Among digital promotion channels, influencer marketing stands apart. It is one of the few channels that has not lost but only increased its relevance in recent years. And attract more and more advertisers. We have collected everything you need to know about this way of promoting both goods and services and the brand.
How to Find B2B Influencers?
Today, the influencer marketing sphere consists of advertisers, bloggers, and audiences. In addition, a layer of intermediaries and services has formed that make it easier for advertisers to find and interact with opinion leaders. Among such intermediaries, can be distinguished:
Agencies. Many top bloggers work through agencies. Agencies enter into exclusive contracts with bloggers, so you can hardly negotiate placement directly. Agencies are suitable for brands that benefit from completely outsourcing the development and implementation of the campaign to the contractor.
Blogger exchange. These are online platforms for working with bloggers. As a rule, there is a catalog with search and filters, analytics on the accounts of each blogger together with influencer categories, the ability to conduct secure transactions, and other functionality to facilitate search and cooperation. This type of cooperation is helpful for small and medium-sized companies that plan to work with several bloggers at once and other customers who want to make working with bloggers as easy as possible without overpaying the agency.
Blogger directories. Just lists of bloggers, sometimes with filters, but no other functionality to work with. As a rule, they are free and suitable for cases when you need to find just a couple of bloggers for one-time posting without comparing and analyzing them.
If the question of how to find B2B influencers is still unsolved for you, it is a wise decision to try https://getprospect.com/b2b-contact-database or other similar databases and save your time.
B2B Influencer Content
We propose a straightforward definition. Influencer marketing is a way to promote products and services through b2b influencers. Any person trusted by the target audience can be an opinion leader. Famous bloggers or media personalities are most often considered opinion leaders in influencer marketing, but it can be any authoritative person whose opinion is listened to. For example, a frequenter of a thematic forum is respected for his competence and helpful advice.
In addition to opinion leaders, there are also “agents of influence.” An influencer is not necessarily an opinion leader. It is the name of people who can influence other people’s opinions through their actions and authoritative comments. Agents of influence form the attitude towards a particular brand. Their task is to direct the discussion in the direction necessary for the customer and set the “correct” tone from this point of view. It can even be small discussions, and correspondence within various forums, thematic platforms, commentary feeds on social networks, and other resources where the target audience can hang out. Such posts attract the attention of regular users and even companies who get involved in the threads – for this reason, their posts are called the B2B influencer content.
Another person often takes part in the process of forming loyalty – the brand ambassador (the “face” of the brand or the “ambassador” of the brand). It is a well-known, famous person who is invited to represent the values and ideals of the company. Most often, with b2b influencer marketing, the target audience associates with the company’s visual image.
Who is Influencer Marketing For?
Best of all, such marketing works in projects with vast geography – online stores, financial services, cinema, and cellular communications. Also, good results are shown by projects aimed at sales in metropolitan cities. Emotional or situational goods that can be ordered immediately or are easy to subscribe to are not wrong – food delivery, games, mobile applications, and so on. If you target a specific region, pay attention to how many subscribers the blogger has from your city or region.
Helpful Tips for Working With Bloggers
To work with an influencer, you should prepare in advance. Speak out your requirements and the desired result. If you work directly, then agree on the provision of advertising services. Here are some tips for working with influencers that always work:
Respond to comments, even negative ones. Ignoring negative comments under the post nullified all efforts. There is no need to ask the blogger to delete them – show professionalism and write worthy and adequate answers on the merits. And if the commentators are right, admit it publicly and promise to get better. Often this works better than the most positive review.
Ask the Youtube blogger not to remove the promotional video or link you. Such videos continue to be indexed in Google and video hosting itself. And this means that by placing a link under a popular video, you provide yourself with traffic and leads for months and even years in advance.
Come up with promo codes related to the blogger’s name. Unique promotional codes are used to receive a discount, additional service, or other bonuses. On the one hand, this will increase the audience’s interest in your product. On the other hand, it will demonstrate the blogger’s concern for his subscribers. And you will get another tool for marking and evaluating the effectiveness of the channel.
Influencer Marketing Examples
It’s time to look at examples of b2b and understand what type of influencer marketing is right for you. There are lots of influence marketing examples on the Internet, let’s review one of them.
Business Case. Natural cosmetic
The company produces and distributes a youth brand of facial care cosmetics, mainly through a network of offline distributors. The competition is high. You have to fight for the client’s attention to your brand and the best places on the shelves of pharmacies and stores.
Goals: Create an association with the brand, expand the audience by increasing the reach, and show the product’s benefits.
Audience: girls from 17 to 26 years old. The most relevant audience is the so-called “beauty bloggers,” girls who keep video blogs about self-care and beauty.
Criteria for choosing a blogger: From 100,000 subscribers, the channel’s topic is personal care and beauty, the age of the bulk of the audience is 17 years old.
The blogger is tasked with making a detailed review of several brand cosmetics to achieve these goals. In one of his videos, the blogger talks about the existence of the brand and demonstrates some cosmetics. This approach increases subscribers’ interest in the brand and builds trust in its products.
Influencer Marketing – a New Word in Advertising was last modified: February 15th, 2022 by Maxim Grigoryev
Technological advancement can affect every aspect of the business ranging from employee efficiency to faster delivery and better customer service.
Technology has become an integral part of our society and economy. Almost any professional can benefit from software and gadgets, regardless of their industry. Digital tools can be used by someone like a dental marketing consultant or shipyard worker.
So much so that the companies are creating a competitive advantage not by improving their internal processes but instead by introducing new technology.
Having said that, certain industries benefit more from technology than the other fields. By not improving your systems and keeping up with the competition, you can quickly go out of the business. Here is a list of 4 businesses that experience major improvements from continuous technological advancement.
1. Manufacturing
When we talk about automation and digitalization, the first thing that pops into mind is manufacturing. This field has always benefited from doing things faster and more efficiently. Often, this is the main differentiation between two companies and products.
Although the emphasis is usually on efficiency, technology can improve every part of the process. For example, you can utilize advanced software to create a better product design. Or, it can serve the production and logistics team as they try to quickly deliver an order to end-users.
What people don’t realize is that technology affects other things as well. For example, it can significantly improve workplace safety. As written by Protex AI in a guide on how technology helps improve workplace safety, employees working in high-risk industries such as construction, manufacturing, or pharmaceuticals need to take proper precautions to mitigate the risks posed by hazards in the workplace.
Equipment is made to serve employees and ensure their job is much easier. Furthermore, with advanced technology, you can create perfect units, with each one being the same as the previous.
2. Healthcare
As one of the most daunting and stressful industries, any small improvement in medical equipment can increase the longevity of the patient but also make lives easier for doctors and nurses. Technology has also allowed like minded individuals to form communities to help each other out, for example dental partnerships organizations help people in the dental field relieve some of the stresses of the day to day and focus on what matters.
Due to its noble purpose, we always perceive technological advancements within medicine as a necessity. One of the reasons why tech and equipment are so important within healthcare is because HIPAA controls the standards regarding machines and IT. So, while healthcare benefits from almost any minor improvement, that doesn’t mean you can use any application or device.
Among others, tech can have a major impact on the satisfaction rates of medical professionals and patients. It can significantly reduce the amount of paperwork while simplifying menial tasks. As a result, doctors are able to treat much more patients during a working day.
Keep in mind that this industry can benefit from various solutions. For example, you can utilize mobile apps to control several devices through one access point. Or you can monitor the patient’s state from a distance. Whatever the case, each one of these solutions has a very practical purpose.
3. Construction
Using technology within the construction industry is somewhat similar to how manufacturing companies are using it. Simply put, you’re trying to hasten everything and make it as safe as possible. Software and devices make it easier for businesses to deliver timely results.
The software allows companies to communicate between the office and job site and relay instructions. It is also very important for improving planning and bidding. Nowadays, the majority of administrative processes within the construction industry are done via the cloud.
Lastly, technological advancement can also play a role when it comes to logistics. You can use various apps to find the optimal travel route, or in other words, it makes it much easier to deliver construction material to the yard.
4. Hotels and Restaurants
No matter which hospitality business we’re talking about, technology can have a major impact on customer experience.
Simply put, when people go on a vacation, they would like everything to be simplified. Efficiency and quickness are imperative, as you’re trying to provide the best experience possible. Small delays in orders can cause major dissatisfaction and, given that it’s so easy to leave online reviews, mistakes such as this can shut down your establishment.
So, how does technology affect restaurants and hotels? First off, it allows you to connect everything in one centralized system. Mobile ordering has become a big thing as it allows people to order on the fly. Similar goes for check-ins. In both cases, you want to be as quick as possible and to avoid making errors. Instead of taking orders the traditional way, you can monitor everything from a phone app.
Lastly, we also have to mention payment processing and reservation status. In other words, technology can have a major impact on customer experience even before they arrive at your establishment.
4 Businesses That Experience Major Benefits From Technology was last modified: March 14th, 2024 by Scott Fluent
With the world morphing into a digital sphere, using technology for your business is a necessity that will help you keep up with the competition. With access to information and analytical tools, your company can complete business operations faster than ever, boosting its productivity and profits. Unfortunately, digitalization means that your company becomes vulnerable to malicious activity from outside sources.
As industry giants possess more valuable data, they should be the prime targets for hackers; however, it’s usually the smaller companies without sufficient cyber security that suffer the most. When your company is under cyber attack, you’re risking a breach of confidential information that may halt your operations. That’s why, as a successful business owner, you should realize the importance of cyber protection as it’ll keep your data safe, prevent losses, increase productivity, and preserve your reputation.
With the constant threat of penetrating your company’s system, it’d be best to hire professionals that can ensure its protection. Below, you’ll find some of the reasons why you and every other business owner need cyber security services.
Alongside these preparations, understanding the financial implications of cybersecurity investments is crucial. Business owners can effectively measure these benefits by using tools designed to calculate ROI for cyber security, ensuring that resources are allocated wisely and that protective measures yield tangible returns. This approach not only enhances security but also demonstrates fiscal responsibility to stakeholders.
Protect Your Reputation
When you’re dealing with a cyber-attack, you risk your company’s reputation. When your data is breached or stolen, it becomes vulnerable to malicious use by cybercriminals. It means that your clients are in danger as their sensitive data like credit card numbers or addresses is leaked to third parties.
Unable to guarantee your customer’s safety, you might lose their trust. That’s why it’s necessary to have protection when an attack occurs. With a tarnished reputation among clients and the general public, you may suffer a decrease in your profits. What’s more, even one such accident could affect you for a long time if you’re deemed as unreliable.
By hiring professionals who can do a complete audit of your IT infrastructure and keep up with its security needs, you’ll be able to avoid this type of problem altogether. To ensure that your company’s sensitive information and those of your clients are protected at all times, you also need to check the compliance efforts of the software tools you use and what external certifications they obtain. For example, specialists from Rescale have a separate Security & Compliance page on their website.
Offer Protection Against Malicious Activity
The constant threat of an online cyber attack is real, and businesses are the biggest victims. When it comes to safeguarding your company’s information and assets, you can’t afford to take chances.
Every business should know that most cyber criminals come from outside sources, and that’s why it’s necessary to have protection from the moment an attack occurs. It’s why you need to hire cyber security experts who can identify and block any malicious activity that might occur in your network. These professionals are the ones who choose cyber security solutions, assess your company’s risks, and develop a business continuity plan to defend against cyber-attacks.
The moment a device is connected to the internet, it becomes an entry point for hackers; therefore, you should ensure that they’re protected at all times. A good cyber security service will provide continuous protection for all your devices, such as laptops, PCs, mobile phones, tablets, and servers.
Enable Your Business to Operate Faster
Every successful business has a powerful strategic vision; however, it doesn’t mean you can make it a reality without technology on your side. A good solution will boost your productivity and keep your business running smoothly.
With sufficient cyber protection in place, you can use your time more efficiently by focusing on other aspects of your business, such as marketing or sales. You’ll be able to access information quicker, complete tasks faster, and get a competitive edge with superior efficiency.
Help You Cut Costs
You might think that cyber security is expensive; however, the costs of dealing with a data breach are even more substantial. If you let malicious activity go unnoticed, you risk losing valuable data that compromises your company’s reputation and earnings.
If a cyber-attack occurs, your company will experience many operational losses. The lost essential resources might include employee time spent dealing with the breach and money spent on repairing systems; therefore, it’s wise to invest in cybersecurity services as soon as possible.
If you hire professionals with CISSP certification and other cybersecurity certifications to protect your business from cybercriminals, you’ll save money in the long run by avoiding paying for damages.
Keep You in Compliance with Regulations and Laws
The world is becoming increasingly digitalized, which has led to the establishment of regulations and laws that govern the use of technology by businesses. This is meant to protect users from possible breaches of privacy or security; therefore, every organization has an obligation to meet these standards to comply with local laws.
As a responsible businessman, you should understand the importance of meeting all regulations so that your company doesn’t suffer from legal issues in the future.
Conclusion
Protecting your company from cyber attacks is no longer an option; instead, it’s a necessity for your business to keep up with the competition. With technology developing at a rapid pace and its wide implementation, every company must make sure that it’s protected from cyber-attacks because they can affect your operations as well as profits. As a business owner, it’s your responsibility to do everything in your power to protect your clients, employees, and shareholders.
If you want to be sure that your company is safe and secure, you don’t need to worry because there are numerous solutions available on the market. When you hire experts who are capable of securing your IT infrastructure and incorporating new security measures, you’ll be able to save money in the long run. Your company’s data and reputation are at stake; therefore, don’t let a breach of security happen to you.
5 Important Reasons Why Every Business Needs Cyber Security Services was last modified: November 12th, 2024 by Jennifer Clare
In a rush to impress the clients, small business owners often forget to rectify unintentional mistakes after generating estimates. And if they hand over the estimate without checking those errors, then it will look unprofessional. Consequently, they are more likely to lose their potential clients.
Estimating and invoicing process could be complicated, especially for young entrepreneurs who want to level up their construction business. Freelancers or those who are associated with small-scale construction businesses may have more difficulty sending the estimates to their new clients.
But how can one avoid such estimating mistakes? One of the easiest ways is to start using the estimating software where one can get online assistance. Here, we will discuss more common mistakes occurring while creating estimates and their solutions.
These 8 simple mistakes must be avoided when it comes to preparing estimates for clients.
1. No On-Field Visit
As a business owner, not visiting a job site means that the service provider will not have an idea about the possible damages. Also, there are chances that they may have a wrong calculation of cost and materials.
Such an on-site meeting is necessary to judge the condition and to measure the working area. On the basis of the measurement, a contractor can then submit their bid via estimating actual cost.
If they refrain from visiting the site, unknown issues may come during the ongoing construction work. These issues need more time and cost which might not have been included in the estimate. Hence, it is suggested to visit the job site.
Solution: Construction contraction must inspect the working area before beginning the work. If possible, contractors can also take sub-contractors for detailed analysis of the site and structure.
2. Simple Mathematical Errors
Minor errors or wrong calculations in estimates can often take place when contractors want to wrap up the task in hurry. These silly mistakes can have a negative impact on the construction business. And clients might refrain from recommending such services to their friends and family members.
In terms of calculations, contractors usually make mathematical errors while adding line items, local taxes, and offering discounts. These calculation errors are human errors that are quite possible when contractors generate estimates manually.
Solution: Creating an error-free estimate could only be possible when it is not done by humans. The best remedy for such errors is to generate estimates by using online invoicing and estimate software.
3. Sending Incomplete Estimates
Those who are into the construction business will agree on how incomplete estimates can put a dent in their business reputation. The partial estimate sent to the client could be the result of not itemizing the products and services. Therefore, it is recommended to include every detail of the material cost, overhead expenses, and other necessary instructions.
By doing so, clients will have more clarity on the estimated cost for their construction work.
Hence, the business owner can expect a quick approval. Whereas, incomplete one will make the customers choose other services.
Some contractors may only itemize the line items, which may not help the clients have a clear picture of service charges. So, before sending the estimates it is crucial to recheck the estimates whether it is completely filled or not.
Another important aspect of making accurate construction estimates is to take into account any potential foundation issues. For example, if you’re working on a project in Toronto, it’s important to consider the unique soil and weather conditions that can cause foundation damage over time. By factoring in the cost offoundation repair in Toronto, you can ensure that your estimate is as comprehensive and accurate as possible.
Solution: It is safe to use an online estimate generator so that it shows a preview of estimates before a contractor hits the send button.
4. Forgetting to Assess Risks
Little the construction contractors may know that if they don’t pay a visit to the client’s house, they are not aware of the risks. Since the construction work has the potential to damage valuable assets, contractors must complete the risk assessment before they start making estimates.
It is the necessary step to ensure customers about the possible threats. However, if they skip assessing risk factors, then it will be difficult to manage in the later stages. And as a result, an estimate will have no important notes of possible risks.
Solution: Construction contractors should closely inspect the job site and inform the customers before creating estimates. If there are risks involved in the job, they should be mentioned in the estimate.
5. Making Random Guesses
Local contractors who are connected with the construction industry often prepare estimates by making random guesses. It won’t help them when it comes to clearing the payment. In this case, the asking price may vary at the time of the payment and this may lead to disagreement between the client and contractor.
Professional contractors usually don’t make guesses when they are unsure about the actual price. Instead, they ask the experienced person to get the correct price. Thus, contractors should refrain from making the guesses, or else it would negatively influence the business profit.
Solution: Contractors should stay updated with the current prices in the construction industry. Before visiting the site, have a brief idea about the construction job and discuss it with the subcontractors too.
6. Insisting for Contract Agreement
Contractors might have no idea why they should not insist the client accept the contract agreement. Though it is not considered an error, contractors must take care while offering contracts to their clients. Some of the clients will not accept the annual contracts if asked frequently. And it would have adverse effects on their business.
Therefore, contractors should discuss with the clients prior to the work. In case, if the client agrees to the contract, offer them an annual contract with discounted rates. In this process, they should be confident while analyzing the working areas. With the proper analysis and judgment, making an estimate would be easy and the client may accept contracts as well.
Solution: Let the client trust your services and thereafter advise them to choose the annual contract.
7. Not Highlighting the Payment Terms
Many construction contractors often describe incomplete payment terms which might create differences with the clients. To avoid such last-moment issues, they should clarify the payment policy so that their client will not have any payment-related problems.
Mainly, contractors should include the various payment modes, accepted currency, and refund process. When they forget to highlight the payment policy, new customers won’t be ready to trust their services. Thus, one must clearly mention the payment instructions and necessary guidelines in the estimates.
Solution: Contractors should make payment policies in one go so that they do not need to change frequently. Else, re-writing the policy every time means there would be errors.
8. Applying Hidden Charges
When the person is connected with professionalism like construction, there is no such place for undisclosed matters. Therefore, contractors should not surprise their clients by asking the prices which were not discussed previously.
If contractors want to add more charges for extra activities or material costs, they must inform their clients. Otherwise, slight hesitation to reach the customers will create communication gaps and customers would not be ready to pay the added costs.
Solution: Create an estimate that is easy to understand by the clients and refrain from applying any hidden costs. If there are extra charges that need to be added, then discuss additional costs with clients.
8 Common Mistakes To Avoid While Making Construction Estimates was last modified: March 31st, 2023 by Mehedi Sazal
If you want your business to succeed, automation is the way to go. As long as you know how to use it, web scraping technology will at least put you on a level playing field with the competition. There are countless ways gathering online data can improve your operations, and we’ll cover the most common ones.
Ten Important Applications for Data Scraping
Web scraping is the act of obtaining large amounts of data through automation tools. In order to stay competitive in the business world, it has morphed into a necessary practice, and its uses are ever-expanding. Here are some of the most popular ways companies will utilize this technology in 2022.
1. Brand Monitoring
Crawling channels to see who’s mentioning you is a wonderful way to stay in the loop and give a response. Navigate search engines to find out what’s going on. Just be sure to always pair your bot with a proxy to ensure safety and protection. A Bing proxy, for example, will keep your searches private and undetectable.
2. Lead Generation
Social media accounts, emails, and phone numbers are necessary for lead generation. Scraping will gather and organize this contact info for you. Rival company press releases, promotions, and announcements are also important finds you’ll dig up to help with your marketing efforts.
3. Price Comparison
Pricing insight is easily one of the most important aspects of a web scraping operation for any business. See what the competition is charging for services or goods. Even factors like shipping and availability come into play. Use this information to stay on pace with everyone else or get an advantage.
4. Market Insight
If you’re entering a new market or endeavor, you have to do your homework first. Investigating all aspects of a particular industry should be your top priority for a successful start. Whether it’s academic or commercial research, know your field before you begin.
5. Candidate Screening
If you’re hiring, you definitely need to scour the pool of prospects. Professionals take advantage of sites like Indeed and LinkedIn to promote themselves, so it pays to scrape the data they provide. Resumes and Curricula Vitae (CVs) are readily available for your perusal. Screening the public information potential applicants post is a fantastic way to get a feel for who’s right for the job. Recruiting based on automated CV and resume scanning is a practical and simple way to find ideal candidates.
6. Product Data
Manually extracting data for particular products can be an uphill battle. If you need to prepare descriptions, web scraping will find what you need. Obtain images, features, and more with ease. Especially if you have a massive amount of inventory to present, automation is your best bet.
7. Brand Protecting
Trademark and copyright infringement are very common, unfortunately. Many businesses worldwide also deal with counterfeiting and patent theft. These can go on without your knowledge. But web scraping will catch all this. It’s able to quickly identify questionable moves undertaken by others and make you aware of them. Then you can investigate and pursue legal action if necessary.
8. Keyword Optimization
Search engine optimization (SEO) is how you get noticed. Keywords are the cornerstone for this recognition. Data scraping will clue you in on all the latest SEO buzzwords for your industry. Stay up-to-date in order to take your ranking to new heights and keep it there. Scrape weekly to monitor and adapt to any changes.
9. Customer Opinions
Scraping will net you a tremendous amount of customer reviews. See what people are saying about you, good and bad, then act accordingly. This information is critical, but remember to also take a hands-on approach in this situation. Chat sites like TinyChat and Omegle can direct you to topic discussions. This information might be useful to broaden the wingspan of your research safely.
10. Routine Testing
A web scraper is a fantastic tool to have at your disposal whenever you want to test-run your site. Maybe you’ve made some updates or changes, so to see if they’re on the up-and-up and functioning properly, let automation loose to sniff out any problems.
Concluding Remarks
Automation tools paired with proxies are what you need for a successful business in 2022. These suggestions are invaluable methods to keep you on an even keel with your competitors. Try them out, and you’ll see the bottom-line difference in only a short period of time.
The Top 10 Most Popular Web Scraping Use Cases in 2022 was last modified: January 20th, 2023 by Marius Ilgauskas
A Quality Management System (QMS) is a series of written procedures for key processes and methods put in place to ensure a business can meet customer requirements consistently and effectively. A well-maintained and implemented QMS can boost productivity and ensure your business hits performance targets. If you haven’t yet implemented a quality management system, read on to learn more.
Why is a QMS Important?
A QMS is very important, particularly in sectors like manufacturing. Implementing a QMS will help you reduce waste and boost efficiency. It can also help you meet the standards required to achieve your compliance. If a business is not compliant, it could trigger all kinds of problems, legal or otherwise.
A QMS can support a business, but there needs to be a robust framework in place for managing the QMS processes. There are software QMS solutions available to help businesses put a quality management system in place. Enterprise software is ideal for larger businesses, and EQMS are essential tools in any manufacturing process, where lean methods are used to reduce waste and improve efficiency.
Building a QMS Framework
A QMS framework, whether software or actual paperwork, is all about maintaining accurate records. The QMS will include records, reports, and help employees carry out their tasks in a compliant manner. If there are incidences of non-conformance, the QMS will record these, as well as the outcome. An effective QMS creates an accurate paper trail, so when processes are audited, perhaps for compliance purposes, data is accurate and up to date at all times.
All quality management systems have a hierarchy of essential documents. The first is a Quality Manual. There should also be a list of policies, procedures, instructions for how to carry out various tasks, forms, and lists.
Essential Steps in Implementing a QMS
Implementing a QMS can seem like a challenge, but many companies already have a lot of documentation already in place. However, all documents must adopt the same template and be easy to read and understand. All existing policy documents and procedural manuals must be brought up to date, checked for accuracy, and imported into the new format.
Map all areas of the business and decide which ones should fall under the umbrella of a QMS. It may be that some areas are left out of the process. Include all members of the business in the process. It is very important that everyone gets involved, so any areas of non-compliance or missing documentation are highlighted early on in the process.
Documents must be drafted according to the master template, and accessible to everyone. Ensure documents are reviewed by department heads to check for inaccuracies. Documents must be filed in a way that they can easily be identified and retrieved (this is one benefit of using a QMS software solution, as all documents are stored electronically in the cloud, and accessible to everyone, from anywhere).
Note that staff training will probably be needed so employees know how to use the QMS.
How to Implement a Quality Management System was last modified: February 2nd, 2022 by Ink Elves
A landing page is an effective tool to boost leads and conversions. It is the page that helps promote your specific product or service and directs the visitors to your lead magnet. However, a landing page needs to be highly enticing and flawless to grab the attention of the visitor and make them take the desired action. It should give your customers what they want in a simple and clear way.
Let’s learn how to create a highly effective landing page to convert visitors and generate leads.
An Attractive and Relevant Headline
The headline is the first thing a visitor sees when they land on your landing page. It’s the hook that either compels the reader to stay on your page or leave it. Make sure that your headline is attention-grabbing, persuasive, concise, and tells the readers what problems your product or service solves. Your headline should ideally be between 10-20 words and should convey a sense of urgency.
Attention-Grabbing Media
According to BANG!, a Web Designer in Phoenix, giving website visitors some “eye candy” visuals and letting them know visually they’re at the right website is a smart move to prevent high bounce rates on your site.
Relevant and catchy images or videos on your landing page not only effectively demonstrate your products or services but also help persuade your visitors. Adding videos is also helpful as research suggests that videos convert better than other forms of content. Video also helps with SEO and maintains user engagement. Make sure that the images/videos are high-quality and relevant to your products/services.
A Powerful Call to Action
Call-to-action (CTA) is crucial for any landing page; they persuade your visitor to take the desired action. Use buttons to draw attention to the CTAs. Make sure that your Primary CTA button is actionable and visible above the fold. Use actionable phrases like “Start Now,” “View a Demo,” and “Get a Free Quote” for CTAs to increase conversion. Moreover, use strong and bright colors to make your CTA button stand out.
Responsive Design
Most customers use their mobile devices to buy a product or service online, so make sure that your landing page is friendly for people viewing it on mobile devices. Mobile responsive landing pages can help convert leads from traffic that comes from smartphones or tablets. Likewise, responsive landing pages support your social media marketing (SMM) campaigns as most people use social media on their mobile phones.
Show Social Proof
Your social proofs (the number of likes, subscribers, shares, etc.) should be prominent on your landing page. Social proofs help win the trust of the visitors and increase their chances of converting into customers.
Testimonials from your existing customers work as great social proof if you don’t have a lot of data to share yet. When adding testimonials, make sure that they’re accompanied by a picture of a real person. You can also add social proofs into your CTA, such as “Join my 50k+ community.”
Use the Right Colors
Colors have a great impact on human psychology; they influence how we feel or act. Using the right colors on your landing page not only increases the user experience but also helps guide their behaviors, which can improve our conversion.
Depending on your product or service, use colors that convey the message you want. For example, red and yellow are the colors that grab attention and ignite appetite, making them an appropriate choice for a food-related landing page.
You also want to make sure each color you use signifies something. For example, you may use black color for the copy text, orange colors for your CTAs and other clickable links, and red color to highlight something important such as social proof.
Contact Information Should be Visible
Having clear and visible contact methods helps strengthen the trust of the visitor by telling them that your business is legitimate. So, make sure your landing page mentions the methods of contacting you.
You can add multiple methods such as a phone number, an email address, social media buttons, a contact form, and a physical business address. You can also add live chat popups that ask the customers if they need any help.
Keep the Layout Simple
Your landing page should present the information in a simple, minimalist, and attractive way without looking cluttered. Use a clean and simple design that helps people understand what your landing page is all about by utilizing a landing page plugin. Use white space and choose large fonts for increased readability and user experience. Your CTA button should be visible, and make sure that the visitor doesn’t have to scroll to find it.
8 Essentials to Create a Highly Converting Landing Page was last modified: June 5th, 2024 by Scott Fluent
Infographics are an amazing tool that makes even the drab topics fun and simple. They are widely used by organizations in training as well as their marketing initiatives. The long boring spreadsheets with copious amounts of data, when presented in the form of an infographic can also make a lot of sense and are easily transformed into decipherable data that can be easily used. Plus, they are inviting and engaging for the viewers.
The infographics can be used to a tremendous extent in your marketing initiatives. Following pointers can help you navigate that journey seamlessly-
Showcase Your Strength In Numbers
The infographics can be used to show your strengths to your consumers and competitors alike. They can be used to portray the positive data in simple terms for the purposes of marketing. This makes particular sense for your company stock and its needs. One source of information can be your LMS data. Modern LMSs like Thought Industries can provide you with data to use as your infographic staple.
Start Afresh
Rather than using an existing empty infographic format and trying to weave your information around it, try starting with your data with a fresh perspective, and the ideas will flow for a new and unique infographic for you to use. And, it is advisable to keep your infographic short and simple rather than a complex one, which has an inherent hazard of losing user engagement in the middle.
Disseminate Information
Educate your customers and partners about your achievements as well as give them the desired knowledge through a simple and eye-catching infographic. It ensures the engagement of the viewers as well as retention.
Avoiding Complication
As already mentioned above simplicity is the key. If the infographics are too big and complicated they lose their purpose of knowledge dissemination. They might be able to attract the required audience but complicated infographics lose the edge of knowledge sharing and its retention. Thus, the need is to create simple and small infographics to serve their original purpose.
Be Precise
Precision is a prerequisite of an infographic. Rather than beating around the bush, just dive into the right information. Too much information in one infographic will lose engagement in the middle. And will not be able to share the information intended.
Use Them in Your Blogs
As a part of your marketing strategy, you can use your standalone infographics with a good amount of views with your blogs and increase their traction. Plus, more people can view in reference to your blogs. Thus, both the individual entities can support each other by garnering more views for each separately. This way your knowledge or information reaches more of your target audience.
Weave a Visual Story
With an infographic try to weave a visual story. Users are more likely to be stimulated with visual content. In this regard starting with a blank screen is important. A visual story will break the intended content into visually smaller sections, which helps in easier consumption by your audience.
Optimization for Search Engines
This pointer is a little technical but as important. Your infographics should have appropriate alt tags and file names. It is advisable to take care that these names should also be optimized so as not to slow down the loading time. When your infographics are optimized, they are easily searchable and have the merit of reaching more people and being consumed by them.
Explain the Complex Topics
This is the specialty of infographics. Even the complex information can be disseminated in the form of infographics where it is visually segregated as well as is appealing for the consumer. You can take any complex topic and formulate an information-rich but simple infographic for the benefit of your audience and in turn for you.
Use True Customer Stories
For the content of infographics, you can refer to the true customer journey and stories that you have and present them in the form of infographics. This increases the appeal of your content, as it comes from an authorized source and is true. Your audience is able to relate more to it and consume it better with a better possibility of engagement and it also offers image enhancement in the eyes of your consumers.
Make it Simple and Relevant
As is the theme throughout the blog and has been reiterated time and again, the infographics need to be simple enough for consumption by the users. But, just the simplicity does not suffice. The infographics in question need to be relevant to your target audience. Thus, they need to be checked for these markers before they are shared.
Trend Representation
The infographics can successfully be used to represent positive trends to your target market to strengthen your marketing initiatives.
Conclusively, infographics creation and sharing is an ameliorate process and when done in tandem with marketing strategies can do wonders for your organization.
The Use of Infographics In Your Marketing Initiative was last modified: June 28th, 2022 by Costa Lamprou
Businesses large and small worldwide are turning to event planners when they need help organizing an event. If you’re interested in learning how to start an event planning business, here’s everything you need to know.
What is Event Planning?
Think back on some of the events that you’ve gone to recently. Maybe it was a wedding, a family reunion, or even a birthday party thrown by someone you knew. What did these events have in common? All of them were planned by an event planner!
An event planner helps ensure all the details go smoothly so that the host can enjoy their time with guests without worrying about making sure everyone has food or drinks or knows where to go. Chances are everyone probably muddled through, but what if there was a way to make the event better and more enjoyable for all of the guests?
Event Planning Job Duties
Beyond the planning of large events, and fundraisers, one of the primary responsibilities of an event planner is helping people coordinate their schedules with the host or organizer. For instance, a potential client might need someone to help plan their anniversary dinner or big birthday bash.
Hire an experienced event photography company for your event to provide photo and video services to document your conference or fundraiser.
This person hires you as an assistant to ensure everything goes according to plan, from reserving a location and booking entertainment to ensuring everyone knows about it and what to expect.Hire
Another example would be a business owner who is relocating and needs help organizing a housewarming party (typically one of the most popular types of events for planners). This person hires you to hire caterers, DJs and ensure that everything goes smoothly with ordering food and drinks.
How to Start Your Own Event Planning Business
So now that we know what event planning involves, let’s take a look at how you can start your own event planning business:
Plan Ahead: The first step to owning an event planning business is to plan ahead, as in months and months ahead. It takes a long time to develop fresh concepts for themes and venues that haven’t been done before. Your planning process should take as much time as the events themselves to ensure everything comes out perfectly.
For example, if you’re hosting a Thanksgiving-themed party, make sure there isn’t another one scheduled for the same day. Consider alternatives like hosting it on a different holiday or weeknight instead of a Thursday. Also, keep in mind you’ll need a few months lead time before sending invitations and raising awareness about your event, so guests have enough time to clear their schedules.
Create a Website: The first thing someone looking for an event planner or assistant will do is search online. You need to have an attractive website with all the information people might need to get them interested in hiring you. Ensure your site includes samples of past work along with testimonials from happy customers.
Of course, make sure your site looks nice and functions well on all devices (since most people will be browsing through their smartphones or tablets).
Know Your Niche: It’s essential to have a niche, such as wedding planning, release events, funeral planning, etc.. in mind when starting an event planning business. The last thing you want is to be all over the place with your events. If you try to please everyone, you’ll fail at pleasing anyone. People are more likely to hire planners who specialize in their preferred function.
For example, if someone wants a high-class catered wedding, they’ll call up the most expensive 5% of planners rather than hiring the cheapest one around who also happens to do weddings. Your best bet is to socialize with potential clients and see what type of events they usually host so you can focus on those instead of doing everything under the sun.
Know the Trends: For your business to succeed, you’ll need to stay up-to-date with trending events and new ideas. Things like Pinterest boards and Instagram accounts are great places for discovering new ideas and staying ahead of the game (literally).
Get Creative: There’s more than one way to steal people’s attention, but nothing screams “unique” more than creativity. It takes a lot of thinking outside the box, and some practice before perfection, so don’t be afraid to test things out.
Remember those Pinterest or Instagram accounts we mentioned? They could also double your portfolio so clients know what type of work you can produce.
Decide How Much You’ll Charge for Your Services: Pricing is always a difficult step when starting any small business, but considering that you’ll generally earn 75% of contracted fees makes this decision less tough to work out.
When deciding how much to charge for your services, it’s important to consider the variability in pricing, especially in specific markets such as weddings. Wedding venues can range from picturesque beachfronts to grand banquet halls, and this diversity significantly influences pricing. Additionally, getting married in Texas is vastly different from getting married in California, which also plays a crucial role in determining costs.
You can also choose to have different tiers of packages available, which allow you to have more flexibility when working with clients.
Be Sure to Join Local Associations: Joining an organization can help increase your credibility, especially if other event planners are members. Organizations will also schedule networking events, which ultimately enable you to meet people in the industry that could turn into future clients/mentors/employees.
Network: One of the best things about being a part of an association is meeting like-minded individuals who can provide valuable guidance and feedback throughout your business venture. Make sure to attend every possible networking event, speak with everyone you meet, and try not to sell yourself too much – work on providing value for others.
It’s always good to keep business cards on you, just in case you have the opportunity to meet someone.
Plan Sample Events: Find some places willing to let you test your skills as an event planner before taking on large commissions. This could be anything from planning a wedding reception or birthday party for one of your friends or even orchestrating a fundraiser event for local non-profit organizations.
Use these events to gain experience and build up your portfolio so potential clients can see what type of work you do.
Have Fun: If you’re not having fun doing what you love, there’s no way it’ll ever succeed anyways. Whether you enjoy the creative process or just like managing everything behind closed doors, event planning should be one of those things that get you excited because why would anyone want to do something they hate?
All work and no play make running a successful event planning business pretty difficult, so don’t forget to take some time off and attend events as a guest to see how other companies run their operations before jumping into this crazy industry full-time!
Conclusion
It would be best to always have a business plan ready before diving into any new adventure because it’ll help guide you when things aren’t going according to plan. Building a business plan isn’t all too difficult, and there are plenty of free resources available online.
Running your own business is always difficult, but there are some perks to working for yourself. Not only do you have complete control over the entire process, but the skills you learn will also help you with any future career ventures.
If event planning doesn’t end up being your thing, then at least you’ll have plenty of experience that can be transferred elsewhere.
The Ultimate Guide on How to Start an Event Planning Business was last modified: August 27th, 2024 by Mike Khorev
Every business communication needs to come across as professional and stylish. They should engage prospects and drive customers to take the next step via clear calls to action. Therefore, they need to look good and read well, while being exciting and direct. Follow these tips to make the best-looking emails that deliver results for your business and customers.
1. Build Effective Email Templates
Templates help build the brand of a business, so should be treated as seriously as any other design aspect. Email templates should be stylish, provide clear areas for text, broken up with branding, products, or imagery, and ensure that all legal corporate and other messages are in place at the bottom.
Templates ensure consistent branding and a strong look, but should still be quick to load and ensure that calls to action are near the top, as people will rapidly lose interest in a lengthy or text-dense email.
Time-limited events should be clearly sign-posted with strong visuals to get customers engaged. Remember to update the templates regularly to stop customers from thinking that the brand is unchanging and boring and that years or copyright dates are always correct on the template.
Also, pay attention to the signature as a professional-looking one can make you appear credible. Here’s a great guide on how to add signature in Outlook.
An email signature generator for business can be a valuable tool for building and maintaining a strong brand identity. By using consistent branding elements and including relevant information, such as contact details and social media links, in the signature, businesses can reinforce their image and promote their products or services.
Newoldstamp makes it easy for businesses to drastically improve their brand identity.
2. Double Check Titles, Body Spelling, and Sending Times
Email titles and subheads need to grab the attention of readers, with strong verbs and calls to action. Brainstorm several titles and test them with a few people on your team to find the strongest possible message.
Also, check that the email makes sense from a consumer perspective and ensure it is grammatically correct. Double-check any text within images, as that often bypasses spellchecks.
Finally, ensure that the emails are sent out at the appropriate time or date. Many emails are commonly sent at 9 AM, 2 PM, or 5PM, and you do not want to get lost in the stampede in someone’s inbox.
3. Personalize and Customize With Plug-Ins
Just like WordPress and Shopify, you can customize or automate emails with a range of plug-ins to add features to Outlook. These can help create automated newsletters to your subscriber email list, or schedule emails with smart tools.
There are even payment tools for email, to add PayPal or other services directly to messages, encouraging shopping with fewer steps for customers. Additionally, you can also create custom signatures for different types of messages from various personas or teams within a business.
From time-saving to making emails look better, there’s usually a plug-in for that.
4. Make Emails Part of the Marketing Campaign
Marketing emails remain a key part of most business consumer outreach efforts. By ensuring that your emails are integrated with key marketing messages, you can create a consistent tone of voice and ensure they are in harmony with advertising, promotions, and other efforts.
If you’re seeking help with email management to implement best practices for sending more professional emails consider using effective tools for organizing and managing your inbox, allowing you to craft and send emails more efficiently.
As part of the marketing plan, consider how email can offer a different way to express key messages, along with SMS, on-site messages, and other communications. Use the power of email to deliver regular and interesting messages with more depth than shorter communications.
5. Vary Your Emails to Deliver Active, Timely Messages
Emails from a company can get very boring, very quickly. This leads to them being ignored, deleted, or unsubscribed from. So vary the look and type of messages you put at the top of emails – while remaining on brand and in tune with other marketing efforts.
Use email outside of your usual sending times to share fun or interesting information about products or events to encourage customers to look forward to receiving and opening those messages. You can also have a range of personas talking to consumers to help build more of a rapport, and use different tones of voice with them.
6. Link Emails to Activities, and Always Remember the Unsubscribe Button
Emails should always link to a new or upcoming activity to give it a sense of urgency or timeliness. Natural seasonal events like summer holidays, festivals, industry gatherings, or social occasions are tracked and used by most brands, but you should also look for different or new events that help make your business appear more progressive or in touch.
Finally, even though every business and marketer hates the unsubscribe button. Make sure it is there and clear at the bottom of each email. Firstly for compliance reasons, but also should customers wish to move on, it is a sign of good grace to let them go without any fuss or shenanigans.
7. Control your Inbox
Managing your email inbox well is key to keep productive and pay attention to important messages. An important method is to often unsubscribe from newsletters or ads mail that you do not need anymore. Online tools can help with email management. Most of these emails let you unsubscribe easily. When you check and cancel these subscriptions regularly, you cut down a lot of unneeded emails. This makes room for more important emails.
Decide on particular times to look at your emails to greatly better your focus and work. Getting many email alerts can take your attention away, so having set times to read and reply to emails can improve how you use your time. At these times, get rid of or archive emails that are not important. This keeps your inbox tidy and easy to handle. It gives you more time to focus on emails that need your reply.
Conclusion
It is very easy for a company to think that an email campaign is just a string of regular messages, sent out with an expectation of a small response rate. Instead, focus effort on making those emails beyond the norm, with unique information or offers to make consumers more likely to react and feel positive about the messages coming from your business.
6 Best Practices for Sending More Professional Emails with Outlook was last modified: December 12th, 2023 by Mitt Ray
Bring your software marketing, up to date with these essential tactics for 2022!
So you’ve got the next, best software product on the market! Congratulations! But how are you going to make sure the right people know about it, and how it can help them? With software marketing of course. Read on to discover the most effective and up-to-date strategies.
Your Website
Before we move on to the other most effective marketing for software firms, we must underline the vital importance of having a high-quality business website. Indeed, most of the other marketing methods discussed below work by referring potential customers back to your website, and in the software business if your site isn’t up to scratch it will affect your bottom line.
With that in mind, you need to attend to both UI and UX, ensuring that your site is stylish, cohesive, and easy to use and navigate. Of course, creating a high-quality site isn’t always easy, especially when you have the rest of your business to tend to. Luckily, by seeking a professional who deals with small business web design you make sure this gets sorted. All while you do what you do best create software and run your business.
Reviews, Ratings, and Testimonials
One of the most important marketing strategies is to build trust in potential customers. Then when it comes to making a purchase, they are much more likely to choose your software. The good news is that the internet is the perfect place to establish this trust.
Indeed, there are three important ways of doing this: Reviews, ratings, and testimonials. In essence, all three do the same thing, get someone to sing your praises that are independent of your business! Use independent review sites like G2, Google Seller Ratings, and display customer testimonials on your website for the win!
Ideal Customer Persona
Before we get too much further into this guide in software marketing strategies it’s important to mention the ideal customer persona. These are a tool that goes beyond defining your target audience and demographic. Instead, an ideal customer persona is even more detailed and deals with not only facts and figures but the personal experiences those most likely to buy your product will have. Indeed, this is the value of these ICPs, as by getting into the mind of your ideal customer, you can better understand how to solve their problems with both your software and the way you market your software!
Valued Content
Content marketing can be very effective for software companies for several reasons. The first is that by creating content that a potential customer will value you can establish both trusts in your brand, and your business’s place as an expert in your field.
Secondly, valued content, which in the field of software often means informative, or education material can also work wonders for your SEO strategy. Indeed, content marketing is the perfect place to host long-tail keywords that will get your firm to the top of search positions.
SEO
SEO is the act of maximizing the chances that your firm or software product will show up first in an organic search. It is also a marketing method based on quantitative analytics that those working in the software industry can get behind.
However, it is worth noting that SEO is not only a science but also an art, and a distinct specialism in its own right. That means rather than using up the valuable time and energy of your employees on an in-house software campaign working with a specialist is a much better option.
As the cost of advertising increases year on year, many software development companies are looking for alternatives to paid advertising, for more cost-effective marketing strategies to attract new business.
Include PPC
In addition to content marketing, and SEO software firms should also use PPC or pay per click. This is when you pay a search engine to host your ad and position it above the organic search results. Something that means anyone searching for the keywords you use will see your business’s link first.
Get Social
While you may not have considered social media marketing for your software products, it can be very beneficial. Again, the focus here should be on educational and information content, although presenting it in entertaining ways like cartoons can help the complex issues present in the software industry become a little more palatable.
Social media is also great for creating a sense of community around your product with a private invite-only Facebook group, for example. Something that can not only help to create more leads but encourages long-term customer loyalty as well.
Free Trial or Demo
In the software industry, free trials have long been used to convince potential customers of the value of their products. Indeed, combined with specific techniques such as offering full access in the trial version, and encouraging customers to subscribe to get access can be very effective.
However, there is another option to consider here and it’s a guided, in-person demonstration. This means you go to your customer in real life or online and show them precisely how your software can provide solutions for the problems they are experiencing in their business. Indeed, demos are particularly useful in this way because they can be customized to the needs of each client, and so increase the chances of them making a purchase.
Create a Smooth Customer Journey
No matter how good your product is, no one wants to have to work hard to access or use your software. Instead the journey from research and inquiring about your product, to signing up for it and using it every day needs to be as smooth, and as customer-friendly as possible.
The good news is there are several tactics you can use to ensure this is the case. For example, creating introduction videos for your onboarding process will make it easier for new users to get up and running. Similarly, contacting you for support should be fast, and responsive.
Referrals
Unlike reviews, ratings, and testimonials, referrals are a more active form of marketing. Quite simply a referral is when you get one customer to refer another to you. The advantages of which are that they are likely to be within your target demographic, and you will already have been talked up by your current customer, something that means conversion is that much easier. Encourage this type of marketing by offering discounts to current customers when they refer another.
Upselling
Another useful marketing tool for those in the software sector is upselling. Upselling is all about maximizing the opportunity you already have when a customer chooses to buy. After all, you have already done all the hard work, and gained their trust, so why not provide more value to them and maximize your income in the process.
A good upsell is all about offering clients additional products that gel with their current purchase. For example, if your software is designed to help clients with their business accounting, providing the opportunity for them to upgrade to offering invoices as well, maybe just what they need.
Vlogs and Pods
Vlogs and podcasts are also important forms of marketing that those in the software industry should consider for several reasons. The first is that there are many that focus on specific niches both concerning software and business, which means you can easily connect with your target demographic.
Secondly, vlogs and podcasts offer a unique opportunity to go into depth on a particular issue or subject. One that for the best marketing results needs to be related to a particular pain point of your ideal customer, and how your software solves it.
11 Software Marketing Strategies to Use in 2022 was last modified: January 21st, 2022 by Reizel Dionne
SaaS business and its development is quite a complex process requiring special knowledge and skills in programming. However, despite all the difficulties, this sphere continues to grow. Their customers are small and medium-sized enterprises, as well as large firms and startups. Saas companies provide brands with software products. One more thing that is important for your SaaS business growth is keeping your business name memorable. You can simply do it by using a business name generator tool.
The success of a SaaS business, like any other in today’s world, depends on tools and their proper use. Therefore, we are going to share with you a few cases, which will definitely come in handy for enterprises offering SaaS services. Furthermore, at the very end of the article, we’ve prepared a little bonus.
Along with helpful business tools, it is also a good idea to conduct employee performance appraisals to keep your team working at its best. These meetings can keep your workforce up to speed on how to work more efficiently and be their most productive self.
Best Tools Review
1. Qualaroo
Any growing SaaS business must keep tabs on the kind of experience it offers to the customers. Tools like Qualaroo feedback software help you collect customer feedback to understand the ground reality and what needs to be improved to offer the best customer experience.
SaaS businesses have customers of all sizes, from start-ups to large businesses. So, conducting pop-up surveys ensures that you can access all of your customers’ opinions without interrupting their experience and cater to all of their needs.
Features:
Access to pre-designed, customizable survey templates
Different survey types like NPS, CES, and CSAT with advanced targeting, branching, and skip logic
Dashboard equipped with advanced reporting
Third-party integrations like HubSpot, Zapier, and many more
ContactOut is a tool for finding the email addresses and phone numbers of your leads. It mainly features an email finder Chrome extension that reveals your leads’ contact information as you visit their LinkedIn profiles or company websites. It offers triple-verified contact data, ensuring that you send your cold emails to the right people and through the right channels.
With Unbounce, it’s easy to become a web designer or developer as the software has many built-in features allowing you to customize landing pages, as well as create them quickly.
The advantage of the platform lies in the fact that you can test it. You don’t need any special skills for this. Go to Unbounce, register, choose a template, and edit it. In addition, it is possible to change elements of the landing page, test it after customization, there is a prospect to integrate with other software, and more.
Ryviu is a customer product review platform that makes generating social proof for your store simple and quick. It aids in the conversion and sale of your product. There are both free and paid memberships available.
Ryviu currently supports the 3 most popular eCommerce marketplace including Shopify, WooCommerce, and Prestashop.
This tool is very useful for online shops, especially the dropshipping stores, because it helps sellers import customers’ reviews directly from the marketplace like Amazon, and Aliexpress to their store with some clicks.
Key features:
Export reviews from AliExpress & Amazon
Export and import reviews ‘from apps to apps’
SEO-friendly review scores
Multiple styles & custom style
Reply to customer reviews
Show useful rating
Have Social Authentication & Email verify feature
Show Feature Reviews
Boost Sales Popup feature
Reviews email request
5. Hubspot
The developers of such software first created it for marketing and sales for medium and small enterprises. However, Hubspot is actually used by international corporations these days.
The list of functions of this tool is quite large — maintaining a contact database, organizing and making deals, etc. In addition, Hubspot is used to communicate with clients, schedule appointments, and make calls.
In addition to the user-friendly interface and multifunctionality, the program has another advantage — it is free and has no restrictions on users. This means that the system is versatile and beneficial not only for SaaS companies.
6. Aritic PinPoint
Aritic PinPoint is a full-stack marketing automation software platform for marketing operations teams or SMEs. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.
It has landing page builder, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation, marketing campaign builder, a/b testing, website tracking features with marketing file and library management.
PinPoint integrates with Salesforce, SugarCRM, Zoho CRM and Social platforms like Facebook, Twitter, LinkedIn, Google Plus, Foursquare, Instagram.
7. Intercom
It is a multi-level system designed precisely to communicate with customers. So, what can it do? Talk with customers in chat, real-time communication, data collection, message automation, segmentation, time performance monitoring.
The ability to integrate with social media allows businesses to send messages from a single location. It is also convenient to control the team, and you can define specific restrictions for certain individuals.
8. Segment
The service helps collect information about users and process large volumes of data. It integrates with various applications, allowing it to capture metrics from different devices. As a result, the Segment administrator receives an array of data for analysis and reporting.
The capabilities of the tool: it tracks the audience’s behavior, gives recommendations on how to improve the product for the customer, and there is data loss prevention.
The only drawback of the service is that it takes time to set up the tools. However, even this disadvantage is offset by its excellent technical support, which is ready to help at any moment to use the platform correctly.
9. Weje
Weje is a great team collaboration, workflow management and personal productivity tool. Everyone can upload any docs and create different workspaces for each topic that could be shared with team members. The service provides different diagrams, arrows, doodles and ready templates on its free virtual whiteboards.
Sharing and admin features;
Board publications — publish into a website;
Drawing, Kanban, Flowchart and others;
Unlimited free boards and different format files can be uploaded;
This is the best program that helps manage the project and coordinate the team effectively. As employees now spend 50% more time in collaborative work, this type of project management system is particularly important. Besides, the service allows you to track each employee’s performance and exchange documentation.
Features: workspace branding, chat, structured project, email checking, notification system, smart search, access management, integrations with other services.
A big plus of Asana is the user-friendly interface and navigation, as well as the excellent technical support.
11. ScreenRec
Speaking of team collaboration and task management, ScreenRec is a great little tool that will help you with both.
As the title suggests, it’s a screen recorder and a screenshot tool. But it’s also an instant messaging tool/productivity app. Instead of writing lengthy emails, you can simply open ScreenRec and record your desktop, microphone and webcam. You will get a shareable link instantly and you can paste that in an email, online chat, and so on.
Created by their own development team for in-house communication, ScreenRec quickly became a popular tool used by web developers, IT specialists, designers, marketers and business owners. You can use it whenever it’s better to show your desktop and/or face and explain. For example:
Report bugs
Create quick tutorials for customers and colleagues
Explain tasks that you’re assigning
Review designs
Give your feedback on website content
ScreenRec is free to download and offers 2Gb free cloud-based storage where you can easily organise and search your recordings and screenshots.
12. YesWare
This tool can replace complex software that would allow your sales department to increase the number of effective emails. Together with YesWare, businesses will get the tools for searching and keeping in touch with a large number of customers and will be able to automate a process such as email.
What’s more, this software will reduce the time employees spend on writing personalized emails and will make notifications more valuable for customers.
Features:
The creation of first-class emails;
Open tracking;
Testing;
Integration with emails.
13. PDFLiner
PDFLiner is the all-in-one cloud-based online platform for working with PDF documents. Using this platform you can easily edit, electronically sign, fill in, add custom branding and content, and modify your PDF documents any way you want.
When visiting the website, you will face a user-friendly interface helping you find the tools you need to work on your PDF. Similarly, you can directly access the PDF converter without using all the features to do it manually.
Features:
Editing and filling in PDF documents
Making documents fillable
Signing electronically
Adding a watermark, and so on.
14. Snov.io CRM
This is a new free sales CRM with a user-friendly interface even beginners will understand.
As the competent time management of employees directly affects the company’s success, it will help you save quite a lot of time and grow your SaaS business. As a result, all your sales processes will be performed on one platform, and you will successfully move your deals down the sales funnel.
On this platform, it will be effortless for salespeople and marketers to manage their contact base, communicate with leads, and quickly convert them into loyal customers. Meanwhile, their managers will monitor their ups and downs to create a stronger sales strategy and make useful adjustments to the work.
They can also create pipelines that display their strategy and use tags to focus only on important deals.
In addition to CRM, there are several tools for finding leads, verification, or sending triggered mailings. Snov.io already has everything you need! You can read a detailed review of this software on Pearl Lemon Leads where they go into detail about Snov.io and its pros/cons.
15. PandaDoc
With this solution, it is easy to create documents and sign them using the built-in editor, automate document management, and more.
The functions of the service allow you to create a document from scratch or through a template. The following types of forms are available: invoices, contracts, receipts, marketing documents.
Features: ready-made document templates, document analytics, integration with CRM, collaboration, access management, document tracking, auditing, real-time commenting, electronic signatures, and more.
16. Zapier
Do you want to connect different web applications and automate your workflow? This is no problem if a business uses the Zapier integration platform. In addition, companies don’t need programmers, and everything functions very easily thanks to special templates. For instance, there is a new email in the newsletter, and it needs to be entered into Google contacts. With Zapier, it’s pretty easy to set that up.
Features:
Integration with services (about 300 options available);
WiseStamp is a signature management software with the ability to transform your company’s email communication into a low-cost high-return growth channel. This tool gives you central control over your company email signatures company-wide. From the tool dashboard, you can manage the signature design and instantly deploy your signature to all staff emails.
The WiseStamp Signature Manager provides seamless scalability so your account can grow in congruence with the number of employees you onboard. It has automated email signature campaign capabilities that make your emails a low-cost lead generation channel, and It lets you add your brand logo and other branding materials in every employee email, and turns them into a branding engine with no additional cost to your business.
Features:
Email signature design panel
Email signature marketing (ESM) campaign manager
Software integration with leading email and cloud providers (Google G Suite, and Microsoft Office 365)
User directory sync with your email provider
Automated invites for new users
Signature segmentation by department or job type
Editing permissions for department managers
Wide library of email signature features and addons
Freshservice is an internal IT helpdesk and service management platform that helps modern organizations simplify and automate their internal IT operations. One important weapon businesses can wield to increase ROI is initiating Service Management within their teams – across every function and not just the IT department. With an ITSM platform like Freshservice, you can gain the ability to put their employees first and earn loyalty from your workforce, customers, and other stakeholders. Freshservice enables your IT team members to collaborate with users and to act quickly in response to support requests, threats to service availability, and security.
Features:
Incident and Case Management for addressing IT questions remotely
A Knowledge Base for IT, Service and HR information
peopleHum is an end-to-end AI and automation-driven Hire to Retire HR software for Human Resources to drive business results. It’s cloud-based platform is an intuitive and affordable way for growing companies to track and manage essential employee information.
peopleHum aims to create seamless employee experiences that go beyond the HR silos and whether it’s hiring, onboarding, or performance, peopleHum helps in centralizing that data and automating transactional tasks in order for HR to keep pace.
Juro is a contract automation software that helps visionary legal counsel and the teams they enable to agree and manage contracts in one unified workspace. The browser-based platform enables users to process contracts end-to-end, with a flexible template editor and data model which can be set up in minutes to make contract creation, editing, approval, signing and management as seamless as possible. Juro and Juro alternatives like Pocketlaw are renowned for its ease of use, making it the ideal software for legal teams that want to encourage commercial teams to self-serve on contracts, rather than relying solely on the in-house legal function to manage them.
This tool is an AI-based online video maker that helps anyone get their messages across in an engaging and simple way with explainer videos. It’s an easy-to-use solution for animated video communication.
The user writes a script and the explainer engine builds the video in a few steps.
Users can export the video to YouTube, to easily share the link, or download it as an MP4 file.
It’s a great tool for explaining a complex topic, convincing your team, informing your audience or promoting a subject, and the storylines help you to get started in an instance.
Features:
Guided workflow
Storyline template
Best practice examples and practical advice
Automagic generation of storyboard that can easily be finetuned by the user
Video speed and a voice-over selection
Synchronization of user voice with the story (depending on plan)
22. Flatlogic
Flatlogic platform can be also called a web app generator, the platform’s name speaks for itself. Flatlogic helps to create and run business apps with any structure you want. Now you can make any type of project, e.g. social network or ecommerce store, or a blog, with one of the most popular technologies like ReactJs, React Native, Angular, Vue for the front end part, and NodejS or Laravel for the back end. Now you can also use PostgreSQL, or MySQL for the database of your application. Flaltogic also offers a wide range of designs inside, like Google Material or several custom design options to make your web app stand out from other web apps.
Features:
Synchronization with your GitHub account
Download the zipped archive and edit the source code
Free week trial to test all the functions to the fullest
23. Pics.io
Pics.io is a Digital Asset Management (DAM) tool that, as the name suggests, helps you manage your ever-growing library of digital assets (pictures, photos, videos, PDFs, etc.). To help on that front, Pics.io offers a wide range of options to not only organize your collections but also to integrate them directly into your team’s workflow. So, instead of asking your teammate where is the new batch of marketing photos (and if they’re ready to use at all), the necessary information can be searched, shared, and accessed in a few simple clicks. DAM solves all organizational logic so that you can focus on creativity and productivity. And as far as DAM tools go, Pics.io offers one of the best price-to-value ratios on the market.
Features:
Keyword and metadata search to categorize and find assets with ease
Integration with Email and Slack to receive immediate updates on your collection
Sharing assets with teammates and third parties in a few simple clicks
Free 7-day trial with full access to Pics.io’s functionality
Elegant version control: access all revisions from a single thumbnail, compare revisions to each other, and revert to the old versions whenever necessary.
24. Zonka Feedback
In building a customer-centric business, it’s crucial to consider customer feedback. And what better way to do that than using a powerful feedback management software like Zonka Feedback? It is one of the most reliable saas feedback tools for growing businesses which enables effortless collection of feedback using multi-channel surveys and easy response tracking. Using the platform, you can easily capture customer feedback at multiple touchpoints throughout their user journey using the website, email, SMS, in-app, and product surveys.
With Zonka Feedback, you can measure crucial CX metrics, including NPS, CSAT, and CES. Moreover, you can collect quick and in-the-moment feedback using its free customer feedback app with real-time insights and in-depth reports
Key Features
Collect feedback through website, email, SMS, QR code, mobile app, mobile, tablet, and kiosk
Website survey free of cost – up to 3 free surveys
Real-time alerts, notifications, and response actions
Unified response inbox
Employee performance tracking
Seamless integration with your favorite tools including HubSpot, Intercom, HelpScout, and Pipedrive. etc.
Bonus
As promised, here’s a bonus! Actually, there are much more tools that a SaaS business could use. We have presented the most popular options above. Nevertheless, the following services are also worth your attention:
MarketingPlatform. A user-friendly and advanced email/SMS marketing automation solution with an omnichannel customer data platform.
Albato. This program matches many integrations, allowing organizations to automate many work processes;
SalesIntel. Sales intelligence platform to get accurate B2B company and contact data
InEvent. As a global event management platform, made for event professionals and A/V specialists, the product delivers outstanding experiences for enterprise companies, empowering them with a white-label solution to create virtual and hybrid conferences, trainings and webinars.
EngageBay. The software is for marketing, sales, and service. With such a tool, the quality of customer service will be top-notch;
G2.com offers advice on employee’s performance appraisals, or employee performance reviews.
JotForm PDF Editor. A program allows you to create professional documents and convert data. It has everything to work with: 600 templates, integrations, protections, and even more;
GoToMeeting. A great tool for online conferences. It allows you to easily schedule meetings, etc. You can also use Ex Ordo as an alternative conference management system for scientific, medical, and scholarly conferences.
SVGator. An online vector animation tool that’s great for keeping your visitors engaged by creating logo animation, icon animations or landing page animations.
Free Business Name Generator is an AI tool that can help you create creative, catchy, and memorable name ideas for your business.
Toggl, Zoho social, hosted eCommerce platforms (Wix vs Shopify), Xero, Microsoft SharePoint Online, M-Files, Userlane, and many other solutions fit perfectly into the work of SaaS companies and make it not only convenient for employees but also effective.
We hope that you have enjoyed our article and have found what you’ve been looking for!
Top 18+ Essential Tools You Need To Grow a Successful SaaS Business was last modified: July 5th, 2024 by Edward Bishop
If you’re a business owner who’s looking for proven and efficient ways to improve your customer interactions, you might need to refine your customer communication management efforts (CCM). Back in the day, CCM used to mean dealing with print materials, phone calls, and not much else. However, a lot has changed regarding communication technology, and CCM has changed with it.
Today communication is a vital component of customer experience, so you can’t skip over it and hope for the best. Instead, you need to consider multiple elements, which may or may not include finding a reliable VoIP phone service provider, maintaining regulatory compliance, clearly defining the roles and responsibilities within the Center of Expertise (COE), and many more.
The key to a better customer experience is through effective customer communication management. Besides improving the customer experience, it can also increase your company’s overall efficiency, reduce risks, and even allow more automation.
Read the article below to learn more about all the benefits incorporating CCM can bring to your business and how to set up a successful CCM system!
Types of Customer Communication
Business owners need to understand there are two aspects of customer communication:
Internal communication management ensures that your employees are aligned and up-to-date with all the latest happenings, including changes in your products and services. Doing this helps you ensure that your staff can provide consistent experiences for your customers.
On the other hand, external communication management ensures that you stay up-to-date about your customers’ needs and expectations. It helps you deliver relevant and timely customer experiences.
With these two aspects in mind, it is clear that customer communication management should be a vital component of every customer experience management strategy. Each aspect requires a different level of focus and attention to detail, so an effective CCM system is the best way to tackle them.
How To Set Up a Customer Communication Management System
Step 1: Design Your CCM Strategy
Before creating an effective CCM system, you must first develop your strategy. This step involves asking yourself the following questions:
What is the purpose of my customer communication?
What is the purpose of customer communication within my company?
What types of customers do I have?
What is the priority order for my customers?
How many customers do I have?
How much time can I devote to improving my CCM strategy?
What communication methods work best for me?
What channels do I use most often?
How can I improve my customer experience through efficient customer communication?
By answering these questions, you’ll better understand what makes sense for your business needs and what doesn’t. For example, some businesses might not have the resources to dedicate too much time to customer communication, while others might have more resources available.
Depending on your answers, you might need to adjust your customer communication efforts accordingly. Ultimately, you will be better equipped to create an effective strategy for managing your customer communication by answering these questions.
Step 2: Create Your Communication Plans and Processes
During this step, you will focus on creating the action plans for achieving your CCM strategy. You want to ensure everything you’ve planned out in Step 1 will get done, so you’ll begin by planning out:
A detailed process for how you’ll manage your customer communication.
The resources/tools/materials you will need to manage your customer communication effectively.
You’ll also want to plan out how you’ll manage:
Customer service processes,
Sales processes,
Marketing processes.
The key is to keep track of all your communication activities in one place so that you can more easily identify and resolve issues. Doing this will make it easier for you to manage all aspects of your customer communication and achieve the results you’re looking for.
To do this, it helps if you keep a detailed record of everything — from calls and emails to social media interactions. Make a note of what was said or done during each interaction so that you can easily see patterns in your interactions or trends in your customers’ behaviors.
Overall, doing this will help you better understand how your customers perceive your company and decide how best to improve their experiences with your company.
Step 3: Implement Your Communication Plans & Tools
This is where the rubber meets the road. You’ve created a plan (Step 2), and now it’s time to put it into action. You’ll need to determine which tools or platforms are best for managing your customer communication efforts (i.e., email campaigns, social media, telephone calls, etc.). Then, you’ll need to purchase or create each tool or platform that you need.
After that, you’ll need to train staff on how they should properly use each tool or platform and explain to them any new processes they may need to follow while using these tools. Once they’ve been trained, they’ll need time to practice and become comfortable with the new processes before they are comfortable implementing them on autopilot.
Finally, after all is done, you’ll need to observe how these tools and platforms work for your company. Are they helping you achieve the results you’re looking for? If not, it’s back to the drawing board!
Final Word
Customer communication management needs to be an essential aspect of your overall customer experience management strategy. If it is not, you risk missing out on many potential opportunities.
By designing the right strategy and using the right tools, you can see a measurable improvement in your company’s customer interactions. It allows you to build a stable customer base and increase customer loyalty.
There is a lot of information to take in. Still, if you take it one step at a time, you’ll be able to create an effective customer communication management strategy that will allow you to improve your customer experience. Your customers will thank you for it!
How To Create a Customer Communication Management System was last modified: January 18th, 2022 by Jennifer Clare
Whether you offer a product or service, it’s essential to provide the clients with fast solutions to their problems. A well-working Service Desk is essential to clients’ satisfaction. How to make it work even better? We’ve prepared some ideas worth considering.
Attracting new customers is hard, but making them stay – even more challenging. There is no secret formula for successful customer retention – it depends on the industry, the specifics of the product and service, competition, and a target group. However, regardless of these factors, one aspect is crucial. It’s the customer service. If it works smoothly, there is much more chance that the client will stay with you for longer.
Problems happen – what matters the most is how you solve them! Customers can forgive a lot once the technical support is meeting their requirements. Thus, a well-functioning Service Desk is a must. Service Desk is a broader term than Help Desk, which solves the most common issues that occur on a daily basis. Its purpose is to solve more complex problems and use the solutions to improve the service or product in the future.
How you make your Service Desk work more smoothly to improve customer satisfaction and make the desk processes more efficient?
1. Automate Tasks
Service desk agents solve complex problems that require deep analysis and creative or abstract thinking. In such a case, technology – at least for now – cannot replace human skills. However, some issues are simple enough can be addressed within a few seconds. You can delegate those to the automation tools. We recommend choosing a service desk solution that enables sorting the inquiries automatically. It’s the best way to optimize the workflow and boost the asset management.
2. Use Automated Ticketing
When it comes to automation, this particular technology really makes a difference. A help desk software powered by machine learning with a function of resolution automated ticketing management allows your agents to focus on more complex tasks without entirely taking over the control. It helps them find the most relevant and explanatory responses.
3. Use Chatbots (but Wisely)
Chatbots are a great solution if only they are a supporting tool. Letting them take over the customer service may make you lose customers. Many are not the biggest fans of chatbots, even though it’s such a common solution. Avoid the strategy of delegating as many tasks as possible to chatbots and making it harder for the clients to access real-life customer agents. Also, create a complex knowledge base so that the customer can find the answers to the frequent questions without contacting the service desks.
4. Try Video Automation
Personalized videos are a relatively new thing, but it’s probable that soon they’ll become a standard. Even though they’re used mainly in marketing, you can use them for help desk purposes, too. Such a solution is particularly helpful with solving software-related issues. You can adjust its content to customers’ issues, delivering a solution in a visual way. For many clients, it will be an asset. Best help desk software products on the markets enable integration with personalized content platforms.
4 Tips for Optimizing Your Service Desk was last modified: January 18th, 2022 by Lincoln Houseman
“On-premise” CRM is a self-hosted and in-house CRM option, the opposite of storing data on the cloud. On-premise allows you to have complete and total control over your data and is often much more affordable than a cloud subscription. With its own CRM, you have complete control and visibility over your own database, allowing it to be fully customizable and user-specific.
On-premise CRM is more desirable for users because of its high level of data protection. The in-house setup allows for more privacy and less opportunity for security hacks. When you are able to “own” your own on-premise software you have the advantage of having it on a psychical device rather than a corporate-owned cloud you are granted access to through subscription. Whether you are looking for a CRM for call center or your small business, this article will show you our top picks.
Here Are the Top 5 On-Premise CRM Solutions:
1. Act!
Because of its contact management features, Act! contact management software is ideal for individuals and small businesses, and it has nearly always remained in the top ten CRMs on the market. The latest version adds additional features such as the ability to develop, send, and track tailored email marketing campaigns, as well as synchronization with a wide range of third-party apps.
Act! price range starts at $37.50 a month and goes up to $399 monthly depending on your database size.
2. DejaOffice
DejaOffice is a note-taking app that installs on your computer and syncs with your phone, making it simple to take notes, schedule follow-ups, and assign tasks. Use it to create a shared database that everyone in your office may access. DejaOffice PC CRM is a contact manager that runs on a PC. It is faster and more secure than web-based products. You can effortlessly keep track of all calls, meetings, tasks, emails, and texts with your customers, vendors, and associates using DejaOffice.
DejaOffice offers the most affordable price range, starting at only $49.95 for a one-time perpetual license.
3. GoldMine
Although it is more expensive, Goldmine also offers the option of a one-time license purchase. GoldMine provides quick and easy access to key data across all of your platforms. You can manage for success with fully customizable charts, colors, and datasets.
Pricing is $1992 for 3 shared users and $3195 to have up to 5 shared users.
4. Bitrix24
Bitrix24 has a number of features that might help firms with marketing and client management. Bitrix24 CRM software makes communication and organization for businesses simple. Because of these benefits, more than 10 million organizations have chosen Bitrix24 as their CRM provider.
Bitrix24 basic plan is $39 a month for 5 users and up to 24G of data.
5. InfoFlo
With InfoFLo you can instantly access your to-do list and contacts with a simple search of the name or organization. You may access your InfoFlo data from anywhere with our iPhone and Android mobile apps. InfoFlo has a variety of add-on options, including invoicing and email analytics.
Infoflo offers on-premise CRM for a one-time price of $99 with the option to add on additional features for $79 each.
Final Thoughts
When you keep data in-house, you and your team will have a better understanding and access to the data you need. On-premise CRM is more cost-effective and there will be no dealing with remote tech support.
There are many options available for varying database and user sizes when it comes to on-premise CRM. Depending on your price range, business model, and if you’re looking for a subscription or one-time license purchase, on-premise CRM is the best option for anyone wanting their data in-house rather than on a cloud server. PC CRM is a safe and reliable option for you and your database.
Top 5 On-Premise CRM Solutions was last modified: January 9th, 2023 by Mary Lyons
Some entrepreneurs do succeed but most do end up failing. Those who succeed do so because of much more than just luck, as so many believe. Also, they do not simply hire a random specialist to help them. There is a lot of work that is done behind the scenes. If you are interested in increasing the possibility of success for the business you want to launch, remember that what is presented in the following paragraphs is always needed.
A Genuine Need
A business has to solve some sort of pain point or meet a need for people. You have to identify these by doing research. Without thorough research, it is impossible to know for sure that what you aim to offer will actually be needed.
Successful entrepreneurs tend to be familiar with services, problems, and products. Alternatively, they did work in an industry and fully understand what is needed. The goal is usually to discover some sort of need. But, you have to also verify it after you discover it.
Countless aspiring entrepreneurs simply fall in love with some sort of idea. Then, they figure out that nobody really wants it or needs it but this happens way too late.
Resources
When asked what they need to launch a business, most people say they need money. This is actually only a small part of what is needed. Successful entrepreneur utilizes several resources when they start. They will work from home, they will look for advisors, software, mentors, buy used equipment, partners, trade, and barter. They do not look for cheap SEO companies and always try to get a large number of resources to increase the possibility that the business will succeed.
Credible Experience
This is something few people talk about when it comes to opening a business. But, when you know services, problems, and products in the industry you want to operate in, it will become much easier to avoid pitfalls. Also, those who you will talk to will be much more interested in working with you because of your credibility.
Remember that credibility and experience are always very important for customers, investors, suppliers, strategic partners, and team members. When you lack experience and skills, it will be close to impossible to build a very successful business. Sure, some will tell you that it is possible to hire someone to help. But, even when you do, you should be aware of as much as possible in the industry you want to operate in.
A Solid Business Model
The business model will be vital for making money. It has to include sources of revenue, costs of goods, gross margins, pricing, profit margins, operating costs, and so much more. Basically, you need all elements associated with the income statement and you have to be aware of how you are going to make your business successful.
While creating a very good business model is not at all simple, what you should always remember is that you need multiple revenue sources, a good gross margin, around 10% or 20% profit margin, and competitive prices. If your numbers are not attractive, it is very hard to survive.
A Business Needs These Things To Succeed was last modified: January 12th, 2022 by Boris Dzhingarov
