Best Document Management Software and Systems of 2022

Posted on by Roy Emmerson
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You used to see huge cabinets with lots of shelves in office rooms that were filled to the brim with documents and various papers. Company employees sorted these documents into folders and stacked them neatly paper by paper. Now, seeing such cabinets is a rarity. Companies are moving their documents into the digital realm. 

In the digital field, employees can have remote access to documents. Also, staff can collectively edit files, sign them online, send them to each other, and so on. You’re more likely to see digital document archives today than print versions. 

What’s more, in case of an emergency, digital documents can be restored with data recovery software, while printed physical documents disappear without a trace.  

But managing so much documentation becomes less easy for companies’ employees. That’s why developers offer various solutions for managing and systematizing digital documents. Today, we will talk about such solutions in detail. 

There are many document management software on the market, so it is very difficult to stop at a particular tool. But we have already done this work for you and evaluated the different options according to these parameters: 

  • Hosting; 
  • Search options; 
  • Scanning options;
  • Speed;
  • Availability, and so on.

We have selected the best options available on the market and are ready to tell you all about them. 

Let’s go! 

Best Document Management Software 

Rubex

Rubex is one of the most popular document management solutions today. It will suit both large businesses and startups. 

Rubex is a cloud-based service that will be available to all your employees anywhere in the world where there is an Internet connection. 

This application is very easy to use because it offers the usual system of organizing documents into folders. It is almost the same as in the above-mentioned old method of storing documents in cabinets. In fact, only the location changes but not the structure. 

We think this app is the best because of its convenience. Any user will be able to understand how the application works and can quickly learn how to use it. Searching for documents is also very easy and convenient. 

Rubex offers several packages at different prices ranging from $55 to $199. To find out what kind of package and price this company can offer you, visit their website. There, you will be asked to take a short quiz on the home page, and then, you will receive a personalized offer in the mail. It doesn’t bind you to anything. Do this test and find out more about Rubex’s offers. 

Microsoft SharePoint 

Microsoft SharePoint is a software with a big name. Microsoft and its products can be trusted because they are on the market for many years and have earned respect and recognition. Microsoft SharePoint is no exception. 

It is one of the most user-friendly applications and vast in terms of features. Especially great is the choice of Microsoft SharePoint for those users who are already working with Microsoft products. 

On this platform, your colleagues and you can edit files together and organize them the way you want. A search function is also present and will facilitate the process of working with files. SharePoint Solutions can further enhance your experience with Microsoft SharePoint, providing tailored solutions and customizations to meet your specific business needs.

Microsoft SharePoint requires a knack for this system. To use this tool smoothly and cleverly, you will have to go through a little training. So, you will be able to get acquainted with all the features and capabilities of this wonderful software. But luckily, this program teaches you how to use it. It’s not that difficult, and it won’t take your employees much time.

Microsoft SharePoint offers very affordable pricing from $5 to $23 per month per user. Their website has tables describing the benefits of each package. Go to their website and read more information about the services to choose the best option for you.  

M-Files

M-Files is one of the best programs in terms of ease of use and user-friendly platform interface. 

This platform gives you a comprehensive approach to document management and sorting. Document scanning is fast enough. You can digitize large amounts of data. There are appropriate tools for this. Many processes are automated. For example, the application offers character recognition: this happens automatically and speeds up the processing and scanning of documents. 

Also, organizing documents is very easy. The platform helps you do this quickly and easily with the implementation of machine learning processes. 

We can recommend this app because it is the most intuitive of all the apps out there. You won’t have to train your staff on how to use it and will be able to get to work right away.

The creators of M-Files promise a high level of data protection thanks to its technology.  

Moreover, all users, regardless of the package they purchased, can choose the type of system that is convenient for them. This is a huge advantage of the service. As a current MA in service design explains, it is essential to orchastrate the various stages of a service to ensure a pleasant, seamless experience.  

We cannot advise the best package offered by M-Files for you because every business is unique, plus some perform all their opertaions in-house, while others use business process outsourcing (BPO) But you, with the best understanding of your company, can go to their website and choose the best solution based on the specific case. 

Conclusion 

In today’s world, when people get rid of bulky office cabinets with piles of dusty documents and go digital, you can’t do without document management software. Some people spend a lot of time looking for the best solution, but we decided to save your precious time and did this work for you. 

After studying a lot of solutions, we chose the ones that are the easiest to use, the most affordable, and the best in terms of quality of service. We hope that one of the presented options can become a good assistant in running your business! 

Evaluate your financial capabilities and your top priorities in terms of product functionality. Each of the offers in this article is unique. Then, considering the specifics of your business, make a decision. We’re sure you’ll be able to make the right choice and improve the performance of your business!

Why Is Data So Important For Your Business In 2022 – Here’s the Answer

Posted on by Charlene Brown
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It’s any person’s dream to one day run their own business. And this is why it’s so important for you to understand how the world is moving in terms of technology. How you use and keep your data could be the make or break for your success in any market you choose to work in. In this fast-paced market, the size of the business you are running does not matter. What matters is the way you collect valuable data and analyze it to give you an edge over your competitors and improve the business outcomes. In this article, we will be reading about how companies and businesses use data to improve their workflow, and work processes, and make smart decisions to achieve better results.Why Is Data So Important For Your Business In 2022 – Here’s the Answer

Problem-Solving

Let’s say you invested in a marketing campaign but couldn’t get fruitful results or are not satisfied with the performance of your sales team. The best way to review the performance and gain insights will be through data collection and analysis.

Business processes like marketing and sales can be reviewed while using data analytics. Doing this will assist you in identifying where process breakdowns occur, so you can further evaluate the situation to come up with a solution. Take a look at the top businesses running today, and you will find these companies are data-driven. They use data to make or modify business decisions, allowing them to stay ahead of their competition. 

Improving Revenue

Using data adequately allows businesses to improve their revenue and cash flow. By reviewing the financial data, you will be able to tell the work processes which you have put money into, learn about your spending habits, and track whether the areas you invested in are performing well or not. However, it is also necessary to understand that the data you use needs to be managed first before using it to review insights. There are several data management best practices you can implement to safely collect, store, and use data as required. Doing this is crucial as it will be the responsibility of the business to keep the data secured. You can learn more about best practices of data management, so you can completely understand how you will be handling data. 

Understanding Customers

For a business to be successful, it is crucial to focus on its customers. Knowing their preferences, their loyalty to your brand, the demographics, and location you are getting the most response in terms of sales. With adequate data and a sophisticated analysis tool, it becomes easier to know whether the marketing strategy you have implemented connects to existing as well as new customers. However, if the data does not show promising results, it means the marketing strategy needs to be revised. Similar to data analysis, the tools you use for analysis should also be authentic and reliable. There are several consumer data analytical tools out there that you can use to improve sales.

Improving Business Processes

With the correct data analysis, you can completely understand your business processes. This allows you to work on the aspects of the process that are resulting in a waste of time and resources. Identifying these areas is necessary as in addition to wasting resources ad time, they hurt the overall statistics of a business. After these issues are identified, businesses immediately start working on resolving them to improve the overall performance and outcomes. 

Internal operations like supply chain management and logistics planning can also be evaluated using data analysis tools which will be stored in a database. Then you can use a Reverse ETL to move the data to your operating systems to make the best use of it and improve the business’s profitability.

With the right use of data analysis tools, it becomes easier to identify the type of consumers you need to focus on. Based on their interests, marketing campaigns can be initiated to convert these leads into sales. As mentioned above, the location of the customer matters. You can use the location data to set up a local marketing campaign and target your customers through promotional offers. 

Data-Driven Culture

Successful businesses are always keen to adapt to a data-driven culture. From team leaders to sales personnel, everyone adopts the data-driven culture where all are on the same page while working on projects. Allowing this culture ensures the products you deliver are of top quality.

Collecting data and analyzing is indeed a good practice; businesses are adopting it to gain valuable insights into their business. Small businesses cannot afford to lose money while experimenting with different strategies and data integration. Using insights gathered from data, allows aspiring companies to implement strategies directed at consumers. However, it is imperative to understand and pinpoint the type of data you want to collect. Understanding what type of data is required to be collected for your business is the key to success. Therefore, always spend your time and resources wisely to achieve the best business outcomes.

How To Choose The Right POS System For Your Business

Posted on by Charlene Brown
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The world is rapidly changing. This necessitates constant adjustment and rigorous adaptation of new trends and practices, particularly in business and marketing. Running a small business nowadays presents considerable challenges, like attracting your clients, covering operational costs, and successfully competing with other firms in the sector. In the meantime, you also need to care for your staff, as they are the welcoming faces of the company. Whatever strategies you choose to employ in order to tackle these challenges, keep in mind that the buyer must leave your store completely satisfied, which surely includes the method of payment, like a hassle-free POS system. But what are the key factors to help you decide how to pick the right one?

Your Type Of Business

The first and most important factor that will help you choose the right POS, is the kind of business you own. If you run a small store frequented by just a few clients a day (who also prefer to pay in cash most of the time), then the logical choice is to go for the simplest and most value-for-money option. If, however, you run a well-known store, which draws a large number of customers, then you have to consider choosing a more comprehensive POS system that integrates the latest in technology and the most popular electronic forms of payment.

The Importance Of Software

This is another factor that depends on your type of business. Retail stores certainly need an appropriate POS system that, first and foremost, complies with PCI standards, and which can also be linked both to a receipt printer and a bar code scanner. If it integrates inventory management, even better, as this will prove to be time-saving and will be a step towards automation, as well. Extra software features, such as eCommerce tools and email marketing, are also available for eCommerce stores or online marketplaces. These typically appear on social media, whereas mobile professionals, such as contractors, will benefit from an offline mode or Invoice software. Sales reports are also very useful, as they help you – along with analytics software – to pinpoint your areas of opportunity and improve upon them.

The Right Hardware

Hardware is equally important, depending of course on the job-specific needs. Bars and restaurants, for example, will benefit immensely from certain functions like the ability to change items on the menu, provide kitchen tickets in print, and ultimately communicate with the kitchen altogether. Another useful feature is the option provided to clients to split tickets or keep open tickets for those who wish to settle their tab in the end. That’s why custom-made hardware kits are essential to restaurants and bars. Any other retail store might as well opt for the most inclusive hardware, particularly one that accepts EMV chip cards, and NFC payments, and is definitely PCI compliant.

Contractors or outside vendors, on the other hand, will require mobile POS systems that are small, feasible, and portable in order to facilitate constantly being on the go now while including features such as contactless, chip, and magstripe readers, as well as an offline mode for when they are outside the range of cell towers. Such POS systems can be exceptionally multi-functional, incorporating highly effective software that can cater to any professional requirement, such as running on multiple operating platforms (from PCs to iPads and smartphones), being user-friendly, and incorporating functions like bookkeeping, data management of your customers and/or an app that can track your employees’ time.  

Running Costs

Technological innovations and futuristic advancements are always intriguing topics of discussion when you need to make a decision such as this. At some point though, you’ll have to figure out the costs as well. All this tech does not come cheap, after all. So, equally significant factors you’ll have to consider are the initial setup cost, the payment processing costs, equipment costs or rental fees, and POS software fees. Of course, whether it will be worth paying for all these functions, will depend on the scope of your store or company.

You’ve probably been somewhat overwhelmed by the numerous functions and technologies discussed in this post, but rest assured that they’re all crucial in assisting you in making your final decision on which POS system to choose for your business. Whatever your choice, in the end, do keep in mind that certain parameters must be followed, like PCI compliance and EMV chip card acceptability. Then, if your budget allows it, you should probably choose one that’s specifically tailored to your type of business, while including the most features that will keep your customers happy. After all, isn’t this the goal in the end? 

How to Create an Effective Link Building Strategy

Posted on by Scott Fluent
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Link building can be one of the most effective search engine optimization strategies when executed correctly. It’s one of the determining factors search engines use when completing their rankings. In fact, within Google’s search engine results page, the pages that rank within the top spots have an average of 3.8 times more backlinks than the results on further pages.

Unfortunately, many people haven’t adjusted to the changes made to link-building SEO tactics over the years. In the past, successful link building relied heavily on the number of links rather than the quality. But today, people know more about the internet and what they’re looking for when searching it.

It’s easier for the average internet user to determine a sketchy website today than it was 10 years ago. This applies to search engine algorithms as well. Rather than just looking at how many sites link to yours, search engines now take into account the quality of those websites as well. The more trustworthy and high-quality links you have leading back to your website, the higher your page will appear on search engine results pages.

Link building is a gradual process. It’s not an easy endeavor, which is why most people fail in executing it correctly. If you’re interested in learning how to create an effective link-building strategy, below we highlight five steps to ensure yours is top-notch.

Outreach

One of the best ways to get something done is to ask for help. In this case, ask your fellow bloggers. There are plenty of online forums and social media groups that cater to bloggers and their niche interests. Ask to share links with your peers. Of course, it’s better to do your research beforehand so you don’t end up link-building with an untrusted source.

You can also do market research within your sector and see who the most popular bloggers are. Start including links to work from those blogs that you find. Then you can reach out to the bloggers individually to see if they would be interested in sharing some of your work within their next postings. Be sure to share your expertise in the subject matter, and mention that you backlink to their website.

Devise A Broken Link Strategy

There are millions of broken links on the internet, leading to websites that either don’t exist anymore or never did in the first place. A broken link strategy can help you turn those dead-ends into a win for you and your website. First, you need to find relevant broken links on websites or blogs. Then you create something similar to the broken resource, typically a webpage or posting. Reach out to anyone you see linking the dead resource, let them know that the resource is broken, and ask them to use your link instead.

Check Out The Competitions Backlinks

There’s nothing wrong with checking in on your competition. If your competitors are ranking higher than you, they’re doing something right. Chances are their link-building strategy has something to do with their positive positioning within the search engine results. Check out what links they are using.

Checking out your competition blogs also gives you insight into the keywords and phrases they use. This insight can help you figure out what you need to tweak within your website, with the goal of those tweaks increasing your standings within the search results.

Guest Blogging

Guest blogging encourages link building and it does so quite naturally. You can either contribute articles to other websites within your niche or offer to host other bloggers’ work on your website. A number of specialist authority building companies can get you backlinks quickly. Be sure to repost your guest blogs on social media platforms and share the link within appropriate online forums. Aim to be authentic in your blogs, while also strategically aligning yourself with readers that will be interested in what you have to say.

Look For Unlinked Mentions

Sometimes other websites will mention your website or products without linking to your site. Mentions should be giving you an increase in traffic, so it’s best to scour the internet in search of any missed opportunities your website may have from mentions on other websites. Using an online content explorer can be beneficial in making your search less time-consuming.

How To Effectively Stay Safe While Doing Business Online

Posted on by Charlene Brown
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Most businesses these days are conducted online, which leaves many people vulnerable to scams and other fraudulent activity. It’s important to take steps to protect yourself when doing business online, and there are a few key things you can do to stay safe. Additionally, it’s a good idea to use a reputable website or service when conducting business online. Here are some tips for staying safe while doing business online.

1. Cyber Security Systems

Be sure to have a cyber security system in place to protect your business from online threats. This can include a firewall, anti-virus software, and other security measures. It’s also a good idea to have a backup system in place in case your primary system fails. According to https://www.gasystems.com.au/, “In the event of a data breach, you want to make sure that you have a plan in place to minimize the damage and get your business back up and running as quickly as possible.” 

If you don’t have a cyber security system in place, now is the time to get one. It’s better to be safe than sorry when it comes to your business.

2. Educate Yourself and Your Employees

When it comes to online safety, knowledge is power. Be sure to educate yourself and your employees about online threats and how to protect yourself. There are many resources available, such as online courses, webinars, and articles. You can also find helpful information by conducting a search on the internet or speaking with a cyber security expert. By taking the time to educate yourself and your employees, you can reduce the risk of becoming a victim of an online scam or attack. 

Additionally, you’ll be able to identify threats more quickly and take appropriate action.

3. Use Trusted Websites and Services

When conducting business online, it’s important to use trusted websites and services. There are many scams and fake websites out there, so you need to be careful. Be sure to only do business with companies that you know and trust. You can also check online reviews to get an idea of whether or not a company is reputable. 

Additionally, look for https:// in the website address, as this indicates that the site is secure. It’s also a good idea to use a credit card when making online purchases, as this offers additional protection. This is especially important if you’re making a purchase from a new or unknown company.

4. Keep Your Personal Information Private

When doing business online, you’ll likely be asked to provide personal information, such as your name, address, and credit card number. It’s important to only provide this information to trusted websites and companies. Additionally, be sure to only provide the minimum amount of information that is required. You should also be aware of phishing scams, which are attempts to obtain personal information by posing as a reputable company. 

If you receive an email or message from a company that you don’t recognize, do not reply or click on any links. Instead, delete the message and report it to the authorities.

5. Monitor Your Accounts Regularly

Be sure to monitor your business accounts regularly for any suspicious activity. This includes checking your bank statements and credit card statements. If you see any charges that you don’t recognize, be sure to report them to your bank or credit card company immediately. Additionally, you should change your passwords regularly and use different passwords for each account. By taking these precautions, you can help protect your business from fraud and identity theft. It’s also a good idea to set up two-factor authentication for your accounts, which adds an extra layer of security.

6. Stay Up-To-Date on Cybersecurity Threats

It’s important to stay up-to-date on the latest cybersecurity threats. This way, you can take steps to protect your business. You can stay informed by reading articles, watching webinars, and subscribing to newsletters. Additionally, you should consider attending conferences and workshops on cybersecurity. 

By staying up-to-date, you’ll be able to identify threats quickly and take appropriate action. This is an important step in protecting your business online. It’s also important to have a plan in place in case your business is hacked or attacked. By having a plan, you can minimize the damage and get your business back up and running quickly.

By following these tips, you can help protect your business from online threats. While no one is 100% safe from cyber attacks, by taking precautions, you can reduce the risk of becoming a victim. Additionally, if you do become a victim, you’ll be better prepared to handle the situation. Cybersecurity is an important issue, so don’t wait to take action. Implement these tips today to help keep your business safe.

Top Ways Drones Are Evolving Real Estate Businesses

Posted on by Allen Brown
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As technology advances, businesses must advance with it to stay competitive. And the real estate industry is no exception. Drones are changing how real estate businesses operate, making it easier and more efficient to capture essential data and images. This article will discuss some of the top ways drones evolve real estate businesses.

What Are Drones?

Drones are unmanned aerial vehicles (UAVs), aircraft without a human pilot on board. They are controlled remotely by a ground-based operator, who uses a joystick or other controls to fly the drone. Drones come in different types and sizes, from large military models to small consumer-grade quadcopters. Some drones are even capable of autonomous flight, using onboard sensors and GPS to navigate without the need for an operator.

Makes Aerial Photography Accessible

Aerial photography used to be something that was only accessible to those with helicopters or expensive equipment. But now, thanks to drones, anyone can get their hands on a high-quality camera and capture stunning footage of a property. And with the help of Horizon Imaging, anyone can capture amazing aerial shots of properties. It enables Real estate businesses to provide potential buyers with a bird’s eye view of the property, giving them a better sense of its size and layout. Drones have been a game-changer for real estate businesses, as they can now market their listings in a whole new way. Drones provide potential buyers with a unique perspective of a property that traditional ground-level photos cannot provide.

Inspecting the Property

In the past, inspecting a property could be time-consuming and dangerous. But with drones, real estate businesses can quickly and easily get the data they need to make informed decisions about a property. Drones inspect hard-to-reach areas of a property, such as a roof or gutters, without putting any employees in harm’s way. They can assess the condition of a property after a natural disaster.

After a natural disaster, it can be difficult and dangerous for people to survey the damage. But with drones, businesses can quickly and safely assess the damage and create a plan of action. This has been extremely helpful in the aftermath of hurricanes and other natural disasters. This information is essential for real estate businesses to approve repairs and get insurance claims.

Also, some companies are now using drones equipped with thermal cameras to perform energy audits. It allows them to pinpoint areas where homes are losing heat, saving homeowners money on their energy bills. 

Creating a Virtual Tour

Nowadays, customers want to be able to see every angle of a property before they make a purchase. That is where drones come in handy. A drone can capture images and footage of a property from all angles, creating a virtual tour that potential buyers can view before they even step foot on the property. It allows them to get a better feel for the layout and size of the property and get an idea of the surrounding area. Virtual tours provide buyers with a convenient way to view a property without scheduling an appointment or taking time out of their busy day. And for real estate businesses, it provides a new way to market their properties and reach a wider audience.

Monitor Construction Sites

Construction sites can be dangerous places for workers. But with drones, real estate businesses can monitor construction sites from a safe distance and keep track of progress. Drones check on the progress of a construction project and identify any potential hazards. It helps ensure that everything is proceeding as planned and that there is no hidden damage or defects. This information is essential for keeping construction projects on schedule and within budget.

Surveys Land

Surveying land is a critical part of the real estate industry. In the past, surveying land was a time-consuming and expensive process that required crews to visit each property physically. Now, drones can quickly collect data about large tracts of land, saving surveyors a significant amount of time and effort. This data can then be used to create accurate maps and 3D models, which can help plan purposes. It also allows businesses to get an accurate picture of the land before making any decisions.

Drones have completely changed the real estate industry and have made it easier than ever for businesses to get the data they need. From aerial photography to construction site monitoring, drones provide real estate businesses with many new opportunities. And as drone technology continues to evolve, the real estate industry will only continue to benefit. So if you’re in the real estate business, make sure to take advantage of drones and all they have to offer. It could be the difference between closing a deal and losing out on a great opportunity.

Why Is Building a Successful Sales Funnel So Important For Your Business?

Posted on by Charlene Brown
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As the saying goes, “the money is in the list.” And that’s especially true when it comes to businesses. A successful sales funnel can mean the difference between a thriving business and one that struggles to make ends meet. But what exactly are sales funnel?

A sales funnel is a marketing strategy designed to create and nurture relationships with potential customers and eventually turn them into paying customers. The term “sales funnel” refers to a potential customer’s journey from initial awareness of a product or service to eventually becoming a paying customer. The sales funnel is often represented as steps, starting with “awareness” and ending with “purchase.” In between, there are stages such as “interest,” “consideration,” and “decision.”

By understanding the needs and wants of customers at each stage of the sales funnel, businesses can create targeted marketing campaigns that will move them through the funnel more effectively. So why building a successful sales funnel is important for your business:

Allows You to Track Your Progress

When generating leads and converting them into customers, it’s important to track your progress. This way, you can see what’s working and what isn’t. A sales funnel gives you a clear picture of where your leads are coming from, how they’re progressing through your funnel, and whether or not they’re converting into customers. This information is crucial for understanding what’s working and what isn’t. It would be much more difficult to track your progress and make necessary changes without a sales funnel.

If you’re unsure how to build a sales funnel or where to start, plenty of resources and templates are available online. All you need is to visit the site to learn more about building a successful business funnel. The important thing is to get started and experiment until you find what works best for your business. With patience and effort, you’ll be on your way to building a successful sales funnel in no time.

Build Relationships With Your Customers

The sales funnel also allows you to build relationships with your customers. By nurturing your leads and providing them with valuable content, you can develop a rapport to encourage them to do business with you. Staying in touch with your customers after making a purchase can create loyalty and repeat business. Your customers will also be more likely to refer others to your business if they have a positive experience.

Helps You Generate More Leads

The goal of any business is to generate more leads. And a sales funnel can help you do just that. You can capture leads from various sources when you have a sales funnel. This includes your website, social media, paid advertising, and more. Capturing leads from multiple sources can quickly build up a database of potential customers. This gives you a pool of people to market to, which can help you to generate more sales.

Also offering something of value at each stage of the funnel, you can encourage prospects to move further down the funnel and eventually make a purchase. B2B leads are important as well, you can generate b2b leads from many online sources.

Helps You Focus On Your Marketing Efforts

Whether you’re selling a product or a service, marketing is essential for any business. And one of the crucial aspects of effective marketing is focusing. By having a sales funnel in place, you can more easily identify your target audience and craft your marketing message to appeal to them. By understanding what stage of the funnel your target prospects are in, you can tailor your message and provide them with the information they need at that particular time. 

Helps Prioritize the Interests of the Customers

The sales funnel also helps you to prioritize the interests of your customers. Understanding what stage of the funnel they are in, you can provide them with the most relevant information to their needs. For example, if someone is in the awareness stage, they will be interested in general information about your product or service.

On the other hand, someone in the decision stage will be looking for more specific information to help them decide. By providing your customers with the information they need, you can more effectively guide them through the sales process. With customizable alerts and automated follow-up emails, they can stay on top of all their sales process steps while simultaneously providing excellent customer service.

Makes Marketing Easier

Marketing can be a challenge, especially if you don’t have a clear plan.

But when you have a sales funnel in place and access to a b2b leads database, marketing becomes much easier. You can focus your efforts on specific channels and target your audience more effectively. Additionally, you can track your results and ROI to see which marketing efforts are working and adjust your strategy accordingly. With a sales funnel, you can make marketing easier and more effective, which leads to better results for your business.

If you’re not already using a sales funnel in your business, now is the time to start. Implementing a sales funnel can help you achieve your marketing and sales goals. It also provides you with many other benefits, such as tracking your results, building relationships with your customers, and generating more leads. 

SignNow API vs. HelloSign API – A Brief Comparison by the Experts

Posted on by Bailey Merton
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If you have already used e-signature services to sign documents in your business, you already know how convenient it is. But it is even better to use a reliable e-signature platform. It allows you to create a digital signature to be used every time you have a business document to be signed.

An API is a web application that allows people to request documents for signing and achieve a lot more. There are many e-signature APIs such as SignNow and HelloSign. If you are curious, let’s go through the SignNow API vs. HelloSign API comparison to help you choose the best options for yourself.

SignNow API vs HelloSign API – Definition

SignNow is a platform that provides e-signature services to companies and organizations. It is a US-based platform, although it serves clients from all over the world, as a SaaS (software as a service) to those who want to sign and manage legally binding signatures. The SignNow API has tools to suit every business.

On the other hand, HelloSign API is a similar solution but with less tools and features. You will notice this when we look at SignNow API vs HelloSign API differences here below. If you are looking for a cheaper alternative at the cost of features and capabilities, go for this app.

SignNow API vs HelloSign API – What Makes the Difference

·  Time-saving – When it comes to time-saving, comparing SignNow API vs HelloSign API is not fair. SignNow API integrates quickly into your work environment whether it is a web platform or app. With their well-defined processes, you do not need a professional to set up an account, upload a signature, and submit documents for signing.

·  Customized workflows – When comparing SignNow API vs. HelloSign API, you will notice that the former allows the creation of brandable workflows for authentic eSignature requests, emails, and profiles. You are likely not to get much anywhere else, so consider choosing SignNow as your choice for brand credibility.

·  The pricing – The pricing is SignNow API vs HelloSign API is very different. SignNow offers competitive pricing that will allow you to scale up your business within no time. If you compare all the features of the API, you will appreciate the value of the money you will be getting. On the other hand, HelloSign offers a cheaper alternative but may have compromised features.

·  Security level – This API is designed with data protection features. You are guaranteed data encryption, so your documents are not exposed to unnecessary risks during submission. It is also compliant with different regulations such as HIPAA and eIDAS among others. SignNow API vs HelloSign API comparison will help you choose the secure option, which in this case is the SignNow API.

Final Words

When you visit the SignNow website, you will see a lot of features that distinguish the API from others. It has numerous features to suit your business. So, take time to go through the detailed SignNow API vs. HelloSign API comparison after reading this brief comparison. We hope the insights help you make the right decisions that will benefit your business.

How Can Technology Improve the Effectiveness of the Recruitment Process

Posted on by Charlene Brown
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Thanks to modern technology, the recruitment process has never been easier. Businesses don’t need to send out hundreds of letters inviting prospective employees to interviews, nor do they have to vet each person individually by mail or phone. Businesses are able to efficiently background check people and invite them for interviews. Interviews themselves can also be held online, which makes them a lot easier for interviewees and interviewers.

This post will explore this subject a little deeper. Technology can improve the effectiveness and efficiency of the recruitment process:

Job Listings

Technology gives companies the opportunity to post more concise and informative job listings. Additionally, with the aid of technology, companies can advertise their job listings to large audiences. More concise and informative job listings significantly improve the candidate experience, which can, in turn, result in happier and more content employees. When you are posting job listings for your company, it is very important to publish accurate information. As well as accurate information, make sure that you include the wage on offer, as well as the benefits of working with your company. A lot of companies fail to do this, which significantly reduces the number of applicants that they get for positions that they are advertising. More concise listings will increase the number of applications that you get.

Online Applications

Job listings aren’t the only things that technology allows companies to publish online. The internet also gives companies the opportunity to have applicants complete online applications, before sending their resumes in. These applications give businesses the ability to filter out applicants that don’t meet the job’s criteria. Companies can put question boxes on the application’s page, and then immediately deny applicants that answer the questions in a way that’s undesirable for that company. Online applications also give applicants an opportunity to talk about themselves, explaining what their strengths are. This makes the lives of hiring managers much easier because they are able to see who’s more qualified for the position that’s listed without checking out resumes first.  

Digital Interviews

Interviews don’t need to be held in person anymore. Trying to find the time to interview multiple people in person can be extremely difficult, especially if it is just the first interview. Some jobs have several interview stages. If your company is going to be holding several interviews per applicant, then digital interviews are a great way to filter out underqualified and undesirable applicants, without wasting their time (and yours). Additionally, digital interviews are COVID-safe. The pandemic’s still ongoing despite wide vaccine rollouts, so ensuring COVID safety is strongly recommended by governments from around the world.

Reference Checks

Reference checks are a very important part of the recruitment process. They are conducted so that companies can be sure the people that they are hiring are qualified, experienced, and most importantly of all, of good character. The most common type of reference check performed is a police background check. Before technology, companies had to apply for these in writing (or required individuals to provide their own). Now, it’s possible to perform these checks online. It’s also easier for companies to background check people with the help of social media and Google searches. Background checks have been simplified tremendously by technology.

Efficient Onboarding

When applicants are offered jobs, onboarding is the next step. However, before technology, employees would have to attend their new job’s main office in person and supply HR staff with their passport, bank statements, and proof of address. Onboarding has never been easier, with the help of technology. Now employees can be onboarded via email and with the use of various video messaging platforms, like Zoom and Skype. The ability to onboard online makes it a lot easier for people to get on with their new jobs, without interrupting their schedules, especially if their jobs are remote.

Remote Working

On the subject of remote work, technology has given companies the ability to offer employees the opportunity to work from home. Working from home is an extremely effective way of saving your staff time and money. Commuting to work can be very draining, not to mention extremely expensive. Technology makes working from home possible. You will be able to have an entire workforce working from home, as long as you supply them with phones and laptops. Remote working also ensures that your staff are safe and don’t have to worry about picking up any viruses or illnesses at work when interacting with large groups of people.

Technology has completely transformed the way that companies hire new staff. Not only is recruitment a lot easier now, but it is also a lot more cost-efficient. Job applicants and companies alike have never had it easier, thanks to technology. 

Why Your Construction Insurance Is Not Good Enough

Posted on by Crissa Bulao
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Your Construction Insurance may not be giving you the protection you need.  If you only have Workers Compensation and General Liability, you could be vulnerable to many risks on your project.

Builder’s Risk insurance is property coverage and is a valuable addition to your insurance portfolio. Let us look at the coverage provided by the various forms of insurance, and how Builder’s Risk will help your business.

3 Types of Construction Insurance

The purpose of insurance is to transfer the risk you face to another party.  On a construction project events can occur resulting in costs that you cannot afford to pay out of your own pocket.  These events do not happen on every project, but when they do having insurance to pay the costs makes an enormous difference to your business.

The three main forms of Construction Insurance are the following:

General Liability:

This insurance is very important, and it is also mandatory.  If in the course of your business you damage another person’s property or you cause bodily harm to someone, they can sue you for negligence.  General Liability covers this, and will also pay for your defense.  The standard policy covers up to $1 000 000 per incident and a total of $2 000 000 for the whole life of the policy.

Workers Compensation

If you have employees, by law you need to have this insurance.  It covers medical costs as well as loss of income in the event of your worker receives injury in the course of his or her work.  If you do not have a policy you will have to pay these expenses yourself and also face a penalty fine.

Builder’s Risk

Builder’s Risk is not mandatory but it gives you valuable coverage on a construction project. This specialized coverage is customized to your project. You can include coverage for the theft of tools and materials, damage to expensive equipment, property replacement in the event of an accident, or even damage due to adverse weather events.  Soft costs like architects and lawyers can also be added by endorsement.

What to include in your Builder’s Risk policy?

Your business and the projects you do are unique to you.  In the same way your policy should be tailored for the risks that you face.  It is advisable to speak to an expert that knows both the construction and insurance industry well.  Our agents at Contractors Liability will assist so that you get what your project needs.

Avoid financial risks with Contractors Liability Insurance company

Without Builder’s Risk insurance you are left exposed to many risks.  By buying a Builder’s Risk policy you gain peace of mind that you are insured if something happens on your site. Some clients may insist that you have Builder’s Risk but it is not mandatory.

When you have it, however, you demonstrate that you are a professional and able to take proper care of a project.  You will have protection in the event of a loss event on site.

Speak to Contractor’s Liability to get your customized Builder’s Risk policy. With more than 20 years in the industry they can get you the right coverage and set you up for success.  Call Contractors Liability on 773-985-2528.

Is General Liability Roofing Contractor Insurance Enough? You are Dreaming!

Posted on by Crissa Bulao
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Roofing contractor insurance is essential protection for a roofing company, but what do you need? At Contractors Liability we look for an insurance solution that protects your whole business and meets your unique needs.  This means protection for damages in a liability claim; coverage of your employees; and protection of your assets like tools and equipment. Let us look at the details.

Roofing Contractor Insurance – Liability Coverage

In most states, it is a requirement to have general liability coverage. Some liability settlements can run into millions of dollars and so this coverage is essential. 

Did you know that as a roofer you can get specialized liability coverage that is customized to the risks you face?  A tailored solution means that you get what you need for your roofing business. You also do not pay costs for things you do not need.

“Trying to secure a successful roofing contractor business with only general liability insurance is like building a house without a solid foundation – it’s a disaster waiting to happen. Don’t gamble on your roof insurance claim, invest in customized coverage that truly protects your business.” – lawyer from Leader, Leader, & Zucker PLLC.

Roofers Contractor Liability covers the following damages:

  • Injuries to body. This covers damages if your actions (or inaction) result in an injury to a third party.  Practising good safety is vital but accidents can still happen. A single tile falling from the roof can cause serious injury if it hits a passerby. You could be sued for negligence. This general liability insurance covers the cost of medical payments, and the settlement costs, as well as your legal defense.
  • Damages to property. If you damage the property you are working on, Roofers Insurance will protect you.  An example could be setting the building alight when doing torch-down roofing. Torch-down roofing can be excluded by some insurance providers but a good agent shops around to ensure this is covered if it is part of the services you offer. 
  • Personal Injury. An example of this is if your actions damage the reputation or rights of another.  An example would be bad-mouthing a competitor to your client, resulting in the competitor losing business and suing you for damages.
  • Advertising Injury.  An advertisement for your company can result in a liability claim. A common example is when you use a picture of your work without explicit permission from the owner of the building. Then the owner of the building finds out and files a claim against your business.

As a roofing company, securing comprehensive insurance is vital. Contractors Liability ensures protection against liability claims, coverage for employees, and safeguarding assets like tools and equipment. Whether you’re a roofing contractor or a building materials provider, tailored insurance solutions are essential for business resilience.

Workers Compensation

The above Roofing Contractor Insurance does not cover injury to your employees.  Workers Compensation covers this.  This insurance is both mandatory and vital roofing company insurance.  Roofing is in the top 10 most dangerous occupations and injuries are commonplace.

Builder’s Risk Insurance

This is specialized property coverage.  Builder’s Risk is tailored for a specific project and generally covers the materials, tools and equipment used in the building process.  Typical loss events it covers are theft and vandalism. The cost of replacing tools can be very high and this could be the roofing contractor insurance your company needs. The project owners policy may include you as an insured party on the project owners policy so it is always worth checking this detail.

Speak with Contractor’s Liability for your Roofing contractor insurance

Contractor’s Liability is the expert in specialized roofing contractor insurance. Their aim is to provide you with an insurance solution that covers all your needs at the lowest rate possible. Call Contractors Liability on 866-381-5805 for roofing contractor insurance that covers you properly.

Create an Engaging and Interactive Presentation With Screen Sharing

Posted on by Mike Khorev
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Giving a presentation can be a daunting task, but it doesn’t have to be! By following a few simple tips, you can make sure your presentation is informative and engaging for your audience.

Screen sharing can be a great way to help keep your audience engaged. Using creative methods for presenting your information, you can ensure that your presentation will be remembered long after it’s over!

Why is Giving Presentations Important?

Giving presentations is vital for a variety of reasons.

  1. First, it helps build confidence. When you stand up in front of a group of people and deliver a well-organized presentation, it can boost your self-esteem and sense of accomplishment.
  2. Second, presentations are a great way to learn. Preparing for a presentation requires research and critical thinking, skills that can be transferred to other areas of your life.
  3. Third, presentations provide an opportunity to share your ideas with others. If you have an innovative idea or a new perspective on a topic, presenting it to others can help generate interest and discussion.
  4. Finally, presentations can help build relationships. When you give a presentation, you have the chance to connect with your audience and create a rapport with them. Whether you seek clients, customers, or employers, establishing personal connections is key to success.

For all these reasons, giving presentations is an important skill to develop.

What is Screen Sharing, and Why is it Important for Presentations?

Presentations are a vital part of many businesses and organizations. They provide an opportunity to share information and ideas with colleagues, clients, and customers. Many presentations these days use screen sharing, a process of sharing digital content from one computer screen with another.

Screen sharing can be used for various purposes, including demonstration, collaboration, and co-viewing. It is an essential tool for many presenters, as it allows them to share PowerPoint slides, websites, videos, and other types of digital content with their audience.

Screen sharing is typically done through a program or app installed on both the presenter’s and the audience’s computers. The presenter then shares their screen with the audience, who can see the same content that the presenter sees on their own screen. This allows everyone in the audience to follow along and see the presentation.

How to Choose the Right Software for Screen Sharing?

Not all screen sharing software is created equal. There are many different options available, and each has its advantages and disadvantages. It is vital to choose the right software for the job, as different types of software are better suited for different purposes.

For example, some screen sharing software is designed specifically for presentations, while other software is more general purpose and can be used for a variety of tasks. When choosing a professional all-in-one free screen sharing software, it is vital to consider the following factors:

  • The type of presentation you will be giving. If you are sharing a demonstration or collaborating with others, you will need different software than if you are co-viewing content.
  • The number of people who will be viewing the presentation. If you give a presentation to a large audience, you will need software that can handle many users.
  • The computers that will be used for the presentation. Make sure the software you choose is compatible with the presenter’s computer and the audience’s computers.
  • The level of interactivity you want in your presentation. If you want your audience to be able to ask questions and participate in the presentation, you will need interactive software.

How to Create an Engaging and Interactive Presentation with Screen Sharing?

Now that you know why giving presentations is essential; let’s make sure your presentation is engaging and interactive.

Screen sharing is a great way to keep your audience engaged. By sharing your screen, you can ensure that everyone in the room can see your slides or other materials. Sharing your screen also allows you to control the pacing of your presentation and ensure that everyone is following along.

Voice and Body Language

When using screen sharing, it’s essential to be aware of your body language and voice. Maintaining eye contact with your audience, speaking clearly, and using hand gestures can help keep your audience engaged.

Visuals

It’s also important to use visuals when giving a presentation. Studies have shown that people are more likely to remember information if presented in a visual format. Using charts, graphs, and images can help make your presentation more memorable for your audience.

Practice

Finally, don’t forget to practice! Rehearsing your presentation will help you feel more confident and ensure that you deliver your material in the most engaging way possible.

Tips for Delivering a Great Presentation

Now that you know how to create an engaging and interactive presentation with screen sharing, here are a few additional tips to help you deliver an excellent presentation:

  • Start with a bang. Grab your audience’s attention with an exciting story or statistic from the start.
  • Keep it simple. Use short sentences and avoid jargon.
  • Be prepared. Know your material inside and out to answer any questions that come up.
  • Practice, practice, practice. The more you rehearse, the more confident you’ll feel when delivering your presentation.

The Benefits of Using Visuals in Your Presentation

As we mentioned earlier, using visuals in your presentation can help make your material more memorable for your audience. In addition, visuals can also help to:

  • Make complex information easier to understand: Using charts or graphs makes complex information more accessible to your audience.
  • Clarify your points: Visuals can supplement your spoken words and help clarify your issues for your audience.
  • Add interest: If you’re presenting on a dry topic, adding some visuals can help to add some interest and excitement to your presentation.
  • Break up long blocks of text: No one wants to read a long, dense paragraph of text. Adding visuals can help break up long blocks of text and make your presentation more visually appealing.

When used effectively, visuals can be a powerful tool for delivering an engaging and interactive presentation. So, if you’re looking to take your presentation to the next level, consider using screen sharing in conjunction with some well-chosen visuals.

Conclusion

You can create an engaging and interactive presentation that will be remembered long after it’s over by following a few simple tips. Screen sharing is a great way to keep your audience engaged. Using creative methods for presenting your information, you can ensure that your presentation will be informative and exciting.

So, next time you’re preparing for a presentation, consider using screen sharing to take your material to the next level!

What is Brand Impersonation and How Does It Protect Your Business?

Posted on by Mike Khorev
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Brand impersonation is a serious issue that can have devastating effects on businesses.

Brand impersonation is one of the leading causes of trademark infringement lawsuits. This occurs when a business or individual uses another company’s trademarks without permission to confuse customers or profit from the goodwill associated with those marks.

If you are concerned about brand impersonation and the potential damage it could do to your business, read on for tips on protecting yourself from this growing problem.

What is Brand Impersonation, and What are the Risks It Poses to Businesses?

Brand impersonation is when a fraudulent account or individual tries to pass themselves off as a legitimate business. This can be done for a variety of reasons, including:

  • Phishing scams: When a brand impersonator creates a fake account or website that looks identical to a legitimate company to trick customers into giving them personal information or financial data.
  • Financial fraud: When a brand impersonator uses the name and logo of a legitimate company to open fraudulent accounts or lines of credit to rack up debt that will never be paid back.
  • Intellectual property theft: When a brand impersonator copies a company’s products or ideas to sell them as their own.

Brand impersonation can be highly damaging to businesses, as it can lead to lost revenue, decreased customer trust, and reputational damage. In the worst-case scenario, brand impersonation can even result in legal action against the business.

Therefore, businesses need to be aware of the risks posed by brand impersonation and take steps to protect themselves from this type of fraud.

How to Protect Your Business From Brand Impersonation?

There are several steps that businesses can take to protect themselves from brand impersonation, including:

  • Registering your trademarks: This will give you legal protection against someone using your marks without permission. You will need to apply with the USPTO to register your trademarks.
  • Monitoring the internet for impersonators: You can use online tools to help you track down and report fake accounts or websites pretending to be your business. The easiest way to do this is to set up Google Alerts for your company’s name and trademarks.
  • Reporting impersonators to the authorities: If you find someone impersonating your business, you should report them to the appropriate law enforcement agencies. You will need to gather evidence of the impersonation and file a complaint to the proper authorities.
  • Taking action against brand impersonators: Once you have identified an impersonator, you can take action against them by sending them a cease and desist letter or filing a lawsuit. You will need to hire a lawyer who specializes in trademark law to do this.

By taking these precautions, businesses can help safeguard their brand and reputation from the dangers of brand impersonation.

Common Examples of Brand Impersonation

There are several common examples of brand impersonation, which include:

  • Creating fake social media accounts: This is when a brand impersonator starts a social media account that uses the same name and logo as a legitimate company. They may then use this account to send phishing messages or post false information about the company.
  • Setting up fake websites: This is when a brand impersonator creates a website that looks identical to a legitimate company’s website. They may do this to sell counterfeit products or collect personal data from customers.
  • Opening fraudulent accounts: This is when a brand impersonator opens a report in the name of a legitimate company. They may do this to rack up debt that will never be paid back or obtain lines of credit that can be used for criminal activity.

How to Spot Brand Impersonation?

There are several signs that businesses can look out for which may indicate that they are being impersonated, including:

  • Receiving customer complaints about being misled: This is a common sign that someone uses your company’s name and branding to commit fraud.
  • Finding fake social media accounts or websites: You can use online tools like Google Alerts to help you track down these impersonators.
  • Receiving unexpected invoices or bills: This may signify that someone has opened a fraudulent account in your company’s name.

If you suspect that your business is being impersonated, you should take steps to investigate and confirm this. Once you have gathered evidence, you should then take action to stop the impersonation and report it to the authorities.

What Are the Consequences of Brand Impersonation?

Brand impersonation can have several consequences for businesses, including:

  • Lost revenue: This is one of the most common consequences of brand impersonation. When customers are misled by an impersonator and purchase fake products or services, this can result in lost revenue for the business.
  • Decreased customer trust: This is another common consequence of brand impersonation. When customers are misled or taken advantage of by an impersonator, this can damage their trust in the company. As a result, they may be less likely to do business with the company in the future.
  • Legal action: In some cases, businesses may take legal action against an impersonator. This can be a costly and time-consuming process, but it may be necessary to protect your business’s reputation.

How to Take Action If You Suspect Brand Impersonation is Occurring?

If you think that your business is being impersonated, there are a few steps you can take:

  • Gather evidence: This may include screenshots of fake social media accounts or websites and any communications you have received from the impersonator. Additionally, you can use online tools like Google Alerts to track down impersonators.
  • Report the impersonation to the authorities: You can do this by filing a complaint with the appropriate law enforcement agencies.
  • Take legal action: In some cases, businesses may decide to take legal action against an impersonator. This can be a costly and time-consuming process, but it may be necessary to protect your business’s reputation.
  • Prevent future impersonation: Once you have taken action to stop the impersonation, you should also take steps to prevent it from happening again in the future. This may include registering your company’s name and trademark and monitoring your trademark online with a software for signs of impersonation.

Summary

Brand impersonation is when someone uses your company’s name or branding to commit fraud. This can include setting up fake websites, opening fraudulent accounts, or selling counterfeit products. Brand impersonation can have several consequences for businesses, including lost revenue, decreased customer trust, and legal action.

If you think that your business is being impersonated, you should take steps to investigate and confirm this. Once you have gathered evidence, you should then take action to stop the impersonation and report it to the authorities. You should also take steps to prevent future impersonation from occurring.

5 Ways Small Businesses Can Get Customers to Notice Them

Posted on by Susan Melony
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Small businesses can find sustained success challenging. If you own one of these startup companies, you know you have to stand out and get customers and potential customers to notice you. Finding ways to do that is seldom easy.

We will go over how you can get your potential client base to notice you in a crowded market. Several of these techniques have proven effective and are worth considering.

Create and Display Targeted Banner Ads

Generating unique and eye-catching banner ads can help potential customers notice your company when you are trying to gain prominence within your niche. Banner ads don’t usually cost all that much to create. If you compare them to how much it costs to produce certain other advertising forms, they are a veritable bargain.

You will need to find a company willing to create these banner ads for you. They will want some input as to what the ads should feature. They might simply show your company’s logo or direct someone who clicks on them to your website. Alternatively, they might feature one of your new services or popular products if you’re trying to draw attention to it.

These ads should employ eye-catching colors and graphics. The company you hire to create them can show you some possible templates that you can modify as you see fit. According to INC Authority review post by SmallBusinessHQ post, one of the main differences between a startup and a small business is the intent for growth.

Launch a Fun Social Media Marketing Campaign

Every company needs to utilize social media to help them generate interest from potential customers. You can do market research to determine what platforms your customer base generally uses. 

Different age groups might use various platforms, and you should also factor in marital status, income level, ethnicity, gender, and other factors. You might conduct focus groups and ask your customer base what social media platforms they like to use.

Once you’ve figured out what platforms should get most of your focus, you can craft a social media marketing campaign to get people talking about your brand, products, and services. You’ll want to have your marketing team brainstorm to come up with some fresh, new ideas that will grab the viewer’s attention. Use an advertisement maker to create fun and personalized ads.

You probably can’t afford to hire a big celebrity to promote your products if you have a small startup company. Instead, you’ll need to use your creativity to come up with ideas that will compel someone to buy from you. You can also try to go viral, getting your company on the map if not many people know about it yet.

Try Some Guerilla Marketing Tactics

You can also try some unusual guerrilla marketing tactics if you’ve already tried some more conventional ones and you haven’t seen the sales or the market penetration that you’d like. Again, you’ll need to talk to your marketing team about the best options and how you can employ them.

Working on graphic assets can make your time and effort go a long way For instance, using a free logo design tool can give you are great brand focus. Presumably, you won’t have unlimited money for marketing, and your team should try to stretch those dollars as much as they can.

You might hire some stencil graffiti artists to spray paint your company’s logo or product pictures on the sidewalk. You can also paper a locale with leaflets or fliers, affixing them to surfaces at convenient locations where people will see them, like at bus or train stops in major cities.

You might use social media to get your potential customers to go on a treasure hunt for a chance to win free products. You can employ a flash mob to dance or perform in a crowded location to promote brand awareness, or you might hand out free stickers with your company logo.

Engage in Some Local SEO

You probably already know how SEO can help your company. If you employ it correctly, you can get your website to the top of the search engine ranking positions whenever someone types certain keywords and phrases into Google. You can also update and expand your site’s content so that people will spend more time there and hopefully convert by buying your products or using your services.

SEO can do more than that, though. You can use local SEO to generate interest from a specific market, which small companies should definitely find beneficial. You can do some geo-specific keyword research. That means coming up with a keyword list having to do with your locale. You can then add those words or phrases to your website to encourage locals to visit your site.

You can also spend some time optimizing the Google My Business listing. When someone types in your company name, they should find your website at the top of the SERPs. However, they should also get to your site through the Google My Business listing if they take some time to explore it. That listing should have a link to your site, but also your physical address, if you have one, your hours, your company’s phone number, email address, etc.

Hire a Marketing Firm to Generate Some Ideas for You

If you own a very small business, you might not have a full-time marketing team or even a single marketing employee working for you. You have to handle your marketing on the fly, which might produce some hit-or-miss results.

You probably can’t hire a marketing firm to work for you full-time, and you may not even have the money to get them to do a major ad campaign for you. You can still schedule a consultation with them to see if they can generate some ideas for you.

Maybe you can’t pay them to handle every marketing campaign aspect for you, but if you meet with them and talk about your niche, your products, and what you’d like to accomplish, they can probably advise you for a relatively low consulting fee. You can use some of their ideas to jumpstart the campaign yourself. If you can scrape the money together to hire the marketing firm to run a modest-sized campaign for you, that’s even better.

These tactics combined should get more potential customers to notice your company.

How to Record FaceTime on Mac

Posted on by Vincent
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Introduction

There might be some occasions on which you cannot be with your family or friends due to work routine or a foreign trip— and FaceTime will be the only way to cherish the moments with them. Or in another situation, you might be attending an important business meeting and want to remember some details. In both cases, recording the FaceTime meeting can help you!

Interestingly, you can record the FaceTime video calls on Mac using the built-in screen recorder. Still, it only works when you’re using the MacOS Mojave, Catalina, Bug Sur, or above— any version older than that will not work. In that case, you’ll have to screen record FaceTime on Mac via QuickTime Screen Recorder, or you can use a handy 2-in-1 screen recorder from TunesKit (Mac OS X 10.8 and above).

Here you will learn how to record FaceTime on Mac. Let’s get started with a step-by-step guide!

Method 1: How to Record FaceTime Calls on Mac Via QuickTime

Don’t have the MacOS Mojave or above? No worries! You can record the FaceTime video chats using the QuickTime screen recording feature, and here’s the best part: you can even record audio with video simultaneously without any hassle. You can record, play, share and edit the video call once recorded on your Mac. Here’s how to do it:

Step 1: Launch QuickTime Player

Launch the QuickTime player from your Mac’s application folder and click on File. Select the New Screen Recording.

Step 2: Adjust Record Settings

You can also adjust the screen recording settings for the QuickTime player. First, make sure that the recording area covers the FaceTime window. Press the downward arrow button next to the red record button and choose the microphone from which you want to record the sound with the video.

Note: You can also select if you wish to record the mouse clicks and pointer during the screen recording via QuickTime player from the options.

macos - How to record both screen and sound with Quicktime on El Capitan? - Ask Different

Step 3: Hit the Record Button

Once the settings are adjusted, hit the record button (red circle with grey outline), and start your screen recording.

How to do a video recording of your Mac screen

Step 4: Stop the Recording

Press the Esc button if the recording bar is not showing on the screen. Hit the stop button, and you’re good to go! Or you can also use the shortcut, i.e., Control key+ Command key + Esc, to stop the recording.

Step 5: Save Recording

Click on File>Save to export the FaceTime recording at your desired place.

Method 2: Record with TunesKit Screen Recorder (Best Audio and Video Recorder for Mac)

QuickTime Player— as clear from the name itself— is not a screen record packed with full recording features. Basically, it’s a media player mounted with a dumbed-down screen recorder. Thus, you’ll need an efficient screen recorder alternative to QuickTime Player. TunesKit Screen Recorder offers screen recording capability in high resolution, offers better visuals, and can even record the audio in high quality.

You can not only record the FaceTime calls, but also the webinars, computer games, app tutorials, video lectures, and more in high quality using this 2-in-1 handy audio and video recorder. Here’s the best part: you can choose to record audio from an internal microphone, system sound, sound from a browser or any specific application, or any third-party microphone connected with the device.

Do you know the most loved feature for the FaceTime users in the TunesKit Screen Recorder? It’s the customized screen area— you can select any screen resolution to record any part of the screen and even customize the area accordingly. Furthermore, you can add watermarks, keyboard shortcuts, and even highlight the cursor during the screen recording!

Here’re Some of the Key Features of TunesKit Screen Recorder:

  • Adjustable screen recording area to record part of the screen
  • Schedule recording feature to set the recording time in advance
  • Multiple output formats supported, such as 4K, MP4, 3GP, WMV, MPEG, 3GP, AAC, and more
  • It also works as a screenshot tool to capture pictures in JPG, PNG, etc
  • The screen can be recorded in 60 FPS and Full HD
  • A preview window will show the recorded video before saving the File

What We Like!

What We Don’t Like!

2-in-1 audio and video recording

Not compatible with Linux

Easy to use/ user-friendly interface

No Android/iOS version

Compatible with Windows XP and above, Mac OS X 10.8 and above

 

Want to record FaceTime with audio on Mac? Give TunesKit Screen Recorder a try, and you’ll not be disappointed! Here’s a quick tutorial to do it:

Step 1: Launch TunesKit Screen Recorder

Download and launch the TunesKit Screen Recorder on your Mac. You can click on the Settings button from the right side to access different screen and audio recording settings.

Step 2: Adjust the Settings

Adjust the settings such as the file saving location, shortcuts, recording time options, cursor, start time, and end time.

Graphical user interface Description automatically generated

Step 3: Select Area to Record

Select the area to record from the Select Area option available on the left side of the window. You can choose the screen resolution or customize it accordingly.

Graphical user interface Description automatically generated

Step 4: Record FaceTime

Once the settings are adjusted, hit the Record button (in red), and the recording will be started. Hit the Stop button from the toolbar to stop the recording.

Conclusion

FaceTime calls from loved ones are a life savior, especially on special occasions that you cannot attend at home. You might want to relive some of those moments later in life. In that case, recording your FaceTime calls is an excellent option!

Luckily, you can record FaceTime with audio on Mac in two easy ways. QuickTime player conveniently records FaceTime meetings when you don’t have MacOS Mojave or above. On the flip side, we recommend using a feature-packed alternative: Professional TunesKit Screen Recorder and enjoy recording your calls!

Top 8 PC Security Mistakes Users Still Make

Posted on by Micky Addam
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Many people still don’t understand the dangers of an unsecured PC. It’s like leaving your home without locking the door, enabling anyone to enter and take whatever catches their eye.

The risks are the same if you’re careless with your computer. Failing to secure it gives potential hackers an easy way into the system, making stealing and misusing your data a walk in the park.

These are the top PC security mistakes users make and the tips for avoiding the pitfalls.

1.   Using Weak Passwords

Passwords are the weakest link in cybersecurity. You can’t use your name, birth date, or other personally identifiable information and expect your accounts and data to be safe and secure. Potential hackers can quickly crack those combinations in password attacks.

Secure passwords are combinations of at least 12 varied characters, including upper-case letters, lower-case letters, numbers, and symbols.

The best practice is to use complex phrases that hackers can’t guess. You can complicate them further by using truncated words or dropping vowels (e.g., “scrty” instead of “security”).

2.   Reusing Passwords Without Two-Factor Authentication

Reusing passwords can be detrimental to your PC security. Using the same password for multiple accounts puts all of them at risk because a potential cybercriminal only needs to crack a single password.

Enable two-factor authentication (2FA) if you don’t want to remember multiple passwords, but we still recommend different credentials for every account.

Another excellent solution is a password manager. It can generate random, complex passwords for all your accounts, storing them in a secure vault.

You only need to remember the master password or PIN or use your fingerprint to enable the manager to log you into connected accounts.

3.   Avoiding or Disabling Antivirus Software

Antivirus software is an extra security layer every PC needs. It can prevent you from accessing malicious websites or downloading compromised files or apps, stopping malware programs in their tracks. Of course, antivirus might not be as helpful on certain occasions. For instance, such security programs can remove ransomware infections. However, users’ files will remain encrypted.

Many people don’t use it because they think it slows down their computers. That may have been the case decades ago, but the latest solutions require fewer resources when running scans, resulting in less CPU usage.

Other PC users temporarily disable their antivirus software to bypass its block regarding downloading specific apps or files. Hackers love those windows of opportunity to crawl into an unsecured system.

So, install reliable antivirus software, keep it up to date, and don’t disable it for a second.

4.   Ignoring Software Updates

Ignoring software updates is like disregarding a smoke detector’s alarm; you know there’s smoke, but the lack of fire means you’re probably safe.

The latest software updates feature bug fixes to improve performance and user experience and security patches to eliminate vulnerabilities and protect data.

Although there’s no actual fire, postponing or ignoring those updates leaves security holes that potential cybercriminals crawl into, and you might not hear any alarm until it’s too late.

5.   Disabling User Account Control on Windows

User Account Control (UAC) on Windows PCs is a fundamental security feature that prevents unauthorized changes to your computer.

Disabling it gives administrative access to all running apps, making it seamless for potential hackers to control your device. Keep it on, no matter how annoying the notifications may be.

6.   Clicking Suspicious links

Phishing emails are some of the most prevalent cybersecurity threats. They contain malicious links that initiate browser-based script attacks or install malware without the target realizing it.

Never click on an email attachment without checking the email address to verify it’s legitimate. Don’t click through if you don’t know the sender and beware of pop-ups recommending unsolicited antivirus software or other solutions; they typically contain malware.

7.   Plugging in an Unknown Flash Drive

Plugging an unknown flash drive into your computer could wreak havoc on your system. That portable device could contain a virus that spreads to your files and infects the entire network.

The same goes for inserting your flash drive into someone else’s PC.

They may not follow the latest security practices, so their compromised PC could infect your flash drive and computer.

8.   Using Public Wi-Fi

Public Wi-Fi networks may be convenient, but they’re far from secure. They’re typically unencrypted, leaving a backdoor open for cybercriminals to enter and access all connected devices.

An excellent solution is a VPN (Virtual Private Network). This tool creates an impenetrable bubble around your internet connection, transmitting data through an encrypted tunnel. A VPN for PC also replaces your IP address with one of its servers, making it impossible for hackers to target you.

Conclusion

Many PC users take cybersecurity protection lightly, making mistakes that often lead to dramatic consequences, including identity theft and fraud.

Don’t give cybercriminals the upper hand. Avoid the pitfalls above and dig deeper into the matter to learn how to keep your data privacy and security intact.