Digital transformation is critical to any business, as it helps them remain competitive in the marketplace and keep up with growing customer demand. Digital transformation allows small businesses to apply the right technology within a limited budget, resulting in a better customer experience and a more efficient enterprise.

If you don’t know how to simplify the digital transformation process for your business, having this article on hand as a guide will help you figure it out. 

Digital Transformation: What Does it Mean? 

The events of 2020-2021 have clearly revealed how important digital transformation is to business success in our rapidly changing society. The outbreak of the pandemic made it clear what features businesses should have to stay on their feet. According to Johnson & Johnson CIO Jim Swanson, “Digital is a loaded word that means many things to many people”. That’s why it’s hard to define digital transformation in today’s world. And yet digital transformation can be described as the integration of digital technologies that can cause changes in the customers’ mindset and provide them with more value.

As consumer expectations increased, the market competition increased as well. For small businesses, staying competitive means embracing digital transformation. Deloitte’s study states that 45% of companies reported a positive impact of digital transformation on business, and they also reported higher net revenue growth. As you can see, financial performance depends on the level of digital transformation tools used by SMBs in their operations. Hence, to thrive in a rapidly changing environment, SMBs should apply digital tools and concepts. 

Why Digital Transformation Matters for SMBs in the Post-Covid-19 Times 

One of the reasons why SMBs need to go digital is that they need to survive. Today, because of the Covid-19 outbreak, a lot of small businesses are experiencing supply chain disruptions that lead to unforeseen outcomes. 

PwC states that 52% of companies plan to cut investments because of COVID-19, while only 9% of companies will make such cuts in the area of digital transformation. That’s why SMBs need to adapt to the ever-changing environment and incorporate the concepts of digital transformation across their businesses. Improving the customer experience is one of the main reasons to digitize your business. The pandemic contributed to the shift in consumer behavior towards online consumption. Under the pandemic, adopting evolving technologies can positively influence customer interactions and help keep SMBs productive. 

Digital Transformation in Action: 5 Key Steps to Make it Simple

Develop a money-saving strategy when going digital

When switching to digital technologies, it is important to simplify the process and make it cheaper and easier. As SMBs cannot invest in digital transformation the way large companies do, a simple analytics tool can help integrate existing technology and therefore save money.

Also, customer relationship management (CRM) is one of the stages of digital transformation resulting in a high-performance business. With CRM, small businesses have a better chance to grow their forces. CRM providers usually offer cloud-based solutions for SMBs, resulting in affordable prices. 

Identify weaknesses in your business and areas needed to be digitized

To go digital, SMBs must first identify business weaknesses. Identifying the areas that need to be digitized will help facilitate seamless collaboration between different business units. Each internal business unit is a small machine that has potential for improvement, while knowing the areas that need improvement will make your digitization more precise. 

As a result, the system will bring all vital business programs into a single engine, allowing small businesses to get one step closer to delivering more value to their customers. Minimizing errors, automation and gradual digitalization will improve company efficiency and be the key to a successful transformation.

Allocate roles and responsibilities among employees

Many employees are not ready to accept the changes related to the digital future of business and oppose the idea of digital transformation. For this reason, the leader of a small or mid-sized business must deal with employees’ fears and doubts. But it’s often the case that business leaders lack the energy to talk to their employees, drive change, and inspire people to innovate. In this case, they can hire a third-party digital transformation specialist or assign digital transformation responsibilities to existing employees. 

And while large enterprises can go this way and find consulting firms to manage digital transformation, small businesses don’t have the budget for such innovation. Instead, they can use simple analytics solutions that allow them to make the transition to digital transformation incrementally.

Empower employees with data and advanced technology

Focusing on cutting-edge technology and tools is one of the most important challenges facing SMB executives:

• Providing your employees with accurate information and data can help grow your business;
• Careful research and proper processing of information can positively impact your interactions with customers, employees and partners because it can lead to the satisfaction of all stakeholders;
• Accurate data combined with advanced technology can help create in-demand products. 

At the same time, data is becoming increasingly complex, making it difficult for small businesses to use it effectively. Simple digital tools are the way to go. They can help you gather useful analytics that you can share with your stakeholders, making decision-making easier. Meanwhile, investing in machine learning and artificial intelligence technologies will allow you to leverage a wide range of data in the future, helping to increase the digitalization of your business.

Cooperate with tech partner to be one step ahead of competitors

Small businesses often lack the budget to hire a large digital transformation team. That’s why outsourcing some technical tasks will be an effective option. Executives should look for qualified consultants who have experience with SMB digitalization, as small businesses have their specific challenges and issues that need to be addressed on a case-by-case basis. Highly specialized experts can help identify areas that will show the best return on investment (ROI), they will present technologies that are right for your business and show how effective they can be for you. In addition, digital consultants can help employees by training them to use innovative technology solutions to digitize your business.

Final Thoughts

Today, in a pandemic environment, many world-class consultants recommend digital transformation as the most important step for every business to stay afloat and succeed in the future. In addition, advanced analytics and simple IT solutions can fit into every small business’ budget. Outsourcing some IT tasks will also help the digital transformation of your business be effective and profitable.

All of this, along with simplifying the digitization process for SMBs, will provide ample opportunity to meet new goals and overcome technological challenges. 

Alexey Kutsenko is the Head of Digital Marketing of DDI Development company. He is experienced in the development of the marketing strategy for companies in different industries. He knows how to do the right marketing and watches all current marketing and industry trends.

Outlook and Thunderbird are popular email clients used by individuals, professionals, and businesses for email communication. Thunderbird is an open-source email client that stores the mailbox data in MBOX files at a default location. In comparison, Outlook uses the OST and PST file formats to store the mailbox items.

Outlook does not support the MBOX format. Thus, to migrate emails from Thunderbird email client to Outlook, you must convert the Thunderbird MBOX files to PST format using an MBOX to PST converter software.

On the other hand, there are a few manual ways to migrate emails from Thunderbird to Outlook. However, they aren’t recommended when you need to migrate the entire mailbox from Thunderbird to Outlook due to their limitations.

Methods to Migrate Emails from Thunderbird to Outlook

We’ve discussed below the top three methods to migrate emails from Thunderbird to Outlook.

1. Use MBOX to PST Converter Software

An MBOX to PST converter software, such as Stellar Converter for MBOX, is the most reliable way to migrate emails from Thunderbird to Outlook with 100% consistency and without any risk of data loss.

It not only helps you migrate emails from Thunderbird to Outlook but also other bulk mail items, such as contacts, attachments, calendar, journals, notes, contacts, etc.

The steps are as follows:

• Download and install Stellar Converter for MBOX on your system where Thunderbird is installed. You may also install the software on ‘other’ system, but you will need to transfer the MBOX files from the default location to the system.

• After installation, launch the software and select Thunderbird from the options.

• Click on ‘Select Identity’ to choose the folder containing Thunderbird MBOX files. The default path is C:/Users/YourProfileName/%AppData%\Thunderbird\

Or you can select individual MBOX files using the ‘Select File’ button.

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• After selecting the MBOX file or Identity folder, click ‘Convert.’

• After scan and conversion, the software displays a three-pane preview window. You can click on any email to see its preview and verify it before migrating it to Outlook. This also helps you filter out emails that aren’t required.

• Select the required emails you want to migrate from Thunderbird to Outlook and click the ‘Save Converted File’ button under the ‘Home’ menu.

• From the Save As options, choose New PST and click ‘Next.’

• Click ‘Browse’ to select a location where you want to save the converted Thunderbird MBOX emails in PST format and then click ‘Save.’

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The software will save the Thunderbird emails in PST format. Now you can import the PST file into your Outlook profile via Outlook Import/Export Wizard in Windows or Mac and complete the email migration from Thunderbird to Outlook.

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2. Drag and Drop Emails from Thunderbird to Outlook

Although this is one of the easiest methods to migrate emails from Thunderbird to Outlook, it requires more time and is only recommended when you need to transfer a few emails. The steps are as follows:

Limitations:

3. Migrate Thunderbird Emails to Outlook via Gmail (IMAP) Account

This method is recommended when you need to migrate multiple emails from Thunderbird to MS Outlook. However, you need to enable the IMAP settings in your Gmail account. The steps are as follows:

• Add a new Gmail account in Thunderbird and add the same Gmail account in MS Outlook.

• In Thunderbird, select the emails or email folders you want to migrate to Outlook and then drop them to the Gmail Inbox folder or create a new one and then drop the emails.

• Copy all the emails you want to migrate to Outlook using the above step and then wait for Gmail to sync the emails. This can take a while, based on your internet speed.

• Now on your Outlook, refresh the Outlook window. You will see the Gmail folder containing the Thunderbird emails.

• You can now drag and drop those emails or the complete email folder from Gmail to your Outlook profile.

This will migrate emails from Thunderbird profile to Outlook profile.

Limitations:

To Wrap Up

Although manual methods can help you migrate emails from Thunderbird to Outlook, you should use them only when migrating a few emails. However, you can overcome the limitations of manual methods by using Stellar Converter for MBOX software. It keeps the original folder hierarchy and tree structure intact and helps migrate unlimited Thunderbird emails to Outlook, along with all attachments, with complete precision. So, if you are looking to migrate emails from Thunderbird to Outlook, use MBOX to PST converter tool as explained in the first method. The software’s Technician version also allows you to directly migrate emails from Thunderbird to Office 365 (Outlook 365).

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OST is an Outlook data file created by Outlook when you set up or configure Exchange server account and enable the Offline mode (Cached Exchange Mode). The OST file stores mailbox items, such as emails, contacts, attachments, notes, journals, etc. It allows user to access their Outlook emails and do certain changes, even when the system is offline.

The changes are later synchronized with the mailbox on the server as soon as the system connects to the internet. This provides a seamless and lag-free user experience. Also, the OST file is encrypted with MAPIEntry GUID key and hence, requires authorization from the MAPI profile to access the emails and other data.

Thus, an OST file and its content cannot be opened, accessed, or imported into any other Outlook profile. Furthermore, if your MAPI profile is deleted or disabled from the Exchange server, you cannot access your emails stored in the OST file as authorization fails. Such OST files are referred to as orphaned OSTs.

Other issues, such as synchronization failure or errors caused by Exchange database dismount or server failure, could lead to a permanently inaccessible OST file as Outlook fails to reconnect to the Exchange server.

In such cases, a third-party OST to PST converter software, such as Stellar Converter for OST, comes in handy. The software converts encrypted, inaccessible, and orphaned OST files of any size to PST with 100% integrity and precision.

It can also export the mailbox items, such as emails, attachments, contacts, notes, tasks, journals, etc., from an OST file directly to a live Exchange Server mailbox or Office 365. So let us have a quick look at the software, its features, and how you can use it to recover your emails from OST files.

Stellar Converter for OST- An Overview

Stellar Converter for OST is a powerful OST to PST converter software to convert, backup, and migrate mailbox items from large, inaccessible, encrypted, or orphaned Outlook OST files to another Outlook profile on Windows or Mac.

The software extracts and converts all mailbox items, such as emails, attachments, contacts, messages, journals, notes, etc., from OST file to Outlook importable PST format. The folder hierarchy and structure remain intact after conversion. It also recovers lost or accidentally deleted emails from the OST file during conversion.

In addition to PST, you can also convert and export the mail items from OST files to EML, MSG, PDF, RTF, and HTML formats. It supports MS Outlook 2019, 2016, 2013, 2010, 2007, and Office 365. It can convert OST files created by any Outlook version.

The software is available in two editions:

Both editions are available as Demo versions that you can download to evaluate the software performance. The demo version allows you to scan and preview OST mailbox items for free. You can also convert and export up to 20 items per folder to PST format. To save all OST mailbox items, you must activate the software using a valid activation key.

How to Use Stellar Converter for OST?

Stellar Converter for OST is an easy-to-use software with intuitive GUI. Any user can convert the OST to PST file format in a few clicks. However, it does require MS Outlook installed on the system that meets the following minimum system requirements:

The steps to convert OST by using the software are as follows:

1.Install and launch Stellar Converter for OST and click ‘Browse’ to choose the OST file. You may also use the ‘Find’ button to locate the OST file if the location is unknown.

2.Click ‘Convert’ to start the scan and extract the mail items from the OST file.

3.The software displays an enhanced preview in a three-pane window, including deleted mail items in ‘Red.’

4.Select the mail items and email folders from the left pane you want to convert and then click on ‘Save Converted File.’

5.From the ‘Save as’ dialog box, choose the desired format, such as PST. Then click ‘Browse’ and select a save location.

In Technician Edition, you have more saving options, such as MBOX, DBX, Export to Live Exchange Server, Office 365, or existing Outlook profiles. Further, you can choose to save PST normally or compact or split/filter and save the PST file.

6.Click ‘OK’ to save the OST mailbox items to PST. Similarly, you can choose MSG, EML, RTF, HTML, PDF, DBX, or MBOX format and select a destination to save individual or multiple emails.

To export OST to Office 365 or live Exchange, you need to enter the user credentials, such as user ID and password.

To save OST mail items to an existing profile, select ‘Export to Existing Outlook Profile’ and choose an existing profile from the option.

Verdict

Compared to various OST to PST converter software available in the market, Stellar Converter for OST stands out due to its intuitive user interface, ease-of-use, and performance.

To learn more about the performance of Stellar Converter for OST, check out this OST benchmark study report. The study was done in collaboration with Lisa Hendrickson – a solutions consultant and industry expert for Microsoft Outlook, Office 365, and Exchange.

It provides a more insightful view of various OST to PST converter software performance on parameters, such as speed, consistency, precision, and completeness.

A PC is arguably the most important gadget anyone can have in the 21st century as it makes computation easier and can serve as a combination of other devices. Its usefulness surpasses almost every other electronic gadget and its capacity to multitask makes it quite a compelling gadget to possess. While the computer system has gone through significant improvements and modifications such that it can be so small in size that it can easily fit into a sling bag; there may yet be situations where the individual may be forced to be away from his/her PC system.

The most important apps on a PC tend to be the ones that have to do with accessing the internet, preparing word documents, playing audiovisual documents and games. Interestingly some of the most popular PC apps have been modulated into mobile versions; either it is the most sophisticated task manager software or just merely a gaming app that can be accessed via Smartphones thereby ensuring you don’t miss out on the fun even while you are away from your PC. Here are some mobile Apps that Performs similar Functions to PC Apps

WPS Word

Is an office software that can handle most if not all the functions that are obtainable on the Microsoft word PC version. The app allows the user to create and edit documents. It can also be used to prepare PowerPoint slides so that you can get to meet up with preparing the slides for your official engagements even while on the move. The app can also be used to view PDF files so you do not need to separately download PDF viewer. There may be other apps that can offer similar functions to this app, you are not likely to find a more robust Office suite like this app. However, it may take a while to get used to this app, especially the android version as it offers little variation from the PC version. 

Google Chrome

Is one of the most easily recognizable web browsers on a PC. This app is also available on mobile phones. This app helps to bridge the gap between the experience of browsing on a mobile phone and a PC. For instance, websites tend to display differently on a mobile phone than on a PC, but with this app, the browser can be set to desktop mode which then allows the phone to display the page as if it were viewed via a PC. So when out on an important trip like a hiking trip where you don’t want to pack a lot of stuff, you can simply access the web via your mobile Google Chrome. 

VLC Media Player

This app is an open-source multimedia player which can play most multimedia file formats and it is available on android and iOS platforms and other platforms such as Windows, Linux, and Unix. In a generation with diverse multimedia technologies, the capacity to play different media formats is a major attribute of a PC and it is apps like VLC that make this possible.  Essentially VLC satisfies the need for accessibility for different media formats and its android version functions in a similar way. Therefore if you are away from your PC, you can get to capture precious moments on your phone and send them to loved ones and they can get to play the video with their VLC player.  

Mail Apps

Email is one of the most common ways of exchanging official correspondence in the 21st century. While away from your computer you can still send and receive emails from the convenience of your mobile phone. All you need is to download the android app of your email platform to your Smartphone and with internet access, you can continue to send and receive official correspondence on the go. 

 The gap between a PC and a mobile phone is so small. Apart from the development of mobile app versions of PC apps, there is another way of synthesizing mobile and PC apps. For instance, the use of an app like Bluestack which is an emulator software can allow the android apps to be operated on the system. It doesn’t matter whether you will be away from your PC for a few hours or even for a few days, weeks, or months, with the right apps on your mobile, you will be performing most of the tasks and functions you are hitherto used to doing on your PC. All you will need to do is ensure that your phone has enough RAM and ROM space to power these apps to prevent the phone from lagging.

A successful small business can always benefit from the wonders of technology. Find out which business apps can help you make the best of your venture

Business and Finance Apps for Business Owners

These days there is an app for anything. The internet and smartphone technology have evolved to the point that if you can think it, you can make it. Even if you’re a layman, there are many online tools at your disposal to help see your ideas realized. Of the myriad of apps available, there are ones designed for business owners and startups. These apps can range from simple ones that let you submit your tax certificates to ones that allow you to conduct all kinds of applications applicable to your business model, streamlining an industrial process, make sure deliveries are coordinated – the list is endless. Up to date and trustworthy Forex sites have also released apps for tablets and smartphones – this could be your way to some start-up capital. And thanks to the kind of year that 2020 was, more people are turning to alternative means and solutions to generate an income. With all this in mind, let us now examine some of the leading apps designed to help you make the most of your business.

Square

Every business needs an excellent point-of-sale system that lets you ring up customers, and if you can get your hands on one, that’s customizable, even better.  For instance, if you’re a restaurateur, you’ll need something that can manage and coordinate your tables, or if you’re in retail, you’ll need something that can manage your inventory effectively. Square is quite the ideal candidate to handle such matters and function on PCs, tablets and iPhones. Plus, it is free with an option to pay if your needs exceed the free offering.  It is pretty user-friendly and is backed by efficient live support staff.

QuickBooks Online

With the right accounting software, you can be sure that your bookkeeping will be in order. Profit margins, revenue – the entire ecosystem of your monetary affairs can be kept in check. Plus, this type of software can also help you answer pertinent questions such as how much can you afford to spend on advertising for the month?  QuickBooks will address these issues and, for a nominal cost of  $25, is ideal for small businesses. Plus, many accountants are also versed in it, and thus, support or help won’t be hard to come by. QuickBooks Online is the cloud version of the software and, thanks to its multiple-tier system, can be adjusted to the growing needs of your business.

Jira

Effective project management is key to having a streamlined process that assigns all tasks to all the relevant parties while also keeping tabs on those projects and their progress. Campaigns, projects, progress reports, drafts, edits, approvals and completed products – these are the various hallmarks and features of Jira, a software development and management tool that charts the workflow from start to finish and sports excellent reporting capabilities. Manage your team and their projects for free, and should you need to scale things up,  only then will there be a fee.

Zoom

Zoom was the big star of 2020, helping usher in a new era of remote working from multiple locations.  These days it’s vital to have effective video-conference software with other amenities like instant messaging. Zoom will cater from simple one on one meetings to gatherings of up to a thousand. With the free version, you can host a group as big as 100 members with a 40-minute cap, while a paid subscription will allow up 1000 people to attend.

As mobile technologies have progressed, small businesses have benefited from being able to work out and about away from the office. This has been a vital lifeline for many small businesses whose work is site-based. Still, even if you do spend time in the office, phone apps now give you extra freedom to access what you need at the click of a button without navigating through endless web pages. So here are some phone apps for small businesses that could help you in your day-to-day life.

1. Office Software

Office type software is something that most small businesses will need, and Microsoft 365 remains the leading package of choice. Now it is completely portable and works on both Apple and Android devices, giving you access to everything you need, including Word, Excel, PowerPoint and OneDrive. OneDrive is used to back up all of your data to the cloud, so you may not need that if you already use Dropbox or Google Drive; however, it’s a valuable option to have. 365 also includes Outlook, the online version rather than being through an app, and if you need access to Publisher or Database, you will have to use a PC to access these. Again, there are alternatives; if you have an iOS phone, you will be able to access the Apple version of the office, again each program is available as an app. They offer Pages instead of Word, Numbers instead of Excel and the standard mail programme enables you to integrate any email address. You can also back up to the cloud.

2. Accounting Apps

Another great thing about using apps is that you can send invoices and keep track of payments and expenses while on the go. If you already have invoicing software, for example, QuickBooks or Free Agent, you will probably find they have an app you can download and sign into your account. If you’re looking to get an accounting package, there are plenty to choose from, including FreshBooks, which is another cloud-based programme and is explicitly designed with a small business owner in mind. The app makes it easy to find precisely what you need, and you can integrate with other services as and when required, for example, WordPress, Mail Chimp, Zendesk and PayPal. It is a monthly subscription service, but the app itself is free to download, and you can take a 30 day or trial to see if it’s going to work for you. There are several different levels available, so you can customise what you pay a little bit, with the Lite version being the cheapest at just over 15 USD a month. This may well give you enough functionality as it includes invoices, time tracking, expenses, invoices and the ability to let your customers pay online as well as interacting with your banking service.

3. Project Management Software

Project management software is the perfect way to keep track of your work and ensure nothing gets missed. One of the best project management software packages available is asana, and this also has a perfect app that is intuitive and easy to use. Within the app, you can create all of your employees to directly assign jobs to them while you keep an overall eye on progress. It also enables to-do lists and reminders, so there is no danger of you failing to get things done on time, and each job has a notepad area where you can update details or add comments and instructions. There are also various reporting combinations to check who is due to be doing what and which projects they are assigned to. One of the great things about asana is that a lot of functionality is available in the free basic package. Still, if something is missing that you need, you can upgrade by paying a monthly premium to their Premier level.

4. Marketing Tools

Of course, we already know from personal use that all social media platforms are available as an app version. If you want to take your marketing to another level, something like a HubSpot marketing hub is an excellent idea. It offers not only content management and marketing tools but also sales and social media. It is a fully comprehensive package that means rather than coming in and out of different apps; you can run everything from the same space. You can control things like split testing as well as hosting your content and communicating with both your customers and the sales team. The analytics are brilliant, which means that you can track targets and goals. Once more, the company offers a free version of the software, and while this doesn’t include all of the functionality, it is plenty enough to see if you’re going to find it a valuable package for your business. The rest of the features are behind a paywall, but it could be worth releasing them depending on how you use it.

5. Gaming Apps

Finally, we think an equally important part of businesses is gaming apps. It is crucial that you are not just working 24/7. Studies have also shown that strategic gaming can be good for your brain and increase memory function and prevent decline as we age. There are certainly plenty of gaming apps available, including puzzles, crosswords, number games and more. So don’t forget to include these for your downtime to give your brain a bit of a rest.

There are numerous reasons why test automation cultivates company success. Understanding how to correctly conduct test automation best practices is crucial if you want to successfully facilitate different operations within your organization and boost your company’s ROI (return on investment). 

If your customers have been experiencing bugs or your software developers struggle with new features, you may want to consider hiring third-party software testing services like these. 

However, you may opt to conduct in-house automated software testing in hopes of assuming complete control, cutting costs, and clearing cultural roadblocks. If your plan of action depends on in-house test automation, you may be wondering how to get started. Here’s a guide to the top test automation best practices to shorten development processes and improve your software quality. 

Look at the test automation factors within your company

When establishing a test automation culture, you must first look at the three main factors: product, people, and process.

Choosing the right test automation product determines the success of automation practices. To find a reliable automation technology, narrow down which applications you plan to use and how easy the program is to operate.

Next, consider the people. Who will run your test automation? When developing a group or team for test automation, find experienced professionals who possess an adequate understanding of your business needs and effectively take heed to your instructions.

Finally, factor in the process. Setting up the format for test automation and adjusting schedules and management accordingly is of utmost importance to the test automation process.

Find a dedicated Automation Engineer or team

Instead of requesting manual testers to conduct the test automation, find dedicated resources.

It’s to build a test automation team that consists of at least one automation architect and several automation engineers. The size and quantity of your products determine the number of automation engineers needed. 

Automation testing is essential, but don’t solely rely on this practice 

It’s important to remember that automation tools don’t solve every problem. Automation testing makes the solving process simpler and more accessible, but you must obtain skilled resources to finalize the process.

If the team starts to rely on these tests too much, it can do more harm than good. Keep in mind that not all tests are automated or can be automated. That’s why it’s vital to incorporate exploratory testing.

Understand the application undergoing testing 

The technologies used in your product determines which tools you should select. Make sure you understand the applications you plan on using before initiating the test automation.

If you plan on automating a desktop application, identify which language it’s founded on. If you’re using a web application, determine what the supported browsers are. Additionally, know if any third-party controls are operating within the application. 

Understanding these aspects will help you accurately and effectively select the proper automation tool.

Final Thoughts

To get the most out of your automated testing, ask yourself the right questions beforehand. If you find yourself not knowing what questions to ask or not knowing the answers, operations quickly get out of hand, and adding automated testing to that chaos only makes matters worse.

For optimal success, prepare solutions for questions like: 

• What tools should be used for test automation? 
• When should I execute the automated tests? 
• What should I automate? 
• Who should automate the tests? 
• When should I automate?

After covering your bases and proactively prepping for the curveballs, your development team will be on the fast track to success.