6 Business Benefits of Using IoT Applications

The cycle of innovation that started from a mere wheel has reached its peak right now as we see advancement in nearly every field. Technology has made such a huge impact in today’s world that it has become entirely impossible to live without it. One of the major gifts of technology is the internet of things (IoT), which is everywhere today. 

Simply, put IoT is a network of objects that works through the internet. There are some applications on this network that prove to be more useful than others, which is exactly what we are going to discuss today. If you are running a business, you need to manage every aspect in the best way, which is what IoT lets you do. In this article, I am going to highlight six business benefits of using IoT applications so that you can improve your business operations. 

Supply Chain Management and Inventory Tracking

The very first and one of the biggest reasons why businesses need to employ the use of IoT applications is to optimize their supply chain. If you belong to the manufacturing or production business, you might already be facing a lot of challenges in regards to your inventory and supply chain. With the help of IoT sensors, you can easily track your product as they are shipped across the world so that you can notify your customers in real-time. 

Safer Workspace

IoT sensors aren’t only great for keeping an eye on your products, but they also work very well when it comes to creating a safer workplace for your employees. IoT sensors can be installed in your machines to watch if it is operating correctly or not. These sensors can reduce workplace accidents and make sure that your employees get an early warning sign in case something goes wrong. Moreover, you can also use different IoT features to prevent any data breaches in your workplace. You can make sure that your company secrets don’t get into the wrong hand so that you can continue doing your business without any worries. 

New Business Opportunities 

IoT enables you to extract data, which in itself is one of the greatest assets a business can mine these days. In a world that is full of information, the ability to collect data and analyze it gives you a much-needed edge and helps you oversee any mistakes that you are making. You can easily get in contact with a proper agency to help you build an IoT dashboard through which you can monitor everything. You can then use it to sample all the data, bread down your services, and use it to create new opportunities and revenue streams to grow your business.

Tune Services and Products

It doesn’t matter which industry you belong to, the services you are offering, and the products you make are your biggest assets. If you want to grow your business, you have to invest in these two things, which is exactly what you can do through IoT applications. Today’s market has become so competitive that customers demand a lot for business. For example, if you belong to the electronics business, you have to bring innovation to your products. A simple implementation of IoT in the electronic business is a light sensor build that automatically turns on when someone enters the use. You can use a similar concept to tune most of your products and provide your customers with something unique. 

Enhanced Customer Dialog 

Making good products and launching efficient services is one thing, but if your customers don’t know about what you are offering them, you will never be able to reach your sales target. Due to this exact reason, customer dialog is one of the most important aspects of running a business so that your customers know exactly what you have in store for them. You can use IoT applications to improve the level of dialog and interaction with your customers by enhancing your marketing efforts. You can use important data to see what IOT applications your customers want and then work on that aspect of your business to make them happier. 

Better Predictions 

Last but not least, one of the hardest parts of running a business is to identify and act in accordance with market trends. If you keep on following decade-old practices, your competitors are eventually going to take you over, which is why you must make accurate predictions about the future. You can easily use the data insights gathered from IoT applications to predict opportunities even before they arise. By analyzing the collected data, you can build on historical trends and repetitiveness in the market to put you ahead of your competitor. It can add a lot of value to your business, and you can act on the changing market scenarios faster than anybody else, which is going to earn you more customers. 

How are Small Businesses affected by Hafnium Microsoft Exchange Breach?

The cyberattack on Microsoft Exchange email servers has impacted thousands of small businesses, government organizations, enterprises, educational institutions, etc. This led Microsoft to scramble quickly to patch those vulnerabilities that hackers have exploited. As of now, Microsoft was able to patch all the zero-day flaws that caused the Hafnium Exchange breach, but it is beyond the capabilities of small businesses to secure their compromised systems. In this blog, we will shed light on the Microsoft Exchange breach and then related it to the challenges that small businesses have to face for the next few months.

Hafnium Microsoft Exchange Breach

Analysts from Volexity first detected the exploitation of zero-day vulnerabilities of Microsoft Exchange in March 2021. Those vulnerabilities helped hacking group so-called Hafnium, a Chinese state-sponsored group, to get access to email accounts associated with Microsoft Exchange without requiring any authentication credentials. As per Microsoft, the attacks were conducted in three steps, as follow:

  1. Hackers started with getting access to the Microsoft Exchange server by either account credentials they had stolen or utilizing the vulnerabilities to present themselves as a person who has the right to access.
  2. By developing a web shell, the hackers then remotely controlled the breached server and all additional backdoors to set up more access points.
  3. Using remote access, the hackers then stole the sensitive data from the corporation server, mostly email addresses and passwords, because they are stored unencrypted by Microsoft Exchange.

Hafnium’s main objective was to extract sensitive data from thousands of Exchange associated corporations, such as educational institutes, law firms, non-governmental organizations, defense contractors, and other small and medium businesses.

Microsoft Response

In response to the hacks, Microsoft released multiple security patches for Exchange Server to overcome the zero-day vulnerabilities. Microsoft also urged all Exchange users working with Exchange 2010, 2013, 2016, and 2019 versions to patch the servers on priority. Despite the patch release, Censys a cybersecurity company, says that above 50% of those versions of Exchange Servers left unpatched and vulnerable to potential threats. Besides that, many other hackers have also come up to use this loophole and make an impact.

Exchange Breach Impacts

As of now, around 30,000 U.S. organizations are hit by the breach. Mostly the victims were U.S. organizations, but Germany, UK, Netherlands, and few others were also the target. Although all kinds of organizations, whether large enterprises or small businesses, are the victims, the larger enterprises are still in a better place to investigate their systems and remove all malware, web shells, and other vulnerabilities in minimal time. Because patching the vulnerabilities is just one stage for recovery, but clearing all the after-effects of hacking is another crucial stage. This second stage is quite challenging for small businesses to meet due to the lack of resources and expertise.

Effects on Small Businesses

Thousands of small businesses have also been the victim of the Hafnium Exchange breach, and most of those businesses by now have installed the security patches from Microsoft. But when it comes to investigating the system to avoid further infections, such as ransomware or destructive malware, small businesses clearly lag there. Mostly, small businesses outsource their technical support to IT providers, but such IT providers are just experienced in setting and managing IT systems. For addressing cyber-attacks, such providers cannot be trusted.

Restricted budgets and no serious plans of cybersecurity are making small businesses’ systems further vulnerable to threats for many months to come. And since many other hacking groups are also taking advantage of the situation, it is the worst situation for small businesses. As per ESET, at minimum ten other hacking groups are using the same server flaws to breach through organizations systems.

IT Department Tasks

For small businesses, removing initial web shells is easy with their IT administration’s help and following the Microsoft guidelines, but doing the next investigation demands dedicated skills. The world is already seeing high demand for cybersecurity experts, and the present cybersecurity experts also present a significant skills gap. Therefore, it is also quite difficult for small businesses to find highly trained experts and willing to be part of such an organization when they can easily score a high position in big enterprises.

There is also a possibility that small businesses don’t even know that they are hit, and in case they know about it, they still need proper guidance to know how to proceed next. Seeing the gap of expertise from small businesses and the potential of Exchange Server hack, Microsoft has provided detailed guidance for helping IT staff what to do. CISA has also provided a tool and advice to look for server logs to get evidence of a compromise. So, small businesses have multiple approaches and resources they can utilize in order to get out of the victim-zone in minimal time. But all such measures do not guarantee complete system recovery and protection, owing to the fact that other hacking groups have also used their own approaches to exploit Microsoft Exchange vulnerabilities.

Patch Problems

Many sites that are not hit with the Hafnium intrusion have been put offline for another problem. The process of applying Microsoft Exchange Server patches often leads to network disruption. To apply the Hafnium patch requires an Exchange Site must update all prior patches. This process of updating has been a disaster for many sites, as their systems are taken offline and do not recover. No one is able to contact Microsoft for a fix.

Conclusion

Hafnium Microsoft Exchange breach is one of 2021 biggest attacks seen by now. It is far more invasive than the recent SolarWinds Breach, which affected mostly Government organizations. and the worst part is the after-effects of these breaches. Suppose 30,000 U.S. organizations are hit by this hack, then despite the Microsoft patches. In that case, there will be many organizations that are going to be exploited by Hafnium and other hacking groups due to hidden backdoors, etc. Compared to all such organizations, small businesses are the most vulnerable ones. Therefore, it is a need of time that Microsoft and other cybersecurity firms play a helping hand in making those victim businesses get rid of possible malware by facilitating in thorough investigations. Besides that, opting for cloud servers and migrating workloads to the cloud can also facilitate small businesses to avoid getting a victim of such breaches in the future.

How to Set Up a Business Abroad

There are many reasons why you might want to set up a business abroad. You may have a fantastic idea or business that you want to introduce to the rest of the world. You may decide that locating part or all of your operations abroad is more cost effective for you. It may be that you have plans to emigrate at a later date and want to set up a successful business first with a view to moving once you have established your income abroad. Whatever the reason, here are some things to consider first.

Research the Area

Researching the local area is important. An idea might work incredibly well in the USA, but it may not work abroad at all. You will need to consider the local customs, traditions, workforce, and the best way of marketing your product locally. Spend some time in the country and get to know it well. Learn the language if you can’t already speak it. This will help you to overcome communication barriers. Enlist the help of local people to set up and run your business and listen to the advice they give you about the region. After all, they know it better than you do.

Politics

Check the political stability of the country you want to set up your business in. It has been known for businesses to lose money following a coup as the new government can reappropriate their funds. Make sure that this doesn’t happen to you by watching the news to make sure the country of your choice has good political stability.

Legal Issues

The law is different in every country. Make sure you research everything, from employment law, to buying or renting workspace, and business law. Seek the advice of an independent lawyer who speaks English and has a fantastic knowledge of everything relating to business law. Makes sure they are in the area in which you are setting up the business, and they will help ensure you stay on the right side of the local law.

Financing

Whether you are trying to raise money to finance your venture or simply need to pay for the day to day running of your business, the financial side is crucial to the success of your scheme. Make sure that you have set this up before you sign any legal paperwork, or you could find yourself in trouble. You might want to consider using the Ria Money Transfer App to have money sent overseas and make sure that your running expenses are covered and always paid on time.

Taxation Laws

Tax laws can change depending on the country you are receiving income from. It may be that it is necessary for you to submit tax returns for the USA and the country where your business is located. Make sure you know what you are supposed to do and by which date, as failure to do so could result in hefty fines or the closure of your business.

Follow these guidelines to make sure that setting up your empire abroad is a smooth process and continues to work well in the longer term too.

Creative Solutions That Will Help Fleet Managers Do Their Duties Better

If you own or work in a medium enterprise business or a company similar to many around the world, there’s a big chance you have a fleet of vehicles. These could include the personal cars used by employees, staff transportation vehicles, or vehicles used to transport goods. It could also include vehicles used in the delivery of services. Whichever the case, these vehicles need someone to operate them and take care of them. They will need fuel, regular maintenance, and mileage accounting to avoid losses. These are just some of the reasons fleet managers are employed in the first place.

If you are a fleet manager or intend to become one, here are some creative solutions that can help you do your duties better.

1. Integrate Technology into Your Job 

We are in the 21st century, where one way to become better at anything you do is by integrating technology into it. Well, this is even more essential when it comes to business, with every industry having relevant technology that can be utilized to improve operational efficiency and profitability.

Now, it so appears that fleet managers need to incorporate technology even more, especially in industries involving shipping and receiving goods. Fleet management involves several things, which include tracking the movement of the vehicles in your fleet, ensuring the vehicles undergo maintenance, as well as ensuring they are compliant with all legal requirements. These are things that need you to integrate technology into your job for effective performance. Thanks to technology, asset tracking has revolutionized fleet management and made it easier for managers. This is achieved through technologies like GPS tracking, which allows you to monitor the whereabouts of all units in your fleet in real-time. Among other things, fleet management software can also help you monitor the following:

  • Where a vehicle is headed
  • Fuel consumption
  • When the next maintenance for a particular vehicle is due
  • How a particular diver is performing
  • Vehicle costs related to fuel and maintenance
  • Vehicle performance
  • Route efficiency
  • Enforce driver accountability based on location and route  

2. Use Appropriate Management Tools 

A fleet manager has several tasks in their job description that have to be performed simultaneously. They include management of the vehicles, HR management, development and management of the mobility plan, and parking lot management. Simultaneous management of these tasks requires you to integrate more than one tool, so you are sure to do all of them in time and perfectly. Make sure that the tools you utilize have a defined working scope. That way, you will know how they are helping you with the tasks, making it easy to determine if they are effective. Use tools that evolve with the evolving needs.

3. Stay Informed About Innovative Solutions 

In the past few years, you probably have noticed that the globe has been doing several updates on motors, so they are more eco-friendly. This is a move to curb the effect that old motor models had on the environment. Every year, there is something new that comes up to solve challenges that have been faced previously. As a fleet manager, it is important to stay informed on new solutions, such as fleet safety solutions like CameraMatics, so you can integrate them into your job and let your business enjoy the benefits.For example, most companies have integrated car-pooling, parking management, and soft mobility to ensure sustainable development. If you do not keep yourself informed, such information will not be known to your business.

4. Build on Your Communication Skills 

Fleet management bounces between logistics, HR, and operations. The smooth of these three factors depends largely on how effectively you can communicate to the people under your management. It is not uncommon to offer the company’s parking lots and vehicles to the employees as part of their benefits. However, these benefits should never at any time be the reason anything in the company that needs to be mobile isn’t. You as the fleet manager need to communicate efficiently to other employees on how their benefits are going to be given to them without injuring the company’s operations. If you foresee a problem in your job, communicate it to your superiors so you have it addressed before it becomes a real issue.

5. Keep Track of the Taxes 

There are several taxing points that you need to keep track of for effective fleet management. When it comes to taxes, you can only minimize the costs of business by paying up early or making sure your superiors know what to expect before the due date. Just for a recap, there are several taxing points in fleet management. Some of these include CO2 emissions, parking lot taxes, and state taxes. They will vary from state to state or region to region. When you know the taxation rates, you can create a plan that makes sure you pay as little as possible while ensuring compliance. This also helps keep lawsuits against your company at bay.

Are some of your employees stealing work hours or engaging in non-company activities/jobs? Are the fuel costs and maintenance fees skyrocketing lately? Have you experienced an increase in late delivery complaints from customers? Well, you could put an end to all these and more using tips from this article. 

Fleet management is an aspect that any company will want to make sure is well handled. It plays quite a crucial role in the eventual success of the company. As a fleet manager, the above are just a few tips you could borrow to ensure excellence in delivering your mandate. 

How Jungle Scout Can Make Your Amazon Shopping Easier

Jungle Scout is an Amazon research tool that is designed to help businesses reach success in an easy and efficient way when selling or buying products. Small businesses, in particular, can benefit from this tool to find suitable equipment and supplies with a huge bang for their buck. In other words, Jungle Scout helps entrepreneurs get their businesses up and running. On that note, here’s exactly how Jungle Scout can make your Amazon shopping easier. 

Helps You Research Keywords

No business or startup can survive without the essentials. Having products on hand that helps you get organized and get to work with ease will allow you to progress. For instance, the latest office equipment can prevent a lot of hindrances; however, searching through the many products Amazon offers can be overwhelming. With Jungle Scout, you’ll be able to research keywords that are relevant to your needs, saving you the hassle of having to do extensive research about a product’s quality yourself. Shopping is much easier when you can immediately find what you specifically need for your office or small business. 

Allows You to Estimate Sales

Small businesses don’t have the resources that big enterprises have. For this reason, it can be quite overwhelming for small businesses to manually search products and create spreadsheets to analyze all the data. Moreover, most startups and entrepreneurs cannot afford to hire a big IT company to handle the analytics for them. That’s where Jungle Scout comes in. Since product research is crucial to your business’s success, you can’t overlook it. Therefore, Jungle Scout will help you estimate your sales which helps you evaluate your finances and marketing strategies better.

Allows You to Spy on Competitors

Another major part of a business’s success is being able to stay ahead of the competition. Small businesses don’t have the budget to put towards standing out and getting their brand out there. As such, use Jungle Scout to stay up to date on what is and isn’t working for competitors, and adjust your strategies accordingly. In other words, it makes competitive analysis much easier for aspiring entrepreneurs and small business owners alike. Amazon Agency will show you how to stand out among your competitors and effectively promote your listings.

Offers the Best Products to Grow Your Business

It’s one thing to make a list of all the products you need to shop for to grow your business; it’s another thing to ensure you’re actually getting quality products. Shopping on Amazon becomes much easier when you can turn to Jungle Scout to provide you with the best products that will benefit your business. 

The competition is growing exponentially in the e-commerce market, so staying on top of the latest trends and conducting regular market research is vital. Amazon has a lot to offer, and most small businesses just don’t have the resources to ensure that they don’t miss any valuable products or information. So, refer back to this guide the next time you are shopping on Amazon to grow your business. With Jungle Scout at your service, you have the perfect business partner you could ask for. 

10 High-Paying Software Development Career Paths

There are several forward-thinking, in-demand, and high-paying career paths in custom software development. Custom software programming is a lucrative and rewarding job field in today’s highly-technical, competitive market. In fact, it is often ranked as one of the top technology careers to pursue in the United States. With the demand for software developers currently so high, there is ample opportunity for your to work in a number of diverse sectors. If you are interested in following a career path in software development, there has never been a better time to get started. This way, you can access a comfortable work environment, unleash your creativity, and challenge yourself with a constant learning curve. To help you find your next calling, read on to learn about the top high-paying software development career paths.

Cloud Development

Cloud development is a fairly new area of custom software engineering, but rapidly growing with job opportunities. Essentially, cloud development involves planning, designing, and implementing structural architecture using cloud delivery models. Simply, it refers to the development and deployment of cloud-native applications. If you are interested in following career paths in cloud engineering, it is important that you are proficient in coding, database maintenance, and network management. Similarly, you may need to be well-versed in managing an integrated software environment, as well as cloud-based cybersecurity. Pursuing job opportunities in this area, you will be able to access diverse job opportunities with high-paying salaries. Of course, these careers often provide valuable workplace environment benefits, as well as flexibility. Certainly, cloud development is an excellent career path for high-tech software developers to follow.

Custom Software Development

Next, custom software development is one of the fastest-growing, highest-paying career paths in the current job marketplace. Principally, custom software programming involves the creation, design, and deployment of solutions configured specifically for a set of users, features, or alternative needs. Working in this innovative field, you will get the opportunity to work with a number of innovative resources, such as code servers. Using a C++ websocket server, you can accelerate build times, promote efficiency, and improve overall productivity across your pipeline. If you are interested in these job opportunities, you will need to have a working knowledge of data structures, operation systems, and coding algorithms. On the other hand, you will need specific soft skills such as organization, the ability to multitask, as well as strong communication. Indeed, custom software development is another high-paying career path to follow this year.

Full-Stack Development

In addition, full stack development is one of the most in-demand job categories by recent software employers. Full stack developers are capable of working with both front and back end application interfaces. This means that they can manage projects involving database configuration, front-end application construction, as well as user experience (UX) design management. If you are interested in these high-paying job opportunities, you will need to be skilled in web architecture, database storage, and interface design. Simultaneously, it is important to have mastered popular coding languages like HTML, C++, as well as CSS. Use one of these top apps to learn coding skills so you benefit from your career choice. After all, coding is one of the most important skills for the future. In addition, you may need to possess key soft skills such as resilience, creativity, and attention to detail. Surely, full stack development is an excellent career path to follow this year.

Software Integration

Of course, many tech enthusiasts have explored career paths as software integration engineer. As an integration specialist, you will be tasked with defining system specification, performing branch integration, and performing subset design analyses. At the same time, you may be commissioned with integrating software interfaces, developing change validation, and monitoring software performance. If you are interested in these professions, you must be seasoned in quality assurance (QA) inspection, vulnerability analysis, and software engineering principles. Additionally, it may be important to be skilled in deciphering technical data, self-management, as well as workload prioritization. Absolutely, software integration is a high-paying career to explore in the programming market.

Operating Systems Development

Then there are career opportunities in operating systems development. As a systems engineer, you will be responsible for writing documentation, drafting operating manuals, and identifying stakeholder client requirements. Then, you will be entrusted with building, code testing, and modifying these solutions to ensure they operate properly. To further inspect OS performance, you may be required to conduct routine tests and continuously monitor output. Working in this sector, you can access growing career demand, ultimate satisfaction, and a comfortable, fast-paced working environment. Simultaneously, these jobs offer you the opportunity to work abroad in countries like the United States, United Kingdom, and Germany. Indubitably, operating systems development is a great job opportunity to explore in software programming.

DevOps Software Development

Also, there are a plethora of job opportunities in DevOps software development. DevOps involves the strategic combination of development and IT operations departments meant to accelerate build times, bolster communication, and enhance agility. Working in this field, you will be responsible for configuring software solutions, implementing reusable components, and managing technical requirements. Additionally, you will be entrusted with developing user interface (UI) simulators, conducting script maintenance, and planning secure software updates. If you wish to pursue these opportunities, it is important to clearly understand software security, threat investigation, and source code inspection. Simultaneously, it will help to be proficient in change management and automated build technologies. Unquestionably, there are dozens of in-demand, high-paying job opportunities in DevOps programming.

Video Game Development

Further, many professionals have followed high-paying jobs in video game development. Broadly, video game developers manage the full process of programming a custom video game. Working in this field, you are typically responsible for planning game concept, generating storylines, and creating custom visual graphics. Simultaneously, you will be required to write a functional game code, which often involves coding it’s base engine. If you want to pursue these careers, you will need to have strong skills for storytelling, critical thinking, and time management. Simultaneously, you will need to be well-versed in software programming and multimedia development software. Definitely, video game development careers are a high paying opportunity to explore this year.

WordPress Theme Development

Undeniably, WordPress theme development is another high-paying branch of software programming with ample job opportunities. Principally, theme developers are tasked with planning, designing, and publishing top-quality WordPress themes. Essentially, these themes operate as file folders that work together to create a website design. Often, this involves building stylesheets, template files, and potentially even JavaScript code files. Following these career opportunities, you will find job security, career flexibility, and tangible results. Simultaneously, you will get the opportunity to work on a diverse range of projects for a number of website clients. Certainly, consider exploring career opportunities in WordPress theme development.

Software Security Engineering

Similarly, there are plenty of high-paying technical jobs in software security engineering. As a security specialist, you will be commissioned with implementing, testing, and monitoring software protection techniques in compliance with your technical infrastructure. At the same time, you may be entrusted with conducting routine security testing and static code analyses. Other important responsibilities include troubleshooting, investigating, and debugging any potential issues that arise. If you are interested in following these career paths, it is important to have mastered basic cybersecurity principles, technical aptitude, and computer forensic science. Of course, it is important to have a desire to learn, strong problem solving skills, an extensive understanding of hacking and data breaches.  Surely, software security engineering is a great career path to follow in software development.

Embedded Systems Development

With the continuous rise of the Internet of Things (IoT), embedded systems development is an excellent, high-paying career path to explore. Working in this profession, you will be required to plan, design, program, and inspect embedded software systems. In addition, you will be tasked with supporting quality assurance (QA), conducting static code reviews, and delivering post-production support. Unlike traditional software programming, embedded systems engineering additionally requires you to manage hardware design and development. If you are interested in these opportunities, you will need to be talented in operating system programming techniques, IP protocols, as well as hardware interfaces. Of course, exploring these career opportunities allows you to participate in a rapidly growing, in-demand job field. Indeed, there are plenty of high-paying careers in the field of embedded systems development.

There are plenty of high paying job paths for custom software developers. First off, cloud development is a recently emerging, rapidly growing field of software programming. In addition, look for opportunities in full-stack development. Next, research job opportunities in custom software development. Of course, you may want to consider becoming a software integration engineer. Then, many professionals have followed careers in operating systems development. Also, consider exploring jobs in DevOps programming. Further, consider software careers in video game development. Undeniably, there are plenty of incredibly high paying jobs in WordPress theme programming. Similarly, consider high-paying careers in software security engineering. Moreover, you can consider the latest jobs in embedded systems development. This way, you can enter a job market with high salaries and explosive growth. Follow the points highlighted above to learn about the top high-paying software development career paths.

How to Be a Paperless Business

There are a lot of benefits to having a paperless office or business. These can include:

  • When you go paperless, it saves time. Your employees aren’t spending their time searching for and organizing paper documents, and instead, they can focus on more strategic tasks. Everyone can access a central repository for documents quickly and easily, and then, with the extra time they have, do tasks that generate revenue.
  • Paperless offices need less space. You may even find that you could potentially downsize to a cheaper space if you go paperless. Take a look around your office and see how much space you currently have dedicated to paper, including file cabinets, shelves, and drawers.
  • You’ll save money. You’ll pay for fewer resources if you have a paperless office.
  • You’re going to be more efficient overall without dealing with paper documents.
  • You can be more eco-friendly and reduce your environmental impact when you don’t use paper. You’re not just keeping paper from ending up in the landfill. You’re also reducing your use of things like ink and toners that have volatile compounds and materials that damage the environment.
  • You can be a more secure office. You don’t have to worry about documents being lost, destroyed, or even taken.

With those benefits in mind, how can you transform into a paperless business?

Automate Your Workflows

There are software tools you can use, such as AP automation platforms, that will allow you to automate your workflows and reduce the need for paper documents. AP software in particular is a good example because your invoice process can become touchless.

This helps you not only work toward your goal of being a paperless office, but it also helps improve your employee productivity and reduce human errors.

Your employees, when you automate workflows, are able to focus on high-level tasks rather than repetitive administrative work.

Another place where you can go electric and use automation is payroll processing.

Before you start choosing platforms that will allow you to automate your workflows, it’s a good idea to do a thorough audit and see where you need to start.

Take on your piles of paperwork, organize them, and identify your priorities as you move toward being paperless.

Use Google Apps

While the more complex workflow management may require software and automation, there are also simpler technology tools that you can use as part of your goal of going paperless.

Google Apps are an excellent option.

You can collaborate via Google Docs, for example.

That not only makes it easier to work together, but you’re cutting down your need for paper documents.

You can share files through Google Drive and use Google Mail for communication internally and externally.

If you don’t want to use Google’s applications for any reason, there are other options. For example, Basecamp lets you collaborate and share documents, although two people can’t edit a document at the same time as they can with Google.

If you need to store and move very large files, you can use Dropbox or something like YouSendIt.

Paperless Bill and Statements

Your business should move to paperless bills and statements. It actually also makes it easier to track your payments too.

Your business bank might offer you a discount if you switch to paperless statements.

For your customers, rather than printing their receipts, email them.

Digitize Handouts

If you have to hand things out to your employees during meetings or training, you can digitize that as well.

One tool that can help is called TeamViewer, and your employees can have remote access to office computers any time through their smartphone or home computer. You can also share files, videos, and whiteboards.

When you digitize your meeting handouts and content, then your employees can have access to it after the meeting ends, which is helpful.

Go Digital with Your Marketing

If you’re still using paper-based marketing materials, such as mailers or printed flyers, now could be the time to stop. Not only is this kind of advertising relatively ineffective at this point, but it’s more expensive than digital marketing.

Work toward a more comprehensive digital marketing strategy using inexpensive and paperless solutions like social media and blogging on your business website.

You can also cut down on how much junk mail gets sent to your business. You can use the website DirectMail that lets you sign up for a National Do Not Mail List. Include your business address on the form that you’re asked to fill out.

Faxing and Scanning

Despite the fact that we have so many digital solutions available, a lot of businesses still use faxing and scanning.

You can use your camera as a scanner, and then that allows you to quickly capture documents, turn them into images and then convert those into PDFs so you can email instead of faxing.

Involve Your Employees

Going paperless is a big undertaking. You need your customers to be on board, and you need them to be accountable for their own contributions to being a paperless office.

It can be a lot for employees to take on because they’re going to have to learn to use new software and systems.

You can provide training and development on any new technology you use, and you should also encourage your employees to provide feedback as you make the transition.

You don’t need to do the full transition overnight. Do it gradually. Set goals for your business—like a 10% reduction in the first month and then go from there.

Make sure your employees know the benefits of going paperless and the positive impacts it will have on their day-to-day work. For example, in a paperless office with automation, there’s less busy work and less room for error.

Once you do transition to being a paperless office, you’re likely to see that your entire organization becomes more productive and efficient. You’re going to be spending time on creating strategies to meet larger business objectives instead of on busywork.

Where to Dump Data Before Selling your Device

Before sending your electronics to computer recycling services, you should back up all of your files. SanDisk is a household name in the file storage business, but their lesser-known data recovery software is helpful to users who have lost or destroyed files. Luckily, this tool is included with a purchase of any SanDisk hard drives and SD cards. Unfortunately, this will only work on physical data, such as hard drives or SSDs, and not internet-based cloud services. These function separately.

Online Storage

Apple is a perfect example of a company that strong-arms you into purchasing digital storage space. When you get a new phone, their settings directory pesters you to set up your iCloud subscriptions. These offers are made especially tempting once you, very quickly, realize the cloud’s storage cap. Every week or so, you’ll be prompted to update your cloud, which has room for a measly five gigabytes of data. When this inevitably fills up, you’ll get constant notifications that your iCloud backup has failed, and you need to delete data from your 32gb+ device or purchase more space. Guess which one is more convenient. What’s worse is the way your information is handled.

You might be alarmed to learn what cloud services actually do with your data. All of your content is password-protected, and most commonly locked behind two-factor authentication. Most services also offer local or end-to-end encryption. However, your data is still sensitive to hacks and leaks. This is because all of it still exists on physical servers. This system of servers is built to ensure ease of access from the web, but that isn’t always the case. These machines are generally well-guarded in the real world, but these are far beyond the average user’s control, and nothing is guaranteed.

To ensure online security, services will occasionally drop in on user accounts to make sure your information is safe. These services claim the best way to know if they’ve been breached is to take a look at user accounts. Take Dropbox for example. Their TOS states, “Like most major online services, Dropbox employees have access to your data but will only use it in the most extreme circumstances.”

For the average user, with two free gigabytes of storage on Dropbox, or even fifteen on Google Drive, this is totally fine. But for a customer paying $10 a month for extra storage, these vulnerabilities might be a complete deal-breaker. If not, Google Drive is the best value for you; where $10 gets you one hundred gigabytes on Dropbox, it nets you a full terabyte of storage on Drive. Of note is Adobe Creative Cloud’s storage, which is free with any subscription valued at $20 or over.

Physical Storage

Physical storage is much better for the environment if you allow it to be. Physical storage like hard drives, SD cards and SSDs can be wiped and reused to your heart’s content. By recycling materials, like you’re hopefully doing with your discarded device, physical uploads can be eco-friendly. The average computer only uses 200 watts of power, per hour, while the average data center can burn up to a hundred times that. A reliably decent two terabyte hard drive will only set you back around $60 and can be easily transferred to another owner. This also leaves you in complete control of where your hard drive goes, removing the enigma from your physical data. Just be sure to remember where you put it!

You should organize your information into folders so it can be easily dragged and dropped into your next device. Organization and spatial awareness are the most important aspects of any storage setup. You need to know where to find every file in your library, and whether you have space to download more. It’s also important to make sure every executable file is in the same data drive as its assets; exe’s can’t function without them.

Delete your Data

Another option to deal with your old data is to simply delete it. Letting go of old files can be liberating, a metaphorical clean slate for your new device. Obviously, if your files are important, back them up. If they’re not important, let them go. Unfortunately, there’s no guarantee that you’ll always remember where you put your hard drive, or always have internet access to reach your files. Your hard drive may get corrupted, even destroyed, or Google’s servers may temporarily go down. There are many ways storing data can go wrong, but hopefully as technology advances, storage will too.

6 Tips on How to Create a Great Office Space

Due to the COVID-19 pandemic, throughout 2020, millions of people across the globe were forced to comply with strict quarantine measures. Many of us, regardless of the country of origin, age, social status, and other characteristics were locked up in our own homes. We had to get used to studying and even working remotely. 

What did it teach us? After the global pandemic, many people understand the benefits of work-from-home jobs. At the same time, we know that such activities come along with many challenges. And the main issue is productivity.

Trying to concentrate on work or studying in your own house can be tough. Not only is this place full of distractions but, on the subconscious level, it also feels like a place where you are supposed to get rest, which only complicates matters.

So, is there a solution? The situation is more favorable to students who don’t have jobs. Even if they can’t focus on their homework, they can always get professional help at EssayWritingService and delegate all their tasks. But, what if there is no way for you to give up your duties? Then, you need to create a better office space!

How Does Your Office Space Influence Productivity?

It’s no longer a secret that everything that surrounds us has a huge effect on our well-being, mood, and even levels of stress. This rule applies to large environments as a country or city where you live, as well as to small ones, such as a room where you work or study.

Thus, if you are constantly finding yourself not able to concentrate and get your tasks done, it might be a poorly organized space to blame. Think out of the box. Office equipment like vertical monitors can be great for various tasks while helping you keep a healthy posture and attitude.

Ideally, your office should have positive and creative vibes to set you in the right mood. On the contrary, if it is full of distractions or has a too relaxing atmosphere, most likely, your efficiency in such an environment will be close to zero.

What are the main issues that can get in the way of your productivity? There are plenty of them, but the key ones include

  • uncomfortable furniture;
  • bad equipment;
  • lack of light or too much light;
  • lack of fresh air;
  • background noise;
  • uncomfortable temperature;
  • desk clutter.

These are only a few of the many issues that can hold you back. What can you do about it? Of course, you could give up. You could postpone your work or delegate your papers to the pros from Essay Writing Service Canada to free more time for other duties. Yet, if you want to find a long-term solution, you will have to optimize your workspace.

Best Tips for Creating a Perfect Office Space

Now that you are aware of the connection between your productivity and office space, you might be wondering how to organize an effective environment. If so, you’ve come to the right place!

In the list below, we have gathered some of the most simple and yet practical tips for setting a perfect workspace at home. They will come in handy to students, freelancers, remote employees, and everyone else who is interested.

Get Rid of Clutter

We don’t need to explain this one. The more cluttered your environment is, the less productive and focused it will make you. So, our first tip is to get rid of the clutter and keep your space clean.

Invest in Comfy Furniture

One of the first things you should do is ensure that you have all the necessary furniture.

When choosing it, the most important thing to think about is ergonomics, especially when it comes to the chair. A wisely-chosen chair should reduce the damage long sitting can cause to your body. If you don’t consider this factor, you may face a variety of health issues in the future. So, spare no expense and choose wisely.

Apart from that, there is no one-fits-all recommendation we could give. Ideally, you should have a comfy office chair and a desk. But, if you feel like a bean bag chair is a better fit for you, then go for it. In other words, always consider your preferences.

Make Sure You Have All the Gadgets You Need

To make your days productive, you should have all the necessary tech. The basics are a desktop computer or laptop plus additional accessories such as a mouse, keyboard, webcam, and monitor.

You may also acquire other gadgets suitable to your needs. For example, get a tablet, headphones, printer, and anything else that will help you perform your daily tasks.

Also, make sure you have a stable and fast Internet connection.

Buy Some Plants

The quality of air has a large impact on our mood and well-being. Adding some green plants to your surroundings is the easiest way to improve the quality of air. Besides, it has been proven that just a couple of plants can make you 15% more productive and, at the same time, reduce stress and boost happiness.

Take Care of the Lighting and Temperature

Ensure you have plenty of daylight in your environment. According to studies, people who work in offices with lots of daylight are 3%-40% more productive, and they sleep better.

As for the temperature, you should decide what feels comfortable to you. However, according to the World Health Organization, the perfect temperature to maintain in the room is 64 °F (18 °C). This is the recommendation for adults with no health issues and dressed appropriately.

Minimize Distractions

Finally, the last and most important tip is to cut down on distractions. But how to do it? Here are a few things to consider when creating your work environment:

  • segregate it from the living area;
  • get a second computer to leave your personal laptop away during work hours;
  • get dressed even though you are at home;
  • follow a specific daily schedule;
  • reduce noises;
  • use special software to block distractions.

Wrapping Up

Organizing a favorable office space at home takes time and effort. However, you will see the long-term benefits of establishing an appropriate atmosphere. The outlined tips will help you create an environment where you can do your best every day!

Crucial Questions to Consider Before Designing a Website

It is tempting to rush into designing a website so your business has an online presence, especially with web builders available. However, taking the time to understand exactly what your needs are will ensure your site serves its purpose. Before you jump into the development stage, Nicada Digital suggests you consider these questions to keep your team focused.

Q1 – What are Your Business Goals?

You or a developer cannot create the perfect website without knowing your business plan. Without knowing what your goals are, analyzing the effectiveness of your site is impossible. Therefore, create an outline of what you want from your site and what the budget is. Professional designers use your brand identity and combine it with your goals to create effective webpages.

Q2 – What Function Does the Website Have?

Your business plan should cover every aspect of your company, including what role your site plays. Different functions include:

  • Generating leads
  • eCommerce pages
  • Classes or courses
  • Provide information
  • Connect to social media

Q3 – What is Your Target Audience?

The type of website you create varies based on the target audience. Consider your good/service and who you expect to purchase it. Developers use analytic software to watch demographics to ensure the site is effective in reaching potential customers. Webpages from ten to 15 years ago required extensive coding knowledge but still looked very similar. Now, content management software (CMS) allows a designer to make sites that are: easy to navigate, versatile and accommodating.

Q4 – How Do You Plan to Measure Success?

From the very beginning of your company creation, you will be setting milestones to reach goals. The same is true with your website. Developers want to know your long- and short-term goals so they can assist with adjustments to your site. This area ties back into the function your site will have. If you are looking to generate leads, how many a week/month are you expecting.

Q5 – What Research Have You Done?

When you decided to start a business, you likely performed in-depth research of the industry. Building a website requires studying how features affect your traffic. You want a site that is unique but competes with other companies in your trade. Visitors should visit your webpage and find the answers they need without feeling overwhelmed. Before you talk to a developer, analyze your competition, and take notes about what aspects you like.

Q6 – Who Will Manage the Site?

The complexity of your site is dependent on who will be managing the project. If you are planning to hire a development team to handle every aspect of your webpage, a complex site is no problem. However, if you prefer to handle the maintenance, then you want something you understand.

Q7 – What is Your Budget?

Finally, you will need to set a budget for your website. It is easy to lose focus on the project and incur extra expenses quickly. Set a budget for the development team to stay under. Consider the following aspects that incur costs:

  • Web Host
  • CMS
  • Domain Registration
  • Specialty themes/plugins
  • Development team
  • Any software (newsletters, social interaction, accept payments, etc.)
  • Site security

 Once you have the answers to these seven questions, you are finally ready to begin the project.

Ingenious Ways You Can Improve Your Office’s Workflow Without Compromising On Productivity

As an employer, you need to make sure that your business has a smooth workflow. Not only that, but you are also responsible for your office’s productivity levels and how much your employees contribute to the company’s functions and overall workflow. Work can be frustrating for many of us, but there’s always room for office improvements that can help make the daily routine less stressful. This is why the top brands and companies integrate the latest communication methods and offer advanced training for their employees; There are many productive ways office environments can maintain a steady flow of work, including frequent training, establishing an organized workflow, and prioritizing difficult tasks, along with many other innovative techniques and ideas that can help improve your office’s workflow. 

In this article, we highlight the top ways you can increase workflow without overlooking your workspace’s productivity.

Become More Organized 

Whether you’re an employee or an employer, you’ll benefit from being organized in your work and in your life in general. Being organized helps make the business environment less stressful and decreases the amount of time wasted between daily tasks and work processes. If you run your own business, try to communicate the importance of organization with your staff and help them fix their daily schedules according to their specific roles in the company. Keep in mind that workflow automation may be able to handle routine tasks.

Make sure they understand that having a daily plan gives them more time to focus at the beginning of their working day rather than wasting time taking care of the mess from the day before. As a worker or businessman, you should spend at least 10 minutes at the end of your working day sorting through the papers and documents that need to be filed. Before making your to-do list for the next day, try to delete all opened emails and get rid of any papers you no longer need. While office organization does not just refer to how clean your office is, it’s important to eliminate any chances of wasting time looking for things in your office or computer.

Communicate Clearly 

Communication is the most important dynamic for the survival and success of any business. Communication in business means making sure that everyone in the office understands the processes and rules of the workplace. This is why most businesses and companies encourage their employees to maintain open lines of communication with each other to confirm the tasks they are working on and report their progress to management. It’s easier to get work done when everyone knows their role and their assigned tasks. On the other hand, lack of proper communication can lead workers to ignore important tasks — especially if they believe someone else is already working on them  Open communication also minimizes time wastage and helps to prevent employee errors. When you and your employees are connected, you’ll be able to track progress, ensure a smooth workflow, and monitor all tasks to make sure they are completed accurately and on time.

Enhance Your Email Structure

One important aspect of almost any business email services. Due to the frequent and essential use of email in the processes of all businesses, you need to learn how you can streamline this process and increase its efficiency. Emails – especially those going to customers and clients – represent your business, no matter how simple or repetitive the message is. While it may seem more efficient to send out mass emails of a repetitive nature, taking your time to learn how to connect with those reading your emails can have a significant, positive impact on your success as a business. Emails have special structures and key components that need to be included in order to build your business email message. Think of addressing customers by their name and always respond to emails, even if your reply will be short. Your clients should never feel like they’re wasting your time when reading an email or a reply from you, so it’s important to reply to their emails promptly. Make it a standard for your company emails to inform your customers that their feedback is appreciated and valuable to your business.

Make Use of Collaboration Tools

While email makes up the majority of work and business communications, it can interfere with your workers’ productivity. Emails help in the collaboration process between you and your clients and/or you and your employees, so they are a great source of communication;  they can also interrupt you every now and then and slow down your flow, affecting both productivity and income levels Sometimes, feeling the pressure of responding quickly to an email can prompt poor business decisions. Software specialists at DevOps suggest using cloud-based tools that can help you separate your emails and streamline the entire process. These tools will help you access all the important things in one place while moving the less important things to another place so that you can organize on the basis of your priorities. Using similar cloud-based tools can also help you schedule when to read your email messages rather than having to waste a lot of time going through thousands of accumulated email messages and notifications.

Encourage Breaks

It’s not easy for anyone to stay focused on a particular task for a long time.  Text messages, social interactions, and browsing the internet, along with many other distractions, can slow down the workday. Once attention and focus are lost, it can be very difficult to attain them again. Breaks help reduce distractions by giving employees designated times to think of something else other than work, giving them the chance to clear their minds for a while. As a business or company owner, make sure you encourage your employees to take their breaks. Your workers will be more able to concentrate on work tasks when they have time to rest. They’ll also work at a faster pace when on the clock. More breaks lead to increased productivity and concentration.

Keep Your Network Clean of Viruses and Avoid Breaches

Computer malware and viruses can sabotage your workflow significantly and lead to costly damages. Social engineering has the power to convince many of your workers to click on phishing links or reply to emails from scam cyber entities with malicious intentions.  It’s important to educate your working team on the risks of cybercrime. Give them proper instructions on how to deal with emails that contain phishing links and teach them how they can check the source of their downloads, links, and files before clicking on any suspicious messages or URLs. You can also seek the help of professional IT services and teams who can handle the technological affairs of your company on your behalf. Understand that viruses, phishing attempts, and data breaches of business social networks are very common. If any of your account data is leaked in a security breach that targeted one of the services your business uses, all of your other accounts and data are exposed to risk as well. It’s important for your business to work with an experienced IT staff to prevent such network breaches. Losing any of your company’s data or having one of your systems attacked by cybercrime can lead to disastrous consequences when it comes to your office’s productivity and workflow.

Tackle Difficult Tasks First

To run your business effectively, you have to come to terms with what you’re capable of doing and what you ultimately cannot do. Understand that you can’t attempt to tackle all of your work-related tasks simultaneously. You need to prioritize the important or difficult ones first so that you would have more time and freedom to focus on the other less important ones as the day progresses. When you start with the most important tasks, you’ll not only be able to give them the energy and focus they require, but you’ll also have a sense of accomplishment and the motivation to address less important, less stressful tasks as the day progresses. Aim to start your day with a to-do list ranked by order of importance and urgency. Checking off those initial tasks one-by-one will provide you with peace of mind as you work through the rest of your list. 

Regulate Frequent Training 

Employees’ productivity tends to decrease proportionately with increases in workload; the more overwhelmed they feel with ongoing projects and responsibilities, the poorer their work performance. When you provide your staff with adequate training and educate them about your company’s processes, they feel less intimidated by their pending workload and feel more comfortable and capable as they engage in daily work projects and assignments. Even if your employees are already trained in certain processes, going over the same processes again can answer many of their questions, prevent them from feeling overwhelmed, and encourage them to get involved in tougher work projects. Training provides essential knowledge to your employees regarding your system, company processes, and rules. 

Managing your workflow is very important for the success of your business. However, the toughest part is improving your company’s workflow without interfering with your office’s productivity. To promote productivity and increase workflow efficiency, you need to communicate with your workers and engage them in your business processes so that they feel less intimidated by their ongoing tasks and projects. Make sure you also find ways to streamline basic business processes such as emails and employee communication platforms.

Best Tools to Simplify Your eCommerce Business

Operating an e-commerce business is both thrilling and exhausting at the same time, and you may be able to handle all the basic tasks for getting it off the ground; you will require more help as you begin to develop.

It makes sense to invest in anything that code simplifies the task and makes it easy for everyone to help a business achieve its goals.

Whenever it has something to do with order management, product inventory, customer service, or web design and marketing, the good news is that there are convenient tools for getting the work done. Below are some of the popular and efficient E-Commerce business tools that you may consider for scaling your business at a much fleeter pace.

1. Quickbooks

One of the essential aspects of running a business is knowing how the money is moving in your business. It would help if you had a good idea of where your money goes, how much you spend, how much you earn, and how much goes into various aspects of the business. Quickbook provides a 360-degree view of your complete business by taking care of all your accounting needs. Using its multi user login and comprehensive analytics and reporting features, the program helps you be on top of things in the easiest possible way.

2. DesignBro

Designbro is an online graphic designing platform that blends high-quality professional designers with clients worldwide. Packaging design has eternally been overpriced due to inadequate processes. Designbro delivers an affordable and high-quality packaging design at scale by automating these processes.

There are different branches for every project, each with its alternatives. It is not very surprising how the tremendous number of choices doesn’t confound people?

It doesn’t stop the purchasing experience for you, and your eyes instantly stand for your favorite brands. More often, the packaging enables a ketchup brand for standing out in every food section. Good candle packaging should be enough if you want your goods to stand out from the crowd.

Designbro has the ability for assisting you with brand identity design so your products could fly offshore shelves:

●    Selecting between 3 to 10 packaging design concepts.
●    Design by the best professional designers.
●    Receiving tailor-made designs for products.
●    Money-back guarantee

3. FreeUp

An E-Commerce business needs to run like a well-oiled machine for meeting its goals. All its features from marketing, product sourcing, and customer service are required to perform as expected.

One person cannot do all this. You require an appropriate workforce to help you get things done if you need your business to go to the next level.

FreeUp could be considered a great investment as it saves many headaches going through an extensive hiring method. As freelancers are all pre-vetted at FreeUp, all you have to do is tell them the skills you are looking for and provide you with qualified candidates within 24 hours.

4. Sellbrite

Inventory management and order fulfillment are tedious tasks required to run an eCommerce business, which is why it makes a turn-off difference if there is a way for performing each of these tasks with the same tool.

All this has been made possible by Sellbrite as it not only allows you to perform these tasks by using a single tool it also provides access to multichannel reporting intelligence required by every business.

5. UpCounsel

Branding, trademarking, intellectual property rights, labor, and employment agreements, customer agreements, and patents are some of the things you are forced to deal with as your business will grow. Also, you will be spending time working with lawyers when dealing with these things, which is why getting access to what team of lawyers for critical legal advice is crucial. It is exactly what UpCounsel provides, which is why investing in this tool is vital not only for developing the business but also for protecting it.

6. ShipStation

Shipping products could be devastating. From designing shipping labels and binding slips for sending actual orders, the entire process requires a lot of time and effort, particularly when marketing through different platforms.

ShipStation helps save time and money by allowing you to import, manage and ship orders in one place. Shipstation can integrate directly with popular e-commerce shopping carts, tools, and platforms that make the whole process of selling products online more comfortable than it regularly would be.

7. AfterShip

An E-Commerce business should ensure that customers are getting quality products and obtaining them at the right time. It is why a shipment tracking tool is necessary because different factors could affect the delivery procedure. You can provide your customers less reason for wearing about their packages by having the ability to track shipments.

It is exactly what AfterShip provides you. With its support of over 400 shipping services worldwide and integration with major eCommerce platforms like Shopify and eBay, delivery monitoring has become much convenient.

8. Yotpo

One of the essential factors that provide an E-Commerce business with success is a customer review. It is an excellent way for leveraging satisfied customers for driving future sales. That is what Yotpo allows you to do.

What provides a platform for generating product reviews and uses the best of them for boosting sales with its highly customizable and easy-to-install widgets. Essentially that tool supports in making your business more convincing regardless of its market share.

End words

The large number of tasks required for running an eCommerce business investing in these tools could effectively increase productivity and profitability. While most required tasks are considered mundane and routinary, it doesn’t take away that most of them require time and effort.

The tools mentioned above allow you to maximize time and features to perform such tasks easier and faster. Some of them might require you to shell out a considerable amount of cash; the benefits they will bring will surpass the amount you will be spending. If you want to boost your product sales and see a drastic increase in profit, investing in these tools could be one of the best decisions you can take, especially if you start.

Optima Tax Relief provides Important Reminders to Taxpayers before Filing their 2020 Tax Returns

With so many tax changes that happened last year due to the ongoing pandemic, it can be difficult to keep up with all the updates in tax filing laws. Optima Tax Relief looks into tax updates taxpayers should know about and how to prepare to file their 2020 federal tax returns.

Choose Direct Deposit

It is recommended that taxpayers choose direct deposit when filing their taxes because it is the safest, most accurate and fastest way to receive their refund. Choosing to go with direct deposit means that individuals will have any tax refund electronically deposited for free into their financial account.

Eight out of ten taxpayers receive their refund through direct deposit because it is simple and secure. This is also the same electronic transfer system that is used to deposit almost 98% of all Social Security and Veterans Affairs benefits into millions of accounts. You can set up direct deposit through your credit union. We suggest Gordon Simmons Service Credit Union for all your banking needs.

Earned Income Tax Credit

The Earned Income Tax Credit (EITC) allows qualifying workers with lower to moderate income additional financial assistance. EITC reduces the amount of tax someone owes and could possibly give them a tax refund instead even if they don’t owe any taxes or aren’t required to file a tax return.

Individuals will need to first file a federal return as well as meet certain requirements in order to receive this credit. Taxpayers can utilize the EITC assistant on the IRS website to determine if the qualify.

Taxable Unemployment Compensation

Due to COVID, millions of Americans received unemployment compensation in 2020 for the first time. Taxpayers need to be aware that this compensation is taxable and needs to be included in their gross income on their tax return.

Individuals have the option to elect to have their federal taxes withheld from their unemployment benefits or make estimated tax payments. For those who don’t pay taxes on their unemployment throughout the year, they can expect to pay up after filing their 2020 tax return.

Interest is Considered Taxable Income

Taxpayers who received a refund on their 2019 tax returns may have also received interest from the IRS. The interest payments were a result of the postponed filing deadline of July 15 due to the COVID-19 pandemic.

The 2019 refund interest payments are taxable and taxpayers must report this interest when they file their 2020 federal income tax return. The IRS should send a Form 1099-INT to anyone who received interest totaling at least $10.

Top Tips for a Successful Startup To Help Your Business Grow

These days, becoming an entrepreneur seems like the next big thing. However, whether big or small, the very thought of starting a business, which means being your own boss, can be terrifying. The primary reason behind that is that you want to build something from scratch and make it work. While dreaming is one thing, doing is another because there are innumerable examples of failed startups around us.

Nonetheless, suppose you gather courage and implement the correct steps (that suit your vision). In that case, the whole process of a successful startup venture can be turn out to be a rewarding undertaking.  

So, how do you ensure your business venture is not a failure?

While there are no perfect rules for what steps you should follow to get your business started and grow simultaneously, one could always use a few guiding tips to be on track and scale startup. So, we’ve jotted down some startup tips that we feel can help in the success journey. You can consider the following tips & incorporate the ones you need to start and grow your new business.

Top 10 Tips for Starting a Business

1. Know your Vision

Before starting a business, the first thing that comes into play is proper planning and defining your vision or purpose is the most crucial part of it. After all, that is going to act as your guiding lamp throughout the journey. Try addressing two primary questions- What do you want to sell? Why will people buy it? If you can answer these with a clear vision, you have crossed the first hurdle.

2. Do your Research

A business is not like a 9-5 job where you have a set of designated workflows that you need to complete. The most significant hurdle in starting a new business is knowing that it is miles away from the monotony and will throw surprises (good or bad) at you. The wisest step to take in this scenario is to plan strategically and proceed with caution.

For that, you need to do thorough market research. Before you jump into business building, don’t assume, but be sure that people would be interested in your offering.

–        Just because you are passionate about an idea doesn’t mean it will sell.

–        To cut down the chances of failure, start researching the idea and measure its viability in the present market.

–         is also the part where you look up your potential competition.

No business, at least today, can have zero competitors. While they may not be offering the same service you are looking at, but with their product, they may be satisfying the particular need that you are targeting. So, grasp more knowledge about what your competitor is selling and how. Also, competitive research is an ongoing process that is not limited to a business’s starting point.

3. Be a Sponge

Never fall into the common trap of ‘knowing it all’- it’s the reason for the failure or discontinuity of several startups. It is one of the vital successful business tips. Before you start penning down your business plan, gather information and valuable input.

Where do you look for them? Let’s say, everywhere. Be a sponge when you have entrepreneur goals in mind. Listen to the advice that experts, family and friends give you. That doesn’t mean you ignore your inner voice completely.

When you share your idea with people, encourage them to give their honest opinion- that is key to judge whether the advice is substantial. Many successful entrepreneurs work with a business coach to gain valuable insights and accountability during their startup journey. Please don’t underestimate the advice from veteran business owners & learn from their mistakes. Please don’t forget to keep notes.

4. Begin with a Solid Plan

The thumb-rule of starting a new business is to have a solid plan. Even though penning a business plan can be a daunting task, it is more like writing down your vision and mission, which translates to long-term and short-term plans.

Long-term ambitions are more flexible as it determines ways to grow your business quickly; still, try to be precise. On the other hand, your short-term plans will include step-by-step details of what you will do and how- think of it as a blueprint to run the business.

5. Keep it Simple

Many entrepreneurs tend to fail because they end up convoluting their business idea. It would help if you avoid this mistake & not end up with something that people don’t want. So, try to keep things simple and never over-complicate your business idea.

As a newbie in the field, learn to test your business idea. How do you do that? Simple, narrow your focus and start with a small and straightforward yet, quality service or product.

Eliminate features that cost you money but water downs your plan. Always remember that the aim is to implement an idea that not only satiates promises but exceed customer expectations.

6. Figure Out your Costs

This step comes hand-in-hand with developing your business idea. Capital is undeniably a big part of any business, especially when you are setting the course. As for finances, it would help if you were over-prepared for a startup because running a business includes unexpected costs waiting at every corner.

So, count your costs; consider every thinkable business expense that you may need for launch and operation and quadruple it. Seriously! Separate business expenses from daily and mandatory living expenses and create a business budget accordingly.

7. Offer a Solution

An objective way to start is not to delve into what to sell but what it will solve. The answer to this lies in the very reason why you are starting your business. A clear picture of your motives will help you create a better and sustainable brand image.

Consider practical aspects such as efficient packaging solutions, like custom boxes for shipping for your business, as they can address logistical challenges and contribute to a smoother customer experience.

Those businesses that fix an already existing problem or lack in the market are more likely to gain a strong customer base, and are easier to find an investor for or sell to a bigger company in the future.

8. Effective Communication

When you are all set to start your business venture, you need to put yourself out there. That essentially means effective communication because professional networking (ongoing) is the golden ticket that takes you one step closer to be successful. Business is all about making connections to push your company forward.

An excellent way to pitch your idea or even launch your service is with a short video demonstration. You can use Movavi Screen Recorder, OBS or any of these video grabbers to record your screen and create presentation video clips. Word-of-mouth marketing is a potent weapon that can go in your favor, and videos can potentially draw more attention.

9. Be Adapting

Much like life, business paths are never predictable, so you and your business both need to be flexible, especially in the field of paint estimating services.

Only then can you adapt to the change and react promptly to surprises. Update yourself with the latest trends in your sector, and never stop reading about your competitors. You must understand that it is not mandatory to react to every change but to be a startup, you must learn to adapt when needed.

10. Strike the Work-Life Balance

You sure have heard the saying that only work and no play will eventually dull your mind. That goes true for your entrepreneurial journey as well. Even though it is challenging as an entrepreneur to leave your business’s thoughts even for a second, it is crucial to do so.

Try to strike a roughly equal balance between work and life. Continually focusing on work without any downtime can quickly burn you out. Delegate work, if need be and be sure to take some time off.

11.  Focus on Lead Generation 

Lead generation is crucial for startups, as it helps you to identify potential customers, whether you are looking for solar leads or real estate leads, create interest in your product or service, and ultimately turn them into paying customers. One of the best ways to generate leads is through content marketing. Creating high-quality, relevant content that provides value to your target audience can attract visitors to your website and turn them into leads.  

Conclusion

As confusing as it may look to start a new business, it is ultimately a lot like survival- there is no text-book formula to become a successful business. Challenging situations will confront you and push you to come up with new ideas.

3 Factors to Consider When Setting Up a Business in Russia

The strategic geographical location of Russia makes it a great place to do business. But that doesn’t mean you should proceed with the plans to set up your business blindly. It helps to consider all the important factors.

Here are 3 major factors you can consider when setting up a business in Russia

1. The Business Structure to Use

The kind of legal structure that you use to establish your Russian company will determine a lot of things. That’s because Russia has set up various regulations that guide business owners on how to run their companies depending on the company structure. And what works for your Russian business won’t necessarily work for another business owner.

Some of the common business structures include a sole proprietorship, a limited liability company, and a joint-stock company. Your business needs will determine which structure you should use.

For example, if you have minimal capital but want to start a business in Russia, then a sole proprietorship would probably work best. You will be responsible personally for all the liabilities of the company if you choose this structure. But you will also own all the profits.

If you want to control your company fully but don’t want to be responsible personally for its debts, then a limited liability company is best. However, you must have a decent share capital base of 10,000 rubles. Half of that money must be paid while you incorporate the company. And the rest of it must be paid within the first year of business operation.

2.  The Business Location to Operate From  

Another important factor to consider is the business location to operate from. When establishing the business in Russia as a foreigner, you must provide a legal business address. Russian authorities require this address for communication purposes. So, you cannot operate from thin air.

Your business location also matters because it determines how far you will need to go to access business stock or raw materials for production. The longer the distance, the more costly it will be to run your business operations. And the pricier your products will be, which may make them harder to sell.

Your address will also affect the business rent that you pay every month. The more desirable your business location is, the more expensive your rent is likely to be. But that desirability may appeal to higher-end customers, which may help to improve your revenues.

Therefore, you must think about where you will operate from. Try to find a balance between the cost of operating from your preferred location and its appeal to your target customers.

3. What Kind Of Business Product Or Service To Sell

Foreigners have a lot of leeway concerning which industries they can invest in. These include the retail, manufacturing, and financial industries. You can also invest in the insurance, wholesale, and agricultural industries.

The kind of product and service that you choose to sell depends on you. But you need to ensure there is a sustainable demand for it. If there is no adequate demand for what you intend to sell, and then you will not generate enough revenues to keep your business in operation.

And before long you will begin to experience losses. Without revenues, how long do you think you will continue to stay in business?

So think carefully and logically about what you intend to offer your Russian customers.

One of the most important things to do when establishing a Russian business is to ensure your immigration paperwork is in order. But you need a Russian invitation letter for business to get started. To get it, check us out at https://visaexpress.com/russian-invitation-letter/.

How to Create Business Strategy for Small to Medium Businesses

Many SME leaders don’t hаve a business strategy. In the early stages of business development, evеrything depеnds on prоduct and sales. We try things many times, succeed, fail, learn, test, and adapt. Rеpeat. It usually works, but sometimes it doesn’t.

As business extеnds and becomes more complex, the ability to rely on absolute determination diminishes As business extеnds and becomes more complex, the ability to rely on absolute determination diminishes prоportiоnately, mаking effеctive strategy and essеntial part of a businеss DNA. Make sure you also partner up with an insolvency practitioner, just so you stay away from debt. Howеver, the problem is that this strategy can be a rather abstract concept thаt is difficult tо put into practice, and many business leaders do not understand its value. For many, the design is the exclusive business area of the company.

Create your Design Principles

These are almost the core values of your business. Scalability, ability to enter new markets, speed to market new products, lean operations, agility, cheap base, investment in technology, investment in people, low working capital, high-quality products.

Understand your own Culture

There are simple culture mapping frameworks that can be broken down in about ten minutes. This is an impоrtant and often overlooked step in strategy development. A company usually develops a strategy that articulates what it should be and not what it is, either out of ignorance or hoping that the plan will change its culture. This can only lead to failure.

Develop your Strategic Goals

When you understand your culture, you can develop a goal setting process that will bring your culture to life.

The individual organizational culture will ultimately determine the plans to create individual OKRs, so there is no simple formula for setting them. However, one important goal is a financial goal that should be both quantitative and temporal – it does not have to be expressed as profit or EBITDA (earnings before interest, taxes, depreciation, and amortization) – for a newly formed company, it may be time to make its first profit or just revenue. The key is that it provides something tangible against which to set goals and measure success.

Understand your Customer

This is not just a requirement to get a good marketing strategy. It is crucial to creating the right business strategy. Everything you usually do in your business should be aimed at getting the customer exactly what they want, in the right place, at the right time. Robust customer journey mapping is an essential tool for achieving this goal. This should take into account not only the customer’s journeys to the place of purchase but all elements of your business, as well as how customers perceive your products or services, what they experience after fulfilling their order, etc. It’s important you know your target audience and what they will expect from your business. Demand forecasting will help you better understand your clientele and plan accordingly. This will drive your internal business processes.

Mapping your Processes

Without effective processes, it isn’t easy to provide a consistent customer experience or to work effectively. A useful tool for mapping processes is a strategy map. In simple terms, it’s a diagram that shows your organization’s strategy on a single page used for communicating big-picture objectives to everyone who has a role in the company.

In the end, while it may seem a bit reductive, if your business can achieve these two things, it should ultimately surpass them.

Design Management

Again, this may seem like one of those tedious things that is easy to get bogged down in, but without effective management in place, your strategy can easily get lost in the wilderness without you even realizing it. Effective leadership’s key elements are providing the right level of oversight and accountability that regularly reviews your strategy’s progress and manages risks and problems.

Design Delivery Model

The delivery model is how your business will provide excellent customer service, and therefore should not be confused with the distribution model.

Your delivery model is the interaction between your business elements necessary to provide that excellent customer service.

Marketing, finance, information technology, purchasing, operations, and supply chain elements must be considered and how they will interact and integrate. This will trigger the need to develop subordinate strategies for each. This is an important step that can be a little tricky depending on your business’s nature, so do some research before creating a service delivery model.

Design Organization

You understand what the organization you need to implement your strategy looks like is another critical step, not only for obvious reasons. First of all, it helps you define your talent acquisition strategy (growth vs. acquisition, etc.) based on your current organization’s skills and the skills needed to execute the plan. Second, it helps to prioritize your growth program. Few companies have the financial luxury of embarking on a wholesale workforce expansion, so identify those positions that will have the most impact, most comfortable acquiring, or representing a critical path.

Design Technology Stack

In today’s era, it’s essential to have a concrete plan around your technology stack. Consider bаsics such as productivity software (word processing and email), more аdvаnced aspects of cloud computing, CRM and marketing tools, and more complicated requirements such as ERP, end-user computing, centralized computing, networking, telecommunications, and managed print, development, and integration. You have a plаn in place before you stаrt can pay a lot of time and cost dividends down the track.

Design Information Requirements

First and foremost, technology, data, and information are all completely separate. Data doesn’t say anything until it’s turned into knowledge. However, identify the strategic KPIs that will help you measure your strategy’s achievement and the type of data you need as inputs to inform your business’s internal processes. Second, determine where the data will come from and where it will be stored. Third, determine how the data will be connected and processed to provide the information you need to make management dеcisions. In other wоrds, link your data to your stratеgic KPIs.

Dеvelop an Implementation Roadmap and Implementation

This is where the rubbеr hits the road. Develop and categorize all the initiatives needed to implement your strategy and identify the critical path (any sequence that can’t be rearranged without compromising the plan’s value). Prioritize your initiatives based on how much effort it will take to implement them and their strategic impact on your business. Identify quick wins based on things that require relatively little effort, and then prioritize implementation based on the most comfortable and most effective initiatives. Determine resource needs for performance and start executing the plan. Remember to provide stable governance to keep the implementation process on track.

So there you have it. Here’s how to develop and implement a business strategy.