In the business world, where endless video calls have become a norm, a simple phone call is a welcome change. As we all know, an old-fashioned phone call is a much better option than emails and video calls regarding business calls, especially for B2B sales leads.

Emails and video calls demand great attention and energy from your prospects, which can easily drain their social battery much faster. On the other hand, phone calls can help you talk because there is less distraction from surfing the internet and no distractions from push notifications. Additionally, phone calls allow for more established connections.

What are Some Phone Number Search Methods?

First, we will look into different ways to find a person’s phone number online; they include:

1. Look Into Social Media

Most social media websites today collect users’ phone numbers to keep their accounts more secure. Additionally, it also makes it easier for people to find connections.

As users, you can choose to make your personal or business phone number visible on your social media accounts. If you already know the full name of the person whose phone number you are looking for, you can simply search for them on social media websites. If luck is on your side, you will be able to find their numbers easily.

On the other hand, if you cannot find the required phone number via their personal profiles, you can also look for it via the prospect’s Facebook business page.

Two sites where you can easily find the phone numbers of your prospects are Facebook and LinkedIn.

2. Use Modern Mobile Applications

Modern mobile applications, like TrueCaller, allow you to find the phone number of your prospects simply by pulling out your mobile device. These apps are available for both Android and iOS devices. All you need to do is type in the prospect’s name, after which the app will look into its database and allow you to make a connection.

3. Use a Search Engine

As we know, Google is today’s most powerful search engine. You can easily find whatever you want if you have the right search terms. Even if you do not use Google, many other search engines are just as competent, like Yahoo, Bing, AOL, etc.

When looking for phone numbers on search engines, you must provide as much information as possible. For instance, you can provide relevant information that you can access, like the city where they live, their job position, the type of company they work in, etc. Overall, the more information that you can provide, the better chances you will have of finding their latest contact information.

4. Visit the Company Website

One of the simplest ways to get in touch with your prospects via phone is by looking at the company website. Most businesses publish the direct contact information of their employees on their official websites.

On the company website, you will either find the direct phone number of the prospects or a general company number. In the case of the latter, you will be contacted by the company operator who can help you get in touch with the person you are looking for.

5. Using Digital White Pages

During the old days, you would have to pull out a physical phone book and search the listing if you wanted to find a person’s phone number. Today, you will not find physical phone books. However, you will still have access to online digital While Pages. These White Pages work similarly to these physical phone books; however, you will be using your keyboard to look for phone numbers instead of flipping the pages of a book.

6. Look Into Online Business Listings

Generally, business listing websites often contain the contact information of hundreds and thousands of companies worldwide. In these business listings, you will find international businesses, B2B businesses, software companies, small to medium brands, and regional businesses.

These sites can be used to find the direct phone numbers, mainline, or department phone numbers. Even if you cannot directly find the prospect’s phone number, you can still find the company’s contact information. All you need to do next is to ask around.

7. Utilize a People Search Engine

There are contact search extension tools and search directories where you can look for the prospect’s contact information. While they may sound similar to search engines, they are not the same.

For instance, one of the best people search engines is AnyWho. This is quite a popular tool that you can use to find the phone numbers of thousands of contacts. There are many reasons why AnyWho is so popular – the database is updated weekly and can be used for free.

8. Look At Consumer Watchdog Websites

If you are looking for the contact information of someone that works for a prominent company, you can visit consumer watchdog websites of any type in the name of the company. In the case of the US, you can easily find the phone number using Better Business Bureau.

Additionally, you will also find various reviews from the public so that you will have a better understanding of the company that you are trying to get in touch with.

Another useful website is Get Human; here, you will find the contact information of the company representative instead of being redirected to a bot. Get Human is a very popular tool that offers prospects’ contact information from different companies.

What Are Some Great Tools That You Can Use to Find Any Phone Number?

Now that we are familiar with the different methods to help you find the phone number of your prospects, let us now look into some tools that can help you with the same:

1. RevDriver

RevDriver is a great extension for Google Chrome that you can use to find updated and verified prospects’ contact information. It will also provide you with information like company data and email addresses. RevDriver also provides freemium users with a credit counter to keep track of the contact reveals. As a free user, you can find 100 reveals per month.

2. SignalHire

With only a few clicks, you can find email addresses and phone numbers using SignalHire. Facebook, Twitter, LinkedIn, GitHub, and other social and professional networks are all easily integrated. The software can bulk extract contacts and export them in CSV format. What is very convenient is their extension for Chrome and Firefox, which works directly on LinkedIn and other professional social networks. Users may get anyone’s email, phone number, and backlinks to their social network accounts with only one click. This extensive professional database contains only current information.

3. LinkedIn

LinkedIn is considered one of the best tools for businesses, especially concerning prospecting. You can get in touch with professionals and businesses by contact information via email or phone number or directly on the platform. However, you will only find the prospect’s phone number if they have shared it on their profiles.

4. SalesIntel

SalesIntel is one of the best B2B contact databases that will provide you with all the phone numbers you are looking for. The data is very accurate, and the tool has an impressive reach. All the phone numbers are verified. Apart from phone numbers, you will also find various other contact information like email address, company address, etc. This tool is used by millions of users from all around the world.

5. BeenVerified

Apart from helping you find the phone number of your contacts, BeenVerified offers various types of services to its customers, like reverse phone number lookup, address search, vehicle search, username search, etc. The information you will get is very detailed. You will also find the social media accounts of the people you are looking for. BeenVerified is one of the best tools in the market to look for your prospect’s phone number.

6. ZabaSearch

ZabaSearch is a free database that provides your prospects’ phone numbers and other public information and connections. Unfortunately, this tool can only be used in the US for now, meaning you will only be provided access to information from American public records. Apart from helping you find the phone numbers of your prospects, the tool also offers other services like reverse phone lookup, advanced search, etc.

Final Thoughts

Finding your prospects’ phone numbers is not easy. However, the methods and the tools mentioned in this article should be able to help you and make the task less challenging. Whatever method or tool you use, ensure that the phone numbers you find are active and legitimate. Perhaps the best way to do so is to simply call the number.

The algorithms underpinning how a search engine works are constantly evolving. To make your content rank in the search engines, you need to stay on top of the evolving SEO trends. After all, you can guarantee that your competitors will be trying to gain a competitive advantage over your business.

This guide will discuss the trends that you should stay on top of. We’ll discuss factors like the increasing popularity of AI for content creation, SEO tools that will help you optimize your content, and more. Let’s dive right into this guide.

1. Using AI to Optimize Your Content

For most of the last decade, keyword optimization involved selecting a word or phrase and repeatedly including it in the article, alongside your meta description and URL slug. Most of us would use a tool like Yoast, which had a simple traffic light system, to optimize content.

I’m sure many companies still rely on the Yoast traffic light system for content optimization. Companies that are getting ahead in the Search Engine Results Pages (SERPs) are increasingly turning to a suite of advanced keyword optimization tools.

AI tools like Vondy, Surfer SEO and MarketMuse analyze top-ranking pages to recommend keyword usage, content structure, and readability adjustments.. Though, the number of new entrants is increasing fast.

Utilizing any tool can be extremely beneficial for your company. Businesses from all over Lion City are often advised by their trusted SEO marketing agency in Singapore to use AI-based content optimization tools to increase their SERP rankings. This gives them peace of mind leaving them ahead of the competition.

The new range of keyword optimization tools relies on AI to help them understand what keywords to include in a keyword-optimized article. Here’s a basic overview of how they work:

• You enter the keyword that you want to target.
• The software does an API call to an AI platform.
• The AI analyzes the first 30 or so search results for the phrase. It then identifies the most important keywords and headings.
• You get the results for this via a browser extension or a writing dashboard.
• You create a piece of content that includes the necessary keywords and headings.

The most commonly used AI platforms for the API call are Google Natural Language Processing AI, OpenAI, or IBM Watson. These are the big three AI platforms in the US.

Google Natural Processing AI is the algorithm Google uses to determine what content means and where it should rank. OpenAI is a platform part-funded by Tesla. Meanwhile, IBM Watson is the AI platform that became a world champion Go and won Jeopardy.

Here’s what the dashboard looks like for one of these keyword optimization tools.

Most tools either use a traffic light or grading system to reveal if the content is SEO optimized. If you’re serious about content marketing, you need to invest in an advanced keyword optimization tool.

2. The SEO FAQ Sales Page

One trend that seems to be working well at the moment is the SEO-optimized FAQ sales page. These types of sales pages often target definitions. Here’s Shopify’s sales page. The content above the fold seeks to generate a conversion. In this sense, it follows the classic outline of a sales page and is designed to generate click-throughs to the free trial.

A large portion of the content below the fold answers frequently asked questions. In the image below, you can see a definition for the term “What does Shopify POS do?”

Sales pages that include definitions and address frequently asked questions related to a key phrase seem to be doing well in the search results. If you’re creating sales pages that you want to rank, try taking this approach. Invest some time in creating valuable content for your visitors and make sure you run it through a grammar checker.

3. AI Produced Content Is Improving

In the last two years, companies have started to use AI to create content. Initially, AI content was being used to create simple things like meta descriptions. Then, we’ve seen that broaden out, with AI used to create sales copy for Pay Per Click ads.

I’d argue that we’re on the cusp of seeing AI used for creating blog posts and sales pages at a quality that is as good as, if not better, than what many writers can produce. When that happens, it will result in a seismic shift in how we approach SEO.

We’re not there yet, though.

At the moment, you can use AI to speed up the content creation process. Here’s an example paragraph of content created using the SEO tool Writer.

Source

It took just a second to change the headline from title case to sentence case. It may not seem like much, but those seconds shaved from your editing time all add up to a substantial amount of time.

The AI writer understands the context and quickly creates the content. It doesn’t get it right every time, though. And you do need an editor to review and improve the content.

4. Incorporate Video Marketing

The second most used search engine on the planet is YouTube. Given that fact, it makes sense to incorporate video within your marketing efforts. These statistics from Wyzol highlight why this is important:

• 87% of marketers report increased traffic to their website as a result of videos
• 96% of people have watched explainer videos about products or services
• 84% of people cite video as part of what convinced them to buy something

To establish your brand’s YouTube presence, you need to create a channel where you post a mixture of short and long-form videos. Those videos should address common issues that your product or service can resolve.

For instance, Zoho’s YouTube channel has hundreds of videos, including case studies and how-tos, that answer audience questions. The channel also contains snippets from webinars were Zoho executives and other industry experts discuss common questions related to tech and business.

The video content you produce on Google can also appear in the video carousel on the SERP page. Google introduced displaying video carousels to its SERPs back in 2018. You should also add videos to your email marketing campaigns and client prospecting. Use them to embed videos or add links to your YouTube channels. Use your subscriber list and email finder tools to reach out to your target audience.

5. Optimize Your Site for Mobile

Mobile SEO for e-commerce sites continues to be a hot trend in 2021. For over 2-3 years now, global mobile traffic has overtaken desktop computer traffic. Over 40% of transactions also occur on mobile.

It’s important, therefore, to ensure that your site is optimized for mobile.

You can check if your website has issues on mobile using the Mobile-Friendly Test tool created by Google. The tool will identify any mobile issues you need to address and provide suggestions for fixes.

One of the biggest challenges many businesses face when it comes to mobile is page speed. We’ll discuss that in more depth in the next section.

6. Consider Your Core Web Vitals

In May 2020, Google launched three new metrics, called Core Web Vitals, to measure user experience on a website. These metrics focus on three key aspects of the user experience – loading, interactivity, and visual stability. Those metrics are expressed as Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.

• LCP: Largest Contentful Paint (LCP) measures the time to load the largest content element on a page.
• First Input Delay: First input delay (FID) measures the time it takes for your site to become responsive. That means a person can click on a link, for example.
• Cumulative Layout Shift: CLS measures the visual stability of a page. A page with a low CLS score should provide a good user experience.

If you’re managing a website, you need to focus on these three metrics. You can use a tool like Google PageSpeed Insights to review how your site is performing.

As mentioned earlier, you need to review how your site performs on desktop and mobile.

7. Adapt Content For Voice Search

Another SEO trend that runs parallel to the growth of mobile devices is voice search. More people switch to voice search because it is quicker and more convenient than typing in your queries. Millions of people worldwide are already using Voice Assistants such as Siri, Alexa, Cortana, and Google assistant.

Voice search is no longer a novelty, with around 20% of searches being done through voice commands. You should be optimizing your site for voice search.

Here are three tips to help you optimize your website for voice searches:

• Choose long-tail keywords: When users type a search, they tend to use short and disconnected phrases. However, with voice search, they will usually speak a complete sentence or long phrases. Hence you need to optimize your website to these long-tail keywords. It will increase the visibility of your website in voice searches.
• Optimize for questions: Voice searches are mostly in the form of questions. Instead of searching for “frozen pipe fix”, voice search users will probably search for “how to fix a frozen pipe”. Therefore, you should structure your website content so that it answers your potential customers’ questions.
• Create content for user reference: Many voice searches are made by people who need answers to commonly-asked questions. Publishing evergreen content or updating old articles can help your site attract traffic that is searchable through voice searches.

Voice search is not a gimmick. It is here to stay. If you want your e-commerce website to remain visible, you need to optimize it for voice commands and searches.

Wrapping Up

SEO is constantly evolving, and you need to keep on top of the latest trends. This guide discussed seven such trends for you to look at in greater detail. We discussed topics like using AI to optimize your content, using AI to create content, FAQ sales pages, and more.

Implementing or acting on the tips shared in this guide should provide you with a competitive advantage over your competitors. Use that edge to your advantage and dominate those search results for the terms that matter for your business.

Author Bio

Nicholas Rubright is the communications specialist for Writer, an AI writing assistant designed for teams. Nicholas has previously worked to develop content marketing strategies for brands like Webex, Havenly, and Fictiv.