Having an online presence is a must when you want your business to reach your target customers. With internet penetration getting better each year, a greater number of customers are starting to rely on the internet as their main source of information.
This is why having a website is crucial in today’s market. It will help you foster your relationship with your current customer while also enabling you to tap new leads and possibly expand your customer base. However, simply putting up a website is not enough. Just as how you run your business, starting your own website must also be strategic and intentional. And planning for a new website starts with finding a good domain.
Importance Of Getting A Good Domain
Your web domain is basically your virtual address. A good domain name would be able to make your website more accessible to potential customers. This is because people who are looking for you only have to take note of the domain name instead of your Internet Protocol, which usually appears as a complex set of numbers.
A good domain will represent your business, and in many cases, will be the customers’ first encounter with your brand. It will give these visitors a better understanding of who you are and what you do. This then helps increase your website’s traffic from unbranded searches that are related to your industry. A strong domain name has a higher probability of directing new visitors to your website. And especially when it is protected, which you can do with DMARC report and valid, published SPF flattening.
A good domain would also help you rank higher in search engine results. As a result, your credibility as a brand would increase, and your website will have a higher chance of getting clicked. In this way, your domain supplements your marketing efforts by strengthening your brand identity while also promoting the business itself.
For example, you’ve finished your study and are now ready to purchase your first NFT domain. However, a simple yet inconvenient problem arises: you don’t know what domain name to select. The possibilities are limitless, and the most of them appear to be for sale. The best NFT domain choice is one that straightforward and contains relevant keywords.
How To Get The Domain That You Want
As of last year, almost 2 billion websites have been published, and this number grows by more than 4% every year. Since the demand is this high, getting the domain name that you want can be quite challenging. More often than not, some other company have already secured the domain way before you even thought of doing so.
This can be a frustrating conclusion after you spend a considerable amount of time planning and strategizing for your new website. But this is not the end, because you can actually buy an already existing domain, and you can do this through domain brokerage.
Working with a domain broker will save you a lot of time and inconvenience because they will be the ones to search for the domain that you want and negotiate a sale. They will help you acquire the domain that would really match your business objectives as well as be able to properly represent your brand.
Characteristics Of A Good Domain
Because your domain represents your virtual address, it should be unique and original. Otherwise, your potential visitors might get lost and instead visit another website with a similar name. However, it should also not deviate too far from what your business is all about, because it might give potential customers the wrong impression that you are not what they are looking for.
Almost 50% of web traffic now comes from mobile access, so you should choose a domain that is easy to type while using the phone. Many other companies are fighting for a share of the same web traffic as you do. Having a domain that is short, easy to remember, and relevant is one way of keeping your brand at the top of consumers’ minds when they do their online search.
Be conscious of spellings and avoid complicated phrases that are hard to remember. Avoid slang, hyphens, abbreviations, or a mix numbers and words in your domain name. It is better to choose a simple and straightforward name because typo errors become more common when the words are too unfamiliar to the searcher.
Don’t fall into the temptation of wanting to sound trendy at the risk of losing relevance. It may sound cool in the beginning, but this does not guarantee that it will be effective. If it does not bring in the traffic, then your website may end up becoming a liability to your business instead of an asset.
A quick way to check if your domain fits all these criteria, try reading it aloud. Sometimes, words may look good on paper but sounds different and may take on a different meaning when verbally pronounced. This simple check may save you from a lot of trouble in the future.
How To Choose A Good Domain And Why Is It Important was last modified: November 12th, 2024 by Scott Fluent
If you’re running a business, it’s important to understand the basics of analytics architecture and amp. Otherwise, you’re going to be missing out on key insights about your customers and how they interact with your website. In this blog post, we’ll discuss what analytics architecture and amp are, why they matter, and how you can use them to improve your business.
Get Accurate Insights
With Analytics Architecture, you can get accurate insights and analysis for your business. It helps you make better decisions. You need to understand what data is available before starting the process of building an analytics architecture model that works well with all types of businesses. You can get accurate insights, you’ll know where to focus your efforts on improving performance or identifying new growth opportunities. Also, analytics architecture gives you the power to be agile by allowing changes quickly without affecting other parts of your business. If you want to educate yourself more on the topic, there’s an online predictive analytics masters degree and courses to help you understand what analytics architecture is and how it applies to your business. You can also find various resources to help you get started.
Understand How Customers Interact with Your Website
The ability to track and analyze how your website visitors interact with your site is the first step in understanding how well it meets their needs. With analytics architecture, you can see which pages are performing best for certain groups of users, what activities they perform on each page, and where they convert most often. You can also segment traffic by referral source, browser, device type, and more to see how different groups of people are interacting with your site. This information can help you improve your website by making sure the most important pages are easy to find and navigate, that the right content is being displayed prominently, and that visitors can complete the actions you want them to take.
Drive Sales and Revenue
The goal of any business is to drive sales and revenue. This can be accomplished through a well-designed analytics architecture that provides the necessary insights to make informed decisions. By understanding what is happening on your website or app, you can identify opportunities to increase traffic and conversions. In addition, you can track customer behavior and preferences to create targeted marketing campaigns that result in more sales. An effective analytics architecture can help you achieve these goals and grow your business.
Improve Overall Website Performance
You can also use your analytics data to improve the usability, design, and content of your website. You must understand how users are interacting with your website so that you can make changes when needed. Is a certain page on your site not performing well? Or maybe it’s an important landing page that isn’t converting as well as you’d like? You can use your analytics data to troubleshoot these types of issues.
In addition, using analytics can help you make decisions about how to improve your website’s performance. For example, if you notice that a lot of users are abandoning your site after viewing only one page, you may need to make some changes. You could tweak your design or add more content that will keep visitors engaged.
Optimize for Mobile Devices
You must optimize the design of your website for mobile devices. The content must be easy to read and navigate on a small screen, so avoid cluttering it with too many photos, videos, or ads. If you want to use videos and images, make sure they are not resized automatically by code, instead use HTML tags to control how they are displayed. Also, be sure to use a responsive design so that the website layout changes automatically when viewed on different devices.
You can also use special mobile-friendly software programs to test how your website looks and functions on different phones and tablets. One such program is Google’s Mobile-Friendly Test Tool. This tool will show you how your website looks on different devices and provide suggestions for making it more mobile-friendly.
Manage Your Marketing Campaigns
Once you have a firm understanding of your marketing analytics architecture and amp, it’s time to put that knowledge into practice by managing your marketing campaigns. Campaign management is the process of creating, executing, and analyzing marketing campaigns to achieve desired results. It involves setting goals, determining strategies, allocating resources, tracking progress, and making adjustments.
In conclusion, understanding analytics architecture and amp are important for two reasons. By taking the time to learn about analytics architecture and amp, you can make sure that you are getting the most out of your data.
What Is Analytics Architecture And Why Does It Matter? was last modified: February 25th, 2022 by Allen Brown
With a return of investment of approximately $40 for every $1 spent, email marketing continues to be a powerful tool. On top of this, it is still retaining the number 1 spot – ahead of social media – as the most effective digital marketing tool a business can have at its disposal.
Here below are what we believe to be the 3 best email marketing tools of 2022.
In order to really capitalize on the power of email marketing and optimize the efficiency of email campaigning, you will need to have the best software for the job, whether you are selling car insurance or B2B services. What the best software may be will, of course, depend on your individual business type and your needs.
With the right pick, email marketing software can be a potent solution for increasing the growth of your business and increasing its revenue and if you’re ever wondering why marketing is important, then coming up with the right email strategies will show you just how much ROI you can make with the right tools.
1. Mailchimp
Mailchimp can be found on just about any best-email-software list – and for a good reason. Whether you are just starting out in business or are a seasoned professional: whatever your business size, type, or requirements, Mailchimp will be able to accommodate your needs. They are excellent for creating unique custom emails that really make brand originality stand out.
Cloud-based, they boast an array of features that cover virtually anything the majority of businesses could possibly need. Mailchimp allows you to create, send, schedule, and track emails, as well as monitor the real-time data of an email campaign, thanks to the analytical software that is included. This provides the ability to get reports on open and click-through rates, unsubscribe rates – plus a whole lot more.
Loaded with templates and with a treasure trove of stock images on hand, Mailchimp’s easy-to-use drag-and-drop functionality makes the creation of unique stand-out emails simple – and fast. All the bells and whistles are included to really put the shine on your brand name and help you keep up with the latest visual trends. Don’t get too worked up over your email banner appearing on mobile devices like iPads. With Picmaker email banner builder, you can easily convert between different sizes.
An additional bonus is that of all the email marketing software companies out there – and there are a lot – Mailchimp very generously offers one of the best forever-free packages on the market. This Pearl Lemon Leads review of Mailchimp can give you more information about how well its features work and show you whether it’s worth the money.
Pros:
Free package (capped at 2,000 contacts);
Simple UI and customization capabilities;
Excellent analytical tools;
Can be integrated with other platforms.
Cons:
Can get expensive higher up the ladder;
Phone support could be better;
Could be too basic for some advanced marketing.
Costs:
Free plan;
Essential: $9.99 – $270 monthly;
Standard: $14.99 – $540 monthly;
Premium: $299 – $1,190 monthly.
2. EngageBay
EngageBay is a simple, easy-to-use email marketing automation platform. Featuring a wide range of marketing tools, including landing pages, social media integration, and A/B testing, EngageBay offers excellent bang for the buck and is tailored for people who are looking for cost-effective alternatives to some big brands in this space.
EngageBay’s email marketing suite keeps things simple and intuitive, but it’s far from basic. The in-depth analytics allow you to track key metrics such as open rate, click-through rate, bounce rate, and so on. It’s quite perfect for small business owners and solopreneurs.
EngageBay allows you to create responsive templates so your emails look great on all devices, including smartphones and tablets. You can use the built-in landing page builder to create professional-looking landing pages for your campaigns in just minutes.
You can customize every aspect of your emails and landing pages, from fonts, colors, and styles to CTAs, headers and footers, images, etc. The tool has dozens of templates for both emails and landing pages, which is more than enough for most small businesses. You can also add your own CSS code if needed.
Also, a cool thing about EngageBay is how unified it can be, with a free and integrated CRM, live chat, and service desk. You can integrate sales and other marketing automation tools too, and it doesn’t require buying separate packages.
Pros:
Intuitive interface
Easy to use
Free, integrated CRM with live chat & service desk
Zapier and Shopify integration
High value for money
Cons:
Not as many integrations as Mailchimp
Not as customizable as HubSpot
Can add more templates for emails
Costs:
Basic: $12.99 a month
Growth: $34.99 a month
Pro: $69.99 a month
The free plan lasts forever and most of the key features work in it, but you’ll have certain limitations, like 500 contacts and 1,000 emails a month. Annual and biennial plans come with 10% and 20% discounts on these prices respectively.
3. ActiveCampaign
ActiveCampaign stands out for its superb automation functions – there are hundreds of them. ActiveCapaign gives you the ability to personalize your marketing tactic to each subscriber – and it offers excellent deliverability.
Machine learning is put to fantastic use: the Predictive Actions feature will act for you after deciphering the details of your subscribers and then steer them into the narrow end of your sales funnel. Easily manageable workflows are solid, and all data synchronizes with ActiveCampaign’s in-built CRM.
It can also be integrated easily with well over 800 other tools and platforms: Facebook, WordPress, BigCommerce and just about any other of the big hitters in software that will immediately come to mind.
ActiveCampaigns deliverability also really stands out: its sent mail is, of all the providers out there, the least likely to be sent on the detour to the spam folder, and mails reach their targeted inboxes as intended. As well as providing powerful software, ActiveCampaign is backed up by first-rate customer support.
Last but not least, ActiveCampaign is known to be a part of modern, open MarTech stacks. The integrations the tool offers can even contribute to accurate ROI attribution through a multi-touch customer journey.
The basic plan is ActiveCampaign branded: an unnecessary, off-putting self-promo;
For the inexperienced, it could be difficult to get to grips with.
Costs:
Basic: $15+ monthly;
Plus: $70+ monthly;
Pro: $159 monthly;
Enterprise: $279+ monthly.
A 14-day free trial is offered, with which you can see for yourself what ActiveCampaign can do for your marketing. Beyond that, a subscription to any of the above four plans will be required.
4. Hubspot
The Hubspot suite offers its customers a great all-in-one marketing package. It can supply reports from an array of email marketing channels including websites and social media platforms, and has a fully-featured CRM.
Hubspot’s dashboard provides excellent analytical tools. It can report a variety of metrics and supply some incredible data, which makes it immensely helpful to any business or digital marketing agency. For instance, it will even let you know just how much time a recipient has spent looking at your email. Whether it’s been opened, read, merely glanced at, or read in full, these deep observations will give you the ability to really get an edge on where to improve engagement factors.
This widely popular software has an intuitive drag-and-drop builder that gives its users the ability to build and design aesthetically appealing marketing emails. This is aided by its large library of clean and tidy email templates.
Hubspot’s email marketing software has been put together, especially so as to fit like a glove over its HubSpot CRM software. This combination gives users some real firepower and the muscle, with which to harvest much improved results.
Pros:
A complete marketing package including CRM;
Pay only for the recipients you are targeting;
Online training is a nice touch;
Well-optimized for mobile applications.
Cons:
No free or good value low-cost base plan;
Expensive beyond the minimal starter service;
The learning curve is very steep;
Problematic if wishing to incorporate a separate CRM.
Costs:
Starter: $50 monthly;
Professional: $800 monthly;
Enterprise: $3,200 monthly.
To conclude…
As with any business tools and software, specific requirements – and budgets – will ultimately become the determining factor when making a selection. The three email service providers listed above all offer excellent features – but are very individual animals. For this reason, they made the top three. If you feel that none of those may quite be right for you, or they are but you have budget concerns, you may also want to check out the following best email marketing benchmarks and companies and what they have to offer for 2022:
MailerLite;
Mailgun;
Sendinblue;
Drip;
Constant Contact;
Mailjet.
From basic marketing capabilities to more complex, automated services, today, there is an affordable solution available for every business – and any problem.
Best 3 Email Marketing Software and Tools of 2022 was last modified: June 9th, 2022 by Nick Liam
All SaaS companies are tech companies. They all have teams of coders that plan, build, release, and scale software solutions. They also have marketers that sell these solutions to people, making their lives, jobs, and workflows easier, smarter, profitable, and more efficient.
When stakeholders have the right mindset of approaching marketing the same way as software development, SaaS companies can avoid most marketing mistakes. Because marketing a SaaS offer is unique, SaaS marketing agencies like Getuplead can handle your marketing strategy. Nevertheless, if you do your marketing in-house, this article discusses four SaaS marketing mistakes to avoid.
Some SaaS companies do not apply the same thoroughness to their digital marketing efforts. However, if these companies were invested in planning their digital, building tests, releasing them, and scaling those that work, they would drive faster results by honing a combination of platforms, strategies, and messaging.
Top 4 mistakes your company should avoid in SaaS marketing include;
1. Having A Poor Understanding Of Your Buyer
Understanding your buyer is the best way to drive results. When developing your buyer personas, identify notable things about them. These things include their news and information source, the social media they consume, what influences them, and who they view as thought leaders.
If you’re already into marketing, you probably have solid first-party data that could be useful. Using your CRM, figure out who has bought from you, then import the data you get into publishers, creating lookalike audiences. The next thing is to look at your web analytics and use the user behavior to create audiences. Instead of chasing new prospects every time, there are higher chances of closing website visitors who have visited your website, solution page, and pricing page.
2. Creating Content Intuitively
Using your intuition about your buyer to guess the content you believe will be most appealing to your audience is not ideal. Experienced content creators have a map of their prospects’ online customer journey. They also research trends, thus, uncovering topics and pertinent questions to the prospects. Prospects usually ask these questions via search, and they have significant volumes behind them.
When you match search queries to customers’ journeys and understand currently ranking content in Google’s top positions, you have a data-driven recipe for content marketing. This recipe ensures you answer the right questions in the best possible way.
3. Neglecting Insights Mindset
Solely grading your digital program on KPIs instead of insights is a huge mistake. Instead, having a dual-lens is one way to get the most out of your digital marketing program. One lens would be for tracking hard KPIs, including the number of leads, trials, demos, closed-won deals, or any series of KPIs that builds revenue.
Judging SaaS companies’ digital program by only KPIs derails the company away from their tech DNA. Although users help improve products by making suggestions or finding bugs, insights are much overlooked in a digital marketing program. Instead, you can gain insights from tactics, platforms, strategies, and a combination of pricing and messaging.
When you switch to an insights mindset, you’ll learn and get insights from plans that work and those that don’t. You’ll also be able to test and experiment in an agreed-upon framework.
Another reason for switching to an insight mindset is that it allows marketers to try out new platforms, messaging, campaign and ad types, landing page UX, and pricing models with 10 to 20% of the budget. An insights mindset allows honing platforms to deliver the best ROI. You’ll also be able to hone in on what prospects want to see and hear.
4. Under-utilizing Automation
SaaS companies are expected to adopt and leverage all automation tools and software to grow and drive results. Well, this isn’t always so. When they think of automation, most marketers think of Hubspot, Eloqua, and Marketo.
Although these tools are high-powered, marketers often end up using only 25% of the total feature set. Hence, when using these platforms, you have to invest time and people to make the most out of them.
Nevertheless, there is a need for marketers to expand their definition of automation outside these major platforms. There is a popular belief that the future of automation is in no-code tools and integrations—for example, Zapier, Typeform, or a Typeform alternative. Being fluent in these new tools helps you customize and automate jobs and tasks, especially for targeted outreach, lead nurturing, list building, and email address acquisition. As a result, automation is necessary for improving sales performance and enhancing productivity.
Finally
The top four SaaS marketing mistakes to avoid are discussed in this article. You can drive faster and more effective results by turning your digital marketing into a tech-focused powerhouse where you build audiences and create data-based content. You’ll also be able to look beyond KPIs and derive insights from testing methodologies and mindsets that leverage automation for better performance and productivity before closing the loop on your data.
4 SaaS Marketing Mistakes You Should Avoid was last modified: June 13th, 2024 by Matt Jordan
We do not know when Covid will end. When it started in March 2020, we never imagined that we would still be locked down two years later. But having survived this long, it is time now to set up your business to take advantage of the post-covid rebound.
According to a new Goldman Sachs survey, almost 70% of small business owners believe COVID19 has harmed their bottom line. In addition, because of the increase in COVID cases, over 40% of those small company owners claim they’ve had to close or reduce hours recently.
Adaptation
It should come as no surprise, then, that many of the firms that have succeeded are those who operate in this space. Even if they hadn’t previously offered it, grocery businesses went to the innovative solution of curbside delivery. Rather than forcing someone to enter a crowded store and risk being exposed to COVID-19, an employee may gather all of your needed things and deliver them to your car. In several stores across the country, at-home delivery has also become an option.
Capitalize on Technology Shift
Businesses that capitalize on shifts in previous business practices will have less face time and more virtual time. People’s ability to adapt to market trends permits them to survive even the most trying times. Is your company capable of providing products or services remotely, no matter how difficult it may be? Do you need to rethink what your brand stands for in the first place? Are there any new cash streams that you may tap into that will last long after the pandemic has passed?
It seems like it is becoming no longer necessary for businesses to have a physical storefront, meaning now is the time to focus on your digital marketing. Powerapps development company offers services to businesses of all sizes to boost work efficiency and maximize success.
Re-Learn Your Competition
Reexamine the competition and find new niches – maybe App Development. Now is the time to focus on better ways to reach your customers. Listen to customer demand and customer feedback. Delivery services, work from home, new platforms for better user experience. Zoom meetings, work, doctor’s visits, therapy, etc. Takeout for food and alcoholic beverages, online events, webinars, and outdoor dining and telesales. Rebranding using some of these strategies is how you will survive in the new COVID19 landscape.
Endure to Thrive
Staying afloat during COVID-19 requires new approaches. According to one survey by the Society for Human Resource Management (SHRM), over half of the small enterprises said they were exploring strategies to stay in business. They are prospering in certain circumstances. Small firms have claimed that they are adapting by making the following changes:
To make their services available, they use contactless delivery.
Asking staff to adapt to remote working practices.
Adopting new revenue streams to adapt to supply shortages.
Taking advantage of safety precautions to prioritize customer interaction.
Use technology to provide improved customer service.
Look on the Bright Side
Even though it may be easy to only focus on the negative impacts COVID19 has had on your business, take a minute to look at some positive aspects. With the growing demand for work-from-home employment, you now have the opportunity to choose from a much larger and more diverse candidate pool. You are no longer limited to people located near your business or those willing to relocate when you have the ability to offer remote work.
Use this as an opportunity to find your new niche. Whether that be a new form of remote services or offering new flexible hours to your employees. This can be your time to explore the world of socially distanced or completely remote events and see if they take off.
Summary
We do not know whether recovery will be in early 2022 or a future year. But businesses that take advantage of these points can continue to grow and maybe even come back stronger. Likewise, businesses can survive during the COVID-19 pandemic if they reimagine their financial, business, employee, and customer strategies.
But moving beyond the pandemic into a post-COVID world relies on the business’s ability to continue to adapt and consider its customers’ needs in new ways. Things like marketing, customer relationships, business operations, and employee roles may look different now. Still, your attention to them can make all the difference to your business when it’s time to step on the gas pedal once again.
How to Rocket Your Small Business in the Post-Pandemic Rebound was last modified: August 18th, 2022 by Kelly Maryland
Compared with traditional graphic content, short video is more intuitive. Focusing on short videos, we can implement soft advertising, flexible content, high interaction, and richer and diversified marketing methods. We must admit that short videos are the advantage of brand marketing. In the future, with the development of more products and the rise of brands, short videos will have more angles and diversified interactive features, realize a new profit model, and increase additional attributes.
Data shows that more than 42.5% of digital marketing decision makers choose celebrities, influencers, or stars to create marketing content in short video marketing. More than 70% of users have consumed because of the influence of these celebrities and influencers. So how to market your product using video? Let’s check some product video marketing ideas below.
Product Video Marketing Tips
Choose Proper Video Content
1. User-Generated Content
In order to get a more positive effect, you can put different types of videos on social networking sites for different purposes. One of the most popular video types is user-generated content. These videos are provided by real customers, and they are more authentic. Many customers are happy to share their favorite brands, so if customers are satisfied, they can easily get user-created videos with a simple request. These videos are more attractive to potential customers because they see real users.
2. Product Display Content
This is a relatively simple way to better showcase the products you sell. Of course, this type of video does not have to be very high-end, it only needs to meet user needs.
After all, one of the main reasons why many people refuse to shop online is that they can’t get in touch with real objects, and it’s inconvenient to understand product functions and operations. Using product display content can help alleviate such concerns.
3. Behind the Scenes Content
We all want to peek into the story behind the curtains, which is why people generally think the behind-the-scenes footage of the movie is interesting.
If users can understand the story behind the product, they may have unexpected brand loyalty.
4. Tutorial Content
Tutorials are usually more suitable for users with in-depth needs, and are very important for some companies. For example, when you invent a new product or provide a new service, no one (or very few people) has heard of it.
Through the tutorial, you can show how your product works and how it will change people’s lives. In this case, tutorial videos will be the best choice.
Ensure That the Video is Mobile-Friendly
The following are two important statistics:
· 65% of video views on Facebook come from mobile devices
· Smartphone users hold their phones upright 94% of the time
The video placement effect in portrait mode is not necessarily better than that in landscape mode. But, if possible, please make both vertical and horizontal videos, and then choose a more appropriate mode in the placement customization to provide customers with a full screen viewing experience.
Include a Clear Call-to-Action
After all, this is marketing. We all know that no matter which format, call to action must be used in the ad. You can put the call to action in the display copy, or you can add the call to action in the video content through the cast or subtitle text.
Brand Consistency
Elements such as colors, graphics, and music will be used in brand videos. First of all, these elements must be coordinated with each other, and secondly, these elements must always run through the entire process of brand marketing. At the same time, in order to increase the conversion rate, it is necessary to always emphasize the brand and leave a deep impression on the audience.
Make an Engaging Marketing Video
There are countless videos on YouTube, Facebook, TikTok, Vimeo, and more platforms. How to stand out from the crowd? Creating an attractive video seems an option to go. A good video can increase the exposure of the product on the Internet, thereby bringing considerable natural page views to the company or the website and increasing the visibility of the company or the website. Let’s move to the next part to learn an easy way to make a video to market your product.
How to Make a Video to Market Your Product
To make an attractive marketing video in a free and simple way, VideoProc Vlogger is recommended to help you out. Developed as a professional yet simple video editor, VideoProc Vlogger is equipped with a lot of basic as well as advanced editing features. You can easily process your videos like trimming, splitting, merging, making picture in picture video, adding music to video, adding texts & subtitles to video, changing playback speed, color grading, color correction, removing noise, adding filters & effects, and more. Just download and install this free video editing software and create an amazing marketing video now.
Add subtitles to video: Run VideoProc Vlogger on your computer and upload your videos. Drag your video to the Video Track. Choose a subtitle style and drop it to the Subtitle Track.
Changing video speed: No matter you want to speed up your video or slow down your video, VideoProc Vlogger is ready to help. You can perform a variable speed change, and you can also change the speed constantly.
Add filters & effects: VideoProc Vlogger offers more than 50 beautiful filters and effects to help you make your videos cinematic. Just import your videos and drag it to the Video Track. Then choose a filter and drag it to the Overlay Track to preview the effect.
Platforms to Promote Your Product
YouTube: If you aren’t verified on YouTube, the length of your YouTube videos can only be 15 minutes or less. If you own a verified account, you can upload YouTube videos up to 12 hours long, or as much as 128 GB.
Facebook: It supports uploading files in 1080P or less. You can upload video files up to 10GB and it must less than 240 minutes.
Twitter: You can upload a TweetVideo within 512MB, but you can upload a video longer than 2 minutes and 20 seconds. You need to trim it before using the video in your Tweet.
TikTok: TikTok first allowing users to upload 60 second clips (up from 15 seconds originally), then expanding that to 3 minutes in July 2021.
Instagram: You can upload a 60 seconds video for a regular Instagram post and videos in Instagram Stories should be no longer than 15 seconds. But videos for Instagram livestream can be up t0 60 minutes long.
How to Market Your Product Using Video was last modified: November 28th, 2021 by Zoey Fang
Many design trends come and go, but some have stood the test of time. Negative space is one such style, which has become all the more popular in recent years with the increased interest in minimalist design.
As any good logo design studio knows, the best logos are those that can adapt to changing markets, shifting audiences, and new product offerings while still retaining the same core idea. In this way, negative space can be helpful because it’s simplistic enough for printing purposes while also allowing interaction with the viewer.
If negative space is a new concept to you, you’ll need to understand the introductory psychology and ideas behind this trend to try it out. Read on to learn what negative space is and how to implement it effectively in your next time you use a logo maker.
Audiences will be taken in by the logo’s overall appearance and continue to be invested as they discover the hidden shapes and messages within the design, combining short-term engagement and long-term interest. If you’re looking to create such impactful logos, using a logo maker app can be a great starting point.
What is Negative Space?
Negative space is, essentially, blank sections, or the space between words and images. In a way, the margins on this page or between these paragraphs and letters are negative space. However, when negative space is used artistically or stylistically, it is transformed from separating other more essential elements into something that is, itself, an element. Because this is the opposite of the norm, it’s unexpected and, therefore, intriguing, even in its simplest form.
Negative space can be as straightforward as using lines to create an image within other elements. It could be made more complex by utilizing messages or pictures in both the filled and negative space. Some of the most well-known uses of negative space logo designs include FedEx, with its hidden arrow, and the USA TV network logo, which uses the U and A to create the S shape. The Girl Scouts logo and the ABC peacock are also great examples of hidden images.
Why Negative?
Humans’ fascination with the unknown is undeniable. There have been numerous books and movies inspired by the concept of hidden realities and worlds that can’t be seen on a surface level. We are captivated by reading between the lines and finding secret meanings and details.
But this idea isn’t just for fantasy and science fiction movies. These ideas can also be brought to artistic endeavors and graphic design to add a touch of mysticism. In this way, negative space allows consumers to have an “aha!” moment as they discover the hidden aspects of a design and find unexpected details.
The Clever Use of Negative Space
Finding ways to use negative space is simply about considering both the seen and the unseen. This is commonly done by adding layers, inverting images or colors, creating pleasing symmetry, or using other such tools. To start experimenting with negative space, you may want to consider the shapes or colors of the design and play around with the way they can be used. You can also manipulate size and orientation to find images or messages within other embodiments, an exercise similar to trying to decipher pictures out of abstract clouds.
Cookie-Cutter Rule
Simplifying designs can often be the way to go when creating negative artistic space. Not only does this create a more transparent and more pronounced image, but it can also be the key to finding hidden design opportunities. To do this, you can think of your design like a freshly rolled sheet of cookie dough. When you press the cookie cutter into the dough, it creates both a shape within the blade, which will become the cookie, and a negative form, which has been left behind in the dough from the cutter’s imprint. These are both the same shape but, if you begin to overlap cuts or manipulate those shapes, they can become something new entirely. You can even use smaller cookie cutters to carve out designs within your cookies to create more negative and positive space.
Lurking from the Shadows
You can also create negative space by looking at the shadows of an image and leaning into its dark aspects. This is similar to the cookie-cutter example, as a shadow creates both an image inside (the shadow) and an outline outside (the light). These interactions of shadows and sunlight can be used to create artistic interpretations and elicit a psychological response. People usually think of black or dark colors and shades as unfavorable, while white and light images are considered good. In designing, you can either lean into these biases or twist them to defy expectations.
Don’t Forget to Personalize
Negative space, when used well, can be incredibly intricate and engaging for audiences. Some examples are even works of art. But, most importantly, they must be functional and work with the brand’s overall identity and messaging to be successful.
How to Use Negative Space to Create Great Logo Designs was last modified: October 30th, 2024 by Herbert Merrick
The SaaS market is promising but it also brings incredible competition. With new software products getting launched every day across every vertical, building a viral product is harder now more than ever.
No matter how challenging and saturated the market may look, it is not impossible to gain the attention of your audience. With the right mix of product-market fit and smart email marketing tactics, you will witness the ball to be at your side. This is what we are exactly going to talk about in this blog post.
We take a deep dive into the 10 marketing tips that can create the foundation of your marketing success for your SaaS business in 2021.
10 Marketing Hacks To Skyrocket Your SAAS Start-up in 2021
No matter what marketing technique you use to acquire customers if your product does not meet the demands of your target audience. In other words, build something that people want.
This makes developing a unique selling proposition the heart of every growth hack technique.
Yes, you heard that right.
If your product is just like your competitors then no one is going to care about what you build. Did we tell you that you can use your audience research data here?
Finding the bridge to connect what your audience want and competitors fail to deliver is going to make you unique. The best part? Your perceived value in front of your audience will grow. But once you have developed your USP, the rigorous part comes in; marketing.
Ideally, you would have to undergo multiple experiments and iteration in your strategy to find out what works and what doesn’t but we make that easier for you so here are some examples of a good marketing plan.
The following 10 tips can streamline your SaaS customer base in no time.
1. Adopt a freemium model
If there is one strategy that opens up your software adoption rate like no other, it is the freemium model.
In an oversaturated market, where your customers are overwhelmed with product choices, a freemium model makes it easier for them to make the final decision. You empower them to make their own decision.
There are multiple strategies to experiment with here. From a 30-day trial window to lifelong freemium access, you can sample tests on real audiences.
2. Word of mouth marketing
There’s a good reason why word of mouth marketing is so popular amongst the SaaS startup community. More than often, SaaS startups include this model to gain their first customers.
It is the most effective, sustainable, yet low-cost strategy to gain loyal customers. But all its sweetness comes in one condition.
You need to deliver a superlative customer experience to your early customers. If your first customers do not find you valuable, there is little chance that they would tell their community about you.
This means to turn your customers into brand evangelists you would not only need to satisfy their expectations but exceed them. Be obsessed with customer delight. No matter what you have to do, be it give discounts, create a hyper-active response team, be there in there to answer their needs.
3. Viral marketing
Creating a viral effect with one marketing technique is often hard yet not impossible.
All you need to do is look closely into your process to identify the growth lever that can make it possible. Infact, there are a few established ones already available in the industry. The best part?
They always give results.
From referral schemes, loyalty programs for existing customers to giveaway contests any of them can give you results. It can not only give you the opportunity to establish new relationships with customers but improve the total value of your existing customers.
4. Content marketing
There is so much value that content marketing can bring to your SaaS process.
Content is king after all.
But while you get invested in developing the heart of this scalable marketing strategy, do not forget to market your content.
There are so many methods to do so. From microblogging, SEO optimized knowledge base, webinars, infographics, time-sensitive promotions, to lead magnets, you can test all. For promotions, you can consider guest blogging or sponsor the content for an influencer to do so. Another cost-efficient way would be to use user-generated content.
5. Branding
Building a successful SaaS product is almost impossible without building a brand. Unsure why?
Here is the answer.
A successful branding venture can bring multifarious benefits to your SaaS product. From faster adoption rate, strong community, higher retention, optimized marketing costs, and the best part, market capture.
You can basically become synonymous with the category of product you are building. Does that suddenly sound like Google?
There are so many ways to do this. From SEO optimization, press review, authority review, influencer marketing to affiliate marketing. But to ensure performance, you need to keep in mind your unique situations. The budget, constraints, and goals.
6. Optimize all the time
In business, there is no such thing called maximum sales. Ideally speaking, even if you have reached the saturation point of your total market size, it doesn’t mean your growth potential has reached the roof. You can always work on improving the perceived value of your product in the eyes of your target audience.
But to do so, you would need to optimize your processes which makes it so valuable to realize your startup potential.
There is so much you can do here. From aligning the micro-level factors like landing page elements to macro-level factors like product-market fit there is always room for improvement. The best part? It will help you yield better results without investing more resources in your marketing.
What follows is a significant improvement in the LTV (lifetime value), CAC (customer acquisition cost), and the final ROI (return on investment).
7. Create API integrations
APIs are the best scalable customer acquisition techniques you can integrate into your marketing operations.
It can not only open doors to new audiences but reinforce the foundations of strong partnerships with your collaborators. The best part? You automatically gain the position of authority in the market.
But here’s a word of caution.
Partnerships can make or break your brand’s reputation. While the right partner can fast pace your growth by years, the wrong choice can deter your speed by many years. An effective way to think about it is to ask a vital question. Whether your collaborating brand is an extension of your product’s value? If yes, then it is often the right choice.
8. Paid marketing
Although there is no substitute for what you can accomplish with organic marketing in time, only depending upon organic growth will slow down your SaaS startup significantly. This makes paid marketing and campaigns incredibly vital. But here’s a thing.
Before you jump into paid marketing, ensure you have a complete strategy laid out. With the increasing expense of paid ads, chances are you will invest significant resources with little to no returns.
There are so many techniques to do this right. Use FOMO (fear of missing out), time-sensitive offers. Campaigns that are contextual and personalized on the basis of audience profiles and channels of distribution tend to perform better. But the best piece of advice is to develop a mindset of testing and optimizing.
The more you are open to A/B tests and campaign optimization, the better your long-term results will be. Chances are you can even witness exponential growth.
9. Invest in building trust and authority
Trust is one of the most crucial elements for your SaaS product to succeed. No matter how promising your product may appear, if your target audience does not trust your brand, they will not engage with your brand.
This puts authority building as one of the top priorities for your marketing team.
The best part is there are many cost-effective ways to do so.
Use social proof like customer testimonials and peer reviews to do so. Platforms like G2, Quora, andProductHunt are great ways to kickstart this. You can later integrate the best reviews of your clients on your website too. But this is not all.
You need to make sure the payment gateway is safe and secured. Using end-to-end encryptions and third-party vendors like Paypal is a good strategy to do so.
10. Collaborate with experts
Collaborations and partnerships are undoubtedly one of the most sustainable strategies for building a robust SaaS business. But if you thought that your partnerships are limited to indirect competitors, influencers, and authorities, then think again.
There is so much value that a domain expert can bring to your SaaS startup.
A SaaS growth marketer brings their domain expertise. Some of the best SaaS marketing agencies can optimize your growth levers to unleash the true potential of your product. From reducing marketing costs, finding new sales opportunities to improving customer acquisition and retention, there is so much a specialist can do.
They can prove to be your biggest asset when it comes to growth in the long term.
Conclusion
Building a successful SaaS product is hard and going to be even harder in the future.
But that doesn’t mean there is no room for winning. All you need to do is shift your mindset about the development process. Think of disrupting the existing process even in a small way possible.
Keep on reiterating and evolving your product-building methodologies and even your product if required.
This dynamic landscape makes the requirement of a nimble marketing plan incredibly important. Sure, the above tips are to give the foundational speed for today. But to sustain that growth you need to optimize the process and make changes from time to time.
Only then can you see true success with your SaaS startup.
Author bio
Atreyee Chowdhury works full-time as an Instructional Designer and is passionate about writing. She has helped many small and medium-scale businesses achieve their content marketing goals with her carefully crafted and compelling content. She lives in Bangalore, India with her husband and parents. She loves to read, experiment with different cuisines, travel, and explore the latest content marketing and L&D trends in her free time. You can reach her on Linkedin or write to her at atreyee.c@gmail.com for any content writing/marketing requirements.
Top 10 Must-Follow Marketing Tips for SAAS Start-UPS in 2021 was last modified: March 15th, 2022 by Atreyee Chowdhury
If you are an entrepreneur with a digital business, you most likely will need a social media management tool to optimize your social profiles. Buffer and Post Planner both are popular social media management tools. Both tools provide an intuitive and easy-to-use interface that comes with a variety of features.
They offer services such as post scheduling, content creation, and data analytics, which helps to grow popularity and get instagram followers. Thus making it challenging for professionals and businesses to pick the right option for their social media management.
In this blog, we will provide you with an in-depth review of both Buffer and Post Planner. This will help you decide which of these social media management tools is best suitable for you.
Overview
Buffer
Buffer is the most efficient tool for content creation. It is perfect for bloggers and small businesses who want to enhance their online visibility. Buffer provides a wide range of amazing graphic designs, visual cues, and images that help to get more engagement. Besides this, Buffer also helps in scheduling and publishing content with complete automation for all social media platforms.
The best part about Buffer is that it has a well-organized user-friendly interface that provides straightforward navigation. You also get access to a data analytics tool that provides information about all social media metrics that impact your social media performance
Post Planner
Post Planner is an excellent social media marketing tool for managing social media campaigns. It offers an intuitive interface that allows content managers and entrepreneurs to create, schedule, and publish content regularly on all social media networks.
Post planner also offers a wide range of tools that help to optimize your social media profiles. Thus helping you grow popularity and gain more engagement. Its automated post-scheduling tools help in updating your social media feed with constant streams of content.
Product Features
Buffer
The first striking thing about Buffer is that it is compatible with all the popular social media networks such as Facebook, Instagram, Twitter, Linked In, and many more. It also integrates well with third-party applications that offer content creation tools. Talking about content creation, Buffer has a tool called ‘Pablo’ which helps to design amazing graphics and visual cues within a few seconds.
Post scheduling tools are another feature of Buffer that helps to organize your posts and schedule them in advance for each social media profile. It provides a content calendar where you can customize and color code posts so that it is easy to review.
Besides this, Buffer also offers two excellent sets of tools – data analytics and team management. Data analytics provide deep insights into your performance rate and audience engagement. This helps in building sound marketing strategies to grow popularity.
The team management tool provides a platform for all team members to coordinate and work efficiently. They can plan content, schedule posts, get feedback and save drafts for approvals.
Post Planner
Post Planner also provides similar features as Buffer. Here, you can get access to a social media publishing calendar that is fully customizable to suit your needs. With this tool, you can publish posts when your audience is most active. This helps to get more engagement on your social media profile. Post planner also helps in optimizing your posts for all social media networks especially Facebook and Twitter.
Post Planner’s database offers a library of top-performing content for any keyword or hashtag. You can use relevant content from this database and publish it on your social media profiles to keep the audience engaged. In addition to finding relevant content, you can use the feature called ‘Status Idea Engine’ to publish quick status updates.
A unique feature of Post Planner is that it allows you to post both links and images on your feed. You can even post a link as an image to maximize the call-to-action and lead generations.
The data analytics tool provides a detailed analysis of your profile that can help to target the right audience. It also provides the time-zone conversion tool, with which you can seamlessly cater to the international customer base.
Pricing Plans
Buffer
Apart from the 14-day free trial pack, Buffer offers three monthly subscription plans –
Pro Plan at $15 per month – This provides access to one user account and 8 social media channels. Although the scheduling option is limited in this plan (only 100 posts per channel), you get access to all integrations and community support.
Premium Plan at $65 per month – This provides all the features in the Pro plan along with an extended scheduling option (2000 posts per social media profile). You also get access to team management tools that are not included in the Pro plan.
Business Plan at $99 per month – This is best for large corporations as it provides access to 25 social media channels with 2000 scheduled posts per profile. Here you can add up to six user accounts to access the complete Buffer toolset.
Post Planner
Although there is no free trial pack, Post planner offers four incredible subscription plans at the most affordable rates –
Starter Pack – It costs $3 per month with access to 3 social media accounts. You can schedule 300 posts at one time and publish 30 posts per day across all social profiles.
Love Pack starts at $9-$11 per month and is perfect for small businesses. Here, you can connect up to 10 social media accounts, publish 100 posts a day, and schedule 1000 posts at one time.
Guru Pack – Priced at $19-$24 per month. This pack allows the registration of up to 5 team members. You can connect 25 social media profiles, publish 500 posts in a day, and schedule 5000 posts at one time.
Agency Plan – This plan costs $99-$125 per month. This comprehensive plan allows the registration of 12 team members to manage 100 social media profiles. You can publish 200 posts a day and schedule unlimited posts at one time.
Pros and Cons
Buffer
Pros
Efficient in post scheduling and publishing
User-friendly interface with seamless team management feature
Excellent content creation tools
24/7 customer support
Cons
Offers only 14 days of a free trial
Does not offer paid advertising features
Post Planner
Pros
Provides a database for high-performing content to publish
Best integrates with Facebook and Twitter
Excellent tool to boost social engagement
Cons
Limited integration with other social media networks
Poor customer support
Lacks in-depth analytics in starter packs
Conclusion – Which is the Best Tool for Social Media Posts?
Both Buffer and Post Planner offer incredible tools to create, schedule, and publish your social media posts. But when it comes to choosing the best tool for social media, we would recommend Buffer. Buffer offers more flexibility when it comes to creating visually stunning content and post scheduling. You can even gain instagram followers for your profiles through this.
As compared to Post Planner, Buffer provides a powerful customer support facility that takes care of every query at any time. Moreover, it integrates well with most of the popular social media networks. The team management feature is a game-changer for large corporations and marketing companies to manage their social profiles efficiently.
All these benefits make Buffer better than Post Planner. However, if you are looking for an economical option to manage your social media profiles, Post Planner may be a good choice. The best way to choose among the two is to understand what you want to achieve with these tools.
Buffer vs Post Planner: Best Tool for Social Media Posts was last modified: February 20th, 2025 by Jeremy Collins
Are you new to photography and are looking for ways to make your photos more beautiful? Perhaps you find your pictures aren’t coming out as you would like and want some tips that can help you? Or maybe you are just looking for general photography advice? Whatever your reason might be, we have the answer for you!
Today we are here with some easy steps to creating a beautiful photo that you are sure to love! Whether it’s experimenting with lightroom presets, adjusting the settings on your camera, or changing the way you set up a shot, we have some steps here you are sure to love! So without further ado, let’s dive in and look at these easy steps!
1. Make a Genuine Connection
Connection is a vital part of photography and can help enhance your images and create beautiful photographs. You don’t need to communicate with the subject, but taking some time to appreciate and learn about what you are photographing can help strengthen your bond with the person or location and create a more meaningful photo.
It can inspire you to explore new angles or different lighting that you might not have thought of before. Photographs that the photographer has connected with tend to have more feeling in them, creating a beautiful image.
2. Pay Attention to Your Background
A beautiful image doesn’t have to have complicated concepts or hard-to-pin locations. You can create a unique and beautiful image using a simple background. Simple backgrounds allow viewers to focus their attention on the subject and appreciate your work more.
Photographs that are quite busy with intricate backgrounds or complex concepts can be unappealing and often put viewers off. In most cases, less is more.
For example, an experienced event photographer should have the technical expertise to incorporate these techniques into their work to create stunning images that truly capture the essence of your event
3. Lighting is Key
Most photographers will know this, but we couldn’t not include it! Whether you are shooting in a studio or using natural lighting, you will want to adjust it to suit your photograph. You might want to take advantage of the golden hour for softer lighting or invest in softboxes and light diffusers, depending on your setup.
If you are shooting outside, it’s best to avoid midday light unless you want to focus on your subject’s textures. You can also take your photos in the shade during this time. Lighting can be tricky to get right, so take photographs at various times of the day to find the lighting that best suits your style of photography.
4. Vibrance Over Saturation
Your camera filters and editing tools are a massive help to enhance parts of the photograph you want; play about with the brightness and vibrance of the colors. We often see photographers, especially landscape photographers, oversaturating everything. Sure, it makes the image colorful, but it can make your photos look grainy and even ruin some colors!
Instead of destroying your image, use the vibrance tool instead of saturation to enhance duller areas of your photograph for a beautiful and vibrant result.
5. Separate the Subject from the Background
Background details or details in the subject can often blend together, making your image look crowded. You can avoid this easily, though, by using a large aperture to separate the subject from the background.
The aperture you use will depend on your style and the story you want your image to tell. Remember that the smaller the f-number, the blurrier the background will be. Thankfully there are lots of tutorials and reviews online to help you select the right aperture for you.
6. Focus on Leading Lines
Leading lines help lead your subject and allow viewers to understand what your image is trying to say. They also help prevent your subject from getting lost in the image. Leading lines is a phrase often used in the principles of photography, and it’s no wonder why! Incorporating them into your image will certainly help everyone see the beauty in your photograph.
7. Do Not Forget the Power of Editing Tools
Software like Photoshop, Lightroom, and even the editing tools on your phone are all wonderful ways to enhance your image and create a beautiful photo. They also offer features to remove objects from a photo, making your images cleaner and more focused.
These tools are used once the image has been taken and can help add brightness, contrast, smooth out sections, or add shadows and highlights if you choose. These software do come at a price, although students can usually access free versions.
It’s worth keeping an eye out for any offers or business rates for those freelance photographers. There are also free apps that you can use and a wealth of tutorials online to help you navigate these apps with ease. You can also use a background remover tool if necessary to remove background distractions.
Summary
And there we have it, plenty of helpful tips to create a beautiful photo! Be sure to incorporate some of these into your photography, and don’t forget to make the most of editing tools to enhance your image further.
Easy Steps To Creating a Beautiful Photo was last modified: February 26th, 2024 by Charlie Short
Evidently, there’s no success formula to establish your own business and boost its expansion. Maintaining your business and managing its growth does not happen overnight, unfortunately, it can be quite challenging and demanding. In fact, it requires a lot of hard work, knowledge, patience, and perseverance. Having a clear perspective and working towards achieving it is the key to a successful business. Here are 6 important things to do to boost your business growth.
1. Build A Strong Sales Funnel
A sales funnel is the potential journey of customers to complete a purchase. There’s nothing more frustrating than having a customer not complete the purchase, especially after spending hours looking around, chatting with the sales team, and questioning about different products.
Well, you can never stop this from happening, but you can lessen lost opportunities by creating an automated sales funnel and getting the right help to manage the process.
You will find that creating a strong sales funnel will increase your business growth and decrease the lost opportunities.
2. Apply a Customer Managing System
It is quite impossible to keep track of demands and customers’ purchase orders unless you have a customer managing system. Now, there are plenty of options available in the market, do thorough research and select the one which is best for the type of your business and utilize it. Having the right CMS will help scale your business and manage to track your transactions.
3. Know Your Customer
If you don’t know the needs of your customers, you will not be able to develop your business according to their needs and demands. Knowing your customer well will give you a wider perspective on how to develop your products and services. Being up to the rapid market changes and the wide variety of similar products offered everywhere heightens the challenge of keeping customers’ satisfaction. You have to work on personalizing your products and enhancing your services to meet the requirements of today’s market.
4. Social Media Platforms
Everyone in business today has to know that their customer is out there using at least one or two social media platforms. Social media is one of the most essential marketing strategies; knowing how to manage it is one of the most crucial key factors for growth and success. Online traffic and leads from Google will help you get more customers. Specialists at Infinite Ace recommend that you apply to search engine marketing in order to grow your business. It is a bit difficult to keep up with social marketing trends as well as the rapid market changes, therefore, getting professional help will get you there faster than you think.
5. Customer Experience
Having to deal with customers is the most challenging part of any business. Keeping up with customers’ perspectives and satisfaction is one goal that you must achieve if you want to expand your business and have loyal customers. Delivering quality products and providing distinguished services will help you keep a successful and growing business.
6. Hire Dedicated Employees
Hiring the right people for the job will ensure running your business successfully. Dedicated employees and delegating tasks will enable you to focus on new and different ways by which you can improve your business. This will also free your mind to implement innovative methods to satisfy your customers and provide them with the best services.
Understanding that growing a business is an ongoing process will give you the power to continue trying and striving to achieve your goal. If you see no other alternative than to make it work, you’ll be able to get there, even if it takes more of your time and effort. In this fast-changing market, you must research and implement different software and techniques to take some burden off your shoulders, so you can focus on delivering the best products/services to your customers.
6 Important Things To Do To Boost Your Business Growth was last modified: August 9th, 2024 by Allen Brown
Custom software is a special type of software specially designed for a business or organization to ensure the smooth running of that organization’s workflow and product delivery. They are never just random software but built to fit the company’s specifications, needs, and of course, their audience.
You can agree that you personally enjoy apps or software when it has been personalized for a particular product or service whether it’s information technology or any other industry. But for that to happen, custom software needs to be developed.
There is no doubt that customized solutions are very efficient and flexible for your organization’s needs as they will definitely add positivity to your business in the long run. It is expensive to design custom software, but you should view it as an investment that would definitely pay off rather than an expenditure. If you’re contemplating whether to build one or not then this article is for you as we put together some of the benefits of having custom software.
1. Enjoy Targeted Solutions
Targeted solutions may likely be one of the most important reasons why your business should invest in custom software development because it helps to develop a product that tackles your exact needs. Most of the time, businesses tend to choose just about any software they presume would be right for them only to realize that it does not address their challenges.
As a business owner, understand that any business including yours may not always find it easy to get software that meets all your needs at once. Deciding to create and work with products specially tailored for you not only allows the business to grow, but it does also mean you are very much concerned about the success of your business.
For instance, oilfield companies face unique challenges and requirements in their operations. By investing in efficient planning software for oilfield companies specifically designed for their needs, these businesses can streamline their processes and increase efficiency in project management, resource allocation, and scheduling. Not only does this improve overall productivity, but it also minimizes costs and maximizes profits.
Custom software makes the running of all of your daily activities smooth. You could decide to make it complex or easy-to-use, but the latter is highly recommended.
2. Scaling Is Organized And Better
No business starts without the prospect of scaling its operations as time goes by whether it has to do with the introduction of new services, products, or mode of operations. Using off-the-shelf software that is not designed to handle the growth of a business would ultimately lead to a loss in terms of customers, productivity, and functionality. Equally dangerous is the attempt of businesses to adjust their off-the-shelf software so it can support their expansion as the disadvantage of that is that bugs appear from potential mistakes and disrupt the business.
A custom software development is able to accommodate your business growth without being disturbed by bugs. With that in mind, a business can keep using or updating their custom software solutions for years with no need for off-the-shelf software. As you start your business, you wouldn’t want what limits your growth to be a software you could easily have designed. Don’t hesitate to build one if you can afford it.
3. Long Term Investment
Building custom software from scratch can be expensive, but don’t let that deter you because it’s a smart investment for your business as you expand. Why spend your time and money on securing additional hardware, licenses, or other pointless features you may never even get to use. The long-term benefits of custom software far outweigh the headaches of dealing with off-the-shelf software.
4. Long-Term Maintenance
Compared to the regular off-the-shelf software, you own the custom software, and as such can do anything you want to with it. That’s not the same with off-the-shelf software as your business is at the mercy of the developer of the app and in a vulnerable position.
Before making any improvements to the software, you would need to contact the developer when the need arises. There is not so much you can do apart from hoping the developers can make the changes you want. Having your custom software wouldn’t give you so much trouble when you want modifications done. There would be little to no cost at all and your business would grow as opposed to using general software.
5. Increase In Productivity
Any business that solely runs on off-the-shelf software which would most likely not offer all the required features needed for its operations is going to experience disruptions. This wouldn’t be the same for businesses that use custom software specially designed to meet the needs of their business to ensure that the workers are able to function at optimum capacity and with confidence.
When employees become more productive, they have a smooth workflow and are able to do so much in a short time which subsequently moves the company forward.
Custom software ensures there is smooth running of your business and those great innovative ideas can be turned into reality. Customers are happy, employees are productive, and the business is growing; it’s basically a win-win situation for everybody.
The Benefits of Having Custom Software for Your Business was last modified: October 7th, 2023 by Allen Brown
