Category Archives: Small Business Marketing

How to Use ChatGPT for Marketing Your Small Business

Posted on by Hamza Razzaq
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Launched on November 30, 2022, ChatGPT reached the milestone of 1 million users in just a matter of 5 days. However, it took Netflix 3.5 years, Facebook 10 months, and Instagram 2.5 months to reach 1 million users.

As per the ResumeBuider.com survey of 1,000 U.S. business leaders, 48% of companies that are using ChatGPT have replaced workers with it, while 25% of companies have saved significant money with ChatGPT. Moreover, there is a growing buzz about ChatGPT replacing humans in all industries. For small business owners who have limited resources and big dreams, is ChatGPT the all-in-one platform for marketing? Let’s find out the usability of ChatGPT for marketing.

What’s Special about ChatGPT?

One of the main reasons behind the massive popularity of ChatGPT is the size of its dataset. ChatGPT is powered by the largest language-processing AI model called GPT-3 (Generative Pretrained Transformer 3), which is trained through a huge dataset of 570 gigabytes (equivalent to 385 million pages on MS Word). This huge dataset includes data gathered from articles, books, Wikipedia, social media, and similar other sources.

With the massive dataset, ChatGPT can answer queries and assist in specific/complex tasks for a wide range of industries. Moreover, its answers sound more human-like and accurate, and you can also continue conversations like you do with humans. Overall, ChatGPT has emerged as a game-changing platform in the field of natural language processing.

How Small Businesses can use ChatGPT for Marketing

Before ChatGPT, if a small business owner wants to create a blog post, sales copy, or other marketing material, he/she has to instruct the marketers to do so. However, now the small business owner can instruct ChatGPT to do it and get the results instantly. So, let’s highlight how small businesses can use ChatGPT for marketing:

Generate Marketing Content

You can use ChatGPT to generate marketing content for your business, such as blog posts, ad copy, product descriptions, social media captions, headlines, etc. For example, you can ask ChatGPT “write 500 words blog post on five benefits of using robotic vacuums”, and it will generate the exact blog post with a proper intro, body, and conclusion text. Afterward, you can refine the blog post, give it a personal touch, and publish it.

Get Content Ideas

If you want to get ideas about the marketing content for your products/services, you can use ChatGPT to get suggestions and then pick the best choices. For example, you can ask ChatGPT “I have a robotic vacuum product, and I need some suggestions on some sales copies”. Similarly, you can customize the responses further to get better content ideas.

Optimize Existing Content

If you have marketing content that is outdated or you think it is not catchy/professional, you can input that content to ChatGPT and ask it to refine the content accordingly. For example, you can ask ChatGPT “Make this content more catchy and engaging to convince readers to visit the website”.

Social Media Management

You can also use ChatGPT to facilitate social media presence. You can use it to generate professional responses for messages and comments. In addition, you can generate engaging content for social media posts with ChatGPT. For example, you can ask ChatGPT “write an engaging tweet for my robotic vacuum”.

Email Marketing

You can create personalized email campaigns with ChatGPT. You can ask it to create emails in special tones and related to customer interests. For example, you can ask ChatGPT “write a promotional email for 30% off on New Year’s Eve”. Besides generating the whole email, you can also ask ChatGPT to write specific parts of the email, such as subject line optimization, call of action, etc.

Can ChatGPT Really Help with Marketing?

If ChatGPT can assist in all the major marketing activities, then isn’t it the end of the marketing field for humans?

Well, ChatGPT looks attractive, and its responses look engaging, but ChatGPT is not a replacement for marketers at least for now. In fact, relying on ChatGPT for ALL of your marketing campaigns is a disaster waiting to happen.

Below are some of the main reasons why ChatGPT is not your content creation savior:

Trained Data Limited to 2021

Although it seems ChatGPT gives up-to-date content, it is not connected to the internet and is trained with the data till 2021. So, it fails to incorporate current events, trends, or anything valuable for effective marketing. What you see is an excellent placement of phrases in the exact way you intend to see them. For example, if you ask ChatGPT about “best marketing strategies,” it will also list some outdated strategies.

Inaccurate Responses

ChatGPT is getting widely criticized for inaccurate responses and factual inaccuracies. In fact, it itself warns the users that it can occasionally generate incorrect responses. However, ChatGPT presents its responses so professionally that finding wrong/incorrect information is often challenging. But these inaccurate responses can cause significant harm to your marketing strategy.

Doubtable Ranking

The content you generate with ChatGPT is not guaranteed to rank well. Google doesn’t love AI-generated content, and ChatGPT is also not an SEO expert. Even if you ask ChatGPT to place keywords in the content, it will not be search engine optimized. So, if you rely heavily on ChatGPT, then you might not get the ranking results that you can otherwise get with a human touch.

Privacy Concerns

ChatGPT also has many privacy concerns. Just if you look at its “privacy policy“, you will see that it mentions sharing personal information in certain conditions with third parties without further notice. In addition, the 570 GB of data used to train ChatGPT includes massive internet data, which means it incorporates many copyrighted content. So, you cannot authenticate that the content it generates for you is always unique and directly usable.

Content Hijacking

ChatGPT remembers every query it makes, as it is used to train and improve the model further. So, if you share your sales copy with ChatGPT for optimization, then that sales copy is now part of ChatGPT’s database. This means that if someone else requests a similar sales copy, ChatGPT might use a part of your sales copy. So, it is not recommended to share sensitive information with ChatGPT.

In short, ChatGPT is not the platform that small businesses can rely on entirely for the whole marketing campaign.

Wrapping Up – Humans are Irreplaceable by ChatGPT

Undoubtedly, ChatGPT has the potential to slightly improve the marketing approach, but small businesses should only involve it as an assistant for humans. Although it can support content ideation and content creation, there is still a need for the human touch to enhance its responses and develop a marketing strategy that aligns with the business vision and new market trends. To sum up, a small business should implement a proper marketing strategy before integrating ChatGPT and then support existing marketing processes with ChatGPT.

4 Tips to Help You Advertise Your Business

Posted on by Charlene Brown
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Learning how to advertise your business effectively plays a vital role in the success of any venture. After all, without customers, a business cannot operate and generate profits. Whether you’re just starting out or trying to grow your existing company, there are some time-tested marketing methods that have been helping businesses succeed for generations. In this blog post, we’re going over four tried-and-true tips on how to advertise your business better – regardless of whether you’ve got a big budget or shoestring resources!

Advertise

Try PPS Marketing

PPS stands for ‘Pay-Per-Sale’ marketing. This is a great way of advertising if you have a limited budget, as it only charges you when someone actually buys something from your business. It eliminates wasted impressions, meaning you pay only for people who are likely interested in buying. PPS marketing works especially well for companies selling physical products, as it’s easy to track when a sale occurs. When you’re calculating the cost per sale, make sure to factor in all costs associated with the ad campaign, including design, printing, and promotion. If you have a big budget, PPS marketing is worth exploring – it can be very cost-effective.

Use Social Media to Your Advantage

Social media can be an invaluable asset for businesses of all sizes. It’s free to set up accounts on popular platforms like Facebook and Twitter, so take advantage of this by sharing content related to your products or services. Posting regularly helps to build your brand’s presence and reach a wider audience quickly. Additionally, consider running social media campaigns where you offer discounts or special offers, as this can be an effective way of increasing sales and gaining new customers. 

Another benefit of social media is that it allows you to engage with customers directly, giving you the opportunity to answer any questions they may have and build relationships. Responding promptly will demonstrate that you value your customers’ opinions and further strengthen their trust in your brand. Lastly, tracking the performance of your social media campaigns helps you better understand how users are interacting with your content, so make sure to monitor this as part of your ongoing strategy. 

Develop a Strong Brand Identity

Your brand identity is what sets your business apart from the competition. Whether you’re selling products or services, having a strong brand will help your advertising efforts go much further. Start by creating powerful visuals that represent your business, such as a logo or tagline. Additionally, think about other ways to get your message across, like making sure all of your materials are consistent in style and tone. Furthermore, make sure you’re building relationships with customers and networking online. This will help create an online presence for your business and help you to build a strong brand identity. Finally, make sure you are staying up to date with the latest trends in your industry. This will ensure that you maintain a relevant image and stay ahead of the competition. 

Focus On Email Marketing

Email is one of the most cost-effective ways to reach customers and build relationships. Create an email list by offering signup incentives, such as discounts or special offers. Once you have a list of subscribers, start sending out regular emails promoting your products or services. Make sure that all content is relevant, engaging, and personalized to capture the attention of your readers. Additionally, track the performance of your emails and adjust as necessary to ensure you are meeting the needs of your customers. Email marketing can go a long way when it comes to growing your business, so make sure you take advantage of this powerful tool. In addition to increasing sales, it can also help you build relationships with customers and increase brand loyalty. 

All in all, there’s no one-size-fits-all approach to marketing. Different tactics will work better for different businesses, so it’s important to experiment and find out what works best for you. By trying a variety of strategies and tracking the results, you can develop a successful marketing plan that will help your business grow and reach new heights. Make sure to stay up to date with the latest trends and keep in mind that the most successful marketing plans are those that are tailored specifically to their target audience. With a bit of creativity, you’ll be able to create an effective advertising strategy that will generate leads and increase sales in no time! Try to be creative and stay ahead of the competition. You should also use a variety of different marketing channels to reach your target audience, such as email, social media, and any other forms of digital advertising. 

Top 10 Social Media Trends for Small Business Marketing in 2023 and Beyond

Posted on by Hamza Razzaq
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For small businesses, social media marketing is the best way to have effective marketing in a cost-friendly way. However, social media marketing is influenced greatly by social media trends. Therefore, this article explores the top 10 social media trends worth knowing for small business marketing in 2023. So, let’s jump right to it.

There are over 4.6 million social media users worldwide, and the figure is going to increase with every passing year. With the growing number of social media users, businesses are also increasing their social media spending. It is projected that social media spending will reach up to $384.90 billion by 2027, with an annual growth rate of 9.4% from 2023-2027.

Influencer Marketing

Ever since the pandemic, the number of social-media celebrities or influencers has increased immensely. TikTok has helped many new everyday influencers to emerge. Businesses are also benefiting from influencers greatly, as such influencers help reach a large audience in the easiest way.

Influencer marketing has remained one of the key focus of marketers in 2023, and this is predicted to be the same in 2024. You can claim your share if you boost TikTok followers using established partners. However, it is likely that micro or nano influencers are seen as more beneficial because their audience trusts their opinions. Influencers who specialize in excellent narration related to your brand industry are the best fit. Therefore, it is believed that targeting a few micro-influencers and running marketing campaigns for a few months with them will help small businesses see a boom in their sales.

TikTok Marketing

TikTok became popular during the pandemic, and now it has over 1 billion monthly active users. It is highly popular with the young audience, so it seems best to target the millennial and Gen Z audience. The popularity of TikTok does not seem to slow down in 2023, and so does the marketing spending and the need for a top TikTok Ad Agency.

In fact, 85% of e-commerce brands are going to increase their advertisement spending on TikTok in 2023. So, if your small business is targeting the young generation, then TikTok is best for creating and marketing short-form videos of your brand.

Dominance of Video-Form Content

According to Cisco, 82% of consumer internet traffic will be in video form by 2022, which is almost a 73% increase from 2017. But the dominance is getting more towards short-form of videos, such as TikTok, Instagram Reels, YouTube Shorts, etc.

In addition, many brands are now opting for live-streaming for more engagement with a targeted audience. The live streams often demonstrate a product, promote an event, tell a story, or share other brand news. Therefore, video-form content will dominate social media in 2023, so social media marketing should be focused more on video content.

Growth of Social Commerce

Instead of visiting brands’ websites, social media users now prefer buying products directly from the social media platform. For example, Facebook now provides a separate tab of “Marketplace”.

As per Accenture, social commerce is likely to become a $1.2 trillion channel by 2025. Therefore, small businesses should emphasize on more friendly social commerce experience for users. They can market a few main products instead of the whole store and help consumers complete the purchase with minimal clicks.

Customer Service via Social Media

Customers no longer like to call or email brands for their queries. They intend to have more direct interaction with the brands via social media. As per Microsoft’s report on the Global State of Customer Service, 54% of the participants had a favorable opinion of those brands that address requests/complaints of customers directly from social media.

Customers like to have a feeling of relationship with brands, which is a key marketing tactic for small businesses. Therefore, they should tend to make customers feel more valued and provide them with direct top-notch customer service via active presence on social media.

Behind-the-Scenes Posts

Customers like brands that are transparent and open about the behind-the-scenes work environment. 53% of consumers say that the transparency of the brand attracts them to make the next purchases. Many brands show very formal behind-the-scenes posts, but if they create funny or interesting posts, it can engage consumers more. For example, you can place a camera at the entrance door of your office and record when employees reach in the morning and show the lazy ones in a fun way. Similarly, you can share a video about office pets if you are a pet supply brand.

According to the Facebook survey, 62% of participants acknowledged that they are attracted to brands’ products after seeing them on Facebook and Instagram stories. Therefore, small businesses can create unique and funny behind-the-scenes posts and share them as stories for more engagement from the targeted audience.

Social SEO

With the growing use of social media, users are now also using it for searching brands and products. As per Google’s internal research, 40% of 18-24 years of age users use social media as their main search engine. In fact, Hootsuite’s internal research showed that SEO posts (keyword-optimized captions) resulted in a 30% increased reach compared to hashtags.

Other than the young generation, all other generation groups are also seen using social media actively to search for brands and products. Therefore, it is important for small business brands to focus on more social SEO-optimized content to maximize their chances of winning the top search slots and increasing their reach.

Local Marketing

Social media users are also getting more attracted to brands that are closer to them. Moreover, considering the growing competition, brands are emphasizing more on location-based marketing to grab local consumers.

Geo-tagging in content is the best way to target a local audience. For example, small businesses can use Facebook to boost a post under targeted locations to reach a specific audience. So, small businesses that believe the local audience can bring in more sales must involve local marketing in their 2023 marketing strategy.

The Use of AI

AI is just booming today. There are tons of AI software that are turning hours of manual work into click-based instant solutions. For example, Jasper, ChatGPT, CopyAI, and similar others are now helping brands to create engaging and smart posts and content for their products. Forrester even predicts that AI-based software will grow 50% faster compared to the whole software market in the next two years.

Without any doubt, AI will be a big thing in 2023. Many brands will test out AI capabilities. Moreover, small businesses might seem to even more actively use AI for social media marketing owing to the cost benefits it offers. Therefore, the use of AI in marketing will be another social media trend worth watching in 2023.

Podcast Marketing

The podcast is an emerging video content on social media. Every influencer is either starting his/her own podcast or going to others’ podcasts. And the best part, social media users are actively listening to podcasts. There are globally over 460 million podcast listeners today. The podcast industry is also an excellent place for brands to market. In fact, Nielson surveyed 7,000 U.S. consumers and showed that 78% of the participants said they were not annoyed with sponsored messages in podcasts.

Wrapping Up

Over the past few years, the use of social media has skyrocketed. For small businesses, social media is the best marketing channel to reach a vast audience with minimal marketing capital. The above social media trends are some of the likely ones to influence in 2023. Therefore, as a small business owner, consider the above trends in your marketing strategy and set up rewarding social media marketing campaigns for 2023.

How to Create a Small Business Website: 5 The Best Business Website Builders

Posted on by Jeff Holt
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Today’s businesses need to be adaptive and tech-savvy to stay ahead of the competition and survive in the business world. In the current pandemic, many businesses have reverted to technology, especially the internet.

The initial step towards becoming a tech-savvy business is to create a business website. Building a good business website in the past seemed like an expensive and time-consuming job that required a specific set of skills. However, today website designing has become an easy job with the help of website builders for small businesses.

Following are the Top 5 website builder platforms for small businesses:

Shopify

Shopify has been gaining attention recently and is known as one of the top website builders for small businesses. Shopify has been in the market since 2006, and to date, it has been used by many businesses to go online and especially start an ecommerce store. Shopify lets you start with a free 14-day trial plan starting from $29/month (Basic), ranging to $299/month (Advanced).

Opportunities:

  • The drag-and-drop interface is so easy that less tech-savvy people can use this platform.
  • A wide variety of front page themes, categorized by the industry of business, to make an attractive website that will retain the customers.
  • The Shopify engine minimizes the transactional processing time and website loading time.
  • Inbuilt integrations to payment services such as PayPal, Amazon, Apple Pay, etc.
  • Abandoned cart recovery option informs the customers of the forgotten items left in the cart.
  • Shopify app store has tons of plugins and apps that can be integrated with the website to help you manage the inventory and market your products.
  • Shopify has a dedicated support team that provides technical support 24/7.

Obstacles:

  • Customizing a theme is challenging as it requires expertise and special coding skills.
  • Customers can not gain multiple discounts on shopping.
  • Most of the apps in the app store and features need to be purchased and are expensive for small businesses.
  • Email hosting or email marketing is not included in the Shopify plans.

WordPress

WordPress is one of the leading names in the industry when it comes to blogging and small business website building. An estimated 40% of the websites on the internet are designed and run on WordPress. You can create a website free of cost, but you get a lot of premium features for a price. 

Opportunities:

  • WordPress is an open-source platform that can be downloaded from any hosting website or the WordPress website itself.
  • Lots of free themes and templates are categorized according to the industry.
  • Highly customizable and drag-and-drop interface
  • WordPress websites are SEO friendly with an option to install plugins that let you control and manage your website.
  • Almost every possible platform and marketplace can be integrated with your website.

Obstacles:

  • After the website has been made, maintenance of the website needs to be done manually.
  • Sometimes, the plugins might conflict with each other, resulting in your website’s halt or the page speed slowing down.
  • You will need to go through a learning curve before completely understanding WordPress.
  • The website remains vulnerable until a premium plugin is installed for anything, including SEO to backup.

While building your business website with these efficient builders, it’s also important to ensure your business is legally set up. If you’re in the Sunshine state and need guidance on legal aspects, check out this guide on how to get an LLC in Florida. Having your LLC in place is an important step in setting up a successful small business.

WIX

Wix is a considerably new and emerging platform with an in-built ADI (Artificial Design Intelligence) that helps you create a good business website within a couple of minutes. Just like WordPress, it is a beginner-level website builder. The pricing plans are distributed into two categories: The website plan (ranging from $4.5/month to $24.5/month) and the Ecommerce/Business plan (ranging from $17/month to $35/month).

Opportunities:

  • It often is considered the best website builder for small businesses as it is straightforward to use and customize.
  • ADI website design wizard asks you a couple of questions and helps you build your website.
  • This builder is instilled with many features such as SEO, email marketing, social media integrations, and much more.
  • Wix creates automatic backup so that you won’t lose your website even if you haven’t saved it.
  • Most comprehensive apps and templates library so that you can create a website according to your business.

Obstacles:

  • Once the website is live, you have to stick with one template that you have chosen previously.
  • Wix site is for Wix only and cannot be transferred to any other platform.
  • Free Wix sites have annoyingly long URLs and contain irremovable ads.
  • Ecommerce/Business pricing plans are relatively costly.
  • Wix doesn’t have a responsive design which means the elements don’t adjust according to different screen sizes.

Squarespace

Squarespace is another option for business owners looking to create a business website. Squarespace is known for its stylish and modern website design templates. It is a good platform for businesses that want to develop portfolios around Marketing, Design, Photography, Fashion, etc. The price starts from $14/month (Personal plan) and can go to $49/month (Advanced Commerce plan).

Opportunities:

  • Squarespace helps create visually appealing websites for fashion, Design, and marketing industries.
  • It has many tools that help in SEO, social media marketing, email marketing, and video making.
  • Drag-and-drop interfaces with a variety of customizable options.
  • Has many unique features for e-commerce businesses, such as scheduling appointments, store/inventory management, and members’ area.
  • It has a reliable option for restaurants and the hospitality industry, where you can manage reservations, takeouts, and events.

Obstacles:

  • Its e-Commerce solutions cannot compete with the likes of WordPress and Shopify.
  • The prices are higher in comparison to other platforms.
  • There is a lack in the support department as you get no support if you are stuck.
  • The tools provided are not as advanced and lack some features required for an e-Commerce business, such as A/B testing.
  • Adding new content and editing is always a tiresome job.

Weebly

If you are scouring for an excellent web hosting service for a small business website, Weebly is amongst the best online gateways for local or casual retailers. It offers affordable pricing, an excellent app store, free stock images, and an option to create for e-commerce. The premium plans for online stores are very competitively priced. Plans are Pro ($12/month), Small businesses ($25/month), and Business plus packages ($38/month).

Opportunities:

  • Weebly is considered a freemium type of website builder for small businesses.
  • The interface is user-friendly and designed for a beginner.
  • The themes and pages are highly customizable that can be edited any time after the website goes live.
  • Weebly themes are highly responsive and adjust to any given screen size.
  • The individuality of Weebly is its acceptable range of e-commerce features, such as an unlimited number of products, a tax calculator, and multi-level pricing of the products.

Obstacles:

  • The main downside of Weebly is its limited design flexibility for those who want uniqueness in their website image.
  • With Weebly, you get average customer service as it costs a lot of money to get support depending on what plan you have opted for.
  • You will not get good blogging options on Weebly.
  • You have to use Square for payment solutions in Weebly, which doesn’t work offline and otherwise is usually non-responsive.
  • You have to pay for more e-commerce options, and it is notably overpriced.

What is Page Quality Rating?

Posted on by Kelly Maryland
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Page Quality ranking rates are where the page’s value lands based on purpose and valid content shared. Evaluation of the page’s effectiveness in achieving its objectives is the ultimate goal of the Page Quality ranking. Our expectations and requirements for various types of pages vary since they can serve quite diverse objectives than different types of websites and webpages.

Intro to Page Quality Rating

Raters evaluate pages based on the level of skill, authority, and reliability of the page’s primary material and the content’s author. Google has a number of tests to match what users are searching for, and in that context, E-A-T is a ranking criteria. The E-A-T score is merely a phrase Google invented to instruct quality raters on what to search for; Google does not actually issue scores to pages.

What Makes a Page “High Quality?”

A high-quality page will have a high level of Expertise, Authoritativeness, and Trustworthiness (E‑A‑T.) A high-quality page should have a useful goal and successfully accomplish that goal. This page will have an informative and impactful title and help its reader accomplish their goal, whether in customer service, shopping, or information. 

The topic and goal of the page will determine how much content is required to fulfill those objectives. A high-quality page with lots of information will have more content than a high-quality page with a more specific focus. To write high-quality content, articles websites must possess sufficient subject-matter authority and reliability and be written by someone with a high level of expertise.

What Makes a Page “Low Quality?”

A low-quality site may have been created with the intention of being helpful but did not reach that goal. Low-quality pages struggle to fulfill their objectives because they are deficient in an essential component, such as having an insufficient amount of quality information, or because the author lacks the necessary knowledge or skill.

If something is produced with little time, effort, knowledge, or talent/skill, it will be considered low quality. Pages with poorly written content do poorly in achieving their goals.

Also, pay attention to the page’s title. The content should be indicated in the page’s title. Users may be persuaded to click on pages in search results by exaggerated or startling titles. This is also referred to as “Click Bait.” Clickbait pages are also considered to be low quality. 

Pages with many large or distracted ads will also be ranked as low quality, as well as pages with pop-up ads.

E-A-T

E-A-T is one factor Google uses when determining page quality. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google uses real people as quality raters to rank the effectiveness of your page based on these three terms. 

Search quality raters look at who created the Main Content (MC) of a page to assess competence. Is the author a subject matter authority? Do they possess the necessary knowledge, skills, and credentials?

Your total standing in your field is referred to as your level of authority. Particularly among authorities and thought leaders in your industry. The website, the MC, and the creator of the MC’s authority are all to be evaluated by Google quality raters.

To determine trustworthiness, raters look for credibility. Quality raters also consider the MC’s author, the MC itself, and the website. Clarify who wrote your information, check it for factual correctness, credit reliable sources, and don’t bury it in a sea of adverts.

YMYL

Your Money Your Life is a phrase used by Google to describe websites that it believes may have an effect on “people’ future happiness, health, financial security, or safety.” A higher “Page Quality” criterion is applied to websites that fit within this YMYL category, including e-commerce sites, medical websites, news websites, and many more.

Our Top 3 Tools to Rank Your Webpage

Neil Patel SEO Analyzer

With this free tool, you are able to see your page’s number of organic keywords, your monthly traffic, domain authority, and backlinks. When you upgrade to the paid version, you are able to access more tools, such as historical keyword ranking data.

Seo Tester Online

This website allows you to see your page’s SEO score, as well as how it ranks on content and page optimization. Each category will give your page a score out of 100 and show you how to optimize it to improve that score

Moz Page Grader

Use Moz to generate an on-page grade report, just provide a URL and a keyword. They will then offer suggestions for improving the page’s performance and setting priorities for problems. Moz will generate a list of things helping and hurting your page performance and give you a page score and the number of keywords found. 

Conclusion

One of the most challenging components of SEO is producing high-quality content, yet it has been repeatedly shown that producing the best content you can is the greatest method to draw in the most targeted audience. But, with knowledge of E-A-T, YMYL, and the use of our suggested tools, you should be able to get Google to rank your page as high quality. Good luck!

How to Win the SEO Game With a Knockout Ranking Position on Google

Posted on by Mary Lyons
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Google just declared RankBrain to be the third most significant ranking factor after content and links. And every day, its significance grows. If SEO is important to you, you must optimize for RankBrain. In this article, discover all there is to know about Google’s RankBrain system.

Reducing spam is Google’s primary objective. The use of RankBrain, a machine learning-based search engine algorithm, was announced by Google on October 26, 2015. RankBrain is Google’s tool for processing search results to provide relevant search results to users.

Google RankBrain Explained

Google sorts the search results using an artificial intelligence (AI) system called RankBrain. RankBrain aids Google in interpreting and processing search terms. 

Originally Google’s search result algorithm was entirely hand-coded by Google’s engineers. Starting in 2018, Google introduced an AI to do the work of interpreting the search and ordering the results.

Now, RankBrain will change the weights given to factors like backlinks, content length, content freshness, domain authority, etc., based on keywords. The next section examines how users of Google interact with the updated search results.

The page that a search engine displays as a result of a user’s query is known as the search engine results page (SERP). Search engine results pages (SERPs) typically feature paid search and pay-per-click (PPC) advertisements in addition to organic search results.

You are shown a set of search results by RankBrain that it believes you would enjoy. One page in the results will move up in the rankings if a lot of people like it. When a page gets few hits, they’ll remove that page and insert a different one. And they’ll observe how it performs the following time they search for that keyword (or a similar term). When users abruptly leave a website to click on another search result, Google may notice this and suggest the page to fewer searchers.

What is RankBrain’s Job?

RankBrain’s job is to interpret your search terms and feed you results (SERP) while also measuring your satisfaction by considering things such as bounce rate and hang time.  Pages that artificially boost satisfaction (game the system) will be de-ranked, and pages with ads and popups. 

Ranking Factors

Here are some of the factors that RankBrain uses:

Bounce Time 

When a searcher hits a website link on the SERP and then quickly (or within an arbitrary short amount of time) returns to the SERP without engaging with the website further, this is referred to as “bouncing” in SEO jargon.

Click-Through Rate

The Click-through rate is the proportion of website visitors who click on a link to a specific advertisement. A good Google Ads click-through rate is 6-7%+.

Dwell Time

The time a person spends studying a document after clicking a link on a search engine results page is called dwell time in the context of information retrieval. Dwell time is when a person clicks on a search engine result and navigates away from it or is otherwise seen to have left it.

Pogo Sticking

When a user goes back and forth from the search to a result, then back to the search, this is known as pogo-sticking. Pogo-sticking is when a searcher clicks on a link in a SERP, realizes it’s not what she’s looking for, and instantly clicks the back button to leave.

So your key goal is to increase dwell time and click-through rate and avoid bounce time.

How to Satisfy Rankbrain 

If you think that the highest arbiter of page satisfaction is now a computer, you are right.  Your job as an SEO expert is to convince RankBrain that your page is the most satisfying page to the searcher. Pages that artificially boost satisfaction (game the system) will be de-ranked and pages with ads and popups. 

Going back and forth from a search engine results page (SERP) to a certain search result destination site is known as pogo-sticking. Pogo-sticking, in other words, is when a searcher clicks on a link in a SERP, realizes it’s not what she’s looking for, and instantly clicks the back button to leave. There are several different categories of search intent.

Informational 

Starting with the informational purpose. People looking for information conduct a lot of online searches. You name it—information about the weather, child education, SEO, etc.—could fall under this category. People looking for information have a specific inquiry or desire to learn more about a particular subject.

Navigational

Informational intent will be discussed first. People seeking information conduct several internet searches. You name it—information about the weather, raising kids, SEO, or any other topic—could fall under this category. Information seekers have a specific query or want to learn more about a particular subject.

Transactional

Transactional intent is the third category of search intent. Many individuals shop online and search the internet for the best deals. When someone is looking to make a purchase right away, they are searching with transactional intent. This indicates that they frequently already have a clear idea of what they want to buy and want to go to the product page immediately.

Commercial

Some people use the internet to study products they plan to purchase shortly. Which washer would be the best? What SEO plugin is most beneficial? Although they also intend to transact, these individuals need more time and convincing. These kinds of search objectives are typically referred to as commercial investigating objectives.

Focus on Your Keywords

Your website’s SEO keywords are the words and phrases that enable people to reach your website through search engines. With SEO-friendly keywords that connect searchers to your site, a well-optimized website for search engines “speaks the same language” as its potential visitor base.

Even when utilizing the same terms or search queries on several search engines, each SERP is different. This is because almost all search engines personalize the user experience by providing results based on various criteria other than the user’s search keywords, such as the user’s geographic location, browsing history, and social settings. Even though two SERPs may appear identical and have many of the same results, they frequently have minor changes.

For a successful set of keywords, focus on dwell time and customer engagement – make the first 10 words of the page pack a punch. Be careful not to overdo it. Remember when we said Google does not like artificial content? Keyword packing is the practice of artificially stuffing your content with an excessive amount of keywords relevant to your topic.

To artificially boost a page’s ranking in search results and attract traffic to the site, keyword stuffing is the practice of putting a lot of keywords into Web content and meta tags. A keyword is an important phrase that is pertinent to the subject matter.

Keyword Research

Focus on a combination of medium-tail keywords and long-term keywords. Medium-tail keywords, often known as “chunky keywords,” are key terms with a relatively high level of competition and have two to three words.

Visitors are more likely to utilize long-tail keywords, which are longer and more specialized keyword phrases when they’re near to making a purchase or utilizing voice search. Compared to short or “head” keywords, most long-tail keywords have a lower search volume. At first, they seem a little counterintuitive, but if you know how to use them, they may be quite useful.

Finding a dependable, sustainable supply of long-tail keywords appropriate for you and your niche is the trick. 

Try generating a keyword list using these free tools: 

How Google Continues to Change SERP Rules and How You Can Comply

Google continues to change its rules and regulations. Google’s latest update seemed to mostly affect three types of pages:

  • Pages with thin content: low-value and surface-level text
  • Pages containing keyword stuffing: excessive use of keywords that negatively impacts readability
  • Pages with bad meta tags: duplicate tags or tags that were created by AI

Use of LSI to Handle Keyword Meanings

Latent semantic indexing, or LSI for short, is a technique used by Google and other search engines to examine and contrast the connections between various phrases and concepts. These keywords can be employed to increase SEO traffic, as well as visibility and search result rankings.

Optimize Your H2 for Click-Through Rate

Use your H2 titles to help optimize your Google rank. Use emotive language, numbers, and the appropriate amount of keywords. Using emotive language will engage your reader and improve the click-through rate. Make sure your titles are concise and accurate while still telling a story. 

Optimize your Paragraphs for Click Through Rate

Use simple and concise language for your paragraphs. Stuffing your paragraphs with run-on sentences and repeated information does no good for your reader and will likely lead to them merely skimming your article at best.

Try telling your story by using pictures. Pictures will help break up your article and keep readers engaged in the content as they scroll. This will help you optimize dwell time and improve your ranking.

Ways to Reduce Your Bounce Rate

First and foremost, make sure your page has a fast loading time. Studies show users expect their page to load in 2 seconds or less. Make sure your visitors can actually read your pages in a decent amount of time before you even consider looking at them.

Your page should be telling educating your reader and telling them something they don’t already know. Nearly all users will bounce if the page you’re delivering doesn’t properly address their search query. It’s crucial that you prioritize relevancy over all other factors because of this.

Make your content visually appealing. Even though you may want your entire page to be read by the visitor, you must make it easy to skim. Include and straightforward call to action. 

How to Evaluate and Test Your Results

To test these ideas on your page, you will need to wait 1-2 days for a new article and 7 days to edit an article to see if your rank has been affected. 

So this means – to keep generating new content and keeping track of what works. Once on SERP, wait 14 days and check analytics. But remember that analytics only works if you have 10 hits per day. Check on your page’s search intent. Are people landing on your page satisfied with their results, or do they continue searching?

Wrapping Up

Google continues to make it more difficult to rank high on its SERP page. But if you know how to comply with their rules, you should have no problem reaching plenty of readers using relevant keywords, posting quality content, and targeting the right audience. 

Phone Number Search: Methods and Tools – Free and Paid

Posted on by Dewey Grant
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In the business world, where endless video calls have become a norm, a simple phone call is a welcome change. As we all know, an old-fashioned phone call is a much better option than emails and video calls regarding business calls, especially for B2B sales leads.

Emails and video calls demand great attention and energy from your prospects, which can easily drain their social battery much faster. On the other hand, phone calls can help you talk because there is less distraction from surfing the internet and no distractions from push notifications. Additionally, phone calls allow for more established connections.

What are Some Phone Number Search Methods?

First, we will look into different ways to find a person’s phone number online; they include:

1. Look Into Social Media

Most social media websites today collect users’ phone numbers to keep their accounts more secure. Additionally, it also makes it easier for people to find connections.

As users, you can choose to make your personal or business phone number visible on your social media accounts. If you already know the full name of the person whose phone number you are looking for, you can simply search for them on social media websites. If luck is on your side, you will be able to find their numbers easily.

On the other hand, if you cannot find the required phone number via their personal profiles, you can also look for it via the prospect’s Facebook business page.

Two sites where you can easily find the phone numbers of your prospects are Facebook and LinkedIn.

2. Use Modern Mobile Applications

Modern mobile applications, like TrueCaller, allow you to find the phone number of your prospects simply by pulling out your mobile device. These apps are available for both Android and iOS devices. All you need to do is type in the prospect’s name, after which the app will look into its database and allow you to make a connection.

3. Use a Search Engine

As we know, Google is today’s most powerful search engine. You can easily find whatever you want if you have the right search terms. Even if you do not use Google, many other search engines are just as competent, like Yahoo, Bing, AOL, etc.

When looking for phone numbers on search engines, you must provide as much information as possible. For instance, you can provide relevant information that you can access, like the city where they live, their job position, the type of company they work in, etc. Overall, the more information that you can provide, the better chances you will have of finding their latest contact information.

4. Visit the Company Website

One of the simplest ways to get in touch with your prospects via phone is by looking at the company website. Most businesses publish the direct contact information of their employees on their official websites.

On the company website, you will either find the direct phone number of the prospects or a general company number. In the case of the latter, you will be contacted by the company operator who can help you get in touch with the person you are looking for.

5. Using Digital White Pages

During the old days, you would have to pull out a physical phone book and search the listing if you wanted to find a person’s phone number. Today, you will not find physical phone books. However, you will still have access to online digital While Pages. These White Pages work similarly to these physical phone books; however, you will be using your keyboard to look for phone numbers instead of flipping the pages of a book.

6. Look Into Online Business Listings

Generally, business listing websites often contain the contact information of hundreds and thousands of companies worldwide. In these business listings, you will find international businesses, B2B businesses, software companies, small to medium brands, and regional businesses.

These sites can be used to find the direct phone numbers, mainline, or department phone numbers. Even if you cannot directly find the prospect’s phone number, you can still find the company’s contact information. All you need to do next is to ask around.

7. Utilize a People Search Engine

There are contact search extension tools and search directories where you can look for the prospect’s contact information. While they may sound similar to search engines, they are not the same.

For instance, one of the best people search engines is AnyWho. This is quite a popular tool that you can use to find the phone numbers of thousands of contacts. There are many reasons why AnyWho is so popular – the database is updated weekly and can be used for free.

8. Look At Consumer Watchdog Websites

If you are looking for the contact information of someone that works for a prominent company, you can visit consumer watchdog websites of any type in the name of the company. In the case of the US, you can easily find the phone number using Better Business Bureau.

Additionally, you will also find various reviews from the public so that you will have a better understanding of the company that you are trying to get in touch with.

Another useful website is Get Human; here, you will find the contact information of the company representative instead of being redirected to a bot. Get Human is a very popular tool that offers prospects’ contact information from different companies.

What Are Some Great Tools That You Can Use to Find Any Phone Number?

Now that we are familiar with the different methods to help you find the phone number of your prospects, let us now look into some tools that can help you with the same:

1. RevDriver

RevDriver is a great extension for Google Chrome that you can use to find updated and verified prospects’ contact information. It will also provide you with information like company data and email addresses. RevDriver also provides freemium users with a credit counter to keep track of the contact reveals. As a free user, you can find 100 reveals per month.

2. SignalHire

With only a few clicks, you can find email addresses and phone numbers using SignalHire. Facebook, Twitter, LinkedIn, GitHub, and other social and professional networks are all easily integrated. The software can bulk extract contacts and export them in CSV format. What is very convenient is their extension for Chrome and Firefox, which works directly on LinkedIn and other professional social networks. Users may get anyone’s email, phone number, and backlinks to their social network accounts with only one click. This extensive professional database contains only current information.

3. LinkedIn

LinkedIn is considered one of the best tools for businesses, especially concerning prospecting. You can get in touch with professionals and businesses by contact information via email or phone number or directly on the platform. However, you will only find the prospect’s phone number if they have shared it on their profiles.

4. SalesIntel

SalesIntel is one of the best B2B contact databases that will provide you with all the phone numbers you are looking for. The data is very accurate, and the tool has an impressive reach. All the phone numbers are verified. Apart from phone numbers, you will also find various other contact information like email address, company address, etc. This tool is used by millions of users from all around the world.

5. BeenVerified

Apart from helping you find the phone number of your contacts, BeenVerified offers various types of services to its customers, like reverse phone number lookup, address search, vehicle search, username search, etc. The information you will get is very detailed. You will also find the social media accounts of the people you are looking for. BeenVerified is one of the best tools in the market to look for your prospect’s phone number.

6. ZabaSearch

ZabaSearch is a free database that provides your prospects’ phone numbers and other public information and connections. Unfortunately, this tool can only be used in the US for now, meaning you will only be provided access to information from American public records. Apart from helping you find the phone numbers of your prospects, the tool also offers other services like reverse phone lookup, advanced search, etc.

Final Thoughts

Finding your prospects’ phone numbers is not easy. However, the methods and the tools mentioned in this article should be able to help you and make the task less challenging. Whatever method or tool you use, ensure that the phone numbers you find are active and legitimate. Perhaps the best way to do so is to simply call the number.

5 Digital Marketing Techniques For Contractors That Will Transform Your Business

Posted on by Sara Cheen
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Nowadays, an internet presence is essential, primarily for builders and contractors. Most clients use the internet to discover a contractor or builder for their job, and if you fail to promote your business well, they’ll go with someone who has a good reputation among people. Construction firms with expertise are lovely. To succeed and let your projects stand out, let’s ensure you bring the appropriate theory of digital marketing for contractors into action.

1. A GMB Optimization For Contractors

GMB (Google My Business) is a free CMS (Content Management System) that enables you to include every piece of information for your company. This increases a company’s exposure among nearby Online users. Following are some strategies that have helped rank and optimize GMB results to the top.

  • Image optimization
  • Use HQ photos you capture on the construction site when publishing photos to your company website
  • Ensure to include images in each section that Google offers

2. Create Mobile-Friendly Websites

If you wish to ace the game of SEO and learn how mobile friendliness can significantly impact your website, you must join a systematic online digital marketing course. A course will help you to get a better understanding of how to make your website mobile-friendly and its positive influence on ranking.

The following considerations should be addressed while considering mobile:

  • It should be simple to navigate your website.
  • The landing or home page should contain all the necessary information
  • To remain readers engaged, ensure you’re updating your site and offering excellent material
  • Create something reliable and attractive
  • It must load quickly

3. Finding Long-Term Parabolic Success using SEO is Highly Recommended

Once you build a website, your primary objective is to carry out local SEO and SEO to prevent a digital marketing crisis. You can witness a positive trend in profits if you can master good marketing strategies and grow your channels. In order to increase your platform’s search engine optimization (SEO), you must provide material, structure it correctly for both users and search engines, and obtain backlinks from trusted sites.

LinkedIn Marketing

A social media platform entitled LinkedIn concentrates on business engagement and job advancement. It would be best if you did not ignore the power of LinkedIn as a tool. Connecting with business clients is possible through Linkedin.

  • Initially, get the LinkedIn Sales Guide
  • Decide precisely which category of business client you want to approach, for example.
    • Owners of restaurants’ kitchens
    • Professional contractors
    • Manufacturers for the industry
    • Find one of those sectors by searching
    • Contact every person on that list
    • Send a personalized message to each individual you interact with after connecting

Reputation Management

Businesses need to manage their reputations. Focus on removing potentially harmful information and leveraging customer input to remedy issues before they hurt your standing. Consider the following points:

  • Once a project is concluded, have a mechanism for automatically sending SMS and emails asking for evaluations.
  • You should include a homepage in your emails and texts that asks for reviews.
  •  The medium on which you get a review ought to be up to you to pick.
  •  At a minimum, you should have testimonials on Facebook, Google, the Better Business Bureau, and Yelp.

Conclusion

Are you prepared to expand your clientele and enhance your internet marketing? Pearl Lemon Group has worked with builders and contractors, helping them develop their marketing plans. Get in touch with them for excellent contractor marketing services to grow your business!

How to Use Flipbooks as a Small Business

Posted on by Isabela Boncila
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Digital flipbooks are interactive e-books, intended to help businesses attractively present information about their products or services. A flipbook looks exactly like a printed publication, with the ability to flip the pages.

Benefits

Some of the benefits of using a flipbook for your small business are: 

  • No longer paying to print the magazine
  • Offering an engaging and interactive experience to readers
  • Attracting new customers
  • Offering more information about products and services
  • No boring PDF and product catalogs
  • Responsiveness across all devices
  • Security of your information

How to Use flipbooks

Flipbooks are great tools to promote your business, so you have to make them look professional, engaging, and easy to understand. Try to make the most of the benefits and features that the tools for creating flipbooks offer.

Make Them Easy to Read

Even if any flipbook is interactive and eye-catching, make sure that you increase the interactivity and offer an outstanding customer experience to people flipping through your flipbooks.

Try not to add too much text. Focus on images and videos and get the best out of these features. Add buttons where it’s needed. 

Design Good-Looking Flipbooks

Whether you have an e-commerce company and want to create a digital magazine with your products, or you want to make a portfolio with your achievements to sell your services, a flipbook is a good solution to stand out in front of your potential customers.

You can choose the style you want for the flipbook. You can even use templates. Some templates already have interactive elements. All you have to do is to customize them to align with your brand.

You can see below an example of a flipbook template that you can use for your business.

Customize Flipbooks Based on Your Business Needs

Add your brand colors and logo to all your product pages. In this way, if customers come across your content by chance on the internet and find out about some products, they will become familiar with the brand and will be interested in checking your site to see what else you have to offer.

Use Interactivity

Transform static content into interactive flipbooks. You will gain many customers in this way. Try this to differentiate from your competitors.

Add videos, buttons, and links to your products.

You can use video widgets and add a caption. You can even embed different elements directly on your flipbooks. You can link to products and even add product tags. 

You can use social media buttons and video buttons where you add the URL, choose the size and modify the tooltip. 

Share Flipbooks with Ease

You can share the flipbooks on social media or your website.

You can share a flipbook directly from your current page, via e-mail, share the direct link or the full view link, embed the flipbook player on your website, or download it and share it wherever you want.

Use Flipbooks for Any Product

Present all kinds of information that you want to reach your audience with a flipbook.

Flipbooks can be used in many different niches like newspaper publication, furniture, human resources (for announcements), marketing agencies, telecommunications, computer hardware, software, etc.

Choose an Appealing Layout

You can use a double-page layout, to make your digital magazine look good and the information easier to understand. This design is usually used when presenting a product in an environment. Also, it is used for more similar products. For example, if you have a furniture business, you can present products in a room. Use real pictures and add tags to the products you are selling. Add more details that open with a click on the products.

Embed Flipbook Animations on Your Website

Flipbooks attract attention so you can use flipbooks with your products on your landing pages. Check what are your highly converting landing pages and update them by adding flipbooks and analyzing the impact on the users.

Create a Brand Style Guide

Even if you have a small business, you should start to aim high. For example, you can create a brand style guide, in case some collaborators would agree to use your logo to help you with your promotion. A brand guide flipbook would look professional and would impress them.

Get Customers Insights

There is a flipbook making software that offers a flipbook analytics feature. It is called Flipsnack.

By using this software, you can see what were the pages where your customer spent more time and understand what are your strengths. Working on your strategy increases your customer satisfaction and retention.

SEO-Optimize Your Flipbook

First of all, you have to make the flipbook public. Then do some keyword research and set a meta title and meta description. Try to gain links from other websites to your flipbook. Use a tool like Flipsnack that allows you to use your domain for all your flipbook catalogs.

Use All These Benefits in Your Favor

Get the best out of the opportunity of using flipbooks by using all these benefits: use videos and buttons, use templates for great designs, share flipbooks, embed flipbooks on your website, and get insightful marketing statistics from them.

How to Identify Your Target Audience: A Complete Guide

Posted on by Edward Brown
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It’s time to convince your customers to buy what you’re selling. Are you hanging out in the Mos Eisley cantina trying to sell to people that aren’t interested? That’s not easier than convincing Luke Skywalker to buy drinks for you and Chewbacca. 

To run a successful business, you must know who to approach first. By getting to know your audience, you can target your marketing efforts in the most effective way possible, while hopefully convincing them to buy more than a drink.Understanding your target audience can significantly impact your marketing strategy, just as configuring your home network can improve internet efficiency. Use the 192.168.1.1 ip to access your router settings and ensure a stable connection for all your online research and activities.

Use these tips to win a customer over by learning how to identify your target audience. 

What Are the Types of Target Audience?

Who is my target audience? It can be daunting to figure out which target audience best represents your business. However, it’s essential to do so if you want to create a successful marketing campaign, which is understood at The HOTH.

A good example of target audience differentiation is outlined below.

Interest

There are three main types of target audience: customers, leads, and partners. To attract customers, you must understand their interests and needs to provide the best possible service or products. 

  • Customers are people who buy from you
  • Leads are people who may become customers
  • Partners are people who work with you

Purchase Intention

Intent or impulse buyers? They are an example of target audience profiles. The question of who is my target audience falls in buying behavior.

You can craft better marketing campaigns specifically aimed at them. An impulse buyer is in a rush to buy what is being offered and doesn’t do the research. They are strongly motivated!

An intent buyer has done the research and intends on buying from you or your competitor. 

Subcultures

How to reach your target audience? Understand their subculture or niche for a compelling business ecosystem. Use the audience within the relevant subcultures and your marketing campaigns.

They help further identify and target your ideal types of target audiences. Are they core, mid-level, or periphery audiences? 

  • Core target audience: they are most important to your business
  • Mid-level target audience: they influence your target audience
  • Periphery target audience: they are not very interested but will use you for information

How to Measure Who Your Target Audience is

You have many different analytic tools available at your disposal. Once you have the right one, you can track visitor behavior and conversions. 

So, go out there and measure!

Start with your current customers and gather the data you have on them. Doing this lets you see which channels and content work best for them. Look for trends in online customer feedback and research your competitors too.

Prepared to Push the Boundaries of How to Identify Your Target Audience?

How you market your business directly affects how much money you make. It’s that simple – it’s almost as essential as a business can get. So take these tips for what they’re worth. 

They’re nothing revolutionary, but they might help your brand attract a higher ratio of search traffic to sales. Make sure to check out our blog for more information on not only how to identify your target audience but to use your insights more effectively.

Top 7 Tips for Law Firm Digital Marketing Strategies to Help Gain Clients

Posted on by Syed Saqib
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The pandemic showed us that every business, law firms included, needs to explore the digital world. Whether you’re looking to invest in lawyer SEO or social media marketing, we’ve compiled some simple tips to help you gain clients online.

When the Covid-19 pandemic hit, many law firms sought out legal marketing experts like dNovo Group to reach out to potential clients. The restrictions and lockdowns meant that businesses had to explore digital options since traditional marketing was either too limited or completely inaccessible. If you’re looking to smash your law firm marketing goals in 2022, the tips below can help you get started.

1. Give your Website a Fresh Look and Feel

Are you fully satisfied with your law firm website? This link will appear on your advertising merchandise, legal directories and other websites, so you must ensure that it’s a proper representation of your law practice. Before you can invest in any legal marketing tactic, ensure that you have a functional website that speaks to your potential clients. Have an expert from dNovo perform a site audit and advise you on steps you can take to improve its ultimate look and feel.

2. Ensure your Site is Mobile-Optimized

Law firms that are yet to invest in a mobile-optimized website are missing out on potential users and site rankings. In fact, you may be offering the best legal services in your area but fail to gain clients online simply because users cannot properly navigate your web pages. In fact, responsive law firm websites appear higher on search engine results pages since they offer users a greater experience. Making sure that customers who access your law firm website on mobile devices find it easy and convenient to navigate will help attract more traffic.

Law firms needs the digital world to grow and thrive. Effective lawyer SEO is essential to bring in new business in the post-Covid economy.

3. User Experience is Key

All your marketing efforts will go to waste if your website has a poor user experience. Search engines like Google will favor websites that offer users a great page experience. That’s why UX design should be an integral part of your online marketing. By prioritizing user experience, you will ensure that users not only stay engaged on your website but move further down your funnel and come back for more information instead of visiting your competitor’s website. Whether it means showcasing your legal services in a clear manner or avoiding site elements that are distractive or slow down the web pages, you’ll need to do all it takes to prioritize the user experience. There are tools you can use, such as Google’s Core Web Vitals, to determine whether your website has a great user experience. Factors such as your law firm website’s speed, visual stability and mobile-friendliness will together determine its page experience.

4. Take Another Look at Your Website Content

Your law firm marketing strategy should greatly focus on the website content. Content marketing involves more than just filling up your law firm’s web pages with copy. It begins with proper keyword research, effective writing, and optimization of web articles to not only ensure the website is favoured by search engines but users alike. Keep in mind that website visitors are looking to find answers to their questions when they interact with your web content. 

5. Invest in PPC campaigns

Even though search engine optimization helps your law firm’s website to rank high gradually, PPC campaigns can give you immediate top rankings on Google and consequently more traffic. Having a balance between the two (SEO and PPC campaigns) helps to ensure a constant flow of quality traffic to your law firm’s website. Most law firms will avoid PPC campaigns like using Google Adwords as part of their digital marketing strategy simply because of the cost involved. The advantage of Pay Per Click campaigns is that you can decide on the budget and adjust based on performance. When sending traffic to your law firm website via paid search, ensure you target the right website visitors to avoid a high bounce rate.

6. Try Out Email Marketing

Another marketing strategy that you can use to gain more clients online is email automation. Email marketing is most effective when you have a specific target audience, and each email is customized to suit their needs. Avoid sending the same email to an entire list of prospects, as it will result in low open rates. Emails should be scheduled in advance and sent to a selected list of contacts. There are so many email automation tools that you can use to provide your audiences with a personalized experience. You need to understand your lead flow so that every email is automated to help move your law firm’s potential clients down the funnel.

7. Invest in High-Quality Videos

Videos are now an integral part of every digital marketing strategy, with platforms like YouTube & TikTok becoming more popular now than ever. Using videos in your law firm marketing using TikTok ads as opposed to image-based content can create more engagement, especially on social media channels. You can even post explainer videos on your law firm’s website to break down complex topics for your users. The key is to create a marketing strategy that effectively uses videos for engagement and builds your authority as a law practice. Understand the target audience for your videos so that the content is created in such a way that it has the most impact.

Conclusion

While there are many players in the legal industry and competition online is getting tougher, you can attract new customers by remaining true to your law firm’s core values. Take time to create a brand that is sincere and thoughtful through storytelling, and you will attract an audience that has goals similar to your own. Engage with legal marketing experts at dNovo Group to guide you on how to convey a unique message about your law firm to attract more relevant customers.  There are lots of legal marketing options you can explore and an expert can break them down for you.

Does A Great Translation Service Affect Business Productivity And Investments?

Posted on by Adrian Borg
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Today, to be successful in any business, you need to be globally competitive. Your business should reach out to your clients by giving them a well-explained message.

As a business owner, you need to make a good impression and provide quality communication in the international market. After all, a good impression and your way of communicating to your consumers make it boost your business revenue effectively.

Consumers will buy any service and product you offer as long as it is important and they understand what you sell. On the other hand, if they can’t understand you and your business, it won’t sell in the international market.

To grow your business abroad, you should provide your consumer with product content that they can relate to in their daily life. Your product and service information needs to be translated to the designated language of your chosen target market.

Hiring a translation service is a must if you want great business productivity and more investment to come. Suppose you want to know that you need to read this article carefully to keep your business running in the international market.

How Translation Service Affects Your Business Productivity And Investment

Taking your business into a wider market is difficult without hiring a translation service. They affect your business productivity and investment by:

1. Enhancing Your Communication With Your Consumer

If you are operating your business globally, you will be involved in communicating with your new clients with different dialects. Your sales will depend on how clear and precise your business delivers the message of your products and services to the consumers.

Moreover, a translation agency translates the language of your product and service that reflects its original message. As a business owner, you should not just hire a translation agency everywhere; you also need to strictly review the different agencies you can find in the market.

It will comprise your business if you have an audience that speaks a different language if you can’t translate your business proposal well.

Because there are times that an agency can translate your message, but it doesn’t resonate with the original message you want to express to your consumers.

 2. Enhance Business Brand Image

The best way to create more business branches is to take it internationally. However, it would be best if you were prepared to consider your consumer dialect in your expansion, and having language-friendly business content attracts more consumers.

It would be best to translate your product description into different national languages where your business is operating. By hiring a translation agency, translating your business content get easier.

Translating your content makes your customer feel welcome and comfortable with what your company’s offering them. Since they can understand your business content well, you will surely sell your products soon.

3. Avoid Misconception

The misconception is a prime reason that you may not gain future clients. In dealing with overseas clients, it is very common that a business product and service that aren’t translated can cause misconceptions of use.

Such a misconception can hurt your company so badly. You are lucky enough because there are translation services today that will help you achieve your global plans.

4. Provide a Clear Statement Of the Company’s Legal Policy

Every business has its own legal policy documents that they need to state clearly to its clients. These policies usually contain crucial details related to the accountability and compliance measure they have been through.

Of course, as a business owner, ensure that you relay every piece of information about your business in the consumer’s dialect properly.

5. Provides Smooth Business Transaction

Having a translation service will provide you with a smooth business transaction. Getting your content translated will prevent you from experiencing discrepancies.

Many fake investors and consumers are spreading around the world. Even if you are the owner but can’t understand their language, you will still be at risk of getting scammed.

Why Do You Need More Than One Language In Business Marketing?

Your aspiration to build your business abroad will be successful if you have a translation agency on your side. For your company to be discovered in your chosen country, you need to advertise it and translate every message into its native language.

The marketing and business communication skills must be effective to be heard by your target consumer. It doesn’t mean using a translation service, you need to start from the scratch- that not it works.

You can still use your idea that makes your business boom in your country to another, as long as you translate it to a new language. Language and communication are important rules for reaching investors and interacting with your consumers.

Conclusion

Having a translation service on your side will positively affect your business’s productivity and investment. Many competitors use translation services to help them communicate to their consumers effectively.

If you can’t get along with this matter, your business plan will not make it in the international market.

Lastly, translation services can impact your business differently. As a business owner, your business will start creating profit and make big progress in the future.