Most entrepreneurs are busy-busy-busy. Yet sometimes you’re so busy with all sorts of small tasks, you don’t have any time for the important parts or the things you have to do to grow your business. Luckily, we live in the digital age so there is software for everything. There are probably many things you spend your time on, that can be done with AI software – and sometimes even done better! In this article, we tell you about 4 types of software that might truly transform your business and your life. 

1. Customer Service Software

Customers are super important for a business. But…. they can also ask a lot of questions – and lots of repetitive questions. You can always use a chatbot to deal with these repetitive questions, but these aren’t always well-liked. You can opt for customer service software that collects and analyzes data regarding those customer questions and transforms that data into easily understandable datasets. It’s very useful – you can e.g. make templates with answers your customer service can easily send out. 

2. AI-Powered Data Analysis Software

Talking about data… it’s not just your data from the ‘FAQ/customer service’-part of your website you can analyze. There are tons of AI-powered software tools that help you make sense of the boatloads of data you have from your customers. Find out what makes them exit your website, where they spend the most time, what location converts the most, what ethnicity loves your website and more. Use this data to optimize your website! 

3. Fully Automated Invoicing Software

It’s 2022, why are you still spending so much time on your invoices? You’re losing so much time! Invoicing software has come a long way.

AI invoicing software takes care of boring, repetitive tasks and can create invoices from projects, contracts and timesheets. You can let the program do the work for you and then quickly check the invoice and if needed change a few details. You can even integrate the software with other programs you use – super handy if you for instance log all the time you spend working for a client. This way, you never have to wonder how many hours you spent on a project. 

Most invoicing software also gives you an alert when your clients are late with their payments so you can give them a call and ask what happened or hire a debt collection agency (Dutch: incassobureau inschakelen). Being fast to notice unpaid invoices is important: in the case your collection agency (Dutch: incassobureau) has to file for bankruptcy for your debtor, you want to be the first person to get paid! 

4. HR Management Software

Why spend hours inputting holiday days or personal information, when HR management software has been transformed in the last few years? There are many useful programs on the market where AI automates payroll, benefits and more. The self-operation workflows allow you to have more time for important tasks and also allow you to see your employee data in the blink of an eye. Want to check your turnover rate or your diversity stats? In just a few clicks you can see everything you need. 

Which AI software is going to transform your weekly schedule? 

When you want to create a website, you need to register a specific name for it. This article helps to understand what domain names are and how they work. It will also give you some tips on how to choose the right one for your website. So let’s get started!

What Is a Domain for a Website?

It is a specific address: something that you type into a web browser’s search bar to access a certain website.

Here are some examples of them:

• yahoo.com
• wikipedia.org
• google.com

How Do Domains Work?

Now that you know what’s a domain, let’s talk about its work. All address names are managed by a global network of computers called the Domain Name System (DNS). When you type a name into your web browser, the DNS system looks it up. Then it transforms it into an IP address.

The IP is a unique set of numbers that determines a specific computer on the Internet. Once the DNS system has translated the name into an IP address, your web browser can then connect to that computer and load the website.

Structure

Each domain consists of two parts: a top-level (TLD) part and a second-level (SLD) one.

1. TLD

The TLD is the part that comes after the “dot,” such as .com or .org. 

2. SLD

The SLD is the part that comes before the TLD. For example, google or facebook in google.com or facebook.com.

Different Types of TLDs

• Generic top-level (gTLDs)

gTLDs are the most common type. They include .com, .net extensions.

• Country code top-level (ccTLDs)

ccTLDs are two-letter country codes that are used to represent a specific country or territory. For example, .uk for the United Kingdom and .us for the United States.

• Vanity

It is custom-made names that are usually used by businesses or individuals for branding purposes. They can be any combination of letters and numbers. However, they must be registered with a DNS provider.

How to Choose a Domain Name for Your Business?

When it comes to creating a website, choosing an appropriate domain name is essential.

Keep in mind these tips when choosing it:

1. Keep a name short. A shorter one is more likely to be remembered than a longer one.
2. Avoid using numbers and hyphens. These can be difficult for people to remember and can make your site look less credible.
3. Use keywords. Choose a name that includes relevant keywords for your business or website.
4. Make it relevant to your business. A name that’s relevant to your industry will help customers find you more easily online. It will also let search engines know what your website is about.

It should also be available on all of the major gTLDs and ccTLDs.

The Process of Registering a Domain Name

When you register a name, you’re actually leasing it from a registrar for some time. The registrar is an accredited business that has been approved by the Internet Corporation for Assigned Names and Numbers (ICANN). 

Once you’ve registered your address name, you can use it for a set period of time. When your registration expires, you need to renew it.

To register an address, you must provide your personal information, such as your name and address. You’ll also need to choose a payment method and select how long you want to lease the name for. Once you’ve completed the registration process, your domain will be active and ready to use!

How Much Does a Domain Name Cost?

It depends on several factors:

• extension: .com is usually going to be more expensive than .net or .org.
• length: shorter ones are going to be more expensive than longer ones because they’re easier to remember and type.
• availability: if there are a lot of people trying to buy the same name, the price is going to go up.

In general, you can expect to pay anywhere from $10 to register a domain name in the US. You can register .co.uk domain for about £6.

If you’re looking for something more unique or memorable, you may have to pay around $100 per year.

To Sum Up

A domain name is a certain address of a webpage on the internet. It’s made up of two parts: TLD and SLD. The TLD is the part that comes after the “dot,” such as .com or .org, while the SLD is the part that comes before it, such as google or facebook.

To start using a name, you need to register it. Registration usually costs from $10 to $20.

To create the best address name, you need to keep it short, use keywords, make it relevant to your business, and avoid using numbers or hyphens.

Create a website today and choose the best name for its address!

When it comes to telephony, as with most other forms of communication, you may have encountered a fair amount of misinformation during your research. So, to make sure you can make an informed decision for your business, here are 6 myths about business phones, busted.

Myth #1 – You Will Need to Replace Your Infrastructure When Upgrading

If you are opting for a traditional analog PBX system that runs through physical phone lines, you should be able to simply install your new handsets. Although, if the lines themselves are updated, you may need to replace the infrastructure.

However, if you opt for a Voice over Internet Protocol (VoIP) business phone system, you will never need to replace your existing infrastructure or hardware. These phones work through the internet, and so can be used on laptops, computers, tablets, smartphones, and handsets that connect to the internet.

Myth #2 – Business Phone Systems Are Only for Large Businesses

Any size of business can benefit from a business phone system, no matter how big or small they might be. In fact, VoIP options, such as business phone systems by Gamma, can easily be scaled up or down depending on the size of your business.

As these phone systems operate via an online portal, these changes can come into effect instantly! Simply add or remove users depending on your circumstances, and you will only pay for what you use.

Myth #3 – Business Phones Are Open to Data Leaks

In recent years, there has been an increased emphasis on data protection, culminating in the Data Protection Act 2018. Naturally, this has made many businesses wary of any areas that might be prone to security issues.

However, business phone systems can be incredibly secure, so you can be rest assured that your stakeholders’ data is protected. 

Myth #4 – You Will Need to Change Your Number (And Update All of Your Information Accordingly)

Having to change your number can be a huge hassle! Not only can this stop customers from contacting you, but you will need to update all of your promotional materials and online listings to ensure the right information is displayed.

But, thankfully, you shouldn’t need to change your phone number! If you are switching providers, they should allow you to keep your existing phone number. And, if you are upgrading to VoIP, they will simply port your phone number when you switch over.

Myth #5 – It’s Too Complicated to Set Up!

Whilst, indeed, there may be a few aspects that need to be carefully considered and configured, setting up a business phone system isn’t always complicated. In most cases, the phone provider will be able to support you throughout the process, undertaking the complicated bits themselves.

Myth #6 – It’s Just a Phone System So It Won’t Affect Day-To-Day Productivity

It is not just a phone system – this is the way that employees can talk to one another internally, and the way that customers can communicate with your business. Thus, an effective phone system can improve productivity and efficiency within your business, increasing both employee and customer satisfaction.

Many VoIP systems also come with additional features that can further improve productivity, including, but not limited to, video conferencing, instant messaging, live chat, and email integration.

With all of this in mind, you will be able to ensure that you are able to make the best, most informed decisions for your business.

Among digital promotion channels, influencer marketing stands apart. It is one of the few channels that has not lost but only increased its relevance in recent years. And attract more and more advertisers. We have collected everything you need to know about this way of promoting both goods and services and the brand.

How to Find B2B Influencers?

Today, the influencer marketing sphere consists of advertisers, bloggers, and audiences. In addition, a layer of intermediaries and services has formed that make it easier for advertisers to find and interact with opinion leaders. Among such intermediaries, can be distinguished:

• Email finders. You can simply find someone’s email in Google Sheets with special exchanges and apps.
• Agencies. Many top bloggers work through agencies. Agencies enter into exclusive contracts with bloggers, so you can hardly negotiate placement directly. Agencies are suitable for brands that benefit from completely outsourcing the development and implementation of the campaign to the contractor.
• Blogger exchange. These are online platforms for working with bloggers. As a rule, there is a catalog with search and filters, analytics on the accounts of each blogger together with influencer categories, the ability to conduct secure transactions, and other functionality to facilitate search and cooperation. This type of cooperation is helpful for small and medium-sized companies that plan to work with several bloggers at once and other customers who want to make working with bloggers as easy as possible without overpaying the agency.
• Blogger directories. Just lists of bloggers, sometimes with filters, but no other functionality to work with. As a rule, they are free and suitable for cases when you need to find just a couple of bloggers for one-time posting without comparing and analyzing them.

If the question of how to find B2B influencers is still unsolved for you, it is a wise decision to try https://getprospect.com/b2b-contact-database or other similar databases and save your time.

B2B Influencer Content

We propose a straightforward definition. Influencer marketing is a way to promote products and services through b2b influencers. Any person trusted by the target audience can be an opinion leader. Famous bloggers or media personalities are most often considered opinion leaders in influencer marketing, but it can be any authoritative person whose opinion is listened to. For example, a frequenter of a thematic forum is respected for his competence and helpful advice.

In addition to opinion leaders, there are also “agents of influence.” An influencer is not necessarily an opinion leader. It is the name of people who can influence other people’s opinions through their actions and authoritative comments. Agents of influence form the attitude towards a particular brand. Their task is to direct the discussion in the direction necessary for the customer and set the “correct” tone from this point of view. It can even be small discussions, and correspondence within various forums, thematic platforms, commentary feeds on social networks, and other resources where the target audience can hang out. Such posts attract the attention of regular users and even companies who get involved in the threads –  for this reason, their posts are called the B2B influencer content.

Another person often takes part in the process of forming loyalty – the brand ambassador (the “face” of the brand or the “ambassador” of the brand). It is a well-known, famous person who is invited to represent the values ​​and ideals of the company. Most often, with b2b influencer marketing, the target audience associates with the company’s visual image.

Who is Influencer Marketing For?

Best of all, such marketing works in projects with vast geography – online stores, financial services, cinema, and cellular communications. Also, good results are shown by projects aimed at sales in metropolitan cities. Emotional or situational goods that can be ordered immediately or are easy to subscribe to are not wrong – food delivery, games, mobile applications, and so on. If you target a specific region, pay attention to how many subscribers the blogger has from your city or region.

Helpful Tips for Working With Bloggers

To work with an influencer, you should prepare in advance. Speak out your requirements and the desired result. If you work directly, then agree on the provision of advertising services. Here are some tips for working with influencers that always work:

• Respond to comments, even negative ones. Ignoring negative comments under the post nullified all efforts. There is no need to ask the blogger to delete them – show professionalism and write worthy and adequate answers on the merits. And if the commentators are right, admit it publicly and promise to get better. Often this works better than the most positive review.
• Ask the Youtube blogger not to remove the promotional video or link you. Such videos continue to be indexed in Google and video hosting itself. And this means that by placing a link under a popular video, you provide yourself with traffic and leads for months and even years in advance.
• Come up with promo codes related to the blogger’s name. Unique promotional codes are used to receive a discount, additional service, or other bonuses. On the one hand, this will increase the audience’s interest in your product. On the other hand, it will demonstrate the blogger’s concern for his subscribers. And you will get another tool for marking and evaluating the effectiveness of the channel.

Influencer Marketing Examples

It’s time to look at examples of b2b and understand what type of influencer marketing is right for you. There are lots of influence marketing examples on the Internet, let’s review one of them.

Business Case. Natural cosmetic

The company produces and distributes a youth brand of facial care cosmetics, mainly through a network of offline distributors. The competition is high. You have to fight for the client’s attention to your brand and the best places on the shelves of pharmacies and stores.

Goals: Create an association with the brand, expand the audience by increasing the reach, and show the product’s benefits.

Audience: girls from 17 to 26 years old. The most relevant audience is the so-called “beauty bloggers,” girls who keep video blogs about self-care and beauty.

Criteria for choosing a blogger: From 100,000 subscribers, the channel’s topic is personal care and beauty, the age of the bulk of the audience is 17 years old.

The blogger is tasked with making a detailed review of several brand cosmetics to achieve these goals. In one of his videos, the blogger talks about the existence of the brand and demonstrates some cosmetics. This approach increases subscribers’ interest in the brand and builds trust in its products.

Every business communication needs to come across as professional and stylish. They should engage prospects and drive customers to take the next step via clear calls to action. Therefore, they need to look good and read well, while being exciting and direct. Follow these tips to make the best-looking emails that deliver results for your business and customers. 

1. Build Effective Email Templates

Templates help build the brand of a business, so should be treated as seriously as any other design aspect. Email templates should be stylish, provide clear areas for text, broken up with branding, products, or imagery, and ensure that all legal corporate and other messages are in place at the bottom. 

Templates ensure consistent branding and a strong look, but should still be quick to load and ensure that calls to action are near the top, as people will rapidly lose interest in a lengthy or text-dense email. 

Time-limited events should be clearly sign-posted with strong visuals to get customers engaged. Remember to update the templates regularly to stop customers from thinking that the brand is unchanging and boring and that years or copyright dates are always correct on the template. 

Also, pay attention to the signature as a professional-looking one can make you appear credible. Here’s a great guide on how to add signature in Outlook. 

An email signature generator for business can be a valuable tool for building and maintaining a strong brand identity. By using consistent branding elements and including relevant information, such as contact details and social media links, in the signature, businesses can reinforce their image and promote their products or services.

Newoldstamp makes it easy for businesses to drastically improve their brand identity.

2. Double Check Titles, Body Spelling, and Sending Times

Email titles and subheads need to grab the attention of readers, with strong verbs and calls to action. Brainstorm several titles and test them with a few people on your team to find the strongest possible message. 

Also, check that the email makes sense from a consumer perspective and ensure it is grammatically correct. Double-check any text within images, as that often bypasses spellchecks.

Finally, ensure that the emails are sent out at the appropriate time or date. Many emails are commonly sent at 9 AM, 2 PM, or 5PM, and you do not want to get lost in the stampede in someone’s inbox. 

3. Personalize and Customize With Plug-Ins

Just like WordPress and Shopify, you can customize or automate emails with a range of plug-ins to add features to Outlook. These can help create automated newsletters to your subscriber email list, or schedule emails with smart tools. 

There are even payment tools for email, to add PayPal or other services directly to messages, encouraging shopping with fewer steps for customers. Additionally, you can also create custom signatures for different types of messages from various personas or teams within a business. 

From time-saving to making emails look better, there’s usually a plug-in for that. 

4. Make Emails Part of the Marketing Campaign

Marketing emails remain a key part of most business consumer outreach efforts. By ensuring that your emails are integrated with key marketing messages, you can create a consistent tone of voice and ensure they are in harmony with advertising, promotions, and other efforts. 

If you’re seeking help with email management to implement best practices for sending more professional emails consider using effective tools for organizing and managing your inbox, allowing you to craft and send emails more efficiently.

As part of the marketing plan, consider how email can offer a different way to express key messages, along with SMS, on-site messages, and other communications. Use the power of email to deliver regular and interesting messages with more depth than shorter communications. 

5. Vary Your Emails to Deliver Active, Timely Messages

Emails from a company can get very boring, very quickly. This leads to them being ignored, deleted, or unsubscribed from. So vary the look and type of messages you put at the top of emails – while remaining on brand and in tune with other marketing efforts. 

Use email outside of your usual sending times to share fun or interesting information about products or events to encourage customers to look forward to receiving and opening those messages. You can also have a range of personas talking to consumers to help build more of a rapport, and use different tones of voice with them. 

6. Link Emails to Activities, and Always Remember the Unsubscribe Button

Emails should always link to a new or upcoming activity to give it a sense of urgency or timeliness. Natural seasonal events like summer holidays, festivals, industry gatherings, or social occasions are tracked and used by most brands, but you should also look for different or new events that help make your business appear more progressive or in touch. 

Finally, even though every business and marketer hates the unsubscribe button. Make sure it is there and clear at the bottom of each email. Firstly for compliance reasons, but also should customers wish to move on, it is a sign of good grace to let them go without any fuss or shenanigans. 

7. Control your Inbox

Managing your email inbox well is key to keep productive and pay attention to important messages. An important method is to often unsubscribe from newsletters or ads mail that you do not need anymore. Online tools can help with email management. Most of these emails let you unsubscribe easily. When you check and cancel these subscriptions regularly, you cut down a lot of unneeded emails. This makes room for more important emails.

Decide on particular times to look at your emails to greatly better your focus and work. Getting many email alerts can take your attention away, so having set times to read and reply to emails can improve how you use your time. At these times, get rid of or archive emails that are not important. This keeps your inbox tidy and easy to handle. It gives you more time to focus on emails that need your reply.

Conclusion

It is very easy for a company to think that an email campaign is just a string of regular messages, sent out with an expectation of a small response rate. Instead, focus effort on making those emails beyond the norm, with unique information or offers to make consumers more likely to react and feel positive about the messages coming from your business.