10 Creative Ways to Get More TikTok Followers

TikTok is a social media platform. A storm was created around a specific social media platform. That surprised the world, as it’s one of the top-rated apps to create and share short videos. To gain over a billion active users. Suppose you want to grow your TikTok following and become noticeable among several million users.

In that case, it’s essential to have a distinguished strategy to grow your audience on TikTok. Faster than expected, getting more followers you can buy TikTok followers is an option. This way of gaining followers should be used since it can result in excessive followers. Those will respond to your posts and align with the community guidelines of TikTok. Still, increasing your TikTok following through other imaginative means is possible.  

Ten Creative Ways to Get More TikTok Followers:

1. Consistent Posting

If you want to expand your TikTok audience, try to post. The most effective strategy for posting on social media is posting once daily at a specific time, maintaining a predictable posting cadence. Inform your audience when they should expect new material from you and sustain their involvement.  If you have already been posting, remember to Recharge your TikTok.

2. Use Trending Hashtags

To expose your content to a larger audience. You can use popular hashtags, as TikTok’s algorithm prioritizes videos featuring trending or viral hashtags. Adding them could help your content reach a wider audience. So, be mindful of using them, or your content could come across as spam.  

3. Collaborate With Other Creators

Collaborating with other creators is a fantastic way to get more visibility and access a new audience on TikTok. To locate content makers specializing in your field and approach them about partnering on a video.  

4. Engage With Your Audience

Creating a solid and loyal base of followers on TikTok requires engaging with your audience by participating in challenges. Responding to comments while asking for feedback to show your investment in the community.

5. Use Eye-Catching Thumbnails  

Suppose someone scrolls through their TikTok feed and comes across your video’s preview picture or thumbnail. In that case, that will be the first thing they notice, so it’s essential to use an appealing thumbnail that represents the content and makes people want to click on it.  

6. Use Captions to Enhance Your Content

The often-neglected element of captions can influence your TikTok video’s reception. Increase user engagement with your video content by using extra context captions.  

7. Take Part in Challenges

Getting involved in challenges can boost your presence and get more views on TikTok. To determine compatible difficulties with your specialized area of interest and fabricate videos. You are highlighting your original perspective and characteristic method.  

8. Share Your TikTok Content on Other Platforms

Using cross-promotion is an effective method for boosting your TikTok follower. Counting and sharing your TikTok videos across social media platforms can help you reach a larger audience.  

9. Offer Value to Your Audience

Creating content that provides value to your followers is vital to building a dedicated following on TikTok to keep your audience engaged. Focus on educational or inspirational topics while considering their interests and tailoring them.  

10. Be Authentic and True to Yourself

It’s essential to be authentic to yourself on TikTok. Don’t try to be someone you’re not or create content that doesn’t align with your values or personality. TikTok’s users can tell when someone is fake, so focus on creating content that reflects who you are and what you stand for. 

Conclusion

If you want to grow your TikTok follower count, then it is going to take dedication and determination. However, following these ten innovative methods could be helpful in making yourself known among the masses. This approach shows that you can buy TikTok followers to grow followers on your profile by maintaining consistency and engagement. 

7 Video Editors for YouTube

Nowadays, YouTube is the most popular video-sharing platform and the second largest search engine in the world. Everybody can find interesting content there because millions of video makers use YouTube to share their videos on diverse topics.

Are you also a YouTuber? Then you probably know how a bad video editor can make the video editing process much longer and more stressful. That’s why it is important to find the right tool to edit content more efficiently.

For people who focus on video editor tools, we’ve compiled a list of 7 of the best video editors for YouTubers. Keep reading to discover what software is perfect for creating engaging YouTube videos.

Learning to schedule YouTube Shorts can streamline your content delivery, ensuring your videos are seen at the optimal time for engagement, even as you focus on creating high-quality content with the best video editors.

1. Movavi

Movavi is an MP4 editor that provides enough tools to create a high-quality video. It includes all basic and advanced features that give more opportunities for better video editing. It is suitable for both beginner YouTubers and professional video editors. The app interface is intuitive, so it is not difficult at all to edit with Movavi.

In addition to the range of editing tools, Movavi offers templates, stock videos, photos, audio tracks, and an effect store. These all can help if you’re short on time or out of ideas on how to improve your videos.

2. Vmaker AI

Vmaker AI is an automated video editor that turns raw videos into wow videos in minutes by intelligently adding intros, outros, B-rolls, background music, subtitles, animations, stickers, and more, making your videos publish-ready in one click.

Vmaker AI transforms long-form videos into short-form content in one click for YouTube Shorts. It also creates highlights and teasers from your videos.

It’s not just an AI video editor, it also comes with an intuitive timeline. So, you can easily edit the parts of the video as you like.

Video editors are witnessing a significant increase in advanced tools, such as Vidscale Pro, an AI video upscaling software capable of enhancing video resolution up to 24K while preserving clarity and fine details.

Other features of Vmaker AI:

  1. AI video background removal
  2. ⁠AI auto subtitle generator
  3. ⁠10m+ stock assets (videos, photos, and music)
  4. ⁠Integrations with Giphy, Getty Library, and more
  5. ⁠Reverse, playback speed, color correction and more
  6. Select and apply the best editing styles with AI from the viral styles library
  7. Cut, Trim, Merge, resize, and other timeline-based editing features

3. iMovie

iMovie is known by all video editors who use devices with MacOS. This is a built-in video editing software available on all Mac devices. iMovie is a simple yet powerful tool for video editing. You can use it for creating any type of video, from an explainer video to a travel vlog. Here are some of the tools iMovie offers:

  • Cutter and trimmer
  • Video rotation
  • Subtitles and text
  • Audio editing
  • Transitions and effects
  • Color adjustment

This software is available for free. And you don’t need to waste time on installation — it is already on your Mac.

4. Premiere Pro

Probably every YouTuber knows Premiere Pro as the ultimate solution for video editing. This is a professional, fully-fledged video editor by Adobe, that is used by editors of different levels, from beginner YouTube video makers to lead film editors. Here are some of the features available in Premiere Pro:

  • 3D video editing
  • Audio editing
  • Auto color correct
  • Auto reframe
  • Media Library

Overall, it is good software that has everything you need for efficient video editing. But, take into account that you need to buy a subscription to use it.

5. Animoto

Animoto is another video editor that is suitable for making YouTube videos. Wondershare created this software with different types of video makers in mind. A simple interface and multiple tutorials allow users to produce a variety of video content without having any special skills. If you don’t have experience in video editing, Animoto is a great solution for you.

The video editor has all tools needed for editing video clips, optimizing colors, changing a background, and many more. Moreover, there are some AI-powered tools available that help to automate editing processes like noise removal, cutout, etc.

6. Kapwing

For those, who prefer to edit videos online, Kapwing can be the best choice. It is an online video editor that has everything needed for creating compelling video content. In addition to basic video editing tools, this web app has tons of ready-made templates for YouTube and some AI-powered tools like auto-generated subtitles.

Also, Kapwing is suitable for teams, as it has a convenient collaboration tool. You can work on the same video with other people and keep all media in cloud storage. When you make changes to a project, the updated version of the project will automatically appear for other members of your team.

7. Clipchamp

If you’re searching for a simple video editor for Windows, Clipchamp definitely worth your attention. It is a built-in video editing app for Windows. If you have a device with Windows 11, you can easily find it preinstalled on your PC.

Clipchamp provides users with a wide range of tools, from a simple cutter to Chromakey. With the latest update, there was also added an auto compose feature — an AI-powered tool that automatically creates a video from your footage, choosing the best clips according to a style you choose.

So, you probably will find everything you need for editing in this app. And even if you’re a Mac user, or have a computer with another Windows version, you still can use Clipchamp. It is available online and offers the same functionality as the built-in app.

8. Shortcut

Looking for an open-source video editor? Shortcut is one of the best editors where you can modify the source code or use extensions created by other users. It is a great choice if you need software with greater functionality. And it is available for free!

Among a variety of export options, Shortcut has a preset for YouTube. It can be useful for YouTubers who want to upload edited videos in the right format for YouTube. So, if you’re looking for a powerful free video editor, try Shortcut.

To Sum Up

These video editors have everything for creating any type of video content for YouTube. And if you’re interested in becoming a successful YouTuber, check out our tips on how to increase views on YouTube.

How To Create a Social Media Calendar (2023 Guide)

To be successful on social media, it is essential to have a plan and be organized. One way to do this is to create a social media calendar. A social media calendar helps you to keep track of what you need to post when you need to post it, and which platform you need to post it on.

This can be a lifesaver when you are managing multiple social media accounts. In addition, a social media calendar allows you to schedule your posts in advance to take advantage of high-traffic times.

A social media calendar can also help save time by eliminating the need to scramble to come up with new content daily. In addition, a well-crafted calendar can help businesses to track their progress and measure their success over time.

By creating a social media calendar, businesses can ensure that their social media efforts are as effective as possible. However, with the numerous advantages of social media calendars, it is important to understand how to create one to get the most out of it.

This article will cover the steps you need to take to make a social media calendar in 2023. Let’s get started.

What is a Social Media Calendar?

A social media calendar is a tool that helps businesses plan, track and measure their social media activity. It includes the dates and times when posts are scheduled, what type of content will be posted, and tags and links.

As mentioned above, dates and times are essential for ensuring that posts reach the maximum number of people when they are most likely to be active. By using a social media scheduling tool to schedule posts ahead of time, businesses can save time and make sure their posts are timely and relevant.

Also, the content types and tags used must be carefully chosen to reach the right audience. This is where a social media calendar comes in handy—it helps you plan and organize your content in advance.

Creating Your Social Media Calendar

Step 1: Decide What Content You Want to Post

The first step in creating a social media marketing calendar is deciding what content you want to post. Ask yourself what types of posts will be beneficial for your business. It is important to make sure you have the right content for your audience.

For example, images and videos showcasing new products or promotions would be ideal if you have a retail store. If you’re an event planner, announcements about upcoming events and behind-the-scenes photos could be great topics to post about. 

It is crucial to tailor your content to the type of business you have and the audience you are trying to reach.

Step 2: Set Up a Calendar

Once you know what content you want to post, it’s time to set up your calendar. You can use a social media marketing calendar tool such as Crosscap or Google Calendar.

It is essential to ensure that you include all of the platforms you post on, such as Facebook, Instagram, and Twitter. You can also add notes about each post to remember what content you want to post on a certain day.

Step 3: Set Up a Posting Schedule

There are options on how many times you want to be published; for example, you can decide to post 1-2 times per week or even more. It is essential to ensure that you are consistent with your posting schedule and stick to it, so your followers know what to expect. 

It is also important to space out the posts so that there isn’t a buildup of content in one day, as this can be off-putting for some followers.

Step 4: Choose the Platforms You Want to Use

The next step is to decide which platforms you want to use. Many different social media platforms are available, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Consider who your target audience is and which platforms they use most.

Once you have decided what platform to use, make sure that you set up accounts on each one if you haven’t already done so. You can then start adding your content to the calendar.

The following are the ideal number of times to post on your platforms: As far as how often you should be posting on social media, there’s no magic number.

  • Post on Facebook at least 1 per day
  • On TikTok, plan to post daily
  • For Instagram, post at least 1-2 times per week and post stories daily
  • On Twitter, tweet up to 4 times daily
  • For LinkedIn, plan on posting 1 time a week.
  • As for Pinterest, make it 3plus times per day  
  • For Tumblr, make it 3+ times per week 
  • Snapchat: Daily or multiple times per day 
  • Periscope: Multiple times per day
  • YouTube: Multiple times a week or daily

Also, you should include the best time to post on your social media. Here are the recommended times:

  • Instagram: 6 AM- 9 AM, 12 PM- 2 PM
  • Facebook: 1 PM- 4 PM
  • Twitter: 9 AM- 3 PM
  • LinkedIn: 7:30 AM- 11 AM
  • Pinterest: 2 PM- 4 PM
  • TikTok: 1 PM- 3 PM

It’s worth noting that the ideal frequency for each platform may vary depending on the size of your audience and how much engagement each post receives, so keep an eye on those metrics as well!

Also, consider any special circumstances that might warrant increased or decreased posting (holidays, sales/promotions, company news/updates, etc.).

Step 5: Plan Your Content Mix & Curation Formula

Plan your content mix and curation formula. This means deciding which type of content you want to post and how much of it will be original versus curated (from other sources). For example, if you have an online shop, images and videos showcasing products or customer photos tagged with your product would be a great mix of content.

You can also add customer testimonials, educational blog posts, and updates about upcoming events or promotions to your calendar. To keep your followers interested and entertained, you need to post a mix of different types of content. The more creative you get with the types of content you post, the better!

Step 5: Track Your Progress

Once you have created your social media calendar, tracking your posts’ performance is important. This will help you understand what works and what doesn’t so that you can make adjustments as needed.

You can use tools such as Google Analytics or other analytics tools to track the performance of your posts. This will help you understand your social media activities’ effectiveness and make adjustments as needed.

Wrapping Up

Creating a social media calendar can be an effective way to plan and track your social media activity. If you follow the steps above, you can make a good social media calendar that helps you reach your target audience and get the most out of your efforts. 

Remember, keeping your content fresh and engaging is important, and don’t be afraid to experiment with different types of content. Good luck!

6 Tips To Successfully Promote Your Events On Social Media

Are you tired of hosting events that fail to attract enough audience? It might be because you failed to generate buzz around the event. 

In today’s digital age, social media can be a powerful tool to promote your events and reach a wider audience. However, simply posting about your event on social media isn’t enough to guarantee success. You need to create a comprehensive social media strategy that aligns with your event goals and target audience.

The 6 event promotion tips discussed in this blog will help you create an effective social media strategy for promoting your events and maximizing its reach and impact.

1. Leverage The Benefits Of A Facebook Event Page For Promotion

Facebook offers various features for promotional activities, and Facebook Events Page is one of them. These pages help create announcements and invitations for both your online and in-person events, allowing brands to advertise free of cost. 

One of the biggest advantages of Facebook Events is that they help set alerts for the event. So whenever someone clicks on “Going” or “Interested” on the event, there are more chances of people from their network checking it out. Potential attendees can even share the event link in other Facebook groups. 

To promote your event on the Facebook event page, start by crafting a unique name for your event with a compelling cover image to attract your followers. Add the event location, ticket links (with discount codes), and the profile links of your guests on your Facebook Events Page. 

You can also use the live stream feature on the Facebook Events Page to promote your webinar. You can start a Facebook Live to connect with your followers and share details and insights about your webinar to make them more interested. 

2. Approach Influencers To Stir Event Hype 

Event planners can hugely benefit by collaborating with influencers to fill in the content gaps in their event content schedule and drive registrations.

Collaborating with influencers on social media gives your event great exposure because it helps you reach a vast audience and increase your event visibility. This is because influencers have a grassroots-level reach and a high engagement rate as they better know their audience’s interests.

But randomly approaching social media influencers won’t work! Collaborate with the ones resonating with your event purpose and discuss your promotion strategies with them. Encourage the influencers to share your event information on their social handles using the infographic template you provided to build momentum and excitement around it. 

3. Use Instagram Countdown Stories

One of the best ways to use Instagram Countdown Stories is to add an event registration link along with the event’s location in the Stories, as it can drive sign-ups and registrations.

Viewers who choose the “Remind me” option will receive a reminder when the countdown ends. They can also share the countdown on their own Instagram Story, thus creating awareness about your event within their community. Your job as an event planner is to make these countdown Stories interesting enough to make your followers turn on the reminders and share in their network. 

4. Create Your Own Event Hashtags

Creating a unique hashtag increases event visibility and audience engagement and encourages conversations around it. Due to the hashtag’s uniqueness, it doesn’t get shielded by the hoard of irrelevant hashtags on social media. 

Craft your event hashtag in a way that it’s short, crisp, easy to find, and relevant to your social event. Ensure these hashtags resonate with the event essentials, including the brand name, occasion, theme, mood, purpose, or target audience. 

You can use social media analytics tools to track and analyze your event hashtag’s performance and gauge its reach and effectiveness.

5. Build Audience Interest With Short Teasers From Previous Events 

Include using teasers as a part of your promotional strategy to create awareness around your event on social media. Sharing teasers on social media can give your target attendees attractive and useful event information, which may encourage them to register. Event teasers help your audience decide whether it is worth attending the event or not. 

To build excitement around the event, share some of the most exciting moments from your previous event that appeal to your fans and build anticipation around new ones. You can also introduce your guest speakers and release small interview bites to entice your attendees. Including captivating photos captured by a professional event photographer can significantly enhance the visual appeal of these teasers. Teasers will give your audience an idea of what’s waiting for them, thus encouraging them to register for your event. 

Event planners can generate curiosity and anticipation around the big day with teasers.

6. Emphasize On Previous Year Post Event Survey 

If you want to advance your event promotion, asking people about their experience with the previous event is important. Try to conduct a survey on the previous event before promoting your current one on social media. 

The feedback will help you analyze the previous event performance, incorporate newer strategies and eliminate the ones that didn’t work. You can also highlight testimonials from the previous event to make attendees interested in the current one. 

Previous years’ post-event surveys help event planners keep track of people’s perceptions of the event and are a great way to measure its overall success. 

To enhance the overall event experience and create a sense of community among attendees, you can create an online community where your event attendees can share their experiences, ask questions, and provide feedback. Such communities can also be used to promote your future events as well. Use community management tools to manage your event communities by moderating the conversations, analyzing the sentiments of participants, and improving communication with attendees. 

Conclusion

If done right, promoting your events on social media can be a highly effective way to reach a wider audience, increase registrations, and invite more guests. Social media automation tools can make your event promotion efforts on social media even more effective by saving time and ensuring that your social media posts are scheduled and shared at optimal times for maximum engagement. These tools can help you promptly respond to comments and messages from attendees to maintain a high level of engagement and build trust with your audience. 

With the event promotion tips outlined in this blog, you can develop a strong advertising strategy to stand out in a crowded digital landscape. Start using these effective tips today to kick-start your event promotion and see your registrations touch the roof!

5 Qualities to Consider When Hiring an Agency to Look After Your Brand’s Social Media Presence

The World Bank recently sounded the alarm when it stated that the world could see a global recession in 2023. Hiking interest rates across the world to tackle inflation is to be blamed for this, according to the World Bank. Because of this, the global economy could slow down.

According to the IMF, this slowing down of the global economy isn’t going to stop till late 2023. Till then, businesses need to find ways to market themselves more effectively while spending less. The best way for these businesses to do so is by working on their brand’s social media presence. 

Marketing on social media is comparatively cheaper and also more effective, which is why, as a business owner, you must make sure that your brand’s social media presence is in good hands. You want to ensure that the agency you hire is going to represent your brand effectively, engage with your audience, and drive results. 

To help you make the right choice, here are five key qualities to look for when hiring an agency to manage your brand’s social media presence:

1. Strategy and Planning

A strong social media agency will have a well-defined strategy for managing your brand’s social media presence. They should understand your target audience, your business goals, and your brand personality and use that information to create a plan that will help you achieve your objectives. 

They should also be able to create a content calendar, track your progress, and make adjustments as needed. Work closely with a Facebook marketing specialist to develop a strategy that aligns with your brand’s goals and helps you reach the right audience. This approach will ensure that your social media marketing efforts are organized, streamlined and effective.

2. Creative and Engaging Content

An effective social media presence requires engaging content that resonates with your audience. A good agency will have a team of talented creatives who can produce high-quality images, videos, and copy that will help you stand out on social media. They should understand the different types of content that work best on each social media platform and use that knowledge to create content marketing strategies that will get results. 

For example, they should know that video content is highly effective on platforms like Instagram and TikTok, while informative articles and blog posts are more suitable for LinkedIn.

The agency should also be able to create content that aligns with your brand personality and values. They should understand your target audience and what kind of content they are likely to engage with and use that information to create content that will connect with them on a personal level. 

3. Analytics and Measurement

Social media is a valuable tool for growing your business, and an effective agency will have a deep understanding of the metrics that matter most. They should be able to track your progress, measure the success of your campaigns, and provide insights into what’s working and what’s not. They should also be able to make data-driven decisions and optimize your social media presence for maximum impact.

Work with a digital marketing agency that is part of the HubSpot Solutions Partner program. An agency that’s a HubSpot partner will have marketing teams that are always updated on the latest data analysis techniques. On top of that, these agencies have access to additional tools and services that can help with your business growth by providing you with in-depth data and analyses on your social media campaigns.

4. Responsiveness and Communication

An effective social media presence requires a quick response to incoming messages, comments, and inquiries. The agency you choose should have a system in place for monitoring and responding to messages in real-time, so you can maintain a positive relationship with your audience and build trust. 

The agency should also be proactive in communicating with you, so you know what’s going on and can make informed decisions about your social media presence.

5. Adaptability and Flexibility

The social media landscape is constantly changing, and an effective agency will be able to adapt to new trends and platforms as they emerge. They should be proactive in staying up-to-date with the latest social media trends and be able to pivot quickly when necessary. They should also be flexible in their approach, so they can make changes to your social media strategy as needed without disrupting your overall goals.

These are the five key qualities to look for when hiring an agency to manage your brand’s social media presence. 

As reported by Insider Intelligence, brands are looking to cut costs on offline ad spending and spend more on digital advertising in 2023. You, too, must make a similar choice if you want to stay within your set ad budget. 

For that, make sure you choose an agency that has all the qualities listed above. By doing so, you’ll ensure that your brand’s social media presence is in good hands and that you’re getting the results you want.

From Apple to Amazon, Here’s How to Get Your Music Heard

Independent music is widely popular among all ranges of demographics. This is partially because, with the birth of the internet and everything it’s brought us, the accessibility to new and upcoming independent artists and musicians is so much broader. In other words, thanks to music streaming services, it’s a lot easier for music fans to find new bands. This is great news for those who are looking to break into the music industry and start building a following of their own. 

As such, there are plenty of easy ways to get your music heard. From signing up with a music distribution service that will help you get your tracks everywhere users are listening to simply uploading your tracks to streaming services like Soundcloud free of charge, we are well into the era of the creator. 

If this sounds like you, the following will teach you how to get more listens on all your fire tracks. 

Make Better Music

People enjoy high-quality sound. When your music sounds good, more people will want to listen. Good music gets shared more often. It can also get you more fans and followers. People will talk about your music and recommend it to friends. Better music can also get noticed by industry professionals. This can help you get more opportunities in your music career.

Ableton is a professional music tool that helps you make better music. It has many features that are easy to use. You can record, edit, and mix your tracks. A free Ableton template is your road map to making high quality music. Ableton has many sounds and effects to choose from. You can also use it to play live shows. This tool helps you to be creative and professional in your music.

Uploading Music to Streaming Services

One of the most obvious ways to get more listens on your tracks is to put your tracks where people are listening. In other words, get your music uploaded onto streaming platforms like Spotify, Apple Music, and Amazon Music. These three music streaming platforms account for the majority of music streaming listeners, and are the primary target for most musicians, both signed and independent. In addition to major platforms like Spotify, Apple Music, and Amazon Music, there are more music streaming services available that offer unique features and advantages for musicians.

As an independent artist, it may seem daunting to approach these behemoth streaming services with your music, yet getting your tracks uploaded into these libraries will be your best bet at attracting more and more listeners who genuinely like your sound. This is especially the case on Spotify who boasts one of the strongest recommendation algorithms in the music streaming game. 

The fastest and easiest way to get your music uploaded onto these popular streaming platforms is through a music distribution service. These services allow artists and musicians to focus on creating art, while letting the music distribution team handle all of the uploading, file formatting, optimization, and all of the other technical aspects that distract artists from their craft. 

Not only does this free up time and mental space for the artists to keep making music, but it also gives them the guarantee that their music will be accessible to fans. 

Utilizing Social Media

Social media plays a massive role in every industry nowadays. There’s simply no escaping it. Social media has given both companies and individuals the ability to connect and communicate directly with millions and millions of people. This amount of pure consumer exposure is too great for marketing and advertising professionals to simply ignore. 

The same is true for musicians and artists. Especially independent musicians and artists. Social media is one of the best ways for independent artists to find and connect with their true fans, and to start really building up their following. This is also a good way to drive traffic to new songs or albums when they drop on popular streaming services. 

Not only that, but many musicians can upload their music to the Instagram library and make it available for others to use in their reels. This is yet another way that musicians can create fans, drive listens, and boost their following. Conner Price is a great example of an independent artist who uses Instagram and Tik Tok as key promotional tools. 

Paid Ads

Paid ads are another great way to help you get extra listens on your music. Paid ads can show up just about anywhere, too. From paid advertisements on actual music streaming services like Spotify, to using paid ads on Social Media platforms like Instagram, Tik Tok, and FaceBook these ads are highly customizable and typically generate a high ROI.

Featured Playlists

If you’ve been in the game for a while and you’re starting to trend, or you just blow up your entrance to the scene with a viral hit, you may even be able to get your music into a featured playlist on Spotify or other streaming services. There are new featured playlists that release on almost a daily basis, and they’re always covering a wide range of music tastes. Whether it be a genre, a specific mood, or even sounds related to a single artist – getting on one of these featured playlists is a great way to boost your presence in the music industry. 

This is a good way for new fans to discover your music and your sound, and can drive a massive amount of additional traffic to your artist page, bringing plenty of listens right along with. 

Climbing the Charts

From signing up with a music distribution service, to making use of free and paid advertising through social media platforms, you’ll be able to generate listens, find new fans, and truly grow your music career. 

All that’s left to do is to sit back and see how high up the charts you can climb.

Decentralized Social Media – The End of Tech Giants Hold on Major Platforms

Social media is an integral part of our lives today. An average social media user spends two and a half hours every day using social media platforms in 2022. Moreover, there are over 4.6 billion social media users worldwide today. Social media has completely changed the way we interact, communicate, and get to know what’s happening around us.

Although the future of social media is bright and more emerging, its centralized nature is getting more attention from users. Today, just a handful of tech giants are controlling the major social media platforms, such as Facebook, Instagram, YouTube, TikTok, Twitter, etc. This centralized control has resulted in many issues, such as censorship, privacy concerns, data breaches, server outages, and similar others. For example, social media is highly regulated in China with strict government-controlled censorship.

Considering the increasing frustration of users around social media, the new concept of decentralized social media is emerging, which will leverage blockchain technology to decentralize social media and give control back to the users. In fact, there are already dozens of such platforms emerging and grabbing millions of users, such as Mastodon, Minds, LBRY, Desofy, and many more. So, let’s explore more about decentralized social media, including its pros and cons, and also discuss how it is going to challenge the existing centralized social media platforms.

Decentralized Social Media – A Quick Overview

The word “decentralization” has grabbed a lot of attention in recent years with the popularity of cryptocurrency and blockchain. Decentralization technology helps to set up a secure, fair, and transparent network. So, decentralized social media is a platform powered by distributed ledger technologies (DLT) with no centralized control.

Basically, decentralized social media is a blockchain-based, open-source social media that runs on independent servers or nodes. This means there is no centralized server where all data resides. The main foundation of decentralized social media is blockchain technology that distributes the data over hundreds of independent nodes within the network instead of one central server. This eradicates censorship and gives users more control and freedom.

How Decentralized Social Media Works

In centralized social media platforms like Twitter and Facebook, all the user information, posts, messages, and platform code are stored in a centralized location. This centralized server system also means there is a single point of failure. For example, Facebook went offline for many hours in 2019, while Twitter also experienced servers outage in 2022. This is where the working principle of decentralized social media defers.

A decentralized social media is deployed on the blockchain with a peer-to-peer network framework that involves thousands of independent nodes from across the globe. Basically, it involves a decentralized storage system such as the InterPlanetary File System (IPFS), in which a distributed file storage protocol enables all the connected nodes/computers to store and serve files while being a part of the large peer-to-peer network. In simple words, a decentralized social network performs everything like a centralized server but does not involve any centralized storage system. So, even if some nodes fail in the network, the remaining nodes will keep the platform running. This removes the chances of outages.

The decentralized storage system also means no one will be able to control or sell user data. Moreover, it also removes the stream of advertisements and allows content creators to use new ways of monetizing. Users can use native tokens of the platform to access advanced features, tip content creators, make in-app purchases, and more.

Pros of Decentralized Social Media over Centralized Social Media

Some of the key benefits of decentralized social media over centralized social media are as follows:

No Censorship

The top most benefit of decentralized social media is that it eradicates censorship. There is no central authority or middleman that will censor and control what users will see. All users have full control of their content and data.

No Ads

Decentralized social media is not run by a single entity, rather relies on a massive peer-to-peer network. So, such platforms don’t need ad revenue to sustain. Moreover, these platforms will not force users to watch those contents or ads that can give platforms more revenue. So, decentralized social media is free from ads and give the real social media experience users need.

Direct and Transparent Monetization

Since decentralized social media does not show ads, so it cannot pay content creators the way centralized social media does. But it even provides a more direct and transparent monetization option. Decentralized social media platforms have specific native tokens that users can use to tip content creators.

For example, if a content is watched by 10,000 users and at least 10% of them have used a native token to send micro-donation to the creator, worth like $0.1, then the creator has made $100 from just a single post. Moreover, creators can turn their posts into NFTs and generate more revenue. In addition, it also removes other monetization requirements, like x number of subscribers, x watch hours, x length of videos, etc. All it demands is creating an account and starting monetization from the first day.

Reduced Downtime

Decentralized social media minimizes the chances of downtime or outages due to its peer-to-peer model. So, even if a few nodes malfunction or get out of the network, still the remaining stream of nodes can keep the platform running. This makes decentralized social media more resistant to downtime/outages.

More Security

Decentralized social media has no central storage system, so it is less vulnerable to cyberattacks, such as DDoS attacks. The open-source and large nodes network keep the platform more secure. In addition, users also get a higher level of privacy and anonymity, which is not possible in existing social media platforms.

Cons of Decentralized Social Media over Centralized Social Media

Although decentralized social media seems the best alternative to centralized social media, it does have some cons worth mentioning, as follows:

Malicious Users

Decentralized social media gives power back to the users, making them freely post whatever they want. Unfortunately, it also gives an opportunity to malicious users to use it to post malicious/disturbing content. Since there is no moderator, such content remains on the platform for a long period of time. This is addressed rightly in centralized platforms where such content and users are removed from the platform right away.

Unattractive User Interface

Most of the decentralized social media platforms are following a similar user interface like the existing centralized ones. So, there are no such unique aspects, plus the interface also is not user-friendly in some cases. Alternatively, centralized social media platforms provide attractive user interfaces and keep doing frequent changes to enhance user experience.

Challenging Long Term Retention

In most cases, social media users join decentralized social media platforms to explore what it offers and then often shift back to centralized social media platforms. It is because they miss interacting with their friends, seeing posts of their celebrities, and all the glamor that centralized social media has to offer. So, until decentralized social media becomes more and more popular, the long term retention rate will be a challenge.

Decentralized Social Media vs. Centralized Social Media – What’s the Future

The above pros and cons of decentralized social media over centralized social media platforms give a mixed opinion. On one side, decentralized social media seems promising due to its censorship-resistant, user-controlled, and freedom aspects. On the other hand, its negative use by malicious users and unappealing interface/features doubts its competitive capabilities against the existing platforms.

So, it is very likely that the existing centralized social media platforms will dominate the market in the next few years, while the decentralized platforms will keep increasing their user base gradually. The dominance of decentralized social media can trigger if celebrities or influences move to those platforms and bring their following as well. Alternatively, if influences can achieve more monetization benefits in decentralized social media through native tokens, NFTs, and other ways, then it can increase the attention of decentralized social media. Besides that, the stability and upward movement of cryptocurrencies can also have an influence.

To sum up, decentralized social media is a need of the time considering the growing concerns of censorship and privacy. However, the dominance of decentralized social media is still years ahead. So, sit tight and watch how the social media market reacts to the emergence of decentralized social media in the upcoming years.

Where YouTube will Stand After 10 Years – The Highest Paid Social Media Platform or The Declining Platform?

The first video uploaded on YouTube was called “Me at the Zoo” and it currently has over 240 million views. A 19-second clip circa 2005 opened the door to a social media revolution as YouTube took the online world by storm. As of 2022, YouTube reported advertising revenues of around $7.34 billion, showing a 5% increase year-over-year. This makes YouTube one of the largest social media platforms globally.

What’s more, YouTube reported 2.5 billion active users in 2021, making it one of the most popular social media platforms in the world. The platform also offers a premium service, where users can download videos and enjoy content with no ads. In 2021, YouTube reported around 50 million premium users too.

Now the question is will YouTube continue to dominate the social media game as it does now or will the short videos trend will change the online landscape and make YouTube irrelevant with time?

The Current YouTube Landscape

YouTube is currently enjoying great numbers. A Pew Research report showed that 81% of Americans prefer watching content on YouTube as compared to Facebook (69%). YouTube was also one of two digital platforms that saw serious growth during the last two years when the world was on lockdown. The other platform was Reddit.

Experts believe that YouTube’s growth can be attributed to ease of access and users having a lot of time on their hands. There’s a certain satisfaction in being able to find a video about whichever topic you want to learn more about or catching up with your favorite vloggers and celebrities. YouTube’s layout and format make it easy for users to keep scrolling and watching, even when it impacts their productivity.

The platform is owned by Google, which means that analysts are constantly crunching numbers and monitoring performance. YouTube gets praise for being the kind of platform that listens to its users by screening videos and shutting out dangerous or harmful videos. The expansion into providing a premium service with no ads and creating YouTube TV has also helped attract new users.

The Trouble with YouTube

Even though YouTube appears to be enjoying massive success at the moment, there are three main challenges that the social media giant has to contend with, as follows:

Business Challenges

When you compare YouTube to Netflix, the problem becomes obvious. Both are video streaming platforms but where Netflix can license original content or generate new shows that appeal to its audience, YouTube has to rely on its users to keep the platform going. Netflix would still have content even if independent creators decided to boycott it while YouTube would be dismantled. Having user-generated content as a business model is tricky and leaves YouTube open to vulnerabilities, considering the rise of hundreds of other social media networks.

YouTube is trying to avert disaster by hosting meetups, holding conferences, and employing whom they call “partner managers” who invite celebrities, gamers, and musicians to create more video content. They also give them early access to new features and invite them to workshops where they can polish their skills to become more successful on YouTube.

Content Monitoring and Free Speech

The second challenge has to do with content monitoring and free speech. The YouTube algorithm keeps users hooked on the platform by actively learning what they’re watching and suggesting similar content. This leads users down a rabbit hole where they end up spending hours on the platform just consuming content. However, YouTube has faced some backlash with people complaining that the algorithm encouraged conspiracy theories and hate speech.

YouTube tries to counter this by relying on external ratings for its video content. If users downvote a certain video, YouTube moderators say that it’s flagged and reviewed for problematic content. However, this isn’t a foolproof solution because people who use hate speech wouldn’t downvote a video that had hate speech in it.

Treatment towards Content Creators

The third and most important challenge perhaps is YouTube’s treatment of its content creators. The platform has proven to be discriminatory to smaller content creators or those vloggers that live in countries other than the United States.

YouTube has somehow improved it in recent years, but there is always a chance that smaller content creators can get disheartened and switch over to another social media platform.

Will YouTube Be Relevant in the Future?

There are mixed reports all around. While many pessimistic users believe that YouTube is going downhill, the numbers don’t support it. In fact, as mentioned earlier, YouTube has been gaining subscribers and revenue over the last five years. So even though the data shows continual growth, why do people feel like YouTube is fading away?

One of the reasons that there might be a shift away from YouTube is due to different content formats. Instagram’s Reels are one such example. Content creators and viewers now prefer short, bite-sized content that they can consume. Alternatively, some videos like gameplay and episodes are preferred in longer segments. The problem could be in longer videos, where users spend more time watching content but watch fewer videos because they’re long. This results in a lower number of overall videos consumed.

Another reason is that there’s a lot of content to watch and stream. Platforms like Netflix, Hulu, Disney Plus, and others offer exclusive content that users can binge in one sitting. This can be more attractive when compared to user-generated content. However, one of YouTube’s strengths is that it’s still free to access and users can find a plethora of content on it. Creators who have kept up with changing times are likely to be successful versus those who haven’t.

YouTube is likely to be successful ten years down the road because it offers something for everyone and there isn’t a social media platform that can replace it. You can watch anything from gaming videos to recipes all in one place. Plus, the platform offers something that streaming services don’t, i.e., socialization. YouTube will always be a place where users can interact with their favorite content creators, and for those reasons, it will continue to flourish.

The 5 Best Instagram Growth Services For Organic Followers

If you take a look at any growing business in 2022, chances are high that they have an Instagram account. So, it’s easy to think that every business needs to be on Instagram. As long as your ideal customers are on Instagram, that’s true, but that certainly isn’t the whole story. More importantly, you need an Instagram account with plenty of real, organic followers who are excited to learn about your business and eventually convert into customers.

That’s where Instagram becomes important and useful. If you have an Instagram account with three followers, that’s not going to help you grow your business. But, growing a strong Instagram following can be very time-consuming, and you probably don’t have hours and hours to devote to building your following each week.

It’s time to consider using an Instagram growth service. If you’re hesitant, think of a different Instagram task you would automate, like posting or analytics. A good Instagram growth service works similarly: it automates your growth for you. Now, you want to be careful and pick a good, quality growth service that’s reputable. And you want to be careful of just buying a certain number of followers – that’s how you can end up with bots and fake Instagram followers, which defeats the purpose of growing your following. But, let’s take a look at some of the quality growth services you should research.

An Instagram email extractor is an effective research and prospecting tool. It finds email addresses from Instagram profiles. You type in a username. The tool searches the profile. Then it shows you the email address if available. This is useful for businesses. They can contact Instagram users for marketing. It saves time and effort.

5 Best Instagram Growth Services

Kicksta

Kicksta is an Instagram growth service powered by AI technology. Thousands of Instagrammers use Kicksta to help grow their Instagram following so they can focus on creating quality content that people will want to see and engage with regularly. When you create an account with Kicksta, you give them a few target accounts whose followers are similar to your ideal followers. Then, their technology will go and like a few photos from each of those followers. This acts as a tap on the shoulder so the users know that your account exist. But, they’ll need to make their own decision to actually follow you.

The AI will find other, similar ideal followers, and you can look in your dashboard to see which targets are performing better than others. Additionally, Kicksta only uses likes to get the attention of your potential followers. They never follow/unfollow or leave automated comments that many users view as spam. Because the ideal followers have to come and like your account themselves, you can be confident that they’re excited to see and engage with your content.

Combin

Combin is an Instagram growth platform that offers audience targeting, management and engagement. While their content isn’t entirely clear, it seems that their go-to tactic is the follow/unfollow technique. Their platform will automatically follow potential followers in the hopes that they’ll follow you back. Then, it’ll detect who isn’t following you back, and you can choose to unfollow them in batches.

Combin provides other, non-growth-focused features, like an advanced Instagram search and audience management. You can also view Instagram Stories of your potential followers in a big group, saving you time and showing them that you’re interested in their content. Combin also has another half to their software that’s focused on post scheduling and auto-posting.

Social Buddy

Another Instagram growth platform is Social Buddy. This platform uses advanced targeting to help real people find your account. Social Buddy uses your competitors and hashtags to find ideal audience members to target on your behalf. Like others, Social Buddy uses the follow/unfollow method to help their customers gain new followers.

Social Buddy also gives you an account manager you can email for support, and they offer month-to-month packages, so there’s no longterm commitment. Their team estimates that customers grow approximately 10-50 followers per day.

Nitreo

Continuing our list of Instagram growth services, let’s talk about Nitreo. When you establish your account, you’ll indicate your niche, and then Nitreo pretty much takes it from there. Their platform will identify potential followers and follow/unfollow them to get them to notice and follow your account. They’ll also like comments and view Stories and profiles on your behalf.

Nitreo uses a combination of AI technolgoy and human power to create results for their customers. They also say that your account will grow around the clock so you can focus on creating great content, as is the case with most quality growth services.

Upleap

Upleap is a straightforward platform that sells Instagram followers. If you want to try something cheap, this is one to start with. However, they aren’t clear on who these followers are or how they find them for you. Instead, you purchase a set number of followers, and then you get that number of followers.

Upleap is affordable, so it can be worth a shot, but be careful of relying solely on purchasing followers in this way. You want to be confident that the followers you have are interested in your content and your brand so they might one day convert into followers.

Instagram Growth Service: Frequently Asked Questions

Why Should I Use An Instagram Growth Service?

That’s a great question. The short answer is: it’ll save you time. Instagram is a major platform. Between feed posts and Stories and Reels and Lives and IGTV, there’s so much content to create. Searching for and engaging with ideal followers takes a long time, and an Instagram growth service can save you that time.

How Much Money Does 1K Instagram Followers Make?

It’s hard to know exactly how much 1,000 Instagram followers are worth in terms of money for your business. For influencers who have hit 100,000 followers, they’ll be paid roughly $10 for each 1,000 followers. Please remember that’s an estimate and not a guarantee. For brands and businesses, it depends on what exactly you’re selling. If you launch an online program once a year that costs $1,000, you might make a different amount of money from 1,000 followers than someone who has a sticker shop constantly open where the stickers cost $1 each.

How Can I Tell Which Growth Services Aren’t Sketchy?

Do your research and trust your gut. Check to see how they find and attract your new followers. See if you can call, email or chat with them, and ask them questions if something seems off to you. And, you can always check online for reviews. However, it’s important to remember that most people who leave reviews are either really happy or really upset with a program, not in the middle anywhere.

Choosing An Instagram Growth Service

So now you know some good Instagram growth services, and your research can begin. Don’t just purchase the first or second service you see on Google. Instead, take some time and search well. Read reviews. Compare features. Make sure that you’re confident in your decision, and then it’s time to make the leap. When you invest in an Instagram growth service, you’re going to get so much time back and you’ll wonder why you didn’t do it sooner.

5 Ways to Build Your Social Media Marketing Career

Businesses of all sizes now understand the importance of growing their online presence compared to the past decade. This is contributing to the increasing demand for tech-savvy social media professionals globally.

Social media marketers help brands develop marketing strategies for boosting visibility, managing their communities, and driving more revenue. Besides, they often rely on organic and paid tactics to achieve these goals.

Several aspiring marketers usually find the benefits that come with the position enticing. For instance, you can opt for a job that will allow you to work from home and set a flexible schedule. Millennials and Gen Z are choosing this career path and similar ones to pursue the type of lifestyle they want.

Apart from that, it’s an opportunity to exploit your creativity. If you’re ready to become a social media marketer, here are some tips for building your career.

1. Enroll in professional courses

Getting professional certifications will show recruiters that you take your growth seriously. The good thing is that most social media marketing courses only take a few weeks or months.  Each time you bag a certificate, add it to your portfolio.  

2. Search and apply for jobs

There are several ways to get social media marketer jobs. Nevertheless, don’t be ashamed to take entry-level jobs or join internship programs at the beginning of your career. Many top professionals also took this route. 

Take advantage of authentic social media job boards which are regularly updated. Several people got their dream jobs on these platforms. Another option is to leverage social media channels. Consider following your favorite brands to avoid missing out on their updates.

Build relationships with mentors in the industry too. Whenever you come across a relevant job ad, read the description carefully before applying.

3. Hone your skills

Social media marketing goes beyond adding captions to images and sharing them on social media channels.

It takes thorough research to understand a brand’s target audience since they won’t likely appeal to everyone. The best thing is to find the type of content that’s appropriate for each platform and when to share it.

Skills such as communication, content marketing, and data analytics are in high demand in the social media marketing world. They are essential for targeting the right audience, tracking performance, and analyzing data while executing campaigns.

Try to acquire other skills, such as SEO marketing or graphic designing if you have a flair for writing.  

4. Have an eye for trends

The social media marketing sector is unarguably one of the fastest-growing industries. Each social media platform has unique algorithms and requirements. This is why you must stay up to date with emerging trends. Try employing a social media manager.

Subscribe to authority digital marketing websites and understand the common industry jargon.

5. Invest in personal branding

Recruiters will assess your personal brand to determine whether you have what it takes to build their brand. It’s ideal for building your brand as you search for jobs. One effective way to hone your social media skills is to practice with your profiles.

Why Is Social Media Monitoring Crucial for Your Business Tasks

It might seem that everything goes as intended. Yet, the engagement rate drops for some reason, and reach expansion is so slow… And then, you use Instagram hashtag monitoring that reveals all-changing data for your business plan.

Free Twitter analytics: the ultimate guide for marketers is the key to your audience’s true sentiments, needs, and wants. You can learn a ton about customers through social media monitoring. But what is the full power of such tools? Here comes the answer!

1. Social Media Monitoring Helps to Enhance Your Customer Service

Customers always want to be heard by the brands they follow. If they don’t get the answer, they will find another brand that will attend to them. Before finding a new brand, dissatisfied customers are likely to write a post about how terrible you are.

Consider using a social media posting tool to help promote your business. This can be a lifesaver when you are managing multiple social media accounts. In addition, a social media calendar allows you to schedule social media posts in advance to take advantage of high-traffic times.

Social media monitoring helps you to be present for every customer that contacts you on social media. You can resolve their issues promptly and prevent them from switching to another company. And you can deal with it faster and more effectively when a social listening tool is alarming you about a social disaster. 

2. You May Identify New Customers Faster (and Grip Their Attention Timely!)

A new customer is a lot like a new love. You always want to be with them, know everything about their preferences, and give them what they need before asking for it. Okay, maybe not so dramatic, but you understand the idea.

Social media monitoring helps you identify potential customers earlier than your competitors do. You have an opportunity to be the first brand they think about when they consider buying something you offer.

To do that, you should:

  • Constantly look for new relevant hashtags to join the conversation;
  • Check what other brands your potential customers mention in their posts;
  • See what kind of content attracts their attention;
  • Engage in relevant conversations and be helpful;
  • Mention your brand from time to time without being too annoying.

3. You Will Understand Your Competitors Better (and Outsmart Them!)

Understanding the competition is a core survival skill in business. No matter your product’s uniqueness, someone will always be selling something similar.

By monitoring social media, you can:

  • See what strategies your competitors use;
  • Check what content they post and when they do it;
  • Check the reaction of their audience to various updates;
  • Understand their target audience better.

This knowledge will help you find a way to differentiate your brand and make it more attractive to the target customer.

4. You Will Get Important Insights for Promotions and Sales

Your task is not only to release a great product but also to make people want to buy it. Presenting and promoting your product matters as much as the product itself.

Social media monitoring will give you ideas about:

  • When to start promoting a new product;
  • How to present the product so that people will want it;
  • What kind of content to post about the product?

In other words, monitoring social media is like having a focus group always ready to give you an honest opinion. The only thing you need is to know how to use this data.

5. You Will Monitor Your Brand’s Reputation

Your constant presence is a key component of your brand’s reputation. If you don’t believe it, ask a company dealing with a social media crisis. It will be enough to convince you.

Sometimes reputation wins over product quality. A rude company’s best-quality services or goods fall to Oblivion immediately. And less materially profitable yet positive-vibe companies get more attention! Of course, that does not work 100% unambiguously. For instance, some ignorant people will be loyal to a rude brand that discriminates against some people. Still, that business loses so many potentially happy customers! So, reputation remains one of the most influential constituents of every brand. And you want to sustain it positively!

6. You May Enhance Your Hashtag and Other Sub-Tasks

Knowledge is more than power — it is everything in our informational era. And knowing the preferences allows you to adjust your components to meet new demands.

By monitoring social media, you understand:

  • What content is underused and can be explored further;
  • What topics are the most discussed right now, and how can you use them to join the conversation;
  • What hashtags are currently trending, and how can you use them?

This way, you make your brand more flexible and open to change. Also, you become more responsive to the latest trends in your industry.

7. You Can Find Influencers and Help Each Other Mutually

Of course, promotion by them costs you some money. But influencers might need your offer right now! Your products or services can become their #1 in the top 10. They get materials for unique content — and you get a noteworthy mention! So, such deals can be an equal win-win for both players.

8. You May Discover that Your Brand Is Interesting to Foreign Customers

Suppose your brand works for the Czech Republic. But your social media monitoring tool shows many positive comments in Polish, Slovak, and Ukrainian. Oh! Your brand interests people who live far away from your office, but they choose your offer over anything else.

The most common decision here is to start exploring markets in those countries. But if you want to focus on the initial country only, you can use these people as your brand ambassadors. You might even find a way to cooperate and make them your customers!

9. You Will Know What to Post on Social Media

People in different age categories use social media differently. The same is true for genders and many other factors. Suppose your target audience is business women aged 45-54 who live in big cities. Then, according to this data, you need to adjust your content strategy and social media activities.

10. Of Course, You Will Understand Your Customers Better

When you see people interacting with your brand on social media, you understand them better. Their comments, reviews, and messages show what they want and how they behave in certain situations. You may attain that by conducting a customer survey. Surveys are good, but they are not as effective as real-time monitoring.

Conclusion

As you see, social media monitoring is a beneficial tool for business tasks. Sometimes it reveals unexpected facts that change your schedule and priorities immediately! It allows you to discover new horizons, understand your customers better, and even help other brands that then help you. All of that makes managing your business easier and boosts your sales in the long term!

The Best Social Media Post Design Tools

What are the best tools online for creating a social media post, and what features are there? Read this guide to learn about popular options and design tips.

Did you know that the first social media site, SixDegrees.com, went live in 1997? Since then, social media has evolved to become a staple in most people’s lives. 

Over time it has become apparent that you need to do more than just post a good photo and caption to get noticed. Luckily there are tools to help elevate your social media posts.

So, keep reading to find out more about the best social media post design tools available today!

Canva for Template-Based Design

Canva offers an all-in-one solution when it comes to graphic design tools. You also don’t need any graphic design experience with Canva since it’s a great entry-level tool.

Canva isn’t just a site to create social media graphics on, it’s an entire design suite. You can create anything from business cards, logos, flyers, newsletters, menus, and much much more. Canva also allows you to do basic photo editing.

One of the best things about Canva is that if you’re unsure what type of posts you want to create, Canva has a whole gallery filled with social media post ideas and templates for you to work off of. Once you’ve picked a social media post template, you can customize it to match your aesthetic and personal brand before downloading the image.

You can even build a brand kit on Canva to easily keep all your colors and fonts in so that all your images match your branding. Gone are the days when you need to remember what shade of blue your personal logo is.

Adobe Creative Cloud

If you’re looking for more in-depth tools for graphic design where you can create and manipulate images, then the Adobe Suite might be your best bet. 

While Adobe Creative Cloud can’t compete with Canva when it comes to templates, the quick actions and advanced features that you get with Adobe more than make up for it. While you might not find a template that perfectly matches what you want to create, the Adobe Suite offers you so much creative freedom that once you’ve mastered the tools, you’ll never need to use a template again.

Adobe also offers a great background remover with Adobe Express. Not only is this tool free to use, but since it’s powered by Adobe Photoshop, you have more control to refine and customize your cutout. Once the background is removed, the tool can also be used to add a new background to make your image truly pop!

Picsart for Effortless Free Templates

While many tools offer templates for a variety of needs, Picsart stands out with its comprehensive template library designed to enhance any type of social media content. Whether you’re creating posts for business or personal use, the effortless free templates available can seamlessly match your style and branding. Incorporating these into your design workflow can save time and elevate your social media presence.

Create a Social Media Post Easily

Creating a social media post has never been easier than now. With all these tools and social media post ideas available at your fingertips, you can quickly create interesting and interactive content. So start playing around today to find your social media posting style.

If you liked this article, please go take a look at our blog for more content you might enjoy!

Moderation of Business Accounts on Instagram

Social media is one of the main platforms for brand presentation. Not only do they allow you to manifest your values and present your product, but they also serve as a great channel for communicating with your audience – by reacting to the content that brands publish on their social media pages, they are able to collect and respond to feedback and thereby also shape the desired image and community around the brand. 

Often the responses and comments on behalf of the brand do not match its tone-of-voice, and this becomes a problem for the audience, whose expectations are not met, the credibility of the brand falls and its image suffers. 

Moderation (responses to comments and questions from users) is developed internally – usually a team of specialists is formed and a FAQ is compiled for operational work. Moderation on social networks should be integrated as much as possible with the company’s call centres and tech support – a seamless connection should be built between these departments, and communication should be maintained regularly.

Why Do a Large Percentage of Users Reach Out to the Brand on Social Media?

Firstly, people are tired of calling and waiting on hotlines for 15-20 minutes with classical music. In today’s world, where speed is one of the main indicators of service quality, being able to get a response as quickly as possible is valued. Any business that grows, and sometimes even buy real Instagram followers, faces the problem of not having enough manpower to handle all the customers. And this ruins the speed.

Secondly, in the new ethics, text communication prevails over any other – with the development of messengers and social networks, people are using mobile phones less. The text mode of communication gives you more freedom – you can read or reply to a message at any time, not overnight, as is the case with a phone call. 

According to statistics, different types of businesses vary in the speed with which they respond to their customers on social media . 

Banking companies come out on top – they handle 43% of messages in an hour. Airlines, at around 60%, respond within 10 hours. Healthcare companies process 40% of responses in 7-8 hours. Insurance companies – 43% in 30+ hours. Retail – 13% processed in less than an hour.

What Is the Difference Between Quality Moderation and Poor Moderation? 

Dealing With Negativity 

A significant portion of all comments online are negative reviews, which means dealing with negativity is one of a brand’s main objectives. Moderation of negative feedback is a kind of litmus test of ‘brand adequacy’. Proper, intelligent work with negative feedback increases brand value in the eyes of the audience, and lack of attention to this aspect of moderation can destroy the reputation of the brand – then even the huge advertising budgets will not save.

Speed of Response 

The quicker you respond to posts and comments, the more credibility your audience will give you. In a world where any service can be delivered in the shortest possible time, speed is one of the main mechanisms to help retain and engage your audience. Today’s world is facing an overproduction crisis – if you don’t respond to your customer within the time they are willing to spend waiting, another brand providing a related service will.

Using Scripts: Pros and Cons 

Scripts are a moderation tool which should be handled very carefully. We always recommend supplementing scripts with situational responses, for example, as DoorDash does – take a script as a basis and dilute it with words expressing empathy, so that the client does not get the impression that he is talking to a robot. What matters here is sincerity and warmth of communication – just like in a personal relationship. You build trust and long-term relationships with clients. Another option is to write different variations of answers to popular requests and use them. More often than not, people are looking for support on social media, so scripts and soulless messages can be annoying.

Tone-of-Voice 

It’s important that tone-of-voice is reflected in the brand’s overall communication strategy – in every text and comment. Evan when you buy instagram followers, you should be courteous with every newcomer. Be sure to outline the distance you’ll keep on behalf of the brand when communicating with your audience. If the positioning is based on friendly communication, you can afford to address your audience on a “first name” basis. You should also be very careful with the selection of vocabulary for moderation – when the profile is filled with grandiloquent metaphorical descriptions, and the comments allow for colloquial language or colloquialisms, the audience becomes dissonant. Yes, quality moderation is expensive, but a miser pays twice the price.

What is Social Media Engagement and How can it be Increased?

For many firms, social media is the essential catalyst for brand growth, and it’s starting to take its rightful place in the world of marketing. Its domino effect, if done correctly, may create waves of positive for many firms, increasing brand awareness and conversions to raise profitability.

Businesses should use social media to promote their brands, but getting their material on these platforms isn’t what drives sales. Engagement is the key to becoming a successful social media user. To accomplish business success, use the top methods for improving social media interaction listed below.

1. Discuss Your Subject (Not Just Your Brand)

When you’re in a new scenario and meet new people, it’s crucial to strike up a conversation with them. Obviously, generating content and sharing it on social media is a great way to let people know what you’re all about. However, if you don’t have a following, as many new users won’t, joining and forming groups might help you spread your name.

Joining Facebook groups like the ones below is critical for businesses in the health and nutrition industries to start a conversation about their brand.

In addition to participating in forums related to your field of expertise, it’s a good idea to start your own. One of the smartest strategies to propagate your brand is to create various groups on your social media platforms and invite important influencers and potential customers to participate in the debate. You can do a social media marketing course to get more ideas about how to promote your business through social media channels.

By enrolling in digital marketing course in Delhi, you can gain valuable insights and enhance your strategies to effectively promote your business through social media channels. 

2. Participate in Question and Answer sessions

Giving clients gold nuggets is as simple as providing them with helpful information and responding to their questions. Participating in Q&A answer sessions is a terrific method to deliver value to users while also establishing your brand as a helpful one. You will become the go-to vendor if you can provide meaningful solutions to client questions and initiate dialogue with potential customers before your competition.

With customers becoming more impatient and expecting quick responses to their questions, having a dedicated customer response team is ideal for meeting those expectations.

When reviewing the most often asked questions in your sector, it’s advisable to write in-depth guides or more extensive blog entries to provide clients with answers to their questions. Including these links in your reply demonstrates that you are prepared to go above and beyond to assist your consumers. 

People prefer to buy from a brand they can trust, one that they know will deliver and will be there for them if things don’t go as planned. You are more likely to attract more buyers and become a force to be reckoned with if you provide a hub of assistance in each of your responses.

3. Post Consistently

To keep your engagement high, post consistently across all of your platforms. It’s not enough to have a burst of creativity, post a slew of memes on Twitter, and then disappear for a month. You’ll need to stick to a routine.

Consistency allows you to stay on top of your followers’ minds. It also aids the algorithms on Instagram, Facebook, and Twitter in finding and favoring your material, resulting in more people seeing your posts (and potential followers).

Use a scheduling tool if you’re having problems keeping up with your posts. Buffer, Hootsuite, and Later, for example, allow you to schedule posts for many social media networks at once, making the process simple.

4. Make Your Customers Feel Involved

Not only should you share your customers’ articles, but you should also respond directly to their material to make them feel more connected.

Responding to every customer post that doesn’t just mention the brand but does so with a specific hashtag is a wonderful way to ensure that each consumer feels cherished by the company. It’s critical to use social media tools to track down every user who is talking about the brand in order to make users feel like they’re part of it.

When reviewing the most often asked questions in your sector, it’s advisable to write in-depth guides or more extensive blog entries to provide clients with answers to their questions. Including these links in your reply demonstrates that you are prepared to go above and beyond to assist your consumers. 

People prefer to buy from a brand they can trust, one that they know will deliver and will be there for them if things don’t go as planned. You are more likely to attract more buyers and become a force to be reckoned with if you provide a hub of assistance in each of your responses.

Starting a Discussion

Create a discussion with clients to get them talking to you. This is another wonderful way to get engagement to not just happen but to continue. It can assist the company gather client feedback as well as stimulate debate among users by asking questions about personal experiences the customer has had with the goods and services.

5. Monitor Engagement using Analytics Tools

Analytics tools are extremely useful for tracking levels of engagement on social media, websites, and other platforms. You gain valuable data insights that are ideal for making the campaign changes that are required for improvement. Learn how to analyze reports by taking up a Google Analytics Course.

From tracking the number of views and link or picture clicks to determining the best times to publish and the most successful social media sites for your company, we’ve got you covered.

To Conclude

Improving your social media participation can help your company develop quickly. Even if you don’t want to establish a large following, it’s an essential component of your brand’s identity and provides a useful way to interact with your company’s lifeblood—your consumers.

It doesn’t have to be challenging. Create a social media presence that appropriately portrays your brand by posting relevant content on a regular basis, interacting with customers, and posting relevant content. You’ll be on the correct track if you do this, and all you have to do now is stick with it.
You can opt for an online digital marketing course to help you understand various digital marketing techniques to cooperate in your social media marketing plan. Set quantifiable goals and make a commitment to achieving them. It’ll take a while, but with the right tools and methods in place, you’ll be reaping the benefits in no time.

Simple Ways to Increase the Views of Your Video on YouTube

In order for your YouTube channel to become popular, increase the number of your target audience and, accordingly, significantly increase your profits, you need to know the basic rules of promotion of your resource. Carrying out these actions will allow you to quickly increase the number of viewers and bring your business to a new, higher level.

The Influence of the Number of Video Views on the Popularity of the Channel

The specifics of YouTube is that the popularity of the channel on this video hosting directly depends on the viewability of the videos, each of which differs in duration. What matters for the promotion of the channel is how much time viewers spend on it.

When putting the video in a certain position in the YouTube ranking, 2 indicators are analyzed: the number of viewers who saw the video, and the duration of video viewing. A high level of these two factors allows the youtube channel to take a high position at the top.

What Actions Help to Increase Views on YouTube

Even the availability of quality content and its regular updates do not always help to bring your channel to a high level on YouTube if you do not use certain methods to increase views on this resource. Promoting videos on the first positions of the trends contributes to several effective techniques, each of which has features listed below.

Creating Quality Content

The first thing you need to emphasize when promoting your channel on YouTube is high-quality content. The content of the videos should be superior to similar video content. Despite the fact that there are many dishonest ways to promote your channel today, experts recommend abandoning them in favor of better content. Creating and posting quality videos promotes the fast engagement of YouTube users and increases the number of subscribers.

Along with Google, YouTube also belongs to the category of search engines. Therefore, increasing the target audience is directly dependent on providing relevant, high-quality content. YouTube and Google function on an identical principle. To satisfy viewers’ interest, you need to know what topics they are currently interested in and create content “tailored to the audience.”

Creating Playlists, Arranging Videos

Despite the simplicity of this method and its proven effectiveness, not everyone uses it. Initially, it is recommended to create thematic playlists, the content of which is connected by a single storyline. To increase the effectiveness, videos should be placed in ascending order – in the direction from standard to the best and most popular. In most cases, users view videos in this order. Therefore, viewers’ interest increases with each successive viewing of the video.

The Benefits of this Action:

  • The number of views increases not only for the interesting videos but also for the less impressive ones.
  • Users view all the videos in the playlist. This contributes to the retention of the target audience of your YouTube channel and serves as an effective method of increasing its position in the rating for a minimum period of time.

During the use of this technique, it is necessary to take into account that videos that continue previous videos by plot do not require a standard introduction and the presence of inserts. The new content should be worked through immediately. Users should have no difficulty moving from the previous video to the next.

Title and Preview

The attention of new users can be attracted by interesting headlines, attractive thumbnails – previews. When working through this factor, there are four rules to follow:

1.         Pay sufficient attention to the creation of the main image. It should be bright, engaging, reflect the essence of the video, be related to the content because if the title of the video does not match its content, viewers will lose interest in such a channel and will no longer go to him.

2.         Make sure that the meaning of the title and preview coincide. The relationship between the title of the YouTube video and the image that represents it creates a kind of intrigue for the audience. It is important to place in the preview a certain detail that will arouse the audience’s interest and make it clear that watching the full video will reveal the essence of the preview.

3.         Check how the preview and title text look when using different gadgets: computers, tablets, phones. Sometimes the title of a video clip and its splash screen on a smartphone screen looks low-quality. At the same time, when viewing the same title and preview on a computer, such problems may not arise.

Evaluate the results and adjust subsequent tactics accordingly. The effectiveness of your YouTube channel’s headlines and previews can be determined through the YouTube Analytics service.

Competent presentation of content and its high quality combined can quickly increase the number of subscribers in a short period of time.

Collaborating With Other Writers

Conflicts with other bloggers just because of the matching nature of the video is the wrong tactic. To increase the number of views of your YouTube videos, you need to implement the idea of collaboration that allows for mutual benefits. Expanding audience reach and increasing content value are the main goals of content marketing on YouTube.

The presence of competitors does not create risks for the owner of the YouTube channel. But as long as quality, interesting content is provided. Creating shared video content positively reflects on the reputation of the channel. As an alternative option of cooperation with other bloggers, you can appear in their videos as a guest, which will not only draw attention to yourself but also allow you to promote your channel on YouTube.

Interaction with other channel owners can be fruitful if you perceive them as colleagues rather than competitors.

The Importance of the Last Minutes of Videos and Final Splashes

The last-minute of a video should remind users who have viewed your material to check out previous videos. Referring the audience back to previous works increases interest in a particular channel’s content.

After saying goodbye to the audience, you need to extend the audio track for about 10-20 seconds. This will delay the users’ interest in the content and the channel respectively.

It is advisable to place links to other themed videos on the final splash page. Such tactics perform the function of a trigger – it motivates users to watch other material on the same blogger’s resource. Otherwise, after watching the video, the viewer simply closes it and leaves the channel.

You can also place links to your other YouTube channels on the final splash screen. Such action contributes to increasing the time of audience retention, increasing the popularity of the resource.

Generation of Headlines Taking into Account Key Queries

Similar to the Google search engine, it is advisable to generate titles for YouTube videos based on keywords. You should pay attention to thematic queries that have long tails. If there is one basis, they should have different branches. When creating titles of video clips, it is the basis of thematic queries that should be taken into account.

For example, if you want to make a video clip on a particular topic, you should enter the expected title into the search box and then analyze the list of queries. With that information in mind, a relevant, engaging title can be generated. An analysis of competitors’ YouTube channels also helps a lot when creating video titles.

Synchronous Work of All These Methods

Each of the above methods has undeniable advantages, as well as a proven ability to promote channels on YouTube. But the simultaneous use of all these methods of promotion on the service YouTube increases the likelihood of rapid withdrawal of their site on the high positions of the top.

The considered material is presented on the basis of the analysis of popular YouTube video hosting channels, as well as taking into account the recommendations of their owners. Following these tips leads to a guaranteed increase in the audience and a rapid increase in profits from running a channel on the popular service YouTube.

8 SMS Marketing Tips to Use to Avoid Annoying Your Customers

These days, it’s no longer a question of whether or not you should use SMS as part of your marketing, but rather how you should use it.

SMS marketing can be an extremely effective way of engaging your customers. However, if you want to create loyalty and engagement.

To avoid annoying your customers, there are certain best practices that you should follow like Klaviyo alternatives.

You can make it easier to send and receive SMS by adding an SMS API to your business app. This lets you send SMS messages anywhere in the world as long as you have a backup plan. The API makes text message communication cheaper to send and receive text messages because you can buy them in bulk and even set up a prepaid plan where your customers can send you feedback for free. People can sometimes think of SMS as a bother. So, you need to make content that is very informative.

Read the rest of this article to discover some of the most important SMS marketing trends that will help you get more from your marketing campaigns without getting on your customers’ bad side.

1. Get Permission First

I’m sure you’ll agree that there’s nothing more annoying than receiving promotional messages you didn’t sign up for – worse still, with informational offers that aren’t even relevant to you.

In fact, receiving texts without permission is not only annoying, but it’s also illegal in many states. Marketers need to comply with state and local regulations, as well as wireless carriers’ messaging policies in order to ensure that their messages are delivered to subscribers who are willing to receive them.

You must obtain consent first via an opt-in form to make sure that you only send messages to people who have knowingly agreed to receive your promotional texts. Remember, that marketing and finance violations are seen as some of the most serious offenses under U.S federal law with violators facing a minimum of 1 year of jail time and a $2,500 fine.

Once you have their express written consent, then you can proceed with your text message marketing campaign.

Using opting forms is one of the best ways to obtain consent from subscribers, but there are also other methods, such as using an SMS keyword or phrase that customers can text to subscribe to any future messages from your business.

In addition to getting permission, you must also provide your subscribers with a simple and clear way to opt-out of receiving your text messages.

This will help to keep everyone happy with your brand and avoid annoying potential customers who, even though they want to leave your SMS list, may still be interested in connecting with your brand and other channels, such as your blog, social media, email, etc.

So make sure your subscribers know they can unsubscribe anytime they want to. You can include this information in your auto-confirmation message, and you should also include unsubscribing instructions in any of your advertisements.

This can be as simple as adding “Text STOP to unsubscribe”, but it will go a long way toward helping you establish credibility and trust with your audience.

Only Send Messages to People Who Signed Up Organically

Some of the reasons subscribers might choose to opt into your SMS list include:

  • A flash sale or promotion
  • Weekly discounts
  • A “Back in stock” notification for a specific product/service
  • Customer support
  • An event reminder
  • Abandoned cart notifications
  • A launch of a new product/service

… and so on.

Whatever the reason, you can motivate people to opt-in to receive texts from your business. So you never have to send unsolicited text messages. 

2. Set Expectations Early

The next step toward avoiding annoying customers with your SMS messages is to set expectations on what they will receive – and then keep that promise.

Whenever introducing a new channel into your digital marketing strategy, you must always begin with proper channel management. If you start off by sending messages to people that haven’t signed up and don’t want your messages, then your SMS marketing campaign may be only causing harm to your brand’s reputation.

Begin managing your SMS marketing strategies effectively from the start by ensuring that all who are receiving messages have given explicit permission to receive those messages.

Once you’ve determined what recipients can expect, you must be consistent in the number of SMSes you send.

It’s true that you may want to do everything you can to avoid spamming your subscribers, but customers respond well to consistent messaging, and if you send too few messages, people might forget why they signed up to your list in the first place.

This means that when they eventually hear from you, it will seem like the text is coming out of the blue, which could potentially make your message unwelcome.

That’s why it’s important to set a regular schedule and maintain consistency with your texts.

The best practice is to send between 2 and 4 texts each month. But, your business might need to send multiple texts each week, or even daily. Find what works best for your audience, industry, and business.

For instance, an SMS marketing strategy for a church might include sending weekly reminders of when the church services take place. However, a marketing campaign for a Forex Signals Service requires sending multiple SMS messages each day.

You can experiment and test to find the optimal texting frequency for your business.

The most important thing is to be upfront with your subscribers so they know what to expect with regard to your SMS frequency – and then stick to it. For example, the team at im-a-puzzle asks their users if they would like daily or weekly notifications for their jigsaw puzzles of the day. This manages expectations and drives engagement.

3. Send Original Content

One of the main reasons why people unsubscribe from a brand’s text messages is the type of content being sent.

You need to keep things fresh and send original content that speaks your audience’s language in the right format if you want to retain and grow your subscriber list.

When using text messages as part of your marketing campaign, it can be frustrating having to deal with character limits, and you may be tempted to shorten some words in order to save space. But, this is often at the expense of clarity and professionalism.

For instance, take a look at the two text messages below:

  • Go2 Tom’s 2day 4 a gr8 deal! Sho this text for 25% off your meal. 
  • Visit Tom’s today for a great deal! Show this text for 25% off your meal.

Instead of getting frustrated with character limits, use them as a powerful tool to help you sharpen your marketing message.

And, if you absolutely must have more space, you can use MMS which allows you to use up to 1,600 characters!

Never Send the Same Message Twice

One of the reasons text messaging is so effective is that it often creates a sense of urgency. If you are promoting an offer, and the recipient of your SMS message knows that the offer is only available for a limited time, there is a high chance that you will experience an increase in sales.

But, if you keep sending the same promotional text, again and again, people will stop responding to your offers with enthusiasm.

Many of them will get bored, and even annoyed, and you may experience an increase in your unsubscribe rate.

That’s why you must ensure that each of your text marketing campaigns is creative and unique with engaging, original content.

4. Get Your Timing Right

Timing is crucial for bulk text messaging campaigns. There is no faster way to annoy customers than by sending promotional texts at inappropriate times – and when customers are annoyed, it’s all too easy for them to unsubscribe from your SMS messaging.

As long as your text messages are aligned with the subscriber’s expectations, you won’t go wrong by keeping them within reasonable business hours. To better manage customer information, you might want to invest in customer database software

Also, there’s no point in sending messages to your customers at a time when they cannot take immediate action or respond to your offer.

So, it’s in the interests of both common sense and common courtesy to schedule your SMSes at reasonable hours.

Here are some additional tips to help you send messages at the right time:

  • Don’t Text Too Early: If the person hasn’t had their cup of coffee, you’re not likely to get the desired response from them.
  • Don’t Text Too Late: If they are relaxing or already asleep, they will be annoyed by your interruption.
  • Don’ts Text During Peak Hours: Avoid sending messages when your subscribers are likely to be overwhelmed or doing other activities.
  • Don’t Text during Weekends: Studies have shown that sending messages during weekends leads to a higher unsubscribe rate.

5. Incorporate Personalization

Personalization is yet another common characteristic that forms the backbone of the most successful marketing campaigns, including social media, email, content, and text marketing campaigns.

One study shows that customers are 78% more likely to make repeat purchases if the brand provides them with targeted, personalized offers.

By incorporating personalization into your strategy, you’ll be able to improve your campaigns. You can leverage the use of mass marketing that SMS marketing provides, together with the advantage of one-on-one communication.

You can capitalize on this by including features like segments and custom fields to help you send more relevant texts to your subscribers.

It’s also easy-to-use platforms like Zapier to integrate your SMS software with your existing marketing tools to make it easy for you to send everything from SMS shipping updates to abandoned cart text messages, and much more.

There are a lot of really useful integrations that can help combine your SMS marketing with other parts of your digital marketing channel. Easily integrate SMS with social networks, email, and even project management tools.

In addition to integrations, you should also consider adding links to your SMS messages that can lead them to learn more about your brand and its offerings. You can use webinar hosting software to create short webinars that subscribers can click to via a link in an SMS message.

Then they might be brought to your business YouTube channel where they can watch the webinar to learn more about the brand, subscribe to your channel, or share your content on any number of social networks.

6. Comply with Legal Requirements

Getting consent from your subscribers isn’t the only legal requirement to consider. You also need to add in necessary disclaimers when sending SMS text messages.

Before the advent of smartphones, there was an all too real fear that text messages would incur charges. However, today’s subscribers are unlikely to receive charges for any of your text messages thanks to the unlimited data and texting plans currently available.

Having said that, it’s still best practice (and a legal requirement) to include this disclaimer anyway. So make sure you comply with industry regulations by including the following information:

  • The frequency with which you plan to send messages to subscribers (for example, “You may receive up to 6 messages/month”).
  • Text message and data rates may apply
  • Link to your Privacy Policy, as well as your Terms and Conditions
  • Information on how to unsubscribe (e.g. “Reply STOP to unsubscribe, or HELP for help”).

Most marketers overlook this, but it’s important to familiarize yourself with all applicable laws and regulations as this will save you a lot of stress down the line.

If you’re unsure about the requirements in the areas where you operate, it’s a good idea to consult with a legal professional.

7. Add Immense Value

The best way to ensure the success of your SMS marketing campaign (and avoid annoying your customers) is to focus on adding value to your messages.

In other words, make every text worthwhile.

So, instead of blasting subscribers with the same ad each week, do your best to focus on “SMART” marketing, which entails making sure that each offer is:

  • Specific;
  • Measurable;
  • Actionable;
  • Relevant; and
  • Timely.

You can share a wide range of content, such as discounts, sales, exclusive savings, event alerts, important announcements, and a variety of other useful information. Or you can add your sales proposal to really paint the picture for customers.

You might also consider layering in photos, videos, and other rich media to diversify your content offerings and maintain high audience engagement levels.

When sending images, make sure that they’re engaging and add real value to your email. You might consider transforming basic images into memes or using a graphic design program to watermark the images and add a layer of professional quality that your competitors are lacking.

By adding lots of value in this way, you decrease the likelihood that your subscribers might want to unsubscribe from your SMS list.

Consider Adding Exclusivity

While on the subject of adding value, it may be a good idea to add an element of exclusivity to your SMS marketing campaign.

When someone subscribes to receive your text messages, they are giving you access to a direct and personal way of reaching them.

This means that rather than including the same old recycled promotions that are in your Instagram account, Facebook Page, email, and other marketing channels, you should rather try to create exclusive content for your SMS list to give them more incentives to sign up.

For instance, you might offer early access to specific discounts and sales only to your SMS subscribers, which makes it more likely that customers who want first dibs on such promotions will sign up for your SMS list.

8. Be Responsive

If you plan to offer two-way messaging for sales or customer service, then you need to make sure you’re responsive.

Remember, this communication platform delivers messages instantly. According to recent reports, up to 20% of people read text messages within a minute of receiving them, and 90% within 3 minutes.

As part of your effort to be more responsive, you might set availability for a specific number of hours each week to see how you and your team manage.

From there, you can work on expanding the hours. The point here is to not overcommit in the beginning so you avoid disappointing your customers.

Conclusion

SMS marketing doesn’t have to be hard. All you need is to follow the best practices outlined in this article and avoid the common mistakes that tend to annoy customers.

Also, make sure you use a reliable SMS partner that is trustworthy and affordable.

Armed with this knowledge (and the right SMS service provider company), you will be well on your way to running successful SMS marketing campaigns that boost engagement and create loyalty among your audience.

Over to you. Which of the marketing tips in this article do you find the most appealing? Share your thoughts in the comments below!

Ron Stefanski is a website entrepreneur and marketing professor who has a passion for helping people create and market their own online business.  You can learn more from him by visiting OneHourProfessor.com

You can also connect with him on YouTube or Linkedin.