Phone Number Search: Methods and Tools – Free and Paid

Posted on August 23, 2022 by Dewey Grant

In the business world, where endless video calls have become a norm, a simple phone call is a welcome change. As we all know, an old-fashioned phone call is a much better option than emails and video calls regarding business calls, especially for B2B sales leads.

Emails and video calls demand great attention and energy from your prospects, which can easily drain their social battery much faster. On the other hand, phone calls can help you talk because there is less distraction from surfing the internet and no distractions from push notifications. Additionally, phone calls allow for more established connections.

What are Some Phone Number Search Methods?

First, we will look into different ways to find a person’s phone number online; they include:

1. Look Into Social Media

Most social media websites today collect users’ phone numbers to keep their accounts more secure. Additionally, it also makes it easier for people to find connections.

As users, you can choose to make your personal or business phone number visible on your social media accounts. If you already know the full name of the person whose phone number you are looking for, you can simply search for them on social media websites. If luck is on your side, you will be able to find their numbers easily.

On the other hand, if you cannot find the required phone number via their personal profiles, you can also look for it via the prospect’s Facebook business page.

Two sites where you can easily find the phone numbers of your prospects are Facebook and LinkedIn.

2. Use Modern Mobile Applications

Modern mobile applications, like TrueCaller, allow you to find the phone number of your prospects simply by pulling out your mobile device. These apps are available for both Android and iOS devices. All you need to do is type in the prospect’s name, after which the app will look into its database and allow you to make a connection.

3. Use a Search Engine

As we know, Google is today’s most powerful search engine. You can easily find whatever you want if you have the right search terms. Even if you do not use Google, many other search engines are just as competent, like Yahoo, Bing, AOL, etc.

When looking for phone numbers on search engines, you must provide as much information as possible. For instance, you can provide relevant information that you can access, like the city where they live, their job position, the type of company they work in, etc. Overall, the more information that you can provide, the better chances you will have of finding their latest contact information.

4. Visit the Company Website

One of the simplest ways to get in touch with your prospects via phone is by looking at the company website. Most businesses publish the direct contact information of their employees on their official websites.

On the company website, you will either find the direct phone number of the prospects or a general company number. In the case of the latter, you will be contacted by the company operator who can help you get in touch with the person you are looking for.

5. Using Digital White Pages

During the old days, you would have to pull out a physical phone book and search the listing if you wanted to find a person’s phone number. Today, you will not find physical phone books. However, you will still have access to online digital While Pages. These White Pages work similarly to these physical phone books; however, you will be using your keyboard to look for phone numbers instead of flipping the pages of a book.

6. Look Into Online Business Listings

Generally, business listing websites often contain the contact information of hundreds and thousands of companies worldwide. In these business listings, you will find international businesses, B2B businesses, software companies, small to medium brands, and regional businesses.

These sites can be used to find the direct phone numbers, mainline, or department phone numbers. Even if you cannot directly find the prospect’s phone number, you can still find the company’s contact information. All you need to do next is to ask around.

7. Utilize a People Search Engine

There are contact search extension tools and search directories where you can look for the prospect’s contact information. While they may sound similar to search engines, they are not the same.

For instance, one of the best people search engines is AnyWho. This is quite a popular tool that you can use to find the phone numbers of thousands of contacts. There are many reasons why AnyWho is so popular – the database is updated weekly and can be used for free.

8. Look At Consumer Watchdog Websites

If you are looking for the contact information of someone that works for a prominent company, you can visit consumer watchdog websites of any type in the name of the company. In the case of the US, you can easily find the phone number using Better Business Bureau.

Additionally, you will also find various reviews from the public so that you will have a better understanding of the company that you are trying to get in touch with.

Another useful website is Get Human; here, you will find the contact information of the company representative instead of being redirected to a bot. Get Human is a very popular tool that offers prospects’ contact information from different companies.

What Are Some Great Tools That You Can Use to Find Any Phone Number?

Now that we are familiar with the different methods to help you find the phone number of your prospects, let us now look into some tools that can help you with the same:

1. RevDriver

RevDriver is a great extension for Google Chrome that you can use to find updated and verified prospects’ contact information. It will also provide you with information like company data and email addresses. RevDriver also provides freemium users with a credit counter to keep track of the contact reveals. As a free user, you can find 100 reveals per month.

2. SignalHire

With only a few clicks, you can find email addresses and phone numbers using SignalHire. Facebook, Twitter, LinkedIn, GitHub, and other social and professional networks are all easily integrated. The software can bulk extract contacts and export them in CSV format. What is very convenient is their extension for Chrome and Firefox, which works directly on LinkedIn and other professional social networks. Users may get anyone’s email, phone number, and backlinks to their social network accounts with only one click. This extensive professional database contains only current information.

3. LinkedIn

LinkedIn is considered one of the best tools for businesses, especially concerning prospecting. You can get in touch with professionals and businesses by contact information via email or phone number or directly on the platform. However, you will only find the prospect’s phone number if they have shared it on their profiles.

4. SalesIntel

SalesIntel is one of the best B2B contact databases that will provide you with all the phone numbers you are looking for. The data is very accurate, and the tool has an impressive reach. All the phone numbers are verified. Apart from phone numbers, you will also find various other contact information like email address, company address, etc. This tool is used by millions of users from all around the world.

5. BeenVerified

Apart from helping you find the phone number of your contacts, BeenVerified offers various types of services to its customers, like reverse phone number lookup, address search, vehicle search, username search, etc. The information you will get is very detailed. You will also find the social media accounts of the people you are looking for. BeenVerified is one of the best tools in the market to look for your prospect’s phone number.

6. ZabaSearch

ZabaSearch is a free database that provides your prospects’ phone numbers and other public information and connections. Unfortunately, this tool can only be used in the US for now, meaning you will only be provided access to information from American public records. Apart from helping you find the phone numbers of your prospects, the tool also offers other services like reverse phone lookup, advanced search, etc.

Final Thoughts

Finding your prospects’ phone numbers is not easy. However, the methods and the tools mentioned in this article should be able to help you and make the task less challenging. Whatever method or tool you use, ensure that the phone numbers you find are active and legitimate. Perhaps the best way to do so is to simply call the number.

5 Digital Marketing Techniques For Contractors That Will Transform Your Business

Posted on July 19, 2022 by Sara Cheen

Nowadays, an internet presence is essential, primarily for builders and contractors. Most clients use the internet to discover a contractor or builder for their job, and if you fail to promote your business well, they’ll go with someone who has a good reputation among people. Construction firms with expertise are lovely. To succeed and let your projects stand out, let’s ensure you bring the appropriate theory of digital marketing for contractors into action.

1. A GMB Optimization For Contractors

GMB (Google My Business) is a free CMS (Content Management System) that enables you to include every piece of information for your company. This increases a company’s exposure among nearby Online users. Following are some strategies that have helped rank and optimize GMB results to the top.

Image optimization
Use HQ photos you capture on the construction site when publishing photos to your company website
Ensure to include images in each section that Google offers

2. Create Mobile-Friendly Websites

If you wish to ace the game of SEO and learn how mobile friendliness can significantly impact your website, you must join a systematic online digital marketing course. A course will help you to get a better understanding of how to make your website mobile-friendly and its positive influence on ranking.

The following considerations should be addressed while considering mobile:

It should be simple to navigate your website.
The landing or home page should contain all the necessary information
To remain readers engaged, ensure you’re updating your site and offering excellent material
Create something reliable and attractive
It must load quickly

3. Finding Long-Term Parabolic Success using SEO is Highly Recommended

Once you build a website, your primary objective is to carry out local SEO and SEO to prevent a digital marketing crisis. You can witness a positive trend in profits if you can master good marketing strategies and grow your channels. In order to increase your platform’s search engine optimization (SEO), you must provide material, structure it correctly for both users and search engines, and obtain backlinks from trusted sites.

LinkedIn Marketing

A social media platform entitled LinkedIn concentrates on business engagement and job advancement. It would be best if you did not ignore the power of LinkedIn as a tool. Connecting with business clients is possible through Linkedin.

Initially, get the LinkedIn Sales Guide
Decide precisely which category of business client you want to approach, for example.
- Owners of restaurants’ kitchens
- Professional contractors
- Manufacturers for the industry
- Find one of those sectors by searching
- Contact every person on that list
- Send a personalized message to each individual you interact with after connecting

Reputation Management

Businesses need to manage their reputations. Focus on removing potentially harmful information and leveraging customer input to remedy issues before they hurt your standing. Consider the following points:

Once a project is concluded, have a mechanism for automatically sending SMS and emails asking for evaluations.
You should include a homepage in your emails and texts that asks for reviews.
The medium on which you get a review ought to be up to you to pick.
At a minimum, you should have testimonials on Facebook, Google, the Better Business Bureau, and Yelp.

Conclusion

Are you prepared to expand your clientele and enhance your internet marketing? Pearl Lemon Group has worked with builders and contractors, helping them develop their marketing plans. Get in touch with them for excellent contractor marketing services to grow your business!

How to Use Flipbooks as a Small Business

Posted on July 13, 2022 by Isabela Boncila

Digital flipbooks are interactive e-books, intended to help businesses attractively present information about their products or services. A flipbook looks exactly like a printed publication, with the ability to flip the pages.

Benefits

Some of the benefits of using a flipbook for your small business are:

No longer paying to print the magazine
Offering an engaging and interactive experience to readers
Attracting new customers
Offering more information about products and services
No boring PDF and product catalogs
Responsiveness across all devices
Security of your information

How to Use flipbooks

Flipbooks are great tools to promote your business, so you have to make them look professional, engaging, and easy to understand. Try to make the most of the benefits and features that the tools for creating flipbooks offer.

Make Them Easy to Read

Even if any flipbook is interactive and eye-catching, make sure that you increase the interactivity and offer an outstanding customer experience to people flipping through your flipbooks.

Try not to add too much text. Focus on images and videos and get the best out of these features. Add buttons where it’s needed.

Design Good-Looking Flipbooks

Whether you have an e-commerce company and want to create a digital magazine with your products, or you want to make a portfolio with your achievements to sell your services, a flipbook is a good solution to stand out in front of your potential customers.

You can choose the style you want for the flipbook. You can even use templates. Some templates already have interactive elements. All you have to do is to customize them to align with your brand.

You can see below an example of a flipbook template that you can use for your business.

Customize Flipbooks Based on Your Business Needs

Add your brand colors and logo to all your product pages. In this way, if customers come across your content by chance on the internet and find out about some products, they will become familiar with the brand and will be interested in checking your site to see what else you have to offer.

Use Interactivity

Transform static content into interactive flipbooks. You will gain many customers in this way. Try this to differentiate from your competitors.

Add videos, buttons, and links to your products.

You can use video widgets and add a caption. You can even embed different elements directly on your flipbooks. You can link to products and even add product tags.

You can use social media buttons and video buttons where you add the URL, choose the size and modify the tooltip.

Share Flipbooks with Ease

You can share the flipbooks on social media or your website.

You can share a flipbook directly from your current page, via e-mail, share the direct link or the full view link, embed the flipbook player on your website, or download it and share it wherever you want.

Use Flipbooks for Any Product

Present all kinds of information that you want to reach your audience with a flipbook.

Flipbooks can be used in many different niches like newspaper publication, furniture, human resources (for announcements), marketing agencies, telecommunications, computer hardware, software, etc.

Choose an Appealing Layout

You can use a double-page layout, to make your digital magazine look good and the information easier to understand. This design is usually used when presenting a product in an environment. Also, it is used for more similar products. For example, if you have a furniture business, you can present products in a room. Use real pictures and add tags to the products you are selling. Add more details that open with a click on the products.

Embed Flipbook Animations on Your Website

Flipbooks attract attention so you can use flipbooks with your products on your landing pages. Check what are your highly converting landing pages and update them by adding flipbooks and analyzing the impact on the users.

Create a Brand Style Guide

Even if you have a small business, you should start to aim high. For example, you can create a brand style guide, in case some collaborators would agree to use your logo to help you with your promotion. A brand guide flipbook would look professional and would impress them.

Get Customers Insights

There is a flipbook making software that offers a flipbook analytics feature. It is called Flipsnack.

By using this software, you can see what were the pages where your customer spent more time and understand what are your strengths. Working on your strategy increases your customer satisfaction and retention.

SEO-Optimize Your Flipbook

First of all, you have to make the flipbook public. Then do some keyword research and set a meta title and meta description. Try to gain links from other websites to your flipbook. Use a tool like Flipsnack that allows you to use your domain for all your flipbook catalogs.

Use All These Benefits in Your Favor

Get the best out of the opportunity of using flipbooks by using all these benefits: use videos and buttons, use templates for great designs, share flipbooks, embed flipbooks on your website, and get insightful marketing statistics from them.

How to Identify Your Target Audience: A Complete Guide

Posted on July 1, 2022 by Edward Brown

It’s time to convince your customers to buy what you’re selling. Are you hanging out in the Mos Eisley cantina trying to sell to people that aren’t interested? That’s not easier than convincing Luke Skywalker to buy drinks for you and Chewbacca.

To run a successful business, you must know who to approach first. By getting to know your audience, you can target your marketing efforts in the most effective way possible, while hopefully convincing them to buy more than a drink.Understanding your target audience can significantly impact your marketing strategy, just as configuring your home network can improve internet efficiency. Use the 192.168.1.1 ip to access your router settings and ensure a stable connection for all your online research and activities.

Use these tips to win a customer over by learning how to identify your target audience.

What Are the Types of Target Audience?

Who is my target audience? It can be daunting to figure out which target audience best represents your business. However, it’s essential to do so if you want to create a successful marketing campaign, which is understood at The HOTH.

A good example of target audience differentiation is outlined below.

Interest

There are three main types of target audience: customers, leads, and partners. To attract customers, you must understand their interests and needs to provide the best possible service or products.

Customers are people who buy from you
Leads are people who may become customers
Partners are people who work with you

Purchase Intention

Intent or impulse buyers? They are an example of target audience profiles. The question of who is my target audience falls in buying behavior.

You can craft better marketing campaigns specifically aimed at them. An impulse buyer is in a rush to buy what is being offered and doesn’t do the research. They are strongly motivated!

An intent buyer has done the research and intends on buying from you or your competitor.

Subcultures

How to reach your target audience? Understand their subculture or niche for a compelling business ecosystem. Use the audience within the relevant subcultures and your marketing campaigns.

They help further identify and target your ideal types of target audiences. Are they core, mid-level, or periphery audiences?

Core target audience: they are most important to your business
Mid-level target audience: they influence your target audience
Periphery target audience: they are not very interested but will use you for information

How to Measure Who Your Target Audience is

You have many different analytic tools available at your disposal. Once you have the right one, you can track visitor behavior and conversions.

So, go out there and measure!

Start with your current customers and gather the data you have on them. Doing this lets you see which channels and content work best for them. Look for trends in online customer feedback and research your competitors too.

Prepared to Push the Boundaries of How to Identify Your Target Audience?

How you market your business directly affects how much money you make. It’s that simple – it’s almost as essential as a business can get. So take these tips for what they’re worth.

They’re nothing revolutionary, but they might help your brand attract a higher ratio of search traffic to sales. Make sure to check out our blog for more information on not only how to identify your target audience but to use your insights more effectively.

Top 7 Tips for Law Firm Digital Marketing Strategies to Help Gain Clients

Posted on June 17, 2022 by Syed Saqib

The pandemic showed us that every business, law firms included, needs to explore the digital world. Whether you’re looking to invest in lawyer SEO or social media marketing, we’ve compiled some simple tips to help you gain clients online.

When the Covid-19 pandemic hit, many law firms sought out legal marketing experts like dNovo Group to reach out to potential clients. The restrictions and lockdowns meant that businesses had to explore digital options since traditional marketing was either too limited or completely inaccessible. If you’re looking to smash your law firm marketing goals in 2022, the tips below can help you get started.

1. Give your Website a Fresh Look and Feel

Are you fully satisfied with your law firm website? This link will appear on your advertising merchandise, legal directories and other websites, so you must ensure that it’s a proper representation of your law practice. Before you can invest in any legal marketing tactic, ensure that you have a functional website that speaks to your potential clients. Have an expert from dNovo perform a site audit and advise you on steps you can take to improve its ultimate look and feel.

2. Ensure your Site is Mobile-Optimized

Law firms that are yet to invest in a mobile-optimized website are missing out on potential users and site rankings. In fact, you may be offering the best legal services in your area but fail to gain clients online simply because users cannot properly navigate your web pages. In fact, responsive law firm websites appear higher on search engine results pages since they offer users a greater experience. Making sure that customers who access your law firm website on mobile devices find it easy and convenient to navigate will help attract more traffic.

Law firms needs the digital world to grow and thrive. Effective lawyer SEO is essential to bring in new business in the post-Covid economy.

3. User Experience is Key

All your marketing efforts will go to waste if your website has a poor user experience. Search engines like Google will favor websites that offer users a great page experience. That’s why UX design should be an integral part of your online marketing. By prioritizing user experience, you will ensure that users not only stay engaged on your website but move further down your funnel and come back for more information instead of visiting your competitor’s website. Whether it means showcasing your legal services in a clear manner or avoiding site elements that are distractive or slow down the web pages, you’ll need to do all it takes to prioritize the user experience. There are tools you can use, such as Google’s Core Web Vitals, to determine whether your website has a great user experience. Factors such as your law firm website’s speed, visual stability and mobile-friendliness will together determine its page experience.

4. Take Another Look at Your Website Content

Your law firm marketing strategy should greatly focus on the website content. Content marketing involves more than just filling up your law firm’s web pages with copy. It begins with proper keyword research, effective writing, and optimization of web articles to not only ensure the website is favoured by search engines but users alike. Keep in mind that website visitors are looking to find answers to their questions when they interact with your web content.

5. Invest in PPC campaigns

Even though search engine optimization helps your law firm’s website to rank high gradually, PPC campaigns can give you immediate top rankings on Google and consequently more traffic. Having a balance between the two (SEO and PPC campaigns) helps to ensure a constant flow of quality traffic to your law firm’s website. Most law firms will avoid PPC campaigns like using Google Adwords as part of their digital marketing strategy simply because of the cost involved. The advantage of Pay Per Click campaigns is that you can decide on the budget and adjust based on performance. When sending traffic to your law firm website via paid search, ensure you target the right website visitors to avoid a high bounce rate.

6. Try Out Email Marketing

Another marketing strategy that you can use to gain more clients online is email automation. Email marketing is most effective when you have a specific target audience, and each email is customized to suit their needs. Avoid sending the same email to an entire list of prospects, as it will result in low open rates. Emails should be scheduled in advance and sent to a selected list of contacts. There are so many email automation tools that you can use to provide your audiences with a personalized experience. You need to understand your lead flow so that every email is automated to help move your law firm’s potential clients down the funnel.

7. Invest in High-Quality Videos

Videos are now an integral part of every digital marketing strategy, with platforms like YouTube & TikTok becoming more popular now than ever. Using videos in your law firm marketing using TikTok ads as opposed to image-based content can create more engagement, especially on social media channels. You can even post explainer videos on your law firm’s website to break down complex topics for your users. The key is to create a marketing strategy that effectively uses videos for engagement and builds your authority as a law practice. Understand the target audience for your videos so that the content is created in such a way that it has the most impact.

Conclusion

While there are many players in the legal industry and competition online is getting tougher, you can attract new customers by remaining true to your law firm’s core values. Take time to create a brand that is sincere and thoughtful through storytelling, and you will attract an audience that has goals similar to your own. Engage with legal marketing experts at dNovo Group to guide you on how to convey a unique message about your law firm to attract more relevant customers. There are lots of legal marketing options you can explore and an expert can break them down for you.

Does A Great Translation Service Affect Business Productivity And Investments?

Posted on April 28, 2022 by Adrian Borg

Today, to be successful in any business, you need to be globally competitive. Your business should reach out to your clients by giving them a well-explained message.

As a business owner, you need to make a good impression and provide quality communication in the international market. After all, a good impression and your way of communicating to your consumers make it boost your business revenue effectively.

Consumers will buy any service and product you offer as long as it is important and they understand what you sell. On the other hand, if they can’t understand you and your business, it won’t sell in the international market.

To grow your business abroad, you should provide your consumer with product content that they can relate to in their daily life. Your product and service information needs to be translated to the designated language of your chosen target market.

Hiring a translation service is a must if you want great business productivity and more investment to come. Suppose you want to know that you need to read this article carefully to keep your business running in the international market.

How Translation Service Affects Your Business Productivity And Investment

Taking your business into a wider market is difficult without hiring a translation service. They affect your business productivity and investment by:

1. Enhancing Your Communication With Your Consumer

If you are operating your business globally, you will be involved in communicating with your new clients with different dialects. Your sales will depend on how clear and precise your business delivers the message of your products and services to the consumers.

Moreover, a translation agency translates the language of your product and service that reflects its original message. As a business owner, you should not just hire a translation agency everywhere; you also need to strictly review the different agencies you can find in the market.

It will comprise your business if you have an audience that speaks a different language if you can’t translate your business proposal well.

Because there are times that an agency can translate your message, but it doesn’t resonate with the original message you want to express to your consumers.

2. Enhance Business Brand Image

The best way to create more business branches is to take it internationally. However, it would be best if you were prepared to consider your consumer dialect in your expansion, and having language-friendly business content attracts more consumers.

It would be best to translate your product description into different national languages where your business is operating. By hiring a translation agency, translating your business content get easier.

Translating your content makes your customer feel welcome and comfortable with what your company’s offering them. Since they can understand your business content well, you will surely sell your products soon.

3. Avoid Misconception

The misconception is a prime reason that you may not gain future clients. In dealing with overseas clients, it is very common that a business product and service that aren’t translated can cause misconceptions of use.

Such a misconception can hurt your company so badly. You are lucky enough because there are translation services today that will help you achieve your global plans.

4. Provide a Clear Statement Of the Company’s Legal Policy

Every business has its own legal policy documents that they need to state clearly to its clients. These policies usually contain crucial details related to the accountability and compliance measure they have been through.

Of course, as a business owner, ensure that you relay every piece of information about your business in the consumer’s dialect properly.

5. Provides Smooth Business Transaction

Having a translation service will provide you with a smooth business transaction. Getting your content translated will prevent you from experiencing discrepancies.

Many fake investors and consumers are spreading around the world. Even if you are the owner but can’t understand their language, you will still be at risk of getting scammed.

Why Do You Need More Than One Language In Business Marketing?

Your aspiration to build your business abroad will be successful if you have a translation agency on your side. For your company to be discovered in your chosen country, you need to advertise it and translate every message into its native language.

The marketing and business communication skills must be effective to be heard by your target consumer. It doesn’t mean using a translation service, you need to start from the scratch- that not it works.

You can still use your idea that makes your business boom in your country to another, as long as you translate it to a new language. Language and communication are important rules for reaching investors and interacting with your consumers.

Conclusion

Having a translation service on your side will positively affect your business’s productivity and investment. Many competitors use translation services to help them communicate to their consumers effectively.

If you can’t get along with this matter, your business plan will not make it in the international market.

Lastly, translation services can impact your business differently. As a business owner, your business will start creating profit and make big progress in the future.

Build a Successful eCommerce Website With These Helpful and Amazing Tips

Posted on April 28, 2022 by Charlene Brown

eCommerce is one of the most rapidly growing industries in the world today. According to recent studies, it is expected to grow by over 20% in the next few years. This is great news for business owners and entrepreneurs who are looking to start or expand their online businesses. However, there are a lot of things to consider when it comes to creating your online store, from choosing the right platform and design to marketing your products and engaging with customers. So if you’re thinking about starting an eCommerce website, here are some helpful tips for building a successful eCommerce website that will help you grow your business or brand online.

Choose the Right eCommerce Platform

The first step to building a successful eCommerce website is choosing the right platform for your business. There are a lot of different options out there, so it’s important to do your research and find the one that best suits your needs. Some popular eCommerce platforms include Shopify, Magento, WooCommerce, and BigCommerce.

Depending on your budget, business size, and specific requirements, one of these platforms might be a better fit for you than the others. Each has its own set of features and pricing plans, so be sure to compare them before making your final decision. For instance, shopify restricts you with it’s hosting while you are free to choose the best Woocomerce or Magento hosting provider that’s optimized for your store.

Hire a Good eCommerce Marketing Agency

Even if you have the best products in the world, you won’t be successful unless you can market them effectively. This is where hiring the best eCommerce agencies comes in.

They will have the necessary experience and expertise to help you create and execute a marketing strategy that will reach your target audience and convince them to buy from you.

They will also advise you on the best channels to use for your eCommerce website, such as social media, SEO development, paid advertising, and email marketing, and will give you honest feedback on what is and isn’t working so you can make the necessary changes.

Optimize Your eCommerce Website for Search Engines

From creating high-quality content to making sure your site is mobile-friendly. This will ensure that you are reaching the right audience when they are searching for products or information related to what you offer.

While it’s important to focus on marketing your products and business online, you also need to make sure that your eCommerce website is optimized for search engines. There are several ways that you can optimize your eCommerce store.

So be sure to work with an experienced SEO agency that can help you implement these strategies effectively and get the results you want.

Focus on the User Experience

When it comes to building a successful eCommerce website, the customer experience is extremely important. You need to make sure that your website is easy for customers to use and navigate. This will encourage them to stay on your site longer, explore your products more fully, and ultimately buy from you.

Enhancing user experience on your eCommerce website is key to driving sales, especially in niche markets like perfume. Featuring high-quality images and detailed descriptions of products like Escapade Gourmande allows customers to make informed decisions. Additionally, offering live chat support and clear FAQs can build trust, ensuring a seamless shopping experience for fragrance enthusiasts

Make sure Your Website is Mobile Friendly

Given that more and more people are using their mobile devices to shop online, your eCommerce website must be mobile-friendly. So make sure to invest in a responsive design that will automatically resize and adapt its content based on the size of the device being used. This will ensure that customers can easily browse through your products and complete transactions no matter where they are or what type of device they’re using.

The best way to test if your website is mobile-friendly is to use Google’s Mobile-Friendly Test tool. Additionally, some of the best eCommerce platforms will offer mobile-friendly designs as part of their package, so be sure to take advantage of this if it’s available. For store owners looking to create a more customized and flexible user experience, considering headless eCommerce platforms can be a smart move.

Use High-Quality Product Images

Since customers can’t physically see or touch your products when they’re shopping online, it’s important to use high-quality product images that accurately represent what you’re selling. These images should be clear, well-lit, and taken from multiple angles. You might also want to consider using lifestyle shots that show your products being used in real-life scenarios. This will give customers a better idea of what the product looks like in person and how it might fit into their own lives. In addition to using quality product images, you should also make sure to provide detailed descriptions of each item so customers know exactly what they’re buying.

Building a successful eCommerce website takes time, effort, and commitment. But with these helpful tips, you can be sure that you’ll be able to create an online storefront that will help build your business or brand and grow your customer base over time.

Best Tips to Boost YouTube Views on 2022

Posted on April 25, 2022 by Susana Kabana Puerta

YouTube is one of the most popular media platforms. Hootsuite research demonstrates that YouTube is the second most-visited website in the world. It has more than 1.7 billion users per month. So as you can see there is fierce competition here.

We gathered a few better ways to improve your YouTube content and help new audiences find your channel. Each piece of advice is easy, efficient, and, what’s even better – free.

Increase Session Time

These are some of the most important metrics. This is the amount of time a person spends on YouTube. YouTube cares about this metric very much. It wants to help the user find what they want to watch and keep them on the site as long as possible. Your mission is to get people interested and keep them on your channel longer.

For example, you can create a playlist with the most popular videos on your channel. Also, you can buy high retention YouTube views. After all, the longer the user watches your video, the better it’s for all metrics and algorithms

A Trick to Increase Audience Retention

If you open the analytic tab for a particular video on the channel and scroll down to the footer below you’ll see information about Key moments for audience retention. The graph will show you how people are watching the video. Pay attention to the spikes, it’s important to correct the situation.

Now add a card with an interesting video at the moment of drop. In this way, instead of closing the video and leaving the channel, the user may become interested in the suggested video and go on watching.

Get to the Homepage

Homepage is an opportunity to receive more YouTube views. How to get there?

You need to promote a new video within 48 hours. It will get to the homepage if it’s popular. There is a snowball effect: boost your video (for example, you can buy YouTube views), get into the trends and go viral.
Get YouTube subscribers. It most often shows content from the channels you’re subscribed to on the homepage. If you have several millions of subscribers, at least a hundred thousand of them will see the new video here.

Add End Screens

Find some of the most popular videos on your channel in the creative studio. Analyze each one and think about which of your relevant videos you can use as your end screens. You need to get the user interested so they stay on the channel and move on to watch the next video.

Share Videos on Forums

Online communities are a great place to promote the video. The visitors ask questions and you can answer them with your content. Find themed forums or treads that are relevant to the topic of your channel. You can get hundreds or even thousands of views per month depending on the forum.

Different Tags

The tags help the search engine determine the subject of your content. The question is how to specify them correctly? To do this, use this trick: the main keyword, variations of the key, and thematic words of the video.

The first tag is the main keyword. For example, buy YouTube views.
The second tag is variations of the main keyword. For example, buy real YouTube views, likes and comments, buy YouTube views cheap.
The third ones are thematic words. For example, YouTube, social media marketing, promotion.

Now you know the best ways to increase YouTube views. Remember that this advice functions in a complex!

The 7 Best SEO Trends Ecommerce Marketers You Should Keep An Eye On

Posted on April 22, 2022 by Nicholas Rubright

The algorithms underpinning how a search engine works are constantly evolving. To make your content rank in the search engines, you need to stay on top of the evolving SEO trends. After all, you can guarantee that your competitors will be trying to gain a competitive advantage over your business.

This guide will discuss the trends that you should stay on top of. We’ll discuss factors like the increasing popularity of AI for content creation, SEO tools that will help you optimize your content, and more. Let’s dive right into this guide.

1. Using AI to Optimize Your Content

For most of the last decade, keyword optimization involved selecting a word or phrase and repeatedly including it in the article, alongside your meta description and URL slug. Most of us would use a tool like Yoast, which had a simple traffic light system, to optimize content.

I’m sure many companies still rely on the Yoast traffic light system for content optimization. Companies that are getting ahead in the Search Engine Results Pages (SERPs) are increasingly turning to a suite of advanced keyword optimization tools.

AI tools like Vondy, Surfer SEO and MarketMuse analyze top-ranking pages to recommend keyword usage, content structure, and readability adjustments.. Though, the number of new entrants is increasing fast.

Utilizing any tool can be extremely beneficial for your company. Businesses from all over Lion City are often advised by their trusted SEO marketing agency in Singapore to use AI-based content optimization tools to increase their SERP rankings. This gives them peace of mind leaving them ahead of the competition.

The new range of keyword optimization tools relies on AI to help them understand what keywords to include in a keyword-optimized article. Here’s a basic overview of how they work:

You enter the keyword that you want to target.
The software does an API call to an AI platform.
The AI analyzes the first 30 or so search results for the phrase. It then identifies the most important keywords and headings.
You get the results for this via a browser extension or a writing dashboard.
You create a piece of content that includes the necessary keywords and headings.

The most commonly used AI platforms for the API call are Google Natural Language Processing AI, OpenAI, or IBM Watson. These are the big three AI platforms in the US.

Google Natural Processing AI is the algorithm Google uses to determine what content means and where it should rank. OpenAI is a platform part-funded by Tesla. Meanwhile, IBM Watson is the AI platform that became a world champion Go and won Jeopardy.

Here’s what the dashboard looks like for one of these keyword optimization tools.

Most tools either use a traffic light or grading system to reveal if the content is SEO optimized. If you’re serious about content marketing, you need to invest in an advanced keyword optimization tool.

2. The SEO FAQ Sales Page

One trend that seems to be working well at the moment is the SEO-optimized FAQ sales page. These types of sales pages often target definitions. Here’s Shopify’s sales page. The content above the fold seeks to generate a conversion. In this sense, it follows the classic outline of a sales page and is designed to generate click-throughs to the free trial.

A large portion of the content below the fold answers frequently asked questions. In the image below, you can see a definition for the term “What does Shopify POS do?”

Sales pages that include definitions and address frequently asked questions related to a key phrase seem to be doing well in the search results. If you’re creating sales pages that you want to rank, try taking this approach. Invest some time in creating valuable content for your visitors and make sure you run it through a grammar checker.

3. AI Produced Content Is Improving

In the last two years, companies have started to use AI to create content. Initially, AI content was being used to create simple things like meta descriptions. Then, we’ve seen that broaden out, with AI used to create sales copy for Pay Per Click ads.

I’d argue that we’re on the cusp of seeing AI used for creating blog posts and sales pages at a quality that is as good as, if not better, than what many writers can produce. When that happens, it will result in a seismic shift in how we approach SEO.

We’re not there yet, though.

At the moment, you can use AI to speed up the content creation process. Here’s an example paragraph of content created using the SEO tool Writer.

Source

It took just a second to change the headline from title case to sentence case. It may not seem like much, but those seconds shaved from your editing time all add up to a substantial amount of time.

The AI writer understands the context and quickly creates the content. It doesn’t get it right every time, though. And you do need an editor to review and improve the content.

4. Incorporate Video Marketing

The second most used search engine on the planet is YouTube. Given that fact, it makes sense to incorporate video within your marketing efforts. These statistics from Wyzol highlight why this is important:

87% of marketers report increased traffic to their website as a result of videos
96% of people have watched explainer videos about products or services
84% of people cite video as part of what convinced them to buy something

To establish your brand’s YouTube presence, you need to create a channel where you post a mixture of short and long-form videos. Those videos should address common issues that your product or service can resolve.

For instance, Zoho’s YouTube channel has hundreds of videos, including case studies and how-tos, that answer audience questions. The channel also contains snippets from webinars were Zoho executives and other industry experts discuss common questions related to tech and business.

The video content you produce on Google can also appear in the video carousel on the SERP page. Google introduced displaying video carousels to its SERPs back in 2018. You should also add videos to your email marketing campaigns and client prospecting. Use them to embed videos or add links to your YouTube channels. Use your subscriber list and email finder tools to reach out to your target audience.

5. Optimize Your Site for Mobile

Mobile SEO for e-commerce sites continues to be a hot trend in 2021. For over 2-3 years now, global mobile traffic has overtaken desktop computer traffic. Over 40% of transactions also occur on mobile.

It’s important, therefore, to ensure that your site is optimized for mobile.

You can check if your website has issues on mobile using the Mobile-Friendly Test tool created by Google. The tool will identify any mobile issues you need to address and provide suggestions for fixes.

One of the biggest challenges many businesses face when it comes to mobile is page speed. We’ll discuss that in more depth in the next section.

6. Consider Your Core Web Vitals

In May 2020, Google launched three new metrics, called Core Web Vitals, to measure user experience on a website. These metrics focus on three key aspects of the user experience – loading, interactivity, and visual stability. Those metrics are expressed as Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.

LCP: Largest Contentful Paint (LCP) measures the time to load the largest content element on a page.
First Input Delay: First input delay (FID) measures the time it takes for your site to become responsive. That means a person can click on a link, for example.
Cumulative Layout Shift: CLS measures the visual stability of a page. A page with a low CLS score should provide a good user experience.

If you’re managing a website, you need to focus on these three metrics. You can use a tool like Google PageSpeed Insights to review how your site is performing.

As mentioned earlier, you need to review how your site performs on desktop and mobile.

7. Adapt Content For Voice Search

Another SEO trend that runs parallel to the growth of mobile devices is voice search. More people switch to voice search because it is quicker and more convenient than typing in your queries. Millions of people worldwide are already using Voice Assistants such as Siri, Alexa, Cortana, and Google assistant.

Voice search is no longer a novelty, with around 20% of searches being done through voice commands. You should be optimizing your site for voice search.

Here are three tips to help you optimize your website for voice searches:

Choose long-tail keywords: When users type a search, they tend to use short and disconnected phrases. However, with voice search, they will usually speak a complete sentence or long phrases. Hence you need to optimize your website to these long-tail keywords. It will increase the visibility of your website in voice searches.
Optimize for questions: Voice searches are mostly in the form of questions. Instead of searching for “frozen pipe fix”, voice search users will probably search for “how to fix a frozen pipe”. Therefore, you should structure your website content so that it answers your potential customers’ questions.
Create content for user reference: Many voice searches are made by people who need answers to commonly-asked questions. Publishing evergreen content or updating old articles can help your site attract traffic that is searchable through voice searches.

Voice search is not a gimmick. It is here to stay. If you want your e-commerce website to remain visible, you need to optimize it for voice commands and searches.

Wrapping Up

SEO is constantly evolving, and you need to keep on top of the latest trends. This guide discussed seven such trends for you to look at in greater detail. We discussed topics like using AI to optimize your content, using AI to create content, FAQ sales pages, and more.

Implementing or acting on the tips shared in this guide should provide you with a competitive advantage over your competitors. Use that edge to your advantage and dominate those search results for the terms that matter for your business.

Author Bio

Nicholas Rubright is the communications specialist for Writer, an AI writing assistant designed for teams. Nicholas has previously worked to develop content marketing strategies for brands like Webex, Havenly, and Fictiv.

How To Choose A Good Domain And Why Is It Important

Posted on February 25, 2022 by Scott Fluent

Having an online presence is a must when you want your business to reach your target customers. With internet penetration getting better each year, a greater number of customers are starting to rely on the internet as their main source of information.

This is why having a website is crucial in today’s market. It will help you foster your relationship with your current customer while also enabling you to tap new leads and possibly expand your customer base. However, simply putting up a website is not enough. Just as how you run your business, starting your own website must also be strategic and intentional. And planning for a new website starts with finding a good domain.

Importance Of Getting A Good Domain

Your web domain is basically your virtual address. A good domain name would be able to make your website more accessible to potential customers. This is because people who are looking for you only have to take note of the domain name instead of your Internet Protocol, which usually appears as a complex set of numbers.

A good domain will represent your business, and in many cases, will be the customers’ first encounter with your brand. It will give these visitors a better understanding of who you are and what you do. This then helps increase your website’s traffic from unbranded searches that are related to your industry. A strong domain name has a higher probability of directing new visitors to your website. And especially when it is protected, which you can do with DMARC report and valid, published SPF flattening.

A good domain would also help you rank higher in search engine results. As a result, your credibility as a brand would increase, and your website will have a higher chance of getting clicked. In this way, your domain supplements your marketing efforts by strengthening your brand identity while also promoting the business itself.

For example, you’ve finished your study and are now ready to purchase your first NFT domain. However, a simple yet inconvenient problem arises: you don’t know what domain name to select. The possibilities are limitless, and the most of them appear to be for sale. The best NFT domain choice is one that straightforward and contains relevant keywords.

How To Get The Domain That You Want

As of last year, almost 2 billion websites have been published, and this number grows by more than 4% every year. Since the demand is this high, getting the domain name that you want can be quite challenging. More often than not, some other company have already secured the domain way before you even thought of doing so.

This can be a frustrating conclusion after you spend a considerable amount of time planning and strategizing for your new website. But this is not the end, because you can actually buy an already existing domain, and you can do this through domain brokerage.

Working with a domain broker will save you a lot of time and inconvenience because they will be the ones to search for the domain that you want and negotiate a sale. They will help you acquire the domain that would really match your business objectives as well as be able to properly represent your brand.

Characteristics Of A Good Domain

Because your domain represents your virtual address, it should be unique and original. Otherwise, your potential visitors might get lost and instead visit another website with a similar name. However, it should also not deviate too far from what your business is all about, because it might give potential customers the wrong impression that you are not what they are looking for.

Almost 50% of web traffic now comes from mobile access, so you should choose a domain that is easy to type while using the phone. Many other companies are fighting for a share of the same web traffic as you do. Having a domain that is short, easy to remember, and relevant is one way of keeping your brand at the top of consumers’ minds when they do their online search.

Be conscious of spellings and avoid complicated phrases that are hard to remember. Avoid slang, hyphens, abbreviations, or a mix numbers and words in your domain name. It is better to choose a simple and straightforward name because typo errors become more common when the words are too unfamiliar to the searcher.

Don’t fall into the temptation of wanting to sound trendy at the risk of losing relevance. It may sound cool in the beginning, but this does not guarantee that it will be effective. If it does not bring in the traffic, then your website may end up becoming a liability to your business instead of an asset.

A quick way to check if your domain fits all these criteria, try reading it aloud. Sometimes, words may look good on paper but sounds different and may take on a different meaning when verbally pronounced. This simple check may save you from a lot of trouble in the future.

What Is Analytics Architecture And Why Does It Matter?

Posted on February 24, 2022 by Allen Brown

If you’re running a business, it’s important to understand the basics of analytics architecture and amp. Otherwise, you’re going to be missing out on key insights about your customers and how they interact with your website. In this blog post, we’ll discuss what analytics architecture and amp are, why they matter, and how you can use them to improve your business.

Get Accurate Insights

With Analytics Architecture, you can get accurate insights and analysis for your business. It helps you make better decisions. You need to understand what data is available before starting the process of building an analytics architecture model that works well with all types of businesses. You can get accurate insights, you’ll know where to focus your efforts on improving performance or identifying new growth opportunities. Also, analytics architecture gives you the power to be agile by allowing changes quickly without affecting other parts of your business. If you want to educate yourself more on the topic, there’s an online predictive analytics masters degree and courses to help you understand what analytics architecture is and how it applies to your business. You can also find various resources to help you get started.

Understand How Customers Interact with Your Website

The ability to track and analyze how your website visitors interact with your site is the first step in understanding how well it meets their needs. With analytics architecture, you can see which pages are performing best for certain groups of users, what activities they perform on each page, and where they convert most often. You can also segment traffic by referral source, browser, device type, and more to see how different groups of people are interacting with your site. This information can help you improve your website by making sure the most important pages are easy to find and navigate, that the right content is being displayed prominently, and that visitors can complete the actions you want them to take.

Drive Sales and Revenue

The goal of any business is to drive sales and revenue. This can be accomplished through a well-designed analytics architecture that provides the necessary insights to make informed decisions. By understanding what is happening on your website or app, you can identify opportunities to increase traffic and conversions. In addition, you can track customer behavior and preferences to create targeted marketing campaigns that result in more sales. An effective analytics architecture can help you achieve these goals and grow your business.

Improve Overall Website Performance

You can also use your analytics data to improve the usability, design, and content of your website. You must understand how users are interacting with your website so that you can make changes when needed. Is a certain page on your site not performing well? Or maybe it’s an important landing page that isn’t converting as well as you’d like? You can use your analytics data to troubleshoot these types of issues.

In addition, using analytics can help you make decisions about how to improve your website’s performance. For example, if you notice that a lot of users are abandoning your site after viewing only one page, you may need to make some changes. You could tweak your design or add more content that will keep visitors engaged.

Optimize for Mobile Devices

You must optimize the design of your website for mobile devices. The content must be easy to read and navigate on a small screen, so avoid cluttering it with too many photos, videos, or ads. If you want to use videos and images, make sure they are not resized automatically by code, instead use HTML tags to control how they are displayed. Also, be sure to use a responsive design so that the website layout changes automatically when viewed on different devices.

You can also use special mobile-friendly software programs to test how your website looks and functions on different phones and tablets. One such program is Google’s Mobile-Friendly Test Tool. This tool will show you how your website looks on different devices and provide suggestions for making it more mobile-friendly.

Manage Your Marketing Campaigns

Once you have a firm understanding of your marketing analytics architecture and amp, it’s time to put that knowledge into practice by managing your marketing campaigns. Campaign management is the process of creating, executing, and analyzing marketing campaigns to achieve desired results. It involves setting goals, determining strategies, allocating resources, tracking progress, and making adjustments.

In conclusion, understanding analytics architecture and amp are important for two reasons. By taking the time to learn about analytics architecture and amp, you can make sure that you are getting the most out of your data.

Best 3 Email Marketing Software and Tools of 2022

Posted on February 21, 2022 by Nick Liam

With a return of investment of approximately $40 for every $1 spent, email marketing continues to be a powerful tool. On top of this, it is still retaining the number 1 spot – ahead of social media – as the most effective digital marketing tool a business can have at its disposal.

Here below are what we believe to be the 3 best email marketing tools of 2022.

In order to really capitalize on the power of email marketing and optimize the efficiency of email campaigning, you will need to have the best software for the job, whether you are selling car insurance or B2B services. What the best software may be will, of course, depend on your individual business type and your needs.

With the right pick, email marketing software can be a potent solution for increasing the growth of your business and increasing its revenue and if you’re ever wondering why marketing is important, then coming up with the right email strategies will show you just how much ROI you can make with the right tools.

1. Mailchimp

Mailchimp can be found on just about any best-email-software list – and for a good reason. Whether you are just starting out in business or are a seasoned professional: whatever your business size, type, or requirements, Mailchimp will be able to accommodate your needs. They are excellent for creating unique custom emails that really make brand originality stand out.

Cloud-based, they boast an array of features that cover virtually anything the majority of businesses could possibly need. Mailchimp allows you to create, send, schedule, and track emails, as well as monitor the real-time data of an email campaign, thanks to the analytical software that is included. This provides the ability to get reports on open and click-through rates, unsubscribe rates – plus a whole lot more.

Loaded with templates and with a treasure trove of stock images on hand, Mailchimp’s easy-to-use drag-and-drop functionality makes the creation of unique stand-out emails simple – and fast. All the bells and whistles are included to really put the shine on your brand name and help you keep up with the latest visual trends. Don’t get too worked up over your email banner appearing on mobile devices like iPads. With Picmaker email banner builder, you can easily convert between different sizes.

An additional bonus is that of all the email marketing software companies out there – and there are a lot – Mailchimp very generously offers one of the best forever-free packages on the market. This Pearl Lemon Leads review of Mailchimp can give you more information about how well its features work and show you whether it’s worth the money.

Pros:

Free package (capped at 2,000 contacts);
Simple UI and customization capabilities;
Excellent analytical tools;
Can be integrated with other platforms.

Cons:

Can get expensive higher up the ladder;
Phone support could be better;
Could be too basic for some advanced marketing.

Costs:

Free plan;
Essential: $9.99 – $270 monthly;
Standard: $14.99 – $540 monthly;
Premium: $299 – $1,190 monthly.

2. EngageBay

EngageBay is a simple, easy-to-use email marketing automation platform. Featuring a wide range of marketing tools, including landing pages, social media integration, and A/B testing, EngageBay offers excellent bang for the buck and is tailored for people who are looking for cost-effective alternatives to some big brands in this space.

EngageBay’s email marketing suite keeps things simple and intuitive, but it’s far from basic. The in-depth analytics allow you to track key metrics such as open rate, click-through rate, bounce rate, and so on. It’s quite perfect for small business owners and solopreneurs.

EngageBay allows you to create responsive templates so your emails look great on all devices, including smartphones and tablets. You can use the built-in landing page builder to create professional-looking landing pages for your campaigns in just minutes.

You can customize every aspect of your emails and landing pages, from fonts, colors, and styles to CTAs, headers and footers, images, etc. The tool has dozens of templates for both emails and landing pages, which is more than enough for most small businesses. You can also add your own CSS code if needed.

Also, a cool thing about EngageBay is how unified it can be, with a free and integrated CRM, live chat, and service desk. You can integrate sales and other marketing automation tools too, and it doesn’t require buying separate packages.

Pros:

Intuitive interface
Easy to use
Free, integrated CRM with live chat & service desk
Zapier and Shopify integration
High value for money

Cons:

Not as many integrations as Mailchimp
Not as customizable as HubSpot
Can add more templates for emails

Costs:

Basic: $12.99 a month

Growth: $34.99 a month

Pro: $69.99 a month

The free plan lasts forever and most of the key features work in it, but you’ll have certain limitations, like 500 contacts and 1,000 emails a month. Annual and biennial plans come with 10% and 20% discounts on these prices respectively.

3. ActiveCampaign

ActiveCampaign stands out for its superb automation functions – there are hundreds of them. ActiveCapaign gives you the ability to personalize your marketing tactic to each subscriber – and it offers excellent deliverability.

Machine learning is put to fantastic use: the Predictive Actions feature will act for you after deciphering the details of your subscribers and then steer them into the narrow end of your sales funnel. Easily manageable workflows are solid, and all data synchronizes with ActiveCampaign’s in-built CRM.

It can also be integrated easily with well over 800 other tools and platforms: Facebook, WordPress, BigCommerce and just about any other of the big hitters in software that will immediately come to mind.

ActiveCampaigns deliverability also really stands out: its sent mail is, of all the providers out there, the least likely to be sent on the detour to the spam folder, and mails reach their targeted inboxes as intended. As well as providing powerful software, ActiveCampaign is backed up by first-rate customer support.

Last but not least, ActiveCampaign is known to be a part of modern, open MarTech stacks. The integrations the tool offers can even contribute to accurate ROI attribution through a multi-touch customer journey.

Pros:

An abundance of automation features;
All packages include data migration services;
Compatible with other popular software;
Easy to use for experienced marketers.

Cons:

Price-jump between bundles;
The basic plan is ActiveCampaign branded: an unnecessary, off-putting self-promo;
For the inexperienced, it could be difficult to get to grips with.

Costs:

Basic: $15+ monthly;
Plus: $70+ monthly;
Pro: $159 monthly;
Enterprise: $279+ monthly.

A 14-day free trial is offered, with which you can see for yourself what ActiveCampaign can do for your marketing. Beyond that, a subscription to any of the above four plans will be required.

4. Hubspot

The Hubspot suite offers its customers a great all-in-one marketing package. It can supply reports from an array of email marketing channels including websites and social media platforms, and has a fully-featured CRM.

Hubspot’s dashboard provides excellent analytical tools. It can report a variety of metrics and supply some incredible data, which makes it immensely helpful to any business or digital marketing agency. For instance, it will even let you know just how much time a recipient has spent looking at your email. Whether it’s been opened, read, merely glanced at, or read in full, these deep observations will give you the ability to really get an edge on where to improve engagement factors.

This widely popular software has an intuitive drag-and-drop builder that gives its users the ability to build and design aesthetically appealing marketing emails. This is aided by its large library of clean and tidy email templates.

Hubspot’s email marketing software has been put together, especially so as to fit like a glove over its HubSpot CRM software. This combination gives users some real firepower and the muscle, with which to harvest much improved results.

Pros:

A complete marketing package including CRM;
Pay only for the recipients you are targeting;
Online training is a nice touch;
Well-optimized for mobile applications.

Cons:

No free or good value low-cost base plan;
Expensive beyond the minimal starter service;
The learning curve is very steep;
Problematic if wishing to incorporate a separate CRM.

Costs:

Starter: $50 monthly;
Professional: $800 monthly;
Enterprise: $3,200 monthly.

To conclude…

As with any business tools and software, specific requirements – and budgets – will ultimately become the determining factor when making a selection. The three email service providers listed above all offer excellent features – but are very individual animals. For this reason, they made the top three. If you feel that none of those may quite be right for you, or they are but you have budget concerns, you may also want to check out the following best email marketing benchmarks and companies and what they have to offer for 2022:

MailerLite;
Mailgun;
Sendinblue;
Drip;
Constant Contact;
Mailjet.

From basic marketing capabilities to more complex, automated services, today, there is an affordable solution available for every business – and any problem.