Category Archives: App Marketing

5 Writing Apps to Boost Your Business

Posted on by Joshua Robinson
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In today’s business marketplace, most resourceful entrepreneurs are building long-lasting brands. The less resourceful ones are struggling to position their brand properly, mostly because they are not leveraging the right strategies, the right people, and especially the right tools.

Nowadays, content is extremely important. But not just any type of content, but highly qualitative content that is designed to serve the reader’s interests, needs, and problems.

Of course, developing top-notch content is not so easy, especially due to the fact that every niche is overcrowded with competitors. To gain competitive advantage, every webmaster, small business owner, or marketer should take advantage of the best writing tools online in order to improve their content development performance.

In today’s post, I’m sharing 5 writing apps that can help you boost the performance of your business by allowing you to strategize, develop, and promote your content effectively.

Trello

Trello is a popular app that can help you skyrocket your business’ writing productivity while automating your business processes. Whether you’re writing on your own or dispose of a team of professional writers, Trello’s boards, lists, and cards can help you keep everything in check.

You can create goals, deadlines, and assignments while also keeping track of everything that you and your team produces. If you’re having trouble with organizing your content schedule, Trello is the way to go!

Email Excellence

Here’s an excellent underrated tool that can help your email marketing efforts big time!

Email content is extremely important in the last stages of a sales funnel. Once a person finds out about your brand, you should slowly cultivate a relationship with him in order to generate trust.

Email excellence is an email productivity app that allows you to go through, organize, and respond to your business emails in a truly effective way.

If you’re not able to write effective email content, you should consider investing in professional services. One good option would be to leverage academic writers from Edubirdie, which are totally familiar with email writing practices. The greatest thing is that they’re also using the Email Excellence app.

Dragon Dictation

Dragon Dictation is a different kind of writing tool, one that allows you to speak rather than write and get your content ready for publishing. Just like Google Voice, this app uses voice recognition features that allow you to talk instead of write. As you speak, your words will appear on the screen.

You can even speak commands like “delete the last sentence” and the tool will do that for you. The benefits of this tool are quite significant:

  • It can be used both on desktop and mobile devices.
  • You can produce more content in less time
  • Your writing will sound conversational. This is exactly what business writing is about.

Hemingway

There’s quite a big difference between writing and business writing. A content that is designed to reach the eyes and ears of potential customers needs to be simple and clear. Most customers are looking for easy-to-read texts that help them understand the real benefits of a brand or product.

Hemingway is a free online app that allows you to simplify your content’s readability. Simply copy-paste your content into the app. The tool will automatically detect “readability” problems such as passive voice uses, sentences that are hard and very hard to read, and too many adverbs.

Once your text is analyzed (it happens instantly), the sentences that need to be modified will be highlighted. In some cases, the tool will even recommend simpler alternatives.

Enloop

Writing business plans has always been a time-consuming task. Very few writers are familiar with what it takes to craft an effective business plan that does not only convince clients but also makes them crave for a collaboration.

Enloop is a tool that provides a lot of effective templates that can be easily modified and turned into personalized business plans. If your business presents a constant need for business plan help and financial forecasting guidance, Enloop will do wonders for you!

Final Words

Content marketing is a key strategy that you cannot ignore if you want to reach the top of the ladder. Rather than spending a lot of money on employees and freelancers, simply tap into the power of online writing tools. Check their benefits, test them out, and see if they suit your needs. If they don’t, only then consider hiring. If they do, you’ll be saving a lot of time, attention, and money along the way!

3 Digital Advertising Techniques You Should Consider

Posted on by James Tom
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Are you looking for new ways to advertise your business? It may be that you want to promote a specific product, re-brand or reach a new audience,  and to do this, you will need effective advertising tools. When deciding on your advertising strategy, you should consider the different types of digital marketing you could use, as this is the most effective way to promote your business, engage with your target audience and boost your sales. Take a look at these popular digital advertising tools, which will help your business create an online profile to be proud of.

Virtual Reality

One of the most forward-thinking tools is virtual reality technology, which is designed to create situations which feel entirely realistic for the user. While this is a fairly new advertising tool, it has been beneficial for a variety of industries. This includes the property sector, with companies like RW Invest using it to market their off-plan buy to let properties. Potential investors can plug into their VR devices to discover what the final product will look before they make any investment commitments.

Car companies, like Renault, also use VR technology as an alternative to test drives, which has resulted in a massive boost in car sales. This is also a cost-efficient and timely way of advertising their car models, as it avoids any car handling errors and enables staff to make immediate sales on the day.

Social Media

Arguably the most effective marketing tool is social media advertising, as it allows businesses to connect directly to customers. The majority of companies utilize social media to advertise products, communicate with customers, collect data and more. By using social media, companies can cut costs massively, and although some elements involve payment, there are many ways you can promote your business for free on sites like Facebook, Instagram and Twitter.

Businesses have an unlimited amount of options when advertising on social media, although you need to make sure that you choose the right tools for your sector. Many industries have found success on Instagram, which is the fastest growing social media platform in 2019. The Instagram Stories tool has been especially effective, with spend statistics showing that the overall amount spent on this type of advertising has doubled by 18%. Stories ads are excellent for one-off promotions, as the advert will only last for 24 hours, so it forces customers to act fast, helping them make quick sales.

This is due to the effectiveness of swipe up option which links straight to their site, enabling customers to purchase their products in one or two clicks.

Streaming Services

With the popularity of Streaming services such a YouTube, Spotify, TikTok, Satellite Radio and others, streaming advertising solutions are a smart place to consider placing advertisements. With more services moving online only and with a large portion of the world using streaming to get their news and entertainment, this is a great option to consider to reach a larger audience.

Email Marketing

The effectiveness of email marketing is definitely underrated, as many companies brush it aside, as it is seen as one of the most annoying types of advertising. Despite this, businesses have found great success with email marketing campaigns. This is most likely because their email campaigns feature high-quality content and uniquely connect with their target audience. 

Email marketing experts believe there are several guidelines you should follow to ensure your campaign is successful. This includes using the sender’s name in the email. Common email tools like GetResponse, Constant Contact, and the many MailChimp Alternatives make this customization possible. You should also make sure you send out emails at prime times in the day to ensure you connect with your target audience at the right time. It is also essential that you keep content as simple as possible in order to generate clicks and potential sales. 

Phone Apps for Small Business, From Convenient to Essential

Posted on by Ashish Barthwal
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Whether you like it, hate it, your mobile phone is definitely crucial—and, if you load up that phone with some of the best business apps, you can change it into a toolbox that will help you run your business in a good way. But, as you already know, there are millions of productivity and business apps—plus lots of software out in today’s digital marketplace. So, to narrow down that seemingly lot of  store, we made a list of the best business apps that only have the highest user reviews—and really make a huge change in workflow, according to research.

FreshBooks

FreshBooks is a mobile accounting app that furnish to small businesses. The app grant business owners  to work on the go: invoicing clients, documentation expenses and tracking time. According to business websites assignment help Australia  and buy argumentative essay, the app is fast, accessible and very handy to use on any device. Its smooth user interface is created keeping in mind of easy usage by millions of small business owners each day. Other effective features include the ability to track and construct expenses from anywhere and build customizable business reports, such as profit and loss statements. FreshBooks works on PCs, iOS and Android devices.

Bear

Bear is a clean, flexible way to write anything you want—from half-formed sentences to big essays—on your iOS devices. This app isn’t made definitely for businesses, but you can use Bear to jot down and construct your particular thoughts, ideas, recipes, dreams, poem , to-buys, to-reads, and everything else that’s cluttering your brain so you can be at your most extremely functional when you step into the office and home. Presently, you can export a text note as HTML, DOCX, RTF, PDF, Markdown, and even JPG.

More Good features of the Bear app include:

  • Markup and editing tools
  • Varius conversion options, as well as  PDF and Word docs
  • Syncs with the cloud

Asana

If your business is looking to enhance its communication and association, look no further than Asana. The web-based and mobile app lets you view all your tasks and projects and follow improvement on the Asana board, and you can share notes and files , upload files and communicate without having to rely on email. Asana also coordinate with Google Drive and Dropbox to attach files, and with Slack for communication to post updates to a your messaging app.  The app has various appearance including task assignment and organize, task updating, and reminder sending. Asana is available for both iOS and Android to enable devices. While the app is free for unit with up to 15 users .

Hootsuite

Hootsuite is a fabulously application for controlling social media network channels. Often specify to as a social media management system or tool, it facilitates you to view multiple streams at once and check what customers are saying. You can post updates, read feedback, schedule and view messages to anyone, view statistics, and much more. Many global brands—including Coca-Cola apply this timesaving approach to social media marketing.

Business experts working with python programming assignment help and do my statistics homework  say, The social media management platform grant you to schedule and share your posts all social media channels such as Twitter, Facebook, Google+, LinkedIn, YouTube, and many more. Hootsuite also has an analytics tool that helps you see the impact of your campaigns. As you automate all your social media posts, you free up time to engage with your valuable followers and boost your marketing strategy.

Workable

Whether or not you have a devoted recruiter at your small business, using a particular recruiting app makes the process of finding capable employees much faster and smooth. Although LinkedIn is possibly the world’s most prominent recruiting tool, the Workable app gets near-perfect user reviews for its “secured, streamlined, and smart” effectiveness to source, research, and connect with selecting candidates.  

A few very useful and key features of the Workable app are below:

  • Build a branded careers page
  • Quickly research candidate profiles
  • Customizable pre-screen question template
  • Conduct hiring pipelines and track and view applicant status
  • Schedule interviews when it will done
  • Email and calendar integration
  • Back onboarding process

Skype

You might already be using Skype to have in touch with long-distance loved ones, but this video-conferencing app is a must-have business app if you and your team work casually from one another. Skype is possibly the first app that comes in many people’s minds when they need a free video call. Today, Skype has over million of users globally and still serve as the best video calling app. Skype is great for small businesses. Not only it allows one-to-one clear-cut video talks, it also lets to have a video conference with up to 25 users for free. Also, it’s very useful for chats, file sharing, screen sharing and many more. Skype can also be used on Amazon Alexa devices. 

Key features of the SKYPE app are below

  • Whole Meeting recording
  • Up to 250 people can join meetings from any device.
  • Collaborate in real time with PowerPoint upload and Whiteboard, If your small startup doesn’t need Skype for Business’ supercharged features, you’ll perhaps find the very basic version of Skype suitable, which enables up to 25 people to join calls.   

Affiliate Opportunities with DejaOffice PC CRM

Posted on by Wayland Bruns
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DejaOffice PC CRM is a unique opportunity. Released in 2019, it can capture a new market customer who are looking for a fast, secure, on-premise CRM program.

It is ideally suited for customers who are a single-person business, and small companies up to 25 sales people. DejaOffice is PC based, the database is local on your hard disk. This makes it unique in the modern CRM marketplace which is almost entirely cloud based.

Affiliate Sales for Business CRM Customers

We offer an Affiliate program that will pay 20% back for every recommendation you make for Business CRM Customers. A Business license generally runs $99 for the Outlook version, $129 for the “Express” CRM and $199 for the 5-User license. So the Affiliate payment is $20, $25 and $40 respectively. You get this in the month following your customer’s purchase. You need do nothing more than promote the program with your link and you get credit for every purchase.

Service business for Localized CRM Customers

DejaOffice is fully Unicode compliant and currently localized with 12 languages. We will work with vendors to produce more localized versions. This allows you to promote DejaOffice for your own community in your own language. You can then become the support representative for your area, deriving sales and revenue by providing technical assistance.

For instance, a Latvian business may wish to set up a Latvian website to promote and sell DejaOffice in the Latvian language. We will assist in working with you to build your language into DejaOffice PC CRM, and Android and iPhone CRM products. Once built, we will maintain these languages in our product releases.

In addition to Affiliate sales, you will find that customers readily need assistance with technical issues, moving databases, and connecting the DejaOffice data to their other business systems. You can easily set up a fee based service business handling this type of service.

To Sign up as an affiliate partner click here. Please write to us about any opportunities you would like to pursue. We are happy to partner with everyone.

about any opportunities you would like to pursue. We are happy to partner with everyone.

. Please write to us about any opportunities you would like to pursue. We are happy to partner with everyone.

Best Phone Tracking Apps to Save Your Business

Posted on by Jessica Davison
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A company has to conduct audits, regular inventory checks, and reconcile cash regularly to prevent frauds. The Owner of the company should personally review the financial statements each month. You are responsible for protecting your business from theft and fraud of employees. With a phone tracker, you can track the activities of your employees. Here are some best GPS tracking apps for your business:

With the right App you can track your phone effortlessly!

Hubstaff (for Android and iOS)

Time tracking app of Hubstaff comes with GPS location service for businesses of all sizes. It is a powerful management tool for remote companies, sales teams, and mobile fleets. Productivity monitoring, payroll integrations, and automated reporting are some highlights of Hubstaff.

After collecting location and time with this app, you will be able to make good decisions for your business. The free Android and iOS apps can give you an accurate picture of team works. With its geofencing feature, you can easily track the performance of your teams.

ezClocker (Android and iOS)

ezClocker is a highly rated time tracking and scheduling app for small businesses. Ideal for small teams who need a simple to use app that works within their budget. One of the reason’s ezClocker is highly rated on the AppStore is it’s simple design where even a non-tech person can figure out how to use it. 

Employees can clock in with a touch of a button, view their schedule, and total hours worked. Employers use ezClocker to view timesheets, create schedules, view overtime and export time entries to process payroll. 

Timesheet Mobile (Good for Android and iOS)

With Timesheet mobile app, you can track locations and work time of your employee. Real-time synchronization with this portal can be a good idea for employers. It is easy to track the timing of incoming and outgoing schedules of your employees. The timesheet helps you to capture mileage for expenditure reports.

Labor Sync (For Android and iOS)

Use this multilingual cloud-based application to track your workers from your comfort zone. It will be easy for you to check the location of your team. Labor Sync comes with a map (interactive) to observe their workday. With this app, you can decrease the use of paper timesheets.

You will get modified and filtered reports by timeframe, job, and employee. Labor Sync allows you to see the exact time spend on every project. Feel free to track multiple employees with one device. With its messaging feature, employees can get notifications for schedule changes and meetings.

HoursTracker (Android and iOS)

With its powerful features and easy to use interface, you can easily track your earnings and time. Clock out, and clock in is adjustable as per your convenience. It can group your entries by month, week, or day. HoursTracker can automatically calculate the pay period, such as net pay estimates and overtime.

HoursTrackers allow you to track location for easy editing and entry. With its automatic location awareness, overtime, filters, tags, and time reached alerts; you can keep an eye on the performance of your workers. This app will give you notifications of someone’s departure and arrival. It can send necessary notifications to users.

TSheets (Android and iOS)

Do you need a flexible app to track time? TSheets can be a reliable solution. You will get intuitive experience with changing job codes, clocking function and management, and monitoring actions. With its GPS functionality and background harmonization technology, it can provide you with necessary information without draining your battery. You can get a map of daily activities to increase your visualization.

Timr (Windows, BlackBerry, Android, and iOS)

Timr helps you to track working time on your project. It is necessary to track your remote employees. This app emphasis on time tracking. The mobile apps allow you to handle GPS tracking. Mobile and web apps can sync consistently to provide users with updated data.

Gleeo (Good for Android)

For efficient time tracking, Gleeo can be a reliable app. The reliable interface and touchscreens make it a user-friendly app. Time tracking is easy with Gleeo. You can easily access reports and export them via Bluetooth or email. Gleeo offers unlimited projects along with an animated timeline. It is available in light themes and different colors.   

Fabulous Ways to Make Money from Your Smartphone

Posted on by James Hunt
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These days people are looking for more convenience as well as plenty more choice when it comes to improving their financial situation. A lot of people are utilising technology in a bid to make money, and there are plenty of side gigs that can be enjoyed in this sense as well. Making money from your smartphone is something that is becoming more and more a reality, and you need to look at what you can do to embrace this.

It is essential that you look at the different avenues available in this regard, and this is something that you need to make sure you get right immediately. There are a lot of different ways in which you can make money using your smartphone, and this is something you need to keep in mind right now – check out these examples to help get you started today.

Day Trading

If you feel like you have a good understanding of the stock market, you might like to consider something like day trading. This is an option that is readily accessible from your phone, but you need to be careful because this can be very volatile, and there is a chance you could lose a lot of money. If you are a skilled day trader, and you set yourself limits, then this is a good way for you to make money using your smartphone.

Business Apps

There are plenty of business apps you can use for your smartphone that will help you to run your company more effectively. In the modern world, running a business has become a popular choice, and this is something you should look into. What better way to make money than by running your own business right now? Make use of the right apps in order to help you make the best possible choice when it comes to making money using your phone.

Surveys

Surveys rank among the best money making apps out there, and they are a great way of generating some extra cash without having to spend a lot of money or work very hard. Sure, you’re not going to earn megabucks by doing this, but you will be able to supplement your earnings with a bit of additional cash, and it’s a pretty easy way of making money as well.

Gaming

There are plenty of things you can do with your smartphone that will help you to earn more money, and gaming is one of the best. Make sure you do as much as possible to understand what it takes to make money from gaming. If you can get this right, you should have no problems being able to earn while you play, and do so on the move as well.

These are just a few of the fabulous tips you need to consider when you are looking at the best ways of making extra money when you use your smartphone. There is a lot that you can do in this regard, and it makes sense to embrace this wherever you can. Have a look at the different ideas and try to use them to get the best out of your phone, and start making more casin in the process.

DejaOffice responds to Google Disruption

Posted on by Wayland Bruns
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The high tech keyword for our century is Disruption.  Investors seek disruptive partners.

Disruption means an innovative company enters a stable market environment, generally with a low cost service, and knocks the current players out of the market by providing lower prices and better service. In this sense, Google has been disruptive to the Search Engine industry by providing a fast effective tool without visible advertising.  They have also disrupted the Cell Phone OS market, the Internet Browser market, and the Online News market. They have captured a firm lead in all these areas.

There is a second aspect to disruption that investors seek.  Once a company gains ascendancy over the competition, the disruptive company raises their prices to consumers so that the disruptive company becomes highly profitable. Consumers end up being worse off than they were before.

With Google, the profit motive appears to increasingly be made by isolated Silicon Valley based executives, with little feel for how they play out in the real world.  It is a sad truth that where Google once stood for innovation and low cost development tools, now they are nearly a constant headache to fend off their mistaken motivations and increasing prices.

Google Calendar API – Batch Endpoints Change

In March 2018, Google Announced that their Batch Endpoint for many API commands was changing.  The current API URL is to be deprecated March 25th 2019.  Somehow, Google figures that every customer with an API dependent software tool created before March 2018 will update their tool within this year grace period.  Clearly Google Management has no idea how long software cycles are.  We still have customers using Windows XP!  No one likes to change software versions.  More information is available here: https://www.companionlink.com/support/google-batch-endpoint-advisory.html

Google Geocoding API – Whopping Price Increase

In June 2018, Google announced that their website Geocode API was going to increase their pricing.  Geocoding is what is used when we look up an address, and replace it with a Logitude/Latitude value for map purposes.  Google Geocoding also includes location pictures and mini-map.  We use this in DejaOffice for iPhone, DejaOffice for Android and DejaOffice on the PC.

The price for a basic lookup changed from $0.005 per lookup to $0.02 per lookup.  What this means for DejaOffice is that our service in map lookups changed from being under $100, to suddenly becoming a $2000 per month bill.  This is for a free APP on the App store!  We quickly changed our Android and IPhone map lookups to the new Mobile Maps API, which was suggested by Google as an alternative. Customers saw this change go into place in November, and it seems to be a good drop-in replacement.

Google Geocoding API – Whopping Price Increase – Redux

So in February, Google announces that they “improved” the Mobile Maps API.  We have a six month window to switch to the improved version.  The improved version will change $0.02 per lookup.  Just Wow!

First we have a required App change, and second, we get our $2000 bill back.

So in DejaOffice you can count on mapping changes again in the next four months.  It is likely we will add an in-app tool to add funds for people who use a lot of mapping features.  Also we will be adding more location info to our sync, so once you map a contact or calendar event, you do not have to look it up again, thus avoiding a chargeable item.  Isn’t Disruption fun!

Google READ_SMS and READ_CALL_LOG Permissions

In November 2018, Google informed us that they would be removing all apps that used READ_SMS permission on Android.  In DejaOffice, we use these to add SMS text to Contact History.  We also use READ_CALL_LOG to add call followup information, and DejaOffice Caller ID.

Google’s handling of this issue is largely machine based, and heavy handed.  We have requested an exception.  However, DejaOffice does not fit into their set list of apps that are allowed these permissions.  They will remove DejaOffice from the App store if we do not remove these capabilities from the App.  We have applied twice, but can’t get by their machine blocker (probably named HAL – Open the Bay Door, Hal!)

So in February 2019, we have been forced to remove a number of DejaOffice features from our Android product:

  1. Read SMS Text to Contact History
  2. Identify incoming calls using DejaOffice Contact list
  3. Follow up on inbound calls to add a Contact History item

We are seeking another external tool, maybe Whatsapp, which may allow us to restore this functionality through that tool.  But obviously, Google Android is wanting to limit our access, and cannot be flexible because an innovative product does not fit their rigid expectations.

Google is a great technology partner.  But these moves show they clearly are going the path of IBM, then Microsoft, then Apple, then Google.  An innovative Disruptor, upon market dominance, becomes an intractable barrier to innovation.

12 Awesome Resources For Developers On App Marketing

Posted on by Nora Mork
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Developers often dislike marketers. The reasons for that are often quite simple – they had a bad previous experience where the marketer didn’t understand their product enough and oversold it. This only brings poor results and no one is happy.

However, this also comes from the fact that app developers don’t really understand marketing well enough. It has a different approach to the app – marketers are focused on users and what would work for them even though they might not always understand what it takes to make it happen.

This means that app developers, aware of what they can do, should try to learn the basics of marketing in order to market the app themselves or have a better relationship with their marketer. Here are some useful resources to begin with:

Gamasutra

″This resource covers game development and the business of making and marketing games in general. In various sections you can find many useful tips on app development, marketing and crowdfunding.

They have a lot of posts and the community posts often as well. Some of the most quality posts come from established game developers but there are also a lot of useful tips from amateurs that can help you with all elements of app development”, – says a content marketer at UK Writings and State of Writing, Sarah Gilles.

Relate – The Digital Mag For Marketers

This app used to be called Appboy but they rebranded and published a great resource for people looking for marketing tips on various elements like deep linking, retention and much more.

People with experience share posts here and they share their personal tips an stories which is great.

Apptweak Blog

This blog is set on publishing fun, thorough and entertaining content on marketing and promotion. Here, you can learn everything you need to know about ASO, beta testing and much more.

Mobile Marketer Blog

This is always a great read because they often do case studies and conduct various research experiments to bring you the best conclusions and information they can. They serve a large market of big companies but also small businesses just starting out as well.

You’ll be able to find a lot of great data here.

The App Guy Podcast

″This is a fun podcast which offers a lot of useful information on all aspects of app marketing. There are a lot of episodes and you can hear from app entrepreneurs, startup founders and so on. People really love it and have found it useful in the past”, – says Tina Gruber, an app marketer from Simple Grad and Academized.

App Savvy – Ken Yarmosh

App Savvy is an amazing book dedicated to all app marketers out there. Ken really dedicates his time to elaborate the subject and bring it closer to the reader. This book may be a bit old but its still timeless.

Touch Arcade

This is a forum dedicated to game developers and helping them solve their issues. Here, a lot of experienced people and amateurs alike post their tips and advice in order to help others create a better marketing campaign for their apps.

Tune Blog

This blog is publishing great content from industry experts on several areas, making it one of the most helpful blogs out there for app developers.

Appentive Blog

Appentive makes a point out of creating valuable pieces for their readers. “They cover a wide range of topics but you will most likely be able to find anything you need on this blog” comments April Cordero, a tech writer at Let’s go and learn and Student Writing Services.

Fiksu Webinars

These webinars can help you learn amazing things about app marketing and it’s especially good because you can ask questions at the end of the webinar and get all of that extra information that you need.

iPhoneDevSDK

This is an amazing blog and a great place to exchange some information and tips between independent developers. There are interesting debates and insights from time to time.

Arkenea

This is a mobile app development company that offers a blog on app development and design, app marketing and so on. There are also interviews with successful people from the app and startup industries.

Find The Best Way To Market Your App

Marketing can be difficult and seem terrifying but it becomes much easier once you learn how to do it properly. Who better to market your app than yourself? You know what you can do and what is possible, so learn the basics and dive a bit deeper into the specifics. Hopefully, these resources can help.