What is Mobile DSP and Why Do You Need It for Your Programmatic Advertising?

Posted on August 18, 2021 by Sherry Hunter

If you work in the marketing industry, you’ve probably heard about mobile demand-side platforms or DSPs. However, if you don’t have a deep understanding of how this tool works and why you may need it for advertising, keep reading the article!

A DSP is used by marketing agencies and brands to manage ad and data exchange accounts as well as different supply-side platforms through one interface. This software is a great solution to quickly buy mobile and tablet impressions at auctions. You can do it in real time through private marketplaces or direct deals. Purchasing mobile advertising space becomes much easier for media buyers since they can make bids in bulk at lower prices. But this is not the only benefit of a DSP! Check the list of demand-side platform advantages and features below.

Advantages of advertising with a DSP

In-app tracking dsp mobile app

Since apps collect first-party data, they provide advertisers with lots of important parameters, such as user gender, age and geo-location. This data helps marketing experts identify right user segments and find the best-performing audience Eventually, ads reach potential customers faster and drive better results.

Precise targeting

In contrast to a web environment that may become entirely anonymous in the near future, mobile IDs are really helpful in tracking user performance in the long run. Device IDs provide marketers with more accurate information on user engagement. Specialists can see the exact number of ad clicks and views in the app. This is extremely beneficial for advertising campaigns. Thanks to accurate targeting, your conversions can significantly grow with a DSP.

Engagement boost

As an advertising expert, you must realize that apps allow for highly engaging and less disturbing ad formats. Users are less likely to be irritated by advertising because it appears during the pauses in their activity. Since they don’t come across boring banners, they may have a good and long-lasting impression from your creatives. Moreover, they may even like your ad if it provides some in-app bonuses for viewing.

High CTRs

Click through Rate is called CTR. The statistics gathered by popular brands shows that in-app ads drive higher CTRs than web ads. The Marketing Dive reported that the average CTR for apps is 0.58%, while for web it equals only 0.23%.

The difference is dramatic, isn’t it? Additionally, Appssavvy reported that a DSP mobile app performs nearly 11 times better than traditional banners. As you see, this type of advertising is simply more effective.

No ad blocking

Unfortunately, in-browser blockers disrupt the effectiveness of web advertisement. Since the majority of people use blocking software, most Internet users are unreachable for your campaigns. But luckily, in-app environment doesn’t enable doing this. Hence, you can benefit from accessing various segments, including previously untapped groups.

Higher revenues

Since recently, there has been a dramatic switch from browsers to mobile apps. The eMarketer states that most people spend 90% of their time on smartphone apps, while the rest is taken by web. So no matter what business you have, you should take into account this behavioral change and make appropriate decisions. Consider the example of Facebook that increased its revenues from zero to over 40% of total earnings with the help of mobile apps.

Choosing a decent DSP

To pick the right demand-side platform, you should have a close look at the features listed below.

Software architecture

A good DSP must work well with different apps, browsers, operating systems and devices. As you might understand, huge amounts of data from numerous sources require a very powerful DSP technology. Therefore, you have to make sure that the platform you are going to use is capable of accommodating massive amounts of data and executing a big number of operations at the same time. A DSP technology must be advanced enough to reflect actual information in real time.

Targeting algorithms

As mentioned above, reaching the right market segments with your ads is crucial for success. Because of that, you should opt for a DSP that has the following targeting capabilities: geolocation, mobile device type, OS, user behavior, context and demographics. If all of these categories are offered by your vendor, then it can be a great choice.

Ad formats

To ensure high engagement rates, you should test different types of ads. Your DSP must support a wide range of ad formats, including videos, rich media and dynamic apps. By analyzing what works best for your potential customers, you can increase your business revenues. Also, make sure that creatives you are using allow for interaction, such as swiping, touching and expanding.

Safety

Before purchasing a DSP, ask a vendor about the security measures they take. To avoid troubles, your DSP brand must be safe. That means that the software must have in-built multi-layered anti-fraud system. There also must be mechanisms that detect fake clicks and track the number of real user impressions.

Performance reports

Successful advertising campaign is impossible with tracking its performance. Reports can provide you with a better understanding of how to get more customers from your ads. So you should opt for a DSP that provides frequent reports on your statistics. Having an updated information gives you knowledge about different aspects of your advertising campaign so you can optimize it and maximize your ROI.

Final thoughts

The main value of DSPs is that they allow advertisers to make multiple bids in real time and manage lots of ads from a wide range of publishers almost effortlessly. It ensures great transparency and makes ad tracking and optimization much easier. Hopefully, this article helped you better understand what a demand-side platform is and whether you need it for your marketing campaign.

Ecommerce Tips: How To Make Payment Easier For Your Customers

Posted on August 13, 2021 by Allen Brown

For an eCommerce business, having user-friendly payment methods is crucial for success. If you’re setting up your business, prioritize payment methods. Explore the many options online and see which one best suits your business.

Customers need to know from the get-go how to make payments after a purchase. Therefore, make it clear how payments should be made and provide multiple options on your site.

The upside of having a secure, friendly payment option is that you can grow your client base. Here are some tips that will improve your customer’s payment experience.

1. Accept a Variety of Payment Methods

Because clients’ preferences differ, offering them several options at checkout makes the payment more manageable. Therefore provide many tools such as credit or debit cards, virtual currency, or even loyalty points.

The catch here is to keep in mind that the payment methods should sync with your customer trends. Find out which strategies they prefer by either doing market research or a survey. For instance, a customer may choose an eCheck because it reduces their costs, unlike paper checks.

2. Offer the Mobile Option

If you want instant payments, providing mobile payment options can be a great way to make your customers’ lives easier. On this front, Apple Pay can be an ideal way to help increase conversions from your mobile customers as an eCommerce entrepreneur. The best part is that if you’re using it for BigCommerce, you can always seek expert advice and consultation to make the most out of the mobile payment option.

Mobile payments provide a convenient alternative to your customers because they can make payments from anywhere. Whether they are shopping online or ordering food, they can pay their bills immediately from their phones. Additionally, mobile payments are secure due to features such as biometric scanning.

3. Use Online Credit Card Payments

Add a payment form that accepts online credit cards. You can outsource this mode to a payment service provider. The provider will host the payment mode and process the payment securely. They also store payment records securely to capture return clients as long as they give their permission.

You can also use a merchant gateway such as PayPal or Stripe. When choosing a service provider, consider their fees and fraud protection levels.

4. Stop Redirecting Customers

Ensure sales and payments happen on one website. Redirecting customers to another site for payment can cost you business. Payment platforms like PayPal are secure, but turning customers from your website might make the payment process cumbersome. Apart from making your customer’s work lighter, retaining them on your website longer can keep them shopping around for more products or services. If the payment process for your eCommerce business involves redirecting customers, you might want to rethink it.

5. Avoid Prodding Too Much

So, your customer has made a purchase and is ready to pay, but there’s a long-form waiting for him to fill at check-out. Having to fill lengthy forms can make a customer abandon a sale. If you must collect information, limit it to the essentials.

Requesting unnecessary details is a hurdle to purchases, and customers don’t like challenges when shopping.

6. Reassure Customers about Privacy

Most people fear making online purchases due to fraud. Customers become skeptical if a website asks for personal information. Therefore, they need to know they can trust you with their details.

One way to do this is to have a Secure Sockets Layer certificate, which means information such as credit card details, IDs, and passwords are encrypted. Having a secure website can also boost customer trust, and ultimately their loyalty. Data security and privacy are paramount.

Here are some moves you can make to help assure customers of their privacy and payment security on your site:

Create a privacy policy page on your website and make sure it’s visible to the customer
Ask for consent before using cookies or tracking customers online
Encrypt data that is being transmitted over public networks like Wi-Fi hotspots so that no one can intercept it
Use SSL certificates to encrypt your customers’ data
Disable the ability for customers to enter personal information on your site
Consider a secure checkout process that doesn’t require a customer’s credit card or other sensitive info
Give customers the option of opting in or out of sharing their contact information with you
Allow customers to delete their account and all personal data from your site at any time

7. Upskill Your Staff

You might have brilliant technology and equipment, which staff can’t operate. If this is the case, train your team to handle such equipment and answer queries related to online payments.

They should also know how to resolve issues like failed payments or hitches during transactions. Train your staff on this whenever you upgrade to a more advanced payment method such as a mobile wallet.

8. Improve Your Purchasing Experience

It’s one thing to have a website that is super good and which customers enjoy visiting. It’s another to ensure they can make payments from wherever they are and whichever device.

Ensure your check-out process is straightforward. One way to do this is to offer a seamless payment option even on mobile devices. You can also assure clients that your payment methods are secure by displaying a privacy statement on your website.

Making payment easier is not the only thing you need to increase conversions on your eCommerce site. Apart from streamlining the checkout process, other things you can do to improve the customer purchasing experience include the following:

Provide adequate information about products
Use high-quality images to showcase your products
Have a variety of colors and sizes available for customers to choose from
Display the price in an easy-to-read format, such as $10 or 10% off
Offer free shipping on orders over $50
Allow customers to return items if they are not satisfied with their purchase within 30 days

The success of your online business is not solely dependent on your product. Having a cumbersome payment method could make you lose business. For a safe and friendly payment experience, ensure your customers can use several options. You should also prioritize security and privacy to build customer trust. On top of this, avoid sending customers away from your site. Remember to train your staff on new technology whenever you upgrade.

3 Free and Affordable Design Software Alternatives

Posted on August 8, 2021 by Alex Sanders

Creating high-quality marketing materials for both your print and digital needs starts with having some type of design knowledge. Unfortunately, not everyone has the skills they need in order to be able to meet the standards their business requires.

Subscription-based software programs like Adobe Suite are expensive and can easily run up to $250 to $300 every year. They are also incredibly technical and take a lot of time and education to learn how to navigate some of the more simple options like Adobe Lightroom.

Affordable Alternatives to Adobe Suite

With developers trying to find more affordable ways to beat the competition, there are now several free and inexpensive options for designing vectors, websites, animations, graphics, flyers, posters, or digital banners for social media and advertising. The best part is that many of them are user-friendly and can be easily used, even when you don’t have years of education and experience under your belt.

Despite there being a significant amount of free and inexpensive design software available across the internet, it’s always recommended that you take a deeper look into your business goals and budget. Trying to cut corners to save money may not actually be beneficial for the long run of your business.

Outsourcing through third-party design and printing companies may be a viable solution for your digital and print designing needs, such as inexpensive real estate postcard templates for your agency or royalty-free images and backing tracks for your local bookstore marketing collateral.

Your time is just as valuable as a dollar sign. If you find yourself spending more time designing graphics than you are running your business, it might be time to look for an alternative.

However, if you think you’re up for the challenge of designing your own work, here are a few places you can sign up and get started for free or at an affordable starting rate.

Canva

Canva is a leader in the DIY design and template generator industry for all print and digital needs. Their gallery of professional templates offers business owners a wide range of options that are suitable for a wide range of industries. Even when you sign up for their free account, you’re getting full access to a large suite of video, photo, graphic, and animated elements for just about anything you might need.

The best part is that they also offer printing services for various products, including shirts, mugs, stickers, and so much more. There is an option to upgrade your service with them for a cost for access to more collateral. The higher packages are more beneficial if you’re looking to collaborate with a larger team, plus they also have advance feature tools like an online poster maker, flyer maker, brochure maker, and more to streamline your design needs.

AppyPie Design

AppyPie Design is an up-and-comer in the industry but provides incredibly similar templates as Canva. While their array of images and videos is a bit smaller and their templates are not as frequently updated, it’s still a very viable option if you have minimal projects to work on.

The catch is that the free plan they have available only is good for up to five projects. After that, you’ll have to upgrade to one of their premium plans which still ends up being significantly cheaper than its competitors.

PicMonkey

PicMonkey is a free design app that was primarily created for photo editing. Since their creation, they’ve made space to keep up with their competitors. The platform now provides simple video editing, as well as various templates for digital and print marketing collateral.

PicMonkey offers a free trial but is not technically free once the trial is complete. Their monthly billing plans range from $7.99 to $23.00 per month based upon the size of your company and your project needs.

Other Affordable Design Apps

Here is a list of a few other design software companies you might want to check out as you continue to search for free or affordable design and editing software. However, they don’t quite keep up with the competition of the top three contenders listed before.

Vectr
Gravit Designer
Inkscape
GIMP
DesignWizard

Conclusion

Whatever your needs are, there will always be free and inexpensive options available. Always consider the alternative of looking into a professional to help you with your design needs.

But if you’re ready to take on the work yourself, these three are definitely worth a try.

How to Start Your Own Social Media Marketing Agency

Posted on August 7, 2021 by Emma Yulini

Thinking about starting your own social media marketing agency but don’t know where to start?

You’ve come to the right place.

While social media marketing is certainly a lucrative industry to work in, the competition is also tight. It’s crucial to plan your business carefully and have the right strategy so you can win more clients and grow your business.

In this guide, we will discuss all the necessary steps to starting a successful social media marketing agency, and let us begin right away.

1. Choose a Specialty as a Social Media Marketing Agency

A social media marketing agency is actually a pretty broad term, and you can actually offer many different services to different types of clients.

In general, you can choose to be either a specialist or generalist agency.

A specialist agency offers specialty services in one industry or sector. For example, you can choose only to offer services to fashion businesses or sports businesses. Or, you can choose to specialize in B2B operations.

However, you can also be a generalist aiming to serve all kinds of clients.

Both types have their own pros and cons, but if you are just starting out, it’s typically best to start out as a specialist and focus on specific types of clients first. This can help in hiring, so you can hire people that specialize in the services you’d like to provide.

However, being a specialist might mean it’s going to be harder to attract your first few clients, so you’ll need to focus more on marketing your business.

2. Developing a Pricing Strategy

How should you price your social media marketing service? There are many different factors that might affect the answer. You should generally consider who your target audience is, your skill/experience level, your unique value proposition (UVP), and your overhead costs when defining your price.

Some overhead costs to consider:

Labor costs
Taxes
Business licenses/permits
Office expenses
Software investments
Professional/legal services

A good approach is to perform a competitive analysis and check how much your competitors are charging their services. You can always opt to charge cheaper than them in order to attract more clients, but if you are confident about delivering more value, it’s okay to charge more.

3. Establish Your Business

Establish your business as a legal entity.

This is often the most frustrating part of starting a business but is necessary.

You should:

Register your business. If you are going to start the business on your own, you can establish a sole proprietorship. However, we’d recommend establishing your business as an LLC or corporation so you’ll be more protected in the event of legal disputes, debts, and other issues
Set up a business bank account(s) to keep a separate fund for your agency and to start receiving payments
Find a legal help to help you in the legal aspects of the business
Depending on your location, you might need to get specific licenses, certifications, and insurance policies before you can start the business. Check with your local trade associations for your local regulations.

If necessary, you can get help from a business consultant or a lawyer to make sure your business is compliant with the legal requirements in your area.

4. Branding and Marketing: Winning Your Clients

The toughest challenge of starting a social media marketing business is landing your first client, but there are effective ways you can try to establish your credibility and attract more clients:

Have a professional website: build a credible, functional website that showcases your credibility and professionalism. Publish relevant, high-quality content on your social media, and add relevant client testimonials to your website.
Social media presence: as a social media marketing agency, it would only make sense that you have at least a decent social media presence. You don’t need to have millions of followers, but make sure you are using social media best practices in all your profiles. Demonstrate that you know what you are doing in the social media space.
Build relationships: build relationships with other brands and relevant influencers. Network at relevant events, and make guest appearances on other blogs, podcasts, webinars, and other opportunities. Actively engage brands and influencers you’d love to work with.

Engage with a HubSpot Solutions Partner program-eligible digital marketing firm. A HubSpot partner firm will have marketing teams that are constantly learning the newest methods for analyzing data.

5. Improving Your Productivity

The more productive and efficient your social media marketing agency is, the more clients you can work with, and the more revenue you’ll generate.

A crucial aspect of growing your social media marketing agency is finding the right balance between executing existing clients’ projects and pitch your agency to new clients. As you can see, this can be very challenging in the long run.

Here are a few tips on how:

Create a workflow that works best for you. This is very important and might need trials and errors before you’ll get it right.
Invest in the right technology. You’ll need, at the very least, social media analytics and management tools (like Buffer, Hootsuite), SEO tools like SEMRush and Ahrefs, Content analytics tools like Buzzsumo, and agency management software and tools like Function Point to maximize your productivity. You’ll also need a complete office suite (Microsoft 365 or Google Suite) and a digital asset management solution like Dropbox.
Content planning. It’s crucial to plan your content in advance so you can batch and schedule your tasks to maximize efficiency. This also allows us to delegate the right tasks to the right people.
Automation: implement automation whenever possible. Tools like Hootsuite, for example, allows us to schedule the posts to minimize manual labor.
Outsource: If possible, outsource some of the more repetitive and redundant tasks to third-party vendors, provided it’s a cost-effective choice.

Closing Thoughts

Starting a social media marketing agency is certainly not an easy task, but in the end, your hard work will be worth it once you’ll get a steady stream of clients.

The key here is to really understand your client’s needs and problems and be a viable solution for them. Keep a mindset that you’ll grow by helping your clients grow in social media marketing results.

What is Content Moderation

Posted on August 5, 2021 by Emma Yulini

What is content moderation? It refers to monitoring and removing from the user-generated content the unwanted parts based on platform-specific rules and criteria. It helps ascertain whether you can use the content on the platform or not. When content such as review or feedback is submitted on a website, it undergoes a review process to ensure that it adheres to the website’s rules. Content moderation is crucial as it helps a website maintain a database of clean data.

Content moderation is common on digital platforms that rely on user-generated content (UGC). They include e-commerce websites, social media, and dating websites. Below are the benefits of content moderation.

Importance of Content Moderation

It improves your site’s search engine ranking and traffic

Content moderation helps improve your website’s search engine ranking organically. Better quality content, including user-generated content (UGC), allows you to rank higher on the search engine results page (SERP). By directing more people to your content, your website gets more traffic.

It protects your brand

Users have varying tastes and preferences. Therefore, you cannot always guarantee that all the UGC on your website conforms to your standard and community guidelines. Content moderators help protect your forum, social media account, or website from any undesirable user-generated content. By keeping your customers happy through positive engagements on your content platforms, the content moderators help maintain a good reputation and protect your brand. To ensure it delivers value, user-generated content needs to be moderated along various touchlines.

Gaining user insights

By content moderation, you understand your community better. Content moderators may go through the user-generated content to see how they are responding to your services. Companies can then use data and sentiment analysis to come up with brand-centered offers. A company can use content moderation of user-generated content not only in marketing but also in product design.

Protecting your online community

Your online community needs to feel safe from trolls, spam, and explicit content. They should be free to express their opinions on matters that concern the brand. Content moderation is essential in making your online platform from such offensive content.

Other benefits of content moderation include scaling your marketing campaigns and keeping pre-cleaned data.

There are several types of content moderation. The type of content moderation used by a specific company depends on the nature of services it offers and the volume of user-generated content. Having understood what is content moderation, what are its types?

Types of content moderation

Pre-Moderation

In this method, all the content submitted by registered representatives or users is given to the verification team. The verification team uses various criteria to detect any infringement that the content may contain. Therefore, in pre-moderation, the offensive or inappropriate content is removed before it is visible on the website. Pre-moderation is an ideal choice for the online communities that cater to high-risk users, like children, to prevent bullying and sexual advancements. A good example is Facebook and online gaming platforms.

Post-Moderation

From the user-experience view, in online platforms that require moderation, post-moderation is better than pre-moderation. The content is posted on the site but replicated in a queue to be examined by a moderator later. It allows conversations to take place immediately within users. The platform operator becomes the legal publisher of the content as the community grows. Unfortunately, for some communities like celebrity-based news, this can be a risk.

Reactive moderation

In this type of moderation, a company relies on the users to flag that they deem inappropriate or in contravention of the company’s rules. It acts as a safety net to the unsuitable content that gets past the moderators when used alongside other types of moderation.

Automated moderation

This type of moderation uses technical tools and Artificial Intelligence (AI) for content processing and moderation. It applies predefined rules and natural language processing to approve or reject user-generated content. A word filter is the most commonly used tool in automated moderation. A dictionary of banned words and the tool either replaces, flags the word for review, or rejects the post entirely. In addition, the captcha system is used to establish if a user is a human or a bot.

Other types of automated moderation

Block keyword – The system rejects any post containing a specific word
Image filter – Here, the tool removes all posts having banned images such as violence or nudity.
Block user – Auto-moderation rejects a specific user’s all incoming content.
Whitelist User – The system approves all the incoming posts that belong to a specific user. They bypass the moderator’s queue.

No moderation

Though an option, choosing not to moderate content in the current age can prove fatal. With the advent of online stalking, cybercrimes, and hate crimes, businesses and companies have grown serious about content moderation.

The Do’s and Don’ts of content moderation

The Don’ts of content moderation

Wait long before starting to moderate your content

Do not wait for long before starting to moderate your content. As your platform grows, you need to have a scheme for creating user-generated content moderately.

Misinterpret a good content

Quality content is essential in creating user confidence and achieving a robust user experience on your platform. Avoid misinterpreting good content that you end up dismissing user-generated content merely because it is negative.

The Do’s of content moderation

Moderate all content

To see to it that there are fun interactions on your platform, ensure that all the content is moderated correctly, be it photos, text, or videos.

Have clear rules and guidelines

Your content moderation rules and guidelines must be transparent to all those who engage in content moderation on your platform.

Need fitting moderation form

What is the kind of content, and who are the users on your platform? This creates a picture of what criteria for moderation and configuration to use.

Outsourcing Content Moderation

If your company needs professional content moderation, you should outsource it. The benefits of outsourcing rather than hiring in-house include:

It frees you from hiring and training new content moderators

Form a team of professional content moderators takes much time. This involves hiring, training, performance feedback, and monitoring. Instead of going all through this, why not just outsource? This way, you get to concentrate on the core functions of your business.

Expert content moderators

Through Oworkers, you get the help of expert moderators. Outsourcing companies keep a roster of professional moderators who will give you quality moderation support for your platform.

Necessary tool and ready knowledge

Outsourcing companies ensure that all the tools, workforce, and processes are available before offering a business solution. By outsourcing your content moderation, you avoid the costs of setting up new offices, getting resources, hiring and training a new team. Therefore, you do not need to buy tools or hire and train your content creation team.

Bottom Line

To ensure fun and exciting interactions between the users of your platform, content moderation is vital. Additionally, moderating your content using any of the above techniques has many advantages. Outsourcing your content moderation needs saves you time and money while offering you the highest quality services.

How to Migrate from PrestaShop to WooCommerce. A Safe and Simple Guide for 2021

Posted on August 4, 2021 by David Brown

Do you have an existing Prestashop eCommerce internet site that you want to broaden? WooCommerce may be your selection as it has shown itself every so often as an ample eCommerce system. In this tutorial guide, I am going to explain the basic steps to migrate from Prestashop to WooCommerce.

Prestashop is an open resource CMS that is one of the most effective eCommerce platforms. It allows site owners to offer their products with out-of-the-box attributes as well as expand their organization. Currently, it powers over 270,000 online stores globally. In addition, it has an exceptionally instinctive user interface to manage your online shop quickly. Moreover, the open-source platform is clearly cost-efficient. On top of that, it uses some vibrant as well as vibrant themes to develop an internet site that mirrors the nature of your business. In fact, systems like TemplateToaster offer Prestashop style makers to develop one-of-a-kind looking on the internet stores.

WooCommerce, on the other hand, is among the fantastic WordPress plugins as opposed to a stand-alone ecommerce platform. Yet wait, it is a great advantage. We understand that WordPress includes endless themes and also plugins. For that reason, you get accessibility to all the styles and plugins with WooCommerce. First off, WooCommerce is a totally free plugin which means it is cost-efficient. Secondly, it efficiently streamlines the entire eCommerce site advancement procedure to offer you a functional on the internet store. Finally, the extensions, as well as functions, offer reputable scalability to expand your on-the-internet store. On top of that, it includes some out-of-the-box marketing functions like the capability to add customized item tabs. In a similar way, you can develop a custom-made WooCommerce style to offer a personal touch to your online site.

Why move from Prestashop to WooCommerce?

Prestashop is a fantastic platform unless you need to expand your business and also require a lot of website traffic on your internet site. Both WooCommerce and PrestaShop are complimentary platforms/plugins but Prestashop mainly supply paid modules that can cause a very costly scaling. WooCommerce, on the other hand, provides fantastic scalability as well as store improvement attributes within a set budget. In addition, WooCommerce has actually managed to incorporate all the good things of WordPress CMS while bringing great marketing functions with the WooCommerce plugin. Additionally, you can increase your online organization with a lot more 360 methods utilizing WooCommerce. Right here is a listing of the best PrestaShop hosting suppliers as well as Woocommerce CRMs. You might additionally find out exactly how to quicken a Woocommerce store.

Pre migration process

Prior to you beginning the migration process, you need to make some advanced plans to make certain whatever goes as intended. And if anything goes wrong, you have a way out. As a result, right here are some things you need to take care of-.

Back up your Prestashop Shop.

First off, back up your data. It protects you from shedding information and also essential cases. Indubitably, it is not compulsory data but it is crucial for your own safety and security. Typically, supporting the Prestashop process involves two significant steps, as mentioned listed below.

Supporting Prestashop Database: Locate your database supervisor as well as inspect all the tables as well as select the Export option. It will produce an SQL file that is more exportable. Conserve the ‘. sql’ on your neighborhood device to effectively produce a backup of your data source.

Supporting Prestashop data: After backing up the data source, it’s time to back up all the documents as well as folders of your Prestashop site. Attach to the public_html folder of your data through the FTP client you make use of. I’ll cover the actions using FileZilla for this overview. First of all, duplicate the folder having your site’s data and paste them on your local device. That’s it.

Install a brand-new WooCommerce shop.

Before you begin the migration process, you require to have a useful WooCommerce site first. In other words, you need a WordPress internet site, a domain name, a WordPress organizing provider, to set up your WooCommerce site. We recommend Bluehost for WordPress and also Woocommerce as it is officially backed by WordPress projects. Here is a thorough overview.

Below is an introduction of basic steps involving WordPress installation-.

Download and install and unzip the WordPress zip file.
Create the database as well as the admin.
Submit your website data on your webserver.
Run the WordPress setup wizard.

When you have your WordPress internet site up and running, go to your WordPress admin location. Navigate to Plugins > Include new as well as situate WooCommerce. Click Trigger to include the WooCommerce plugin to your WordPress site. That’s it, you have actually efficiently mounted a WooCommerce shop.

How to Move from Prestashop to WooCommerce:

There are two means to move from Prestashop to WooCommerce: Making use of a plugin and hands-on way. The hands-on method is the prolonged way which takes permanently to complete. Additionally, it is appropriate for tech-savvy customers only due to the fact that it is rather complicated. If you have chosen to move from Prestashop to WooCommerce using a plugin, there are various plugins that can help you do that. We suggest the Cart2Cart service since it makes it possible for a quick as well as hassle-free movement process.

Adhere to steps to move from Prestashop to WooCommerce.

Step 1.

Both Prestashop, as well as WooCommerce, are self-hosted platforms which means the activity formula is the same. It indicates you can use the Cart2Cart solution and also get all your shop products moved from PrestaShop to WooCommerce without the assistance of a designer.

Step 2.

The following step is to choose the source and target platforms (PrestaShop and WooCommerce accordingly), pick the information kinds you intend to move from Prestashop to WooCommerce along with the added movement options. The service will do all the rest.

Post movement process.

Now that you are done with the moving process, there are a few things you intend to inspect to guarantee that your WooCommerce online shop is working fine-.

Inspect your new WooCommerce shop for random mistakes like the right classification of items, visibility, perform a couple of searches, inspect web links, etc.

Inspect your WooCommerce store and also install all the necessary expansions to make your shop have all the attributes you need that are not included in the customized version of WooCommerce.

Update to the current information migration service which will certainly reroute your visitors to your brand-new WooCommerce website if they still visit your old Prestashop LINK.

Moving from Prestashop to WooCommerce – Verdict.

Both are self-hosted, free eCommerce systems that come with some extraordinary sales attributes. Furthermore, the variety of automatic migration plugins make the entire moving process smooth and very easy. Utilizing a prominent and relied-on solution like Cart2cart makes certain a complexity-free, smooth migration process. This is all you need to recognize in order to carry out an effective migration from Prestashop to WooCommerce. With any luck, this guide will help you recognize the movement process of Prestashop to WooCommerce.

iPad Mockup: Vital Things You Should Know

Posted on July 27, 2021 by Evelyn Adams

To showcase how great your product designs are, you need to use one of the best presentation tools – mockups. There are things that you need to know why using a mockup is highly recommended by experts. Of course, your main goal is to have a product design that can capture the interest of potential customers. Providing the best solution to the audience is important for your startup or existing venture to prosper.

Creating a website and/or mobile app is significant for your business to shine. That is why you have to consider using an iPad mockup. This mockup has been tested by its users as effective in showcasing the design for the purpose of getting the feedback and comments of the target users. Your brand can stand out when your offers are accepted by the potential market. For this reason, you need to recognize the importance of iPad mockups.

Read more details here: https://store.ramotion.com/Ipad-mockup

Selling your products to potential customers is not easy. You should convince them that what you’ve got is the right solution for them. That is why it is a must to have a perfect product for the target users. Realizing this objective requires you to observe a certain approach. Using a mockup is perfect in this sense. Why? This is a proven tool that you can utilize to get the impression of the target customers. Scheduling a product idea presentation is one of the basic requirements you have to abide by for your business to be recognized as a top solution provider on the market.

Instead of bringing with you an actual product, you can use a mockup design to portray how beneficial and functional a certain design is. For instance, you need to have a website to display the content regarding your product. The website structure needs to be polished before the web designer and developer will finalize the output. To have a well-polished website information architecture and structure, all you need is an iPad mockup template.

iPad mockup templates

Did you know that there are free-to-use and subject-for-subscription iPad templates nowadays? If you are worried because you don’t have the technical know-how about codes, you should rejoice because even the unthinkable is now made available for grab. Meaning, you don’t need to worry about having no knowledge of coding. You can look for ready-to-download and ready-to-use mockup design templates on the web today.

Those free mockup templates are created and made available for every business organization to try to use. Boosting the performance of your business is definitely easy with the help of a free mockup provider.

According to Ramotion, “This is the main reason why companies like ours exist. We want to help business people have the great opportunity of hitting their goals and objectives. We know the importance of mockups. That is why our own website serves as an extensive online library where business entities can get their free mockup designs and templates.”

With the available iPad mockup templates nowadays, you can have a wonderful chance of hitting the so-called competitive edge. Take note that it is important for your brand to compete strongly. Your business can only stand out from the rest of the crowd when you have the right product for the audience. Definitely, you badly need an iPad mockup. Beating the competitors is possible when you are using the best mockup ever. It is a great tool to get and gather the impressions and perceptions of the audience. Once you have the right mockup, chances are, your business will become strongly competitive.

Photorealistic Presentations

With the right mockups, you can present your business-related designs in a photorealistic manner. Do you see how essential it is? Yes, it is really vital to have a tool which can help you in showcasing and portraying your photorealistic designs. Good news because the availability of a mockup design is great for this purpose. Choosing the right iPad mockup template is highly suggested because it can work to help you have the right product in the end.

The design of your conceptualized product needs to be polished well. Otherwise, you are going to lose the full potential of your business to stand out. Photorealistic presentations are what you basically need for you to have the right foundation. What is the bottom line? Simply put, you should have presentation material that can help you reach your goals and objectives. As a business organization, you should have a well-polished and greatly-refined product design. This is the best way towards the achievement of great and favorable results.

All you need is an image design to be placed on the template. You don’t need to possess and apply high-level technical knowledge. If you are not a tech-savvy person, then there is no problem. Why? All you need is a perfect mockup which can help your business achieve the results you ever wanted. You have to determine the right perspective vis-a-vis your goal to have a perfect and suitable product design. At the end of the day, you should be using an iPad mockup design for the purpose of improving your own concepts.

A user-focused product design is what will bring your business to the pedestal of success. This is quite true. That is why you are advised to look for a mockup provider. Through a perfect mockup template, you can present your product design in a photorealistic way. This is a significant approach for you to hit your main goal which is to attract your potential customers. The identity level of your brand will increase dramatically granting that you can offer what is best and right for the audience.

Easy-to-Create Mockups

It’s discussed above that there is nothing to worry regarding mockup design and development. Why? Because there are iPad mockup templates which can be downloaded and used easily these days. There are drag-and-drop templates on the web at present. All you need is to find one which can make your business website, mobile app, and other digital products more enticing and more engaging. Attracting the customers is never easy but you can have the chance to realize this goal when you are using the right mockup template and design.

What you should look for are templates and designs in Sketch or PNG. Then, you need to try the mockup designs which are given for free. Even if they are free, it does not mean that their quality is inferior. You can have the great opportunity of producing a perfect mockup design even through using a free mockup design. That’s it! Thus, you have to look for a source of an iPad mockup design. This way, there can be a higher chance of beating your competitors.

The main objective to hit is to lure the potential customers that your brand does have the right product. You cannot produce the right product in the absence of a perfect mockup. This is a rule of thumb which you need to follow. Not following this rule can compromise your business future. Of course, you want to have an excellent business performance. This is the simple reason why you should look for a source of easy-to-create iPad mockups. Having one today can really make your business highly profitable.

It is more advantageous if you have basic knowledge or skill sets related to Adobe Photoshop and/or Sketch. Framing and finalizing your mockup design can be a bit easy when you have such skill sets. However, it does not mean that when you do not have such skills, you cannot create your own mockup. Point is, there is still a chance so long as a drag-and-drop mockup template is extracted from a legitimate source. Then, try to have a mockup generator tool where you can place your own design with the help of a blank mockup template.

Conclusion

Do you think it is easy to convince people that what you’ve got is perfect for them? Definitely not easy! What you need is a right and legit source of a world-class mockup design. A template that is relevantly perfect is what you need for you to test the water. Using a mockup is like testing the water. It is done to ensure that you can have the right product for the audience in the end. Pleasing your customers is absolutely necessary for the purpose of bringing your business to the top.

Being strongly competitive is a subtle thing to realize but doable. How to achieve this? You clearly need a presentation tool that can help your business have the right products. In this case, it’s an iPad mockup that is suggested. Just look for the right source of a professional and world-class mockup. This way, you can make your business profitable.

Look for the right mockup design agency today!

Web Hosting Hacks And Tricks That You Should Know About

Posted on July 20, 2021 by Charlene Brown

Anyone who has a website or is planning to have one should know the indispensable role of web hosting. Web hosting is the process of buying or renting space on a web server for a website to store its files and publish these files onto the internet. It is like a virtual warehouse that you can access to store and retrieve the resources you want to access or want other people to access. However, keep in mind that not all web hosting service providers are the same, and the web hosting plans they offer have advantages and disadvantages. Read on to know about some web hosting hacks and tricks you can use for a responsive and reliable website.

Research Your Web Hosting Options

Your web hosting option research should be extensive. Do not just look for the best providers and excellent reviews. Also, look for the worst ones and negative reviews. Chances are, some of those who make it to the best list are also found in the list of worst ones. Be investigative and verify the validity of the reviews you read. Weigh the percentage of disgruntled users and check if the reviews are subjective or biased.

Also, thoroughly research the promos and offers some providers display on their advertisements. Check the hosting types such as dedicated, shared, cloud, WordPress, VPS, or reseller and other relevant hosting information if they are indicated in fully visible Hostgator coupons or other similar web hosting coupons offered by other websites.

Different hosting types have different prices, with shared hosting being the cheapest and dedicated hosting being the most expensive. Discounts in these promos are often attractive but also check the applicable promo period and conditions associated with availing the promo.

Match Your Hosting Needs with Your Website

While it is good that you have various choices for your web hosting provider, not all the services are tailored to fit your website’s needs. Check if you are using a static HTML website or WordPress, if you are using a simple coding language like HTML or CSS or a more advanced language like PHP, Javascript, or Python, and the number of sites you want to create. Also, consider your monthly budget and the anticipated traffic your website will receive each month. Having these factors accounted for will help you make excellent web hosting service provider choices.

Register for Domain and Hosting Separately

It can be temptingly convenient to register your website’s domain and web hosting under the same company, but as much as possible, it shouldn’t be the case. Unless you are certain that the web host is established and reputable, you can entrust the domain of your site to the web hosting company. Otherwise, err on the side of caution and protect your website’s domain name – the online identity of your business or private site. Also, website domains are very expensive and are vital to the establishment of a website’s online presence on the web.

Thus, it would be best to choose a separate yet trustworthy and dependable web domain registrar. Web hosting and domain registration under the same provider can expose your website to the risks of an inaccessible domain, compromised web domain account, and possible loss of virtual identity. You don’t want any nasty surprises in the event the web hosting company goes down.

You might be asking what are the benefits of having a separate web host and domain registrar. One advantage is easier file management. When separate companies dedicate their services to hosting and domain maintenance, you get the best possible service without compromising the other, which usually happens in a two-in-one setup or bundle under a single company. Switching to another web host is also easier without other commitments tying you down.

If a separate company handles the domain, you can focus on changing your web hosting company if you are not satisfied with its services. Having a good company name is key, this will help SEO and keep your brand recognizable. Be sure you have thought this our thoroughly.

Go For Upgradeable Rather Than Unlimited Web Hosting

Unlimited storage or data transfers can be very enticing and misleading, especially to new website owners or creators. If it sounds too good to be true, it probably is. The truth is, you are just given a large but limited storage size and a high data transfer cap under the web host’s Terms of Service. Does a regulated stream of traffic feel unlimited to you? Probably not.

A smart approach would be to choose a host that can give your website room to grow in the future. Look for a web host that offers upgradeable bundles or hosting types. As your business or private site grows, your need for more storage, bandwidth, and other hosting features and resources also increases.

Creating and maintaining a website is a wise investment, provided you have sufficient knowledge on how to get the best resources and services. Web hosting is one of the essential aspects of a website. To harness the benefits and advantages of web hosting, always start with assessing what you or your business needs to achieve with your website and align your website needs with the features offered by the web hosting provider. Strive for balance and harmony between responsiveness, relevance, and engagement between your website and web hosting.

How Does Social Media Affect Your Body Image?

Posted on March 31, 2021 by Amy Fischer

Nowadays, you will find social media apps on everyone’s device. Social media is an interesting platform for sharing the latest photos, videos, and various kinds of posts. People interact with virtual communities and networks. The trend of gaining YouTube subscribers and Facebook followers is spreading because people have started sharing content publicly and this content now can reach millions of people.

Social media is not an ordinary platform. The users also get awareness about the current situation happening around them and gather knowledge. Other benefits include the generation of leads and sales for the business. That’s why the fad of social media is on the mind of youth.

Influence of Social Media

Sometimes, some pictures and videos went viral on social media that give fame positively or negatively to the person behind the content. The present-day situation attracts not only young minds but people of any age group to use social media.

People get to know about new brands and products mainly. Social platforms are time killers and keep entertained with the most viewed content and post. It keeps your mind involved in a unique way that makes you feel that you are participating in the current situation happening around you.

How Body Image Is Affected?

Social media have positive impacts in various fields. But nowadays the use of social media is reaching the peak of usage. Several surveys found that people overuse social media and that has a negative influence on them.

When it comes to how people’s body image is affected by social apps, there are various influencers and celebrities who keep on posting regular content related to it. Some posts affect youth greatly which makes them compare themselves with the character present in the image.

Some people use these posts to influence and motivate themselves. But in most cases, youth are discouraged after watching their body and financial achievements. They start to compare their body type with their peers and even celebrities. Also, they start to stalk their profiles all day and demotivate themselves by seeing those attractive posts.

After gazing at those glamorous posts, people start to focus more on their body looks. Several pictures are edited using software and apps to make them appear eye-catching. Many people aren’t able to distinguish between real and edited pictures, so they start believing blindly in pictures and put stress on themselves.

People start to follow unnecessary routines and put pressure on their families as well. We can observe a slight change in their behavior. They start to live in frustration, stress and talk rudely because of their constant thinking. They don’t accept their real version and pretend to be some other personality.

Conclusion

If social media is used in the right way then it is the best thing. You need to ensure whether you are following the right page or not? Because these accounts and other related accounts’ posts influence your lifestyle extensively. You get a chance to learn something new every day. Don’t forget to follow your daily routine while scrolling posts.

People on social media present themselves attractively so that they can get good views. It might be possible that without your willingness these kinds of posts stick on your feeds. Simply you can reduce your time to use this platform and live a realistic life by accepting your original personality.

How to Make Your Online Community a Safer Place

Posted on March 29, 2021 by Edward Brown

At a time when we need to limit the amount of physical contact and interaction we do, it’s vital to find ways to keep in touch with others. Surviving through the pandemic isn’t just about getting out of being physically healthy, it’s also about getting out mentally fit as well.

To fight the sense of isolation and loneliness, one thing you can do is engage in online communities with people that share the same interests as you. Of course, there are dangers when it comes to online communities. Whether you’re a moderator or a part of the community, it’s always better to stay free from toxicity and potential threats online.

Let’s put you in the position of a moderator. This makes you the leader of the community and in some cases, you are the founder as well.

How can you ensure that the people within your community are safe? Here are some tips you might want to consider.

Get A Content Moderator

If people are free to post their content and thoughts on your community, then it’s imperative that you take the time to moderate what is posted on your platform. Understandably, not everyone has the time to do this but there are ways you can do this without having to do it yourself.

Of course, we are talking about hiring online moderators that do the job for you. It’s a little expense on your end but it’s an investment that keeps your community happy and well-regulated.

A content moderator will basically browse through all of the user-submitted content in your forum or page. It would be best to hire multilingual online content moderation services so that more people have the opportunity to enjoy your community safely. It’s the easiest way to filter content without having to go through hoops on your end.

Aside from keeping your community safe, content moderation also helps you abide by community standards set by certain platforms.

For instance, Facebook has community standards even for the Groups features. If the Group you own breaks those guidelines, the group can be deleted entirely. It would feel horrible to have your page taken down because of the post made by others.

Filter The Community Rigorously

Some platforms allow you to filter all of the people that join your community. For instance, Facebook lets you set a few questions that interested people will need to answer should they join the group. Once submitted, you can check out their answers and it’s going to be up to you whether or not they are allowed to join.

It may seem bothersome on your end to set up such restrictions on your page but trust us, it can pay off. Aside from filtering your members, these will also prevent bots and spammers from getting into your community. Thus, making everyone much safer within.

Some people won’t even try answering the questions once they see it on your Groups application menu. However, that only serves your community better. You’re at least guaranteed that every person in the community is passionate and serious about joining.

Be Clear About Your Rules And Regulations

Every online community thrives on proper management. Without a proper set of rules and regulations, no online community will be safe for anyone. As such, it is important that from the very beginning, you become clear about what you expect from members of the online community.

Setting a list of do’s and don’ts to follow is a must to keep an online community safe. Some of the common rules that benefit every member include prohibiting hate speech, racial slurs, adulterated content, and even the sharing of pirated content. It’s safeguarding not just your members but your community as well.

The rules and regulations should be visible upfront. On Facebook, you can pin it at the top of the page so all members will see it once they get to your community’s hub. You can also do this on other platforms such as online forums and community websites.

The key to making a good set of rules and regulations to abide by is to make sure that everyone benefits from it. There is such a thing as being too strict about the rules. If you are having trouble setting your own regulations, you can turn to other online community owners for help to ask them about what rules they set and go from there.

Don’t Be Afraid To Ban Or Remove Members

A common mistake that community owners make is being too afraid to remove members. It’s understandable that as a community owner, you’d want to see your group grow larger in numbers. However, it’s more important to keep your members happy and satisfied.

If you continue to keep toxic and offensive members for the sake of keeping your community large, you’ll end up with fewer members because others will leave on site.

The best way to regulate your members is by giving them at least three chances when it comes to bannable offenses. Make a list of members who break the rules and once they commit a mistake three times in a row, then you should bid goodbye to them immediately.

Understandably, some offenses are heavier than others. For instance, if one member engages in hate speed on your platform, then it would be best to have him or her removed immediately.

To be fair to others, make it possible for those that have been banned to rejoin the community eventually. Give them a few months of probation before letting them join again. Like with banning, some offenses are unforgivable so it would be best to let members who commit such acts permanently be banned from the community.

Running a community is not just about making the most members. It’s also about making each and every one of your members feel safe and respected. With the world in the state that it’s in, the last thing anyone would want is to get toxicity online. Communities online should be a safe haven for everyone.

Law Firm: Marketing Tips From The Experts

Posted on March 26, 2021 by Charlene Brown

Following a year notable for the COVID-19 pandemic, law firms being among the most competitive markets now have to take marketing more seriously to get more clients and stand out from their competitors.

Given how people search and get information on the web these days, marketing your law firm can be an uphill battle. However, digital marketing has continued to be useful for businesses, and here are six marketing tips to help you understand some fundamental elements of online marketing for law firms.

Identify Your Target Market

A good rule of thumb in marketing is to know your customers so well, that you know what they like, where they are, and how to reach them. To define your target market, you need to ask yourself questions like “What type of clients do I want?”

Usually, law firms have a particular niche which is often based on the type of cases they want, or their practice area. Some attorneys want workers’ compensation claims or a personal injury case, while others want disability claims, etc. If a firm focuses on family law, they’ll need a different messaging than a class action attorney. So first, identify your target market.

Build A Strong Conversion-focused Website

Law firms must strive to stand out by design by creating a custom website that shines the spotlight on your firm’s unique selling proposition. Your website is the foundation of your Internet marketing efforts, where you provide basic information about your services and show your expertise for your current and potential clients.

There are many aspects to consider when evaluating your website design. For attorneys, It’s about showing prospective clients why they should choose your firm over your competitors. Your website should focus on the User Experience. This way, prospective clients should be able to scan your website and find what they are looking for without missing the point.

Conversion is the proof of an excellent website, let yours guide the users to answers they are seeking and ultimately make them contact you.

Optimize For Search Engine

SEO (search engine optimization) is simply the science or art of ranking high on search engine result pages when searches make queries online. Unfortunately, developing, implementing, and maintaining a successful SEO strategy for law firms takes time, energy, and technical knowledge that many busy attorneys don’t have, yet, it is as important as the other part of your marketing strategy in this digital age.

Some useful SEO practices include;

Targeting local keywords to show up for relevant searches in your area.
Categorizing your website for visitors to find the pages they want, especially if you offer different services.
Optimizing your pages to make it easy for search engines to read, therefore allowing you to compete with other local firms.

Start Using Email

Global email users amounted to 4.48 billion users (Indectron), that figure is said to likely grow to 4.85 billion users by 2027. If you think about it, that’s half the world’s population.

Attorneys have a lot on their plates. That is why we offer email marketing for lawyers because we understand that you have to handle cases and still think of how to find leads to bring in fresh cases.

While word-of-mouth and referral marketing bring in clients, today, email marketing is one of the most effective types of digital marketing. This is not only because it is cost less compared to mainstream marketing channels, but because it can help you keep in touch with an extensive network of contacts by sending them informative, interesting, and engaging content. A simple email every so often can help you stay at the top of peoples’ minds so that if they need an attorney in the future, they know who to call.

Create Valuable Content

No matter the type of law you practice, understand that your clients need help. And for most people, it begins with a google search before they choose a law firm to work with. According to a 2020 study, 86% of study respondents said they would use Google as their resource for researching a lawyer online.

To meet this group of people at the point of their need, you need to produce content that answers all of their questions. This will show potential clients you can help them.

Creating valuable content helps you build authority and shows that you’re the best attorney around.

Create A Solid Social Media Presence

As a law firm, to be successful, you need to connect with old and new clients, so you can drive more business through the Internet.

Consider the fact that almost everyone uses social media, including your new clients, so maintaining an authoritative and professional profile on Facebook, Twitter, and other platforms is essential to your firm’s growth.

There are significant reasons law firms need to inculcate the above into their overall marketing strategy. One of them is that you will get a huge return on investment through new clients. If done well, these marketing tips will not only make you an authoritative brand in the legal industry, but they will deliver impressive, measurable results.

Top Reasons You Need To Use Blocks On Your WordPress Website

Posted on March 25, 2021 by Charlene Brown

If you’re using WordPress version 5.0 or later, you might be curious about “blocks.” Blocks are a new way for WordPress to arrange content within blog posts and pages. In simple terms, a WordPress block is a single content unit. A paragraph, a heading, an image, or any other type of content may be used as the content’s unit.

You’ve probably figured out that a block isn’t just a visual element by now. It’s a word that means they make it simple to add and edit the content on a WordPress website and offer design options that were previously difficult to come by. Each element can be placed in its block in the block editor. As a result, a heading is distinct from a paragraph, and a quote is distinct from a block. Each photograph, audio file, and so on are the same.

Different Types Of Blocks

Blocks come in a variety of options. If you use a plugin like WordPress Gutenberg plugins, the blocks can be expanded even further. Some plugins, such as Yoast SEO and WooCommerce, will add blocks as well. The following blocks are included with WordPress:

Reusable
Widgets
Layout elements
Most Used
Embeds
Common

Reasons To Use WordPress Blocks

You can use the WordPress visual editor, which has replaced the classic content editor known as Gutenberg, in addition to the fantastic inventions.

To Build Layouts

All content is expressed as blocks in Gutenberg, and post layouts are defined directly in the editor. Content layout https://yoast.com/the-block-editor-gutenberg-why-you-should-be-using-it/ is specified in template files using HTML and CSS, and the new block editor is free-flowing like any other word processor software.

To get two blocks of content side-by-side with blocks, you don’t need to know HTML or CSS, making layouts more available to the average user. The blocks can be used for a variety of purposes as a website owner.

Making FAQs Interactive

WordPress blocks allow you to create a FAQ quickly and easily. It will most likely appear as a series of questions and answers if you try it manually. By making the questions clickable and including a “back to top” link in the blocks, you can further customize it. Otherwise, unless you know how to code, it won’t be very interactive.

Ability To Add More Plugins

The best part about using WordPress blocks is that you aren’t restricted to the default ones. That is, you can add new content and layout blocks by installing other plugins. You can use the blocks to make the block editor feel more like a page builder, allowing you to easily create multi-column layouts and insert styled content such as testimonials or a price table.

Easily Accessed Information

Checking the word count, headings, and paragraphs is part of your daily routine as a writer or content creator. Fortunately, blocks come in handy in the information box, which can be accessed by clicking “I” on the block editor’s top bar. Its primary purpose is to count words, headings, and the number of blocks in a document.

Enables You To Create Content Easily

The block editor feature is included in Blocks. As a result, you can edit and customize each block as needed depending on your article’s needs. It gives your content a more professional look by providing a standardized and balanced approach. As a result, the blocks give visitors to your website a professional feel.

Makes Custom Blocks Creation Simpler

WordPress blocks make things easier for developers and designers to give audiences more complex and interesting block combinations, in addition to the obvious time-saving benefit. This allows themes and plugins to provide their custom block patterns that can be used across a website without requiring any custom coding. A custom WordPress development team makes it easy to enhance your WordPress website.

Different Styling Options

The use of WordPress blocks results in a significant improvement in visuals. It has a lot of styling options so that you can beautifully present your content. If you already have a website, using themes ensures that your site’s look and feel remain consistent. The blocks, too, come with various customization options, such as background colors, text colors, and drop caps.

Blocks Are Intuitive

A single document can be transformed into a collection of elements that can be tweaked separately using blocks. The editing features for each block are easily accessible, so creating pages of content with paragraphs of text interspersed with photographs, videos, and various-sized headings takes just a few minutes.

WordPress blocks are admirable in every way. The editor is easy to use, intuitive and allows you to do things you couldn’t before without coding. WordPress blocks have a bright future ahead of them, as you’ll soon be able to add any piece of content you can think of to a blog post or page using the block-based editor.

Crucial Questions to Consider Before Designing a Website

Posted on March 12, 2021 by Roz Malaca

It is tempting to rush into designing a website so your business has an online presence, especially with web builders available. However, taking the time to understand exactly what your needs are will ensure your site serves its purpose. Before you jump into the development stage, Nicada Digital suggests you consider these questions to keep your team focused.

Q1 – What are Your Business Goals?

You or a developer cannot create the perfect website without knowing your business plan. Without knowing what your goals are, analyzing the effectiveness of your site is impossible. Therefore, create an outline of what you want from your site and what the budget is. Professional designers use your brand identity and combine it with your goals to create effective webpages.

Q2 – What Function Does the Website Have?

Your business plan should cover every aspect of your company, including what role your site plays. Different functions include:

Generating leads
eCommerce pages
Classes or courses
Provide information
Connect to social media

Q3 – What is Your Target Audience?

The type of website you create varies based on the target audience. Consider your good/service and who you expect to purchase it. Developers use analytic software to watch demographics to ensure the site is effective in reaching potential customers. Webpages from ten to 15 years ago required extensive coding knowledge but still looked very similar. Now, content management software (CMS) allows a designer to make sites that are: easy to navigate, versatile and accommodating.

Q4 – How Do You Plan to Measure Success?

From the very beginning of your company creation, you will be setting milestones to reach goals. The same is true with your website. Developers want to know your long- and short-term goals so they can assist with adjustments to your site. This area ties back into the function your site will have. If you are looking to generate leads, how many a week/month are you expecting.

Q5 – What Research Have You Done?

When you decided to start a business, you likely performed in-depth research of the industry. Building a website requires studying how features affect your traffic. You want a site that is unique but competes with other companies in your trade. Visitors should visit your webpage and find the answers they need without feeling overwhelmed. Before you talk to a developer, analyze your competition, and take notes about what aspects you like.

Q6 – Who Will Manage the Site?

The complexity of your site is dependent on who will be managing the project. If you are planning to hire a development team to handle every aspect of your webpage, a complex site is no problem. However, if you prefer to handle the maintenance, then you want something you understand.

Q7 – What is Your Budget?

Finally, you will need to set a budget for your website. It is easy to lose focus on the project and incur extra expenses quickly. Set a budget for the development team to stay under. Consider the following aspects that incur costs:

Web Host
CMS
Domain Registration
Specialty themes/plugins
Development team
Any software (newsletters, social interaction, accept payments, etc.)
Site security

Once you have the answers to these seven questions, you are finally ready to begin the project.

Benefits of investing in SEO

Posted on March 6, 2021 by Tanzeel Ur Rehman

Nowadays, people rely on search engines to look for a variety of brands and services. It simply means that your target audience is already searching for the services and products offered by your brand. And, if you want to be found by your target audience, you need to consider investing in search engine optimization.

It would not be wrong to say that SEO is an integral part of the digital marketing industry as it helps in building your brand awareness. On top of that, you can take advantage of different SEO strategies and techniques to boost your business. If you are still wondering how SEO can help to improve your brand visibility online, here are some reasons laid down by a reputed SEO agency why you should invest in Search Engine Optimization (SEO):

Improved Brand Visibility

Undoubtedly, branding is a time-consuming, costly and challenging task. Regardless of what your niche is, you have to work on increasing your brand visibility online. And nothing can be better than SEO to bring a noticeable impact on your business. When you invest in SEO services, you will be able to drive traffic to your site. With passing time, your brand will not only gain increased visibility but also will win the trust of the customers.

Bring In More Leads

Let’s be realistic, every company owns a website with a primary goal to take an edge over their competition and not to mention, increase their customer base. If you are smart enough to invest in SEO services, you are likely to bring in more customers as compared to the businesses, which do not have SEO-optimized websites.

There is no denying the fact that SEO is one of the most reasonable and efficient marketing strategies. This is not it- you can benefit from this strategy to only gain the customers who are actively looking for your products or services.

Attract More Traffic

Do you know the primary goal of Search engine optimization (SEO)? Well, it plays a vital role in improving the ranking of your site. In addition to that, with improved rankings, you will be able to attract more targeted traffic to your site, which will eventually convert into customers. So, if you want to attract more traffic, SEO is one of the most effective techniques to accomplish this goal.

Optimal User Experience

Almost every company wants to gain maximum visibility and increased brand awareness. But less do they realize that the optimal user-experience is all it takes to get there. A positive user-experience can, without a doubt, pave the way to your website’s success. If your website fails to satisfy the needs of a customer or the customers cannot find what they are looking for, the performance of your site will be negatively affected.

Affordability, Guaranteed!

SEO, without a doubt, stands out from other types of online marketing. This method of marketing is expensive in the first phase so many marketers make the mistake of opting for cheaper alternatives. But less do they know that the cost of improving online visibility through SEO is less than SEM.
If you are looking for a convenient and cheaper way to take your brand to the net level, then you should be willing to go for SEO.

Boost Credibility and Authority

Needless to say, the internet has changed the way people make buying decisions. Now people rely on help resources on the website to learn about the sales process before even making an effort to speak with a sales representative. This is the reason why you should get your website’s optimization done to help potential buyers.

Try combining an SEO strategy content marketing to get the best results, that too instantly. Your website must be able to educate, entertain and inform your audience about your valuable services. When the information provided on your website is authentic, informative, and SEO-friendly, it is likely to boost the authority and credibility of your site in no time. In order to achieve that, you will constantly have to keep a check on the traffic. But in case, you cannot do that because of slow internet, then you should consider subscribing to a more reliable internet provider like AT&T internet.

Stay Ahead of your Competitors

As you start making an effort to optimize your site, you will not only be focusing on improving your site’s ranking but beyond that, you will be trying to stay ahead of your competitors. When you go out of your way to improve your search results, you are likely to get more clicks than your competitors. Getting a larger percentage of clicks means that you will be able to generate more revenue. Check out Nestor Vazquez, an SEO consultant who can help improve your businesses online visibility.

Grab More Market Share

It is important to know that almost every customer looks for reviews to make an informed decision. Some people even search for products and different services online before making a decision. If you want your audience to locate your business online, then it is important to go for the best SEO practices. It is your ticket to gain increased online visibility. But, if the customers cannot find you organically, they will choose your competitors instead.

SEO-Friendly Content Generate Leads

Google’s search algorithm is being updated every now and then, hence, it is important to build SEO-friendly content. Without user-friendly content on the website, chances are, the performance and visibility of your site will be affected.

Ending Note

Implementing SEO for improving your brand visibility can be beneficial for you in different ways. With a higher ranking of your website, the sales conversion of your brand will automatically increase, that too instantly. Even your competitors are investing in SEO- and so should you. So, make sure you consider going for an SEO Agency to get your desired results.

It goes without saying that SEO has become mandatory for the success of every business as it plays an integral role in helping people find your business online. So, what are you waiting for? Hire an SEO expert to take your business to a whole new level!

Best Ways to Succeed in Digital Marketing

Posted on February 24, 2021 by Faran Bilal

In this modern era, the most successful marketing is digital marketing, where you can get perfect results. If you are looking forward to digital marketing’s best ways, you will find the best possible ways to market brands or products. As you know, Digital Marketing Training has an impact nowadays in the marketing field and one of the results-oriented ways of marketing. You might find various kinds of digital marketing, but the most successful and best ways for digital marketing are discussed below:

Marketing Using Software

While looking at the best tricks for digital marketing, you will find SMS marketing software on top. It is due to that it is one of the most successful ways. SMS marketing software is now widely used due to its success and result-oriented characteristics.

SMS marketing software is the only way to reach every kind of customer or client. This software enables you to have targeting marketing. You can easily target any age. Similarly, you can target customers of any specific area to increase the number of customers or clients for your small and multinational businesses.

Most importantly, SMS Marketing Software provides you an audience of your choices like your required age and audience of your required city or country and region. It is one reason why SMS marketing software digital marketing is the most successful and result-oriented way of digital marketing.

Marketing via Social Media

Another best way of digital marketing is marketing by using skilled social media users’ skills, or you can say, digital marketers. It is another way which is also a successful way of marketing. But its range is limited because you can only work on social media, and every customer you are looking for might not be available on social media. SO, it is not possible to approach your maximum customers or clients.

You can say it is the best digital marketing way after the SMS marketing software. Hence, you are required to use every way for the marketing of your brand or products.

Content Marketing

Content Marketing is another way of digital marketing which is also popular in different regions. Nowadays, everyone is fond of reading content everywhere on different websites and social media.

Content marketing is random marketing. In content marketing, you might not be able to target any specific area of clients or customers. Therefore, it is known as a random way of digital marketing. There is a lot of successful ways of content marketing, and you need to follow these rules.

The most important thing is that you have to research what is the most demanded product or brand. What are they looking for? How much they can afford for a single product or brand. After reviewing that, you need a very engaging and attractive type of content that professions should write. Only professional content writers know the ways to engage readers or reviews so that they can read the characteristics of your brand and products.

PPC Marketing

One of the popular ways of digital marketing is PPC marketing. It is popular because you will be paid for each click. It is preferable to use PPC management software to create and manage successful PPC campaigns. You’ll be able to get the most out of PPC advertising this way.

This way of digital marketing is also one of the successful ways of digital marketing. Furthermore, it is not a targeted marketing way to attract customers or clients of your choice. But it is also a result-oriented way of attracting customers or clients towards your brand or product. PPC marketing most of the time depends upon the content or the graphic design.

It is concluded that the most popular and maximum result-oriented way of digital marketing plan is SMS marketing software.

Why Video Brochures are Great for Advertising

Posted on January 9, 2021 by Allen Brown

In a day and age where everybody wants to be entertained by Youtube or memes in social media, the advertising industry must see to it that they’ve got the right platform to effectively market their clients’ products and services.

Video brochures are one of the best ways to catch the modern buyers and even convince them to try some things out. But why is it effective? Let us tell you its secret.

They create connections with customers

Consumers or rather, people have a very short attention span. An average person can give you his undivided attention for only eight seconds, after that it all comes down to what you showed them was interesting or not. Going for quality Custom Video Brochures can do the job for you. You can create and adjust any aspect of your video brochure to suit the taste of your audience and get them hooked.

A story told in a motion picture gives clarity to the message

No one could argue that knowing a story through a video is more enjoyable than reading a pamphlet. It gives people a clearer picture of what something is and what it can do for you. While a printed brochure is likely to be informative, no one can digest every detail by just reading and as an instinct, people usually just scan it. In contrast, when you watch something, you tend to understand quicker, the details are more vivid, and it stays with you.

Most Likely to Be Shared By Others

What’s good with the world wide web and the onset of social media is, anything that catches people’s attention and to their liking catches on like wildfire. When your video is interesting enough for your viewers, it can be rapidly shared with anyone. You can easily make a video using an online product like Fastreel. Your employees, colleagues, and friends can just show it to someone without even saying a word. There you go, you don’t even have to break a sweat, others are doing your job for you.

Videos More Likely Create Trust with Consumers

If you are not fond of business news, you would not know that they have found out that 85% of consumers buy products and services after watching a video. Video content connects with the target audience quicker than a blog or written marketing campaign. Once more, visuals are more attractive to a human than just mere flowering words.

Feedback is Not Always Negative for Sales

Another fact that you have to know is that feedback, especially positive ones from viewers builds trust and confidence for the consumer. If someone says “Hey, I tried this and that and it’s working!”, it gives the consumers an immediate assurance that whatever it is in the video is credible enough to be tried.

Using video brochures is a good way to get your message across to your target audience. It is a more effective marketing option to speed up brand awareness, build trust, credibility, and boost your sales. If you don’t know how to make one yet, just search on Google and you’ll find plenty of videos to show you how.