Video marketing doesn’t have to involve big budgets – if you’re inventive enough, even a small business with a low budget can put together an effective campaign.

New businesses looking to grow rapidly find video marketing even more relevant. The best online video editor is one that equips you with state-of-the-art video editor tools at a reasonable estimate. With an easy movie maker, you can manufacture a comprehensive range of social media videos – from Reels to YouTube videos.

To create professional video content, you need to invest in video overlay software. This way, you can add text to video online along with graphics, animations, and sound. If you are unsure about shooting your brand videos, you can choose from hundreds of video templates.

Still not convinced about the importance of video? Here are the 10 best, low-budget, video marketing tips for businesses for your brand to succeed.

1. Create Video Content That Solves Problems

Users will only see your video if they are interested in it for some genuine reason, whether utility or entertainment. If the user doesn’t need to see your video content, there is no demand for viewers’ attention. To address this issue, your video content has to be structured appropriately, with titles, intro, main content, and an outro.

Users have a short attention span; you have to hook them instantly. Create a script that tells them about your offerings in an engaging narrative. A business video maker comes with hundreds of text animation templates that are designed for specific industries.

Using video merger software, you can make your video stand out using a blend of text, images, and graphics.

2. Use Captioning Software For Effortless Viewing

Businesses should design videos that are as effective without sound as they are with it. Adding text to videos online using captioning software is a quick solution. Market research says that a significant fraction of viewers watch videos without sound. They are there only for the visual experience. So, it is all the more important to use video overlay software to add animated text, images, and graphics.

Ministries have recently seen a huge growth in their memberships after using closed captioning software. Captioning software has been a blessing for the elderly and the deaf. It has removed the need to wear headphones for long hours.

Those who don’t understand spoken English can comprehend the sermons now. All in all, it is a great example of the utility of converting speech to text using a video editor. Moreover, captioning has the advantage of driving SEO. Companies that use this approach have improved their visibility on Google searches with time.

3. Come Up With Contextual Marketing Ideas

Whenever a marketing opportunity comes up, don’t let it pass by you. Festivals, national holidays, sports events, and any kind of special dates like Valentine’s Day, etc., are all opportunities – for both contextual and tactical marketing.

Four different tactics for creating great videos

• The first is creating video content around the product. You can focus on the features, benefits, and design.
• Secondly, you can create content on the price. This can include coupons, discounts, EMI options, and so forth.
• Then, you can target your customers using video-based promotions. This can be around product launches, product combos, festive offerings, and so on.
• Lastly, the content can revolve around the place of origin or the destination. This could be where the products and services are made or where they are marketed.

Promotional advertising ideas work well when designed deftly. A good example is that of real estate marketing ideas that can be designed around a particular place. If interest rates are down, then real estate ads can be designed around the advantage of buying immediately.

4. Repurpose Your Existing Content Using Video Editing Software

If your business has been engaging with video marketing for some time, use your old content and repurpose it to generate new videos. The trick to really effective video marketing is editing content in such a way that it comes across as new. This new content can be used to reach a larger audience.

This will, of course, save you money on production. Online video editing is very easy and affordable. That’s why brands across every industry use it to grow their audience. Using video merger software, you can combine old clips with new ones or rearrange their sequence with new text animations.

Remember, you don’t need to reinvent the wheel. If you have come across a great idea, use it in different forms to generate quality content on the same lines.

5. Optimize Your Social Media Videos

Using video marketing software, you can publish across various social media platforms. One size doesn’t fit all, though, especially when it comes to social media videos. A video has to be resized for every platform, and an online video editor takes care of that.

Optimizing video content saves costs, as creating new content for every platform would raise production and editing costs.

6. Use Templates For Your Online Video Marketing Production

Making a new video involves a lot of costs. Everything from choosing a location, casting, using props to set the right ambiance involves expenditure.

Instead, you can choose from video templates as per your industry requirements. An easy movie maker like Typito has templates for virtually any industry. Whether you want to do healthcare video marketing, YouTube marketing, B2B video marketing, or something else, there will be a template just right for you.

7. Use Text Animation Templates to Grab Attention

High-quality text animation makes your video content stand out. Instead of hiring a graphic designer, which entails enormous costs, you can go with text animation templates to save costs. It is necessary to add this text as most people watch videos in silent mode. You can use this feature to explain video titles, features, benefits, promotions, etc.

Text animations can increase interest exponentially in any kind of video, whether you want to make a video on “how to start a small business” or “easy small business ideas,” either way, motion text is required. If you own a business and are looking for cost-effective solutions, then these templates can work wonders for you.

8. Structure Your Video Content in a Proper Format

A video editing software can help you to grab the attention of the target audience, give out the required information, and convert the leads. First, you have to put out the title by adding text to the video online. This is to tell them what the video addresses as a theme.

Then, you come to the crux of the video. Here, the brand should inform the user about the features, benefits, pricing, etc. It is always helpful to focus more on benefits. While giving out the information, captioning software should be used for easier absorption of information. The brand can also include its business data to generate user trust and gain credibility.

The CTA should be put out clearly at the end of the video. Whether you want them to subscribe to your channel or direct them to your landing page, the intent should be clear.

9. Understand the Sentiment of Users for Your Video Content

If you fail at first, keep trying till you succeed! Video marketing is not a straightforward affair. Sometimes your videos will click, sometimes they may not generate interest.

Some amount of trial and error is required till you hit the sweet spot. Watch user comments, likes, and follows to get the big picture and make decisions on how the next video should look.

If your video marketing plan is not working as per expectations, generate fresh content with a different approach. There are hundreds of tools that are available to help you meet your goals.

10. Watch Video Production Podcasts

Whether you are a small business or a big one, everyone needs to learn to improve their video marketing plans.

You must remain updated about the latest editing tips and video marketing tips. Leveraging the mistakes of others so that you don’t make them yourself is also a wise takeaway in this exercise.

Simple things like learning how to use a YouTube video cutter can be found online easily. Topics like video marketing on YouTube are discussed widely online. Use this knowledge to create the best video ads.

Key Takeaways

• Use videos for storytelling and problem-solving.

• Add captions and subtitles.

• Generate tactical marketing ideas.

• Optimize your existing video content

• Save costs by using video templates and text animation

• Structure your videos with clear titles, body, and CTAs

• Try video editing for free today if you are keen to learn. If you already have been producing video content, welcome to a world of high-definition video templates. Let video editing be the key to your business’s success.

Having an in-house team of skilled videographers, editors, and sound engineers is ideal, but not always feasible. 

While it’s never easy to do, it’s more possible now than ever before for one person to plan, produce, and edit corporate videos on their own. And that’s something that brands and small businesses are realizing. 

With today’s technology, there are minimal barriers to entry for video production. This means that brands can work with smaller teams and individual creators without sacrificing video quality or overextending their marketing budget.

You may find a video editing software app that will work. However, just because it can be done doesn’t mean it’s easy. 

It is even possible for one person to accomplish what once required a full production team if need be. Some people find video production services team to be a good way to accomplish the task.

The good news is that it doesn’t always take a village to produce great-quality marketing videos. Sometimes, all it takes is one person with foundational skills and resources like free video editor.

In this guide, I’ll share six best practices for producing polished marketing videos on your own. Given some time and continual learning, you’ll become a one-person production powerhouse. 

1. Start With a Doable Video Concept

Every project requires detailed planning to ensure success. Scripts, storyboards, pre-production checklists, and shot lists transform your ideas into something tangible. 

Without these pre-production documents, the production loses structure. This means that you could waste time that you don’t have figuring out last-minute what shots you need, where to stage the lighting, and how the video will come together. 

The first step that you should always take as a one-person production team is to ask yourself if a video concept is actually doable. 

Is the entire video hinging on a piece of expensive gear you don’t have (i.e., a dolly track, drone, etc.)? Does your concept require you to film in three locations, but you only have the time and budget to film in one location?

Before you start filming — or even writing the script, planning the shot list, etc. — you have to really consider whether you have the budget, expertise, and time to turn the video concept into a reality. 

If you do, by all means, go for it. But if you don’t, you’ll just need to workshop a few other ideas that are more feasible. 

2. Cultivate the Right Message and Tone

A successful marketing video is one with a defined message and tone. To get this right, you’ll probably need to write and rewrite your script and then run it by the brand you’re working with.

Storyboards are an asset at this stage in pre-production, especially since they help you and your client visualize how the video will come together long before you pick up a camera. 

(Keep in mind that you don’t have to be a modern-day Picasso to create a good storyboard. You just need to make sure that the images work together to reinforce the overall message.)

By showing your script and storyboard to the brand, you’re able to eliminate any confusion or mixed messages sooner than later. This will help to make sure that everyone is in agreement with your production and the brand messaging is spot on.

The last thing you want is to produce a marketing video that the brand doesn’t like.

3. Make Better Use of the Gear You Already Have

You don’t need a lot of fancy equipment to produce quality results. 

Oftentimes your phone with the right additional equipment is enough to get good footage — especially if you’re producing marketing videos for social media. 

But we won’t beat around the bush: microphones are essential, and so is good lighting. 

You could film a marketing video on a Sony A7iii or another high-quality camera, but the overall effect will fall flat if the audio and lighting quality is poor.

That’s why it’s a good idea to research different types of audio gear and invest in equipment like a prosumer-tier lav mic that is A.) visibly discrete, B.) affordable, and C.) easily transportable.   

And in terms of lighting, a three-point lighting setup (i.e., a key light, fill light, and backlight) will help you eliminate shadows and unflattering glares while creating a really pleasing visual effect on the subject in the frame.  

Using this trio will dramatically increase the quality of your shots, and the good news is that you can also improvise. 

For example, if you only have a backlight and fill light, you could use the natural light coming in through a window as your key light.  

To see three-point lighting in action, check out the video below by ThinkMedia:  

4. Create Content that People Want to Engage With

There’s a reason why brands use marketing videos to increase engagement, drive traffic, and get more customers — it works.  Sr Mailing writes that pages with a video receive over 4 minutes of average time spent. 

During production and then post-production, it’s important to use multiple angles, b-roll, and still images in your marketing videos. And that’s because these different elements break up the visual narrative, which keeps viewers engaged longer.

Keep in mind that the attention span for 45% of viewers wavers one minute into watching a video, making them more likely to stop watching altogether. 

By constantly breaking up the action on-screen, the audience doesn’t know what to expect next. So not only are you able to capture viewers’ attention, you’re able to retain their interest while delivering the message. 

5. Streamline Your Post-Production Workflow 

Once you have all of the footage you need to edit a professional-looking video, the trick is to find video editing resources that make your job easier. 

There are a lot of competing products to choose from, ranging from software-specific to cross-platform. When you opt for the latter, you’re able to scale without worrying about compatibility.

Adobe Premiere Pro is one of the most recommended platforms since you can go from phone to desktop and back again thanks to its Creative Cloud. This makes it easier to edit video wherever you are.  

Also, this app automates the right aspect ratio and video quality for any social media platform. And you can record live audio and add voice over to video, sound bites, and music tracks.

6. Invest in Affordable (and Easy-to-License) Music

Marketing videos without background music are like pancakes without syrup, dry and uninteresting. 

Prerecorded royalty-free music tracks are a key ingredient for today’s marketing videos. Your audience expects to hear good and tone-appropriate background music — it’s as simple as that.

Music is also essential for effective brand marketing. It creates and reinforces an emotional bond between the brand and the audience. (Steve Olenski goes into greater detail about this in an article for Forbes.)

But, as you already know, just because music is important doesn’t mean it’s easy to find or license. 

As ideal as it might be, you can’t just hear a song on Spotify and add it to your video editing timeline right then and there. Copyright law exists so that the copyright owners of that song have a say in how the music is used.

A sound effects library and prerecorded royalty-free music tracks are a key ingredient for today’s marketing videos. Your audience expects to hear good and tone-appropriate background music — it’s as simple as that.

If you don’t get permission to use copyrighted sound effects or music, you’ll end up in major legal trouble when your marketing video is shared publicly. 

To avoid DMCA notices and Content ID claims altogether, you can find and license music from Soundstripe — and save yourself a lot of time in the process.

It takes less than five minutes on average to filter through our music library and find the quality tracks to underscore your message. 

Not to mention, you’re able to do all of this without putting yourself or a brand in legal jeopardy.

It’s a Wrap

Shooting, editing, and incorporating pre-recorded tracks to create polished marketing videos no longer requires a full production team. With some foundational knowledge, you can produce quality marketing videos that are engaging and results-driven. 

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Dave Staples is a freelance copywriter for Soundstripe, a company that helps businesses learn how to add music to a video by providing resources like royalty free sports music.

So, you want to start a YouTube channel? Perhaps more accurately, you want to start a successful YouTube channel that will not only serve many subscribers but ALSO earn you a decent living?

The desire to become a ‘YouTuber’ has increased a great deal in recent years. No doubt the average viewer sees an individual making a success of presenting via this social media channel and believes they too can make a similar splash.

The reality is that only a tiny fraction of those who have YouTube channels make a significant sum of money, with the vast majority running channels for fun or in the vague hope of one day ‘making it.’ If you are wondering about how to start a YouTube channel only to make money, then you may be biting off more than you can chew.

Your motivation to succeed is critical. The audience on YouTube is very savvy, and they can spot someone who is desperate to succeed without having the relevant talent to make that success a reality.

Recent statistics suggest that as few as 0.25 of YouTube channels make money. That’s one in 400. Clearly, this isn’t the greatest percentage, and such a statistic should scare the life out of anyone hoping to strike it rich.

However, if these numbers do not daunt you, then there are a few tips you can take on board that could help you battle those statistics and come out on top.

Know Your Market

Whatever niche your YouTube channel covers, it should be one that you have the necessary experience and knowledge of. Understanding YouTube niches is your way to get ahead! The audience on YouTube, overall, can spot a fake a mile off. They are also likely to see through an individual who is winging it. Therefore, it’s highly recommended to stick to what you know.

If you are looking to corner the market in a particular department, then consider the possible angles for your channel. Keep things simple. If you just want to run a channel where you discuss specific topics that interest you, that’s entirely valid. However, for the sake of clarity, try to narrow down the appeal and direction of your channel.

Perhaps the most crucial question to ask yourself before starting the process is ‘What is my YouTube channel about?’. If this is a question you can answer simply, then you are on the right road. If it’s not, then you may have to re-think your objectives.

If your channel revolves around reviewing recent movie releases, then make that the ‘niche.’ If it’s a podcast where you explore historical events, then similarly make that the source of your inspiration. Try to boil down the intention of your channel to a simple and understandable one. That way, your audience knows what to expect.

Consistency

If you are thinking of starting a YouTube channel, you should develop a plan of action. This should include a schedule of content delivery as well as a budget to cover all relevant costs, from the production of your videos as well as appropriate advertising you may well need to pay for.

You can use a YouTube Shorts scheduler to plan and post your short videos at the best times. First, create your Shorts and save them. Then, use a scheduling tool that supports YouTube Shorts. Upload your video to the scheduler and set the date and time you want it to go live. This helps you reach your audience when they are most active. Scheduling also ensures consistent content delivery. It saves you time and helps you stay organized. Using a scheduler can improve your channel’s performance and growth.

Be ready to produce content even when you may not be feeling it. If you have a weekly release schedule, then you’ll have to stick to it. Slacking off and altering your content production procedure will not help you to retain an engaged audience.

Do not Expect Instant Success

The biggest obstacle for most individuals seeking to make a name for themselves on YouTube comes in the form of expectations. There is a sense that success will come easily and instantly. Sadly, neither of these assertions are true.

It can, and will, take a long time to firstly build a sustainable audience and secondly to keep up the level of content needed to entertain them effectively. If you want your audience to increase organically, then you can expect it to take time before you have a large enough following for you to make a reasonable income from your efforts.

Produce High-Quality, Engaging Content

On top of all of this, you also need to produce content that is professional in both its delivery and its creation. This means that you should use top-quality equipment to film your content or to edit it. Content that looks amateurish will not go down well, especially given that the relevant tools exist that can help you produce great videos at a fraction of the price that it used to.

If the style of your videos is deliberately rough and ready, then YouTube viewers may accept that, but only if this is part of the overall ethos of your channel. In other words, the delivery of your content should match the tone and style you are trying to convey.

Correctly Use Metadata and Titles to Drive Viewers to Your Videos.

In order to better engage with your audience and the YouTube audience as a whole, you should correctly use the metadata and title functionality. Do some basic keyword research before entering this essential information, as it can drastically affect the reach your videos will get on the platform.

Check YouTube tutorials, and there are thousands of them before you tackle this aspect of the video uploading interface. It can really be the difference between a video that gets a few hundred views and one that might go viral.

Have Fun with It

To be perfectly honest, your involvement with a YouTube channel should never be solely about views and revenue. Clearly, these are vital factors, but above all else, you should be starting a YouTube channel because the subject matter is something you personally have a genuine interest in. The journey needs not to be grounded chiefly in financial gain.

Video for your business is here to stay. Using video production tools is now easier than ever. Some of the newest production tools can help your team create beautiful and engaging marketing campaign videos. When video communications are done right, your communications have a powerful, lasting effect. Hearts and minds open to video technology as you touch the prospective audience for your products and services with video productions.

Whether your business uses video in its corporate communications, media, or marketing strategies, video extends your business reach.

Stand out from the competitive noise. Marketers have so many content options to choose from. Your audience is human—they’re attracted to variety. The connective potential of video offers new ways to positively distinguish your business.

Video and Improved Conversion Rates

Your video conversion rate measures how frequently your customers click or engage with links or view-throughs. It’s calculated by the number of times your customers engage with the content, divided by the total number of views.

Marketing studies show that a landing page video on your business website landing page can almost double visitor engagement. Adding videos to your email can increase click-through rates even more. Customer view-throughs are also much more likely to buy your products online, too.

Vmation simplifies the task of making compelling videos for your business. Because your business has a story to tell, we simplify the range of tasks associated with engaging and supporting your business results with video and animation content.

Video performs well in a variety of formats, including social media video content, ads, presentation videos, or storytelling videos posted online. About one-third of online users spend about one-third of their online time watching video content.

Video as Part of Your Business Marketing Strategy

Video should be part of your business marketing strategy. It’s one of the ways to improve your user engagement, making your business website or blog stand out from the crowd.

There are many types of videos to boost your business results, including:

• Social media updates. A compelling video drives greater engagement than image and text updates.

• Testimonials. Video testimonials may boost audience trust in your brand and message.

• Brand stories. Video presentations and clips should be fun. Short videos are an ideal way to share your brand stories with an audience.

Other Compelling Ways to Communicate with Video

Business Culture and Internal Communications

Video is also an ideal way to support culture and communications with your internal team. Because culture creates and binds your team identity, it’s an essential framework for your business and employee relationships.

Video helps senior leadership to best communicate with employees and staff. It celebrates the organization’s values and wins.

Video Training

Corporate video training is another effective and efficient way to communicate with your team and workforce. Video training can be used to present and educate workers about human resources, safety, compliance matters, and more.

Video training engages the audience. It’s a much more effective format for training. The video viewer retains almost 100 percent of the message. In contrast, the reader recalls just 10 percent after reading written materials. Video training allows your business to deliver engaging, cost-efficient, consistent, and scalable communications.

Safety Training

Safety training is an essential but frequently overlooked market for video communications. To keep employees and workers safe, you must first engage them. Making viewers aware of safety issues is the first step to saving lives.

Safety training is especially crucial in high-risk industries. Businesses can also focus safety materials on workers in higher-risk jobs within the organization. Creating engaging and highly effective video safety training is one of the easiest ways to protect workers while saving money for your business.

Product Demonstrations

Show, don’t tell. Animation and video product demonstrations are ideal for prospective buyers and users of your business’ product and services. Developing this video content is one of the best ways to show product benefits, showcase product features and educate customers.