It cannot be said often enough just how important risk management is when operating a business of any kind and any size. Although the kinds of risks a company may face are primarily dependent upon their industry, it can be safely said that no company is ever without risk of personal and/or business financial losses.

Whether your company is a relatively new startup or a business that has been in operation for several years, have you taken the time to assess the risks you are up against and measures that can be taken to mitigate potential losses? Understanding and implementing risk management measures can be the salvation of your company. Here is some of what you should know.

Begin By Defining Potential Risks

The first thing you can do in terms of risk management is to define the types of risks you may be up against. For example, a manufacturing company would probably not face the same kinds of risks as a customer-facing business. However, in the manufacturing arena, you may face risks such as defective machinery causing injuries to employees. In contrast, a retail store might face a lawsuit resulting from a customer slip and fall injury. Take the time to define the types of risks thoroughly you may be exposed to, and then you can start looking at ways to minimize those risks in the future.

Insure Against Those Risks – General Liability Vs. Professional Liability

That being said, the danger you are up against is there are financial losses in almost any scenario. As it pertains to business, the risk is generally directly related to the potential for financial compensation. Fortunately, you can insure against risks, but you first need to know if they will be covered under general liability vs. professional liability policies.

General liability covers such things as:

• Bodily injury claims.
• Property damage.
• Medical payments.
• Advertising errors.
• Reputational harm.

As for bodily injury claims, this would not refer to injuries sustained by employees. That would be covered under your state-required workers’ comp coverage. The same holds true for Med Pay insurance, which covers medical expenses incurred by clients or members of the general public.

Professional liability insurance covers the employee, director, or owner when they are held personally responsible for an injury or financial loss brought about by errors and omissions or any action of an employee that results in some kind of loss, such as clerical errors of an accounting firm causing their client to sustain significant financial losses. If you don’t already have both of these policies, the sooner you have them, the better your risk management strategy.

Plan for Those Risks as If They Are Imminent

The one last thing you can, and should always, do is to plan for your identified risks as if they will happen at some point. Have a backup plan as well. This is where you plan for the best but prepare for the worst. As cliché as that may sound, it could be the ultimate salvation of the business you built on your blood, sweat, and tears.

In the era of bits, everything has become digital. Today, your mobile phone encompasses your books to the bank; therefore, it has become an inevitable part of your life. This digital revolution, along with the internet revolution, has also affected marketing techniques. Consumers are inundated by advertisements through social alerts from their friends, families, work, and brands. This causes too much distraction, which is why many people turn off notifications from email and other social media networks; therefore, most advertisements get ignored. Social media advertisements are gradually losing people’s attention; therefore, without a doubt, they will become obsolete in the near future. Using a Text expansion tool can greatly improve this process.

So, if you want to market at once, you need to send a text message to your potential buyers. It is considered more effective as the inbox is a more personal and quiet space. Although if you to a successful text messaging marketing campaign, first of all, it should be legal, properly structured, and traceable. Texting enables businesses to do things that traditional media cannot offer since you can run a marketing campaign without investing in hardware, labor, media buys, or print. It is more penetrable and ultimately more effective.

You should keep in mind that this type of texting campaign is not suitable for everyone. You need to ensure that your ad is relevant and helpful instead of unwanted or fake. In this article, we will tell you how to add texting to your digital marketing master plan without looking fake or annoying to your potential or current customers.

How Does This Work?

It relies on a database consisting of your targeted customer’s name, mobile phone number, geographical location, customer category, and interests. All this information will enable you to track the sales process. As any marketing campaign works, you need more is more information about your customer to make it workable and effective. For maximum outcomes, your campaign must be targeted to a specific audience.

As a marketer, you should know that mobile marketing should be a part of the overall marketing strategy. You cannot run a text messaging campaign if your targeted audience has not heard even the name of your brand. There should be a proper game plan that includes different types of advertising means; then, text messaging can be proven as icing on the cake; therefore, there must be a cake first.

If you are texting your customer without a backdrop, it could backfire. As said previously, text messaging is more personal than email or other social media platforms. If your targeted person does not recognize your brand, then you will be considered an intruder who is trying to invade someone’s personal space. This is unethical as well as illegal in some scenarios. Having a well-known brand profile will make texting more efficient. Lastly, Media Marketing sources which include social media, emails, SMS, and other channels, should complement each other, making a highly effective marketing campaign.

How Should You Set Up Text Advertising?

First of all, you have to secure legal rights; as you know, texting is more personal which is why it is more likely that the may targeted person might be sensing it as an intrusion. This can lead you to a legal conflict with authorities like Federal Communication Commission (FCC). Hence, following a proper legal channel should be your priority.

After securing legal rights, make sure that you should value the customer rather than being irritating and invasive. Following legal procedures and adding value to your ads will build up trust between brand and customer. Remember, it’s all about trust.

The next step would be collecting of database. Some companies build their database of targeted audiences; others rely on third-party service providers like Twillo to send bulk messages. Also, a small business can do text marketing by sending group texts and running their campaign.

A majority of businesses work with third-party service providers such as Twillo, TrueDialog, Trumpia, and Simple Texting, because they can handle a portion of database collection, legal issues, and messaging transmission. They can also provide you with a script for bulk messaging according to your targeted audience and demographics. Using a texting program to send happy holidays messages can be a nice touch for your clients and save you time.

Furthermore, there is some sophisticated messaging marketing software developed by companies like EZ texting and Braze that offer more automation and help you to track the progress of your marketing campaign, besides data collection and transmission.  

Regulators of Message Marketing

Before starting text message marketing, you must know all the legal aspects and regulations regarding SMS marketing. Because, as mentioned, it is a sensitive process. You can check here to learn more about TCPA regulations and what they mean for your business.

Federal Communication Commission

This is the top-tier regulatory body in the United States regarding communication affairs. You must be aware of FCC guidelines before launching any campaign.

The Telephone Consumer Protection Act

This is a law that gives you very specific guidelines about how can you send bulk SMS to a targeted audience. The crux of this law is you have to obtain written consent from every customer before sending them texts.

The Cellular Telecommunication Industry Association

 CITA is a trade organization that provides direction and tips on SMS marketing. But it is advisable to rely on FCC and TCPA.

If you are not from the United States, these regulators and laws are not for you. Visit your own country’s communication authority website to find out what’s legal and what’s illegal.

Dos in Message Marketing

• Get permission.
• Keep the quote short and to the point.
• Don’t bombard the customers with text rather, adopt moderation in the number of texts and frequencies.
• Your texts should be valuable for customers, not a piece of junk invading their personal space.
• Send texts at the right time. Sending texts during business hours is advisable.
• Always offer an unsubscribe option.

Final Thoughts

Text messaging marketing is a very useful tool since it is highly penetrable and effective. But in the quest to spread your business or your brand, you should not undermine the privacy of people. It is unethical as well as illegal. Always be fair with your customers; it builds trust, which would be ultimately beneficial for you and your business.   

In today’s digitalized world, the most successful businesses rely on a regular data supply to make the best decisions, protect their reputation, find new buyers and provide the best consumer experience.

This, in turn, leads to more profit for these enterprises, with many of them dominating their markets and selling beyond their physical stores.

The process known as data extraction, which involves a large scale data collection, is often required to collect the amount of data that these businesses need to succeed.

But data extraction, also known as web scraping, works in a very specific and clear-cut way. Those unfamiliar with it may find it quite challenging and almost impossible to perform regularly.

We have put together this brief article to explain what data scraping means and the step-by-step processes involved in this important business operation.

What Is Web Scraping?

Web scraping is best described as using high-end tools and machines to harvest large quantities of data from different parts of the internet.

It includes the different processes and methods used to collect data from more than one source at once and automatically too.

It often starts by crawling the different sources to determine their quality and finishes once the data has been extracted, converted, parsed and stored in any available storage unit.

The data upon harvest can be used for the following common business operation

1. Preventing Reputational Damage

A brand’s online reputation is never something that can be left to chance. The tiniest and most insignificant things, such as a little negative review, can set the tone for buyer’s boycott and a decline in revenue.

When a buyer leaves a negative review or comment on some forum or discussion platform, and the brand fails to address it immediately, other buyers and potential buyers take that as a sign to avoid such a brand.

This is called reputational damage and can only be avoided when businesses collect important data every day.

2. Understanding Market trends

Market trends are generally seen as current conditions or happenings in the market. Brands that align themselves and their production schedule more closely to the market trends often make the most gains and become more successful.

But to even understand what is currently happening in the market, there is the need to frequently collect a large amount of market data.

Using specialized browser automation tools and applying Puppeteer avoid detection tricks, you’ll make your scraping much easier and effective.

3. Monitoring Competitors 

Web scraping is also important for monitoring the competition. And monitoring the competition allows a brand to generate new ideas and detect when some rivals are selling below the minimum advertised prices (MAPs) to gain undue advantage in the market.

4. Generating Leads and New Buyers

Another important web scraping application is generating leads that would eventually turn into paying subscribers.

Leads are often collected from large corporation websites and major e-Commerce platforms and include important details such as names and contact information.

How Does Web Scraping Work?

Web scraping works by receiving the request and gathering exactly what has been asked for. The process requires the use of tools that make it faster and automated.

Once the URLs have been gathered, requests can be sent to all of them at once. The tools such as a web scraper API can then harvest data from all the sources simultaneously.

The step-by-step process is discussed in detail in the next segment.

Steps and Proxies Involved in Large-Scale Data Collection

The following are the steps taken from the start of data collection to the end:

1. Using Proxies or Scraper API

The first step when you want to commence web scraping is to set up the necessary tools. One of which is a private proxy. Private proxies allow you to stay anonymous and protected while automating the process and making it faster.

Using proxies imply that you will be secure during data collection and your information and activities will stay concealed.

It also means that the usual restrictions that prevent many people from performing this important task will be easily removed.
Additionally, using a scraper API will help you to forget about long data collection processes. These tools are easy to use and require little to no effort when gathering large volumes of public information. If you are interested to learn more about scraper APIs, check this from Oxylabs.

2. Setting Up a Digital Fingerprint

The next step is to set up the appropriate digital fingerprint. Here you need to decide what browser you will be using for data collection.

It is often recommended that you use headless browsers as they are easier to handle and manipulate.

Once all that is set, you can send out requests to the target URLs.

3. Locating HTML Elements

Once the requests reach the target servers, you will need to locate and interact with the HTML codes.

Then you will collect the necessary HTML files in the raw, unstructured state, leaving behind what you do not need.

4. Parsing HTML

Once the raw HTML has been collected, you will need to parse it back to your computer for further processing. At this stage, you also need to convert the raw data into something with structure to make it easier to read, understand, and edit.

5. Handling Pagination

Once parsing and converting are complete, the next stage involves handling all the errors that might be contained in the data.

This helps to improve the data quality making it more valid, useful and correct.

6. Extracting Content to CSV/JSON Format

Finally, once all that is done, you will need to turn everything you have at this stage into some easy-to-read format such as JSON or CSV.

And after that, you can store your extracted data in the available storage system either for immediate or later application.

Conclusion

Data collection at a large scale is serious work, but it is very important. Tools such as proxies and a scraper API will help simplify things and make the exercise less tasking.

You used to see huge cabinets with lots of shelves in office rooms that were filled to the brim with documents and various papers. Company employees sorted these documents into folders and stacked them neatly paper by paper. Now, seeing such cabinets is a rarity. Companies are moving their documents into the digital realm. 

In the digital field, employees can have remote access to documents. Also, staff can collectively edit files, sign them online, send them to each other, and so on. You’re more likely to see digital document archives today than print versions. 

What’s more, in case of an emergency, digital documents can be restored with data recovery software, while printed physical documents disappear without a trace.  

But managing so much documentation becomes less easy for companies’ employees. That’s why developers offer various solutions for managing and systematizing digital documents. Today, we will talk about such solutions in detail. 

There are many document management software on the market, so it is very difficult to stop at a particular tool. But we have already done this work for you and evaluated the different options according to these parameters: 

• Hosting; 
• Search options; 
• Scanning options;
• Speed;
• Availability, and so on.

We have selected the best options available on the market and are ready to tell you all about them. 

Let’s go! 

Best Document Management Software 

Rubex

Rubex is one of the most popular document management solutions today. It will suit both large businesses and startups. 

Rubex is a cloud-based service that will be available to all your employees anywhere in the world where there is an Internet connection. 

This application is very easy to use because it offers the usual system of organizing documents into folders. It is almost the same as in the above-mentioned old method of storing documents in cabinets. In fact, only the location changes but not the structure. 

We think this app is the best because of its convenience. Any user will be able to understand how the application works and can quickly learn how to use it. Searching for documents is also very easy and convenient. 

Rubex offers several packages at different prices ranging from $55 to $199. To find out what kind of package and price this company can offer you, visit their website. There, you will be asked to take a short quiz on the home page, and then, you will receive a personalized offer in the mail. It doesn’t bind you to anything. Do this test and find out more about Rubex’s offers. 

Microsoft SharePoint 

Microsoft SharePoint is a software with a big name. Microsoft and its products can be trusted because they are on the market for many years and have earned respect and recognition. Microsoft SharePoint is no exception. 

It is one of the most user-friendly applications and vast in terms of features. Especially great is the choice of Microsoft SharePoint for those users who are already working with Microsoft products. 

On this platform, your colleagues and you can edit files together and organize them the way you want. A search function is also present and will facilitate the process of working with files. SharePoint Solutions can further enhance your experience with Microsoft SharePoint, providing tailored solutions and customizations to meet your specific business needs.

Microsoft SharePoint requires a knack for this system. To use this tool smoothly and cleverly, you will have to go through a little training. So, you will be able to get acquainted with all the features and capabilities of this wonderful software. But luckily, this program teaches you how to use it. It’s not that difficult, and it won’t take your employees much time.

Microsoft SharePoint offers very affordable pricing from $5 to $23 per month per user. Their website has tables describing the benefits of each package. Go to their website and read more information about the services to choose the best option for you.  

M-Files

M-Files is one of the best programs in terms of ease of use and user-friendly platform interface. 

This platform gives you a comprehensive approach to document management and sorting. Document scanning is fast enough. You can digitize large amounts of data. There are appropriate tools for this. Many processes are automated. For example, the application offers character recognition: this happens automatically and speeds up the processing and scanning of documents. 

Also, organizing documents is very easy. The platform helps you do this quickly and easily with the implementation of machine learning processes. 

We can recommend this app because it is the most intuitive of all the apps out there. You won’t have to train your staff on how to use it and will be able to get to work right away.

The creators of M-Files promise a high level of data protection thanks to its technology.  

Moreover, all users, regardless of the package they purchased, can choose the type of system that is convenient for them. This is a huge advantage of the service. As a current MA in service design explains, it is essential to orchastrate the various stages of a service to ensure a pleasant, seamless experience.  

We cannot advise the best package offered by M-Files for you because every business is unique, plus some perform all their opertaions in-house, while others use business process outsourcing (BPO) But you, with the best understanding of your company, can go to their website and choose the best solution based on the specific case. 

Conclusion 

In today’s world, when people get rid of bulky office cabinets with piles of dusty documents and go digital, you can’t do without document management software. Some people spend a lot of time looking for the best solution, but we decided to save your precious time and did this work for you. 

After studying a lot of solutions, we chose the ones that are the easiest to use, the most affordable, and the best in terms of quality of service. We hope that one of the presented options can become a good assistant in running your business! 

Evaluate your financial capabilities and your top priorities in terms of product functionality. Each of the offers in this article is unique. Then, considering the specifics of your business, make a decision. We’re sure you’ll be able to make the right choice and improve the performance of your business!

Link building can be one of the most effective search engine optimization strategies when executed correctly. It’s one of the determining factors search engines use when completing their rankings. In fact, within Google’s search engine results page, the pages that rank within the top spots have an average of 3.8 times more backlinks than the results on further pages.

Unfortunately, many people haven’t adjusted to the changes made to link-building SEO tactics over the years. In the past, successful link building relied heavily on the number of links rather than the quality. But today, people know more about the internet and what they’re looking for when searching it.

It’s easier for the average internet user to determine a sketchy website today than it was 10 years ago. This applies to search engine algorithms as well. Rather than just looking at how many sites link to yours, search engines now take into account the quality of those websites as well. The more trustworthy and high-quality links you have leading back to your website, the higher your page will appear on search engine results pages.

Link building is a gradual process. It’s not an easy endeavor, which is why most people fail in executing it correctly. If you’re interested in learning how to create an effective link-building strategy, below we highlight five steps to ensure yours is top-notch.

Outreach

One of the best ways to get something done is to ask for help. In this case, ask your fellow bloggers. There are plenty of online forums and social media groups that cater to bloggers and their niche interests. Ask to share links with your peers. Of course, it’s better to do your research beforehand so you don’t end up link-building with an untrusted source.

You can also do market research within your sector and see who the most popular bloggers are. Start including links to work from those blogs that you find. Then you can reach out to the bloggers individually to see if they would be interested in sharing some of your work within their next postings. Be sure to share your expertise in the subject matter, and mention that you backlink to their website.

Devise A Broken Link Strategy

There are millions of broken links on the internet, leading to websites that either don’t exist anymore or never did in the first place. A broken link strategy can help you turn those dead-ends into a win for you and your website. First, you need to find relevant broken links on websites or blogs. Then you create something similar to the broken resource, typically a webpage or posting. Reach out to anyone you see linking the dead resource, let them know that the resource is broken, and ask them to use your link instead.

Check Out The Competitions Backlinks

There’s nothing wrong with checking in on your competition. If your competitors are ranking higher than you, they’re doing something right. Chances are their link-building strategy has something to do with their positive positioning within the search engine results. Check out what links they are using.

Checking out your competition blogs also gives you insight into the keywords and phrases they use. This insight can help you figure out what you need to tweak within your website, with the goal of those tweaks increasing your standings within the search results.

Guest Blogging

Guest blogging encourages link building and it does so quite naturally. You can either contribute articles to other websites within your niche or offer to host other bloggers’ work on your website. A number of specialist authority building companies can get you backlinks quickly. Be sure to repost your guest blogs on social media platforms and share the link within appropriate online forums. Aim to be authentic in your blogs, while also strategically aligning yourself with readers that will be interested in what you have to say.

Look For Unlinked Mentions

Sometimes other websites will mention your website or products without linking to your site. Mentions should be giving you an increase in traffic, so it’s best to scour the internet in search of any missed opportunities your website may have from mentions on other websites. Using an online content explorer can be beneficial in making your search less time-consuming.

As the saying goes, “the money is in the list.” And that’s especially true when it comes to businesses. A successful sales funnel can mean the difference between a thriving business and one that struggles to make ends meet. But what exactly are sales funnel?

A sales funnel is a marketing strategy designed to create and nurture relationships with potential customers and eventually turn them into paying customers. The term “sales funnel” refers to a potential customer’s journey from initial awareness of a product or service to eventually becoming a paying customer. The sales funnel is often represented as steps, starting with “awareness” and ending with “purchase.” In between, there are stages such as “interest,” “consideration,” and “decision.”

By understanding the needs and wants of customers at each stage of the sales funnel, businesses can create targeted marketing campaigns that will move them through the funnel more effectively. So why building a successful sales funnel is important for your business:

Allows You to Track Your Progress

When generating leads and converting them into customers, it’s important to track your progress. This way, you can see what’s working and what isn’t. A sales funnel gives you a clear picture of where your leads are coming from, how they’re progressing through your funnel, and whether or not they’re converting into customers. This information is crucial for understanding what’s working and what isn’t. It would be much more difficult to track your progress and make necessary changes without a sales funnel.

If you’re unsure how to build a sales funnel or where to start, plenty of resources and templates are available online. All you need is to visit the site to learn more about building a successful business funnel. The important thing is to get started and experiment until you find what works best for your business. With patience and effort, you’ll be on your way to building a successful sales funnel in no time.

Build Relationships With Your Customers

The sales funnel also allows you to build relationships with your customers. By nurturing your leads and providing them with valuable content, you can develop a rapport to encourage them to do business with you. Staying in touch with your customers after making a purchase can create loyalty and repeat business. Your customers will also be more likely to refer others to your business if they have a positive experience.

Helps You Generate More Leads

The goal of any business is to generate more leads. And a sales funnel can help you do just that. You can capture leads from various sources when you have a sales funnel.

This includes your website, social media, paid advertising, and more. Capturing leads from multiple sources can quickly build up a database of potential customers. This gives you a pool of people to market to, which can help you to generate more sales.

Also offering something of value at each stage of the funnel, you can encourage prospects to move further down the funnel and eventually make a purchase. B2B leads are important as well, you can generate b2b leads from many online sources.

Helps You Focus On Your Marketing Efforts

Whether you’re selling a product or a service, marketing is essential for any business. And one of the crucial aspects of effective marketing is focusing. By having a sales funnel in place, you can more easily identify your target audience and craft your marketing message to appeal to them. By understanding what stage of the funnel your target prospects are in, you can tailor your message and provide them with the information they need at that particular time. 

Helps Prioritize the Interests of the Customers

The sales funnel also helps you to prioritize the interests of your customers. Understanding what stage of the funnel they are in, you can provide them with the most relevant information to their needs. For example, if someone is in the awareness stage, they will be interested in general information about your product or service.

On the other hand, someone in the decision stage will be looking for more specific information to help them decide. By providing your customers with the information they need, you can more effectively guide them through the sales process. With customizable alerts and automated follow-up emails, they can stay on top of all their sales process steps while simultaneously providing excellent customer service.

Makes Marketing Easier

Marketing can be a challenge, especially if you don’t have a clear plan.

But when you have a sales funnel in place and access to a b2b leads database, marketing becomes much easier. You can focus your efforts on specific channels and target your audience more effectively. Additionally, you can track your results and ROI to see which marketing efforts are working and adjust your strategy accordingly. With a sales funnel, you can make marketing easier and more effective, which leads to better results for your business.

If you’re not already using a sales funnel in your business, now is the time to start. Implementing a sales funnel can help you achieve your marketing and sales goals. It also provides you with many other benefits, such as tracking your results, building relationships with your customers, and generating more leads. 

If you have already used e-signature services to sign documents in your business, you already know how convenient it is. But it is even better to use a reliable e-signature platform. It allows you to create a digital signature to be used every time you have a business document to be signed.

An API is a web application that allows people to request documents for signing and achieve a lot more. There are many e-signature APIs such as SignNow and HelloSign. If you are curious, let’s go through the SignNow API vs. HelloSign API comparison to help you choose the best options for yourself.

SignNow API vs HelloSign API – Definition

SignNow is a platform that provides e-signature services to companies and organizations. It is a US-based platform, although it serves clients from all over the world, as a SaaS (software as a service) to those who want to sign and manage legally binding signatures. The SignNow API has tools to suit every business.

On the other hand, HelloSign API is a similar solution but with less tools and features. You will notice this when we look at SignNow API vs HelloSign API differences here below. If you are looking for a cheaper alternative at the cost of features and capabilities, go for this app.

SignNow API vs HelloSign API – What Makes the Difference

·  Time-saving – When it comes to time-saving, comparing SignNow API vs HelloSign API is not fair. SignNow API integrates quickly into your work environment whether it is a web platform or app. With their well-defined processes, you do not need a professional to set up an account, upload a signature, and submit documents for signing.

·  Customized workflows – When comparing SignNow API vs. HelloSign API, you will notice that the former allows the creation of brandable workflows for authentic eSignature requests, emails, and profiles. You are likely not to get much anywhere else, so consider choosing SignNow as your choice for brand credibility.

·  The pricing – The pricing is SignNow API vs HelloSign API is very different. SignNow offers competitive pricing that will allow you to scale up your business within no time. If you compare all the features of the API, you will appreciate the value of the money you will be getting. On the other hand, HelloSign offers a cheaper alternative but may have compromised features.

·  Security level – This API is designed with data protection features. You are guaranteed data encryption, so your documents are not exposed to unnecessary risks during submission. It is also compliant with different regulations such as HIPAA and eIDAS among others. SignNow API vs HelloSign API comparison will help you choose the secure option, which in this case is the SignNow API.

Final Words

When you visit the SignNow website, you will see a lot of features that distinguish the API from others. It has numerous features to suit your business. So, take time to go through the detailed SignNow API vs. HelloSign API comparison after reading this brief comparison. We hope the insights help you make the right decisions that will benefit your business.

Small businesses can find sustained success challenging. If you own one of these startup companies, you know you have to stand out and get customers and potential customers to notice you. Finding ways to do that is seldom easy.

We will go over how you can get your potential client base to notice you in a crowded market. Several of these techniques have proven effective and are worth considering.

Create and Display Targeted Banner Ads

Generating unique and eye-catching banner ads can help potential customers notice your company when you are trying to gain prominence within your niche. Banner ads don’t usually cost all that much to create. If you compare them to how much it costs to produce certain other advertising forms, they are a veritable bargain.

You will need to find a company willing to create these banner ads for you. They will want some input as to what the ads should feature. They might simply show your company’s logo or direct someone who clicks on them to your website. Alternatively, they might feature one of your new services or popular products if you’re trying to draw attention to it.

These ads should employ eye-catching colors and graphics. The company you hire to create them can show you some possible templates that you can modify as you see fit. According to INC Authority review post by SmallBusinessHQ post, one of the main differences between a startup and a small business is the intent for growth.

Launch a Fun Social Media Marketing Campaign

Every company needs to utilize social media to help them generate interest from potential customers. You can do market research to determine what platforms your customer base generally uses. 

Different age groups might use various platforms, and you should also factor in marital status, income level, ethnicity, gender, and other factors. You might conduct focus groups and ask your customer base what social media platforms they like to use.

Once you’ve figured out what platforms should get most of your focus, you can craft a social media marketing campaign to get people talking about your brand, products, and services. You’ll want to have your marketing team brainstorm to come up with some fresh, new ideas that will grab the viewer’s attention. Use an advertisement maker to create fun and personalized ads.

You probably can’t afford to hire a big celebrity to promote your products if you have a small startup company. Instead, you’ll need to use your creativity to come up with ideas that will compel someone to buy from you. You can also try to go viral, getting your company on the map if not many people know about it yet.

Try Some Guerilla Marketing Tactics

You can also try some unusual guerrilla marketing tactics if you’ve already tried some more conventional ones and you haven’t seen the sales or the market penetration that you’d like. Again, you’ll need to talk to your marketing team about the best options and how you can employ them.

Working on graphic assets can make your time and effort go a long way For instance, using a free logo design tool can give you are great brand focus. Presumably, you won’t have unlimited money for marketing, and your team should try to stretch those dollars as much as they can.

You might hire some stencil graffiti artists to spray paint your company’s logo or product pictures on the sidewalk. You can also paper a locale with leaflets or fliers, affixing them to surfaces at convenient locations where people will see them, like at bus or train stops in major cities.

You might use social media to get your potential customers to go on a treasure hunt for a chance to win free products. You can employ a flash mob to dance or perform in a crowded location to promote brand awareness, or you might hand out free stickers with your company logo.

Engage in Some Local SEO

You probably already know how SEO can help your company. If you employ it correctly, you can get your website to the top of the search engine ranking positions whenever someone types certain keywords and phrases into Google. You can also update and expand your site’s content so that people will spend more time there and hopefully convert by buying your products or using your services.

SEO can do more than that, though. You can use local SEO to generate interest from a specific market, which small companies should definitely find beneficial. You can do some geo-specific keyword research. That means coming up with a keyword list having to do with your locale. You can then add those words or phrases to your website to encourage locals to visit your site.

You can also spend some time optimizing the Google My Business listing. When someone types in your company name, they should find your website at the top of the SERPs. However, they should also get to your site through the Google My Business listing if they take some time to explore it. That listing should have a link to your site, but also your physical address, if you have one, your hours, your company’s phone number, email address, etc.

Hire a Marketing Firm to Generate Some Ideas for You

If you own a very small business, you might not have a full-time marketing team or even a single marketing employee working for you. You have to handle your marketing on the fly, which might produce some hit-or-miss results.

You probably can’t hire a marketing firm to work for you full-time, and you may not even have the money to get them to do a major ad campaign for you. You can still schedule a consultation with them to see if they can generate some ideas for you.

Maybe you can’t pay them to handle every marketing campaign aspect for you, but if you meet with them and talk about your niche, your products, and what you’d like to accomplish, they can probably advise you for a relatively low consulting fee. You can use some of their ideas to jumpstart the campaign yourself. If you can scrape the money together to hire the marketing firm to run a modest-sized campaign for you, that’s even better.

These tactics combined should get more potential customers to notice your company.

In workplaces, employees are writing a lot of business papers and sending piles of emails in the contemporary times. As we all know, in today’s fast-paced business environment, developing business papers from scratch for every new opportunity may easily turn into a time-consuming and resource-consuming process, which might be better spent on other business-critical duties.

There are many other free templates sites for Microsoft office that can help you do the most hectic task in just a few minutes. Following are the five best websites that will make it possible for you to complete such tasks in due time by providing you with free professional templates for your every need.

Best Sites for Free Microsoft Office Templates

Templates will help you to boost your productivity by providing the framework for your document that you will only need to fill in the empty spaces according to your needs. Following are the top sites for your free Microsoft office template downloads.

Word Templates Online

There is a website that provides you with access to hundreds of free templates that you may use at your place of employment, at your place of business, or even for personal matters like leaving a last will for your loved ones. When you go to Word Templates Online for the first time, you will see that there are three categories to choose from, such as certificates, contracts and businesses.

However, Microsoft Office templates have made this task easy. You may reuse the same structure and style in numerous business documents for all sorts of information, from sales plans to marketing calendars, corporate budgets, meeting minutes, Swot Analysis, and more.

Word Templates Online focuses on Microsoft Word documents. To use them, you simply select the appropriate template from the thousand options available when you find the most relevant ones and click on download. This is not the only website that provides you with great templates. For legal documents like a Consultancy Agreement Template you find other websites that can cater to your professional and personal document needs. Whether you’re managing contracts for your business or creating a last will for your loved ones, you’ll find a diverse selection of templates on Zegal.

Microsoft Office Online

What is better than the original? With Microsoft Office Online, you can easily find Word templates. Your templates will be straight from Microsoft if you use this resource. To make it easy to find templates, Microsoft Word categorizes them neatly by keyword or occasion. There are also a large number of free Word templates available. For example, resumes and cover letters, posters and brochures, calendars and cards, and so on and so forth.

Select a template to read a short description when you find it. To use it on your computer, click the Download button, or to open it in Microsoft Word Online, click Edit in Browser. If you have an online Office subscription or a desktop Office license, you may view and use these templates for free.

DocTemplates.net

Doctemplates.net is not a part of the Microsoft Office brand. However, it has a large collection of Microsoft Office templates that have been developed professionally. The Word templates available on Doctemplates.net are professionally drafted by experts. All of these templates are available to download for free without the need to sign up. Helping guidelines are also provided for each document on Doctemplates.net so that you can also customize it exactly according to your need.

WordLayouts

This website source focuses on creating professional graphic templates. WordLayouts allows customers to select the template of their choice from 10,000 available templates and then download it directly to their device. By using Microsoft office, the world’s most popular word processing programme, the template can be tailored to their specific needs. WordLayouts has a vast variety of templates to choose from, such as tourism, education, food, and general purposes.

DocFormats.com

New to the market, DocFormats is dedicated to supplying document formats for every conceivable kind of file. Mainly it includes business, insurance, and education categories of templates. Agreement forms, application forms, notice forms, personal application forms and report sheet forms are some of the categories that are being provided by them as an open website source. There are many helpful guidelines, associated sources, templates, and formats of presently accessible documents that you may discover here. Due to the fact that it was just launched at the beginning of 2017, it it is continually upgrading its directory in order to provide you with more and more document templates.

Conclusion

Microsoft Office has enough templates to meet all your need but you need to have license to use them. Here, the above mentioned sites come to the rescue with their vast template collections and appealing stucture. By searching keywords on any of these, you can easily find the desired template of your choice.