The number of websites on the internet has doubled in the past five years and now exceeds 1.7 billion. Making your site stand out in this extremely crowded field can be difficult, but spending a little time doing so is worthwhile and can yield great results. Here we will explore some of the ways that you can increase traffic to your site.

Advertising

Advertising is perhaps the most obvious method of getting traffic to your site. If you have money to spare, paid ads (which can be purchased through Google, Facebook, and other sites) can be very effective, as long as you take some time to target them to your chosen demographic (tools such as Google Analytics can really help you with this).

Make sure that these ads are appearing on sites that are relevant to your target audience, otherwise, they are not likely to be effective. An effectively targeted ad can hugely increase traffic to your site.

Use Social Media

If you do not have the budget for a paid advertising strategy, all is not lost – many social media platforms such as Facebook, Twitter, and Instagram enable you to create profiles for free. However, you will still need to put in the hours to get the most out of social media. You should post regular content and engage directly with other social media users.

If you are looking for inspiration on how to use social media effectively to promote your site, check out these 5 epic social media campaigns that businesses used to increase traffic.

Another useful thing that social media can do is enable you to check out what your competitors are doing. Take some time to learn what is working for them and what isn’t. You can also use social media to comment on current events and use hashtags that can bring you your profile to the attention of users who would otherwise not have come across it.

Get SEO-Savvy

SEO, or search engine optimization, is essentially the practice of learning how best to use the algorithms of search engines such as Google to put your site higher up the search rankings for specific terms. SEO is an entire science that we can barely scratch the surface of here, but thankfully, there are many tips, guides, and tutorials online that can help you make the most of it!

Write Engaging Headlines

When it comes down to it, you can use all these clever tips and tricks, but it won’t help you a great deal if users just aren’t interested in reading your content. Hooking in potential site visitors often comes down to one thing: a headline.

While SEO is often an important factor in your headlines, it is also very important to make sure that the headline itself sparks the reader’s interest. Checking out websites such as Buzzfeed can provide plenty of inspiration – its headlines are concise, descriptive enough to let you know what the topic is, yet almost always feature something that makes you want to find out more.

There you have it: four easy ways to increase traffic to your site.

Using an employee survey can do a lot more for a business than simply tell you how the workforce is feeling. Although knowing about overall morale can be extremely useful, an employee survey can be a good tool to dive deeper into what is going well and what is going less well at a particular company.

Improve Morale

By gaining a deep understanding of how employees are feeling, companies can use this knowledge to change how they operate in order to increase staff morale. Doing so can be incredibly positive, as a happy, comfortable employee is usually far more productive than an unhappy one. This means that by using a survey to find out key issues and then addressing those issues, employers can substantially increase the quality of their output by simply making the work environment a better place to be.

Increase Retention and Confidence

In addition, high morale also helps create a high retention rate, as employees will be much more inclined to stay with that company for a longer period of time. This makes a business much more attractive to potential talent, meaning that having high morale can help businesses lure top talent to aid in the growth of the business.

Using a survey can also make certain employees feel more confident. Using the emotionally driven employee surveys on inpulse.com will allow workers to open up a dialogue with their superiors, making them feel like they have a voice and that they’re being listened to, encouraging them to be more vocal.

This can benefit a business because it will make that employee more inclined to work collaboratively and offer their own knowledge within a group while working together to solve problems.

Useful Analytics

Surveys can also help companies manage their teams in a smart way. By using powerful people analytics, surveys can pinpoint individual employees and groups who are having the most impact and performing the best. This information can help an employer distribute tasks to the most appropriate person by factoring in their employees’ individual strengths highlighted by the survey. As well as this, once it is known what an employee is particularly weak at, employers can use the results of the survey to provide focused training to help improve their employees’ skill sets.

In addition, this information can also help with making smart hiring decisions, as the company will already know what type of candidate is needed to have the best desired effect in a role.

An employee survey can give businesses context-rich insight into a multitude of areas, such as employee satisfaction, leadership effectiveness, and how people feel about the workplace environment.

Knowing how people feel in these areas will give a brand clear objectives for change, allowing it to identify best practices and require changes. The results of an employee engagement survey will provide critical, actionable data that can be used to introduce changes for organizational growth.

By utilizing employee surveys to their maximum potential, companies can substantially affect their businesses in a positive way, making surveys a key tool for any business.

Amidst the on-going COVID-19 pandemic, almost everyone across the world has switched to online networking. Not only the worlds of business and education but everyone around the globe has gone digital. Everyone is now working, studying or in general, socializing and going about their routines from home. 

In these times, Zoom has emerged as one of the most widely used applications. It has become a means of empowerment for speakers all over the world.

Zoom Conferences as a Pandemic Norm

It appears that everything is “Zooming” everywhere. There has been a meteoric increase when it comes to Zoom usage. The reason other than its immense need is that it offers an easy and user-friendly platform. Not only this, it features the option to record meetings and allows you to schedule meetings and link them to your calendar as well.

Zoom went from a seldom used application, only used in special circumstances to Zoom conferences becoming a pandemic norm and being used by people everywhere.

Preparing the Remote Presenter

With this, Zoom conferences with remote speakers and presenters are on the rise. The presenter, invited to speak, is in a different location and is viewed on the screens of people elsewhere. Although this presents unique challenges on both ends, it is the best-known solution as of today.

On the listener’s side, they require a PC or laptop screen and a good quality speaker, for which you can use these best PC speakers under 100, to ensure good audio quality and maximum presenter-listener interaction.

Using the inbuilt speaker system on your computer is not very effective. The echo cancellation effect in it only works for small rooms and not for vast conference rooms. This interferes with sound quality and potentially threatens the listeners interest in what is being delivered.

On the presenter’s end, they too need to be prepared and set up in an efficient manner. Generally, they require a microphone and speaker mostly in the form of a headset. Laptop microphones, although in use might result in unnecessary suffering of the audio quality, again leading to disinterest amongst the audience.

Keeping the Audience Engaged

We know how difficult it is to keep your audience’s attention in a real-life conference. Imagine how hard it gets in a digital conference where you have no physical interaction with the audience.

On the same note, you can imagine a scenario where students or work place officials have to listen to a remote speaker. People can easily engage with the presenter through their own microphone and listen to them clearly through a proper set-up of speakers attached to the system.

Ensuring audience attention is essential. Remote learning along with online communication has its own norms and ways to engage with the audience, different from the practice we are accustomed to. Quality equipment is required on both ends to aid this process, as good sound quality is vital to ensure listener’s attention.

Zoom Enabled Conference Rooms

Conference rooms fit out for enabling people to listen to a remote presenter or speaker, are a need of the time. They can be equipped with high-quality speakers, so that mass audiences can benefit from it.

They will also continue to benefit once the world goes back to normal, eradicating the need for a speaker to travel long distances. They can deliver speeches, present their work, or take part in a conference, right from where they already are.

This saves both time and the energy required to travel distances, where people can still go about important meetings and conferences from the safety of their homes.

Replaying Recorded Zoom Meetings

An added benefit is Zoom’s recording feature. This is something not offered otherwise. Zoom meetings can be recorded by any presenter. Lectures once delivered or conferences once completed on Zoom can be replayed and listened to later.

For instance, a presenter who needs to deliver the same lecture to numerous batches of students can take advantage of this feature. This eliminates the need for repetition on the speaker’s part.

Final Word

As Zoom conferences are a norm today, ensuring audience interest is paramount in which good sound quality plays a major role amongst other factors. Top quality Zoom conferences are empowering speakers all around the globe today and helping everyone in continuing their dealings in these trying times.

Hiring employees is already a tedious job and now that companies have started to work remotely, it could even become more difficult to hire the right person. However, there are a lot of tools that you can try to simplify the job.

One such thing is to use online forms and making the registration process automated. In this article, we will discuss how you can use online and template forms to simplify the HR process.

Why use a job application form?

You can use an online job application form to safely obtain personal details, curricula, and even digital signatures from applicants.

In case your client or company doesn’t have an online form, you can use one of the many ready-made job application forms available on different websites. Also be sure to include a virtual signature option, as it adds more credibility to the application.

To gather all necessary job-seeker information, you can use AidaForm’s job application template. This template meets most work screening requirements, but based on this free sample job application, you will build a more specific online form for your open position.

Request skills related to specific employment, access to shifting jobs, requested salary, driver’s license, and everything else that is significant in your case. The template can help you gather a lot of information in a standardized form about future employees.

 How to build the form for hiring?

1. Login or sign up on AidaForm. To add a free sample job application to your account and start configuring and editing the file, press the Use Template icon.

Throughout the form elements section, you will add extra shape areas. You can compile simple details on candidates, such as your contact records, qualifications, and expertise with a free job application form template. Most supervisor administrators, for instance, might require details from former employers of an applicant.

Attach the text box for the applicants to type their name into the company’s name, define job description, and insert their roles, and then add the Date box to enable them to submit job dates in the application template for the free job application.

2. When a job template is available, go to the setup section for the free application template to adjust advanced options. Adjust the name of the free sample job application to suit your job title so that your account does not clash with other online types. Enter a new form name in the Form Name field to rename the form. Make clear for which job this application is for or department.

Type in the email of the recruiters who are expected to be informed of their requests in Set up> Email alerts. Furthermore, use ReplyNotification and Subject Notification options to send a response email confirming receipt of your application to candidates.

3. You can now publish your form after you have completed the modification of the free job application template. To make the form accessible online, go to the publish link. Post the form conveniently anywhere: on the profile, forums, and social media networks. The template may also be exchanged with staff via email.

Advantages and disadvantages of using a template

If you are looking to hire new employees in the immediate future, you should ask to fill out a form for the job application for candidates in addition to approving the resume. A job application template is a simple form that may simplify and speed up the hiring process, but it also has downsides.

Advantages:

1. Data on background checks

An advantage of a form is that it offers you the chance to search the history of prospective candidates before applying. You may request a name, address, telephone number, references, and in certain situations, even a social security number at the top of the template.

You can only conduct screening checks whether the candidate accepts with a signature before inviting him for an interview. Ensure you understand the guidelines on the document you may apply for and about the candidate in your State work legislation.

 2. Selection of format

One benefit of getting a job application is that it allows you to see the candidate in the exact way you like. For example, if you are more concerned with the past job of an applicant than any other information, you can prioritize this at the top of the form and give the details a greater space.

As a way to continue a pre-interview session, you may also pose detailed questions about the job application. You can invite the person to the final interview if the answers are pleasing.

3. Data privacy privileges

Both staff and members have the ability to keep sensitive details private. Even the most benevolent behavior can be viewed as a privacy infringement which may result in expensive litigation for the business.

Do not pull all mobile phone numbers of workers in a single folder, hold out of the inbox while communicating about sensitive matters, and rarely retain transparent medical records about workers.

While it is definitely not prohibited to exchange any of these things, wise managers should not take the option to hold any personal details locked and provide it available for those in need.

Disadvantages

1. Fast Decisions

One of the downsides is that you make fast judgments about applicants based on this form for screening candidates.

Or you can throw away applications that only have one meaningless position without providing an opportunity to clarify the candidate’s experiences. You could skip viable workers if you launch your recruiting procedure dependent on the application itself.

2. More documentation

In some cases, it is inappropriate and way too much time-consuming to check job applicants in addition to the resumes.

So, this is all about how to use a form builder and automate your HR process up to some extent.

Once you shortlist some eligible candidates, you can schedule interviews over video invitation to finalize the whole process.

Launching an app for your business? Here are a few mobile app development tips for your business which will have a long-lasting impact on your customers.

1. Make Use of Conventional Elements:

Building your own quirky elements may look creative, but it will confuse the users as they expect a few elements of the app to look familiar. Engage users with a clean brand logo created using logo creator. Your users need to quickly get a grasp of the app and if it takes them a lot of time to understand the app, then they may quit it completely.

2. Create Platform Specific Designs:

There is a huge difference between an Android app UI/UX Design and an iOS app UI/UX design. As these platforms are completely different hence, you have to create two separate platform-specific apps to maximize the user experience.

3. Maintain Uniformity Throughout:

Their needs to be uniformity across all the app windows by maintaining a few fixed elements like buttons, customized logo, and color palette. This will make it easy for the user to relate each window to another and the flow will be maintained.

4. Make it Interactive:

An interactive app keeps the users engaged as compared to a non-interactive app. As users interact with the app, it creates a connection between them, and it intrigues them to use the app more.

5. Hire the Right UI/UX Designer:

It is not easy to create a good UI/UX app. We are aware that the app store is filled with thousands of app hence to stand out, your app needs to be really user friendly. Outsourcing app development to experts is the best way to go about it. The agency should be up to date with all the latest technologies that can be integrated into the app like voice recognition or the use of artificial intelligence.

Take the example of automated trading apps such as bitcoin evolution that uses AI to analyze the market trends accurately so that your investments can turn into profits. Make sure to hire an agency that can incorporate all these latest trends in the app.

6. Don’t Hinder the Speed of the App:

Do not just focus on the design as the speed is equally important. Many businesses make the mistake of creating an app that is designed really well but is sluggish. Users are impatient and will quit the app if it is not quick. The mobile speed is as essential as the design interface to keep the users engaged.

7. Focus on Limited Elements:

Often, we see apps that have so many elements on the screen at the same time that users get confused and their experience turns bad. If the app is overcrowded, the users cannot focus on the main content. Adding too many elements is a quick way to lose users. Keep the design minimalistic.

8. Understand Your Audience:

Do not create an app based on what you prefer but think from the users’ perspective as they are the ones who will use your app. You can always tweak the app based on user feedback to make their experience using the app better.

The Bottom Line- Keep it Simple:

At last, a good design does not mean the inclusion of lots of complicated elements as the main aim is not for the designer to showcase his or her capabilities but to design an app that the users can easily understand. The best way to go about this is by sticking to a minimalistic and uncomplicated design to increase app conversions.

Social media is emerging in every business. It is always having a huge impact on our business. There is no difference between small business and large business, if you want to stay active in the market, you have to concentrate some of social media trends that will explain in the post.

Social media is common for both small and large business owners. Both should concentrate to develop their community and build reputation to their product, because social media plays big role in organic SEO. The trends that will emerge in the year of 2020 are:

Blogging

Blogging becomes more important one for every business website. Because it drives a greater number of visitors to your website as well as it enables sharing on social media like Facebook and other. In order to get shine on the blogging, you have to give value to your customer in terms of your content as well as visuals. Nowadays, people like to read image and video instead of text-based content post. That’s why Pinterest and Instagram are more popular.

Visual content is king

Content has been the king in over years, but now, as I earlier noted that visual content is leading in the pack in our business. It’s not only for super micro platforms like Instagram to adding visual component to the social media marketing, but also it shows clear preference towards post containing in the Twitter and Facebook, as well. In the year 2013 Facebook post that containing images get an average of 55 percent more “Likes”, 105 percent more “Shares” and 85 percent of more click-through than text-based updates.

Importance of Video marketing

Video marketing is one of the hottest trends in 2019. This video marketing helps to explain your product and services to your clients in effective way. It doesn’t take much more amount to preparing the video to your business. It takes only few hours to create a successful video of your business, but this video has a significant impact for your business in terms of audience and conversion rate of your trading or any other business. Click here for more details.

Social and Search Join Together

Google indexes the content shared from Tweets from Twitter and Facebook status updates, so that small businesses with strong social media presence are help to boost their search engine results. Famous study noted that 7 of 10 most important search engine ranking factors are related to social media, from that FB having the top most position. These social media activities have clearly indicated that it builds back-links to your website so that organic search rankings will be high.

Sponsored ads

Now most of the business moves to the paid ads to engage with customers. The main reason for these things is “recommended reading section” and “other articles you may like” section in the article posting, and now everything becomes sponsored to get noticeable from the competitors.

The importance of UI/UX app designs is not only limited to making the app appear pleasant to the end-user, but there are several other benefits that make it essential. Apart from attracting new users, a well-designed app increases the brand’s return-on-investment (ROI).

Here are a few UI/UX app trends of 2020 you should know about.

1. Voice-based UI:

As voice assistance has become an integral part of our lives and this is how people get everything done nowadays, you just cannot expect to design a futuristic app without integrating this technology into the app. Voice searches have become really popular since 2019 and in 2020 around 50% of searches are voice-based. Users are preferring voice interactions instead of using buttons, and the significance of voice UI is only going to go up in the future.

2. Animation:

If you think your users may engage more if you use images, wait till you see the effect animation has on them. It is more interactive and more engaging. meaningful animations are known to create a positive impact on the user. You can use animated logos, icons, or buttons as this is going to be one of the top app UI/UX trends this year.

3. Foldable Screen:

The hottest smartphone right now is the foldable screen one. The phone may look cool, but it complicates the app design as the app should give a good user experience even when it is viewed in the split-screen mode. You have to consider these new smartphone designs before creating your app.

4. Dark Mode:

Ophthalmologists have stated various advantages of using the dark mode in order to maintain good vision.  Both Apple and Android are focusing on health and preferring dark mode app designs. Design your app by keeping this in mind to let the users have healthy sessions when using the app.

5. Artificial Intelligence:

If you think VR (Virtual Reality) and AR (Augmented reality) are limited to gaming, then think again. These are also making their way into e-commerce, beauty apps, housing apps, etc. Similarly, the use of AI has been seen in trading apps such as bitcoin trader where everything is automated, and the market is analyzed by the algorithms of the program. If you are wondering that, is bitcoin trader legit? Well, it is one of the best bitcoin trading apps that makes the best use of Artificial Intelligence for human benefits.

6. Minimalism:

The attention span of users is very less, if you overcrowd the app with many elements then they cannot focus on the key element and eventually lose interest. Secondly, adding too many elements will slow down the app. The best solution is to stick to a minimalistic design where you just add the important elements on the page so that the users know exactly what they should look at and the app loads faster.

7. Variable Fonts:

When we talk about mobile apps, the screen size is smaller which means inserting text in the writing space has certain limitations. Earlier, to allow different font families on the same page, designers had to include multiple files in the app. In 2020, UI/UX designers are using variable fonts where a single font file includes the entire font family, hence different font styles can be used in the app without the need to use a separate file for each.

The Bottom Line:

Investing in better user experience will only be beneficial to the business by increasing conversions, saving finance on long-term app update costs, and ultimately increasing your brand value.

MacOS is reliable, and you can even find articles about how Macbooks do not need any protection. Well, there are no ideal systems, and despite what some users may claim, your computer still needs a way to prevent cybersecurity threats from running rampant.

Read the following methods and create a Macbook maintenance routine that will help you avoid any potential threats and keep the computer in top shape.

Method #1 – Install a Reliable Anti-Malware Tool

A reliable anti-malware tool should be the first thing on the list. There are a lot of options, even if you are looking for a free anti-virus.

If your Macbook starts to behave erratically, like crashing applications, and suddenly drops in performance, you will likely have a malware or virus problem. 

Performing a virus scan for mac should be a regular thing, though, not just when you are experiencing difficulties. Do it at least once every week. Also, keep the anti-virus running in the background all the time. This way, if you encounter any threats, they are detected and deleted immediately.

Method #2 – Clear Browser Caches

More often than not, malware comes from browsing websites. If that happens to you, make sure to clear the browser caches. You do not want any traces left on the computer after you got rid of the malware.

Method #3 – Avoid Shady Websites

Speaking of browsing, you should try to avoid fishy websites because things can get out of hand pretty quickly. If someone sends you a questionable link that you have never seen before, it would be better to ignore the link.

You do not want to end up with annoying banners and add-ons that get installed and significantly slow down the computer. 

Another point to note is that you may stumble upon websites that have an aggressive pop-up ad strategy. Do not click on such ads or banners as they could also lead to questionable landing pages. In fact, you are better off using an ad-blocker as a browser extension.

Method #4 – Use a Virtual Private Network

Virtual private networks have a lot of advantages besides allowing users to access geo-restricted content. 

If you have to use public Wi-Fi, a VPN is more or less a must at this point. You can never be certain whether someone is not trying to get hold of your personal information. Since everyone can connect to public Wi-Fi, it is highly likely that there are some traps set up for more gullible users.

Do not take a risk. Create a secure tunnel between the Macbook and the internet using a virtual private network so that you are not prone to cyber security threats.

Method #5 – Turn on the Firewall

The Firewall is not always switched on by default. As it is another layer of security, you should look to have it enabled all the time.

Go to the System Preferences and select the Security and Privacy tab. Click on the “Firewall” at the top of the window. If you see a green circle next to the word “Firewall,” it means that the feature is enabled. If the circle is red, switch the Firewall on and save the changes so that it is present all the time.

Method #6 – Update the System

A lot of users associate system updates with performance improvements and new features. However, there are a lot of patches, even small ones, that focus entirely on the security of the Macbook.

It is imperative to have your system up to date. Installing the most recent version will further improve the overall safety of the computer.

Method #7 – Secure Personal Data

Even if you take all the necessary measures and precautions, it would still be in your best interest to secure personal data by backing it up using Time Machine or other tools, like clouds.

At the end of the day, nobody can be absolutely guaranteed about the safety of the information on their computer. And there is no shame in having it protected.

Method #8 – Create Strong Passwords

Being smart about your passwords is another method to guard the computer against potential hackers. Of course, there are users who even enable automatic login, but this course of action is not recommended if you are worried about the security of your computer.

Never use the same password for different platforms, especially ones that are important, like your bank. Also, when creating a password, use a generator that will give you a strong option. Avoid random words with a few numbers or symbols at the end of it.

Method #9 – Reinstall the OS

If you feel like the Macbook is not secure, and it needs a new start, reinstall the operating system. While the process itself is complicated and not something that a lot of people want to go through with, it will delete all the junk that has accumulated over the years and remove threats, giving the Macbook a fresh start.

The internet has created new opportunities for all businesses all over the world to reach larger and new markets for their products. It also makes their work easier and more efficient by using a computer and mobile-based tools. Any company that adopts the use of the internet, whether it’s just email or cloud computing, should embrace cybersecurity as part of the plan. Digital information theft is one of the most common forms of fraud today, way ahead of physical theft. Companies have also embraced the use of APIs that help create new revenue streams, streamline internal operations, and form successful partnerships. While at this, the risk of APIs as a source of infiltration gets very high. These API tutorials will guide small business owners on measures they should take to ensure that the APIs they use are secure.

Why Small Businesses are Attacked More than Larger Businesses

Most attacks on small businesses are done to get personal data that can be used in identity or credit card theft. Even though larger businesses have more data that can be stolen, small businesses are at a higher risk of attack since they have less secure networks that are easy to breach. Small businesses also lack the budget, time, and expertise to ensure proper security. Some even lack IT security specialists and employee training making it very easy for them to be attacked.

Improving PC and Phone Security

1. Training all Employees

It is very essential for small businesses to ensure that all employees working in the enterprise are trained on the enterprise’s security policies and network security best practices. Security policies evolve with time due to more complicated attacks making it essential for small businesses to regularly update their employees about new protocols. To be on the safe side, small businesses should also make it mandatory for each employee to sign a security document after being informed of all the policy protocols. This will hold them accountable and make them understand that action will be taken if the security policies are not followed.

2. Mobile Devices’ Policies

Most small businesses lack enough budget and therefore allow their employees to use their own computers, smartphones, or other devices for work purposes. This increases the chances of attack. It is, therefore, essential for businesses that allow this practice to have a well-detailed policy focussing on security precautions. There has been an increase in the popularity of wearables with wireless capability that might leave small businesses exposed when connected to networks at the workplace. All these devices should be included in security policies to minimize the risks of an attack. Employees should also set up automatic security updates for all the devices that they use to access the company’s network. This is because security updates come with critical patches to security holes.

3. Using Firewall

A firewall is used to protect a network from unauthorized access and is often the first line of defense against a cyber attack. Setting up a strong firewall provides a barrier between small businesses and attackers. To make sure that the small businesses are fully protected, they should also set up internal firewalls for additional protection. This is in addition to the standard external firewall. Businesses that have employees working from home should formulate policies that require them to install a firewall on their home network for additional protection.

4. Backing Up Data Regularly

A small business might have strong security settings in place but still get attacked. This does not mean that the security precautions are poor. It means that the businesses should be ready for any eventuality to avoid compromising their business operations. Small businesses should regularly back up all their data, and store them in different locations. This means that in case of an attack, or even a calamity such as a fire, the business will resume normal operations within the shortest time possible. It is also important to regularly check all backed up data to make sure that it works well.

5. Use of Safe Passwords

Most small businesses’ breach of data has originated from stolen, lost, or weak passwords. This is because most employees find it difficult to change their passwords regularly if they are not being forced, or rather asked to do so. Small businesses should ensure that all devices that are used to access the company network are password protected. They should also have password policies that should be enforced to minimize the risks of an attack. 

6. Documentation of Security Policies

Most small businesses operate by word of mouth, making it very easy to forget some security protocols. Also, a business might lose an employee who probably had all the important security protocols. In such a case, the business might lose a lot of information hindering the normal operations of the organization. It is therefore important to make sure that all security policies are documented, but access granted to just a few of the business employees.

Technology evolves every day. With new features comes new security threats. Small businesses should stay on top of technological changes to make sure that they understand what is needed to beat new tricks and threats from cybercriminals.

One of the most significant benefits of an internet contractor beginning today is that you don’t have to find out anything for yourself. As for the promotion of your goods, there are several examples to follow competitive online companies.

You can use ‘platforms’ to make your business start-up fast and straightforward – you don’t need to build your website, online store, or e-commerce website. Yes, these third-party services may form the basis for your long-term undertaking.

Amazon is possibly the most strong today. This once bookseller has become enormous over the years. It is a major online retailer that sells anything from toilet paper to athletic shoes and high-end electronics.

Becoming An Amazon Seller

If you’re looking to start a rentable side hustle or become your boss, selling on Amazon provides an immense and lucrative opportunity especially with the help of amazon seller tools. Yet while some online advertisers will have you believe it’s not just a magic money-making scheme.

To do this requires a sufficient budget, hard work, multiple studies, and several commitments. Some people are leaving today, before they can succeed, who continue their Amazon journey.

However, if you work hard, you can maximize the opportunity to start and develop a successful business with Amazon. Here is a helpful guide to become an Amazon seller, step by step!

1. Check Amazon for a product for sale.

Currently that you have decided to sell Amazon, the first thing you want to do is figure out what you want to sell. At this early point, the work you perform in this step is one of the most critical tasks. The data you collect and the product choices you decide about the success or failure of the project.

The popularity of a successful product or competing with medium-sized Amazon goods is much more essential to find good opportunities. You need to evaluate the products, competition, keywords, and trends of the industry thoroughly before you make a decision.

Retail arbitration is typically a good basis for an Amazon newbie. When you visit supermarket shops like Walmart or Target and purchase cheaper items at a higher price on Amazon, then online arbitrage is also known as RA.

The great thing about this approach is that you can sell your feet water on Amazon without a considerable investment. The definition of automated refereeing is the same except that discounted items are bought directly from vendors and are only available on Amazon.

Private label can be Amazon’s most flexible platform for sale. You consider a generic product and a supplier with an individual name, who can produce the drug in bulk at a fair price. You then change the outcome, add your logo and your company details, and sell it under your name.

Wholesale means that you purchase goods directly from a big company at a wholesale price and sell them at Amazon. The difference between this and private label is that you are buying products directly from an existing company through wholesale and only market them under their brand name through their consent.

2. Compete and learn the contest.

Seeing what others do in your niche is also worthwhile. See how costs are for your products. What products, particularly new products, they are selling. You can’t hold that way, even though your Amazon shop is good. You can not stagnate and will have to expand to compete with the competition.

An excellent way to research is to read positive and negative reviews of customers, particularly on AmazonYou can also have your products delivered to professional amazon product testers and have their feedback. Figure out what people dislike and what other things people want, and make sure you satisfy these needs and stop dropping.

3. Build a page for your Amazon shop.

Log in and begin developing your product listing, which is the product page on which the customer reads about your product and purchases it. A collection of things allows consumers to demonstrate what the goods are, why they should buy them, and what they are doing.

It is essential to be as accurate as possible when presenting your product. The specifics, materials, products, measurements, and all that a shopper needs to know are included. Also, you should read a new piece of content from the writers at Infinite FBA to learn how the Amazon PPC tool is effective to manage your campaign targets.

Use an Amazon PPC tool to automate your selling on Amazon. Merch Jar makes it easy to improve your ad performance in minutes.

4. Check for a producer.

Let’s suppose that you agreed to sell private label products sold by FBA. Where do you get your inventory? This phase aims to answer this question. It’s time for potential manufacturers to examine and find out what’s best for your business.

Alibaba is one of the most commonly used private labels. This website is a great place to start looking for a company from abroad that can supply your product in bulk.

Make sure that you do your homework and choose a renowned company to work with. As a Verified manufacturer and a Gold manufacturer, ALIBABA provides its quality control initiatives. Such names are confirmed by non-Alibaba third-party organizations and affirm the organization ‘s legitimacy.

Reports of the answer time and amount of transactions over six months can be found on the manufacturer’s product page.

5. Optimize your list.

We go back to the list of items we have begun with phase 4 for search engine optimization. The goal is to make sure the record reaches the highest number of customers finding your service. As described above, it is necessary to use the most suitable keywords to construct a search and traffic list.

You may already collect keywords in the earlier product research phase, but you are given a list of the top keywords for entering your product into keyword research. Perhaps you would like to write a title that artfully combines the top keywords, and the main terms are the first five.

Good Read for Amazon Sellers: Learn How to Build a Sales Pipeline

Top Amazon Seller Tools You Should Use

To help you accomplish Amazon’s next success story, here is a list of several valuable amazon seller tools that you can use.

1. Price tools for Amazon.

For consumers worldwide, price is so critical. We found RepricerExpress to be the best pricing resource on the market for Amazon. It’s a super fast and economical tool to boost your online sales and profit by offering competitive prices.

In addition to basic and advanced rules, sellers can freely customize pricing strategies, set min, and maximum prices to protect the margins, imports, and exports of filtered searches and templates to snap price changes.

2. Feedback from vendors and ratings for goods.

Amazon sellers recently published their customer unsatisfactory metrics feedback. Feedback is a hot subject. Computer tools like FeedbackExpress can help customers interact more easily. 

You can give a constructive review to the customer automatedly. The app also warns you when you receive a negative review so that you can take quick steps to mitigate your business disruptions.

3. Computer Helpdesk

eDesk is a complete range of customer service desks based on ecommerce. It offers an efficient platform for e-commerce companies to centralize and manage all their business support, information, resources, and other functions.

4. Shipping

ShipWorks can download and send orders from your online stores easily. You can use ShipWorks for custom invoices and packaging lists, monthly or weekly reports, promotional emails, and much more after you have sold them.

5. Fiscal Levels

With more than 7,000 companies, TaxJar is the leader in eCommerce sales tax management. They are built to help retailers and developers spend less time on selling taxes and spend more time growing up their loved ones.

6. Pay

Currencies Online merchants like you are getting foreign-market money with no local banking accounts issues. Coin Direct customers can make exchange rates savings of up to 3% of gross revenue compared to international markets.

7. Checks

AMZFinder lets you automatically forward feedback and email review requests, management of reviews, and orders to increase the reputation of your Amazon shop and its customers.

8. Procurement

The best items for Amazon sales are an essential part of an e-commerce journey. SourceMogul is an online seller platform that automatically searches the product if you need to help the sourcing process. Hundreds of online retailers can match or upload custom listings or large lists to suit your business needs.

Maximize The Benefits of Being an Amazon Seller

You could start with just one Amazon product. But if you want to make any money, you will have to grow to sell all kinds of things. Again, you have to look closely at the market, see what is selling well, and hop on the ride.

It is also necessary to use the holiday season. It’s Christmas time when brick and mortar retailers make their money every year. The same applies to online sellers. Make sure you treat a flood of orders well.

And for that, there’s a way to pay twice. You can include affiliate links to your products in your marketing by joining the program of Amazon’s Associate. 

Final Words

The Amazon algorithm allows customers to view a list of the products they recommend when they visit the site, and if they don’t even seek your client, their product can attract attention. Amazon also has a vast network of affiliates that can show people how to use Amazon ads on their websites for their products.

Artificial Intelligence (AI) is a new technology that different industries have adopted to increase efficiency and production capacity. Some people know it as machine learning. About 29 percent of chief executive officers from medium and small businesses believe that AI will impact enterprises soon, according to a survey done by Vintage. The following are four ways that small businesses can use artificial intelligence.

1. Coach Your Sales Executives Using Advanced Tools

Many small businesses rely on their sales executives to generate revenue. So, it is important to train your team using the right tools. Chorus, Jog, and Gong are new artificial intelligence tools that you can use in your enterprise. They transcribe and record each call that a sales representative receives.

The tools then compare strategies that the sales executive applies to those which top sales team members in your business use. AI tools analyze different strategies based on the ratio of time sales representatives spend talking or by word choice. The tools allow you to share efficient strategies with the whole sales team without making a detailed review. To know more about AI, you should join AI ML courses first.

2. Integrate an AI-Infused CRM to Improve Sales and Marketing

Customer-Relationship Management (CRM) systems collect customer data from social media, phone calls, and emails to automate or improve sales. Salesforce has started using AI to enable small business owners to review client feedback from different communication channels. The analysis helps them in improving lead generation and marketing in their businesses. An AI-infused CRM increases lead generation results and allows you to optimize your client acquisition process through sales-relevant insights.

3. Use a Chatbot to Answer Clients’ Questions

Small businesses including gaming apps have started integrating artificial intelligence in their systems. As AI shapes online, gaming websites use chatbots to facilitate smooth customer communication. They resemble customer service representatives who offer unlimited customer support. At times, popups appear at the bottom of your screen when you visit particular websites. Even so, some small businesses lack a dedicated sales team. They can use chatbots to address clients’ needs and assign crucial tasks to their employees.

4. Conduct Analysis Using Artificial Intelligence

Analysis is one of the most vital operations in all businesses. Investors can use AI to perform predictive analysis in small businesses. Analysis is appropriate if you lack the financial capability to invest in machine learning. The following AI-powered analytics software efficiently analyze operations in businesses:

• Amazon Machine Learning: The service offers tools for developing machine learning models. Amazon Machine Learning has easy analytics and small business owners can connect it to data kept in Amazon S3, Redshift, and RDS.

• Microsoft Onboard: Microsoft’s objective is to empower individuals and organizations using artificial intelligence. Microsoft Onboard is an open-source software framework which competes with Tensorflow and Caffe. It helps businesses scale across many machines.

• H20: It has open-source and free primary tools. You can download the tools to access the H20 platform. It has an Apache 2.0 license and you can run H20 tools on AWS-powered clusters.

Artificial intelligence will soon have a huge impact on small businesses. Investors can coach sales teams using advanced tools, improve marketing by integrating AI-infused CRMs, use artificial intelligence to conduct analysis, and answer customers’ questions using chatbots. The technology won’t replace employees. Instead, it will improve their efficiency and performance.

Running a small business is not as easy as it sounds. You’ll get pulled in different directions simultaneously. And if you are to succeed, you have to take control of your mind, time, and energy. Small business owners are usually in charge of daily operations such as employee issues, payroll, or any problem that needs to be solved during the day.

If the demands are starting to overwhelm you, do not give up. There are hundreds of business and productivity apps out there that will help you keep everything organized and neat so that you can delegate tasks effectively and stay on top of your business operations.

So, which are the best phone apps for a small business? They will largely depend on your business and preferences. If you don’t have the time or energy to go through the endless list of apps, we are here to help you. Let’s get started!

Apps for Productivity

1. Evernote

Evernote allows you to clip pieces of information from the internet and tag them for an easy search process. You can also alter these pieces by adding tables, pictures, video, and audio to name a few.

Evernote can also be used for journaling, to-do lists, contacts, recipes and to store emails and tweets. You can enjoy all these features for free in the basic version. The business version costs 12 bucks per month with more features which include more space for uploads and admin controls.

2. Pocket

Pocket, as its name suggests, makes it easy for you to save articles, videos, or any other content you find valuable online.

When you’re tired of reading funny comments or tweets on social media platforms but you still want to relax while reading something interesting, Pocket will come in handy. The best part is you don’t need an internet connection to access what you saved. Pocket is simple and easy to use.

3. Wunderlist

Wunderlist is a very effective to-do list app. You can create an endless task list and share it with whomever you want. Lists will sync automatically so that your team can see which tasks or items have been completed. Wunderlist has launched a powerful business app that helps you delegate tasks to your immediate team and create subtasks.

They can add notes, program reminders, and set deadlines. The basic version is free while Wunderlist for business costs $4.99 per month for every user.

Apps for time management

All business owners need to be accountable for how they spend their time. These apps will help you get started in this area.

4. Rescue Time

If you are like most people, you probably spend too much time on social media platforms such as Facebook, Instagram, and Twitter to name a few. Plus, with the introduction of online shops, it’s easy to waste time and money on things that you don’t need. According to luckynj.com, the basic version is free while the premium version costs 9 bucks per month. Rescue Time is available for Android, Linux, and Apple devices.

Rescue Time, as its name suggests, helps you manage your time better by blocking certain sites, setting notifications, and tracking online activity.

5. Toggl

Toggl is an amazing time management app as it will help you track every second during the day. You can track clients and projects, view well-designed graphs, timesheets, and sync your reports with other project management apps.

All your team members can use Toggl. And you can divide them into different groups to boost performance. Toggle free version can be used by a maximum of five users while the Pro version doesn’t have a set number of users. It costs 5 bucks per month per user.

Project Management Apps

6. Basecamp

Basecamp is one of the most popular project management apps around the world today. Its interface is not only streamlined but also intuitive thus making it easy for you to chat within projects, invite team members, create checklists, and track progress. You can also create workflow calendars to keep all team members on the same page. Basecamp charges per project with plans starting from $24 and going up to $150 per month.

Conclusion

If you are struggling to manage your business every day, these apps will come in handy. With the right combination and proper use of tools, you can streamline your business operations and simplify them to save time and money. Download these apps today!    

Do you know what’s the biggest threat to the majority of companies nowadays? Cyber attacks. That’s why it’s essential to learn basic rules on how to protect your company from data breaches, hacker attacks, etc. If your company is looking for reliable IT support that’ll help prevent any cyber problems from occurring, take a look here.

If you’re an employee and want to learn more about cybersecurity, in the article, you’ll find the top six cybersecurity tips for employees. These tips may sound sometimes trivial to you, but remember that practicing them will allow you to add something to your company security.

1. Protect your data

Okay, it sounds obvious, but you’d be surprised how many people forget about this elementary rule. Avoid sharing your personal information like security number, address, and credit card on sites that don’t look legitimate.

Also, don’t log in anywhere using your work email address. Scammers can easily hack your email and gain access to company data. They can even take control of your company’s social site, so you need to be careful. That’s why everyone must get educated in the field of Cyber Security by taking any Cyber Security courses online.

You should avoid sending any photos from the workspace as well. Sometimes you can send someone a pic of something confidential without even knowing it. The same goes for the pictures you share on your social media.

2. Connect to secure network and use VPN

Before you log in to any company accounts, make sure that the connection is secure. The company Wi-Fi should be protected and hidden, but it’s safe to check it from time to time.

Now, if you have to work remotely, you should try to avoid public networks. They can be risky and make your data vulnerable to any cyber-attacks. If you have to use one, you should use a VPN to protect you and your data.

VPN can be a perfect protection tool against any attacks. More companies are acknowledging that and provide their employees with it. But if your company doesn’t, you should consider getting one for yourself.

3. Use strong passwords

That goes without saying, but there are still people who use passwords like Andy123. Passwords like that make hackers jobs much easier, and therefore make your company more vulnerable. A strong and complex password is one of many steps to help your company secure its data.

A strong password should contain at least ten characters and include numbers, symbols, capital letters, etc. You ought to change your passwords regularly as well. You may be overwhelmed with the number of passwords you create, but there are password managers to help you with that.

Password protection may not be enough to make sure your company is protected. But it’s the first step to make sure it is.

4. Avoid pop-ups, insecure links, and unknown emails

That’s one of the most important things you can do, and yet many people can’t obey this simple rule. Don’t open any pop-ups or click on insecure links while you’re surfing through the web. This hacker tactic is called phishing.

The phisher will do everything they can to make sure you open things they send; every link and pop-up content virus or malware that can be a severe threat to your company’s security.

The same goes for unknown emails. Remember that it’s easy to fake a company email address. So if you didn’t start the conversation and see a new email that may look legitimate, don’t open it. It’s likely to contain malware or viruses as well.

5. Install security software

If you’re an employer and want to make sure your company and your employees are safe, you have to invest in security software. Security software providers revise their software regularly so that their clients can be safe from new threats.

If you want to make sure your company is protected, you should install security software. It’s also essential to check for any updates and install them right away. That also applies to any personal devices you use at work, like a smartphone or laptop.

Also, inform your IT department or security manager on any suspicious activities you may notice. This way, they’ll act fast and put out potential threats before they occur.

6.  Make regular data backups

Any company needs to make sure their data is secure. That’s why you have to make sure that it won’t be lost or stolen. It’s important to remember about regular data backups if you want to prevent your data from being lost.

It may be the most important thing you can do to secure your company next to installing security software. Mind that the majority of security breaches happen because hackers want to steal your data. By backing it up regularly, you’ll be able to provide better security.

There are many ways you can backup your data. It depends on your company policy, whether you should use cloud or external hard drives.

Summary

In conclusion, it’s vital to make sure your company is safe. It doesn’t matter if you’re an employer or employee; you have to do everything you can to help protect your company data from any cyberattacks. There are many things that you may consider to be minor, but in reality, they can be essential for overall company security. Remember that everything can make a difference, so make sure everyone in your company follows security rules.

Mobile technology is constantly improving, which means shopping for a new phone requires understanding which devices are new, improved and overall best at the time of purchase. While many opt for standardized devices such as iPhones, the level of versatility and functionality found in Android phones ensures users can find exactly what they need.

With that being said, which Android phones are the most worthy contenders in 2020? Let’s take a quick look at the best options on the market currently and help you come to a decision.

Samsung Galaxy S20 – for Everyday Users

The flagship phone of the Samsung enterprise, the brand’s Galaxy line has long been a popular choice for Android consumers. Weighing in at just under 6 ounces, the 6.2-inch Samsung Galaxy S20 makes for a great Android mobile device for most consumers. With a pristine 1440×3200 pixel resolution, images, videos and apps alike will be crisp and brilliant on the screen.

Its photo and video capturing potential is also immense. Offering up to 108 megapixels of photo-grabbing beauty, 33 megapixels of still video capture, 8K video and up to 100x zoom functionality via its Space Zoom technology, capturing all of those important moments will be a piece of cake.

Other features you expect (such as 5G compatibility, 5000 mAh of battery life and up to 512 GB of internal storage) can also be found on this top-of-the-line Android solution.

Vivo V Series – for Price-Conscientious Consumers

Those in the market for cutting-edge Android technology without the hefty price tags of traditional smartphones need look no further than the Vivo V Series lineup. With four different phones available, the Vivo V Series offers users access to an affordable and powerful Android phone for around half the price of other flagship entries.

With 32-to-48-megapixel cameras utilizing AI technology, up to 128 GB of internal storage, battery capacity up to 5000 mAh and Snapdragon processors designed to maximize battery consumption, you’ll be able to snag video, photos and audios without having to worry about needing to recharge your Android device constantly (click here for information on the battery capacity of new phones).

Google Pixel 4 – for Multimedia Enthusiasts

Google’s Pixel 4 line is an excellent choice for Android lovers who love to capture the world around them in photos and videos – day or night. Specializing in transforming those challenging shots into professional-looking cinema and photography, Google’s latest generation of Night Sight is included on Pixel 4 phones (which allow great photos and video without the need for flash).

Utilizing features such as an improved portrait mode that make photos resemble ones taken by a DSLR camera, the Google Pixel 4 is a top contender for Android users seeking to garner the most from their cameras while on-the-go.

BlackBerry Key2 – for the Tactile Lover

Last but not least, there is an increasing demand for the return of a physical keyboard on select Android devices. With screens bigger than ever, trading a bit of screen size for a tactile keyboard is once again feasible. While not the most modern phone on the list in terms of technical specs, the BlackBerry Key2 is a worthy contender for those wanting that physical feel in their Android experience.

Featuring 64 to 128 GB of internal storage, a 3500 mAh battery (BlackBerry’s software is optimized for energy use, making this battery easily on par with other manufacturers’ 5000-mAh batteries) and 4.5” of screen in addition to the nifty physical keyboard make this latest addition to the BlackBerry line worth considering if you prefer a physical keyboard for day-to-day use in emails, typing and beyond.

Ultimately, the most worthy Android phone for 2020 depends on your preferences and day-to-day use. These four phones in particular each have their pros and cons, but balancing use factors such as multimedia, tactile preference, budget and all-around use mean that at least one of these Android phones would be excellent in the hands of virtually anybody shopping for a new device.

Daily shopping is an important part of our life. We buy products, household chemicals, and spend most of our budget on shopping. However, fewer people experience a responsible attitude to grocery shopping, which means that plenty of unnecessary goods appear in our baskets.

So, if not controlling our budget, we are more tended to spend more than if making a shopping list. Additionally, if following the special deals, collecting coupons and vouchers, we can save even more than expected.

If you are looking for a special discount or want to find out if there is a promotion, discount, or coupon offered, it’s best to check out the Bass Pro Promo Code. This discount code program is one of the most sought after promotional codes for online stores. The good thing about the Bass Promo Code is that all you have to do to get the best results is to enter the code in the shopping cart.

We recommend you to use several grocery shopping apps and take your shopping under control. Here are seven options, which can assist you to save more and plan your purchases.

1. Bring!

This app makes shopping easy and smart. The developer solves plenty of shopping tasks in a single app, which includes shared shopping lists, delicious recipes, discount cards, and personalized Bring offers. The application will help you organize the shopping process and will accompany you from the idea of the dish to the trip to the supermarket.

Manage any number of lists with your family or friends using your smartphone, computer, smartwatch, or voice assistant. Moreover, this app supports plenty of languages, which can be used by happy customers from all over the world!

2. Rabato

This incredible app assists you in collecting the updated catalogs of your favorite stores and the best deals from various grocery chains. This is a perfect solution for customers, who would like to save on everyday shopping. If you are a bad smartphone user, you also can browse weekly ads on the Rabato website.

3. Lidl

This well-known grocery chain has many chances to be downloaded on your phone. It helps customers to keep track of the latest promotions, BOGO offers, and sales. Weekly leaflets make this task especially simple, while every item has a clear product description. You can plan your shopping list at home by learning them and calculate the required amount of money to avoid unnecessary spending. 

4. SAVE

This is a price drop alerts app for Walmart grocery, which helps people to save on their purchases at this chain. You can browse the prices by categories, add some products to favorites and learn the tips for the advantageous shopping. In addition to grocery, you can follow special deals in various categories such as clothing, furniture, home appliances, electronics, and others.

5. Auchan

Order thousands of products from Auchan directly in your mobile application — now it’s convenient and easy! The entire range of grocery items — from the cereals, flour, or butter to the goods for home or garden, toys, household appliances — everything is in the Auchan app. The app has plenty of advantages:

• intuitive registration and navigation;
• the wide functionality of shopping planning;
• the ability to personalize shopping lists and share them with other users;
• access to promotional offers, etc.

6. Walgreens Coupons

This well-designed app will help you to plan your purchases and save money thanks to coupons. You can get incredible offers for a wide range of items. All the promo codes and vouchers are distributed for free, so every user can get it immediately and use it during the shopping at Walgreens.

7. Beelivery: Grocery Delivery

If you have a tight working schedule or simply cannot spend some time shopping, just order delivery with this convenient app. Make a shopping list directly in the app and wait 20-90 minutes for a courier to bring it home. Do not postpone your daily plans for the future and let the service take care of you.

In Conclusion

Many people do not know how to shop online. As a result, their attempts turn into a complete disappointment. You can learn how to make smart purchases by using thematic apps. If you go to the grocery store, then do not forget to make a list. Think about how much you are willing to spend. At the same time, consider your capabilities. Try not to exceed the budget. If there is a temptation to buy something out of the list, take money only for planned purchases. Then you simply will not have any extra money. Good luck!