modified: April 13th, 2023 by Roy Emmerson
Android devices make up a large percentage of the phone market. These days, as more students spend time learning away from the classroom, it can be helpful to use as many resources as you can find. In this article, we discuss 10 educational apps for android users.
10 of the Best Educational Apps for Android Devices
Here are 10 impressive educational apps you’ll find in the Google Play Store:
1. Khan Academy
This app is very popular and completely free of charge. You get the opportunity to study traditional subjects such as math, English, physics, and so much more. This educational app has more than 10,000 videos made by experts that you’re sure you’re getting the best.
2.. Amazon Kindle
This learning app has a ton of guides and books that can be used for reference while working on personal projects. The app itself is free, while the costs of the books vary. All you need to do when you find a book you like is buy it, download it, then read it.
They have a lot of educational books that students can use for class when studying for their lessons or researching for essays. Alternatively, they can order college essay papers for sale and skip all the work altogether. This option is great when the academic load gets unbearable.
3. SoloLearn
SoloLearn is a great app for learning programming. It can be used for free, or you can go for the monthly premium version for $4.99 or the annual premium version for $45.99. The app teaches Java, Python, C++, and much more programming languages.
4. Coursera
Coursera can be looked at as an online school. The app is free, while the cost of courses varies, with some being free and some costing a couple of dollars a month. While Coursera is a great app, there’s an abundance of online courses you can use if you need help in essay writing. Or you can hire service and get their second opinion on your essay. They can also write it for you entirely.
5. LinkedIn Learning
LinkedIn learning can be considered new when compared to other apps on this list. It’s completely free and comes with enough videos and lessons aimed at teaching you some of the most in-demand skills needed in the workplace. This app also supports Chromecast and offline viewing.
6. Duolingo
While Duolingo can be used for free, there are some limitations that might push you to consider the premium version, with a monthly fee of $9.99 and an annual fee of $95.99. Duolingo, like most apps, teaches you the language in small amounts so you can easily understand it.
While talking about helpful apps, it would be a shame to not mention apps for college students who want to stay on top of their game. These essay writing apps that students love can help with paper writing. Try them out if it’s something you need for your studies.
7. Udemy
While the Udemy app is free, the courses it offers aren’t always free, with prices varying. Udemy offers a lot of courses that cover writing, programming, and even finance and engineering. Each course comes with videos and lessons you can use to your advantage
8. Photomath
As you might have guessed, this app focuses mainly on developing your math skills. It’s completely free with no hidden charges. It operates by using your camera and OCR technology to scan math equations you write down and gives you the answer in return. This app is great for those looking to work on their math skills as it gives you the answer and the procedure to solve it yourself.
9. WolframAlpha
This app costs $2.99 and is considered a serious app for only the most serious scholars. It comes with a calculator and tons of information on different topics. Topics covered include math, statistics, chemistry, and much more.
10. YouTube
The YouTube app can be used for free; however, depending on your region, you might need to pay a monthly fee of $12.99 to download videos for offline consumption. You’ll find videos on music, soccer, fashion, and, most importantly, education. Almost anyone on the internet can record a bunch of educational videos, which makes the options available truly immense.
Final Thoughts
Education is a vital part of everyone’s life. As technology continues to progress, you can learn from anywhere, even from the comfort of your phone. Hopefully, the apps shared today might prove useful as you begin your learning journey.
Author Bio
Eric Wyatt is a freelance writer and researcher. His goal is to promote self-learning and digital solutions for students. When he isn’t working on articles or trying out apps, he goes to the gym, enjoys camping, or plays soccer.
Top 10 Best Educational Apps For Android Devices was last modified: February 10th, 2022 by Lokesh Jaral
Since time knows, humans have been developing their healthcare systems to combat new and uncertain happenings. The Healthcare departments get aligned with each new technology and surpass the left behind gaps in lifestyle improvements. Similarly, when the internet and mobile phones prevailed the market healthcare sector tapped in this field too. Medical apps for patients became popular amid Covid-19 due to improving systematic care and continuous communication between patients and healthcare providers. and facilitated millions of people. People could not get direct access to hospitals due to the fear of corona and therefore, they relied upon such applications. Now to combat such medical calamities in the future what trends in healthcare mobile applications would be in 2022?
As doctors, paramedical staff, nurses, therapists, and most importantly patients need robust access to mobile apps that can assist them while being in their palms. This article is a glance at forthcoming trends in mobile app development in 2022.
Why Are Healthcare Medical Applications Even More of a Prerequisite Now?
As a healthcare phone app copes with health records, symptoms, medical conditions, medication records, lab results, medical profiles, and keeps track of hospital visits as well. There is no hesitation when we say that a pandemic emerged worldwide and made people realize to be more self-aware about their health. People who used to ignore the minor fevers have started tracking their symptoms that can lead to serious breakouts. Meanwhile, the need for medical apps where people can track, record, and get sufficient and relevant information about core health issues has emerged. Now more than any other time, we need to get along with medical staff and paramedical staff.
Below are given some innovative and emerging trends that healthcare apps are going to follow in 2022.
The Integration of (IoT) Internet of Things
Wearable fitness tracking devices are perfect illustrations of IoT. Internet of things is a technology where minimum human-to-human interaction, even human-to-machine interaction is required. However, wireless technology is required to connect two points for the transfer of intelligent data and insights.
Now more and more IoT-oriented devices, applications, and gadgets have started to be introduced in the industry. These IoT-centered devices are used while being connected to mobile apps just like an Apple Watch is connected to an app in your phone.
Blockchain
Blockchain is one of the strongest security forms of data storage where data is stored in the form of chains of blocks. This way data is stored in the form of chains where it is nearly impossible to hack it. Medical apps contain tons of sensitive data about patients’ medicines, history, and other medical-related lab tests. It is crucial to maintain and store this type of data in safe places. To cope with this situation blockchain-focused apps are going to be introduced in 2022. Data is not only stored but also transferred from one end to another. This sensitive form of data should be safely transferred from end to end, thus, blockchain will be crucial to be integrated with medical mobile apps.
Patient Record Keeping and Billing Apps
For next-generation patients, data will be the most important asset for government and medical organizations. A recent example of patient record keeping and billing apps is corona vaccination, dose alerts, and PCR testing apps. These types of medical record-keeping apps become handy when you travel from one country to another in the world. The next big step of pharmaceutical companies would be to develop medical apps for patients and to take over these types of applications and sell patient-specific and case-specific formulas or drugs. Clinics can use clinic management software to keep track of medical records, dictate notes, and build patient relationships.
Integration of Cloud Technology
Cloud is a new but most needed technology because every day trillion tons of data are being produced, stored, managed, and transferred. Medical apps are also going to tap into the power of the cloud and make a centralized form of data storage and centers for patients. Another reason why medical apps for patients need to integrate with cloud platforms is, cloud-based services can retrieve and make sense of live data insights. For making quick and lifesaving decisions in the medical industry, we need cloud-based platforms and services. Pharma companies are boosting their brand image and engagement by leveraging HCP Platforms.
Telemedicine Phone Applications
No one can visit a hospital every now and then unless the case is sensitive and serious. Do you need to book an appointment for chemotherapy? Here you go within your phone app. Do you need to consult with a gynecologist to plan your childbirth? You do not need to get up and go to the clinic with a big baby bump. Just sit on the couch, grab a coffee and consult from your home. Also, another aspect of these medical apps is, they deliver medicines, equipment, and bandages to your doorstep. All they need is just a valid prescription.
Mental Health and Well-Being Applications
The past 2 years were the booming era of mental health and wellbeing-related medical conditions. People were stuck at home and no option was left but to work and stay at home. Therefore, they needed continuous positive approaches, mental health, fitness, and gym apps for their minds and bodies. No, when we have stepped into 2022 and after every 3 months a new wave is surging, mental health and personal growth apps are becoming more trendy and handy. Sometimes these applications are merged with rehabilitation, convalescence, and drug therapy apps to combat many societal evils. Just because mobile phones have become approachable and necessary daily life gadgets, these apps are more accessible now.
Post-Operative Care Apps
Pre-operative and post-operative care is crucial for a living body. These types of apps are being introduced where patient-specific and history-based suggestive pop-ups will help people manage their lives before and after any critical or minor surgery. Post-operative care apps for patients are not only handy for patients but on another side too. These applications provide useful insights for medical research and development.
Physiotherapy Applications
The aforementioned points were enough to convince that human-to-human interaction particularly in the medical field is minimized but their virtual interaction for medical reasons has been overwhelmed. Therefore, not every time a physiotherapist can touch your feet and make them move, and not every time you have to visit a therapist. Physiotherapy apps for injured, accident handling or handicapped individuals will be more popular in 2022.
Trends in Healthcare Mobile Apps in 2022 was last modified: February 27th, 2023 by Zara Megan
User Interface and User Experience are two key concepts when trying to catch and keep the attention of your users. In website and mobile applications, UI and UX give your user the impression of your brand and help them decide whether to acquire your services or buy your products.
This article will pay attention to the basics and discuss the six main things to consider when using professional UI design services to assist in making a great mobile app UI.
For those up to speed with mobile app UI best practices, we highly recommend you check out how to optimize your App Store listing using these ASO best practices.
Before delving into the six top practices, let’s go back to the general effective practices of UX and UI design:
Consistency is key. Your app should always follow a main idea, the theme of your brand. If you start adding different pieces in your app or across your platforms, you will generate confusion and discomfort for your user. Plus, it won’t make your platform as peasant and recognizable as if you were consistent.
Simplicity is necessary to achieve the desired goals (high conversion). If your site is simple and the instructions are straightforward, you increase your user’s chances of responding and following your call to action. If you have a more challenging task for your user, remember to break down the procedure into more manageable steps to make sure he can complete the job.
Less is more. When presenting information, only need the one you need the user to know. Otherwise, you risk saturating your site with too much unnecessary information that will make your users bored and confused and show an overcrowded page that is not welcoming for anyone.
Go straight to the point. Users don’t want to waste their precious time when they arrive in your app. So make sure to be as transparent as possible, providing the information the user needs in a way that will reduce misinterpretations.
Humans make mistakes, so be flexible and adaptable. Know that your users will make mistakes, so try to foretell them and allow them to transpose their actions if it needs to be. Always focus on giving your user an experience that is satisfying, not confusing or irritating.
Respect your users’ time. Use the data you collect from the actions they have performed on your app so that they don’t have to repeat tasks they have already done. If they need to enter the same data or tap the same buttons repetitively, they might feel like they are doing a chore, get annoyed, and probably leave the app.
Now that we’ve covered the most basic principles of UI and UX design, developed let’s focus on the primary six you need to keep in mind when designing mobile app UI:
Colors
In mobile design and UI, color is vital. Before noting your logo, the images, or buttons on your app, users will notice colors immediately. There is even a large amount of literature on the impact of color psychology on marketing. The good thing is all these principles are implemented in mobile design.
Read and learn these principles and use them on your app. A simple color change could change your message and brand dramatically. Imagine if McDonald’s used green instead of red. How would that have changed the hunger and appetite of its customers? Research the different color schemes and what they make users feel, and of course, understand your target audience preferences.
Typography
Typography is how your written content will be displayed. And just as the color you use, the typography you use could change the message you are trying to convey. Imagine a luxury real estate app that has Comic Sans as a font. Somehow it just wouldn’t go together, and it wouldn’t make it clear who your target audience is. Remember that not only words matter, but also how they are presented. The font is one of the most important design elements, so choose it carefully and consistently.
Icons
Icons are small images that have a considerable impact. Everything in UI design has a visual component, and getting your user’s attention to the critical areas and parts of your app is hugely important. The correct use of icons will help you achieve a friendly and intuitive design.
There are different icons like app icons, clarifying icons, interactive icons, and even decorative icons. They all need to be clear and straightforward in the action they represent or require from the user. As always, avoid the uncertainty or hesitancy of your users.
Illustrations
Every element of your app must be of the highest quality possible. And as we mentioned before, add only the necessary things that your app requires. These two things apply to illustrations. Try to use high-quality and original content to make it better for your user to recognize and understand the app. Additionally, like fonts and colors, the illustrations you use should follow a theme so that your user can develop an immediate response to your app.
Remember, mobile devices have different sizes, so your UI should be responsive to the changes in screen size. And make certain you have legal permission to use the content on your app.
Brand Design
Your app will represent your brand in the eye of its users. That is why you have to make every design element a part of your branding. Not just to convey what to do or how to use your app but also about who your brand is and what mission and values it has.
Use your brand elements, like your logo, consistently throughout the app. Make sure they relate your logo to high-quality services or products, to your visual elements, and your bigger goals as a brand. This will help your users build a relationship with your brand, and more importantly, to start trusting it and recognizing your logo as a sign of something worth it and trustworthy.
Navigation
Besides the visual aspects we have discussed so far, another critical aspect of IU design is navigability. You want to create a pleasant environment that can easily navigate without getting lost, frustrated, or annoyed. They need to know where they are in your app at all times and what is the next step for the required activity that they want to achieve.
Use the different elements and tactics to guide your use without unnecessary steps or confusion. Achieve the right balance between interactivity and simplicity to keep your user engaged but in movement.
Now move from the theory into practice to create the mobile app of your dreams. Keep these basic principles and tips in mind when designing your app, and your user interface will do what it needs to do. This will help you amaze your customers with new ideas but always keep things clear and functional: every element matters just as much as each user.
Mobile App UI: Six of the Top Best Practices was last modified: November 4th, 2024 by Herbert Merrick
