In 2020, there were over 3.6 billion people worldwide who were using social media. This number is likely to reach almost 4.41 billion in 2025 and will probably climb exponentially after this. These figures make social media usage the most popular reason why people go online.
With an ever-growing population of people being dedicated to social media networks, you cannot afford for your business not to be on social media. However, with so many marketing choices available, it can be difficult to choose which network is right for your organization.
We must caution against trying to have an active presence on all social media channels as, to be successful, it is necessary for you to keep up an active presence on all of them. If you spread yourself too thin, you could end up neglecting them, and getting stressed out. This is a risky spot to be in as a neglected feed could show consumers that your business is no longer active. So, rather choose two or three social media networks that you want to invest your time and energy in.
Here are a handful of the available social media networks and will show you what they are best suited to showcasing.
Yelp
If you have a brick-and-mortar business, you may want to consider putting up a profile on Yelp. This is a directory of businesses that you can browse based on your current location or a location that you set manually. On each business’ page you can review the company, which means that people browsing your listing can make an educated decision about choosing you.
YouTube
Whether you own a B2B or B2C business, you need to be creating video content and putting this on YouTube as this is the second-largest search engine next to Google as video marketing is becoming an increasingly useful way of getting your brand out there. Grow your business by growing your channel’s YouTube users. In terms of SEO traction, YouTube offers the maximum traction.
Instagram
This social media platform is driven by pictures that people take and upload to their Instagram pages. With the ability to now upload video content to the platform, Instagram allows your audience to get behind your brand, get invested and follow your every move. This makes it a great platform for you to share your brand.
Pinterest
An often-overlooked social media network is Pinterest. Often thought of as just a platform for people to share their crafting and home improvement ideas, it has become a great way to get content going viral. So, if you have great-quality pictures that display aspects of your product and/or service offering, you should give Pinterest a try.
LinkedIn
LinkedIn is definitely the best platform for business-to-business marketing as it allows you to post professional content about your company’s goals and achievements so that you can generate a conversation with your potential customers. Moreover, based on the latest survey, LinkedIn is the #1 social media channel where IT companies choose to publish content and advertise their services.
If you want to play on this site, just remember its business orientated so you must act accordingly.
Marketing is not an exact science as what may work for one organization may not necessarily work for another. The trick is to try out the platforms you think may work for you and measure the results. If they don’t work, don’t be afraid to stop with what you’re doing and try another platform.
What Are The Best Social Media Channels To Market Your Business On? was last modified: October 18th, 2021 by Mark Morrison
It’s easy to make mistakes when it comes to starting your own business, especially if it’s your first time. There are a lot of moving parts when it comes to running a small company or even just being self-employed. Of course, one of those mistakes is believing that you won’t make any errors. The idea is not to avoid them—if you tried to do that, you’d also avoid the risk that is inherent to a successful business—but to minimize the ones you do make and bounce back from them with resilience. The common ones listed below can all be avoided.
Neglecting Your Personal Finances
You might think that your personal financial situation is irrelevant when you’re starting a business and that you only need to worry about your business finances. However, this is not the case. Your own finances might be a factor with investors and lenders. If you can pay off any debts before you get started, you should. If not, you might want to look at how to better organize them. For example, you might have several student loans that you can consolidate as a single payment with a private lender. This could also reduce your monthly expenses. Having your personal finances in order also means you have a better idea of how much your business needs to bring in if it is your sole source of income.
Insufficient Planning
If you are not seeking loans or investments, you may think you don’t need a business plan. However, it’s always a good idea to write one even if it is not as extensive as a formal one you would prepare to get others interested in your idea. Writing a business plan forces you to be concrete about your mission, your finances and your marketing. You’ll be better able to anticipate any obstacles that could arise and may see blind spots you did not consider. You may also want to think about whether you might want to hire other people even if you are a sole proprietor. For example, you may want an attorney to look over paperwork or an accountant to assist you with your taxes.
Marketing Errors
Creating a marketing plan should be part of your overall business plan, but it is so important that it should be a consideration all on its own. You need to know who your customer base is and what they want. A particularly common mistake is for people to assume that because their friends and family think their business idea is good, it must be. You need to look beyond your immediate circle. Some market research, including reading some industry literature and doing focus groups or surveys, could help.
Undercharging
People often start out charging too little for their products or services because they are afraid their customers won’t pay for them otherwise. There are a few problems with this approach. One is that customers may think of the product or service as low quality. Another is that it can make it difficult to raise your prices later. When setting your prices, be sure to keep your overhead in mind on top of your pricing.
Avoid These Mistakes When Starting Your Business was last modified: January 18th, 2021 by JJ Watt
As an avid video game player, you have probably amassed an extensive collection of games over the years. The good news for collectors is that their stash of old video games doesn’t have to stay stored at home and collect dust. Several fantastic opportunities can help you get rid of your games without throwing them away, and you can make some money out of it. If you’re a gamer and want to give away some of the games that you don’t play anymore, read on to know where you can sell them in 2021.
Trade-In Websites
A popular source where gamers can sell their old video games is a trade-in website. These are online platforms that accept old games, with thousands of different prices for people to choose from, make a shipment order, send it to the platform, and then get paid. In fact, The Old School Game Vault, one of the platforms, says that trade-in websites should have multiple payment methods to suit different clients’ needs, whether it’s money transfers, business checks, or eGift cards. Trade-in websites accommodate sellers that are close by and agree to meet up locally for sale. The platforms are reliable cash-for-video game businesses, and they have a section for buyers as well if they’re interested.
E-Commerce Platforms
Another reliable source that gamers can use is e-commerce platforms, which are also websites, but it focuses on selling any product and not just video games. The trend of selling products online is popular, and gamers have numerous marketplaces to choose from. People can make accounts, list their items, wait for a buyer, and the platform takes care of the shipping and handling for you. It’s an easy, affordable, and flexible choice for people that want to sell their old games online.
Brick-And-Mortar Stores
The online methods aren’t for everyone, and some gamers prefer to physically go to stores and sell/trade their games instantly without the idle waiting time or possible shipment issues. People still love to shop in brick-and-mortar stores, and these establishments specialize in selling second-hand memorabilia, consoles, or video games. Even though technology and digital platforms are growing, traditional stores are still thriving, and they can be excellent sources for you to sell your unwanted games.
Social Media and Forums
Social media platforms and online forums can work for people that have time on their hands. If you’re willing to put in the effort, you can sell your games yourself by utilizing the marketplace feature in social media and forums. Write a good description, choose the price you want, and wait for someone to message you. This method is only good for local meet-ups or if people are willing to ship the games themselves.
When trying to sell your video games, the key is to find a reliable source that can buy your games and make it worth your while. People can even sell their stash themselves if they have the time for it, but they’ll need to put in the effort to get in touch with sellers and ship the games to them. Old video games you don’t need anymore can find new homes and be enjoyed by others, and they can help you make some extra cash along the way.
Where to Sell Video Games in 2021 was last modified: January 14th, 2021 by Allen Brown
Thanks to the rapid growth of the World Wide Web, online businesses have taken the world up by a storm. Even brick-and-mortar companies have started redirecting their efforts to compete in the online business world. Going online is beneficial for both clients and sellers, and has proved to be especially convenient during the ongoing pandemic. Read through this article for 6 good reasons why you should consider starting an online business.
1. It Is Very Inexpensive
Starting an online business will cost you much less than having to purchase or rent physical space to set up your business. A physical store will require the presence of employees and a manager to maintain the store. You will also spend a lot of money on furnishing the store and making it look presentable. On the other hand, to establish an online store, you only need a computer, a domain name, and a hosting service. Work on gaining online traffic and attracting an audience by using social media platforms to advertise your business. Some social media platforms offer promotional services, allowing you to get the word out for your business. After building a solid follower base, you can direct them to your website or an online store where you display and sell your products or services.
2. Convenient and Flexible
Running an online business allows you to work on a more lenient and flexible schedule. You can work any time during the day at the hours that work best for you without having to stick to regular office hours. As long as you are able to manage your business efficiently and keep it running smoothly, you can decide when you want to work. However, if you plan on taking days off, make sure to announce your business days to your clients. The passionate entrepreneurs at eCommerce Paradise recommend that you look into drop shipping to grow and build your business effectively without having to worry about inventory. This is another perk that is only available to online businesses. Your income depends on how you use your time and how much of it you dedicate to your business. Flexibility, and the freedom to balance your work and personal life, can encourage you to become more productive in business.
3. Choice of Location
With an online business, you have the freedom to work beyond the parameters of a desk or an office. You can run your business from anywhere in the world as long as you have a laptop and a stable internet connection. Having the freedom to choose the location you want to work from will make you more willing and keen on working, which in turn, will increase your productivity and boost your creativity.
4. Growth and Income
In an online business, your income isn’t tied to the number of hours you work. It is based on how productive you are while working and your ability to generate income, even when you are not online. When working in e-commerce, you need to learn where to direct your efforts. Invest time in improving your website and coming up with marketing and SEO strategies. You need to constantly search for ways to grow and maintain your business because the competition in the e-commerce world is quite fierce, and you need to stay one step ahead of your rivals.
5. It runs 24/7
Since online businesses can generate sales even when you are not present, this can allow you to focus on other aspects of your business and life. Besides, a well-designed online store makes it possible for people to easily find what they are searching for. It can reach more people than a physical store and allows them to purchase items at their convenience. With the presence of an online store, your clients can make purchases in the middle of the night from the comfort of their bed!
6. Outsourcing
When your online business grows, you can start to outsource some of your work. Outsourcing can be very helpful, especially if there are some aspects of your business that you would rather not handle, or simply don’t have the time to focus on anymore. Hiring freelance employees or contractors to help you with your growing business can help you expand it even more. When you start outsourcing, you will have more freedom to focus on your life while growing your business simultaneously.
Online businesses have become very popular, and for good reason. Many entrepreneurs prefer them to traditional businesses because they have more growth potential and are very flexible. With the right resources for drop shipping to grow and build your business effectively you can succeed. If you were on the fence before, the above 6 reasons will definitely convince you to establish an online business.
6 Good Reasons Why You Should Consider Starting an Online Business was last modified: May 17th, 2021 by Charlene Brown
Search Engine Optimization (SEO) has become an important part of businesses. It is significant for better searchability and visibility of a brand or business website. SEO is known for its digital properties that is why business owners must adopt it to attain its benefits. Here in this article, we are going to share a few reasons why your business requires SEO.
Improves Organic Search
Have you been wanting to know what SEO means? The performance of a business website can greatly be improved by organic search and it can help get users’ engagement or conversion. Google is the leading search engine and holds a major part of the search market as compared to Yahoo, Baidu, Bing, DuckDuckGo, Yandex, and others. It would not be wrong to say that Google contributes about 75% of the entire search market. This is why it’s necessary to follow its guidelines. People, who have access to the internet, visit Google at least one time a day for getting information. SEO can help improve the organic search of your business website, which can ultimately improve conversion rate.
Builds Credibility and Trust
SEO aims to build a strong base for a website to provide a clean, friendly, and effective experience to users. With its digital properties, SEO can build the credibility and trust of a brand. No doubt, trust, a them nd credibility cannot be built overnight, so you need patience and commitment. Just rely on professional SEO experts like Olga Gladkaya and Mike Zhmudikov from SEO Company in Toronto, and allow to do wonders for your brand.
Better User Experience
Everybody desires maximum visibility and better organic rankings, but for that, it’s important to focus on optimal user experience. A favorable user experience can make a website successful. Customers are well aware of their needs and if they cannot find the right information, their experience will be affected. Therefore, it’s necessary to provide desired information to customers in a few clicks and that can be possible with quality SEO.
Positive Impact on Buying Cycle
Customers prefer doing research when they want a specific product or service. Thanks to the internet and search engines that have made their research quick and hustle-free. Quality SEO tactics can broadcast your message for exclusive deals, groundbreaking services or/and products, and the significance of your offering. This will definitely influence the customer buying cycle positively. Try dagmarmarketing.com to get help having your business appear in the top search results when people search in your industry.
Helps Understand the Web Environment
The web environment keeps on changing due to the advancement in technology. Of course, it can be challenging to keep your website updated along with the change in web development. Having a credible hosting partner like Hosting Foundry is a great start. But with SEO, you can understand the web development and can know about tactics being applied by other competitors.
Comparatively Cheap
Of course, Search Engine Optimization costs money. But you will be glad to know that the SEO cost is relatively cheap if we consider its benefits for a brand or business. Spending on SEO will be an investment for your business and it will generate benefits for several upcoming years. So, invest today and enjoy long-term perks.
Reasons Why Your Business Needs SEO was last modified: October 24th, 2022 by Mike Zhmudikov
Social media has taken its throne in marketing, and for many businesses, it’s the key element for brand growth. If done right, the domino effect can create a wave of positivity for most businesses to boost brand awareness and increase conversions to increase sales.
Promoting your brand on social media is vital for most businesses, but creating the right emotions with your content in these channels increases sales. The key to becoming successful in social media marketing is engagement and creating warm feelings with your brand. When consumers associate well with your brand, it creates brand loyalty and increases your growth.
Here are some practical tips you can use to create warm feelings with your brand on social media.
Understand Your Audience
When generating content for your social media pages or website, it’s essential to understand who your target audience is and what they are about. When you know and understand your target market, you’ll learn how to create the right emotions that will appeal to them.
For example, a business selling cars may need to create content that’s showcasing adventure, status, and other feel-good emotions. If it’s a luxury car company, your customers want to feel special and feel they are paying for exclusivity. A business in the financial sector may also need to convey trust, security, and integrity. All these are ways of creating warm feelings with content and helps your target audience resonate well with your brand.
Create a Compelling Title
The first thing that attracts your target audience to click on your content is the headline of your blog post, visuals, or videos. You need to trigger a response that will compel your audience to click on your content and read it.
When creating your titles, you can use powerful words that set off warm feelings, like the words “best,” “free,” “tips,” and other terms that will make your audience eager to click and read your content. You can also build confidence in your brand by using “certified” or “expert” that indicates authority and authenticity.
Remember, to be considered an expert in your industry, you must be professional and give valuable insights backed up by facts. You can maintain your credibility by using hard evidence, like citing reliable sources and imagery.
Create short and intriguing titles by using relevant keywords and powerful words to create excitement. A creative title will help you get more engagement and traffic to your social media pages and your brand.
Engage Your Consumers with Your Content
When customers use a hashtag and mention your brand, you can respond to the customer’s post. This makes the customer feel valued and cared for by your brand. When you give direct responses to customers’ content when they tag you, it also increases engagement while creating warm feelings toward your brand. There are different tools online you can use to find posts that mention your brand on social media.
You can also continue the conversation by asking questions about their experiences with your products or services. When they get back to you about their experience with your brand, it helps you remedy any mistakes and will also spark more engagement among other users.
Make Your Posts Visual
Images and videos are awesome additions to add to your social media posts and marketing content in general. They create a more appealing post that users will want to read and attract consumers who disregard plain text in social media posts. Including an image or a short video in your social media posts can appeal to more users and increase posts’ accessibility.
Have videos of your brand story like how far you’ve come and grown as a business, or you as a business owner from your childhood. Sharing the video on social media with your audience is an excellent way of connecting with them and creating warm feelings with your brand. By sharing your business stories, it humanizes your brand. Your consumers can easily relate to your brand, build an even stronger relationship with you, boost sales, and increase brand loyalty.
It’s easy to transfer the videos from DVD to your computer by digitizing them. There are various forms of digitizing DVDs for different software. For example, you can use a DVD Ripper for Windows.
Post Frequently and at The Right Time
Ensuring your social media channels are active is essential to show your audience that you’re up to date and on top of the latest trends. Your consumers want to know what’s happening with your brand, what’s new, and when you’re launching any new products or services. Make sure that you’re frequently posting to keep your audience in the know. It helps them feel like part of your brand, and they are happy when they are aware of any happenings with the brand.
Frequent posts will maintain your loyal followers and will also attract more followers. If you don’t post as often, you may risk losing followers, and your followers may easily forget your brand.
It’s also essential to ensure that you’re posting at the right time when users are active. This is the best way to ensure that your followers see your content, increasing engagement with your posts. Posting frequently about your industry’s latest news will help your business be recognized as an authority within your industry. Publishing this type of content will often showcase your brand ahead of the game.
Engage with the Latest Issues and Trends
Liking and sharing the latest social media posts on your industry’s issues and trends is a terrific way to show involvement and support, assuming you’re reacting or sharing content that’s fair and isn’t offensive. Engaging with such content will strengthen your brand reputation and evoke the right feel for your brand.
Doing this will demonstrate to your consumers whether they are potential customers or not, and that you value social happenings rather than just making money. This will generate admiration and respect for your brand.
Expert Tips to Create Warm Feelings With Your Brand in Social Media was last modified: January 4th, 2022 by Penny Ortiz
The internet has been one of the greatest revolutionary inventions to transform the world into a fast-paced and fun-filled environment. There’s a huge commonality between the internet and the universe that they have no limit on their expansion and that you never know what they have to offer you. Even though it has a lot of benefits and never-ending interesting things associated with it, it could still turn out to be an absolute nightmare in no time if safety measures are not taken. Following are a few tips and rules to keep you safe and avoid getting you into trouble:
Selection Of The Right ISP
First things first, keeping yourself and your data safe must be your top priority and to do so, make sure to select a reliable internet service provider when thinking of getting a new connection. This way you will already be saving your valuable time against many hackers and viruses as big internet providers smart and strong enough to tackle them on their own. The selection of the right provider is a pathway to a successful experience for online shopping and banking on a protected platform. Nevertheless, we still need to take some extra precautionary measures from our side to ensure we leave no room for viruses or hackers to interfere.
You may visit www.localcabledeals.com to see which providers are available within your area and you may compare them to see which provider offers the tightest security and which one of them best suits your requirements.
Keeping Your Info Confidential
Keep your personal data such as your address, date of birth, phone number, account details, or any other important information private at all times, and always keep a check on how people can see these details on privacy settings. You don’t want millions of people to see these details without your consent. Similarly, never share or upload stuff you don’t want your family or strangers to see as you nearly lose control of all that stuff that has been posted online.
Avoid Phishers and Scammers
Don’t make a fool out of yourself by clicking random links on emails or other websites asking for your login details or other information. Trust me, no one is kind or dumb enough to give you a new iPhone or million dollars to a random person from a different country for just clicking on the link or sharing it. Rather, it could cost you the money you’re looking to earn for free. Therefore, be smart enough to go to legitimate sites and apps directly, rather than sharing your details with phishers. Never share your login details with anyone and keep a strong, yet easy to remember, password to keep yourself safe.
Careful Against Fake Profiles
In today’s world, there are loads of ways people can trick you easily into trusting them. Fake social media profiles with bold pictures are one of those tricks to attract the opposite gender into their scams, resulting in harmful consequences. Hence, never agree on meeting anyone in person you spoke to online as there’s a very rare chance it would be the same guy who claimed to be the one. Only agree on meeting someone you met online at a public place with an adult who your parents trust upon. Try to be as cautious in social media as you are in real social life!
Keep Your Systems Safe
Keep your devices secure at all times and there are plenty of ways to do it. Keep your antivirus software updated, it cannot guarantee 100% security but will detect and remove most of the malware on its own. Moreover, keep your operating system and the applications you use up to date as well, as a new update comes up with essential security layers. Also, make a habit of keeping your webcam veiled when not in use to keep yourself protected from viruses that let hackers see through your webcam.
Conclusion
The aforementioned points are a generic overlook of providing you with a safe ground on the internet. Keep these above tips in mind and implement them in your daily life internet usage and you would never lose your data or important information online. There are a lot of other ways hackers can use to reach you out, however, if someone is looking for a blueprint to follow, sticking to these tips will not only make life easier for them but will also guarantee a guarded journey throughout.
How To Keep Yourself Protected On The Internet? was last modified: October 30th, 2021 by Tanzeel Ur Rehman
There are many steps to building a profitable affiliate marketing website. According to recent studies, over 80% of brands and publishers alike leverage affiliate marketing tactics. Indeed, these marketing strategies are popular ways to refer visitors to various products and services. With each successful referral, you can earn commission from your program.
Fortunately, digital marketing doesn’t require significant startup capital, making it a great way to increase your earnings. As an upcoming affiliate marketer, you need to know the proper steps to build a profitable website. This way, you can boost website traffic and generate higher revenue. Read on to learn about how to build a profitable affiliate marketing website.
Decide on Your Niche
First, you need to decide on your niche for your website. Ideally, you should choose a narrow target audience. Naturally, focusing on a smaller group of people makes it easier to figure out their exact needs and deliver value to your customers. Often, thinking of niches within niches is an effective way to narrow your focus. For example, you might want to target a fitness audience for your affiliate program. To break this down further, you might choose to target individuals interested in healthy eating habits, weight-loss, or yoga.
When choosing your niche, be sure to think of at least four or five products this audience would want to purchase. This is essential to ensure there are affiliate opportunities for your niche. Another example niche is real estate marketing. Check out the top real estate affiliate programs to learn more about real estate websites and how to promote them.
Find A Web Hosting Provider
Once you’ve determined your niche, you need to find a web hosting provider. To maximize profits, affiliate marketers need an online presence that’s fast, affordable, and designed to increase conversions. Therefore, look for a web hosting provider that offers plentiful bandwidth and storage to meet your site needs. Websites with more media content require more bandwidth per visit than simpler blogging sites with one image per article.
Ideally, try to estimate the amount of traffic you get on your website to determine your bandwidth needs. Then, you’ll need to scale your site as your traffic increases. Thus, look for cloud hosting providers or plans that have easy switching procedures to ensure you seamless scalability. Certainly, you need to find a web hosting provider to meet the goals of your unique affiliate marketing website.
Choose A Domain Registrar
In addition, you need to choose a domain registrar to reserve the domain name for your affiliate marketing site. When choosing your domain registrar, research how different providers handle domain management. For example, some registrars offer auto renewal services, bulk discounts, and unique extensions.
With these options, you may want to purchase multiple domain extensions and common misspellings of your brand name. This makes your website easier to find, increasing your potential traffic. For more information on choosing the best domain registrar, Neil Patel’s domain registrar review offers in-depth comprehensive advice and recommendations. It is essential to choose a reliable domain registrar to launch your affiliate marketing campaign.
Join an Affiliate Program
Moreover, you need to join an affiliate marketing program once you have your small business website domain. Of course, your affiliate program largely depends on your desired niche. Generally, there are two affiliate models to choose from. First, you can join a high-paying low volume program. Usually, software and web hosting products are the most popularly sold items in this approach.
On the other hand, low commissions and high-sales volume programs can offer a wider range of products and more niche flexibility. To find your program, conduct a search based on the type of product you want to sell. Use affiliate market search engines for more comprehensive results and data on the program. Absolutely, joining an affiliate program is essential to start selling products and earning revenue.
Create Compelling Content
Lastly, you need to create compelling content to drive traffic to your site and increase your sales. By generating regular content around your chosen site, you can raise the number of product views and conversions. Many affiliate marketers write blogs and reviews for their website. Importantly, you need to select targeted, specific keywords based on the content your audience is searching for. W
hen writing your content, consider how your potential consumers are going to use your products. Notably, consumers are more likely to make a purchase when they feel knowledgeable in the product and are persuaded by the results it can yield. Therefore, you need to create compelling content to increase your affiliate site’s profits.
There are several steps to build a profitable affiliate marketing website. First, you need to decide on a narrow niche for your site. Next, find a reliable web hosting provider that meets your traffic needs. In addition, choose a domain registrar to reserve your domains and IP addresses. Moreover, join an affiliate program with appropriate products for your audience. Lastly, create compelling content to drive traffic to your site. Follow these steps to learn how to build a profitable affiliate marketing website.
How To Build A Profitable Affiliate Marketing Website was last modified: April 5th, 2022 by Liv Taub
Reasons to Protect Your Business with White Hackers
Hacking is the process associated with spyware programs to gain unauthorized access to a business system. With malicious actions, a hacker can steal confidential information, download business files, etc. From the point of view of unauthorized access, such actions are illegal. The opposite person to a black hacker is an ethical hacker. Such a specialist legitimately sneaks into your business system to check for vulnerabilities. Login is only done with the permission of the business manager. Therefore, hire a hacker for business is the right decision.
Ethical hackers are always proactive
If you use the services of a white hacker, then he will not wait until the cybersecurity of your business is violated, or a data leak occurs. The white hacker is immediately aware of the existing vulnerabilities before something threatens the security of the business. That is, an expert will prevent a cyber-attack.
Moreover, if anything bad happens to any of your systems or servers, these experts are here to correct the issue right away. Lots of companies have a cloud disaster recovery service on speed dial so they can prevent any data loss or other issues that come up in the event of a cyber-attack. This is an important service because it helps to quickly fix any security problem that may arise.
Is there a demand for ethical hackers?
Let’s see what do ethical hackers do. White or ethical hackers provide services to increase information systems’ security with the knowledge and agreement with the customer within the framework of a contractual relationship or according to the program of reward for vulnerabilities found. Are you complicated to understand? Let’s make it simpler: white hackers hack you and your resources with your permission and for money and show how they did it so that you fix this bug and no one else hacks you.
White hackers will offer you penetration testing, or red teaming, ranging from $ 3,000 to millions of dollars, depending on the task’s complexity. The range of their services and prices varies significantly across the market and depends on specialists’ competence and company size. As you can see, the service fees are high, but darker if there were no demand, the price would not have risen so much.
What companies hire ethical hackers?
The American platform Bugcrowd has calculated that ethical hackers who help companies find bugs and holes in security systems make up to $ 500,000 a year. Virtually every major tech company and financial institution is working with ethical hackers, including Tesla, Amazon, and Facebook. Large companies are willing to pay large sums of money to hire burglars. Tesla and IJet pay hackers between $ 1,000 and $ 15,000 for finding a bug or loophole in the system, depending on its complexity and the severity problem. Mastercard is ready to pay ethical hackers from $ 3 thousand. This practice of finding errors for a fee is called bug bounty in the professional community. In American companies, there is a fairly common practice of creating separate bug bounty programs when any user can report security holes.
Do ethical hackers need a degree?
Ethical hackers usually work to find critical vulnerabilities with a price of $ 3-5 thousand. As a rule, such specialists have certificates of Certified Ethical Hacker, Offensive Security Certified Professional, and others. Accordingly, to master the direction of hacking, it is not necessary to have a scientific degree. It is enough to pass certified courses by good experts.
Ethical Hacking – Reasons to Use the Service
White hackers are known to partner with many companies that report their cybersecurity. A common task for a white hacker is to conduct penetration tests on a business system. White hackers conduct authorized hacking of the client’s systems and products while testing them for vulnerabilities and resistance to attacks. This is just a test, not to steal personal data. The system is hacked under the direction of the company. The expert records all the results and draws up a detailed report, which indicates where the vulnerabilities are in the system. Do you think about the service of white hackers? Do you want to hire a specialist, but you are not sure if? Then below, we have described important reasons.
An ethical hacker can skillfully handle a VPN
Regular networks of proxy servers can no longer guarantee complete anonymity and security. Virtual private networks have long replaced proxies. VPN provides isolated access to the network through VPN server chains and encryption of transmitted data. Therefore, if you want to hide your activity from the provider and third parties, you need to use VPN. But not all VPNs can keep you from hacking.
Only ethical hackers know how to handle the program and select the VPN servers list properly. The best service is VeePN. All you have to do is register on the VeePN website, then download the app to start using the VPN right away without the need to configure anything. You can connect to many countries because the developers took care of their users and created a huge selection of VPN server locations. You can enjoy an extensive network of VPN servers in 50 locations across 42 countries. VeePN is available on laptops, computers, and mobile devices. One account can use the service on several different devices. The program also offers a trial so that every user can be convinced of the quality of services.
Injection of malicious code
These vulnerabilities allow writing to the database of a site, service, or application. What is the threat? For example, if a hacker found such a vulnerability on the website, he could easily:
change any news and sections on the site, adding or deleting part of the data;
add or remove administrators, editors, moderators;
place your ad, links, text, code, script;
sell links from someone else’s site.
To avoid this, you must partner with ethical hackers.
Invalid authentication and session management
A fairly common vulnerability, as a rule, is caused by insufficient thoughtfulness of the authorization logic or additional session checks. From interesting examples of exploitation, we immediately remembered one exchange. Due to incorrect management of sessions combined with an IDOR vulnerability, it was possible to reset the password from any account by changing the email for recovery. Therefore, to avoid this threat, you need the services of an ethical hacker.
Cross-site scripting
The specificity of such attacks is that malicious code can use user authorization in the web system to gain extended access to it or to obtain user authorization data. Hackers can insert malicious code into a page either through a vulnerability in the web server or through a vulnerability on the user’s computer. The idea here is to force the attacked site to transmit data to the attacker’s site. Don’t want to get under attack – you need white hackers.
Ethical hackers are cost-effective
Black hackers can do a lot of damage to a business, resulting in bailouts or significant money losses. If an ethical hacker can detect the weakest points in the business system and prevent an attack, you will save much more money, even though an ethical hacker’s services are high.
Ethical hackers know everything about black hackers
Even if you know how black hackers operate, you may not always stop his evil actions. Black hackers use many harmful programs that the average person does not know about in their work. In fact, by harming your business, they will earn money, although this is not legal. Ethical hackers, who know many programs and understand their functioning, will accordingly prevent any threat. You will be free from problems, and your business will flourish.
7 Reasons Ethical Hackers are a Must-Have to your Business was last modified: July 19th, 2023 by Rachel Burnham
The fintech industry has evolved greatly in the past few years and is continuously developing over time. This form of technology has put behind traditional banking methods and has introduced new and improved methods of banking which have completely revolutionized the financial arena in 2020.
Our article today highlights some of the most significant innovations in the fintech industry this year.
1. Digital Banking is Future
The advancement in digital technology has paved the way for digital-only banking. The common use of smartphones has further made digital banking a convenient and accessible solution for people. Amidst the coronavirus pandemic digital banking has become widely popular as one can fulfill their banking needs without having to physically go to the bank. It also allows people to pay their bills without having to step outside their house.
Moreover, one can monitor their expenses, transfer funds from one account to another, and be able to manage their finances more efficiently through different mobile applications. People are no longer forced to take a ticket and stand in long queues. They can simply log in to their account and get the task done in a matter of a few seconds.
2. Cryptocurrencies on the Rise
Cryptocurrencies are a comparatively new technology which has completely shaken the financial sector all over the world. A cryptocurrency is a digital form of a financial asset or a digital currency that is encrypted through special codes. Breaking these codes is close to impossible which makes cryptocurrencies a secure way to substitute money especially for virtual transactions.
Bitcoin is one of the most popular forms of cryptocurrency which has been a market leader for over a decade now. Some of the biggest market players in the tech industry such as Microsoft have now started to accept Bitcoins. Cryptocurrencies have indeed made transactions across the globe easier but a lot of cryptocurrency providers are worried about the illegal activities surrounding digital currency such as money laundering and cybersecurity attacks. It would be beneficial on the part of cryptocurrency providers to provide access to relevant security certification training to their employees to make cryptocurrencies a safe option.
3. Digital Insurance Gaining Popularity
The latest digital insurance trends are steadily making their way into the insurance industry. Consumers are now demanding a fully digitalized experience when it comes to insurance-based interactions whether they are looking for simple term policies or life insurance companies that offer rebates. Digital Insurance companies are taking on a more customer-centric approach to help them implement new technologies and provide solutions to their customer that would fulfill their insurance needs.
Insurance companies are struggling to bring a completely digitalized experience to their customers. It should be understood that digitalizing insurance is a process and will require time. Having the right tools and cooperative staff can help in bringing consumers the experience they have been longing for.
4. Big Data Technology
One can simply not underestimate the role of big data in bringing a financial revolution to the fintech industry. Big data has changed the way the financial sector generates value for its customers. There is a massive emphasis on meeting customer demands and improving user experience in today’s world. Moreover, companies are continuously looking out for innovations and tools that could help improve their services and enhance the customer experience.
Big data along with machine learning provides the financial sector with promising results. Fintech companies can perform lengthy tasks of credit scoring and assessing their customers for creditworthiness at a much faster pace. Previously, it would take finance providers days to assess credit scores as it would need to be done manually. Things are different now, with technological advancements the process is much smoother and customers don’t have to wait for long periods.
5. Alternate Methods of Payment
As conventional form of payments is becoming history, there is a huge stress on alternate forms of payments. E-wallets have been on the forefront of this. An e-wallet is a pre-paid electronic card that can be used to make online transactions through a smartphone, tablet, or any other electronic device.
Your e-wallet will most likely be secured by a password. To activate the e-wallet, the user will be required to install the software on the device underuse and enter the information required. Once you have shopped online your e-wallet will automatically fill in the information on the payment form and the transaction will be complete.
E-wallets are not just used for online shopping they are becoming increasingly famous in more mature markets and are being accepted by the merchants in the US and the UK. According to Statista, the mobile e-wallet market has reached transactions worth the US $1 trillion in 2020 alone.
6. Multiple Payment Gateways
The online shopping sector is booming in all parts of the world. With the surge in online shoppers, there has been an increase in the payment gateways that companies provide their users. The key to providing your customers with a great purchase experience is to provide them with a payment option that they are comfortable with. Payment gateways solve this issue as they provide the customers with several payment modes.
These payment modes can include credit cards, debit cards, digital wallets (discussed above), and different forms of cryptocurrencies. With the flexibility to make payments, customers are more likely to make purchases. Payment gateways not only provide customers with convenience they also make payments more secure for the customers.
7. Small Ticket Loans
Fintech technology has made small-ticket loans possible. Something which was out of the question for mainstream banks and lenders. They were reluctant to give loans to small companies due to the low margin for the outcome and the high cost of setting the loan up and recovering it. Fintech companies are giving their consumers the flexibility to buy now and pay later. The loans come with a 0% interest rate which makes repaying them easy through installments. You must be thinking that how is money made then? This is done through sharing the customer data with the manufacturers. Reaching out to other customers who have the same demographics can skyrocket sales immensely!
Future Thoughts
There are several other innovations in the fintech industry such as biometric authentication, peer-to-peer transactions, and so many more that have also been popular among consumers this year. The rate at which fintech technology is being embraced by consumers is incredible. With the current stats, it is safe to predict that digital financial technologies will be adopted more readily by people in the future. With the growing popularity in the fintech industry, traditional banking systems are going to be a talk of the past unless they decide to adopt the technological aspects of the financial sector. Only then will they be able to prevail in the years to come.
Latest innovations in FinTech was last modified: June 3rd, 2022 by David Smith
If you need to buy or sell an Internet resource, you need to estimate the cost of the site. Each virtual service has its own value, but often when selling or buying it is not quite adequately evaluated. This leads to unjustified financial expenses for the buyer and an inability to sell the site for the seller.
How to Evaluate the Market Value of a Site?
For an adequate website worth assessment, it is necessary to take into account many parameters and features of the site for sale. Otherwise, the buyer runs the risk of overpaying and the seller — selling too cheap.
Determining an adequate price, take into account the following factors:
What category does the site belong to? It will help reduce your search terms by evaluating your site against its competitors. Each area has its own criteria. Without knowing which category the evaluated site belongs to, an objective assessment of other parameters is impossible.
Backlinks mass and their quality. It is measured as the number of external links from other sites.
Traffic. You also need to determine what keywords are included in the site content. Required data include their frequency and position in the overall ranking of all sites.
Domain age and value. The older the resource, the more expensive it tends to be. But you can always find an exception.
Site presence in the directories of search engines, So, if the resource is listed in one or more of them, this is a good sign. But the price of the site, in this case, can be high.
Site Trust as a Key Criterion
It is one of the main evaluation criteria is the site trust that consists of the following points:
SEO optimization. It provides site visibility for search engines. This indicator affects the chances of potential visitors to find a resource among thousands of competitors.
Daily attendance. The higher the number of people who open the site during the day, the more popular the resource, and therefore more valuable.
The number of backlinks. The more links to the site from other resources, the higher are the chances of increasing the audience of visitors.
Quality of content and functionality. The site’s interface should be intuitive, and the published info should be useful, giving the audience answers to the questions they are looking for. CMS can also influence this factor. There are free and paid ones. The use of paid, advanced systems increases the cost of the resource since they have the possibility of expanding the functionality, which may be necessary for the future. But free ones can also support a site with tens of thousands of pages.
Domain price. If it is prestigious, it can be half the value of the site. Older domains are usually considered prestigious.
Site income. This is the difference between the average annual income from the resource and the cost of maintaining the platform, which must be covered over the same period.
For a proper evaluation, it is also possible to use special tools developed to help owners of platforms and potential buyers to get an objective opinion.
How to Evaluate a Site: Aspects to Take into Account was last modified: January 6th, 2021 by Hillary Walker
With the 2020 tax filing season creeping up on Americans quickly, the IRS is now encouraging taxpayers to start preparing in advance in order to help file on time and accurately for 2021. Taking action weeks in advance can help many tax filers prevent making avoidable mistakes on their taxes and will help ensure that all important tax documents are accounted for before tax filing time.
Optima Tax Relief reviews key items that taxpayers need to consider such as credits, deductions and refunds.
Recovery Rebate Credit/Economic Impact Payment
Taxpayers who have received an Economic Impact Payment should also keep Notice 144, Your Economic Impact Payment, with their tax records. Taxpayers could also be eligible to claim a Recovery Rebate Credit when filing their 2020 tax return. If eligible, a taxpayer will have to meet the following:
They did not receive an Economic Impact Payment.
Their Economic Impact Payment is less than $1,200 ($2,400 if married filing jointly for 2019 or 2018) in addition to the $500 for each qualifying child they had in 2020.
Taxpayers who did not receive the full amount of their Economic Impact Payment that they were eligible, may be able to claim a Recovery Rebate Credit when they file in 2021.
Interest on refund taxable
Taxpayers who receive a federal refund for 2020 may have been paid interest. Refund interest payments are considered taxable and will need to be reported on a federal tax return. In January 2021, some taxpayers can expect that the IRS will send Form 1099-INT to anyone who received interest totaling $10 or more.
Charitable deduction changes
The IRS announced that for 2021, taxpayers who don’t itemize deductions may take a charitable deduction of up to $300 for cash contributions made in 2020 to qualifying organizations. .
Optima Tax Relief Reviews what Taxpayers should Consider when Filing in 2021 was last modified: January 4th, 2021 by Addison Yes
Websites were made to attain specific goals. Whether to increase sales, become the authoritative source for information, be a gateway to build your brand, or support existing and potential customers, one thing is for sure, It needs to be visited by as many target audiences as possible. So how do you do this? Take heed of these tried and tested methods to increase direct traffic to your website.
How to Drive Traffic to Your Website?
1. SEO
Search Engine Optimization, contrary to popular belief, still works. It’s a ladder of several processes whose only goal is to get your website on top of the search results made in Google and other search engine platforms. SEO and Websites go hand in hand since your platform will only be seen by the target audience when they search it into any search engine.
SEO does this by using the keywords that most users type into search engines like Google, add in internal links, meta description, and other intricate details. Learn the basics of SEO to understand how it works and how it can help you gain more visitors. There are a lot of SEO experts out there that can help you rank in Google’s search results.
2. Dress Your Website to be More Likeable
Say, what? Yes, websites need to be beautiful in a way where people visiting them get to the door and not leave after five seconds. It’s all about the user’s experience at this stage. User experience or UX is one effective method to convert your visitors into consumers, availing of anything you are offering them.
Appearance plays its part in making people get engaged in your site but navigation is what makes them stay and convince them to do what you want them to. Knowing how to do what is the secret in mapping out the best navigation. So try to understand your visitors and anticipate their every move, if possible. That is the only way you can keep up with their needs and supply it from your website.
3. Conversion Funnel
Brainstorming for a better user experience quality for your visitors is achieved by a conversion funnel. A conversion funnel is your roadmap to understanding your target audience, knowing what their needs and wants to better engineer your website to appeal to them.
There are six stages that you have to do to properly initiate a meaningful conversion funnel.
Create Google Analytics Funnels
Optimize Your Awareness Stage
Optimize Your Consideration/Interest Stage
Optimize for Your Desire Stage
Optimize for Your Purchase Stage
Optimize the Loyalty/Advocacy Stage
It might take some serious learning and a considerable amount of time to get the conversion funnel right. But hey, as they say, “If there’s a will, there’s a way.”.
4. Content is the King
Content means writing a lot of blogs for your website. Writing blogs that give valuable information to the readers, easy to understand, and have internal links that readers can refer to guarantees frequent visits. But writing for other already established blog sites can even pull more potential customers into your site. This is called a guest blog or post. By adding even just one meaningful link to one of your web pages is very helpful to boost your website’s traffic.
A key to writing good content is using graphics and getting your readers hooked in the article. You should avoid lengthy paragraphs and hard to read sentences. Make it more interesting by connecting to the reader, write like you’re talking to them. That’s one way of catching their attention and hopefully, convincing them to try to visit and see what your website has to offer.
5. Social Media Presence is A Must
Ads through Facebook, YouTube, Twitter, Instagram, and other social media sites are a necessity if you want your platform to gain some ground. Social media sites are the world wide web’s market. This is where everyone fishes information and goods from all around the world.
From a marketing standpoint, there’s no use trying to sell your product without anyone to take notice of it. You can also share valuable content that people might be interested to read. You can score more points if you have more retweets – in the case of Twitter, or more likes when you showcase your website on Facebook. Retweets and likes are the best in gaining authority over something.
6. YouTube
Aside from teaming up with YouTube for your 5sec ads, you can also set up your own channel and shoot infomercial videos, a glimpse of your advocacies, or any activities that would let your audience get a good knowledge of what your website is.
You can also hire an influencer to market your website or help you gain more curious visitors to look into your website and see what the fuss is about. It’s all about getting your target audience curious enough to convince them to check out your site.
7. Evaluate Your Marketing Management Strategy
When all is done, you would need a measurement to gauge your current marketing strategy. A good marketing strategy starts with establishing SMART goals – Specific, Measurable, Attainable, Relevant, and Time-Bound.
Goals must be Specific enough that it answers the 5 W’s: Who, What, Where, When, Why
Goals must be Measurable that you can think of how to measure their success; percentage, rank, etc.
Goals must be Attainable that you can figure out ways on how to do them.
Goals must be Realistic with the limited resources that you have.
Goals must be Time-bound. This means you have to give it a deadline.
When you can evaluate your real-time progress using your goals, then you are on the right track. But if you are having a hard time figuring out and putting a number on your achievements, then you would have to go back to the drawing board and see if you have drawn SMART plans for your marketing strategy.
Increasing your website traffic is a must across all organizations that engage in the World Wide Web. You will not attain your goals and you are wasting your precious dollar if you don’t get this campaign right.
Want Your Website To Attract More Visitors? Try These Proven Methods was last modified: September 25th, 2022 by Allen Brown
The unprecedented COVID-19 pandemic may have forced an employer like you to send your employees working from home. This might seem promising at first, at the apparent freedom it grants, but not until they encounter information technology issues. Without a helping hand and expertise from the IT department, they might find themselves lost in a daze. It is your duty to lend them support by teaching them technological independence.
Remote Working IT Issues
Unstable or slow internet connection
Low-resolution screens
Unlimited distractions
I.T illiteracy
Promote IT Literacy
Workers lacking experience with technology might feel prehistoric when faced with a maze of buttons to press. If you’re from a busy place like New York, switching modes of working is no easy ordeal, so expect first-timers to be clueless as newborns. They might seek help from IT support New York or similar businesses and websites that offer IT consultation and other services. Of course, this can’t be the case all the time, eventually, they have to be independent.
Going digital is now the new normal, but transitioning comes with its own set of challenges. The greatest barrier is IT illiteracy, so you have to work on educating them to ensure a productive workforce. And because you can’t keep watch on them physically, IT problems could go unresolved. If you equip them with the right knowledge and training, they could solve them unaided.
Less Is More
Teach your employees the virtue of simplicity. You don’t want to come across as overbearing when you load them with tasks whose deadlines they must chase. Thesolution to the tech problems aforementioned above lies in your hands. Bombarding workers with countless digital tools may only cause a decline in productivity.
Choose wisely and unify digital platforms, and choose those that cater efficiently. The ideal tool grants workers flexible work schedules, offer high-quality video conferences and easy connectivity. Free them of headache from glitches and the unnecessary crowding of applications.
Keep the number of gadgets and apps at a minimum. Having too much will only divert one’s attention to unimportant matters. Go for efficiency when evaluating options.
The Best Free Video Conferencing Apps
Google Meet
Zoom
Skype
Limit Distractions
Because you can’t monitor them physically, distractions can siphon profit from squandered time. Workers might stray off duties and scroll mindlessly on social media instead. Remote workers have improvised workstations that, in most cases, are ineffective. You don’t want to add on the burden of workers resisting distractions.
Top Digital Distractions
Social Media Sites
Video Games
Entertainment Websites
Staying indoors requires discipline in the use of technology and entertainment. You can sharpen the time-management skills of your workers by relying on apps. Likewise, this can increase their productivity by monitoring their performance.
The pandemic will bring about a radical shift in our workplaces and mold how we use technology. As a result, information technology issues will become more prevalent. Remote workers need to adapt quickly in order to sustain their business or company. You must assist them in every way possible to use technology as an effective tool for profit.
How to Help Remote Workers Address Information Technology Issues was last modified: March 28th, 2021 by Allen Brown
The past half a century was pivotal in our growth as a species in many ways. Many of the once-fictional concepts are being materialized by the day, and gone are the days where technological innovations moved forward at a slow pace. Nowadays, when we go on social media and on to our favorite tech pages, we’re sure to see the many changes brought to our lives because of our fast technological growth.
The term Artificial Intelligence (AI) has lately been used by nearly every scientist in all of the possible fields. This is because AI isn’t just your average innovation but one that needs special attention due to its vast impact on our lives now and its potential future consequences.
In a nutshell, the term “artificial intelligence” is used to describe a computer program (or algorithm) that has the ability to learn and think, in essence, emulating human behavior. In theory, every task that is done by humans can be done by AI.
The general consensus on AI is divided. Some believe that it is the missing key element of our technological progression that’s been holding us back from unleashing humanity’s full potential. Others are of a more conservative opinion and believe that the annihilation of humans is AI’s last destination and that we should put a lid on it while we can. Stick around to learn more about the two sides of the coin.
Digital Assistance
We now use digital assistance in every aspect of our lives. Why assign a laborious task to a human being, if AIs can provide the same quality of work, if not better? Think of the last interaction you had with any customer service worker. Have you ever wondered how much of that interaction could’ve been done by an AI? We’re here to tell you that perhaps all of it can be replicated by an AI specifically created for that task.
In fact, many companies now take to AI to cut down on costs allocated to tasks that can be done by a machine program. For instance, an AI that converts text into speech is one that could replace the many positions filled by humans in the customer service department. Instead of having a real-life human interaction with a worker, you’d be interacting with a custom AI. Chances are that you wouldn’t even notice any difference between the computer and the real deal.
Work Efficiency
As humans, we’re bound to make mistakes, hence the term “human error.” Many of the tasks out there (especially those in the manufacturing industry) can easily be replaced with machines that can do the same job much more efficiently, without having to worry about human errors.
Unlike humans, machines don’t get tired, and if you give it any repetitive task, the machine will do it with ease. Employers around the world have already started capitalizing on this, eliminating the need to deploy two or three sets of employees working night and day shifts.
Less Risk for Humans
An AI robot is one without physical limitations, or at least less physical limitations compared to us. Many tasks now done by robots were once performed by humans, often at the risk of their own lives. Whether it be going to Mars to collect soil samples, or heading deep down into the ocean, AI machines can do a much better job than their human counterparts.
An example of a disaster that could’ve been controlled had we had the right means is the Chernobyl incident in Ukraine. Instead of using workers to make matters less chaotic, AI robots could’ve been deployed to control the fire right from the get-go or even prevent the disaster in the first place.
Risks Associated with AI
Much like anything else, AI has its own disadvantages, and the following are the ones currently being discussed in the industry.
We’re susceptible to getting addicted to the many automated works done by AI which can in turn makes us lazier than before.
With robots filling in the positions assumed previously by humans, the unemployment rate would eventually skyrocket.
Robots are incapable of exhibiting emotion, thus making it hard to use them in the management department where the human bond is essential.
As of yet, machines cannotthink outside the box and are only able to perform the tasks they’re programmed to do.
The Bottom Line
At the end of the day, AI is merely a tool. Like any other tool, it can be used for good causes just as it can be used for bad ones. So far, the world is in a much better place compared to times where people had to resort to doing tasks that were detrimental to their physical health and mental well being.
Surely we’re all worried about the fact that one day, machines may rise against us just like it’s been portrayed in many fiction movies. But until then, it is best to keep an open mind and treat AI like any other technological innovation—with caution and respect.
Advantages and Disadvantages of Artificial Intelligence was last modified: October 20th, 2021 by Barham Hogr
If you are the owner of a small business, you are probably well aware of the power of compelling and effective advertising tools. However, the concerns or approaches may seem rather nebulous to you, and you’re not sure how to make them applicable to your own reality. If you’re struggling to keep your business on the up and up, or not sure of how to attract a new client base and increase brand awareness, then the following tips are for you.
Study the Data
The first step absolutely necessary to improving your business marketing strategy, and building a comprehensive plan, is to study the data. The numbers tell a story, and it would be your job to analyze it accordingly. This will help you to identify the problem areas and figure out potentials for growth. It’s especially helpful to invest in analytical tools that can help you determine the aspects of your current strategy that are not working at all. Google Analytics is a popular one since it helps to elucidate marketing channels and makes clear which parts of your onsite traffic aren’t carrying their weight. It is also highly recommended that you take on surveys to see how your customers are finding your business. Once you have the necessary information, you will be much better positioned to use it to your advantage.
Find Alternate Strategies
After you’ve figured out what does and does not work, you should begin cultivating different stages to help widen your business’ reach. Of course, keep the things that serve you well, and that have the numbers to prove it. But, start broadening your reach in other ways and cancel out the areas that have not been helpful. For example, you may want to purchase more ad space in the podcasting realm, invest in a social media campaign or envision an effective TV advertising campaign. Perhaps you’ll find that you need to post more frequently online and enhance consumer engagement by creating different and exciting content – maybe start a blog, start a newsletter for your client base to subscribe to, or work hard to bring greater awareness to your brand and the services or products you offer. This might seem daunting at first since you will have to be comfortable with a certain level of experimentation, as some methods will work really well right out of the gate, while others will take some time to reveal themselves to be a bit unnecessary. Different businesses require different marketing strategies, but in order to figure out what works best for you, you will need to be willing to take a few calculated risks.
Cultivate Your Customer Base
Treating your customers well and underscoring how much you care about them is the key to any successful business. While it is great to try to bring new people into the fold, you should also focus on customers who have been with you since the beginning. Be sure to keep the communication lines with older customers open, and share with them the latest services or innovations your business is undertaking. Also, make sure to send them special offers, respond to their concerns, and so on. You don’t want to change your model so drastically that you simply try to reel in newbies, but completely neglect the loyal clients who have been with you since day one. Word eventually gets around about businesses who take their customers for granted, and the bad reputation will be difficult for you to mend.
Keep Things Fresh
Getting set in your ways and being stodgy about trying different techniques is bound to hurt your business eventually. Try to stay up to date on the latest trends, burnish your brand’s reputation and keep finding ways to drum up excitement about your business and the products offered. Sometimes, a small taste of success encourages business owners to get stagnant and they become wary about trying different ways of communicating with their customers.
Don’t fall into that trap and take things for granted. It is best to look into the latest digital marketing strategies, analyze your numbers continuously, and research your competition. It’s easy for advertising campaigns to turn stale after a while, even if they were popular at first. So, keep trying new things and stay innovative.
These are all tried and true tips in the realm of marketing that should help any business push forward and find more success with competitors. Be mindful of remaining consistent, and not taking the customer for granted. A lot of this tends to bring with it a period of trial and error, so be patient and keep your eyes on the prize.
How to Improve Your Business Marketing was last modified: December 28th, 2020 by Charlene Brown
