What is Social Media Engagement and How can it be Increased?

Posted on by Karan Shah
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For many firms, social media is the essential catalyst for brand growth, and it’s starting to take its rightful place in the world of marketing. Its domino effect, if done correctly, may create waves of positive for many firms, increasing brand awareness and conversions to raise profitability.

Businesses should use social media to promote their brands, but getting their material on these platforms isn’t what drives sales. Engagement is the key to becoming a successful social media user. To accomplish business success, use the top methods for improving social media interaction listed below.

1. Discuss Your Subject (Not Just Your Brand)

When you’re in a new scenario and meet new people, it’s crucial to strike up a conversation with them. Obviously, generating content and sharing it on social media is a great way to let people know what you’re all about. However, if you don’t have a following, as many new users won’t, joining and forming groups might help you spread your name.

Joining Facebook groups like the ones below is critical for businesses in the health and nutrition industries to start a conversation about their brand.

In addition to participating in forums related to your field of expertise, it’s a good idea to start your own. One of the smartest strategies to propagate your brand is to create various groups on your social media platforms and invite important influencers and potential customers to participate in the debate. You can do a social media marketing course to get more ideas about how to promote your business through social media channels.

By enrolling in digital marketing course in Delhi, you can gain valuable insights and enhance your strategies to effectively promote your business through social media channels. 

2. Participate in Question and Answer sessions

Giving clients gold nuggets is as simple as providing them with helpful information and responding to their questions. Participating in Q&A answer sessions is a terrific method to deliver value to users while also establishing your brand as a helpful one. You will become the go-to vendor if you can provide meaningful solutions to client questions and initiate dialogue with potential customers before your competition.

With customers becoming more impatient and expecting quick responses to their questions, having a dedicated customer response team is ideal for meeting those expectations.

When reviewing the most often asked questions in your sector, it’s advisable to write in-depth guides or more extensive blog entries to provide clients with answers to their questions. Including these links in your reply demonstrates that you are prepared to go above and beyond to assist your consumers. 

People prefer to buy from a brand they can trust, one that they know will deliver and will be there for them if things don’t go as planned. You are more likely to attract more buyers and become a force to be reckoned with if you provide a hub of assistance in each of your responses.

3. Post Consistently

To keep your engagement high, post consistently across all of your platforms. It’s not enough to have a burst of creativity, post a slew of memes on Twitter, and then disappear for a month. You’ll need to stick to a routine.

Consistency allows you to stay on top of your followers’ minds. It also aids the algorithms on Instagram, Facebook, and Twitter in finding and favoring your material, resulting in more people seeing your posts (and potential followers).

Use a scheduling tool if you’re having problems keeping up with your posts. Buffer, Hootsuite, and Later, for example, allow you to schedule posts for many social media networks at once, making the process simple.

4. Make Your Customers Feel Involved

Not only should you share your customers’ articles, but you should also respond directly to their material to make them feel more connected.

Responding to every customer post that doesn’t just mention the brand but does so with a specific hashtag is a wonderful way to ensure that each consumer feels cherished by the company. It’s critical to use social media tools to track down every user who is talking about the brand in order to make users feel like they’re part of it.

When reviewing the most often asked questions in your sector, it’s advisable to write in-depth guides or more extensive blog entries to provide clients with answers to their questions. Including these links in your reply demonstrates that you are prepared to go above and beyond to assist your consumers. 

People prefer to buy from a brand they can trust, one that they know will deliver and will be there for them if things don’t go as planned. You are more likely to attract more buyers and become a force to be reckoned with if you provide a hub of assistance in each of your responses.

Starting a Discussion

Create a discussion with clients to get them talking to you. This is another wonderful way to get engagement to not just happen but to continue. It can assist the company gather client feedback as well as stimulate debate among users by asking questions about personal experiences the customer has had with the goods and services.

5. Monitor Engagement using Analytics Tools

Analytics tools are extremely useful for tracking levels of engagement on social media, websites, and other platforms. You gain valuable data insights that are ideal for making the campaign changes that are required for improvement. Learn how to analyze reports by taking up a Google Analytics Course.

From tracking the number of views and link or picture clicks to determining the best times to publish and the most successful social media sites for your company, we’ve got you covered.

To Conclude

Improving your social media participation can help your company develop quickly. Even if you don’t want to establish a large following, it’s an essential component of your brand’s identity and provides a useful way to interact with your company’s lifeblood—your consumers.

It doesn’t have to be challenging. Create a social media presence that appropriately portrays your brand by posting relevant content on a regular basis, interacting with customers, and posting relevant content. You’ll be on the correct track if you do this, and all you have to do now is stick with it.
You can opt for an online digital marketing course to help you understand various digital marketing techniques to cooperate in your social media marketing plan. Set quantifiable goals and make a commitment to achieving them. It’ll take a while, but with the right tools and methods in place, you’ll be reaping the benefits in no time.

How To Hire More Women In Tech?

Posted on by Bappa Kar
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According to findings of some studies, women who remain in STEM (science, technology, engineering, and mathematics) fields and rise to the top of the technology business have high levels of self-efficiency, are more enthusiastic about their work, have positive workplace support, are loyal to their team and develop strong personal and professional networks.

For both men and women, it appears that they will be successful if they are given challenging work to do, adequate support, and the opportunity to form strong personal and professional networks.

Women working in tech have been struggling for recognition for decades, but the tide has not yet turned in their favor.

How to hire a developer i.e women in tech? Here are some steps you should follow!

Implement Compulsory Training on the Avoidance of Unconscious Bias

It is a necessary step that Google requires all new hires to complete during orientation, and the company is doing the right thing by doing so. It’s time for you to act in the same manner.

Put Some Effort Into Improving Your Careers Page

When people want to know what kind of employee you are, one of the first places they go is in your employee review. If it is cluttered with photos of white males in flannel and beards, your page should explain why you need more diversity.

A tactic that is widely used is incorporating a shadow of a woman with the tagline: This could be you!

Another thing you can do is having women participate in the interview process, particularly when interacting with potential female applicants. In this situation, they will feel more at ease asking particular questions, some of which can only be answered by other women working in tech.

Eliminate the Pay Gap Between Men and Women

According to PayScale, the wage difference between men and women is narrower in the technology industry compared to other industries. Despite this, there is still a lot of work to be done. As can be observed, the wage difference between men and women widens as people advance their careers and take on more responsible roles.

Women Should Not Be Punished for Attempting to Negotiate Their Pay

Women are penalized more than men when it comes to initiating salary negotiations including by evaluators. According to a study that was conducted at Harvard university, women are penalized more than men. Remember this study next time someone attempts to negotiate your  wage, and create an atmosphere where it’s easy to talk about things like that as well as the company’s policy.

Respond With a Polite but Firm Prod in Their Direction

A study found that female engineers at Google don’t nominate themselves for promotions nearly as frequently as their male colleagues do, despite the fact that female engineers are encouraged to do so by the company (even when they clearly sound).

According to this study women are known to be less likely to provide their ideas at business meetings, despite the fact that these ideas are frequently superior to a significant number of those contributed by their male coworkers.

After this research, it’s time for everyone to know that they should apply for more promotions, as it will help with the number of applications by female candidates to shoot through the roof.

Encourage women who work in technology to take action, but do it in a sensitive manner. Give them information to help them feel more at ease, but don’t overwhelm them with it.

Don’t Insist That Women in Tech Adopt the Same Behaviors as Men if You Want Them to Be Successful

The ability to write good code has absolutely nothing to do with whether or not you like floral prints or neon. Women need to feel good and be themselves in the workplace without damaging their career.

Ensure That They Stay

Increasing diversity at the entrance level is not adequate because these diverse people are unlikely to stay. Sometimes, it may happen that newly hired employees may leave a company once they find that their managers and executives look nothing like them.

They also claim that diverse and new hires are more likely to engage in biased behavior due to the stifling nature of the working environment they have recently entered.

They state that there is a possibility that a homogenous management system does not provide fundamental benefits that are essential to ‘’different people’’ such as a private area for nursing mothers to use.

Spread Message that Encourage Self-Determination

Find capable and powerful women to work as developers on your team, and encourage them to speak up and be heard. Sponsor and participate in events geared toward women in tech. Don’t forget about the men also. Many of them are already influential figures in the industry, so you can use their power to spread your message.

Are Deepfakes an Emerging Threat to Your Small Business?

Posted on by Hamza Razzaq
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Technological advancements have eased our lives greatly today. Everything now seems to be accessible online whether it’s groceries, food, clothes, electronics, medicines, etc. Artificial Intelligence (AI) is becoming part of most technological developments. Although all the tech-related advancements we see today are meant to enhance our digital experience, they are also giving cybercriminals a chance to exploit us even badly. One such emerging threat using AI is deepfakes. So, let’s explore in-depth what are deepfakes and their impact on your business.

What Are Deepfakes?

The word “deepfake” is made from two words, i.e., “Deep Learning” and “Fake”. Deepfakes are synthetic content made via AI to impose someone’s likeness onto an existing video, image, or text. In simple words, deepfakes swap faces and make the victim seems like speaking something he/she has never spoken. In short, it is a technology meant to make people believe the false.

Deep learning is a subset of AI that implies arranging algorithms to learn and then make intelligent decisions on their own. Simple deepfakes swap faces by using neural networks. There is one AI algorithm, encoder, that looks for similarities among the two faces, while the second AI algorithm, decoder, reconstructs the images by swapping the likenesses. For deepfakes to work rightly, there should be enough content around the victim so that the AI algorithm can create realistic video, image, or text.

Examples of Deepfakes

The most popular type of deepfakes is video manipulation that also matches the audio tone and style of the victim. Following are two examples of deepfakes that can give you an idea of how realistic deepfakes look:

  1. Deepfake of Former US President Barack Obama
You Won’t Believe What Obama Says In This Video! 😉

Source: YouTube

  1. Deepfake of Tom Cruise
Very realistic Tom Cruise Deepfake | AI Tom Cruise

Source: YouTube

Deepfakes – An Emerging Threat for Businesses

When deepfakes become popular, they were considered a unique technological achievement that can bring more fun. Today, anyone with a smartphone can create such videos using apps like Reface, Avatarify, etc. Since it has become a lot easier to make realistic deepfakes, businesses are concerned with the criminal use of this technology.

Back in 2019, the CEO of an energy company based in the UK was fooled to wire $243,000 to a bank account by making him think that the voice is of his boss. There are many other cases that show the impact and potential of deepfakes in causing damage to businesses.

Following are some of the common ways deepfakes can cause damage to businesses:

1. CEO Fraud

The very first approach that attackers can use with deepfakes is to manipulate employees with CEO fraud. For example, employees might receive a voice call that matches the tone and style of the CEO’s voice and ask them to urgently send money to the provided bank account. Similarly, employees might receive a video call that shows the face of the CEO and again demand money or access to the company’s administrative control. Employees that are not aware of deepfakes will easily become a victim of such attacks. Moreover, attackers can publish a deepfake video of the CEO that says something bad about the company, resulting in severe reputational damage.

2. Forged Texts

Forged texts or readfakes are also becoming popular tactics to trick employees. What attackers do is use the wording and style of the CEO or other higher management to make employees believe that the message is legitimate. The texts usually lead employees to open malicious links/attachments, send sensitive data, send payments, or disclose passwords.

3. Manipulation of Stock Market

Deepfakes can manipulate the stock market very easily. For example, a deepfake video or audio of Elon Musk can impact the Tesla share price. Similarly, a deepfake of U.S. President Joe Biden on banning specific pharmaceuticals can quickly impact the share prices of relevant companies. However, the manipulation of the stock market by deepfakes mostly targets companies listed in the stock market, so small businesses are less vulnerable to this damage.

The above deepfake approaches can not just cause financial damage, but they can cast severe reputational damage. In fact, studies have reported that the reputational damage is mostly caused within 24 hours of the incident. Reputational damage can result in the loss of customers, key stakeholders, employee commitment, etc.

If you are running a small-scale business with a small team, then the chances of becoming a victim of deepfakes are less compared to medium or large-scale businesses. It is because cybercriminals tend to target businesses with a large or diverse team to increase the chances of a successful attack. Moreover, in a small-scale business, the team and CEO are already in close touch with each other, so becoming a victim of deepfakes is a rare case.

Best Security Practices to Avoid Damages from Deepfakes

One thing you might have noticed is that deepfakes mostly target the lower management of the company and uses the face, voice, or text of higher management. So, if the employees are well-educated about deepfakes, they won’t easily become the victim of such attacks. Below are some of the best security practices that can help you to protect your business from deepfake damages:

  • Multi-level Authentication Procedures: You can set up multi-level authentication procedures while sending or releasing sensitive data.
  • Train Employees: Employees must be educated and trained about the potential risks of deepfakes and how such attacks can manipulate them.
  • Fast Response: You should set up a proper plan on how to quickly react if your business becomes a victim of deepfake. You should quickly prove that the content is deepfake to avoid any financial or reputational damage.
  • Deepfake Detection Tool: Use deepfake detection tools just like the one offered by Microsoft to quickly check any suspected deepfake content.

In short, deepfake seems difficult to detect at the first glimpse, but if you and your employees are well-trained and have access to the right tools and procedures, then you can avoid any damage from deepfakes.

Final Words

Technological advancements do come with a con of empowering cybercriminals to use new tactics to trick businesses. Deepfake is one such concerning threat businesses have to deal with today. But if you have set the right security policies around it, then you can greatly reduce the chances of becoming a victim.

The Development of Phishing

Posted on by Matt Outreach
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As technology has developed over the years we’ve seen advances in various avenues, including our devices, websites, and even applications. We’ve seen the rise of social media sites such as Facebook and Twitter, and even the explosion of entertainment sites such as Netflix and YouTube.

But what if all of these sites provided cybercriminals with more opportunities to launch a cyber attack on your device? Ever since the dawn of the internet age, phishing has been a common problem in our society. Many people overlook the issue because they feel like it doesn’t pose a big threat to them, or they believe that it won’t ever happen to them.

The reality though is that phishing is dangerous, and it always has been. But it’s become even more dangerous in recent years due to how it has developed. Cybercriminals have become more cunning than ever before, and if you don’t know what to look out for, you could fall victim to their traps.

What is Phishing?

Before we dive into how phishing has developed to become incredibly difficult to spot we first need to fully understand what phishing is and how it works. This will help you to better understand how it has grown since it came about, and how you can spot phishing attempts.

In its most basic form, phishing is mostly used when it comes to emails. This is how phishing was first used, and it’s also one of the most common ways that phishing scams are used today as well. Phishing scams are when a cybercriminal sends fraudulent emails to their victim. The email will urge the victim to interact with a link or attachment — and once they do, the hacker has the upper hand. One of two things can happen when the victim interacts with these two elements.

Firstly, interacting with the attachment could prompt malicious software to be installed on the victim’s device. Malicious software, also known as malware for short, is a common type of cyberattack used in our modern world. Malware can range from viruses to spyware, and even ransomware. There are many other forms of malware, but these are the most common types that you need to be wary of.

Interacting with a link in the email could also prompt malware to be installed on your device, but many times it can take you to a website that has been set up by the cybercriminal. Fake websites can be rigged with a keylogger, which is software that will copy everything that is typed into the website and give it straight to the cybercriminal. So, whether you’re typing in login credentials, personal information, or even baking details, the hacker will be able to steal them instantly without your knowledge.

In essence, phishing involves manipulating and deceiving victims into clicking on fraudulent links or giving up crucial details. Now that we have a good understanding of how phishing works, let’s take a look at how it has developed and how hackers are using the advancements of technology to take advantage of innocent internet users.

How Social Engineering Changed Phishing

Phishing may have been around for decades, but eventually, people began to catch onto the tactics used by cybercriminals. Hackers have had to adapt their strategies and develop new tactics to ensure that their phishing scams will keep on working as intended.

Cybercriminals have started using social engineering to trick victims into falling for their phishing scams. Social engineering is when hackers use deception and manipulation by pretending that the email is from a person or company that the victim knows and trusts — thus making it more likely that they will interact with the link or attachment in the email.

One example of a modern phishing scam that uses social engineering is where hackers pretend to be Netflix contacting their customers. Netflix is a popular streaming platform with millions of subscribers worldwide, so it’s a good way to lure in potential victims. Hackers will send an email to the victim stating that they need to update their billing information or risk having their account suspended. The victim will believe that the email is legitimate because the hackers will replicate the Netflix logo and color scheme, making the email seem real.

Clicking on the link in the email will take the victim to a billing page that replicates the one on the Netflix website. Since they look identical, the victim won’t suspect anything, and they will type in their details. The website will be rigged with a keylogger — this allows the hackers to steal the victim’s information that they have typed into the website.

Netflix is just one example of how cybercriminals can use social engineering to take advantage of their victims. Hackers can use local businesses, or even more sensitive businesses such as your bank to trigger a more emotional response from the victim — making them more likely to fall for the trap that has been set.

Moreover, phishing scams have now spilled over onto social media sites too. It’s arguably easier for cybercriminals to set up phishing scams because the majority of social media users have all of their interests and hobbies on display for the world to see. For example, if you’re a football fan, a cybercriminal could set up a giveaway where you can win tickets to the next big match simply by entering your personal information or creating an account. If you don’t use strong and unique passwords, this will give the cybercriminal access to all of your accounts. 

How to Stay Safe 

Staying safe from phishing scams is becoming more and more difficult. It all comes down to being careful what you click on and where you type in your information. Luckily there are a few tell-tale signs you can look out for.

Always make sure to check the sender’s email address, even if the email looks legitimate. Email addresses can’t be faked, and if it’s anything other than an official company email it’s a scam. You should also keep an eye out for any spelling or grammatical errors, as these can give away a hacker’s disguise. Another red flag is if the email starts with a generic greeting rather than your name. If you’re subscribed to a service such as Netflix, your name will be in their database, and they will use it in any emails sent to you.

Microsoft Office Tips and Tricks That Will Boost Your Productivity

Posted on by Allen Brown
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Since computers are so widely used, the majority of businesses use computers to help with their work agenda. Although computers may be utilized in a variety of ways at work, their main objective is to boost employees’ productivity by facilitating easier teamwork, communication, and idea-sharing. This way, increasing productivity through the use of computers may drastically cut expenses, improve profits, operate quicker and more effectively, and free up workers for more creative duties in large enterprises, even though it may not be as large or as clearly observable in small organizations.

Any program that aids in boosting corporate productivity or tracks it qualifies as a business program. This phrase covers a wide range of applications and initiatives in the business world, but primarily the Microsoft Office package, as it is one of the most renowned. To that end, here are some of the best Microsoft Office tips and tricks to help boost your productivity!

Use the Power of Excel

Word, PowerPoint, and Excel are widely acknowledged as the most used tools among those who have the Office package installed on their computer, and this is not without a good reason. For example, Excel is a top tool when it comes to formatting, arranging, and computing data in a spreadsheet. This way, researchers, data analysts, and other users can make information simpler to examine when data is added or altered by organizing data using tools like Excel. The boxes in Excel are referred to as cells, and they are arranged in rows and columns, which makes it super easy to manage the data and create various graphs, figures, and data result in charts. On top of that, this amazing tool is accessible to everyone. All you need to do is to click Excel Download and you can boost your productivity in no time. Therefore, make sure you get awesome tools such as Excel, Word, and PowerPoint as soon as possible!

Simple Document Sharing

The most recent version of the product has this functionality. Individuals may share the paper with people on their contact list by using a strategically positioned “share” button. And to achieve that, you don’t even need to close the document. Microsoft Word and other document-creating tools contain it. 

Clutter

One of the main hurdles to a productive day is unnecessary and excessive phone and PC use. This is mainly in cases where we spend hours on email replies. Once we open a full list of all kinds of emails, it seems we forget the flow of time and thus lose precious time. However, with Clutter, you can focus better and avoid these mistakes. Clutter works in a way that separates important from “unimportant” emails in your inbox. This way, when you open your email, you will only have the important emails highlighted so that you can focus on them! This is especially helpful for people who often receive a ton of pointless emails. So, it is intended to store low-priority emails, allowing users to obtain pertinent and top-priority messages.

Microsoft To-Do List

Keep track of everyday chores by using Microsoft To-Do. You may add projects and to-do lists so you can quickly see what has to be done. To avoid forgetting anything, keep track of your list and to-do items with due dates and reminders. Include specific details, such as website addresses, for each item. This way, you will be more focused and productive each day!

Productivity is the essence of any type of work. To enhance it, make sure you implement these tips and tricks!

Advice to the Remote Team and Their Clients: How to Work Effectively in Different Time Zones?

Posted on by Aleksandra Bondrenko
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Companies who want to take advantage of services offered in other countries must have remote staff. It emphasizes that excellent collaboration, communication, and consistency are necessary ingredients for the success of a remote team’s mission and vision are vital while working across several time zones. It is also essential to have productive remote staff to ensure the firm’s success.

But how do remote team members overcome the difficulties of working in different time zones? How do they effectively work and collaborate across the globe? Today’s article will provide you with best practices or advice to successfully cope with working in remote and for international clients.

Five Tips for Working Successfully in Different Time Zones

A dedicated development team who collaborates with clients across the globe may face many challenges. As a result, there are a plethora of practices to acquire; however, not all are for everyone. Here is the best advice for working successfully in a remote team.

1. You Should Understand Timezone Limits

As a remote staff, timezone is the first to consider that you need to understand. Therefore, it is critical to be aware of its limitations and scope. Clear communication about timezone boundaries with your team helps the remote works progress and deliver quality service to its clients.

Attending team and headquarters meetings may be challenging. Likewise, declining encounters arranged outside your regular working hours may be difficult. But, instead of thinking of dropping, you may suggest alternative options that may reasonably accommodate you and your teammates.

2. You Should Adopt Virtual Tools and Processes

It is common for remote work environments to have various tools and processes to communicate with the team, headquarters, and clients. These tools are significant for adapting, learning, and performing at a high level. Take advantage of these tools to help you build stronger working relationships and deliver excellent customer service.

Communication cannot happen simultaneously in a team that covers multiple time zones. You don’t have time to clarify your meaning. Therefore, clear written communication is critical. Taking into account the needs of others may not be a typical method of working for those who work in the same time zone or region. Instead, use virtual communication options such as voice mail or chat apps.

3. You Should be Mindful of Cultural Matters

To work with different nationalities means working with different cultures and behavior. In some aspects, it is crucial to understand that other team members are not of the same culture as you. Their cultural, religious, and ethnic backgrounds significantly impact communication, collaboration, and work schedules. Therefore, finding a compelling way to communicate with them is always better.

On the other hand, for a productive and welcoming work environment for their remote workforce, firms should exhibit awareness, allow room for varied cultural representations to thrive, and drive the creative process ahead.

4. You Should Know When to be Flexible

Becoming a good team player often means going the extra mile to contribute to the team’s success. For example, that means getting up earlier or staying longer than usual. As long as it doesn’t become a habit, making a minor sacrifice to meet your coworkers face-to-face is fine.

However, being both strict and flexible at the same time is not always possible, and it is essential to make your team leader and members aware of this. You should know when to be flexible to avoid burnout and continue working efficiently.

5. You Should Appreciate the Experience

Working from home is a fantastic experience and working in a remote team is educational. The excitement is encouraging. Make the most of the opportunity and reach your full potential. Managing a global team and living in multiple time zones is challenging. Learn and embrace the experience; not everybody has the opportunity to work in an international group which provide many significant benefits.

Wrapping Up

It is crucial to have a well-organized group for different timezone settings. It will be difficult for anyone engaged to keep on track if they do not have the appropriate organization. In addition, ensuring that everyone knows their roles and duties is essential to avoid confusion.

As a member of a remote team, on the other hand, you must be aware of your tasks and responsibilities, as well as practical working methods. Remote employees may follow the tips in this article to work efficiently in different time zones. These principles will help the company succeed and make the remote workforce happy.

Best Practices to Maintain Confidentiality & Privilege Over Live Translation

Posted on by Viktorija Domarkaite
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When it comes to protecting data, organizations today have a huge responsibility. Data breaches can have substantial implications for companies, whether they involve internal proprietary information or customer data. Best Practices to Maintain Confidentiality & Privilege Over Live Translation

To protect against cyberattacks and insider threats, organizations should have the right security controls in place, including document protection and live translations for data availability. An organization’s information security policy generally focuses on these information security basics.

Is It Actually Possible to Ensure Confidentiality in Large Conferences on-site?

In this context, confidentiality refers to the protection of information from being made available to an unauthorized party as a result of a hack or insider threat. It is important to maintain access restrictions to your data as that secures your proprietary information and allows you to maintain your privacy under the federal code 44 U.S.C., Sec. 3542.

Putting in place document security controls, establishing security controls for sensitive files, and establishing clear information security policies regarding your company devices are all essential to preventing a data breach. Your information is protected from being misused by unauthorized access by a variety of access controls and measures that ensure confidentiality. It is ideal to implement safeguards to prevent data breaches and keep your data confidential.

Companies value every piece of information they hold, especially in today’s world. All information, including financial information, credit card numbers, trade secrets, and legal documents, needs to be kept confidential. Only those who are authorized to see sensitive data should have access to it.

If confidentiality is not maintained, people who shouldn’t have access to private information are able to do so. An error in confidentiality can have devastating effects, whether it is by intention or by accident.

Even though videoconferencing replicates many of the qualities of face-to-face meetings, there are also some main differences: While attending a live translation, it is easy to keep track of who is present, who hears the conversation, whether the meeting is recorded, who receives written materials, and whether notes are taken. 

In contrast, video conferencing relies on cameras that allow only a partial view of participants and is mediated by complicated technology. These issues may not be significant for casual conversations. In contrast, privileged communications and trade secrets can be adversely affected.

Things to Consider in the Confidentiality of Live Translation

No matter how cliché it sounds, the world is shrinking and becoming a global village. We are slowly seeing the lifting of geographical and linguistic barriers, resulting in enhanced and more fruitful collaborations. One thing that businesses can benefit from in this new world is live translation services, which can bring people from different cultures together.

In order to expand and explore new markets, small and medium-sized businesses must communicate effectively with prospective clients, making live translation all the more crucial to their success.

When establishing solid business relationships, the key to ensuring transparency while maintaining security is being able to exchange information and financial details. There are a few things to consider in terms of the confidentiality of the live translation service you choose:

Confidential Company Information

An organization needs to share valuable and confidential business information when signing an agreement or starting a new business. To ensure a smooth transaction, live translation and delivery of such information need to be carefully handled. It is also imperative that this information is kept confidential in order to avoid contract violations.

High Dependency

Live translation companies are often relied upon by companies for their international endeavors. Their efforts can be worth a considerable amount of money, and the paperwork can be highly sensitive. Errors in translation can result in expensive and lengthy legal action in the case of contracts or other documents.

A company should perform a thorough background check prior to hiring a live translation service, check out previous work, and ask other customers for recommendations. It will ensure that critical information and documents are secure and that the possibility of a security breach is minimized.

The Reputation of the Company

Any business’ reputation is paramount, and if a translation service fails to maintain its integrity through its actions, it will suffer serious consequences. False or misleading information on an official document can have a negative impact on a company’s reputation. An enterprise that has put years into developing something could suffer an adverse impact overnight.

Is Now A Good Time To Buy Cryptocurrencies Using Autotrading?

Posted on by Alwi Jose
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In recent moths, cryptocurrency prices have been falling. As a result, some traders are worried that it might not be a good idea to purchase and hold cryptocurrencies right now. is it wise to buy cryptocurrencies or should you wait until the markets stabilize? Ultimately, three are pros and cons associated with buying into the industry at the moment. It could pay to dividends while the risks will be slightly higher. Nevertheless, many people will benefit greatly if they’re willing to take a gamble.

Within this guide, readers will learn more about the pros and cons of buying cryptocurrencies right now.

Understanding The Market

First, readers should learn more about the current status of the market. Recently, Bitcoin, Ethereum, and other cryptocurrencies have been falling in value. Bitcoin has touched $20,000 while Ethereum is roughly $1,100. Litecoin is below $50 right now. While this can be frightening for many traders, it also provides excellent opportunities. Individuals willing to take a bigger risk may benefit from buying into cryptocurrencies at these low prices.
The market will likely continue falling in the months ahead, but there is a chance that holders will remain in the red for the time being. It is up to each trader to decide whether it is worth it. If you’re happy being in the red for a few months, you may want to take advantage of these low prices. Regardless, those who believe cryptocurrencies will also have value should use the dips to their advantage.

What Is Happening?

What is happening in the cryptocurrency market? Unfortunately, the industry has hit a rough patch. Nevertheless, cryptocurrency is not alone. The selloffs have impacted stock markets around the world with the Dow dropping to its lowest level in one year. Traders are worried about a possible recession as the Fed has taken steps to control inflation. Many economists believe that the Fed will break something while raising rates. If this happens, the markets could experience more turbulence.
As rates rise, businesses will have more difficulty securing funding. Sadly, this could dampen the cryptocurrency markets. It will also impact tech companies. Regardless, cryptocurrencies and conventional stock markets are experiencing turmoil due to the economy. It may take a year or longer for the markets to stabilize.

Risks Involved

Using a บอทคริปโต is an effective way to buy cryptocurrencies when the prices are low. It is riskier to get involved in the industry right now because the market is volatile. Inflation has hurt consumers around the world. As the Fed continues fighting inflation, the risks will swell. Traders must understand that there are bigger risks right now. While the prices are low, there is a chance that they’re going to drop even lower. There is no guarantee that the prices will stabilize and climb in the next few months even though some believe they will.
Due to the volatility of the cryptocurrency market, only investors with high-risk tolerances should purchase cryptocurrencies right now. If you buy at these levels, you may experience losses before making a profit. It is best to be ready to hold onto your cryptocurrency investments for the long term.

Potential Benefits

While there are immense risks involved with purchasing cryptocurrencies right now, it may be worth it. Bitcoin is trading at levels not seen since 2020. Most traders dream of going back in time to purchase Bitcoin at these lower prices. Will you ever get that opportunity? There is little chance that Bitcoin will remain this low. Therefore, buying at these prices could be a golden opportunity for traders. The current price is around $21,000. At one time, Bitcoin climbed to more than $67,000. Suffice to say, there is massive potential for value.
In the best-case scenario, the trader could make as much as $40,000 per Bitcoin. While the risks are higher, the rewards will be substantial too.

Should You Buy Cryptos Now?

Ultimately, it is hard to determine whether you should buy cryptocurrencies now. It depends on your risk threshold. If you’re okay with losing money for a few months or years, it would be a good time to take advantage of these low prices. Otherwise, it is wise to wait until the prices climb again. Doing so is the best way to minimize losses and maximize gains.

How to get Key Repair You Can Trust in Columbus Ohio

Posted on by Jhon Ibrahim
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The goal at Jones and Sons Locksmith is to offer rapid response time at all affordable rates. They specialize in providing reliable commercial, residential and automotive services. Their technicians are great masters of their work and perform their duty with full dedication. They deal in key repairing and are not limited to rekeys, installations, key cuttings, etc.

With the latest technological advancement in the locksmith industry, the company offers a wide range of key repair services to facilitate your locks issues. They do not compromise on quality. They have top-quality devices and long-lasting locks for the safety of your home, office, or car. From time to time, they ensure that They are up to date on all the latest security features that other companies provide.

Quick and Dependable Residential Key Repair Service

Your key locks installed in your home are as important as the home itself because making the home secure is your primary concern. If your key gets stuck in the lock regularly or if your locks jiggle in place, then without giving a second thought, place a call at Jones and Sons Locksmith company. If you are looking for an advanced solution to your security upgrade, you can discuss with their technicians about repairing your key(s) with a more secure and better option.

Meet the Commercial Key Lock Needs In An Efficient Way

Securing your business is as valuable as securing your home. In the commercial industry, key repair locks can have as much influence as a high-technology security system. Whether you want to change and repair all locks of your office or need an up-gradation for a master keyed lock system, Jones and Sons John Smith company experts are the best in town to meet your requirement most effectively.

Certified And Well-Trained Automotive Locksmiths

For over many years, their well-trained technicians are assisting people in Baltimore, MD, with their automotive requirements. their company’s professional experts are well equipped when going to a specific client location and are capable of removal of broken keys, rekeying, and repairing vehicle locks and ignition as well. In case your key gets broken off in the ignition of the car or door lock, feel at ease by knowing that their experts will come ready to solve your problem upon calling once only.

The Reasonably Priced Key Repair Locksmith Company

Key repair services are being provided by many companies but what distinguishes Jones and Sons Locksmith from others is their fairly priced key repair locksmith services that are affordable to anyone in Columbus, OH. They offer low pricing not only on their devices and tools but on labor as well. For immediate service, call them today or get a free quote now to have an estimate of cost regarding their security parts and team expert’s labor.

24 Hours Emergency Assistance

Whatever key security needs you have, they are available to assist you 24 hours day and night. Jones and Sons Locksmith also offer key repair services on weekends. In an emergency situation of getting locked out of a car, home or business, call them right away and help will be on its way to you.They take great pride in their response time to their customers and their satisfaction with their services. There is not a key lock that They can not open. their emergency service is available at competitive prices to repair your key locks etc.

Get A Quote

Jones and Sons Locksmith has been serving Columbus, OH clients for over the past many years. They take pride in dealing with their customers by providing the most efficient key repair services. So to avail of these services, get a free quote now by calling them today or visiting their website ohcolumbuslocksmith.com and their experts will reply accordingly.

Jones and Sons Locksmith
Columbus, OH 43201
614-915-0609
www.ohcolumbuslocksmith.com

What Exactly Is Meant by Decommissioning a Data Center?

Posted on by Mike Khorev
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Decommissioning a data center refers to the methodical process of removing servers and other components of an older data infrastructure to create a place for more recent data management solutions. As businesses continue their transition to cloud-based data management systems, decommissioning data has become an increasingly common activity. A project strategy, a checklist, and advance communication to all departments telling staff members about the decommissioning process are necessities for decommissioning a data center.

The decommissioning procedure, the amount of time it will take to decommission, the data backup schedules, and the reporting template for this process are all outlined in the plan for the decommissioning project.

The inventory of servers, desktops, laptops, printers, routers, and other information technology equipment is compiled using the decommissioning checklist. In addition, the list can record specifics such as IP addresses, model names, information regarding software, and storage information.

Planning

  • Develop a strategy for implementation that details all of the activities and tasks for which each project member is responsible.
  • To make sure that all those affected have the opportunity to voice their opinions regarding the commencement of the decommissioning, your stakeholders should collaborate with you to develop a comprehensive set of criteria that decides if a decommissioning will go ahead.
  • On decommission day, hold a formal meeting to decide whether or not to proceed with the process and call off the decommissioning if the relevant risks are highlighted.
  • For decommissioning initiatives that take place live, it is vital to communicate with end-users on the possibility of downtime to minimize customer annoyance if failures occur.
  • To achieve the highest possible levels of safety and productivity, it is necessary to put into operation any tools or machinery required to make it happen. These include forklifts, degaussers, drive shredders, pallets, crating for servers, hoists, polyethylene foam for packing, conveyors, trucks, and tip guards.
  • Be sure to run background checks for any temporary employees you hire; you don’t want your data or equipment to go missing!
  • Utilize asset tags that designate future locations, employee roles, and also planned processes. You don’t want to send your customers with the wrong pieces of equipment.
  • Make a complete log of every piece of the machinery that will be taken out of service.
  • Find out the ultimate designation of each hardware asset; will they be used for something else, Resold, or Recycled?
  • Last but not least, create a timeline for terminating any maintenance contract connected to servers or specific software that will not be transferred. You do not want to pay for something that you are not putting to good use.

Decommissioning

Now things are starting to become interesting. Now planning, plans, and procedures are ready, and your team and any third-party vendors are set to get moving, we can start the decommissioning stage!

Carry out simulations and tests on every backup

Mainly applicable to live situations during migration scenario preparation. This is an excellent chance and a wonderful time to test your plans for disaster and recovery and make sure that all of your equipment is fully functional.

Before decommissioning, you should ensure you have a complete backup

In addition, make sure to finish the final backup verification, as there is no such thing as being too conscientious with one’s data.

Remove any devices that are connected to the network

It is now the moment to delete all references to the equipment that is being retired from access control lists, subnets, and firewalls and turn off its power supply. You’ll be pulling all of your stacked gear from here (one more, I stress the importance of using tip guards for safety!).

Any leftover storage media should be shredded or degaussed now, especially if any of the drives are not completely deleted and will not be utilized or resold shortly.

Verify all paperwork

It is necessary to document each erasure or the destruction of all hardware to confirm that your data is accounted for. This is true whether or not you utilized any third-party vendors and even if your internal team was involved.

That includes satisfying any standards imposed by the security policy. If your business is subjected to an audit, you should leave a detailed paper trail. It’s not only the right thing to do from an ethical standpoint, but it also sets a precedent for when something like this might happen again.

Disposition

It is time to dispose of your data center’s remaining assets now that it has been totally decommissioned. That entails not only the packing and transfer of equipment but also the cancellation of any contracts no longer applicable to the situation.

Finish packing and palletizing all of the hardware

The standard method of transporting freight is wholly insufficient. For the sake of best practices, you should make sure that every piece of reusable gear, including servers together with other types of hardware, is created using custom-cut polyethylene foam.

Maintain communication with the accounting division

Make certain that any servers and assets are removed from your company’s financial records, and that all the software licenses, whether they have been canceled or not, are properly accounted for.

Find a vendor who does recycling or a downstream facility that accepts recyclable items

Something you do not want is the technology that can easily be traced back to you on the cover of the latest Greenpeace report on the environmental risks posed by data centers. Should you have equipment that you want to get rid of, you should make sure that you recycle it through the appropriate and ethical channels by following the appropriate procedures.

Collaborate with a company that specializes in data center decommissioning for the purpose of physically destroying any obsolete servers. Alternatively, you might reuse them or get rid of them by employing processes that are already in place inside your company if it is suited to do so.

Work with all departments to ensure a smooth transition of any hardware that is destined for a different application

If you already work with an ITAD company, you might find it beneficial to conduct a cost-benefit financial analysis with that person. Before you go to the trouble of relocating and reusing your hardware in a different part of the organization, you and your partners can work together to determine whether selling off the organization’s hard drives and other assets and then purchasing new hardware would actually result in a greater long-term reduction in operating expenses.

For instance, even in a circumstance that may involve long-term storage, you can discover that the labor expenses involved are far higher than the costs in merely getting extremely basic storage equipment from somewhere else and putting it into immediate use.

7 Ways You Can Increase Your Revenue With Little Investment

Posted on by Charlene Brown
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If you’re like most business owners, you’re always looking for ways to increase your revenue. But, finding extra money to invest in your business can be tough. Luckily, there are some easy ways to bring in more money without breaking the bank.

1. Use Customer Intelligence Software

If you’re not already using some kind of customer intelligence software, you’re missing out on a big opportunity to increase your revenue. This type of software provides valuable insights into your customers’ behavior, preferences, and trends. Armed with this information, you can make strategic decisions that will boost your sales and profits.

And the best part is that you don’t need to spend a lot of money to get started. There are many affordable customer intelligence solutions on the market today. So there’s no excuse not to take advantage of this powerful tool.

Here are several ways that customer intelligence software can help you increase your revenue:

  • Identify spending patterns: Use customer intelligence software to track your customers’ spending patterns. This information can help you identify opportunities to upsell and cross-sell.
  • Understand customer needs: Use customer intelligence software to understand what your customers need and want. This information can help you develop new products and services that they’ll be willing to pay for.
  • Increase customer loyalty: Use customer intelligence software to keep track of your most loyal customers. This information can help you design programs and offers that will keep them coming back for more.
  • Boost sales: Use customer intelligence software to identify potential sales opportunities. This information can help you close more deals and boost your revenue.
  • Reduce costs: Use customer intelligence software to identify ways to reduce your costs. This information can help you save money on things like marketing and operations.
  • Improve customer service: Use customer intelligence software to track customer satisfaction levels. This information can help you make changes to your customer service strategy that will result in more satisfied customers.
  • Grow your business: Use customer intelligence software to identify opportunities for business growth. This information can help you make strategic decisions that will help you expand your company and increase your revenue.

Investing in customer intelligence software is a great way to increase your revenue with little investment. So if you’re not already using this powerful tool, now is the time to get started.

2. Create an Upsell Strategy

Upselling is a great way to get your customers to spend more without having to acquire new ones. If you have a product or service that has different levels or features, be sure to let your customers know about them! You can also offer add-ons and extras that can increase the value of what they’re buying.

3. Increase Your Prices

If you’re selling products or services that are in high demand, you may be able to get away with increasing your prices. This could be a small price hike, or you may decide to go for a more significant increase. Of course, you don’t want to price yourself out of the market, so make sure to do some research first.

4. Offer Discounts and Promotions

Discounts and promotions are always popular with customers, and they can be a great way to increase your revenue. You can offer discounts on your products or services, or you can promote special deals and packages. Just be sure to advertise your promotions well so that your customers are aware of them.

5. Run a Marketing Campaign

Investing in a marketing campaign is a great way to bring in new customers and boost your revenue. There are many different marketing channels you can use, so be sure to do some research to find the best ones for your business. You may want to consider using online advertising, social media, or even traditional methods like print or television ads.

6. Create a Loyalty Program

Loyalty programs are a great way to encourage customers to keep coming back. Offer rewards for customers who make frequent purchases, or give them special discounts and perks. This will not only increase your revenue, but it will also help you build a base of loyal customers.

7. Provide Excellent Customer Service

Last but not least, one of the best ways to increase your revenue is by providing excellent customer service. Happy customers are more likely to come back and spend more money with you, so it’s important to always give them the best experience possible. Make sure your employees are properly trained in customer service, and always be available to address any concerns or problems they may have.

By following these tips, you can easily increase your revenue without having to invest a lot of money. Just remember that it takes time and effort to see results, so be patient and keep at it!

Top 7 Tips for Law Firm Digital Marketing Strategies to Help Gain Clients

Posted on by Syed Saqib
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The pandemic showed us that every business, law firms included, needs to explore the digital world. Whether you’re looking to invest in lawyer SEO or social media marketing, we’ve compiled some simple tips to help you gain clients online.

When the Covid-19 pandemic hit, many law firms sought out legal marketing experts like dNovo Group to reach out to potential clients. The restrictions and lockdowns meant that businesses had to explore digital options since traditional marketing was either too limited or completely inaccessible. If you’re looking to smash your law firm marketing goals in 2022, the tips below can help you get started.

1. Give your Website a Fresh Look and Feel

Are you fully satisfied with your law firm website? This link will appear on your advertising merchandise, legal directories and other websites, so you must ensure that it’s a proper representation of your law practice. Before you can invest in any legal marketing tactic, ensure that you have a functional website that speaks to your potential clients. Have an expert from dNovo perform a site audit and advise you on steps you can take to improve its ultimate look and feel.

2. Ensure your Site is Mobile-Optimized

Law firms that are yet to invest in a mobile-optimized website are missing out on potential users and site rankings. In fact, you may be offering the best legal services in your area but fail to gain clients online simply because users cannot properly navigate your web pages. In fact, responsive law firm websites appear higher on search engine results pages since they offer users a greater experience. Making sure that customers who access your law firm website on mobile devices find it easy and convenient to navigate will help attract more traffic.

Law firms needs the digital world to grow and thrive. Effective lawyer SEO is essential to bring in new business in the post-Covid economy.

3. User Experience is Key

All your marketing efforts will go to waste if your website has a poor user experience. Search engines like Google will favor websites that offer users a great page experience. That’s why UX design should be an integral part of your online marketing. By prioritizing user experience, you will ensure that users not only stay engaged on your website but move further down your funnel and come back for more information instead of visiting your competitor’s website. Whether it means showcasing your legal services in a clear manner or avoiding site elements that are distractive or slow down the web pages, you’ll need to do all it takes to prioritize the user experience. There are tools you can use, such as Google’s Core Web Vitals, to determine whether your website has a great user experience. Factors such as your law firm website’s speed, visual stability and mobile-friendliness will together determine its page experience.

4. Take Another Look at Your Website Content

Your law firm marketing strategy should greatly focus on the website content. Content marketing involves more than just filling up your law firm’s web pages with copy. It begins with proper keyword research, effective writing, and optimization of web articles to not only ensure the website is favoured by search engines but users alike. Keep in mind that website visitors are looking to find answers to their questions when they interact with your web content. 

5. Invest in PPC campaigns

Even though search engine optimization helps your law firm’s website to rank high gradually, PPC campaigns can give you immediate top rankings on Google and consequently more traffic. Having a balance between the two (SEO and PPC campaigns) helps to ensure a constant flow of quality traffic to your law firm’s website. Most law firms will avoid PPC campaigns like using Google Adwords as part of their digital marketing strategy simply because of the cost involved. The advantage of Pay Per Click campaigns is that you can decide on the budget and adjust based on performance. When sending traffic to your law firm website via paid search, ensure you target the right website visitors to avoid a high bounce rate.

6. Try Out Email Marketing

Another marketing strategy that you can use to gain more clients online is email automation. Email marketing is most effective when you have a specific target audience, and each email is customized to suit their needs. Avoid sending the same email to an entire list of prospects, as it will result in low open rates. Emails should be scheduled in advance and sent to a selected list of contacts. There are so many email automation tools that you can use to provide your audiences with a personalized experience. You need to understand your lead flow so that every email is automated to help move your law firm’s potential clients down the funnel.

7. Invest in High-Quality Videos

Videos are now an integral part of every digital marketing strategy, with platforms like YouTube & TikTok becoming more popular now than ever. Using videos in your law firm marketing using TikTok ads as opposed to image-based content can create more engagement, especially on social media channels. You can even post explainer videos on your law firm’s website to break down complex topics for your users. The key is to create a marketing strategy that effectively uses videos for engagement and builds your authority as a law practice. Understand the target audience for your videos so that the content is created in such a way that it has the most impact.

Conclusion

While there are many players in the legal industry and competition online is getting tougher, you can attract new customers by remaining true to your law firm’s core values. Take time to create a brand that is sincere and thoughtful through storytelling, and you will attract an audience that has goals similar to your own. Engage with legal marketing experts at dNovo Group to guide you on how to convey a unique message about your law firm to attract more relevant customers.  There are lots of legal marketing options you can explore and an expert can break them down for you.

How to Sideload Apps on Firestick With Downloader App

Posted on by Aditya Verma
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If you are using a firestick device, there are high chances you are looking for a way to sideload apps on firestick for obvious reasons. Firestick has its own app store but there are very few apps available and sometimes we wish to install apps that are not available on the Amazon app store. 

In order to install third-party apps on firestick, we often take the help of an application known as “Downloader”. If you are a new firestick user then let me tell you, the downloader app will help you in installing third-party apps on firestick quite easily. 

You can install any Android app of your choice with the help of the Downloader application, people often use the downloader app to sideload apps like movie streaming apps, live TV apps, and sports apps on firestick. The best thing about the downloader app is that it is available on the Amazon app store for free download. 

What is Downloader App?

Downloader app is a very popular application among Fire TV, Android TV, and Roku users. This app lets you install all those apps that are not available on the Amazon or Google Play Store. With the help of this app, you can sideload apps for free. This app is not only working as an app downloader but it also works as a browser, so if you are looking for a browser as well then download this app.

The size of the downloader application is hardly 10MB. So, before I show you how to utilize the Downloader app to sideload programs on your Firestick, let’s get the Downloader software installed on our device.

How to Install Downloader app on Firestick?

Installation steps are quite simple and straightforward, all you need to do is follow the below steps carefully:

• Turn on your fire TV.
• Go to the home screen and select “Find” from the drop-down menu.
• Select “Search” from the drop-down menu.
• After inputting the app’s name, press the go button.
• To begin downloading the app, click the “Get” button.

When the installation is complete, close the app store. Now as you have already downloaded the downloader app on firestick, let’s now check how to use the downloader app to sideload apps on firestick. 

How to Sideload Apps on Firestick with Downloader App

The first thing I recommend you to do is move the downloader app on your fire tv home screen. To do that Go to Downloads >> Select Downloader App >> Press the options button on your remote >> Click on the Move option >> Drag the app to the home screen.

Now follow the below instructions.

  • Open the downloader app on your fire stick device.
  • Now you need to grab the URL of the APK that you are interested in downloading and make sure to type the URL that is pointed to the server where the APK is uploaded. If you enter the webpage then it will not work, instead, it will act as a browser and it will open the web page. 
  • After entering the URL hit the Go button. 
  • The downloader app will now start downloading the APK.
  • After the APK is downloaded you need to install it.
  • Just click on the “install” button and follow on-screen instructions to install the app on your device.

That’s it, guys! You have successfully installed a third-party app on your Firestick with the help of the Downloader application. If you have any doubts or suggestions then let us know by dropping them in the comment section.

How to Keep Using Outlook 2010 with 2FA using App Password on Google and GoDaddy

Posted on by Hamza Razzaq
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All the big tech companies and other large organizations are now emphasizing two-factor authentication (2FA). Google introduced 2FA back in 2011 and now the company is enabling 2FA by default on millions of users‘ accounts. Similarly, there are many other tech giants that are actively forcing users to opt for 2FA.

Although multi-factor authentication enhances the security, it does cause problems for users using older apps that don’t support modern authentication, such as Outlook 2010. So, if you are also using Outlook 2010, then unfortunately you will face challenges with 2FA. Mostly, you won’t receive a prompt to enter the security code. Moreover, if you contact the support of Microsoft, Google, or other platforms, they will emphasize that you upgrade your Outlook version. However, there is a much easier solution in the shape of “App Password”. So, let’s explore in detail how to use Outlook 2010 with 2FA using the app password on Google and GoDaddy. But first, let’s clear out why 2FA is becoming a necessity?

Why Tech Giants are Emphasizing on Two-Factor Authentication (2FA)?

Cybercriminals are always busy looking for ways to get unauthorized access to systems, networks, servers, etc. They use phishing emails, social engineering, malware, and similar other tactics to trick victims to access login credentials and penetrate their systems. As per the report of Check Point Research (CPR), a 50% increase is witnessed in cyberattacks on corporate networks in 2021 compared to 2020. Moreover, it is projected that cybercrimes are expected to cost $10.5 trillion annually by 2025.

There is no stop to cybercrimes anytime soon, so tech giants are trying to mitigate such attacks with strong security policies, and one such strong security policy is 2FA. Two-factor authentication shows promising protection against using login credentials. What happens is that if attackers get access to login credentials, they won’t be able to penetrate the system due to the second defense layer that requires OTP (one-time password), biometric proof, or app-specific password to give access. This way, 2FA can significantly reduce cyberattacks that involve stealing login credentials.

App Password – The Rescuer for Old Apps that don’t support Modern Authentication

Most apps and online services are now compatible with 2FA, but their old versions fail to offer such support. For those versions of apps, the ideal solution is to use an app-specific password.

An app password is a randomly generated long password (16-digit) that provides permission to access that account. It is only used in apps/accounts where 2FA is enabled. Once you have generated the app password, you can enter it instead of entering your normal password. Moreover, an app password is usually required once and not, again and again, every time you sign in.

Use Outlook 2010 using App Password on Google and GoDaddy

Outlook started supporting modern authentication with its Outlook 2016 version. You can also enable modern authentication in Outlook 2013 by setting up registry keys for every device. However, nothing can be done to enable 2FA on Outlook 2010. So, the best way to keep using Outlook 2010 with 2FA is by using an app password. Follow the below steps to use Outlook 2010 using the app password on Google:

  1. Sign in to your Google account.
  2. Click on the “Security” tab and then click “App Passwords” under “Signing in to Google”.
  3. From the bottom, click “Select app” and then pick Outlook.
  4. Click “Select device” and then pick the right device.
  5. Lastly, click “Generate”.

Once done, you will get a 16-character code that you have to enter as per the provided instructions. This way, you can access Outlook 2010 using the app password from Google. You can follow similar steps to use Outlook 2010 using the app password on GoDaddy.

Wrapping Up

Two-factor authentication has become a crucial security measure in the present cyber world. But implementing 2FA also causes issues with old apps that don’t support modern authentication. However, it does not mean you must quickly opt to purchase the upgraded version of the app. Therefore, if you are struggling to access Outlook 2010 or any other old app version, then use the app password to get past the 2FA security wall.

Does Microsoft One Outlook Have Any Purpose?

Posted on by Hamza Razzaq
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Microsoft One Outlook is the new Outlook client for Desktop that Microsoft has been working on for more than a year. The client leaked recently but remained inaccessible to users. But now Microsoft has made the announcement on May 17 2022 about the release of new Outlook for Windows clients as a tester for Office Insiders Beta Channel. But many users are confused about what is Microsoft One Outlook all about, and that if it’s similar to Outlook web, then why not opt for the free Outlook web version? Let’s explore these elements in detail in this article.

Microsoft One Outlook – A Brief Overview

Microsoft One Outlook or Project Monarch is a unified Outlook client that is meant to unify web, Windows, and Mac Outlook codebases. So, the first glimpse of the new Outlook client looks a lot similar to Outlook web. Besides that, it offers many new features, such as a unified view of email, to-do, and calendar, message reminders, calendar board, Loop test version, etc. However, many Outlook features are missing in the current preview build of One Outlook. For example, offline support, multiple accounts use, IMAP mail accounts support, Outlook.com support, search folders, quick steps, and similar others are in the development stage.

Currently, the users of Office Insiders Beta Channel with Microsoft 365 work and education accounts can access the new Outlook for Windows client. If you fulfill this criterion, then you will be seeing a message “Try the new Outlook” in the top right corner of your Outlook for Windows app. Toggle the button to shift your Windows Outlook to One Outlook.

Key New Features of Microsoft One Outlook

Microsoft One Outlook is not just focusing to set a unified user interface, it is also coming with new/enhanced features to elevate the user experience. Some of the key features of One Outlook worth knowing are as follow:

Find Documents by @

Just like when you type “@”, Outlook gives you the option to add someone to the email, you can now also use it to find documents and files that are stored in the cloud. For example, when you type @thefilename, Outlook will show you the list of files that are stored in the cloud. This way, you can instantly add files and save a lot of time.

Message Reminder

In case you unintentionally skipped a message that the Outlook thinks is important for you, you will receive a reminder automatically that asks if you like to respond. Moreover, the reminder is also pinned at the top of the inbox till you respond to it.

Drag and Drop Emails to your To Do List

One Outlook unifies email, calendar, and To Do list into one view. Therefore, it makes it easy to drag and drop emails to your To Do list so that you can review the email at some other time. Similarly, you can also drag and drop the emails to your calendar.

Calendar Board View

One Outlook provides a calendar board view that makes you organize your meetings and other plans from one single view. You can add goals, To Do lists, files, emails, etc.

Microsoft Loop Components

The new Outlook for Windows now supports Microsoft Loop components that empower everyone to edit and share their viewpoints while remaining in the workflow and the app they are using, such as Teams or Outlook. You can copy and paste loop components to Outlook emails, while still keeping them synced with everyone.

More Rules

The new Outlook is coming with more rules that can help you better manage your inbox in an automated way. One such rule is Sweep, which allows you to automatically move messages from a specific sender to a specific folder.

In short, One Outlook is meant to enhance productivity with its intelligent assisted features, making it easy to do things faster and efficiently.

The Main Purpose of Microsoft One Outlook

Microsoft has been working to unify its separate Outlook clients for Windows, macOS, and web for many years now. There is a prominent difference in user experience when you compare Outlook for Windows, macOS, and web. In fact, the Outlook client for Mac is a lot different from Windows or the web version of Outlook and comes with limited functionality.

Therefore, it was the goal of Microsoft to unify this experience and make all versions of Outlook a lot similar both in terms of interface and functions. So, that’s what Microsoft One Outlook is meant to serve. It is in development for more than a year and the internal testing is undergone for many months now. Still, it might take a few more months till all the personal and business users of Outlook get access to One Outlook.

Microsoft One Outlook vs. Outlook Web – Which one to Pick?

Now that we know what’s the main purpose of Microsoft One Outlook, here’s the question: if One Outlook is meant to make Outlook for Windows and Mac similar to Outlook web, then why not just opt for free Outlook web instead of subscribing to Microsoft 365?

It’s true that the interface and core features of One Outlook and Outlook web looks a lot similar, but still, you get a lot of additional functionalities with One Outlook, specifically if you are a part of an organization. For example, One Outlook offers a rich set of rules that you can use to make the management of incoming emails streamlined and automated. Similarly, One Outlook offers more integrated support for scheduling, task management, etc. To sum up, One Outlook does provide a similar interface look as Outlook web, but it is feature-rich and provides integrated support with other Office apps.

You Can Automate These Property Management Tasks

Posted on by Charlene Brown
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There is essentially no aspect of management that can’t be simplified with technology. It’s amazing how far various software programs have progressed in such a short amount of time. We’ll show you several property management areas that can be automated so you can track the progress yourself.

Accounting

There are numerous aspects of property management that consume far too much of your time. As a result, you’ll need some software to handle all of these minor chores. These software programs will be able to monitor your cash flow, perform their own calculations, and make decisions based on them. Why shouldn’t you invest in a piece of software that will take over a great deal of work that was previously done by many people? Furthermore, in the long term, this will pay off because you will not need as many personnel to complete this task because you will have software that will do it faster and more accurately.

Lease Renewal

You should automate the lease renewal process straight away. Why would you take time out of your day to renew your renters’ leases when you could be doing something more important? If you want to automate this aspect of your business, you can either design an algorithm that will handle everything for you or hire someone to do it for you. You should be aware that creating this algorithm takes time, depending on who is doing it. It can work in a number of ways, and one of them is that when someone requests the lease renewal contract from the software, it sends it out to them, and once they sign it, it gets redirected to you for your signature. 

Furthermore, after you offer the new software that will handle this duty, you must be prepared for a slew of bugs. This is usually not a significant issue if the bugs get detected on time. Once it is in full operation, you won’t need to consider it for some time, except to do some checks to see if it is doing what it is supposed to.

Rent Payment

Rent payments, like lease renewals, can be done much more quickly than the individual renting the property coming to you and handing you the money. It’s a lot easier if you have software in place that just extracts the funds from the renter’s bank account. As a result, you do not need to be available at all times in order for them to give you the rent; instead, everything is done online. 

You also don’t need to pay someone to collect the money because it’s all deposited directly into your account. This type of software is usually rather affordable when you consider the value it provides to your company. 

Packages 

It would be ideal if you had a system in place as a property owner that could handle a variety of packages and make it easy for your residents to receive or pick them up. Installing a specific box where the mailman can leave his or her package and only put things in, rather than take things out, is one way to accomplish this. A tenant with a special key is the only one who can take items out of it.

 When the mailman places the package inside the box, it would be fantastic if the tenants were informed. This feature will delight your residents because it allows them to pick up their mail much more quickly.

Robotics

Imagine going to look for a place to rent an apartment or a house and being greeted by a robot who will show them around. The field of robotics has progressed significantly, and it won’t be long until you see them all over the country. If your budget allows you to do so, hire a team of top software developers to create a robot that will take your house tours instead of your personnel. You won’t need to hire somebody to do it for you, and it will be a lot more fascinating for your potential tenants. They’ll appreciate your presentation’s approach. Also, if there are some questions that need to be answered that your robot could not address, then they should call you or someone you dedicate to doing that task.

Why should people not take advantage of the many benefits that the digital age has brought to their lives? With so many technological advancements, any firm can function better and more accurately with fewer people. Hopefully, this text was able to show you some fantastic things you can do as a property seller or renter.