Category Archives: Guest Posts

Trendiest Ways of Food Services Using Digital Marketing

Posted on by Lyle MacLeod
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In this age of digitalization, being an owner of any foodservice, you must invest an amount of thought about an excellent online appearance of your business to reach more and more people, besides having an offline brick and mortar appearance.

It is particularly important for growing restaurants to stand out from the crowd and adapt to consumer trends and current events. Besides marketing great food, employers increasingly implement online food handler’s certification training to promote food health and safety at every step of the food preparation process. Knowing they are in for a delicious and responsible dining experience is a difference-maker in a dining industry that continues to bear the impact of COVID-19.

With the coming of social media networks, e-commerce websites, and mobile devices, getting your food service noticed depends a lot on the online recommendation, customer ratings, reviews, pictures of your restaurant with a pleasant ambiance, etc. 

Nowadays, several successful bakeries and start-up food services use the modern platform of digital marketing very skillfully to grow faster by applying tactics like an online ordering system, amazing visual content, loyalty programs, geo-targeted ads, and other online branded business identities. 

Here, in this article, we will be helping you with such enormous business ideas to land your food business strongly in an online platform.

1. Create a Food Blog:

Make an interesting food blog with lots of information, engaging stories, pictures of food, etc. You also need to update your page regularly and keep your page up to date show up in the desired place of the search engine results and drive a lot of traffic for your website. 

Also updating interesting things regularly will turn your searchers into the regular visitor of your page and the visitors into constant customers. For example, Ceres PR is one of the best Food PR agencies in the UK who post amazing blogs over many intriguing topics on their page to stay in good attention of the search engines. 

2. Share Engaging Posts on Social Media:

You should know the procedure of paid traffic driven to your blog by successfully using advertising campaigns through social media platforms like Instagram, Facebook. In this process, you need to invest a little bit of money, but it is definitely worth it. When considering the huge number of audiences you can be connected with, the amount of buzz you can create with your next food content launch. 

3. Approach Other Bloggers to Promote Your Business:

Find out some other bloggers who provide food services like you or other services and ask them to promote your page. Before choosing any ensure that the audiences of those blogs are the consumers that you are trying to reach. 

Today, one of the most widely used and successful strategies of digital marketing for food products is to collaborate with food bloggers and ask them to promote your food business.

4. Arrange Engaging Things like Live Videos, Online Contests, and Events:

To get more and more engaging audience for your page, you need to really interact with people through social media. You can host an open-house event, food tasting, or even a new dish launching at your restaurant. 

The easiest and useful way to broaden your exposure to the viewers is by running contests that demand your audience to engage with your social media appearance also you can arrange some exciting gifts. Another useful idea would be to promote your service through videos made with the past reviews you have achieved.

Having a convenient online food ordering system for your customers allows you to customize orders so that they fit with your brand identity.

Conclusion

So, in this article, we have tried to write down some beneficial tips for you to stand out with your foodservice. We hope it will be helpful for you.

Steps Freelancers Should Take To Set Up Their Own Business

Posted on by John Bickley
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In today’s hectic schedules people find it tough to maintain a perfect working job and look for easier alternatives. Setting up a freelancing business is a step that most such people take so that they get the flexibility of working at their own pace. However, doing so requires a lot of effort and patience in the initial years and here we share with you steps that freelancers should take to set up their own business.

Define the Goals 

First and foremost you need to find out what goals you want to achieve by setting up this business. Is it that you want to make money or you are just starting the business to a network?

Once you have your goals in mind, it is important to research solopreneur ideas that would fit with them. There are a variety of solopreneur ideas.

For example, freelancing, blogging, copy writing, web design/development, graphic design, and virtual assistant services.

Whatever kind of goal-long term or short term you have to take care that you are clear enough about it. You would also need to find what niche you want to make your career in. Are you interested in writing, designing or software development? The choice of the stream would pave the way for your prospects.

Invoicing

Obviously, you would not be working for free and the payment needs to be prompt. If you are looking for a long term work then prepare an invoice format that you would want all your clients to fill. The invoice should have all the details of the work you have done along with the payment you should receive. Alongside you may also need to set clear payment terms about the frequency of payment and any late charges that you impose in case of a delay. 

Finding the Right Clients 

Next up you need to find out places where you can find clients which would be profitable for you. Normally there are many job boards that can give you a breakthrough. However, it is not necessary that all the job boards would have trustworthy clients pertaining to your field. You may have to look around and figure out which ones are the best places to invest your energy in. Don’t make the mistake of dabbling into all kinds of industries at one shot. Instead, keep it limited to just 2-3 niches where you feel you can derive the maximum benefit.

Price Setting

Next, you would have to set a particular price for the work you are offering. When such a situation arises you must first find out what the average rate for this kind of service is. If you charge more than what the existing rate is then you should have a solid reason behind doing so. Until you are set perfectly in the business you may have to compromise on your rate but later on, you need to maintain a fixed stand. 

Conclusion

If you are deciding to foray into the freelancing field be prepared for disappointment and successes as well. By following the above tips though you should be able to make good money within a few months of starting. Expect some harsh work in the beginning though things should simplify in a year or two. Keep your horizons opened and set payment terms clear before any deal to avoid any confusion later.

How To Protect Your Laptop While Traveling

Posted on by Steve Jones
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There are multiple aspects to keeping a laptop safe. It does you little good to encrypt your laptop against malware if you conduct actions which leave it wide open to thieves, and vice versa. Here are a few tips to help keep your device safe and your trip relaxed.

Your laptop is probably the most expensive thing on you when you are traveling, and yet it is incredibly fragile. Few things can ruin a vacation faster than losing your laptop to theft, viruses, or other threats, especially if you are in an area on the globe where you may be unable to easily obtain a new one.

Get a New, Padded Laptop Backpack

A good laptop backpack is a major first step towards protecting your laptop from bumps, falls, water, and other damaging things. PC Magazine has a list of good backpacks, though you can check Amazon or any office or electronics store in the area.

When you are selecting a backpack, prioritize checking its padding above anything else. The backpack should have a rigid frame, and if it does not you can add backpack armor to make it sturdy. Also look for multiple compartments so that you can store just the laptop in a single compartment instead of squishing it alongside clothes and wires and other things. Go for functionality over style, as the only people you will end up attracting with a cool backpack are thieves. 

Note that you should try to get a backpack instead of a briefcase or messenger bag. A briefcase is a clear sign to unsavory individuals that something valuable is inside, and is easier to rip away from you than a properly secured backpack. It is also easy to carry a backpack on a long hike instead of awkwardly shifting a messenger bag from shoulder to shoulder.

Stay Alert

If you leave your laptop unattended in a public space for a minute or two to use the bathroom, you may as well kiss it goodbye. Laptops are prime candidates for thieves, whether it is for the value of the data in the laptop or for the device itself. And while you can lock your computer or even put a cable lock around it to deter thieves, your best weapon against them is constant vigilance.

Take your laptop with you wherever you go, instead of leaving it in the hotel. But also keep it out of sight when you can. Keep it in a backpack, or cover it with a jacket. The less people know where your laptop, the less likely anything bad will happen to it.

Backup your Data

You should be regularly backing up your data already, but it is important to do a full backup right before you go on a trip. Store all of your important data on an external hard drive or in the cloud so that you do not lose any critical data on top of losing your computer. Create a log of passwords outside the computer so that anyone who gains access cannot access personal records.

Also consider backing up your data while you are on the trip itself. If you have created any documents or files on the trip, store them on a CD or USB drive in your hotel at the end of the day and put those things in a secure place.

Use a VPN instead of public Wi-Fi

Sitting in a café in some foreign land and connecting to the Internet may seem like the epitome of how globalization brings us together, but doing anything on a public Wi-Fi can be extremely dangerous. The problem is that as CSO Online describes, hackers can easily position themselves between yourself and the connection point. This gives them access to any data you send out, such as your email passwords, business data, and credit card data. Even if you are just logging into some internet forum or checking sports scores, they can use any information to deduce personal information about you. Furthermore, hackers can also send data back and infect your computer with malware.

Consequently, you should be looking to connect online as little as possible. If you are in a situation where you absolutely must connect, use a trustworthy VPN which will encrypt your data. If you are not sure what a VPN is, cooltechzone has an excellent guide on what they are and how to set one up.

A VPN enables you to create a secure and safe pathway for you to send and also receive data. This is encrypted and allows you to unblock restricted sites such as Netflix, BBC iPlayer etc. The team at VPN Geeks has a nice article explaining exactly how a VPN works. 

Note that a VPN will not make your data completely hackproof. But the hacker will likely not want to make the effort when there are other computers sending unencrypted data. Your company should provide you with a VPN you can use when traveling abroad. Also make sure to turn wi-fi off when not using it, as the computer is still transmitting data when it is on.

Should You Leave Your Laptop at Home?

Your laptop will face numerous threats when traveling that it will never have to deal with if you leave it at home. So maybe you should not take your laptop at all.

This is especially true if you are on vacation. You are traveling to see the world and explore new sights, not stay hooked to the Internet like you are on most days. And even if you want to stay connected to some degree, Trip Savvy points out that a tablet or phone can serve just as well for someone just on vacation. The only major reason to bring a laptop along is if you may have to work when traveling.

If you really, truly, absolutely must bring a computer along, consider bringing in a cheaper laptop. Do you still have that old, slow, dying laptop lying around which you replaced with your brand new device? Take the old one instead. You may be frustrated with longer loading times, but you will not have to be looking over your shoulder all the time out of fear of losing or damaging it.