Future of Security and Streamlined Check-Ins: Visitor Management Software

Posted on February 1, 2023 by Nikki Gabriel

Visitor management is a crucial aspect of modern-day businesses and organizations. With the ever-increasing security concerns, companies have to ensure that their facilities are protected against unauthorized access, while also providing a welcoming environment for visitors. This is where visitor management software comes into play.

Visitor management software provides organizations with a convenient and efficient solution for controlling access, tracking visitor information, and ensuring a secure and streamlined check-in process. By using a digital visitor management system, organizations can verify the identity of visitors, monitor and track visitor activity, and securely store visitor data.

By automating the check-in process and securely storing visitor data, visitor management systems help organizations to achieve a better balance between security and efficiency, making them an essential tool for modern workplaces.

According to FnF Research, the visitor management software market is expected to be valued at over US$ 1529.50 Million in 2021 and US$ 2724.42 Million by 2028. A growing requirement for paperless administration, as well as a heightened awareness of security dangers, are contributing causes.

In this article, we will explore in detail the benefits of visitor management software, including its impact on security, efficiency, and data privacy.

Security

One of the main benefits of visitors management software is that it helps enhance security. Visitor management systems provide a secure and controlled check-in process that helps to identify and verify visitors. This helps to prevent unauthorized access, reduce the risk of security breaches, and provide a safer environment for employees and visitors.

Verification of Visitors

Visitor management systems typically require visitors to provide identification and verify their identity through methods such as scanning a driver’s license or passport, or through the use of biometric data such as fingerprint or facial recognition. This helps to ensure that only authorized visitors are allowed access to the facility, reducing the risk of security breaches.

Tracking of Visitors

Visitor management systems also provide a secure and efficient method for tracking visitors within a facility. This is important for emergency situations, such as fires or natural disasters, where it is important to quickly locate and evacuate visitors. Additionally, visitor management systems can also provide detailed logs of visitor activity, which can be used to monitor and analyze visitor behavior.

Efficiency of Check-Ins

Visitor management systems also improve efficiency by automating many aspects of the check-in process. For example, digital visitor sign-in systems eliminate the need for manual data entry, freeing up time for employees. Additionally, the use of electronic badges, or visitor ID cards, helps to reduce wait times and make the check-in process faster and more streamlined.

Customization of Check-In Process

Visitor management software also allows organizations to customize their check-in process to meet their specific needs. This includes the ability to create custom forms, set up electronic sign-in sheets, and define the type of information required from visitors. This customization allows organizations to streamline their check-in process and ensure that only the necessary information is collected from visitors.

Data Privacy

Visitor management software also helps to protect visitor data privacy by ensuring that sensitive information is securely stored. Digital visitor management systems use encryption technology to protect visitor data from unauthorized access, ensuring that visitor information is kept confidential. This protects visitor information from being misused or stolen, helping to maintain visitor trust and ensuring compliance with data privacy regulations.

According to CookieScript, worldwide data privacy regulations will be strengthened in 2023, as well as privacy standards in the United States, with more investment in privacy technology, and other developments such as improved openness in data collecting and processing.

Integration with Other Systems

Another benefit of visitor management software is its ability to integrate with other systems and tools used by organizations. For example, visitor management systems can be integrated with access control systems, allowing organizations to control and monitor visitor access to specific areas of a facility.

Additionally, visitor management software can be integrated with HR systems, allowing organizations to track employee-visitor interactions and ensure compliance with internal policies and procedures.

Conclusion

Visitor management software is an important tool for modern organizations, providing enhanced security, improved efficiency, and data privacy protection. With its secure and controlled check-in process, visitor management systems are a valuable tool for organizations looking to improve security, reduce risk, and ensure that employees and visitors are protected.

Bitcoin Lost 60% of Its Value in 2022 – What to Expect in 2023 and 2024

Posted on January 31, 2023 by Hamza Razzaq

2022 has been the worst year for the cryptocurrency industry so far. The crypto market as a whole has fallen over 50% from its peak in 2021. Talking specifically about Bitcoin, it witnessed a whooping loss of over 60% in value, starting the year at $47,669 and ending at $16,547.

The devastating drop of Bitcoin was highly unexpected due to the astonishing 2021 year, but it was triggered due to multiple global economic events, from increasing inflation and rising interest rates to the fall of major crypto exchanges FTX. So, this article will shed light on key market events that triggered the downward path of Bitcoin and then predict what 2023 looks like for Bitcoin.

What Caused Bitcoin to Lose 60% of its Value – Key Market Events in 2022

2022 has not been just the worst year for the crypto market, but the bond markets also fell by over 20% from their 2021 peak, while the benchmark S&P 500 fell by around 19.4% year to year. So, what led to such downfalls? Let’s divide 2022 into three parts and highlight the key events:

Start of 2022

With the start of 2022, governments around the world faced the growing issue of inflation. The start of Russia Ukraine war just worsened the whole situation and bought a new wave of inflation. In order to address inflation, central banks worldwide started to increase interest rates. For example, Fed hiked a 0.25% point interest rate on March 16, 2022, which was the first increase since December 2018. Afterward, the Fed again hiked the rate by 0.5% on May 4, 2022. Similar hikes were seen in other central banks around the world as well.

The strict monetary policies with concerning inflation decreased investors’ appetite for risk. So, investors started pulling out their investments, which caused panic. Investors were selling their high-risk assets aggressively to grab the attractive yield until the market stabilizes again. Owing to that, Bitcoin, which started the year at $47,669, dropped to around $29,000 by May 2022. The crypto cap, which topped 3% in 2021, was fallen over $1 trillion by the end of the second quarter of 2022.

Middle of 2022

The crypto market started showing some signs of stability by the end of the summer. The confidence of investors began to return. In fact, the CoinDesk Market Index (CMI) achieved a summer top level of $1,092 on September 12. Bitcoin made a high of $24,424 on August 13 after making a low of $19,000 by June 18. In the meantime, the Fed was continuously increasing the interest rate, but it was no longer damaging the market like before.

New platforms like Quantum FBC came out of the thin period and provide better service and higher integrity than previous trading platforms.

Another main reason behind investors’ confidence was due to FTX, one of the largest cryptocurrency exchanges that once even hit a $32 billion valuation. FTX also helped BlockFi, the large CeFi lender, from bankruptcy and also invested heavily in crypto companies, startups, etc. In short, FTX was considered one of the trusted companies in the crypto world.

End of 2022

The crypto market didn’t face any major crash until the late fall of 2022. However, the unexpected revelations about FTX and its sister company Alameda Research in November changed the whole scenario. Furthermore, Changpeng Zhao, Binance CEO, responded instantly to the public about his concerns with FTX’s solvency, which resulted in massive withdraw of funds from FTX, eventually making FTX pause withdrawals of customers.

It was discovered that Sam Bankman-Fried, the CEO of FTX, had created a ‘secret backdoor‘ through which he could access investors’ money without anyone knowing. After the discoveries, FTX filed for bankruptcy protection in late November. All these devastating news destroyed the sentiments of investors. The crypto market crashed, the CoinDesk Market Index dropped to $795, and Bitcoin price touched the $16,000 figure.

How’s the Future Looks for Bitcoin in 2023

Looking at the patterns of the crypto crash in 2023, it is evident that the unregulated market is not giving investors the confidence they need. The shocking FTX incident has impacted the credibility of the crypto market greatly. Theft, fraud, careless lending, and bankruptcies are also becoming more prominent in the crypto world now. Owing to that, users are now calling for regularizing crypto with more involvement of government to oversight activities and reduce the chances of fraud.

One thing worth knowing here is that all the issues in the crypto market in 2022 have nothing to do with blockchain technology. No one doubts the technical aspect of crypto. In fact, the crypto industry has also seen some great tech developments in 2022, such as successful shift of Ethereum from proof of work to proof of stake blockchain model. Users can utilize the platform Bitcoin Era for a effective and mobile-friendly trading platform.

In 2023, the Bitcoin pattern is not much predictable because there are both positive and negative opinions around Bitcoin. If we look at the current trend, Bitcoin started the year 2023 at $16,540 and is currently trading at $23,013 (January 26, 2023). It shows Bitcoin has been in a bullish trend ever since the start of 2023. One justification is the negotiations around Fed’s interest rate, which might make Bitcoin continue the upward movement. In addition, many wealthy investors called “Bitcoin Whales” have also started accumulating Bitcoin once again.

However, many analysts still believe that Bitcoin will follow the bearish trend once again. Mark Mobius, the founder of Mobius Capital Partners, predicts that Bitcoin might fall into the $10,000 range in 2023. In fact, Standard Chartered, the global bank, even predicts a crash of Bitcoin up to $5,000 in 2023. Many believe that higher inflation, tighter monetary policy, and similar other factors will make investors avoid holding Bitcoins for the long term.

Overall, Bitcoin is in a bullish trend currently. But it is true that investors will be more cautious this time considering what happened in 2022. So, if Bitcoin price starts plunging, we might see aggressive profit-taking. So, it is likely that Bitcoin will move in sideways with some highs and lows throughout the year. To sum up the discussion, it’s going to be an exciting year for Bitcoin, which is likely to set the trend for the upcoming years.

Features of Buying and Registering Real Estate in Dubai

Posted on January 31, 2023 by Boby Kom

The Arab real estate market does not depend on the economic situation in the world. Dubai remains one of the most popular destinations in demand by foreign citizens. The city with developed infrastructure attracts those planning to move for permanent residence or considering real estate in Dubai as an investment option. Let’s figure out what points you should pay attention to, the prices for houses in Dubai Hills for expats, and what additional costs the owner bears.

Options Available to Foreigners

The United Arab Emirates allows the ownership of real estate by right of ownership for those who do not have citizenship of the country. However, when choosing a location, you must consider that the deal can be carried out only in some areas of the city. Long-term leases are provided for up to 99 years for places not included in the limited list. The list of freehold zones is quite wide, which allows you to buy overseas property in Dubai following your taste preferences and planned budget.

Rights of a Foreign Property Owner in Dubai, UAE

There are no restrictions in comparison with the citizens of the country. You can own, inherit any housing, sell it, live permanently or dispose of it as an object for investment. There is no taxation on apartments in Dubai, both in terms of ownership and rental.

Is It Possible to Buy an Apartment in Dubai With a Mortgage?

The installment format is quite possible. The loan rate can vary from 5.5% to 6% per year; however, confirmation of the material security of the transaction is required for registration. The collateral can be the purchased property in Dubai or a down payment. You will also need a document confirming solvency. The amount of the required minimum is set by the bank depending on the object’s value. Not all developers have similar conditions for buying an apartment in Dubai.

What Does a Real Estate Transaction Look Like?

If the desired object is found, it remains:

draw up and sign a preliminary contract; it is allowed to use Arabic and English;
sign an agreement on the sale and purchase; it is also “Contract F.” An advance payment accompanies the process;
apply for a Certificate of No Objection;
make the final settlement and transfer the property to your possession.

If housing is purchased at the stage of shared development, the procedure is greatly simplified.

What Additional Costs Does the Buyer Bear

Those choosing to move to Dubai should consider that, despite the absence of taxation, no additional costs can be avoided when buying an apartment, house, or villa. Among them:

realtor fees;
one-time fee for the registration of the transaction;
fee for obtaining a document confirming the right of ownership.

More information about real estate in Dubai can be found on the official website of AX Capital.

Help Those Planning to Move to Dubai With Finding Housing

A tourist visa allows you to come to the country and stay there for up to 30 days, using the time to complete a transaction or search for housing. However, for those planning to move to Dubai, it is much more convenient to get acquainted with the region’s peculiarities and study the housing options on the market with current prices even before visiting the UAE.

Best Practices for Preventing Data Loss and Maximizing the Chances of Successful Software Recovery

Posted on January 31, 2023 by Shafiul Azam Mahiyan

Preventing data loss is crucial for individuals and organizations alike. Not only does it spare you the headache of trying to recover lost information, but it also helps you maintain the integrity of your data. Here are some best practices for preventing data loss and maximizing the chances of a successful software recovery:

Regular Backups: One of the most important things you can do to prevent data loss is to regularly backup your data. This way, if anything goes wrong with your computer, you have a copy of your data to restore from.
Use a Reliable Storage Device: External hard drives, cloud storage services, and network-attached storage devices are all reliable options for backing up your data. Make sure to choose a device with a good reputation for reliability and use a reputable provider for cloud storage.
Keep Software and Operating Systems Up-to-Date: Regular software updates can help fix vulnerabilities that could cause data loss. Keeping your operating system updated is also important because it can help prevent data loss from system crashes or other problems.
Uninstall Unused Programs: Uninstalling unused programs can help free up space on your hard drive, reducing the risk of data loss due to full hard drives.
Avoid Overloading Your Computer: Overloading your computer with too many programs, or large files can increase the risk of data loss. Be mindful of the resources you’re using and take steps to minimize the load on your computer.
Use Antivirus and Anti-malware Software: Viruses and malware can cause data loss and compromise your personal information. Make sure to install and regularly update antivirus and anti-malware software to keep your computer secure.
Don’t Turn Off Your Computer During a Write Process: When you’re saving a file or installing a program, don’t turn off your computer until the process is complete. Doing so can cause data loss and corrupt your hard drive.

If some reason, a hard drive failure has occurred, first, it is important to ensure that your PC is shut down and unplugged as soon as you become aware of a data loss. This will help to avoid any further damage or data loss that could occur from continued use of the computer. As we mentioned in point one, always try to create a backup of your data regularly so that you have a recent version of the data in case of a potential problem.

Once the computer is powered down, you can use a variety of data recovery tools to try to recover the lost data. Some of the most popular tools include disk cloning software, data recovery software, and specialized data recovery hardware. It is important to be sure to use the right tool for the right job, as some of the more powerful tools may cause further damage to the data. Additionally, it is important to have the proper knowledge and experience to properly use the tools, as improper use could cause further data loss.In conclusion, by following these best practices, you can prevent data loss and increase your chances of successful software recovery. Regular backups, using reliable storage devices, keeping the software and operating systems up-to-date, uninstalling unused programs, avoiding overloading your computer, using antivirus and anti-malware software, and not turning off your computer during the writing process are all important steps to take.

Outsourcing Vs. Offshoring: Which Software Development Model does your Business Require?

Posted on January 31, 2023 by Jagdish Chandra Bhatt

Offshoring and outsourcing have become overused buzzwords that are frequently misapplied. Outsourcing and offshore software development both aim to improve business processes and operations. Both concepts prove to be beneficial in a variety of ways, including increased productivity, lower costs for solutions, more qualified specialists, and access to advanced technological outcomes.

Whether it’s software or payroll processing, a company is more likely to outsource non-core competencies or seek the services of a professional offshore development company. Organizations will save money by not having to invest in developing them internally.

Outsourcing is now an essential component of any organization’s growth strategy. Experts predict an 8.5% CAGR from 2021 to 2028. The market value of this engagement model is expected to reach $435.89 billion by 2028.

The following blog, as the title suggests, focuses on the key differences between the two, namely offshore vs outsourcing. So, let’s figure out which model will work best for your company.

Key Differentiating Factors of Outsourcing and Offshoring Software Development

Despite their popularity, business owners still struggle to define and distinguish these two business practices from other engagement models. As a result, the terms outsourcing and offshoring are frequently used interchangeably.

So, what exactly is the distinction between outsourcing and offshoring? Today, we’ll take a closer look at these two so you can make an informed decision for your next project.

1. Resources

Outsourcing Model: Every company has a plethora of business functions, many of which are non-core activities that provide no distinct advantage over competitors. Outsourcing to a third party allows you to concentrate entirely on your core competencies and achieve short-term objectives. The outsourcing model also addresses the company’s lack of specialized expertise and solves the problem of high in-house employee costs.

Offshoring Model: One significant advantage of moving a business offshore is access to a vast pool of talent. In developed countries, there is enormous pressure to find and hire people with the right skill set, particularly in software development and production.

2. Cost-effectiveness

Outsourcing Model: Outsourcing is a business model that typically has low costs and thus significant savings. The cost of maintaining infrastructure and administration, for example, is almost entirely eliminated, making it a very cost-effective approach. According to a Deloitte study, outsourcing functions to a third party reduces total costs by nearly 45%.

Offshoring Model: Cost-cutting is undoubtedly the most important factor driving companies to consider offshoring. Offshore teams in countries such as India are extremely talented and enthusiastic about their work. Offshoring allows companies to access this exceptional talent without incurring the same high costs as in the West due to the lower cost of living.

3. Flexibility

Outsourcing Model: Outsourcing can be managed in increments of a few hours or days; it only works when you need it. This level of adaptability is especially important for businesses with sporadic work.

Offshoring Model: Assume that a company establishes an offshore finance team. That team is on a permanent basis, so even if there is no real work to be done, you are still paying them to just sit around.

4. Ownership

Outsourcing Model: When a company outsources work to an outside team, it inevitably loses some, if not complete, control over how the work is completed.

Offshoring Model: The company retains complete control over its core business in the offshore business model. They are solely responsible for recruiting a stellar offshore team, as well as directing and training them.

5. Communication

Outsourcing model: Outsourcing is usually better for tasks that are well-defined and can be completed without requiring too much interaction from your team or company.

Offshoring model: Offshoring is better suited when the tasks require more communication and collaboration.

6. Cultural Specifics

Outsourcing model: Because cultural differences are such an important part of communication, tech companies pay close attention to them. While outsourcing occurs in your country, you should not experience significant cultural differences.

Offshoring model: Because not every startup is prepared to deal with extreme differences in time zones or work ethics, this point may have an impact on your company’s productivity. When you outsource to a different culture, your values may clash.

Outsourcing vs Offshoring: The Takeaway

Finding the right balance between distributing a company’s core and non-core competencies is not always easy. Both outsourcing and offshoring have advantages and disadvantages.

High-quality outsourcing is usually the best option for short-term projects that don’t last more than a couple of months.

Offshoring, on the other hand, is the way to go if you’re a company looking to improve your operations by partnering with a competent software development company team, hand-picked from a deep pool of talent – while still maintaining complete control of the process.

A Quick Guide To Enterprise Mobility Management

Posted on January 30, 2023 by Nora Sbalckiero

Enterprise mobility management (EMM) is essential for organizations looking to streamline their mobile device management strategy. It provides a central control point for managing, configuring, and securing an organization’s mobile devices. It also helps organizations ensure compliance with security policies and other regulatory requirements.

The EMM solutions always use different tools that let organizations manage the mobile device lifecycle. This includes everything from provisioning and configuring devices to revoking access if a device is lost or stolen.

Below is a quick guide to enterprise mobility management.

The Evolution Of EMM

The EMM solutions were implemented as a way for organizations to allow their users to bring devices to the office instead of restricting users to company-issued devices. However, EMM now evolved into a multi-faceted approach that helps organizations control their mobile device infrastructure.

You can click here to learn more about how EMM solutions have evolved and how devices are managed.

Enterprise mobility management started as a mobile device management that allows the IT team to configure and manage devices and enforce security policies. It has since evolved into a multi-faceted approach with the addition of other components such as mobile application management (MAM), mobile content management (MCM), Google mobile analytics, and identity access management (IAM).

How EMM Works

The EMM solutions use a variety of tools, such as mobile device management (MDM), mobile application management (MAM), and mobile content management (MCM). Here’s a quick view of how the tools work:

Mobile Device Management (MDM)

Mobile device management is the core of any EMM solution. It allows IT administrators to remotely manage and configure devices, deploy apps, and enforce policies across devices. The MDM solutions also allow the IT team to track the device’s location, manage firmware updates, and revoke access if a device is lost or stolen.

For the devices to be managed and controlled remotely, they need to have vendor-specific EMM profiles installed. Companies like Microsoft, Google, and Apple offer such profiles. This profile is specific to the vendor and enables secure communication between the device and the EMM provider.

Mobile Application Management (MAM)

Mobile application management allows organizations to securely deploy applications to devices, manage access control and permissions, and remotely wipe an app’s data if a device is lost or stolen. The IT team doesn’t access the whole device. Instead, it can access the applications on the device. Employees can also access the company’s application remotely. They can perform inventory management, app configurations, and troubleshooting tasks.

Mobile Identity Management (MIM)

Mobile identity management is an authentication process that identifies and verifies users. This ensures that employees can access the data they need while keeping the organization’s systems secure. Mobile identity management allows organizations to grant access to specific users based on their location, roles, or other criteria. It can also restrict access based on policies such as security threats, suspicious activity, and more.

Mobile Content Management (MCM)

Mobile content management allows organizations to store and share content with employees on their devices securely. This includes documents, images, videos, and other files. The IT team can access the content remotely and enforce security policies such as encryption and password protection. Employees can also access the content securely from any device.

Additionally, MCM can be used to determine access controls that employees have in the company’s data. For example, the IT team can set up policies allowing employees to access content only from specific devices.

Unified Endpoint Management (UEM)

Unified endpoint management is the unification of MDM, MAM, and MCM. This allows organizations to manage all endpoints from one console. Unified endpoint management provides businesses with real-time visibility and security features such as device authentication, encryption, data protection, and more.

Benefits OF EMM

There are many benefits that an enterprise mobility management solution brings to an organization. Here are a few:

Streamline IT processes: The EMM solutions allow the IT team to manage and control devices remotely, reducing manual efforts. These provide a central platform to manage devices, deploy apps, and set up access control policies, streamlining your operations.
Increase productivity: The EMM solutions provide employees with secure access to their data and applications from anywhere, anytime. This helps increase employee engagement and productivity. For example, employees can access their work documents away from their desks.
Improve security: The EMM solutions allow organizations to enforce security policies on all devices, such as encryption and password protection. This ensures that the data is secure and protected from unauthorized access.
Cost savings: The EMM solutions provide businesses with a cost-effective way to manage their devices and applications. Organizations can save money on hardware, software, and maintenance fees.

Knowing the benefits helps you decide how EMM can impact your organization.

Conclusion

Enterprise mobility management is a comprehensive tool for managing, configuring, and securing mobile devices in an organization. It includes components such as MDM, MAM, and MCM, which all help organizations ensure secure access to devices and content. This guide has provided a quick overview of how EMM works and what it consists of. With this knowledge, you can determine if an EMM solution is right for your organization.

Illuminating the Darkness: A Night Vision Drone

Posted on January 30, 2023 by Linkin Pubal

Introducing the latest technology in drone innovation, the “Illuminating the Darkness: A Night Vision Drone.” Equipped with advanced night vision capabilities, this drone allows for surveillance and exploration in low-light environments. Its high-resolution camera and infrared technology can capture clear images and footage even in complete darkness. This versatile tool can be used for a variety of purposes, including search and rescue operations, security and surveillance, and even wildlife observation. Step into the future of drone technology with the “Illuminating the Darkness: A Night Vision Drone.

What Is a Night Vision Drone?

A night vision drone is an unmanned aerial vehicle (UAV) equipped with advanced night vision technology. This allows the drone to capture clear images and footage even in low-light or complete darkness. Night vision drones typically use infrared technology to achieve this, which can detect the heat signature of objects and illuminate them for the camera to capture.

How Does It Work?

Night vision drones work by using infrared cameras and sensors to detect the heat signatures of objects in the dark. The camera captures the infrared light emitted by the object, and the sensor detects the heat signature. The information is then processed by the drone’s onboard computer and used to create a clear image of the object. This technology allows the drone to see in complete darkness, making it useful for a variety of applications such as search and rescue, security and surveillance, and wildlife observation.

Benefits of Using a Night Vision Drone

Improved safety for night-time operations: Night vision drones allow for surveillance and exploration in low-light environments without risking human lives.
Increased efficiency: Night vision drones can operate during the hours of darkness, allowing for round-the-clock surveillance and operations.
Enhanced capabilities: Night vision technology allows drones to detect objects that would otherwise be invisible in the dark, such as heat signatures.
Cost-effective: Night vision drones can be a cost-effective alternative to using manned aircraft or ground-based surveillance methods.
Versatility: Night vision drones can be used for a variety of purposes, including search and rescue, security and surveillance, wildlife observation, industrial inspections, and emergency response.

The click for DJI Mavic 3T, for instance, can be used for both daytime and nighttime operations. Moreover, they can cover a large area quickly and efficiently.

Search and Rescue Operations

Night vision drones can be used in search and rescue operations to locate missing persons in difficult or dangerous terrain, such as in dense forests, rough mountains, or at night time. The drones can cover large areas quickly and safely, and their night vision capabilities allow them to search in low-light conditions without risking human lives. They can also use thermal cameras to detect heat signatures of individuals, making it easier to locate lost or injured persons.

Security and Surveillance

Night vision drones can be used for security and surveillance purposes to monitor and protect important sites, such as industrial facilities, national borders, and critical infrastructure. They can be used to detect and track intruders, as well as to provide real-time intelligence on potential threats. Their night vision capabilities allow them to operate during the hours of darkness, making them a valuable tool for 24/7 security operations.

Wildlife Observation

Night vision drones can be used to observe and study wildlife, especially nocturnal species, in their natural habitat without disturbing them. The drones can provide close-up images and videos of animals in the dark, which can be used for research and conservation purposes. Additionally, they can also be used to monitor poachers and illegal hunting activities at night.

Industrial Inspections

Night vision drones can be used to inspect industrial facilities and equipment, such as oil refineries, power plants, and wind turbines, at night. They can provide a safe, efficient, and cost-effective alternative to traditional inspection methods, and their night vision capabilities allow them to detect potential problems that would otherwise go unnoticed in the dark.

Emergency Response

Night vision drones can be used during emergency response operations, such as natural disasters or accidents, to provide real-time information and support to first responders. They can be used to assess the damage, locate survivors, and provide aerial surveillance of the affected area. Their night vision capabilities also allow them to operate during the hours of darkness, which can be crucial in search and rescue operations at night.

Technical Specifications

Camera Resolution

The camera resolution is one of the most important technical specifications of a night vision drone. It refers to the number of pixels in the camera’s image sensor, and a higher resolution means a clearer image. Night vision drones typically have high-resolution cameras that can capture clear images and footage even in low-light or complete darkness. The resolution of the camera also determines the level of detail that can be captured in the images and videos.

Infrared Technology

Infrared technology is the key component that enables night vision drones to capture images and footage in low-light or complete darkness. Infrared cameras and sensors detect the heat signatures of objects, and the information is then processed by the drone’s onboard computer to create a clear image. The quality of the infrared technology used in a night vision drone will determine the accuracy and resolution of the images it can capture.

Flight Time and Distance

The flight time and distance of a night vision drone refer to how long and how far the drone can fly before its battery needs to be recharged or replaced. This is an important technical specification to consider, especially for applications that require the drone to cover large areas or to operate for extended periods. The flight time and distance can vary depending on the model and size of the drone, as well as the weight of the equipment it is carrying.

Durability and Weather Resistance

Durability and weather resistance are important technical specifications to consider when choosing a night-vision drone. Drones are exposed to various environmental conditions, such as high winds, rain, and dust, and it’s important to ensure that the drone can withstand these conditions and continue to function properly. A durable and weather-resistant drone can operate in a wider range of conditions and extend its lifespan.

Control and Connectivity Options

Control and connectivity options refer to how the night vision drone can be controlled and the data can be transmitted. The control options include manual or remote control, while the connectivity options include wireless or wired connections. The control and connectivity options can affect the ease of use, the range of operation, and the security of the drone. It’s important to choose a drone with a control and connectivity system that meets the specific requirements of the intended application.

In Conclusion

Night vision drones are powerful tools that can be used in a wide range of applications, such as search and rescue operations, security and surveillance, wildlife observation, industrial inspections, and emergency response. Their ability to capture clear images and footage in low-light or complete darkness makes them a valuable asset for operations that are difficult or dangerous for humans.

Night vision drones are equipped with advanced technical specifications such as high-resolution cameras, infrared technology, long flight time and distance, durability and weather resistance, and control and connectivity options. These specifications enable them to provide efficient and accurate results. The technology behind night vision drones is constantly evolving, and we can expect to see even more advanced models in the future.

Overall, night vision drones are an essential tool for professionals who need to operate in low-light conditions, providing a safe and efficient alternative to traditional methods. They can help professionals to make better and faster decisions, saving time and resources. They can also be used to enhance the security and surveillance of important sites and to protect endangered wildlife.

Marketing Tips You Will Want To Hear

Posted on January 30, 2023 by Charlene Brown

Marketing is the driving force behind any successful business. It helps you reach your target audience, build customer relationships, and increase brand awareness. However, it can be hard to know where to start when it comes to marketing your business. That’s why we’ve compiled this list of powerful marketing tips that everyone wants to hear. From understanding the basics of digital marketing and customer segmentation to leveraging influencers in your campaigns, these strategies will help you get the most out of your efforts and ensure that you reach the right people for maximum success. So if you’re ready to take your business’s marketing strategy up a notch, read on!

Understand the Basics of Digital Marketing

Understanding the basics of digital marketing, such as SEO, content marketing, and email campaigns can be invaluable when it comes to reaching your target audience. By creating high-quality content containing relevant keywords, you can improve your website’s ranking in search engine results pages (SERPs), directly impacting visibility. Additionally, email campaigns are great for staying in touch with customers and creating relationships that lead to repeat purchases. On the other hand, if you are, let’s say, from North Carolina, and if you are considering hiring a marketing agency in North Carolina or any other local marketing agency, make sure to read the reviews and check their portfolio before making your decision. Digital marketing has become essential for businesses of all sizes, and professionals can really help you understand the basics of it a lot easier and practical.

Leverage Influencers in Your Campaigns

Influencer marketing is a powerful tool for reaching your target demographic. By partnering with influencers who have an engaged and relevant following, you can extend the reach of your campaigns and increase brand awareness exponentially. Additionally, micro-influencers often provide better ROI than large-scale influencers due to their smaller yet highly engaged audiences. When leveraging influencers in your campaigns, it’s important to ensure that the influencer’s values and message align with those of your brand. This will ensure the highest chances of success for your campaign.

Know Your Target Audience and Create Customer Segmentation

Creating customer segmentation is an effective way to get the most out of your marketing efforts. By understanding who your target audience is, you can tailor your campaigns and message appropriately. Additionally, keep in mind that customers’ wants and needs may change over time, so it’s essential to stay current with their preferences. Good customer segmentation will allow your efforts to become much more relevant and effective, depending on the type of audience you target. Furthermore, customer segmentation can also help you to identify opportunities for growth and identify potential new customer bases.

Show your Brand using Engaging Web Design

A great marketing tip is to use quality web page design to show off your brand. A well-designed website can tell your brand’s story in a powerful way. Use colors, fonts, and images that match your brand. This makes your website look unique. It helps customers remember your brand. Also, make sure your website is easy to navigate. This means customers can find what they want without trouble.

Another tip is to make sure your website works well on mobile devices. Many people use their phones to browse the internet. If your website looks good and works well on a phone, more people will enjoy visiting it. This can lead to more customers for your business. In short, a quality web page design is not just about looking good. It’s about making a strong connection with your customers. This can make your brand stronger and more successful.

Web design can be difficult to get right if you are not an expert in the field yourself. This is why it’s always worth outsourcing this task to web design professionals who know what they’re doing. This will ensure that you get a sleek, easy to use site that is compatible with desktop and mobile.

Analyze Your Data to Make Informed Decisions

By utilizing analytics tools such as Google Analytics or Mixpanel, you can gain valuable insights into customer behavior and track the success of your campaigns. Data analysis will allow you to make informed decisions about how to adjust your strategy in order to get the most out of each campaign. Additionally, analyzing customer data can help you target campaigns more effectively, such as by creating lookalike audiences to reach new potential customers. Finally, analyzing your data also allows you to test different strategies and track their effectiveness in order to optimize your efforts.

With more info on metrics and analytics, you can make informed decisions about your marketing strategy and adjust it accordingly for maximum impact. Data analysis will allow you to make informed decisions about how to adjust your strategy in order to get the most out of each campaign. Additionally, analyzing customer data can help you target campaigns more effectively, such as by creating lookalike audiences to reach new potential customers. Finally, analyzing your data also allows you to test different strategies and track their effectiveness in order to optimize your efforts.

Stay on Top of Industry Trends

Staying on top of industry trends is essential for any successful marketing strategy. This means staying up to date with the latest news and developments in your field and understanding current consumer preferences. Additionally, it’s important to think outside the box when it comes to marketing strategies. Utilizing emerging technologies such as virtual reality or augmented reality can be a great way to stand out from the competition and reach your target audience in an innovative way.

Develop a Powerful Brand Message

Having a powerful brand message is essential for establishing brand recognition and creating an emotional connection with your customers. A strong, clear message will help to differentiate you from the competition and give potential customers a reason to choose your product or service over others. Additionally, it’s important to stay consistent with your messaging in order to create trust within your target audience and to ensure your message is seen in the right places. Finally, make sure that your messaging is tailored to each platform or channel you are utilizing, as well as taking into account any cultural or regional differences in order to ensure maximum effectiveness.

Invest in Quality Content Creation

Quality content helps to engage your customers and provide them with useful information about your product or service. Additionally, high-quality content can help establish trust between you and your customers, leading to higher conversion rates. Investing in quality content creation not only ensures that your campaigns are effective but it also demonstrates to customers that you value their time and are committed to providing them with quality content.

Finally, it’s important to remember that no two marketing strategies are alike and what works for one company might not work for another. By utilizing the best practices outlined above, however, you can ensure a successful strategy for your brand. Developing the right marketing strategy requires time, effort, and dedication but it can pay off in a big way. With the right approach, you can reach your target customers in an impactful way and create long-lasting relationships with them.

6 Proven Digital Transformation Trends for IT Consultants in 2023

Posted on January 28, 2023 by Scott Fluent

Nowadays, everything is digitalized. New technology is shaping our lives and changing our working style. Clients also expect industries to follow these trends and provide results accordingly.

When it comes to consultancy firms, the situation is not different. Clients want consultants and consultancy firms to adopt digitalization and use digital tools for maximum benefits. If a firm doesn’t act according to the wishes of its clients, it might lose people.

In addition to losing clients, a consultancy firm won’t be able to compete with other competitors. If someone doesn’t stay up-to-date with digital transformation trends, they are forgotten. Here are some trends that are essential for IT consultants to follow.

Increased Migration to the Cloud

The cloud has become a popular medium for storing all kinds of data. From freelancers to multinationals, everyone is using cloud technologies for daily work. It helps cut down expenses, improves accessibility, and helps avoid tedious maintenance work.

All that one requires is a fast internet speed which is available everywhere. Therefore, your consultancy firm should prefer the cloud. Almost every Transformation and Technology Consultancy firm relies on cloud technologies.

It’s easy to store data of any type and size on the cloud. The best part, you don’t have to be physically present at any one place to access the data. With cloud technologies, individuals can conveniently access crucial data from even their homes.

Online Consultancy

There was a time when consultants would meet clients in person. They would visit offices or other locations to understand the needs of every individual. However, now all of it is done online with the invention of Teams, Zoom, and other digital platforms.

Online consultation is a demand of the present time. Consultants can work from remote locations and communicate virtually with every client. That way, one doesn’t have to waste money on transportation and can meet multiple clients. Even clients feel at ease speaking with consultants from places of their choice.

These digital platforms automate the entire process of collecting requirements and collaborating with multiple stakeholders. Thus, saving essential resources. The advantages of online consultancy make it a popular trend in 2023.

More Usage of Customer Data Platforms

Being in the consultancy department, you deal with multiple people. With each individual, you get new information. From addresses to names and favorites, there are several things you will keep in your system. However, without using this data accurately, you are only wasting space.

Regardless of your company size, you will have clients. If you do not learn about their behavior and desires from their existing data, you won’t be able to provide them with relevant offers and advice.

In such cases, customer data platforms come in handy. These systems use client data to create more personalized campaigns for your customers. No matter how massive the data size is, a customer data platform will easily handle it and extract valuable information from it.

If you believe these platforms are for marketing departments, you are mistaken. Any company or industry dealing with clients should use customer data platforms.

More Focus on CyberSecurity

One of the most crucial digital transformation trends is a higher focus on cyber security. We all are aware of the increasing number of cyber-attacks on various businesses. People are losing important data and money due to these attacks.

Thus, focus on securing your consultancy firm in every possible manner. The minute you overlook cyber security, you put your company at risk. So ensure there is a balance between people, processes, and technology. It helps prevent security threats.

You could use artificial intelligence, machine learning, and cloud technologies to create a more secure system.

No Touch Solutions and Digital Payments

Amongst all trends, we also have the no-touch solutions and digital payments trend. Since the time of Covid-19, people have become more aware. They prefer social distancing, and that’s where the contactless approach comes in handy.

Restaurants and e-commerce businesses are moving towards a contactless and digital payment approach. Customers don’t have to make any contact, even while paying bills. Your consultancy firm could do the same thing.

Using a digital payment system allows users to pay you at any hour and from any place. You don’t have to manage money, and clients who wish to maintain a social distance can do so with ease.

Higher Demand for Expertise in Niche Areas

There is a high need for individuals who specialize in a particular field. Instead of people who are generally good in every subject matter, companies look for subject matter experts. The reason is simple, subject matter experts are qualified to guide a company.

In such matters, the consultancy industry is no different than other sectors. People are focusing on longer-term strategy development rather than short-term projects. For this, a subject matter expert is a must.

In the coming years, having expertise in niche areas will become a necessity. If your consultancy firm offers expertise in niche areas, you will stand out amongst competitors.

Samsung “Galaxy Note” Permanently Discontinued – Is the S23 the New Note?

Posted on January 27, 2023 by Hamza Razzaq

The rumors are true. Samsung has announced that they are permanently discontinuing the Galaxy Note series. For many, the news does not come as a surprise since the company hasn’t released any new Galaxy Note since the last Galaxy Note 20 series in August 2020. Samsung even stopped the production of the Note 20 series in 2021. So, why Samsung suddenly stopped its flagship phone after years of success? Let’s explore it in this article and also see whether S23 seems the ideal replacement for Galaxy Note. And if you want to learn more about mobile apps and software setup, check Thoughtsoncloud.

The Rise of Galaxy Note

Samsung Galaxy Note debuted in October 2011 and started the trend of big phones. Since 2011, Samsung has kept releasing the new series of Galaxy Note with bigger screens, more functional S Pen, and plenty of other customized features. The Galaxy Note series even once faced huge criticism due to design errors in Note 7 (released in 2016), which caused Samsung to recall 2.5 million phones due to complaints of exploding batteries and overheating. Despite that, Samsung released Note 8 series in 2017 and kept launching new Note models until 2020.

Why Samsung has Discontinued Galaxy Note Series

The unique element of Galaxy Note was its big screen, S Pen stylus, and high-end hardware. But almost all the emerging smartphones also started coming up with similar big displays and features. So, the interest of users in Note started to decrease. It was even reflected in the Galaxy Note sales, as the company shipped 12.7 million Galaxy Note devices in 2019, which reduced to 9.7 million units in 2020.

Samsung decided against launching Galaxy Note 21 in 2021 due to the shortage of semiconductors. Afterward, a report by ET News also revealed that the company might suspend the production of the Note 20 series by the end of 2021. The company only assembled 3.2 million units of Note 20 in 2021, which was also significantly less than 9.7 million in 2020. Finally, Roh Tae-moon, Samsung smartphone chief, confirmed at the Mobile World Congress 2022 that Samsung has permanently discontinued its Galaxy Note series.

Is S23 the New Galaxy Note?

Samsung Galaxy S23 is set to release on February 2023. So, the question is whether S23 will be the new Galaxy Note. The answer is very well addressed by looking at the Galaxy S22 series, especially the S22 Ultra.

Samsung launched the Galaxy S22 series on February 9, 2022. S22 Ultra is the top-end model in the series, which resembles a lot with Note 20 Ultra. For example, it provides rounded sides similar to Note 20. From the height and width perspective, Galaxy Note 20 Ultra size is 163.3 x 77.9 mm, while the Galaxy S22 Ultra size is 164.8 x 77.2mm. So, there is not much difference in terms of size.

S22 Ultra has a dedicated S Pen slot with 70% lower latency than S Pen shipped with Note 20. The display of the S22 Ultra is 3x times more responsive to S Pen. In addition, S22 Ultra also includes all the other Note 20 features, such as Samsung Notes, AR Doodle, Smart Select, AR Doodle, etc. In short, S22 Ultra has all the capabilities we see in Note 20 and even more.

Galaxy S23 is set to release in the next few days and promises more enhancements than S22. So, if S22 Ultra was fulfilling all the needs of Note 20, we can expect S23 Ultra to offer more improved and new features. Therefore, we can say clearly and loudly that S23 (especially the S23 Ultra) is the new Galaxy Note.

If you are looking for a reliable and efficient solution to recover lost or deleted data from your Samsung device, then the product offered by PITS Data Recovery is the perfect choice. With their specialized Samsung Data Recovery software, you can confidently retrieve your precious files, regardless of how they were lost. Whether it’s due to accidental deletion, system crashes, software malfunctions, or even physical damage to your device, this product provides a comprehensive and user-friendly solution.

Samsung Looking Future in Foldables

Other than the decrease in users’ interest and the same big-size alternative models, another reason behind the end of Galaxy Note is Samsung’s emphasis on foldable phones. The company believes that its Galaxy Z Flip and Fold are the future because smartphone users need some new changes and are getting tried with the same minor changes in the specs of existing smartphones.

The interest of consumers and the sales of Galaxy foldables are gradually increasing with every passing year. The Korean tech giant shipped around 10 million foldable phones in 2021, which is more than Note phones shipped in 2020. In addition, Samsung has also made S Pen compatible with its Z Fold models. S Pen is also supported by Samsung’s flagship tablets, such as Tab S8, Tab S8+, and Tab S8 Ultra.

Besides increasing consumer interest, the high price of foldable phones also helps Samsung generate more revenue. So, although Samsung has ended its flagship Galaxy Notes series, it is becoming even strong in the market with foldable phones.

Wrapping Up

Samsung Galaxy Note had brilliant, successful years when it was considered the big and powerful phone no competitor offered. Its dedicated slot for S Pen lifted the game very high and resulted in millions of sales from 2011 to 2021. However, the Korean tech giant is very smart and smelled the downfall of Galaxy Note before it could become a problem.

Samsung’s move to foldable phones and S22 Ultra with a dedicated S-Pen slot have further cleared the company’s priorities. Therefore, the permanent end of the Galaxy Note series is not going to cause any harm to Samsung but will even drive more revenue with the sales of foldable flagships, which is the market Apple still has to explore.

Nutra Affiliate Program: What Is It and What Is Special About It?

Posted on January 27, 2023 by Alina Maksymchuk

Affiliate marketing has been developing dynamically for more than a year and attracts more and more people who want to change their profession, get a good income or just find an additional source of income.

Both beginners and experienced affiliates often choose to work with a CPA network because, in this case, they get several important advantages. In CPA affiliate programs, the affiliate gets access to many offers from different advertisers at once and can choose which ones to promote. In addition, in affiliate programs, the affiliate can always ask for help and advice.

It can be difficult to choose a network for cooperation since there are many niche affiliate programs on the market that work in the field of lifestyle, dating, finance, and e-commerce. But nutra, a category of products designed to maintain beauty and health, remains one of the most sought-after verticals in affiliate marketing.

Unlike many other niches, nutra never loses its relevance and shows stable development because people from different parts of the world want to stay healthy and active and preserve their youth and beauty. Therefore, many affiliates opt for nutra affiliate programs.

Where Can You Get Traffic From?

One of the main advantages of nutra is its flexibility and a large selection of traffic sources, which lets you reach a wide audience, effectively promote offers, and thereby earn high profits.

Novice affiliates might want to use no more than 2-3 communication channels at the same time. This will allow you to correctly distribute the budget for advertising campaigns. Experienced marketers, however, can use more traffic sources to find a working bundle, a combination of channels and communication tools that brings good profits and a steady flow of traffic to the offer.

The Most Popular Traffic Sources in CPA Affiliate Programs Include:

Social networks are most often used to launch targeted advertising. Targeting allows you to determine the target audience of the product as accurately as possible and show the offer to users who are potentially interested in it.

Contextual advertising contains advertisements that are most often placed in search results. The advantage of contextual advertising is its relevance to the request of the user who is initially interested in the product or service.

SEO promotion helps to increase the ranking of a web page with the advertised offer, thanks to which the resource rises higher in search results.

Native advertising is a type of indirect advertising that is most often integrated into useful thematic copy on an authoritative resource or in a popular blog.

Of course, these are not all types of traffic sources used by affiliates to promote offers effectively. CPA networks also use push traffic, email newsletters, advertising in messengers, banners and other promotion methods. But it is important to pay attention to the requirements of the advertiser. Quite often, business owners provide a list of allowed and prohibited traffic sources for their offers.

Nutra Affiliate Program Features

As a rule, nutra affiliate programs provide access to thousands of offers of various types. The variety of goods is another important advantage of such programs. Feeling better, losing weight, preventing diseases, getting rid of long-standing ailments – nutra provides solutions to a huge number of common problems, so you can always find a quality audience for such products.

Here are just a few of the categories of offers that are popular in different geos:

weight loss products,
vitamin complexes,
antifungal agents,
creams and ointments for joint pain
pesticides,
anti-aging creams,
hair care products,
means for potency,
health supplements.

Another advantage of nutra offers is the variety of their forms on the market: capsules, powders, ointments, creams, gels, syrups, serums. Such a range allows you to please even the most demanding audience and earn good profits in this niche.

Target Actions in Affiliate Programs

A thing to keep in mind when working with CPA affiliate programs is the form of payment that most often depends on the affiliate. In this area, a fixed monthly amount is rarely used to pay affiliates.

As a rule, the advertiser is ready to pay for a specific targeted action performed by the user, and the affiliate receives a percentage of the company owner’s income. This target action depends on the product or service being sold, as well as the goals of the advertising campaign.

Depending on the target action in the nutra affiliate program, the following forms of payment can be used:

1. CPS (Cost-per-Sale) — the affiliate receives a profit for each sale of a product or service made by the referred user.

2. CPL (Cost-per-Lead) — the advertiser pays if a user leaves their data on the advertising page, for example, shares contacts, registers in the system, or fills out a questionnaire.

3. CPV (Cost-per-Visit) — the amount of an affiliate’s remuneration depends on the number of users who visit the advertiser’s website or landing page.

4. CPI (Cost-per-Install) — the advertiser pays if a user downloads or installs certain software, including a mobile application or certain programs for a PC.

Conclusion

Among the abundance of CPA networks, it can be difficult to choose a niche that is guaranteed to bring a stable income to the affiliate. Of course, the amount of income depends on many factors, but the chances of success can be significantly increased by choosing a vertical that remains in demand among a wide audience.

That is why nutra affiliate programs do not lose their relevance. Health and beauty products are the categories of products that people all over the world are interested in, regardless of age, interests and income level. In order to reach a good income, you need to familiarize yourself with the features of nutra offers and take into account the characteristics of the target audience.

If you are working with an affiliate program whose reputation you are sure of, then experienced managers and consultants will help you find the most effective tools to work with nutra. This way, you will definitely be able to turn driving traffic into a worthy and stable source of income.

Top 10 Social Media Trends for Small Business Marketing in 2023 and Beyond

Posted on January 26, 2023 by Hamza Razzaq

For small businesses, social media marketing is the best way to have effective marketing in a cost-friendly way. However, social media marketing is influenced greatly by social media trends. Therefore, this article explores the top 10 social media trends worth knowing for small business marketing in 2023. So, let’s jump right to it.

There are over 4.6 million social media users worldwide, and the figure is going to increase with every passing year. With the growing number of social media users, businesses are also increasing their social media spending. It is projected that social media spending will reach up to $384.90 billion by 2027, with an annual growth rate of 9.4% from 2023-2027.

Influencer Marketing

Ever since the pandemic, the number of social-media celebrities or influencers has increased immensely. TikTok has helped many new everyday influencers to emerge. Businesses are also benefiting from influencers greatly, as such influencers help reach a large audience in the easiest way.

Influencer marketing has remained one of the key focus of marketers in 2023, and this is predicted to be the same in 2024. You can claim your share if you boost TikTok followers using established partners. However, it is likely that micro or nano influencers are seen as more beneficial because their audience trusts their opinions. Influencers who specialize in excellent narration related to your brand industry are the best fit. Therefore, it is believed that targeting a few micro-influencers and running marketing campaigns for a few months with them will help small businesses see a boom in their sales.

TikTok Marketing

TikTok became popular during the pandemic, and now it has over 1 billion monthly active users. It is highly popular with the young audience, so it seems best to target the millennial and Gen Z audience. The popularity of TikTok does not seem to slow down in 2023, and so does the marketing spending and the need for a top TikTok Ad Agency.

In fact, 85% of e-commerce brands are going to increase their advertisement spending on TikTok in 2023. So, if your small business is targeting the young generation, then TikTok is best for creating and marketing short-form videos of your brand.

Dominance of Video-Form Content

According to Cisco, 82% of consumer internet traffic will be in video form by 2022, which is almost a 73% increase from 2017. But the dominance is getting more towards short-form of videos, such as TikTok, Instagram Reels, YouTube Shorts, etc.

In addition, many brands are now opting for live-streaming for more engagement with a targeted audience. The live streams often demonstrate a product, promote an event, tell a story, or share other brand news. Therefore, video-form content will dominate social media in 2023, so social media marketing should be focused more on video content.

Growth of Social Commerce

Instead of visiting brands’ websites, social media users now prefer buying products directly from the social media platform. For example, Facebook now provides a separate tab of “Marketplace”.

As per Accenture, social commerce is likely to become a $1.2 trillion channel by 2025. Therefore, small businesses should emphasize on more friendly social commerce experience for users. They can market a few main products instead of the whole store and help consumers complete the purchase with minimal clicks.

Customer Service via Social Media

Customers no longer like to call or email brands for their queries. They intend to have more direct interaction with the brands via social media. As per Microsoft’s report on the Global State of Customer Service, 54% of the participants had a favorable opinion of those brands that address requests/complaints of customers directly from social media.

Customers like to have a feeling of relationship with brands, which is a key marketing tactic for small businesses. Therefore, they should tend to make customers feel more valued and provide them with direct top-notch customer service via active presence on social media.

Behind-the-Scenes Posts

Customers like brands that are transparent and open about the behind-the-scenes work environment. 53% of consumers say that the transparency of the brand attracts them to make the next purchases. Many brands show very formal behind-the-scenes posts, but if they create funny or interesting posts, it can engage consumers more. For example, you can place a camera at the entrance door of your office and record when employees reach in the morning and show the lazy ones in a fun way. Similarly, you can share a video about office pets if you are a pet supply brand.

According to the Facebook survey, 62% of participants acknowledged that they are attracted to brands’ products after seeing them on Facebook and Instagram stories. Therefore, small businesses can create unique and funny behind-the-scenes posts and share them as stories for more engagement from the targeted audience.

Social SEO

With the growing use of social media, users are now also using it for searching brands and products. As per Google’s internal research, 40% of 18-24 years of age users use social media as their main search engine. In fact, Hootsuite’s internal research showed that SEO posts (keyword-optimized captions) resulted in a 30% increased reach compared to hashtags.

Other than the young generation, all other generation groups are also seen using social media actively to search for brands and products. Therefore, it is important for small business brands to focus on more social SEO-optimized content to maximize their chances of winning the top search slots and increasing their reach.

Local Marketing

Social media users are also getting more attracted to brands that are closer to them. Moreover, considering the growing competition, brands are emphasizing more on location-based marketing to grab local consumers.

Geo-tagging in content is the best way to target a local audience. For example, small businesses can use Facebook to boost a post under targeted locations to reach a specific audience. So, small businesses that believe the local audience can bring in more sales must involve local marketing in their 2023 marketing strategy.

The Use of AI

AI is just booming today. There are tons of AI software that are turning hours of manual work into click-based instant solutions. For example, Jasper, ChatGPT, CopyAI, and similar others are now helping brands to create engaging and smart posts and content for their products. Forrester even predicts that AI-based software will grow 50% faster compared to the whole software market in the next two years.

Without any doubt, AI will be a big thing in 2023. Many brands will test out AI capabilities. Moreover, small businesses might seem to even more actively use AI for social media marketing owing to the cost benefits it offers. Therefore, the use of AI in marketing will be another social media trend worth watching in 2023.

Podcast Marketing

The podcast is an emerging video content on social media. Every influencer is either starting his/her own podcast or going to others’ podcasts. And the best part, social media users are actively listening to podcasts. There are globally over 460 million podcast listeners today. The podcast industry is also an excellent place for brands to market. In fact, Nielson surveyed 7,000 U.S. consumers and showed that 78% of the participants said they were not annoyed with sponsored messages in podcasts.

Wrapping Up

Over the past few years, the use of social media has skyrocketed. For small businesses, social media is the best marketing channel to reach a vast audience with minimal marketing capital. The above social media trends are some of the likely ones to influence in 2023. Therefore, as a small business owner, consider the above trends in your marketing strategy and set up rewarding social media marketing campaigns for 2023.

How to Boost Your ROI With Call Center Outsourcing

Posted on January 23, 2023 by JW Bruns

Moving your calls to a 3rd party firm is an often-overlooked way to help you get more out of every dollar spent if you’re looking for ways to maximize the return on your marketing investments. With telephone Call center outsourcing, businesses can track incoming phone calls as a result of website, social media, and email marketing campaigns to measure the effectiveness of their efforts accurately.

Despite data analysis and technology advancements, most businesses still need help accurately measuring their marketing initiatives’ return on investment (ROI). According to research, only a tiny percentage of companies are confident in their chosen ROI measures, meaning most companies remain unsure about the actual payoff from their marketing activities.

In this uncertain landscape, businesses must deploy tools and tactics to help them make informed decisions about where to invest their resources. Outsourcing your call center is an often-overlooked tool that can assist marketers in boosting ROI by allowing them to utilize a 3rd party resource to handle phone calls for your company’s services. Website call-tracking software will help marketers pinpoint and analyze which sources drive the most successful leads.

Track Calls Automatically

Phone call tracking software makes it easy to automatically track incoming calls from any source, including search engine results pages (SERPs), paid advertising, organic search listings, and referral traffic. By linking a unique phone number with each source, businesses can quickly see which sources drive the most successful leads.

Marketers and sales teams rely on consumer data to better understand the effectiveness of their online and offline campaigns about conversions. While conversations are not always necessary before a purchase, sales call tracking software solutions are essential for companies that do require them, as it allows marketers to adjust their strategy to focus on the best sources for customer conversions.

Identify Keywords and Topics

Software for call tracking captures data about the keywords used when customers dial a business’ unique phone number. Companies can determine which keywords and topics drive the most customer conversions by split-testing different ads and campaigns. This helps marketers adjust their focus to ensure that each campaign targets the right customers for maximum ROI and modify their content marketing efforts or focus on high-yielding terms within their SEO campaigns to drive more customer leads.

Some of the best call tracking software can identify keywords from conversations and group transcripts of those calls together, allowing marketers to identify the keywords used to find their business, the conversation topics of the highest interest, and the trends in customer dialogue. By analyzing data from inbound call tracking software, marketers can further hone their messaging and campaigns to meet consumer needs better.

Analyze Customer Conversations

Companies often use call center tracking software to analyze customer conversations to identify areas of improvement and maximize future customer satisfaction. With call recording capabilities, it is possible to generate transcripts of every call, allowing businesses to gain valuable insights into how customers interact with their customer service agents and what content resonates best with potential prospects. Companies can use these insights to increase customer engagement by providing more relevant content and services tailored specifically for each client.

Optimize Marketing Spend

Finally, businesses can use call tracking software to optimize their marketing spend by finding which channels yield the highest return on investment (ROI). Companies can easily see which advertisements generate high calls and what keyword phrases potential customers use when reaching out for product information or making inquiries about services offered. From there, they can adjust accordingly to focus resources on the areas that will most likely convert into sales opportunities for the business.

By leveraging the power of call center outsourcing, businesses have a powerful tool at their disposal that enables them to optimize online advertising strategies and improve overall ROI across all facets of digital marketing campaigns.

5 Warehouse Tech Innovations from Around the World

Posted on January 22, 2023 by Cyril Smart

Warehouse operations and logistics firms benefit from implementing the latest tech innovations to gain a competitive edge in the market. Digital distribution and e-Commerce are booming, putting pressure on warehouse owners to achieve peak efficiency with their supply chain.

Organizational solutions such as bins, totes and dividers are the low-tech and economical start. They bring together safety, durability, cost-effectiveness and simplicity to warehousing. The upfront costs are low compared to high-tech solutions. In the long term, the benefits are more than obvious.

A bulk of warehouses reportedly plan to increase the spending on technology in the following years, so falling behind is not an option. Many self storage companies have also been improving their tech with cameras, keycodes and links to your phone.

1. Data interchange

Big data has spurred dynamic shifts across all industry sectors, and warehouses are no exception. EDI (Electronic Data Interchange) allows owners and managers to share documents between two computer systems. These files often involve purchase and shipping orders, stock transfer receipts, and shipping and inventory advice.

Integrating EDI into the warehouse management system (WMS) brings forth the seamless flow of information between different devices. This is made possible with solutions such as standard format and compatibility of EDI documents. Now all parties can collaborate more transparently and let the operations run like clockwork.

2. Enhanced Training Programs for Warehouse Staff

The digital revolution has not only transformed the hardware and software of warehouse operations but has also redefined the approach toward staff training and development. Among the innovative training methods being adopted, online certification programs stand out for their convenience and effectiveness. For instance, online scissor lift certification equips warehouse employees with the necessary skills and safety knowledge to operate scissor lifts efficiently. On the other hand, those who have completed online forklift certification programs have shown a higher level of accuracy and efficiency in their work.

This form of training ensures that warehouse personnel are up-to-date with the latest operational standards and safety regulations, thereby minimizing accidents and enhancing productivity. Adopting such digital training solutions represents a significant leap forward in preparing the workforce to meet the challenges of modern warehouse management.

3. Cloud Storage

Cloud storage solutions have induced similar developments and improvements in WMS. They make the data available at the fingertips to anyone with internet access and authorization. “Legacy systems” no longer cut it in the high-tech information age, and the switch to cloud technology is gaining momentum.

Self-updating and hosted computer systems bring down the cost of maintenance, labor, and infrastructure. Their cost-effectiveness comes from their ease of use, which means all staff members can contribute to the transition. Before making a decision, however, one needs to figure out who will own the data, have access to it, and where it will be physically stored.

4. Diligent drones

Drones have many possible applications, driving the accelerated automation process. These versatile airborne machines now handle demanding tasks that require many man-hours. For example, scanning the barcodes in the warehouse stacked to the roof is an ordeal for humans, who must utilize an elevated work platform or a forklift.

On the other hand, a drone carrying scanners can complete this activity in the same time it would take 80 workers to pull it off. Yet, before we witness widespread adoption, some challenges regarding safe navigation through the warehouse remain to be tackled.

5. The Age of the Robots

To reap the benefits of full automation, warehouses are investing in robotics. Manufacturers from Kiva Systems provide robots capable of managing inventory, picking and stock take. Amazon’s small orange machines have a defined area of operations, learn where to take inventory from, and take it to the workers.

They have a pallet-like object on the back and move around the facilities with ease. This transformation from the man-to-goods process to goods-to-man marks the dawn of the revolution in logistics. There are many other examples of autonomous mobile robotics (AMR), letting business owners accomplish high volumes of small, multi-line orders and satisfy the rising demand.

6. High-tech lift trucks

The lift truck market is undergoing rapid growth, with new cutting-edge products flooding the market. First attempts to use tablets on these vehicles were not overly successful, but today’s specialized device mounts can withstand shocks and vibrations. Thus, full time-use of portable devices has become a reality, speeding up data collection.

Armored tablets are put on forklifts and other workhorse vehicles, enhancing the efficiency across the warehouse. Furthermore, many lift trucks now have digital controls that are easier to read and calibrate. Finally, experts argue that hydrogen cell forklifts will outpace gas-powered models. These killer machines are already used in large-scale operations of BMW, Walmart and Coca-Cola.

May the Tech Force be With You

Technology is a major force in warehouses and logistics and is used to make operations future-proof. One must not miss the chance to boost the level of performance and flexibility, as well as data sharing. Each component of the supply chain must work like a charm, and human workers are now accompanied by drones and robot helpers, creating a whole new warehouse landscape. The upcoming advances and novelties will continue to influence operations across the globe, so do not let budgetary constraints pose a hurdle on the road to success.

Top 16 Services to Buy YouTube Views

Posted on January 21, 2023 by Sergey Gromov

For years now, YouTube is becoming more famous. Thus, the number of users is increasing. There is a rise in content creators making a living through YouTube. However, you require views and likes to gain popularity. Let us look at the top 16 best services to buy YouTube views.

1. Tube.biz

Tube.biz ensures that your needs are prioritized. Once you hire the company, they provide to listen to your goal and help you achieve IT. Further, customer care support is available 24/7. You can also chat with live agents via the website. Tube.biz offers several packages. Once you settle on the required package, you pay via any payment method provided. Afterward, concentrate on creating unique content as you watch your views increase.

2. View.biz

Artists or content creators wish to acquire views and likes upon posting their content. When your content goes viral, you gain fame, which generates more ideas and likes for your YouTube account. Vibe.biz is one of the best platforms to ensure your content goes viral. View.biz has existed in the business for a period, which equips them with the experience to deliver real YouTube views on your YouTube account. The prices offered are favorable to suit your needs.

3. SMO.PLUS.

Smo. plus is a famous company that has changed the lives of musicians, bloggers, and content creators. The platform generates real followers and avoids using bots. YouTube has Terms of Service where accounts using bots are suspended. The platform offers several packages with fare pricing. It is advisable to get the minimal package to see how it works and, if impressed, move to more extensive packages.

4. Rex SMM

Rex SMM has gained popularity after working on YouTube account promotion for several years. The platform claims to deliver real views and subscribers. Before working on your account, the company investigates the type of content you make. Afterward, they drive people with similar tastes to your content on your YouTube platform.

5. Viewsta.com

Are you looking for a platform with genuine services? Viewsta.com is the company for you. The views delivered are real and will serve you for as long as you post your content on YouTube. Viewsta.com website is easy to use, and the team takes over upon payment and placing your order. You are required to share the account’s URL only, with no passwords.

6. SMO.AGENCY

Smo.Agency has an easy-to-use website that offers several YouTube views packages. You can select one of the services you wish to use. The prices range from $1.46-2.25. You can also buy YouTube comments to enhance your account. Customer service support is available 24/7 to help you with the booking process and solve any challenges you experience.

7. Jarvee

Jarvee has been in the social media account promotion industry for an extended period. Thus, it has enough experience on how to deliver quality services. The platform ensures to work with automation services to provide outstanding services. The views offered are from real accounts and will exist for a lifetime. With Jarvee, you can focus on creating quality content without account management worries.

8. UseViral

UseViral provides its customers with organic services that drastically grow your YouTube account within days. The services provided are premium acquired through the use of intelligent technology. The platform provides numerous secure payment methods to protect the client’s safety. The company offers two packages for YouTube views. There is the premium package with 2000 views for $6 and high-quality views with 2000 views for $17.

9. StormViews

StormViews specializes in YouTube account promotion, offering 100% real likes, views, and subscribers. The payment system is encrypted to prevent hackers from acquiring customer details that may lead to fraud and other malicious activities. The company offers affordable and quality services. You can earn 500 views at $3.99.

10. YTMonster

If you are a newbie and need to learn the necessary steps to take when buying YouTube views, YTMonster is the right platform for you. It ensures to help you make the right decision. The company starts working on your account immediately. Therefore, you can observe changes in your account within a few hours. YTMonster reduces the account management burden you have.

11. SMM-World

SMM-World offers specific services to help you deal with any YouTube needs. The website is user-friendly to allow easy navigation when placing orders. The company further enables you to acquire actual engagements for your YouTube account. The services offered are quality and will last for a lifetime.

12. Views4You

Views4You is one of the most trusted sites by content creators due to the level of security provided and reliable services. Views4You offers some free tools for public use, which makes it popular. You get packages designed for different target audiences and budgets upon purchasing YouTube views.

13. ViewsGeek

ViewsGeek offers YouTube services such as buying views, likes, subscribers, and comments. The views, likes, and subscribers acquired are from real account users that will remain loyal to your account so long as you post quality content. The company focuses on delivering account users from your region to ensure that your content is effective.

14. Voogen

Voogen provides high-quality services at affordable prices. The company incorporates Google ads to acquire real viewers by showing your content to people who could be interested in viewing it. After a while, the viewers become subscribers who offer higher engagement to your content as time goes by.

15. SidesMedia

Are you looking for a platform that delivers organic services? SideMedia is here to help you. The website has an excellent reputation from happy clients who claim that the services offered are genuine. The company provides a variety of services delivered to verified YouTube users. Place your orders via the website and watch your YouTube likes increase within days.

16. YouTubeViewsBuy

YouTubeViewsBuy offers the best services to help you acquire a broad audience base globally. The company offers safe and accessible services. After paying, you need to provide them with your account’s URL and observe the growth as you make quality content.

Conclusion

Finding the right platform to buy YouTube views relieves content creators and artists. Ensure to purchase views from trusted companies to ensure your account is safe from hacking or closure when bots are used. More YouTube views ensure that your content reaches more people. Also, consider platforms with favorable prices and a wide range of packages.

3 Ways Organizations are Using Performance Analytics to Impact Results

Posted on January 20, 2023 by Lisa Frank

The heartbeat of any successful organization isn’t its mission; it’s its metrics. Long known to drive business results, metrics and key performance indicators, or KPIs, are essential for leaders. However, there are more ways to use performance analytics outside of the sales function.

Increasingly, performance analytics are being used to win in the war for talent. Whether you’re competing for highly-specialized skill sets or trying to retain your well-trained team, you need an edge. Thankfully, understanding and deploying performance analytics measures can help you achieve your goals.

1. Predict Future Performance of New Hires

The hiring process has been broken for decades. Some technology advances have made applicant filtering, recruitment, and screening simpler, but they’re not without their flaws. Still, too many gates within the hiring process are rife with opportunities for gut-feeling decisions. While you can’t eliminate all red-flag raising scenarios, you can use performance analytics to predict future performance.

You can also reduce unconscious bias that can inadvertently come along with the hiring process. By using data to refine potential candidates, you stand a better chance to have a more equitable recruiting funnel. And by reducing bias, you can build out a more diverse team, offering meaningful insight and life experiences.

Review your organization’s current rockstars and identify key attributes among them. Sometimes, certain attributes will repeat across job types. Other times, there may be surprises in the mix. Focus on what your organization’s top performers bring to the roles, resisting the urge to prescribe meaning.

Assess factors that contribute to employee engagement alongside job performance. Ideally, you’ll identify a mix of factors that drive results and indicate buy-in for your mission and vision. Use these key attributes in your talent acquisition efforts to refine what you look for in new hires. Paired with recruiting for job skills and experience, seeking out ideal personality traits can suggest high performance from new hires.

2. Design Roles for Job Fit and Deliverables

If you’ve not heard about “job fit” yet, be prepared for the phrase to rank high in organizational leadership publications. The concept of job fit prioritizes the puzzle-like match between a candidate and a role. Beyond the simple match of education and experience, job fit brings satisfaction and personal goals into the conversation.

Using performance analytics can help organizations better design roles that play to candidates’ and current employees’ needs. For example, a communications leader may have a broad skill set, but their sweet spot is when there’s space for creative opportunities. Instead of bogging their job description down with tasks, give them space to solve problems.

Compare your organization’s goals with current roles and growth plans within your teams. Use personality assessments to identify preferences for both humans and the roles they occupy. If there’s a gap between the ideal attributes between people and roles, it may indicate a job mismatch.

Work with your team to refine roles and improve recruiting efforts to ensure better alignment. Use performance analytics to analyze past performance and describe what you know, identify top drivers, and predict results. Doing so can improve employee satisfaction, engagement, and results year over year.

3. Develop Onboarding Programs That Inspire Results

Corporate onboarding can easily be associated with syllabus day during an employees’ school years. The inundation of information, slide decks, and paperwork can have even the most eager new hire disengaged. However, performance analytics can help organizations revamp their onboarding process to build on the momentum of a new hire’s excitement.

First, consider the opportunity that was sold to your new hires in the recruitment process. Whether it’s your organization’s impact that’s the draw, significant financial rewards, or something in between, emphasize your “why.” Employees of every type do their best when they’re clear on what role they play in your organization. Use this correlation to create a metrics-based onboarding program that keeps everyone accountable.

Start by assigning responsibilities for leaders and new hires. Using checklists, formalized training modules, and mentor-led conversations, usher in new hires with intention. Work with team leaders to develop a deadline-driven onboarding program that brings new hires into the fold.

Ensure that those involved in the process have adequate bandwidth in their schedule to dedicate to the program. Full-circle support is required for your new program to be successful. Review program metrics weekly to track progress and adjust as timelines tighten or fall by the wayside.

Data Used Well Drives Results

Every business leader loves data, but its magic lies in how you use it. When launching a performance analytics initiative, ensure you’ve got more than just numbers. To be successful and achieve your goals, you’ll need partnership and commitment from organizational leaders.

First, get buy-in from team leaders and executives to ensure your plan has legs. Next, develop a program with feedback and engagement from key stakeholders. Then, craft a launch plan that begins with manager training and includes long-term follow-up and nurturing as your program matures. Report findings as a standard part of your reporting metrics to keep your performance analytics top of mind. Soon, your results will show improved hiring and retention as well as improved revenue.