It’s time to convince your customers to buy what you’re selling. Are you hanging out in the Mos Eisley cantina trying to sell to people that aren’t interested? That’s not easier than convincing Luke Skywalker to buy drinks for you and Chewbacca.
To run a successful business, you must know who to approach first. By getting to know your audience, you can target your marketing efforts in the most effective way possible, while hopefully convincing them to buy more than a drink.Understanding your target audience can significantly impact your marketing strategy, just as configuring your home network can improve internet efficiency. Use the 192.168.1.1 ip to access your router settings and ensure a stable connection for all your online research and activities.
Use these tips to win a customer over by learning how to identify your target audience.
What Are the Types of Target Audience?
Who is my target audience? It can be daunting to figure out which target audience best represents your business. However, it’s essential to do so if you want to create a successful marketing campaign, which is understood at The HOTH.
A good example of target audience differentiation is outlined below.
Interest
There are three main types of target audience: customers, leads, and partners. To attract customers, you must understand their interests and needs to provide the best possible service or products.
Customers are people who buy from you
Leads are people who may become customers
Partners are people who work with you
Purchase Intention
Intent or impulse buyers? They are an example of target audience profiles. The question of who is my target audience falls in buying behavior.
You can craft better marketing campaigns specifically aimed at them. An impulse buyer is in a rush to buy what is being offered and doesn’t do the research. They are strongly motivated!
An intent buyer has done the research and intends on buying from you or your competitor.
Subcultures
How to reach your target audience? Understand their subculture or niche for a compelling business ecosystem. Use the audience within the relevant subcultures and your marketing campaigns.
They help further identify and target your ideal types of target audiences. Are they core, mid-level, or periphery audiences?
Core target audience: they are most important to your business
Mid-level target audience: they influence your target audience
Periphery target audience: they are not very interested but will use you for information
How to Measure Who Your Target Audience is
You have many different analytic tools available at your disposal. Once you have the right one, you can track visitor behavior and conversions.
So, go out there and measure!
Start with your current customers and gather the data you have on them. Doing this lets you see which channels and content work best for them. Look for trends in online customer feedback and research your competitors too.
Prepared to Push the Boundaries of How to Identify Your Target Audience?
How you market your business directly affects how much money you make. It’s that simple – it’s almost as essential as a business can get. So take these tips for what they’re worth.
They’re nothing revolutionary, but they might help your brand attract a higher ratio of search traffic to sales. Make sure to check out our blog for more information on not only how to identify your target audience but to use your insights more effectively.
How to Identify Your Target Audience: A Complete Guide was last modified: May 31st, 2024 by Edward Brown
The mobile market is increasing exponentially. While the market has a wide range of mobile apps for small businesses, some owners are looking into having custom-made mobile apps that will improve their business reach and enhance their customers’ overall experience.
Considering that consumer experience is one of the primary reasons small business owners want to have customised mobile apps, they should not forget that accessibility is likewise important. If consumers cannot access your business because it is down due to a power outage or problems with the in-store power supply, their consumer experience level will go down. Therefore, you must ensure that your power supply is continuous.
If you can have customised mobile apps, you can also have customised industrial batteries. You can get in touch with industrial battery companies and discuss the power requirements of your business. Likewise, it is vital for many businesses, whatever their size, to have backup batteries so they can continuously provide their services.
Going back to mobile apps, you need to understand that various types of small businesses use different apps to improve customer experience. But are mobile apps necessary? If you are a small business owner and thinking of investing money and time to create an app, consider the factors listed below.
Know if You Need a Mobile App
It is not difficult to say that most people today are inseparable from their mobile devices, which is why mobile apps proliferate. But as a business owner, do you need a customised business app? First, consider if your company will benefit from your mobile app. Then, think about what compelling features it should have and how you will maintain them, particularly with fresh content. It should have the relevant information and services available. Likewise, the app should be easy to use. At the same time, it is critical to optimise your business site for various mobile devices.
Determine Your Customers
It is critical to identify your customers when considering the creation of a mobile app. Knowing who will be using your app will help the developers create one that will benefit your business and your customer base. In addition, a deep analysis of consumer demographics is vital, as younger consumers are more likely to use mobile apps than people who are older.
Consider the Mobile App Orientation of Your Consumers
The younger audiences use apps several times a day, almost daily, but their buying capacity is limited. If you need a retail app, consider that most users are between 35 and 44 years old. This age group is very receptive to in-store advertising or selling products online via mobile devices.
Determine What Your Customers Want
It is vital to consider the needs of your consumers. Many surveys indicate that customers use apps that provide easy-to-use and convenient interfaces. Many also look for apps that offer better promotions or prices not available on other platforms, including business websites.
When considering a customized mobile app for your small business, the critical thing to consider is the convenience and benefits it will give your consumers. Likewise, consider your budget and how you will market your app.
Does Your Small Business Need a Mobile App? was last modified: April 2nd, 2024 by Mildred Austria
In the fast-paced world of today, it is tough for a student to stay up to date with the demands of competitive education. The schools provide them with study materials and guidelines that can help them score well in their examinations. Students these days are obsessed with their smartphones and it comes as no surprise that they prefer to practice questions on their phones rather than in the back of their textbooks and notebooks.
There is a long list of apps in the App Store which provides students with high-quality study material and practice questions to help them do well in their examinations. It helps to study past results to predict what future test may hold. Here are 5 such apps that will be incredibly helpful for your child during his/her exams:
Studyblue
Studyblue is one of the best apps for students to practice questions. It provides high-quality study material that can be accessed on your smartphone or tablet. You can also download audio files, video files, and PDF records which will help you understand the question better. The app has a huge collection of more than 1,50,000 questions which are divided into different subjects. You can create your study material or you can search for content on the Studyblue website and save it on your phone so that you do not need to spend hours searching for questions when you are studying.
RefMe
Another great app that provides high-quality practice questions is RefMe. This app also has more than 1,50,000 study questions which you can use to practice for your examinations. It also provides several different reference materials such as Wikipedia and more. You can bookmark the pages of your reference material so that you can go back to it any time you want. The app is very easy to understand and use and all the content on this app is neatly categorized based on the subjects. In case you need an essay expounding on an idea gotten from this app hq essay writing service is there for you .We sell high quality essays to students which in return help them to pass their exams.
Evernote
Evernote can be your best friend during your examinations as it has a huge collection of practice questions and high-quality study material which you can use to prepare for any examination. The application itself offers more than 10,000 free videos that you can watch and learn from based on your preferences. You can also create your collection of notes and you can take them with you wherever you go. The best feature of this app is the fact that it enables you to share notes with friends or classmates who are not using Evernote so that they can use the same material for studies.
Edurite App
This app comes from a reputed name in the field of Edutainment apps. It has more than 1,00,000 high-quality practice questions that you can use to focus on your subject and do well in any examination. The app also provides test series from different educational boards from across India such as Gujarat State Board, CBSE NCERT, IGCSE, etc. The app also has training videos that you can access for free.
Study Mate
This is another great application that provides high-quality study material to students who are appearing for competitive exams such as IAS, GATE, GRE, and GMAT. It also provides a test series package in the form of videos and practice sets for students who want to excel in their examinations. The study material is divided into several different categories and you can download videos or audio files with ease. You can also listen to them offline if you are on the go.
Five Best Study Apps for Students was last modified: October 25th, 2022 by James White
With a return of investment of approximately $40 for every $1 spent, email marketing continues to be a powerful tool. On top of this, it is still retaining the number 1 spot – ahead of social media – as the most effective digital marketing tool a business can have at its disposal.
Here below are what we believe to be the 3 best email marketing tools of 2022.
In order to really capitalize on the power of email marketing and optimize the efficiency of email campaigning, you will need to have the best software for the job, whether you are selling car insurance or B2B services. What the best software may be will, of course, depend on your individual business type and your needs.
With the right pick, email marketing software can be a potent solution for increasing the growth of your business and increasing its revenue and if you’re ever wondering why marketing is important, then coming up with the right email strategies will show you just how much ROI you can make with the right tools.
1. Mailchimp
Mailchimp can be found on just about any best-email-software list – and for a good reason. Whether you are just starting out in business or are a seasoned professional: whatever your business size, type, or requirements, Mailchimp will be able to accommodate your needs. They are excellent for creating unique custom emails that really make brand originality stand out.
Cloud-based, they boast an array of features that cover virtually anything the majority of businesses could possibly need. Mailchimp allows you to create, send, schedule, and track emails, as well as monitor the real-time data of an email campaign, thanks to the analytical software that is included. This provides the ability to get reports on open and click-through rates, unsubscribe rates – plus a whole lot more.
Loaded with templates and with a treasure trove of stock images on hand, Mailchimp’s easy-to-use drag-and-drop functionality makes the creation of unique stand-out emails simple – and fast. All the bells and whistles are included to really put the shine on your brand name and help you keep up with the latest visual trends. Don’t get too worked up over your email banner appearing on mobile devices like iPads. With Picmaker email banner builder, you can easily convert between different sizes.
An additional bonus is that of all the email marketing software companies out there – and there are a lot – Mailchimp very generously offers one of the best forever-free packages on the market. This Pearl Lemon Leads review of Mailchimp can give you more information about how well its features work and show you whether it’s worth the money.
Pros:
Free package (capped at 2,000 contacts);
Simple UI and customization capabilities;
Excellent analytical tools;
Can be integrated with other platforms.
Cons:
Can get expensive higher up the ladder;
Phone support could be better;
Could be too basic for some advanced marketing.
Costs:
Free plan;
Essential: $9.99 – $270 monthly;
Standard: $14.99 – $540 monthly;
Premium: $299 – $1,190 monthly.
2. EngageBay
EngageBay is a simple, easy-to-use email marketing automation platform. Featuring a wide range of marketing tools, including landing pages, social media integration, and A/B testing, EngageBay offers excellent bang for the buck and is tailored for people who are looking for cost-effective alternatives to some big brands in this space.
EngageBay’s email marketing suite keeps things simple and intuitive, but it’s far from basic. The in-depth analytics allow you to track key metrics such as open rate, click-through rate, bounce rate, and so on. It’s quite perfect for small business owners and solopreneurs.
EngageBay allows you to create responsive templates so your emails look great on all devices, including smartphones and tablets. You can use the built-in landing page builder to create professional-looking landing pages for your campaigns in just minutes.
You can customize every aspect of your emails and landing pages, from fonts, colors, and styles to CTAs, headers and footers, images, etc. The tool has dozens of templates for both emails and landing pages, which is more than enough for most small businesses. You can also add your own CSS code if needed.
Also, a cool thing about EngageBay is how unified it can be, with a free and integrated CRM, live chat, and service desk. You can integrate sales and other marketing automation tools too, and it doesn’t require buying separate packages.
Pros:
Intuitive interface
Easy to use
Free, integrated CRM with live chat & service desk
Zapier and Shopify integration
High value for money
Cons:
Not as many integrations as Mailchimp
Not as customizable as HubSpot
Can add more templates for emails
Costs:
Basic: $12.99 a month
Growth: $34.99 a month
Pro: $69.99 a month
The free plan lasts forever and most of the key features work in it, but you’ll have certain limitations, like 500 contacts and 1,000 emails a month. Annual and biennial plans come with 10% and 20% discounts on these prices respectively.
3. ActiveCampaign
ActiveCampaign stands out for its superb automation functions – there are hundreds of them. ActiveCapaign gives you the ability to personalize your marketing tactic to each subscriber – and it offers excellent deliverability.
Machine learning is put to fantastic use: the Predictive Actions feature will act for you after deciphering the details of your subscribers and then steer them into the narrow end of your sales funnel. Easily manageable workflows are solid, and all data synchronizes with ActiveCampaign’s in-built CRM.
It can also be integrated easily with well over 800 other tools and platforms: Facebook, WordPress, BigCommerce and just about any other of the big hitters in software that will immediately come to mind.
ActiveCampaigns deliverability also really stands out: its sent mail is, of all the providers out there, the least likely to be sent on the detour to the spam folder, and mails reach their targeted inboxes as intended. As well as providing powerful software, ActiveCampaign is backed up by first-rate customer support.
Last but not least, ActiveCampaign is known to be a part of modern, open MarTech stacks. The integrations the tool offers can even contribute to accurate ROI attribution through a multi-touch customer journey.
The basic plan is ActiveCampaign branded: an unnecessary, off-putting self-promo;
For the inexperienced, it could be difficult to get to grips with.
Costs:
Basic: $15+ monthly;
Plus: $70+ monthly;
Pro: $159 monthly;
Enterprise: $279+ monthly.
A 14-day free trial is offered, with which you can see for yourself what ActiveCampaign can do for your marketing. Beyond that, a subscription to any of the above four plans will be required.
4. Hubspot
The Hubspot suite offers its customers a great all-in-one marketing package. It can supply reports from an array of email marketing channels including websites and social media platforms, and has a fully-featured CRM.
Hubspot’s dashboard provides excellent analytical tools. It can report a variety of metrics and supply some incredible data, which makes it immensely helpful to any business or digital marketing agency. For instance, it will even let you know just how much time a recipient has spent looking at your email. Whether it’s been opened, read, merely glanced at, or read in full, these deep observations will give you the ability to really get an edge on where to improve engagement factors.
This widely popular software has an intuitive drag-and-drop builder that gives its users the ability to build and design aesthetically appealing marketing emails. This is aided by its large library of clean and tidy email templates.
Hubspot’s email marketing software has been put together, especially so as to fit like a glove over its HubSpot CRM software. This combination gives users some real firepower and the muscle, with which to harvest much improved results.
Pros:
A complete marketing package including CRM;
Pay only for the recipients you are targeting;
Online training is a nice touch;
Well-optimized for mobile applications.
Cons:
No free or good value low-cost base plan;
Expensive beyond the minimal starter service;
The learning curve is very steep;
Problematic if wishing to incorporate a separate CRM.
Costs:
Starter: $50 monthly;
Professional: $800 monthly;
Enterprise: $3,200 monthly.
To conclude…
As with any business tools and software, specific requirements – and budgets – will ultimately become the determining factor when making a selection. The three email service providers listed above all offer excellent features – but are very individual animals. For this reason, they made the top three. If you feel that none of those may quite be right for you, or they are but you have budget concerns, you may also want to check out the following best email marketing benchmarks and companies and what they have to offer for 2022:
MailerLite;
Mailgun;
Sendinblue;
Drip;
Constant Contact;
Mailjet.
From basic marketing capabilities to more complex, automated services, today, there is an affordable solution available for every business – and any problem.
Best 3 Email Marketing Software and Tools of 2022 was last modified: June 9th, 2022 by Nick Liam
Running a Shopify store is not an effortless job. During this process, store owners might constantly seek answers to tons of questions and dilemmas. Is Shopify the perfect platform for your business? Should you sell on marketplaces to maximize your profit? And most importantly, how can your store stand out from the rest and increase sales volume?
This is when Shopify SEO apps come to the rescue. These tools will help your store stand a higher chance of appearing at the top of the search engine result page and thus increase conversion. Besides, it can optimize your website to be more user-friendly, and as a result, you can engage more customers. We also recommend you find the best high risk merchant account for your businesses payment processing solutions in order to best suit you and your customers.
With that being said, though Shopify SEO apps play an important role in the success of your online business, it’s not easy to find a suitable solution for your store. In this article, we will list 5 key elements you should pay heed to when choosing Shopify SEO Apps and recommend the 3 best apps.
What is Shopify SEO and Why Is It Important?
What is Shopify SEO?
Before getting down to the nitty-gritty, let’s take a look at what is SEO and Shopify SEO in particular.
SEO is short for Search Engine Optimization. It is a process of optimizing your website to be more search-engine-friendly and user-friendly. Good SEO will result in higher rankings on search engine result pages (SERPs) and thus drive more organic traffic to your store.
On another note, Shopify SEO is the practice of applying several SEO adjustments to your Shopify online store. This process might involve both written content and images on your front end. You can use Shopify’s built-in features to improve SEO score or rely on Shopify SEO apps to make this process quicker and more efficient.
The Importance of SEO to Your Shopify Store:
Create a Better User Experience
Now, Google (and other search engines) use hundreds of parameters to determine which pages should appear first onSERPs. These search engines will take several metrics into consideration when calculating your website’s SEO score. These metrics include site speed, time on site, time on page, bounce rate, and other user’s interactions.
Generally speaking, good search engine optimization comes along with a good customer experience when shopping in your store. Therefore, whether you are running on Shopify, Etsy, Amazon, or other eCommerce platforms and marketplaces, it is of much importance to perform search engine optimization to create a better user experience.
Drive More Traffic to Your Shopify Store
A good SEO strategy can be a primary source of traffic coming to your store. Naturally, people are more likely to visit websites listed in the first few pages of Google or Bing. Therefore, with an effective SEO tactic to secure your store a place at the top of SERPs, your store might receive a massive wave of traffic without having to pay a large sum of money for advertisements.
Consequently, more traffic equals more conversion. This means with a huge flow of visitors flocking to your online store, you will have higher chances of turning them into customers. In other words, SEO helps store owners build a strong customer base and thus increase store revenue.
Build Your Brand Credibility
Along with applying several social media tactics, SEO is another good way to increase your brand awareness. As a matter of fact, appearing on the first page of search engines with specific keywords helps customers to link your brand with those terms.
Besides, it also guarantees to improve your brand credibility, as businesses on the first page are often thought to be more trustworthy. The higher your site ranks in the search engines, the more likely your brand will be favorably imprinted in the thoughts of potential clients.
What to Consider When Choosing Shopify SEO Apps
Ease of Use
Unlike WordPress, Shopify is a hosted shopping cart platform. It is built towards eCommerce rookies and users with little knowledge of technology. Therefore, when choosing a suitable app or integration for your Shopify store, ease of use should be a top priority.
Fortunately, most Shopify apps are rather easy to use. Everything you need to optimize your online business is already built-in and automated. All you need to do is find an app that offers the feature you need and add it to your Shopify dashboard. Then, you are ready to uncover a wealth of features that these integrations provide.
Publisher Authority
Cyber security should be a top concern for every e-merchant.
Please be aware that installing applications from unauthorized creators might result in illegal data extraction or information leakage. Additionally, store owners and consumers might get involved in illegal Internet fraud when downloading apps from unreliable sources.
With that being said, whether you are selling on Shopify or Shopify Plus, the Shopify SEO app of your choice should come from an authorized publisher. You can check their credibility by looking up their domain authority or seeing what other customers talk about them.
Price
Running an online business on Shopify is not free. Besides the monthly Shopify pricing, there are several additional fees that you should pay attention to, namely Shopify Payments (with Shop Pay included) and other third-party payment gateways.
As a result, when your store is on a tight budget, pricing is another factor you should take into account.
Fortunately, most Shopify SEO apps on their app store come with a free plan. Nevertheless, if you have a strong financial background, you can upgrade to other paid pricing tiers to make full use of these integrations.
Number of Downloads and Customers Reviews
Another factor that you should pay attention to when choosing the suitable Shopify SEO apps is the number of downloads along with its rating.
Indeed, apps with high ratings and good customer reviews are more likely to be credible and trustworthy. They could be the bellwether for your selection of Shopify SEO apps.
Support
Please note that not every application on the Shopify app store is tailored for your website. Therefore, while working with these integrations, there might be some unwanted issues or errors cropping up. In these cases, you will need help from the app’s developers to iron out your problems.
Hence, before installing any integration, it is vital to take a look at all the support you can get from the publisher. You can send them an email request, schedule a call, or visit their website for more information. To see which type of support the app provides, please switch to the Support section in the app introduction on the Shopify app store.
Best Shopify SEO Apps that You Should Not Miss
Don’t know which integration should you install? Here are our suggestions of the top Shopify SEO apps that are essential for your online store.
AVADA SEO: Image Optimizer
The AVADA SEO: Image Optimizer app is developed by AVADA Commerce. This integration provides tons of automated tools to optimize website images and structure to be most matching to the search engine algorithm. With this solution, building your on-page SEO will be just a breeze.
AVADA SEO
Image Optimizer offers two pricing tiers, including the free option and a pro plan ($29/month). With these pricing plans, AVADA SEO is suitable for every merchant, whether you are on a shoestring budget or running an enterprise-sized online store.
SEO Booster – SEO Marketing
SEO Booster – SEO Marketing by Secomapp is among the best Shopify SEO apps in the market at the moment. This integration has achieved a fairly impressive rating of 4.8 stars from 2268 e-merchants around the world, with nearly 1900 of them agreeing that SEO Booster deserves the highest score.
The SEO Booster – SEO Marketing app is packed with top-of-the-class features to help you fully optimize your Shopify store. It automatically scans your website, detects every SEO-related issue and problem, then points out how to fix them. You can try these features for free or get access to exclusive attributes by upgrading to higher pricing plans.
Bulk Image Edit ‑ Image SEO
Besides AVADA SEO and SEO Booster, Bulk Image Edit ‑ Image SEO is one of the most famous Shopify SEO apps in the market. It scores 4.8 out of 5 stars and it has been loved by over 1700 customers so far. Bulk Image Edit is published by Hextom, a trusted partner of Shopify with a collection of 13 apps on the Shopify app store.
As its name suggests, Bulk Image Edit focuses more on optimizing the visual content of your website. It allows you to quickly and unlimitedly add alt text to your images, convert pictures from PNG to JPG without using other tools, and resize all Shopify product images to the same shape and sizes.
With a flexible pricing plan ranging from $0 to $49.99 per month, the Bulk Image Edit app by Hextom could be the go-to solution for businesses of all sizes.
Conclusion
SEO unveils limitless potential for your Shopify online store. However, choosing the Shopify SEO apps to be your right-hand man is not a simple and effortless task. In this article, we have gathered several factors that should not be neglected when selecting the best fit for your store. We hope that this guide will assist you in finding the best SEO solutions to increase traffic and boost your sales.
5 Factors to Consider When Choosing Shopify SEO Apps was last modified: April 13th, 2023 by Roy Emmerson
Android devices make up a large percentage of the phone market. These days, as more students spend time learning away from the classroom, it can be helpful to use as many resources as you can find. In this article, we discuss 10 educational apps for android users.
10 of the Best Educational Apps for Android Devices
Here are 10 impressive educational apps you’ll find in the Google Play Store:
1. Khan Academy
This app is very popular and completely free of charge. You get the opportunity to study traditional subjects such as math, English, physics, and so much more. This educational app has more than 10,000 videos made by experts that you’re sure you’re getting the best.
2.. Amazon Kindle
This learning app has a ton of guides and books that can be used for reference while working on personal projects. The app itself is free, while the costs of the books vary. All you need to do when you find a book you like is buy it, download it, then read it.
They have a lot of educational books that students can use for class when studying for their lessons or researching for essays. Alternatively, they can order college essay papers for sale and skip all the work altogether. This option is great when the academic load gets unbearable.
3. SoloLearn
SoloLearn is a great app for learning programming. It can be used for free, or you can go for the monthly premium version for $4.99 or the annual premium version for $45.99. The app teaches Java, Python, C++, and much more programming languages.
4. Coursera
Coursera can be looked at as an online school. The app is free, while the cost of courses varies, with some being free and some costing a couple of dollars a month. While Coursera is a great app, there’s an abundance of online courses you can use if you need help in essay writing. Or you can hire service and get their second opinion on your essay. They can also write it for you entirely.
5. LinkedIn Learning
LinkedIn learning can be considered new when compared to other apps on this list. It’s completely free and comes with enough videos and lessons aimed at teaching you some of the most in-demand skills needed in the workplace. This app also supports Chromecast and offline viewing.
6. Duolingo
While Duolingo can be used for free, there are some limitations that might push you to consider the premium version, with a monthly fee of $9.99 and an annual fee of $95.99. Duolingo, like most apps, teaches you the language in small amounts so you can easily understand it.
While talking about helpful apps, it would be a shame to not mention apps for college students who want to stay on top of their game. These essay writing apps that students love can help with paper writing. Try them out if it’s something you need for your studies.
7. Udemy
While the Udemy app is free, the courses it offers aren’t always free, with prices varying. Udemy offers a lot of courses that cover writing, programming, and even finance and engineering. Each course comes with videos and lessons you can use to your advantage
8. Photomath
As you might have guessed, this app focuses mainly on developing your math skills. It’s completely free with no hidden charges. It operates by using your camera and OCR technology to scan math equations you write down and gives you the answer in return. This app is great for those looking to work on their math skills as it gives you the answer and the procedure to solve it yourself.
9. WolframAlpha
This app costs $2.99 and is considered a serious app for only the most serious scholars. It comes with a calculator and tons of information on different topics. Topics covered include math, statistics, chemistry, and much more.
10. YouTube
The YouTube app can be used for free; however, depending on your region, you might need to pay a monthly fee of $12.99 to download videos for offline consumption. You’ll find videos on music, soccer, fashion, and, most importantly, education. Almost anyone on the internet can record a bunch of educational videos, which makes the options available truly immense.
Final Thoughts
Education is a vital part of everyone’s life. As technology continues to progress, you can learn from anywhere, even from the comfort of your phone. Hopefully, the apps shared today might prove useful as you begin your learning journey.
Author Bio
Eric Wyatt is a freelance writer and researcher. His goal is to promote self-learning and digital solutions for students. When he isn’t working on articles or trying out apps, he goes to the gym, enjoys camping, or plays soccer.
Top 10 Best Educational Apps For Android Devices was last modified: February 10th, 2022 by Lokesh Jaral
Since time knows, humans have been developing their healthcare systems to combat new and uncertain happenings. The Healthcare departments get aligned with each new technology and surpass the left behind gaps in lifestyle improvements. Similarly, when the internet and mobile phones prevailed the market healthcare sector tapped in this field too. Medical apps for patients became popular amid Covid-19 due to improving systematic care and continuous communication between patients and healthcare providers. and facilitated millions of people. People could not get direct access to hospitals due to the fear of corona and therefore, they relied upon such applications. Now to combat such medical calamities in the future what trends in healthcare mobile applications would be in 2022?
As doctors, paramedical staff, nurses, therapists, and most importantly patients need robust access to mobile apps that can assist them while being in their palms. This article is a glance at forthcoming trends in mobile app development in 2022.
Why Are Healthcare Medical Applications Even More of a Prerequisite Now?
As a healthcare phone app copes with health records, symptoms, medical conditions, medication records, lab results, medical profiles, and keeps track of hospital visits as well. There is no hesitation when we say that a pandemic emerged worldwide and made people realize to be more self-aware about their health. People who used to ignore the minor fevers have started tracking their symptoms that can lead to serious breakouts. Meanwhile, the need for medical apps where people can track, record, and get sufficient and relevant information about core health issues has emerged. Now more than any other time, we need to get along with medical staff and paramedical staff.
Below are given some innovative and emerging trends that healthcare apps are going to follow in 2022.
The Integration of (IoT) Internet of Things
Wearable fitness tracking devices are perfect illustrations of IoT. Internet of things is a technology where minimum human-to-human interaction, even human-to-machine interaction is required. However, wireless technology is required to connect two points for the transfer of intelligent data and insights.
Now more and more IoT-oriented devices, applications, and gadgets have started to be introduced in the industry. These IoT-centered devices are used while being connected to mobile apps just like an Apple Watch is connected to an app in your phone.
Blockchain
Blockchain is one of the strongest security forms of data storage where data is stored in the form of chains of blocks. This way data is stored in the form of chains where it is nearly impossible to hack it. Medical apps contain tons of sensitive data about patients’ medicines, history, and other medical-related lab tests. It is crucial to maintain and store this type of data in safe places. To cope with this situation blockchain-focused apps are going to be introduced in 2022. Data is not only stored but also transferred from one end to another. This sensitive form of data should be safely transferred from end to end, thus, blockchain will be crucial to be integrated with medical mobile apps.
Patient Record Keeping and Billing Apps
For next-generation patients, data will be the most important asset for government and medical organizations. A recent example of patient record keeping and billing apps is corona vaccination, dose alerts, and PCR testing apps. These types of medical record-keeping apps become handy when you travel from one country to another in the world. The next big step of pharmaceutical companies would be to develop medical apps for patients and to take over these types of applications and sell patient-specific and case-specific formulas or drugs. Clinics can use clinic management software to keep track of medical records, dictate notes, and build patient relationships.
Integration of Cloud Technology
Cloud is a new but most needed technology because every day trillion tons of data are being produced, stored, managed, and transferred. Medical apps are also going to tap into the power of the cloud and make a centralized form of data storage and centers for patients. Another reason why medical apps for patients need to integrate with cloud platforms is, cloud-based services can retrieve and make sense of live data insights. For making quick and lifesaving decisions in the medical industry, we need cloud-based platforms and services. Pharma companies are boosting their brand image and engagement by leveraging HCP Platforms.
Telemedicine Phone Applications
No one can visit a hospital every now and then unless the case is sensitive and serious. Do you need to book an appointment for chemotherapy? Here you go within your phone app. Do you need to consult with a gynecologist to plan your childbirth? You do not need to get up and go to the clinic with a big baby bump. Just sit on the couch, grab a coffee and consult from your home. Also, another aspect of these medical apps is, they deliver medicines, equipment, and bandages to your doorstep. All they need is just a valid prescription.
Mental Health and Well-Being Applications
The past 2 years were the booming era of mental health and wellbeing-related medical conditions. People were stuck at home and no option was left but to work and stay at home. Therefore, they needed continuous positive approaches, mental health, fitness, and gym apps for their minds and bodies. No, when we have stepped into 2022 and after every 3 months a new wave is surging, mental health and personal growth apps are becoming more trendy and handy. Sometimes these applications are merged with rehabilitation, convalescence, and drug therapy apps to combat many societal evils. Just because mobile phones have become approachable and necessary daily life gadgets, these apps are more accessible now.
Post-Operative Care Apps
Pre-operative and post-operative care is crucial for a living body. These types of apps are being introduced where patient-specific and history-based suggestive pop-ups will help people manage their lives before and after any critical or minor surgery. Post-operative care apps for patients are not only handy for patients but on another side too. These applications provide useful insights for medical research and development.
Physiotherapy Applications
The aforementioned points were enough to convince that human-to-human interaction particularly in the medical field is minimized but their virtual interaction for medical reasons has been overwhelmed. Therefore, not every time a physiotherapist can touch your feet and make them move, and not every time you have to visit a therapist. Physiotherapy apps for injured, accident handling or handicapped individuals will be more popular in 2022.
Trends in Healthcare Mobile Apps in 2022 was last modified: February 27th, 2023 by Zara Megan
User Interface and User Experience are two key concepts when trying to catch and keep the attention of your users. In website and mobile applications, UI and UX give your user the impression of your brand and help them decide whether to acquire your services or buy your products.
This article will pay attention to the basics and discuss the six main things to consider when using professional UI design services to assist in making a great mobile app UI.
For those up to speed with mobile app UI best practices, we highly recommend you check out how to optimize your App Store listing using these ASO best practices.
Before delving into the six top practices, let’s go back to the general effective practices of UX and UI design:
Consistency is key. Your app should always follow a main idea, the theme of your brand. If you start adding different pieces in your app or across your platforms, you will generate confusion and discomfort for your user. Plus, it won’t make your platform as peasant and recognizable as if you were consistent.
Simplicity is necessary to achieve the desired goals (high conversion). If your site is simple and the instructions are straightforward, you increase your user’s chances of responding and following your call to action. If you have a more challenging task for your user, remember to break down the procedure into more manageable steps to make sure he can complete the job.
Less is more. When presenting information, only need the one you need the user to know. Otherwise, you risk saturating your site with too much unnecessary information that will make your users bored and confused and show an overcrowded page that is not welcoming for anyone.
Go straight to the point. Users don’t want to waste their precious time when they arrive in your app. So make sure to be as transparent as possible, providing the information the user needs in a way that will reduce misinterpretations.
Humans make mistakes, so be flexible and adaptable. Know that your users will make mistakes, so try to foretell them and allow them to transpose their actions if it needs to be. Always focus on giving your user an experience that is satisfying, not confusing or irritating.
Respect your users’ time. Use the data you collect from the actions they have performed on your app so that they don’t have to repeat tasks they have already done. If they need to enter the same data or tap the same buttons repetitively, they might feel like they are doing a chore, get annoyed, and probably leave the app.
Now that we’ve covered the most basic principles of UI and UX design, developed let’s focus on the primary six you need to keep in mind when designing mobile app UI:
Colors
In mobile design and UI, color is vital. Before noting your logo, the images, or buttons on your app, users will notice colors immediately. There is even a large amount of literature on the impact of color psychology on marketing. The good thing is all these principles are implemented in mobile design.
Read and learn these principles and use them on your app. A simple color change could change your message and brand dramatically. Imagine if McDonald’s used green instead of red. How would that have changed the hunger and appetite of its customers? Research the different color schemes and what they make users feel, and of course, understand your target audience preferences.
Typography
Typography is how your written content will be displayed. And just as the color you use, the typography you use could change the message you are trying to convey. Imagine a luxury real estate app that has Comic Sans as a font. Somehow it just wouldn’t go together, and it wouldn’t make it clear who your target audience is. Remember that not only words matter, but also how they are presented. The font is one of the most important design elements, so choose it carefully and consistently.
Icons
Icons are small images that have a considerable impact. Everything in UI design has a visual component, and getting your user’s attention to the critical areas and parts of your app is hugely important. The correct use of icons will help you achieve a friendly and intuitive design.
There are different icons like app icons, clarifying icons, interactive icons, and even decorative icons. They all need to be clear and straightforward in the action they represent or require from the user. As always, avoid the uncertainty or hesitancy of your users.
Illustrations
Every element of your app must be of the highest quality possible. And as we mentioned before, add only the necessary things that your app requires. These two things apply to illustrations. Try to use high-quality and original content to make it better for your user to recognize and understand the app. Additionally, like fonts and colors, the illustrations you use should follow a theme so that your user can develop an immediate response to your app.
Remember, mobile devices have different sizes, so your UI should be responsive to the changes in screen size. And make certain you have legal permission to use the content on your app.
Brand Design
Your app will represent your brand in the eye of its users. That is why you have to make every design element a part of your branding. Not just to convey what to do or how to use your app but also about who your brand is and what mission and values it has.
Use your brand elements, like your logo, consistently throughout the app. Make sure they relate your logo to high-quality services or products, to your visual elements, and your bigger goals as a brand. This will help your users build a relationship with your brand, and more importantly, to start trusting it and recognizing your logo as a sign of something worth it and trustworthy.
Navigation
Besides the visual aspects we have discussed so far, another critical aspect of IU design is navigability. You want to create a pleasant environment that can easily navigate without getting lost, frustrated, or annoyed. They need to know where they are in your app at all times and what is the next step for the required activity that they want to achieve.
Use the different elements and tactics to guide your use without unnecessary steps or confusion. Achieve the right balance between interactivity and simplicity to keep your user engaged but in movement.
Now move from the theory into practice to create the mobile app of your dreams. Keep these basic principles and tips in mind when designing your app, and your user interface will do what it needs to do. This will help you amaze your customers with new ideas but always keep things clear and functional: every element matters just as much as each user.
Mobile App UI: Six of the Top Best Practices was last modified: November 4th, 2024 by Herbert Merrick
Developing a successful mobile app can be difficult, and many considerations need to be made to ensure a mobile app is successful. One of the most critical factors in a mobile app’s success is its design; you should never disregard the importance of mobile app design.
This article will cover the mobile app design practices that you shouldn’t miss out on in 2021. If you want your mobile app to be successful, you should consider using one of these designs to help it attract new users.
You Need To Know Your Target Audience
If you already have a mobile app, then you must know who the target audience is. You need to ensure that the design of the mobile app is going to be received well by the target audience. They are the ones who will use the app, so you need to think about them when making decisions about the mobile app.
Before making any mobile app design decisions, you need to ensure that the decision will be received well by your users and will help give the users a better user experience.
Mobile App Design Practices In 2021 That You Need To Know About
Some mobile app design practices are trends, and they won’t last long. You need to know which ones will stay around, so you don’t use design practices that are no longer popular and liked. We will cover the popular mobile app design practices in 2021 and the ones you should think about using.
Minimalism
This is a design practice that has been popular for many years, and it will continue to be one for many years to come. Minimalism helps to give users a fast, easy, and pleasant user experience. This design practice involves removing clutter from the mobile app and ensuring that only necessary features are included. This helps streamline the user’s experience and guides them to the important parts of the mobile app.
Minimalism includes small color palettes, a simple layout, and effective use of negative space. This will give users a simple experience that only involves the features they want to use in the mobile app.
Dark Mode
This is a popular trend that seems to be getting more traction every day. People want the option to change the mobile app’s UI to dark mode. If you plan to add a new mobile app design practice to your mobile app, this is one you need to think about.
There are many benefits to using dark mode. Knowing these will clarify why adding this design practice to your mobile app is vital in today’s world.
It can reduce the strain on the user’s eyes
It can reduce blue light exposure
Mobile phone’s battery life can be increased with dark mode on
Swiping Gesture
This has been a part of mobile apps and mobile phones for a long time. Using a swiping gesture to change pages is a fast and easy way to navigate a mobile app. This mobile app design practice has been used for a long time, and in 2021, there are many ways to add swiping gestures to a mobile app to make it more engaging and fun to interact with.
Animations can be used with the swiping gestures too. This will make the user experience great, and the mobile app will become more fluid as users experience the seamless transitions between the different pages in the app. Mobile application design agencies like to use this to ensure that their apps look professional and give them a premium feel.
Practical Design
The design of your mobile app shouldn’t just look appealing; it needs to be practical. It would help if you made sure that the user experience is enjoyable and the usability of your mobile app is increased when thinking about mobile app design practices.
If you don’t know how to balance practicality and attractiveness, then you should hire an app design studio to help you decide on the best way to balance the two for your mobile app’s users. It would help if you considered who your users are and what they want for the app.
Minimal Data Input
If your mobile app requires users to input a great deal of data, you need to find a way to decrease the amount of information they need to input. Nobody wants to fill in lengthy forms, it gets annoying, and this will bother your users. It would help if you made their lives easier. This is a design practice that an app design studio will support; it’s vital in providing a more streamlined experience.
Add More Accessibility
This is one of the best mobile app design practices. It would help if you made sure that everyone can use your mobile app. Adding more accessibility features to your mobile app will make it easier to use for different users. This will improve the app’s usability, and this will increase the overall user experience.
Many accessibility features can be added to your mobile app. Common accessibility considerations include:
Button and element placement
Ensuring the mobile app is designed for a variety of screen sizes
Keeping gestures simple
Ensuring that user interaction has feedback
Using consistent design throughout the entire mobile app
Using correct color contrast
Conclusion
While some app design practices become old and no longer popular, some stay relevant for a long time. You need to use these practices in your mobile app to give your users the best experience. If you need help, you can hire app design firms to help you add these design practices to your mobile app.
6 Refreshing Mobile App Design Practices You Shouldn’t Miss Out on in 2021 was last modified: October 28th, 2024 by Herbert Merrick
The number of mobile health apps reached an all-time high last year. Over 90,000 new mobile solutions entered the market in 2020, according to a new report by the IQVIA Institute for Human Data Science on digital health trends. With the growing interest in wellness and alternative therapies, like exploring cold plunge benefits, the overall number of mHealth solutions has surged to more than 350,000 digital health apps available to users.
If you’re mulling over investing in a medical app, then you’ve come to the right place. In this article, we’ll share everything you need to know about how to build a health app.
This is certainly the best time to build a mobile health app and tap into the new, lucrative market.
Also, we cannot underestimate the impact of the pandemic on the healthcare industry. Thus, the global market for Mobile Medical Apps is expected to reach a revised size of $20.7 billion by 2027, as the Globe NewsWire suggests.
Types of medical applications
Before diving into the mobile app development process, it is important to get the lay of the land. In particular, you need to look into the existing types of medical applications and the features that make them stand out.
Clinical and Diagnostic Apps
These apps allow doctors to collect, analyze, and exchange information about their patients. They usually include mobile access to electronic health records (EHRs), test results viewing, and digital imaging. Symptom checkers built within the device assist physicians and patients in promptly diagnosing illnesses and injuries. Patient scheduling is also made easier with these apps.
Clinical Reference
This type of mobile application caters to practitioners since mobile references allow healthcare providers to brush up their knowledge on any subject. Clinical reference applications offer digital access to drug dosages, urgent health-related concerns, and other specialized reference material helping to provide diagnoses.
Remote Patient Monitoring
App-enabled remote patient monitoring is an especially useful alternative amidst the pandemic. This type of app assists doctors in supervising stay-at-home patients virtually. Thus, healthcare providers can monitor changes in the patients’ health status, including vitals.
Doctor Appointment and Clinical Assistance Apps
A healthcare app specialized in medical appointment booking amplifies the doctor-patient interaction and makes it more effective. These mobile solutions aid in scheduling, mobile charting, remote dictation, and internal communication. In this case, the application keeps track of cancelations and appointments so that doctors will have a better idea of their workload and last-minute cancelations.
Lifestyle Tracking Apps
Getting enough sleep, staying active, and maintaining a medication regimen also play important roles in keeping your body and mind healthy. And this is exactly what lifestyle tracking apps do.
These apps collect critical parameters like heart rate, sleep, physical activity, etc. based on their target area. Habit trackers also allow you to check off accomplished habits and monitor your progress. You can become a better version of yourself by building long streaks of success and maintaining consistency in your healthy habits.
What are the Benefits of Mobile Health Applications?
The medical apps entail the potential for both sides. These include the patient, obtaining medical care, and the physician – rendering medical services. Mobile access to patient data makes it faster to perform diagnostics, get a holistic picture of one’s well-being, and brings patients closer to the doctors.
Among other things, the benefits of mobile solutions for the patient include:
Healthcare apps offer virtual consultations
Streamline appointment scheduling process
Prevent frequent clinic visits
Include updated information on healthcare-related topics, like vaccines
Provide easier access to patient data
Enable patients to monitor health conditions
Include medication reminders
Offer safe data storage
Amplify more effective and personalized treatment
Make healthcare more accessible to rural and far-flung areas
Benefits of mobile health apps for healthcare providers include:
Increased customer loyalty and engagement by connecting directly with patients
Automated repetitive tasks and paperwork
More time allocated to providing healthcare services
Reduced costs of healthcare provision
Allowing patients to participate more in their own conditions
Reduced risks of the wrong diagnosis
And these are just a sliver of all the benefits that medical apps bring to both sides. That is the main reason they are widely and wholeheartedly accepted by patients and clinics all over the world, which builds up the global demand for such solutions.
The Core Functionality of Healthcare Apps For Patients
The total of building a mobile app depends on various factors, including UI/UX design, number of platforms, prototyping, cooperation model, and much more. However, the complexity of your future application will always be one of the main cost drivers. So, every feature on your wishlist is going to get reflected on the bill.
In terms of medical applications, the list of core features looks like this:
User login – for personalized and safe access
User profile – for managing user accounts and vital patient data
Push notifications – for keeping the user updated about upcoming appointments, cancellations, and incoming bills.
Messaging system – for connecting doctors and patients
Payment gates – for transferring payment data safely to the user
Promo code/Referral code feature – for better customer engagement and loyalty
Admin panel – for manipulating the data within the application
Based on your business needs, the core functionality can be integrated into your Minimum Viable Product to test your idea and further enhance the solution with more complex and expensive features.
After collecting feedback from end-users, you can turn the MVP into a full-fledged healthcare application. To do that, your development team will need to integrate the following features:
Video calls – the video conferencing feature will enable both sides to run a remote-friendly healthcare practice.
Medical device Integration – the MDI functionality will automatically collect and send patients’ vital signs data from various medical devices such as glucose monitors directly to the mobile application.
Health activity tracking – this option will help patients and doctors monitor their health condition and enter daily measurements such as their physical activity or calorie intake.
Cloud integration – cloud storage will guarantee 24/7 access to data from anywhere across the devices by logging into the accounts.
Compliance – mHealth apps must meet federal regulations such as HIPAA and GDPR, which impose certain privacy and security requirements.
Third-party integrations – APIs promote better data management and enhance access to electronic health records for doctors.
Electronic prescriptions – digital prescriptions allow physicians to make and share prescriptions with patients without visiting the facility.
These are the most popular features that medical apps contain. The set of functionality may differ based on the app time. With that in mind, try not to squeeze all the functions into one application:
Plan functionality and design around end-users
Factor in the type of users: patient-facing or doctor-oriented
Launch an MVP first to get rid of excessive features and include the most important ones.
How Much Does Healthcare Software Cost in 2021?
A full-fledged healthcare application includes a wide variety of features based on its type. Moreover, the cost of creating a healthcare mobile app depends on a great number of other factors like the type of mobile app, number of platforms, and others. Therefore, it’s quite difficult to name the exact cost of developing a healthcare mobile app.
Overall, the price range for building a custom mHealth solution varies from $60K to $500K. To have a better understanding of the future investments, you need to factor in the number of hours developers spend on building your app:
A standard app with simple functionality can take up around 700 development hours.
A medium complexity app takes up from 900 hours.
A complex app with advanced functionality will require 1000+ hours to complete.
Mind that developer rates differ by country. Thus, the most well-paid mobile engineers are based in the US with an average of $80–250/hour. On the other hand, companies based in Eastern Europe charge around $70–150/hour for the same amount of work.
The Bottom Line
Healthcare applications owe their meteoric rise to the pandemic-induced reality. They hold great potential for improving the overall healthcare system, costs, and quality of healthcare services. That is why an increasing number of forward-looking business owners invest in building mobile medical solutions.
The total for developing health apps depends on a gamut of factors. These include the number of features, app complexity, location, and the type of app. Therefore, if you are looking to tap into this lucrative market, make sure to give thorough consideration to the process and technology vendor.
Healthcare Mobile App Development in 2022: A Comprehensive Guide was last modified: August 30th, 2024 by Tatsiana Isakova
The use of software within medical devices has grown rapidly in the past 40 years. However, we can notice a rapidly growing trend in the last 20 years. The main reason for this is the interest in things and improved coercivity. With broad access to smartphones, enhanced sensors, wireless connections, artificial intelligence, and clouds, every industry experiences changes.
Modern technologies impose drastic changes in healthcare in terms of delivering services. It is crucial to know that medical software is an essential element of medical devices. Therefore, things are about to get better within the industry.
SaMD, or software as a medical device, is a unique product that serves a medical purpose, experiencing immense popularity lately. There is no hardware included in the process, or the hardware has already been subject to improvement. Therefore, the software can quickly receive feedback meant to improve the service. Some of the leading aspects for immense growth are machine learning and AI.
The Basics
SaMD, or software as a medical device, is a special software designed to execute medical functions. It can be a mobile device or software specifically designed to prevent, treat, diagnose certain conditions. These functions can be performed without the use of hardware, which makes the process more straightforward. They can be connected to other medical devices or virtual networks without the use of special hardware.
SaMD Challenges
SaMD is a useful software that has two main functions. Firstly, it uses data to prevent, improve, and diagnose conditions. In addition, the software has a quick feedback-giving process. Lastly, modern technology is subject to improvements and will be updated to suit the emerging needs.
Even though the software comes with a wide array of benefits, there are specific challenges. We know that digital products are prone to changes to suit the current needs of the market. The rapid improvements need to fit with the regulations, clinical efficacy, and patient safety, vital aspects of healthcare. If a software developer manages to keep all the elements, they will succeed in this specific industry. If they aren’t ready to follow the drastic changes while being mindful of all aspects, they will fail.
The software developers should assure patient safety, innovations and get quick feedback. If we follow the TPLC approach, there is a high chance of succeeding. The total product life cycle gathers valuable techniques, such as improved UX, human factor, agile development, up-to-date data, and other implementable methods.
Large businesses should carefully approach this concept. It would be best to get started with pilot programs to see how the operations proceed. In addition, speeding up the feedback receiving process would be beneficial. Some companies will even implement changes in their current quality management system to fit the new practices better. If your quality management system already solves the methodology at the product level, it is considered an ideal base.
How to Start the Business
Just like with any other business, you need to do a deep market analysis. To define a clear marketing strategy, take some time to study the market, consumers, and competitors.
Then, it would be best if you double-check whether your product can be categorized as SaMD. Think about how to do the FDA registration and make a strategy. Next, you should define your software’s features and requirements. After that, you need to plan a developing and testing process according to the already defined features.
You need to determine the architecture, tech stack, and integration. Develop your proof of concept, and finally create the product. Do the trials, register with the FDA, and launch your product.
How to Start Software as a Medical Device Business step by step was last modified: October 20th, 2021 by Edward Roesch
Media buying is more than just putting a couple of ads on a website. It requires you to look at your target audience and the media channels that will best help you reach them. Media buying is more than just throwing money at the problem. It may seem easier, but the truth is that there are so many great advantages to focusing on targeted media buying and dedicating your time and money where it really matters: reaching the exact people you want to speak with. These four tips will highlight why targeting your advertising can make all the difference in your company’s success.
Only Buy What Matters
If your goal is to have three million impressions for one month, then don’t just buy up all the cheap ads that are available for that time period. This isn’t targeting or optimizing – this is just wasting money because you’ve made no attempt to choose where your ads will run. Make sure you’re only choosing the most relevant ad placements possible so that you can receive optimal results.
Plan Properly Before Setting Up a Media Buying Strategy
Media planning is not just an important step in media buying, but also an integral part of any successful advertising campaign. The media buying agency helps with the arrangement of ads, purchasing airtime on various television programs, and buying space for print advertisements. This includes finding the right price per advertisement slot to maximize profit while still staying within budget. An efficient way that brands, telco, and data-driven marketing firms can leverage targeted media buying is through proper management of ad buys and having a plan for your target audience. Once the plan is set up, it is passed along to the media buyer, who places these ads on behalf of the company or marketing firm. Therefore, choosing an experienced media planner can make all the difference to help you achieve all your marketing goals.
Test Out Different Languages And Countries If Appropriate
Selecting the right language, especially for sites in foreign countries, can make all of the difference between great results and none at all. If you have the option, get your ads translated for other countries or regions to get targeted results that are relevant to your audience. Use Google Analytics to keep track of every site where your ads run. Sometimes digital campaigns can be so successful that they’re not monitored closely – which is the fastest way to lose money. Google Analytics makes it easy to monitor how many clicks were made on each ad placement so that you know whether or not it’s worth keeping an ad running in a specific area.
Just as important as proper planning is keeping track of where your ads are running so that you can determine what works and what doesn’t. Without monitoring your ads closely, you won’t know which networks give the best results, how much to budget for specific sites, or even where your ad will be most visible.
You can use Google Analytics for this purpose by targeting a specific site and setting up an AdWords campaign that tracks all of its clicks. This will provide insight into how many people are interacting with each network, as well as the full reach of the campaign overall – which helps you figure out how much to spend on each area.
What is Optimal and Targeted Media Buying: 4 Useful Tips was last modified: August 3rd, 2023 by Allen Brown
It’s no wonder that business leaders are starting to fully embrace the promise of big data, given the gaming industry’s continuing growth. The gaming industry is following other industries’ footsteps in attempting to increase the amount of data collected during online activities. Big data also enables the video game industry to personalize its service to customers, whether it’s determining which types of marketing to utilize or determining which types of golf sports players to include in their game design.
While the term “big data” is relatively new, the act of gathering and storing massive volumes of data for later analysis has been practiced for centuries. As a result, modern applications can be both mind-boggling and enthralling. Google, for example, maintains track of our searches and actions in other apps like Gmail, maps, translate, drive, documents, and, of course, YouTube, and uses the information to create user profiles, which they then sell to their clients.
Let’s now turn our attention to the video gaming industry and see some examples of how data is shaping the gaming world. Below we can see the journey that data is helping the industry from the very beginning right through to the end.
Idea Process
Publishers can use data analytics to make informed decisions on long-term business models. For example, publishers will determine which games are popular, why they are popular, and how to use data to improve their own games using data analytics. Popular freemium games like Fortnite and PUBG are a perfect illustration. Publishers can utilize data analytics to figure out what draws gamers in, why they spend money, how much time they spend playing, and so on. Then, the publisher can use this information to inform their own long-term business goals and models.
Publishers will plan their businesses over a long period. As a result, publishers will shift their focus from short-term profit tactics to long-term business models. A good example is Microsoft’s acquisition of Minecraft in 2014, which was a controversial decision. On the other hand, Minecraft has thrived under Microsoft, with over 122 million copies sold and a monthly user population of 55 million. In addition, the software behemoth revealed intentions to make Minecraft a 100-year brand.
Design
Graphics, narrative, and innovation are no longer sufficient. Game creators must adjust the game to how players behave to keep them involved. Developers must understand how players interact with game systems, how they interact with levels, how much time they spend playing when they stop playing, and why they stop playing. The data is beneficial in multiplayer games, as players frequently exploit bottlenecks in levels or exploit system weaknesses to kill player involvement.
If developers have access to data, they can make changes to remedy errors, improve gameplay, and maintain player engagement. Millions of players’ actions are recorded by data analytics software platforms, which generate helpful information about how players interact in the game. Data analytics software is essential because it allows developers to collect real-time data on player actions. As a result, developers don’t have to rely on user comments or wait until a problem becomes a significant issue before taking action. Instead, developers can track player movement in real-time, discover flaws, and remedy them nearly instantly.
Marketing
Any sector, including the video game industry, relies heavily on marketing. As a result, if publishers want to see significant sales, game marketers and advertising must have a substantial effect. When gamers are exposed to irrelevant advertisements, they are less likely to make future purchases, resulting in a waste of resources. As a result, gamers must receive ads that are relevant to them. As a result, publishers must divide their audiences based on their geography, preferences, and other factors. But how do publishers segment a multi-million-person audience? It’s simple: data analytics.
SAS and other powerful analytics solutions may segment an audience based on any variable. As a result, publishers may segment their audiences and create advertising that appeals to each group. For example, developers can examine who is spending the most money on microtransactions or who is playing the game for a long time and what motivates their activities. This data can then be utilized to create programs that encourage other participants to spend more money. In addition, publishers can develop loyalty schemes to reward specific gamers in the same way.
While data-driven companies are succeeding, any company that ignores data will fall behind its competition. Gaming firms have begun to establish a data-driven culture to make big data analytics perform optimally. To have the most impact, data collection, integration of internal and external data sources, visualization, and cleansing should come before analysis. While the industry’s big names have already used data to their advantage. Even smaller players have plenty of room to target regions where there is still room. There are numerous gaming types to choose from, ranging from racing to open-world games.
How the Video Game Industry Wins With Data was last modified: September 12th, 2021 by Tomas Sire
To showcase how great your product designs are, you need to use one of the best presentation tools – mockups. There are things that you need to know why using a mockup is highly recommended by experts. Of course, your main goal is to have a product design that can capture the interest of potential customers. Providing the best solution to the audience is important for your startup or existing venture to prosper.
Creating a website and/or mobile app is significant for your business to shine. That is why you have to consider using an iPad mockup. This mockup has been tested by its users as effective in showcasing the design for the purpose of getting the feedback and comments of the target users. Your brand can stand out when your offers are accepted by the potential market. For this reason, you need to recognize the importance of iPad mockups.
Selling your products to potential customers is not easy. You should convince them that what you’ve got is the right solution for them. That is why it is a must to have a perfect product for the target users. Realizing this objective requires you to observe a certain approach. Using a mockup is perfect in this sense. Why? This is a proven tool that you can utilize to get the impression of the target customers. Scheduling a product idea presentation is one of the basic requirements you have to abide by for your business to be recognized as a top solution provider on the market.
Instead of bringing with you an actual product, you can use a mockup design to portray how beneficial and functional a certain design is. For instance, you need to have a website to display the content regarding your product. The website structure needs to be polished before the web designer and developer will finalize the output. To have a well-polished website information architecture and structure, all you need is an iPad mockup template.
iPad mockup templates
Did you know that there are free-to-use and subject-for-subscription iPad templates nowadays? If you are worried because you don’t have the technical know-how about codes, you should rejoice because even the unthinkable is now made available for grab. Meaning, you don’t need to worry about having no knowledge of coding. You can look for ready-to-download and ready-to-use mockup design templates on the web today.
Those free mockup templates are created and made available for every business organization to try to use. Boosting the performance of your business is definitely easy with the help of a free mockup provider.
According to Ramotion, “This is the main reason why companies like ours exist. We want to help business people have the great opportunity of hitting their goals and objectives. We know the importance of mockups. That is why our own website serves as an extensive online library where business entities can get their free mockup designs and templates.”
With the available iPad mockup templates nowadays, you can have a wonderful chance of hitting the so-called competitive edge. Take note that it is important for your brand to compete strongly. Your business can only stand out from the rest of the crowd when you have the right product for the audience. Definitely, you badly need an iPad mockup. Beating the competitors is possible when you are using the best mockup ever. It is a great tool to get and gather the impressions and perceptions of the audience. Once you have the right mockup, chances are, your business will become strongly competitive.
Photorealistic Presentations
With the right mockups, you can present your business-related designs in a photorealistic manner. Do you see how essential it is? Yes, it is really vital to have a tool which can help you in showcasing and portraying your photorealistic designs. Good news because the availability of a mockup design is great for this purpose. Choosing the right iPad mockup template is highly suggested because it can work to help you have the right product in the end.
The design of your conceptualized product needs to be polished well. Otherwise, you are going to lose the full potential of your business to stand out. Photorealistic presentations are what you basically need for you to have the right foundation. What is the bottom line? Simply put, you should have presentation material that can help you reach your goals and objectives. As a business organization, you should have a well-polished and greatly-refined product design. This is the best way towards the achievement of great and favorable results.
All you need is an image design to be placed on the template. You don’t need to possess and apply high-level technical knowledge. If you are not a tech-savvy person, then there is no problem. Why? All you need is a perfect mockup which can help your business achieve the results you ever wanted. You have to determine the right perspective vis-a-vis your goal to have a perfect and suitable product design. At the end of the day, you should be using an iPad mockup design for the purpose of improving your own concepts.
A user-focused product design is what will bring your business to the pedestal of success. This is quite true. That is why you are advised to look for a mockup provider. Through a perfect mockup template, you can present your product design in a photorealistic way. This is a significant approach for you to hit your main goal which is to attract your potential customers. The identity level of your brand will increase dramatically granting that you can offer what is best and right for the audience.
Easy-to-Create Mockups
It’s discussed above that there is nothing to worry regarding mockup design and development. Why? Because there are iPad mockup templates which can be downloaded and used easily these days. There are drag-and-drop templates on the web at present. All you need is to find one which can make your business website, mobile app, and other digital products more enticing and more engaging. Attracting the customers is never easy but you can have the chance to realize this goal when you are using the right mockup template and design.
What you should look for are templates and designs in Sketch or PNG. Then, you need to try the mockup designs which are given for free. Even if they are free, it does not mean that their quality is inferior. You can have the great opportunity of producing a perfect mockup design even through using a free mockup design. That’s it! Thus, you have to look for a source of an iPad mockup design. This way, there can be a higher chance of beating your competitors.
The main objective to hit is to lure the potential customers that your brand does have the right product. You cannot produce the right product in the absence of a perfect mockup. This is a rule of thumb which you need to follow. Not following this rule can compromise your business future. Of course, you want to have an excellent business performance. This is the simple reason why you should look for a source of easy-to-create iPad mockups. Having one today can really make your business highly profitable.
It is more advantageous if you have basic knowledge or skill sets related to Adobe Photoshop and/or Sketch. Framing and finalizing your mockup design can be a bit easy when you have such skill sets. However, it does not mean that when you do not have such skills, you cannot create your own mockup. Point is, there is still a chance so long as a drag-and-drop mockup template is extracted from a legitimate source. Then, try to have a mockup generator tool where you can place your own design with the help of a blank mockup template.
Conclusion
Do you think it is easy to convince people that what you’ve got is perfect for them? Definitely not easy! What you need is a right and legit source of a world-class mockup design. A template that is relevantly perfect is what you need for you to test the water. Using a mockup is like testing the water. It is done to ensure that you can have the right product for the audience in the end. Pleasing your customers is absolutely necessary for the purpose of bringing your business to the top.
Being strongly competitive is a subtle thing to realize but doable. How to achieve this? You clearly need a presentation tool that can help your business have the right products. In this case, it’s an iPad mockup that is suggested. Just look for the right source of a professional and world-class mockup. This way, you can make your business profitable.
Look for the right mockup design agency today!
iPad Mockup: Vital Things You Should Know was last modified: July 27th, 2021 by Evelyn Adams
App development has become a serious industry in the year 2021. It’s difficult to think about any brand or its presence online without using apps. Apps provide an attractive and easy way to connect users to your products and to brand your business. A lot of work goes into building the perfect app for your business. Whether your app will be designed to sell your product, communicate with your customers, or save pictures of cute cats, there’s a lot to think about.
Developing an app is a great way to keep up with the times and bring your business more income. There are a lot of steps between having an idea for a great app and the final finished product. If you’ve ever wanted to know what you need to craft the perfect app, you’ve come to the right place! Here are the top tips you need to help you build your app the right way and in record time. Follow these tips to build your app faster and better!
Start with a Strong Concept
The first step in any successful business or personal venture is to make a plan. When it comes to creating and designing an app, it can be very easy to get muddled up in all the details. For starters, you need to identify what exactly your app will be providing to its users. Decide on the objectives of your app and what the overall concept is before you start the programming. Create a vision board of all the functions you would like to include to achieve your business goals through the app. Get creative and distill whatever great ideas you come up with into a solid, easy-to-follow plan that has room for improvement.
Who is the App For?
The next step in good app design is figuring out who the target audience is. The best idea in the world for an app means nothing if you don’t have a market for it. Identify your audience by researching the business potential of your app. This step is crucial for constructing both a successful and profitable app. Conduct some surveys, monitor the stats and trends, and ask around. There are plenty of ways to gain intel on who would be interested in your app. Once you’ve identified your target audience, you can begin to work on how to best connect with and provide for them.
How will your App Make Money?
Developing an app can cost a pretty penny. When developing a successful app you need to make sure that it will be profitable for your company in the long run. It’s important to ensure that the app is either lucrative or that development is effective and inexpensive. Outsourcing developers and app designers from flutter app development company is a great way to keep costs low while working. Outsourced professionals can finish the job quicker and better. There are many ways for your app to make money. In-app purchases, pay to download, or advertisements are all great ways to make sure that your app pays for itself. Research and decide on what would work best for your business.
Features you Need and Features you Want
The next step in perfecting your app design and function is deciding on what features to add. Features make up a large part of why users like or dislike certain apps. Many businesses make the mistake of adding too many features to their apps which has a negative effect. When deciding on features, focus on the bare essentials. Take inspiration from popular successful apps and make them your own. When developing an app, adding is always easier than removing so think less is more when choosing what features to add. Prioritize function over beauty and your app will surely be a success.
Design and Develop your Prototype
Now that you’ve answered all the tough questions, it’s finally time to start designing and developing. Get creative and find inspiration for your app design and have some fun with it. Choosing the color scheme, font, and animations is the easiest part. This part requires experienced graphic designers and developers. and After you’ve designed the wireframe, user journey, and user interface it’s time to begin the development stage. This is always the trickiest and most nerve-wracking part of app development. It’s important to not lose hope in your developers. Make sure you have the right team for the job or this stage will take a while.
Keep your Team on the Same Page
The biggest mistake businesses make when developing an app is a lack of communication. In order for your app development to flow as smoothly as possible, you need to ensure that everyone is on the same page. Coordinating creative projects and projects that require a lot of people working together can be difficult. Remember to send those update emails, hold those meetings and try to stay on top of things. Take the necessary steps to ensure that everyone stays in the loop and that no one is doing their own thing without supervision. This will save you both time and money in the long run while you develop your app.
Review and Debug
After you’ve successfully released your prototype or final version of your app, you are officially done with phase one. Phase two includes reading through, listening to, and taking feedback from users. This phase is crucial if you want to develop a successful and respectable app. Consumer feedback can let you know about any bugs or problems that have slipped by testing. Constructive criticism from consumers can prove invaluable to your app’s longevity and future. Make sure to be open to suggestions from your audience and remember that a developer’s job is never truly done.
App development is a huge undertaking for any business of any size. If you want to make sure the development process goes as smoothly as possible you need to start off with a good plan. Having a strong concept beforehand and asking yourself the right questions is key. Doing the right research and planning ahead will save you both time and money. Finding the right team of expert designers, coders, and developers is necessary to get the job done right and fast. Keep your team on the same page and make sure that everyone is motivated and doing their job. Listen to your users and modify what you can to provide them with the best experience possible and your app is sure to be a success.
Top Tips to Help You Build Your App Faster and More Precise was last modified: July 1st, 2021 by Francis Brown
According to the latest statistics, 59.17% of mobile users in the USA choose iOS devices while 40.54% prefer Android. Business owners who want to launch mobile apps should decide how to meet the needs of both groups. Should they go for native development and build two separate apps but spend a lot of time and money on it? Or should they start with cheaper and less time-consuming cross-platform application development to build one app that will run on both platforms?
While both approaches are popular among business owners and developers, we want to shed light on cross-platform application development and its peculiarities in this post. But for a better understanding of available opportunities, let’s start with a comparison of native and cross-platform development approaches.
What is cross-platform development and how does it differ from the native one?
Native app development implies building a new app for every platform. It means that if you want to build an application that will run on both iOS and Android, you’ll have to build two different apps. Consequently, you’ll need to look for two different development teams. One of them should have expertise in Objective-C for iOS development and another should have deep technical skills in Java to create an Android app.
Business owners might opt for building native apps when their goal is to provide users with superior performance. Aimed at a specific platform, native apps work flawlessly and boast a unique design. They could be a perfect option for any business that builds mobile apps but there are two drawbacks: long development time and high cost. That’s why more and more businesses, especially startups, opt for cross-platform development.
Cross-platform development allows for building one app that will run on both platforms, in one go. Let’s have a detailed look at the benefits and limitations of cross-platform app development in the following sections.
Benefits of cross-platform development
App developers, for years, have been trying to employ ways to cut don development costs. Integrating APIs in mobile app development is the best way to cut down costs and substantially reduce the development time. Cross-platform application development has a number of advantages that make it a preferable option for numerous businesses. Let’s cover them one by one.
Ability to reach more users
By building a cross-platform app, you can kill two birds with one stone, especially if your target audience equally uses Android and iOS. Even if your potential customers prefer one platform over another, creating an app that can perform on both platforms is a sensible decision that will yield great results in the future.
Cheaper development and easier maintenance
Although the word “cheap” isn’t really applicable to software development, building a cross-platform app doesn’t cost as much as building a native app. The cost is lower because an application is built with identical technology and developers reuse the source code. As a result, deployment, maintenance, and updates are also easier to perform on apps with a common code.
Faster development
We have already mentioned that cross-platform application development implies less work than native app development. A common source code helps to cut down up to 80% of development efforts. As a result, business owners can significantly reduce time to market.
Uniform design
App design that reflects identically on any platform adds to user experience. Whatever operating system app users want to use – iOS or Android – they won’t be confused by discrepancies in two versions.
The above mentioned points can become key factors when business owners need to choose between native and cross-platform app development. But to make an informed decision, you should also be aware of the drawbacks of cross-platform software. We’ll have a look at them in the next section.
Limitations of cross-platform applications
One of the most critical limitations that is often mentioned in relation to cross-platform apps is their performance. While native applications boast flawless performance, cross-platform ones can be somewhat slower and inconsistent. It happens because some cross-platform components don’t comply with native ones.
Imperfect performance can become a reason for poor user experience and result in lower customer satisfaction. But to notice inconsistencies in app performance, users should be either developers themselves or use apps with very complicated functionality. In case with simple or mid-complexity applications, user experience doesn’t suffer much.
One more issue that can arise during cross-platform development is a complicated design process. To make an app adequately reflect on both iOS and Android platforms, designers and developers need to think through every detail, from functionality to buttons, to make sure an app will work consistently no matter the platform. However, by taking more effort to create a high-quality design on the development stage, you’ll save time on its maintenance in the future. Thus, such investment in design is quite reasonable. It’s critical to choose an Angular development company with a solid reputation in the market.
Taking into account all the benefits and limitations of cross-platform app development, one can conclude that it’s a great option if:
you’re a startup owner and have a limited budget
you want to check the viability of your idea
you need to launch your app as soon as possible to outrun your competitors
Later on, when you launch your cross-platform app, gather feedback from customers, and manage to attract investors, you can develop native applications to improve quality.
Top frameworks for cross-platform development
If you decide to build a cross-platform app, you’ll have a choice of frameworks for your application. While your development team will advise on the framework that will best meet your business needs and requirements, we offer you to quickly get acquainted with popular frameworks used to build cross-platform apps.
React Native
React Native is the most popular framework for cross-platform application development for several years already. Launched in 2015, it’s still used all around the world to build hybrid apps.
The framework allows for reducing development time dramatically thanks to the ability to reuse up to 80% of a source code.
It’s possible to preview the results of the development process immediately. With the Hot Reloading feature, developers can see the newest changes in a matter of seconds.
React Native provides almost native UI so that users don’t see the difference between native and hybrid applications.
React Native is based on JavaScript. It means that even a team of web developers can build a decent cross-platform app.
Limitations of React Native
It’s not a fully cross-platform framework. Developers still need to write genuine code for some of iOS or Android functionality such as accessing a camera.
Debugging and releasing updates can be somewhat slow and inconsistent.
Examples of apps built on React Native: Pinterest, Instagram, Skype, Bloomberg.
Flutter
The next popular cross-platform framework is Flutter. It was developed and launched by Google in 2018, and since that time, it’s one of the serious React Native competitors. Besides the almost native look of apps and the hot reload functionality, Flutter boasts a number of other cool features.
Benefits of Flutter
Built on Dart, a programming language created by Google, Flutter allows to develop UI-oriented applications of high quality in a short time.
Flutter includes numerous ready-made widgets for iOS and Android devices. These widgets are enough to build a whole app. However, developers can build their own widgets if there’s a need.
Being an open-source solution, Flutter is constantly updated and improved.
Limitations of Flutter
Apps built with Flutter usually have a bigger size than other apps. Because of a great number of widgets, Flutter apps weigh more than average apps and can take up much space on users’ devices.
Being a relatively new framework, Flutter doesn’t have many libraries. It means that if Flutter developers lack some functionality in the existing libraries, they will have to create new libraries on their own, which will extend the development time.
Examples of apps built on Flutter: Alibaba, Google Ads, Tencent.
Ionic
Ionic is an HTML framework aimed to build cross-platform apps with a native feel and design. In addition to creating mobile apps, Ionic is a great tool for developing Progressive Web Apps (PWAs).
Benefits of Ionic
To build an app using Ionic, it’s enough to hire one or two developers who have knowledge of HTML5, CSS, JavaScript, and Angular.
The Ionic framework can be integrated with numerous tools and plugins to extend the app’s functionality.
Limitations of Ionic
To build applications that go beyond AngularJS functionality, it’s necessary to hire more developers with wider tech stack.
Debugging can be challenging.
Examples of apps built on Ionic: IBM, SAP, NASA.
Xamarin
Xamarin is an open-source framework that was launched in 2011. In 2016, it was acquired by Microsoft that made the framework more recognizable. Xamarin uses programming language C# that is considered to be more modern and flexible than Objective-C or Java.
Benefits of Xamarin
Except for creating applications that run on iOS and Android, Xamarin is used to build apps for wearables such as Apple and Android Watch.
Although Xamarin is a cross-platform framework, apps built with it can boast exceptional performance, almost like native applications.
Limitations of Xamarin
Using Xamarin is free for individuals and startups but for enterprises, it offers to buy a license to be able to use its services.
Apps built with Xamarin lack quality when it comes to graphics. For apps rich in UX and UI, it’s better to use a native development approach.
Examples of apps built on Xamarin: Alaska Airlines, American Cancer Society, BBC Good Food.
Final thoughts
Although some people might doubt the quality of cross-platform development, real-life examples show that in particular situations it is no worse than native one. Such popular apps as Instagram, Skype, and many others show that cross-platform apps are decent market players loved and used by millions of people.
Thanks to the advantages of cross-platform development such as shorter time to market and reduced development costs, businesses, especially startups, opt for this approach more often than for classic native app development. Of course, cross-platform development does have its limitations but it can be a great choice to build the first version of a mobile app.
What is Cross-Platform Mobile App Development? was last modified: April 26th, 2024 by James Nagel
