How to report Spectrum Outage

In times of continuous hustle and bustle over the internet, issues are bound to occur at infrequent times which causes the internet, cable TV, or Home services to slow down or outages to occur. Spectrum values its customers and works to improve its services continuously, so you do not have any issues. As far as Spectrum internet is concerned, the users can face outages because they are inevitable.   

Spectrum offers a variety of options to its customers when they face any issues regarding the services. You can reach out to the experts at spectrum customer services which are available 24/7. All you need to do is visit their page online, note down the spectrum customer services number 1-844-481-5993, and talk to their representative.

Once you sign up with Spectrum internet, you get an official account number. You can use that account number to create your account to report the outage issues. With Spectrum internet connection, you will rarely face any outage but it can happen once in a while due to various reasons. However, there are various ways to report outages that we are mentioning below.

Click here if you need instructions on How to Use Spectrum Internet and Cable TV in Your Home.

The best possible way for you to report any outage issues or check if the issue prevails at Spectrum’s end. Sometimes it may take some time but you will get a response as fast as possible from their end and have your issue resolved.

Spectrum Official Website:

All you need to do is get the account number that you got once you signed up for the services. The bills on your email or mail will also have your account number which is written on the top left corner. Sign up for an account online on Spectrum Web and create your own username and password. A message appears on the dashboard at times of outages from Spectrum. While you can also know how long it will take for it to be fixed, you can also report it through the website, if the issue is not resolved.

Ask Queries in the Chat:

On Spectrum’s official web, there is a live chat option that is present for the customers who feel the need to talk to Spectrum customer services representative online. You may also be someone who was delayed when reporting on a call about the issue due to the large number of calls lined up for various reasons. But we understand our customers cannot wait long, so the response will take lesser time online and you can save your chat for later or talk live online. Just type the issue you are facing, account number and we will get back to you shortly.

Report your issue to the customer service department

There are issues at times that can rise up other than outage of the internet and cable TV and phone which is why customer services is an important part of Spectrum. They aim to serve the customers in the best possible manner. There may be technical or operating issues that occur which their representatives can guide you through for self-servicing through the issue.

But you can always contact customer service if the issue persists. This can be anything from channels not showing up to speed issues. You can ask as many questions to resolve your issues that you cannot solve yourself. Just make sure when you ask for a technician to come and check the problem with your services, you schedule a date and a time when you are available and you can do that by telling the customer service rep beforehand. So you do not face any issue later on because if once a technician visits your home and you are not there it might take a few more days to send another one due to the pandemic crises situation, they are already avoiding sending people because it can be risky for both their workers and valuable customers.

The Social Media:

Spectrum is one of the largest providers of internet, cable TV, and home phone services in the United States. Visit their active Facebook, Instagram, and Twitter pages to get in touch faster. You will be notified when an outage may occur through social media, as mainly all customers are using it often. You can also message us on the social media pages and will get back to you as fast as we can.

My Spectrum App:

Once you become a customer of Spectrum, you can simply visit your app store on your mobile phone and download the Spectrum App that is free of cost. Download and Create your account, then check equipment detail. This will showcase a yellow light simultaneously to alert you that there is an outage and when the issue is resolved you will be notified on the app.

Visit the Local Store:

Visit a nearby local Spectrum store and bring up your issue, how long it will take to get the outage issue resolved and they will give you hands-on information about it. For now, the local stores are usually closed and once the health professionals allow it, they will definitely open all their local stores to help you as best they can.

Conclusion

You can report an outage by calling spectrum customer service at any time since they are operational 24/7 all days of the week. You use multiple ways to connect to Spectrum. On the online platforms, local stores, or through the live chat option that is available online. Since they have more than 30 million users around the US, they take extra care of their customers and complaints that they might face.

How Can A Lawyer’s Office Use Modern Technology To Improve Its Performance

Lawyers are under a lot of pressure to stay up to date with technology to provide the best possible service to their clients. While some larger firms may afford to have a dedicated information technology (IT) staff, most smaller firms rely on their lawyers to be tech-savvy. In addition to helping lawyers stay connected with their clients, modern technology can also help lawyers stay organized and efficient.

Here are some ways that a lawyer’s office can use modern technology to improve its performance:

1. Use Cloud-Based Storage and Software

Cloud-based storage and software allow lawyers to access files and applications from any computer or mobile device with an internet connection. Most legal firms use Clio for solo practicing lawyer software to make their lives easier. This can be helpful for lawyers who need to work from home or on the go. In addition, cloud-based storage can help lawyers save money on office space and hardware. One benefit of cloud storage is that it can help lawyers securely store and share confidential files. For example, a law firm could use a cloud-based storage service to share case files with opposing counsel.

2. Use Online Conferencing Tools to Meet with Clients

Whenever a client gets into legal disputes, they need a lot of engagement to understand their rights, especially those not conversant with the law. With the help of online conferencing tools, a lawyer can easily have face-to-face meetings with their clients from anywhere in the world.

Many online conferencing tools are available, such as Skype, Google Hangouts, and GoToMeeting. These tools allow lawyers to share their screens with clients so that both parties can see the same information.

3. Use Case Management Software

As the legal tech landscape continues to evolve, solutions like personal injury case management software provided by CloudLex are transforming law practices across various fronts. Case management software can help lawyers manage their caseloads more effectively. Also, the software can track deadlines, client information, and billing information. This information can be accessed from any computer or mobile device. Many law firms prefer using cloud-based software to manage their cases. These programs allow lawyers to create pleadings, invoices, and other legal documents. Lawyers can also use these programs to keep track of their billable hours.

4. Use a VoIP Phone System

VoIP phone systems allow lawyers to make calls over the internet. This can be helpful for lawyers who need to travel or work from home. VoIP phone systems are also more affordable than traditional phone systems. This does not only come in handy for lawyers but also their secretaries, paralegals, and assistants. Imagine a situation where a lawyer is in court and needs to hold their secretary. With a VoIP phone system, the lawyer can easily make a call from their cell phone without using their minutes.

Law offices should also use an online billing software. This can allow them to keep track of unpaid invoices and native online payments.

5. Use Social Media to Connect with Clients

Social media can be a helpful tool for lawyers who want to connect with their clients. The lawyer can use the social media platform to share articles, blog posts, and other legal information. Lawyers can also use social media to answer client questions and provide customer service. 

Firms like Cooley law firm use Facebook, Twitter, and LinkedIn to connect with their clients. LinkedIn is beneficial for lawyers who want to build their business. It’s relatively cheap and easy to create a LinkedIn profile and start networking with other lawyers. Lawyers have to make sure that they are using the most up-to-date privacy settings to protect their clients’ information.

6. Use Online Legal Research Tools

Online legal research tools can help lawyers find information about the law quickly and easily. They can use these tools to research cases, statutes, and regulations. The most popular online legal research tools are Westlaw, LexisNexis, and Fastcase. These tools are also learning materials that keep you up-to-date. 

Online legal research tools can help lawyers research cases and statutes. These tools are available for free or for a fee. Lawyers can also use these tools to find contact information for court personnel and other lawyers. 

7. Use E-Signature Software

E-signature software allows lawyers to sign documents electronically. It also helps them save time and money. E-Signature software is also more secure than traditional signing documents, such as faxing or mailing. 

It is beneficial when a lawyer needs to sign a document quickly. Many law firms use e-signature software to sign contracts, pleadings, and other legal documents. e-signature software is available for a fee or for free. Some popular e-signature software programs are Jotform Sign, Adobe Acrobat, DocuSign, and RightSignature.

Lawyers who use modern technology can improve their performance by staying organized and connected with their clients. In addition, they can save money on office space and hardware costs. By using the tips listed above, lawyers can provide the best possible service to their clients.

7 Essential Elements Of Business Continuity And Data Recovery Planning

Business continuity and data recovery planning are essential for any business, large or small. By having a plan in place, you can minimize the impact of a disaster on your business. Here are seven essential elements of business continuity and data recovery planning:

Risk Assessment

The first step in business continuity and data recovery planning is risk assessment. To identify and understand the risks to your business, you need to gather information about your business environment, its critical systems and data, and the potential threats to those systems. Threats can come from a variety of sources, including natural disasters, human error, cyberattacks, and others. Once you have identified the risks to your business, you can begin to develop strategies to mitigate those risks.

Data Backup and Recovery Plan

One of the most important aspects of business continuity and data recovery planning is ensuring that your business data is available and accessible in the event of a disaster or system failure. Your business data is essential to your operations, and it needs to be protected. A business continuity plan should include a strategy for ensuring business database continuity at every point in the business. This could include backup and recovery procedures, data archiving and storage solutions, and other measures to protect your business data.

A data backup and recovery plan is a key element of any business continuity plan. Your business should have a specific process for backing up your data, as well as a plan for recovering that data in the event of a disaster. The backup process for secure data storage should include both on-site and off-site storage of your data, so you can continue to operate even if your business is damaged. The recovery process should include a plan for restoring your data to its most recent state, as well as a plan for recovering any lost data.

It’s important to remember that a data backup and recovery plan is not just for disasters. Regular backups can help you protect your data in the event of accidental deletion, data corruption, or a hacker attack. When creating your data backup and recovery plan, be sure to include the following.

Recovery Point Objective (RPO)

Your business should establish a recovery point objective, or RPO, which defines the maximum amount of data you are willing to lose in the event of a disaster. This will help you determine how often you need to back up your data.

Recovery Time Objective (RTO)

Your business should also establish a recovery time objective, or RTO, which defines the maximum amount of time you are willing to wait for your data to be restored. This will help you determine how much storage space you need for your backups.

Business Impact Analysis (BIA) 

This is the process of developing a plan to ensure that critical business functions can continue to be performed in the event of an incident. It helps you to identify which systems and functions are most critical to your operations and what the potential business impact would be if they were to go down. The plan will identify alternative solutions and procedures for performing essential activities in the event of a disruption.

It is important to conduct a business impact analysis regularly, as your business changes and evolves. The results of the BIA can help you to make decisions about which systems and data are most critical to your business, and what needs to be done to protect them from potential disruptions.

Communications Plan

One of the most important aspects of business continuity planning is developing a communications plan. The plan should identify who will be responsible for communicating with employees, customers, vendors, and other stakeholders in the event of a business interruption. It should also specify how those individuals will be contacted and what information they will be given. In order to ensure that everyone is on the same page, the communication plan should be clearly outlined in writing and distributed to all stakeholders. It’s also a good idea to practice communicating under simulated emergency conditions so that everyone knows what to expect and how to respond.

Employee Training

When it comes to business continuity and data recovery planning, one of the most important aspects is employee training. Employees need to be aware of the company’s business continuity plan and understand their role in it. They also need to know what to do in the event of a disaster or data loss. They also need to know where to find information about the plan and how to access it in case of an emergency. The best way to ensure that employees are properly trained is to conduct training drills. This will help employees become familiar with the plan and what they need to do in case of an emergency. It will also help them identify any potential problems or areas where they need more training.

Testing And Maintenance

It’s important to regularly test your business continuity and data recovery plans to ensure they will work as intended in the event of an emergency. This includes testing your backup and recovery procedures, as well as your communication and evacuation plans. In addition, you should schedule regular maintenance checks for your disaster recovery equipment and facilities. By doing so, you can help ensure that your plans will be effective in the event of an actual emergency.

Equipment And Facility

One of the most important aspects of business continuity and data recovery planning is ensuring you have the necessary equipment and facilities to support your operations. This includes everything from servers and backup systems to office space and telecom equipment. If you don’t have the infrastructure in place to support your business, you’ll need to make sure you allocate the necessary resources before a disaster strikes. This can be a costly undertaking, but it’s essential for ensuring your business can continue operating in the event of a disaster.

Disaster recovery planning is essential for any business and should include a variety of elements to ensure your business can continue operating in the event of a disaster. By ensuring that you set up risk management, you have a data recovery plan and you have the necessary equipment and facilities in place, as well as regularly testing and maintaining your plans, you can help ensure your business continuity and data recovery plans are effective.

4 Reasons to Consider Buying a Google Pixel Instead of an iPhone

Ah, the age-old debate… Apple or Android? This argument has been dominating the tech landscape consistently for the last few years, with Apple users insisting that they have the best smartphone operating system and Android users insisting the opposite.

The scales are tipped in terms of active phones under each brand, with iPhone standing at 900 million and Android at 3 billion. Of course, the Android system encompasses multiple brands such as Sony and HTC, whereas Apple has just one – Apple. For the sake of keeping things fair, we’re looking specifically at the popular Google Pixel in comparison to the iPhone.

Here are 4 reasons why you might consider choosing a Google Pixel over an iPhone.

You Care about Taking the Best Photos

Maybe you want to practice your serious photography skills, or perhaps, quite simply, you just want to become the queen of ‘selfies’? The Google Pixel offers unbeatable opportunities with its clever smartphone camera, and it boasts qualities you won’t find in an iPhone.

For example, the Pixel 6 delivers a 50-megapixel main camera and 12-megapixel ultrawide camera, whereas the iPhone 12 only offers a 12-megapixel wide camera and a 12-megapixel ultrawide.

You’re Already Invested in Other Google Products

It doesn’t take a lot to understand why tech giant Google has a net worth of $1770 billion as of January 2022.  The popular search engine, YouTube, and Fitbit are only a handful of the things that Google is recognised for, and it now has an ever-growing list of its own products that continue to dominate the market, including the Google Nest and Google Chromebook.

If you’ve already invested in various other Google products, it might be a good idea to pick the Pixel over the iPhone as you’ll be able to seamlessly integrate your systems.

You Value Good Battery Life

There is nothing worse than your smartphone dying when you’re out and about and unable to charge it. If this is something you take very seriously, we recommend choosing Google phones over Apple phones, as there is a notable difference in battery life.

Let us look specifically at the Pixel 6 Pro; it boasts 5,000mAh battery so it shouldn’t struggle to get you through a full day with at least six hours of screen-on time. This is ideal if you’re someone who charges your phone when you sleep, as you’ll be able to maintain this routine.

Good Enough to Take Professional Photos

With software continually being developed, it is now possible to take RAW photos directly on your mobile phone, especially the Google Pixel. Photos taken in RAW format can be digitally developed and edited in the same way professional photographers edit their images taken with their professional cameras. In future, we will see smartphone photography becoming a real challenge for professional photographers such as wedding photographers. At a wedding, guests will be able to take pictures of similar quality as those shots taken by professional wedding photographers. This will massively change the market for wedding photography and we might see an increasing amount of guest pictures instead.

You Prefer Lighter Devices

Our smartphones come everywhere with us, so it makes sense if you’re someone who prefers to carry lighter devices around with you. There is a huge difference in the iPhone 6s Plus’ weight of 192 grams, and the Google Pixel XL’s weight of 168 grams. The Google Pixel is lighter and therefore more comfortable to hold – whether that be in your hand, in your pocket, or in your bag.

What is more, the Pixel’s lighter weight has no negative impact on its reliability or use! It can still deliver all the must-haves in a good smartphone while being easier to both manage and control.

How You Can Easily Track Employee Attendance With an Absence Management Software

A lot of complexities go into managing employee absences. The HR department needs to stay on top of paperwork with all the reports, claims, and support for returning to work, all while ensuring the company is compliant with state and federal legislation. To make it worse, their work needs to be flawlessly coordinated with other departments and systems. This results in prioritizing the company processes over the welfare of employees, in which case everyone suffers.

However, that needn’t be the case. The simplest solution is installing absence management software.

What Is Absence Management Software?

Absence management software helps employers track the attendance and absence of their employees. Usually, this system is integrated with the leave management system, which tracks paid time off (PTO), scheduling, and payroll. Employees can also directly log in attendance or request time off using this software. They can also update their employers about urgent absence leaves. 

By doing so, employers won’t have to waste time on every late or absent employee and inquire about their circumstances. Moreover, this system automatically documents employee attendance records all year long, which will be a great help in complying with US federal laws. Managing employee absences can be easy with the right software. Here’s some examples:

Key Features of Absence Tracking Software

There are multiple benefits to adopting an absence management system in the workplace. Although the features may change according to the software you use, you can generally enjoy the following: 

1. Streamline the Absence Tracking System

As previously mentioned, the biggest benefit to using this software is streamlining the absence tracking of employees. As the management team of TeamSense explains, the software is quite easy to navigate; all that is required is for the employee to log in and send their employer a text message. This will directly alert the employer about the absence, which will enable them to allocate work accordingly. The message will also be delivered to HR so they can automatically document employee absences.

2. Reporting Attendance

On normal working days, an employee can document their attendance by logging into the software. The system will track attendance online to the minute, reporting whether they were on time, late, or absent. 

3. Automatic or Manual Time Tracking

Since employees will also log off using the system, accurate working hours will be documented. These reports will give both employees and employers insight into their productivity and strong work ethics. You can also use a free timesheet app for time tracking.

However, this feature works best if turned on before starting on specific tasks, after which a timer will track time. If an employee remains inactive for some time, the system will send a pop-up to confirm whether they are still working or have gone on a break. There’s also an automatic timer feature that runs as soon as the employee starts their computer, which can come in handy in case of forgetting to turn on the timer manually.

4. Viewing Screencasts

In case the employer wants to confirm their employees’ productivity, they can use the screencast feature. This feature enables them to view screencasts of the employees’ monitors at random times. By doing so, employees become more conscious of their work, so they’ll be less likely to give in to distractions during work hours. However, the employer should still respect employee privacy by deleting or blurring screencasts containing sensitive information, like personal contact information or passwords.

5. Creating Work Schedules

Manually creating spreadsheets to allocate workload can be terribly time-consuming. Even more so, adjusting the schedule according to urgent absences can make any manager hate their jobs. Luckily, many absence tracking software programs enable employers to create and edit their employees’ work schedules seamlessly in a way that ensures no employee is overworked. 

6. Compiling Real-Time Analytics

The best way to optimize performance is by analyzing the work trends. However, generating these reports is easier said than done when attendance is tracked manually, or not tracked at all. That’s when attendance management software saves the day. 

This software keeps track of everything in the workplace, so all you’ll need to do is download the report you want to generate. You’ll find any report you need, starting from activity summary reports to projects and tasks, timelines, hours tracked, or web & app usage reports. 

7. Integration with Other Platforms

Although you can use the software independently, its edge really shines when it’s integrated into other platforms you normally use. Most of these programs have add-ons or extensions that can be downloaded in Chrome, Slack, or other team coordination programs. This makes streamlining the tracking process easier for everyone. 

8. Other Features

The features you get will largely depend on the software of choice. In addition to the previous features, you may find the following ones:

  • Customizing employee policies
  • Employees can have access to view other available employees
  • A central place to access all tasks and workflows
  • Automating payroll
  • Log-in using biometrics or QR codes
  • Filter projects using tags, per user, or per department
  • Tracking GPS location
  • Tracking remote work hours

Benefits of Using Absence Management Software

The benefits of using absence management software are infinite, both for employers and employees. 

Perhaps one of the biggest benefits of this software is ensuring compliance with state and federal legislation, but that’s not all. By using this software, employers can streamline the absence management system. This automated process saves a lot of working hours for HR and managers. 

Moreover, the system allows employees to submit their circumstances, enabling the employer to understand their employees better, take note of absence trends, and tailor the absence programs according to employees’ needs. The result is increased employee welfare, which will definitely reflect on their work ethics, productivity, and loyalty. 

Absence management software is a great tool to maintain a direct line of communication between employers, HR, and employees; a more sustainable and reliable workflow can be established to effectively stay on top of daily situations and tasks without having to burn energy and time trying to reach different people or departments. It gives the employees a chance to express their needs and explain their circumstances. For the employer, it allows them to tailor to their employees’ needs while safeguarding their business. All in all, absence management software is an excellent friend to have in the workplace.

Secure Your iPhone: How to Do It?

iPhones have impressively strong security systems and are much more likely to deter any attack on the device than other smartphones. Yet, it does not mean that iPhone users have nothing to worry about. There are still many vulnerabilities that iPhone users have to think about and which require users’ additional attention and action. Here’s how to make your iPhone even more secure than it already is.

Get a VPN

While the iPhone’s system may be secure, not every network you connect to will offer the same protection, and most of us switch between a couple of networks daily. This is why using a VPN on your iPhone is so important.

While many people think of VPNs as strictly tools for desktop computers or laptops, your phone is vulnerable too. This is especially urgent if you store important data on your phone that could be accessed through an unsecured connection. Get a USA VPN compatible with your device and requirements and secure your phone from snoopers.

Pay Attention to Permissions

No one likes to read neverending terms and conditions, and no one likes to read the fine print on permissions either. We have become way too liberal with which permission we grant to various apps and websites without even thinking about the implications. Most of us don’t bother reading these texts because we are in too much of a rush to get the app or go to the website for some quick entertainment. But in the process, we forget to think about our own safety and threats to our privacy. Try to get into the habit of reading the fine print on the permissions you are enabling, and try to be pickier about what you allow on your phone.

With an iOS unlocker you are able to remove screen lock without passcode from your disabled or locked devices, including Face ID, Touch ID, 4-digit passcode, 6-digit passcode, and custom graphics. 

Limit the Number of Apps on Your Phone

We absolutely don’t need to have 200 apps on our phones, especially when they are interchangeable. On the other hand, we have to be careful about which apps we keep since we have to hand over our emails and personal data to each and every one of those apps. Fake apps can be difficult to spot, and they can often conceal malware without showing any signs of it. Stick with apps that have a lot of reviews and have been around for at least some time, and don’t just download every new shiny thing that comes out. You don’t know if the app is legit or not, and you could be risking a lot by handing over personal information.

Keep Up With the Updates

Make sure to update your system and apps regularly. Most people overlook the importance of updates, but that is because they don’t know how important updates are for your safety online. Even though on the surface it may seem like a boring, routine task that serves no purpose, updates protect your device from new types of malware and attack techniques, ensuring an increased level of security overall. You can either enable automating updates on your phone or do it manually every time an update is available. Whichever method you choose, just make sure your system isn’t outdated and that you keep your apps safe with updates.

Avoid Getting  Juice-Jacked

You may have never heard this term before, but “getting juice jacked” is a common way to attack iPhones and gain access to the data stored on the device. This is a practice that uses public USB outlets as baits. For example, the USB outlets at train stations, airports, different public spaces, including cafes, can hide a device that will install malware into your iPhone without you even knowing! A way to avoid that is to use your own charges or use USB data blockers when using a public USB outlet instead.

How to Use Tech Advancements to Your Benefit When Starting a Company

Starting a company can be a daunting task, but with the help of modern technology, it doesn’t have to be. You can use technology to help you manage your finances, keep in touch with customers and suppliers, and market your product or service. Here are just a few ways you can use technology to your advantage when starting a company.

Going Global

The internet has made it possible for businesses to reach customers all over the world. You can use online tools to create a website or blog that introduces your company and its products or services. You can also use social media sites like Facebook, Twitter, and LinkedIn to connect with potential customers in other countries. Another great thing is you can easily register your company in a different country. If you’ve always wanted to work in England, you can choose company formation in London online. This makes it easier for businesses to grow globally, instead of just selling and having clients globally. You should also consider all of the benefits of going global, such as expanding your customer base, learning new skills, and networking with other business professionals.

Using Technology to Stay Organized

One of the advantages of starting a company today is the availability of technology that can help you stay organized. Several software programs can help you manage your finances, including bookkeeping programs and billing software. You can also use email and online calendars to keep track of appointments, meetings, and deadlines. And several websites offer free or low-cost templates for creating business documents such as invoices, purchase orders, and contracts. Having this type of technology at your disposal can make it much easier to manage your company’s day-to-day operations.

Cutting Costs

There are also many ways you can use technology to save money when starting a company. For example, you can use online accounting software to keep track of your expenses and income. This can help you stay on top of your finances and make sure you’re not spending too much money. You can also find low-cost or free marketing tools online. For example, you can create a website or use social media to market your product or service. And finally, you can use conference calling instead of traveling for business meetings. This will save you time and money on travel expenses, as well as the cost of renting meeting space.

Digital Marketing 

In today’s world, it’s essential to have a strong online presence if you want your company to be successful. You can use digital marketing tools such as websites, social media, and email marketing to reach potential customers. And you can use search engine optimization techniques to help people find your website when they’re searching for products or services like yours. By using these digital marketing tools, you can connect with more potential customers and increase the visibility of your company.

Social Media Marketing

You should consider using social media marketing as an element of digital marketing to promote your company. Social media sites such as Facebook, Twitter, and LinkedIn offer a great way to connect with potential customers. You can use these sites to share information about your company and its products or services. And you can also use them to build relationships with customers and suppliers. By using social media marketing, you can reach a larger audience and create a strong online presence for your company.

Long-Term SEO Strategy

If you want your company to be successful in the long run, you need to have a solid SEO strategy in place. This means using keyword research to find the right keywords to target, and then using those keywords throughout your website. You should also use them in your blog posts, articles, and social media updates. By doing this, you’ll help improve your website’s ranking in search engine results pages (SERPs) and attract more potential customers.

Content Marketing 

Another important element of SEO is content marketing. This involves creating high-quality, original content that’s relevant to your target audience. You can use this content to attract website visitors and convert them into customers. By using a variety of content marketing strategies, you can reach a larger audience and boost the visibility of your company.

Better Supply Chain Management

Technology can also help you improve your supply chain management. For example, you can use online tools to track inventory levels and order supplies when necessary. You can also use shipping software to get real-time shipping quotes and track packages. And you can use RFID tags to keep track of items in your warehouse. By using these types of technology, you can streamline your supply chain and improve your overall efficiency. 

Fleet Management

Technology can also help you manage your company’s fleet of vehicles. For example, you can use GPS tracking to track the location of your vehicles. This can help you optimize your routing and improve fuel efficiency. You can also use driver performance monitoring to track how well your drivers are performing.

By using these types of technology, you can improve the efficiency of fleet management for municipalities and reduce your operating costs.

Remote Teams

Technology can also help you manage a remote team. For example, you can use video conferencing to hold meetings with your team members. This will allow you to save time and money on travel expenses. You can also use online tools to track employee productivity and communicate with your team members. By using these types of technology, you can effectively manage a remote team and improve communication between team members. You can also use apps like Slack for remote team management. This helps you keep track of all the communication that’s happening within your team. Also, it’s an effective way to archive important conversations and files.

Technology has come a long way in the past few years, and it’s now possible to use it to help promote your company. By using digital marketing tools such as search engine optimization, social media marketing, and content marketing, you can connect with more potential customers and increase the visibility of your company. You can also use technology to improve your supply chain management and fleet management. And you can use technology to manage a remote team. By using these types of technology, you can help your company grow and succeed in the competitive business world.

What Should You Do If Your Laptop Suddenly Stops Working?

Picking a laptop over a computer is a natural choice in certain situations. It is significantly lighter, allowing you to easily travel with it without feeling overburdened. Because of how compact laptops are, you can easily fit one in the most cramped bedrooms without the risk of making the entire space seem cluttered. Other than that, laptops are much smaller and arguably less potent, meaning that the amount of power they consume tend to be significantly smaller.

However, unlike in a regular computer, you do not have easy access to a laptop’s components, so determining why something suddenly stopped working and fixing the issue might be kind of difficult. Fortunately, there are some universal steps that you can take to try to resolve the problem.

Your first move should always be checking if the power adapter is plugged in and whether it is undamaged. If that is not the cause of your issue, try to check if the battery is properly installed and charging. Next, you might want to determine if your display is at fault here. If nothing of the above seems to be the cause, visiting your local computer repair store is always a viable option. So, read the tips below and discover what to do when your laptop refuses to work!

Check the Power Adapter

Before you even think about doing anything else, you want to make sure that your power adapter is plugged in. You might be surprised by how easy it is to mistake a laptop simply running out of power for a major issue, particularly if you are tired and forgot to plug it in in the first place.

If your laptop is plugged in, it might be that your house has experienced a power surge and you simply did not notice. The easiest way to determine whether it is the source of the problem is to turn on the lights and other grid-connected devices. If nothing seems to be working, your laptop is definitely not at fault.

Lastly, try to determine whether the power adapter’s plug is intact and nothing obstructs the pins inside. Sometimes, a speck of dust can block the physical connection between the laptop and the charger, or the pins themselves may be too heavily bent for the adapter to work correctly. In such a case, ordering a new power adapter from the manufacturer should solve the issue.

Determine If the Battery Is Working as Intended

Laptop batteries degrade over time and stop working after a certain number of charges, just like any other kind of battery. In addition, the battery might not be properly installed. If you suspect that the battery is at fault here, check whether your laptop is charging properly whenever you connect it to a power adapter. You should be able to do that by checking the LED light somewhere on your device. If it lights up, it means that the laptop is charging properly and you should be able to use it after a few minutes.

If it does, then there is a chance that your battery simply died while the laptop was unplugged. Getting yourself a better one, whether original or a substitute should extend the laptop’s battery life significantly. If you are on a limited budget, check out the Dell discount codes!

Check If You Can See Anything on the Screen

If nothing is happening on your laptop, but the power adapter and battery seem fine, you might be dealing with a display problem. The first thing you want to do is try to turn off your laptop and then turn it back on. If this does not work, you might want to try connecting your laptop to an external monitor. If you can see something on the external display, your laptop either needs a different screen or a different graphics card. Alternatively, you might be dealing with a software issue, such as outdated drivers.

If Nothing Seems to Work, Consider Contacting a Specialist

If you tried everything mentioned above and nothing worked, you might want to visit a computer repair shop. They will first determine whether your laptop is still under warranty. If it is, you might get it repaired for free. If it is not, you might be looking at a hefty bill for replacing the damaged hardware inside. Depending on the price, you might want to consider buying a new one. After all, if your laptop stops working out of the blue, it might be the result of years of wear and tear, so chances are it will break down again in the near future. A new one, on top of being in pristine condition, will be under warranty, which means that you will not have to worry about unexpected expenses if it does happen to break down.

In Conclusion

Laptops, even more than regular computers, are prone to breaking down. Their compact size and smaller components mean that they lack the protection of a regular personal computer. While you have the ability to do the same things with a laptop that you can do with a desktop PC, it will be harder for you to repair it if something goes wrong. Therefore, knowing what to do when your laptop suddenly stops working is crucial. With the tips listed above, you should be able to identify the most basic issues on your own. If not, you can always visit a local computer repair centre and let them take care of the problem for you. Good luck!

Top Places to Find and Hire Best Freelance Developers for Your Software Development Projects in 2022

Finding freelance developers is easy but looking for a skilled developer is daunting. Not all freelancers who claim as developers have the right skill set to be considered for the job. To ensure you find freelancers who are the right fit for your job, you need to scour developers on the right platforms. If you’re unsure where to find the best developers, we’ve listed the top five platforms to look at.

5 Best Places to Find and Hire Best Freelance Developers for Projects

The platforms mentioned below have stringent screening processes so that you find only the best of the best. You need not worry about spending too much time combing candidates as these platforms connect developers specific to your requirements.

1. Stack Overflow

While StackOverflow is a community to help developers with their coding queries, it’s also the go-to place for hiring developers on a freelance agreement. You need to use their job board to look for skilled candidates, and the best part about Stackoverflow is you get to check candidates’ projects and technologies they are proficient in.

By looking at their projects, you’ll be able to differentiate between a skilled developer and an average one. So, if you need programmers who are great at their job, StackOverflow should be the first platform to look at.

2. Fiverr and Upwork

Fiverr and Upwork are both great platforms to find the best freelance developers. While Upwork uses a sorting algorithm to find developers of your niche, the company doesn’t do much in terms of screening the candidates during the initial stages.

You need to do the essentials, which can be difficult if you have a time constraint. Fiverr is another platform like Upwork to find talented developers. They have excellent customer support and also a refund policy if you’re not satisfied with the candidate. You can find international talent from both platforms easily without much hassle. 

3. Toptal

Toptal is one of the best sites to find and hire freelance developers, and they claim to have the top 3% of developers on their platform. Since the developers are incredibly talented, they will be charging a lot more than developers found on other platforms. You can find freelancers with many skills proficient in different languages. You get only the cream of the crop, and if it suits your budget, this is the right platform for you.

4. People Per Hour

As the name hints, People Per Hour allows you to hire people by the hour. It is one of the oldest freelance platforms that is safe. You can find skilled freelancers in every niche here. You can find the best developers by looking at their CERT score based on engagement and trust. You can fill in your needs, choose the category, and hire people on an hourly basis or on a project basis.

5. Freelancer

If you’re looking for an affordable option, Freelancer is the best platform. The hiring process is made simple here, and companies like PwC and Microsoft hire developers from Freelancer. It is one of the largest platforms where you can find freelancers worldwide. It operates on a bidding system where freelancers bid on every job posted. Hundreds of freelancers place a bid for the job so you can find a developer in minutes. Though there is no vetting process, you will find good developers if not great.

How to Choose the Right Platform to Hire?

Now that you’re aware of some of the best platforms, here’s how to find the right one for you. Most freelance platforms are broadly divided into three types: vetted talent websites, bidding websites, and order-based websites. If you’re looking for the best developers globally, vetted talent platforms are most suitable such as Toptal.

If the project is for a short duration, you can go with order-based websites such as Fiverr. Bidding websites such as Upwork are good too, but it will be challenging to find highly skilled developers quickly due to high competiton.

Most Effective Way to Hire a Freelance Developer

Hiring a freelance developer is not different than hiring full-time developers. You need to get on a call with them, talk about their projects, and maybe even assess their skills by giving a paid project. Though you need to do the groundwork, it’s essential to run a quick background check and review their past work.

Final Thoughts

Hiring freelance developers is quite challenging, but these platforms help you find the right fit quickly. Some platforms follow a stringent recruiting process making it easy for you. Therefore, always go with the platform that fits your requirements and budget. If you’re running out of time to find the perfect match for your company, these platforms help you find developers easily.

Best Landing Page Examples To Inspire You In 2022

A Landing page is designed majorly to get leads and close sales after your content have been posted on the internet. The page helps deliver the promise that was made in your content and gets your consumers to take another step towards becoming your customers. It is the page where your customers are asked to either subscribe or get a free product or just do something logical.

The goal of a landing page is to get sign-ups (emails or phone contacts). According to convertkit.com, you’re more likely to convert visitors on your page to a carefully designed landing page than to a list of your products, homepage, or long-form article. Therefore, landing pages are great for running a successful online campaign.

It takes hours and technical know-how of CSS or HTML to build a landing page. But, thanks to the advancement of technology, you can create a landing page without having prior knowledge of coding. You can use a landing page builder to aid in the accessible building of your landing page. However, there are a lot of landing page builders, which makes it rather challenging to know which to settle for.

This article will guide you by showing you some of the best landing page examples to inspire you in 2022, their benefits, and their importance. But before we delve into that, it is essential to know the importance of Landing pages and why you should have one.

  • A landing page is a great way to drive traffic to your website or build your brand.
  • It leads customers to a specific product or service and encourages them to take action.
  • It helps to build a customer base and increase your conversion rate.
  • Landing pages are what makes the hard work you’ve done on your website lead to sales.
  • They are an effective lead conversion tool.

Elements of an Effective Landing page

To build your landing page, you need to include some significant elements in your layout. An effective landing page addresses a clear issue, provides a solution, and encourages your customers to take action, which leads to an increase in conversion rates.

A Simple Layout:

An effective landing page is simple and easy to navigate. If the forms are too lengthy, it can chase your potential clients away. Instead of what the landing page was meant to achieve in the first place – encourage them to take action. Your landing page should also be in tune with your branding, from the style to color palette and other elements to layout images, among others. Although the singular goal of the landing page is to create traffic to your website, it still has to be in line with what your brand stands for. Look for ways to integrate the general outlook of your website into your landing page to create a lasting impression on new subscribers.

Keep your pages simple and clean, not too cumbersome, and be able to communicate in clear terms what your audience will get if they decide to get what you’re offering. You may feel compelled to put a lot of information on the page, but this can give your audience some doubts about claiming your offer. To the extent you can, provide clear steps for your users to proceed with your site. For example, on im-a-puzzle.com, they show you the specific steps to start solving online jigsaw puzzles on their site.

A High Converting Headline:

You have just a few seconds to keep your audience on your page once they click that link. And your headline is the first thing that catches their attention. In addition to that, 8 out of 10 people only read the headlines on a page before deciding whether to continue the content or move on. Whether your product or offer is free or not, your headline can be the determinant factor to people clicking it or not. The headline should catch the attention of your prospective client, appeal to their emotion, and give them reasons to continue reading the content.

The headline should be short and direct. However, you can include a subheading to elaborate on your message and drive home the point more to your readers.

Optimized For All Device Types:

You never can tell what type of device your audience uses, and your page should be able to accommodate all device types. This is so you can offer the best user experience to your customers regardless of the size of their browser window. When creating a landing page, you should invest in a well-designed WordPress that allows the creation of mobile-responsive pages. The ultimate goal of a landing page is to increase conversions, so you should design the page so that it accommodates all devices and gives your audience a smooth user experience. You don’t want your users to keep zooming in and out, adjusting their screen size to understand what your landing page is about.

Provides a Special Offer:

Your landing page is to provide a specific solution to your audience’s problems before they can be encouraged to click on the link. You ought to have surveyed to know the particular problem your target audience is facing and then create a landing page that addresses that problem. Your content can get as many readers as possible, but to convert them to new subscribers and new leads, you’ll have to provide them with a unique offer that addresses their pressing needs.

Clear and Relevant Images:

Humans are visual creations, and images can help lighten your landing page. You can use images of people to humanize your offer, or you can use images of the product or service you’re offering.

This helps the readers visualize the proposal and makes it easy to sign up. However, too many images will choke up your page and distract readers. You can also create competitor comparison landing pages to highlight your better features.

A Clear Form With a Clear CTA (Call-To-Action):

Keep your form as clear and straightforward if possible by asking for specific information from your new subscribers. For instance, if you’ll be sending the product to them via email, just their names and emails are enough. However, you should also include a clear CTA that allows your audience to click to submit their information and claim their offer.

For example, here’s a landing page from adamconnell.me

https://www.adamconnell.me/subscribe/

It fits the above-described requirements perfectly.

The landing page is simplistic, with lots of white space. The center of the page is dominated by a carefully crafted headline, below which lies an enticing CTA button surrounded by a reassuring microcopy.

There’s a quality image of Adam on the right to instill some trust, and of course, this landing page is built to be pitch-perfect on all mobile devices.

Best Landing Page Examples

1. Unbounce:

One of the most recognized landing page builders that help capture more leads customers and increase sales. This page builder supports A/B testings that help users test their landing pages before launching them out. It has a drag and drop builder that creates landing pages without the help of a developer and technical knowledge of coding. With Unbounce, you get over 100+ landing page templates with over 850,000+ free professional images from Unsplash. You also have access to over 950 Google typefaces. You can change the keywords to suit your brand, and what your audience is looking for. It aligns with CRM providers, such as MailChimp, WordPress, HubSpot, Zapier, among others.

Unbounce has four payment plans which all come with a free 14-day trial period: Launch, Optimize, Accelerate and Scale.

  • The Launch plan is suitable for small businesses using landing pages for the first time to increase their sales.
  • Optimize plan is suitable for companies who need to optimize their website pages for higher conversion rates.
  • Accelerate and Scale plans are perfect for businesses and companies who want to move their growth to the next level.

2. Landing

This poses to be the best landing page builder for non-programmers. It requires no IT or coding skills. It comes with flexible options to increase the reach of your campaign and thereby increase conversions. This software has a drag and drops editor to edit the page to your taste and brand preference. With Landingi, you enjoy over 100+ landing page examples and over 5000+ free images, and 600 free icons to create your page. Fonts are essential for a good landing page design. This page builder has over 800+ Google fonts available on the platform.

It has an A/B test feature that allows users to test the effectiveness of the landing pages with different marketing to know the best one that suits their campaign. In addition, Landingi has a unique feature called the “landing page import feature,” that other landing pages do not have. With this feature, you can clone other landing pages to benefit. You can also automate your campaign to save time and improve outcomes.

Landingi has three payment plans which do not require the use of credit cards, and all have a 14-day free trial: business, agency, and enterprise.

  • Business plans include creating, automating, and core plans. They are suitable for businesses that want to increase their conversions.
  • Agency plans include agency and agency pro plans. They are great for large agencies that want to increase their sales.
  • Enterprise plans are ideal for large enterprises that benefit from its advanced features.

3. Instapage

The speed of this landing page builder attracts a lot of brands to it. It uses Thor Render Engine technology and AMP to increase the speed and thereby increase conversion rates.

Instapage requires only a few minutes to build, and it is ideal for creating multiple landing pages. It comes with over 100+ landing page examples and over 5000 web fonts. The software is user-friendly and suitable for beginners with no design or coding skills. It is perfect for mobile-responsive pages. With the A/B and multivariate testing feature, you can test the effectiveness of your landing pages. You have access to the Bigstock image library for free. Instapage has integration with Facebook Ads and Google Analytics. It also has integrations with email services such as HubSpot, MailChimp, AWeber, and the likes. In addition, you have the option to change the keywords to help optimize your page for SEO.

Instapage has two pricing plans: Business and Conversion Cloud plans.

· The Business plan gives significant features like the analytical suite, Thor Render Engine, Ad maps, multi-step forms, and robust integration. The plan is suitable for businesses that want to increase their conversion rates. It has a 14-day free trial period.

· Conversion Cloud plan is perfect for businesses that want to optimize their conversion and access unique features such as dedicated launch specialists and AMP (Accelerated Mobile Pages). The plan comes with a custom pricing scheme determined by the size of the need of your landing page.

4. Wishpond

The best landing page builder with marketing automation. It provides four marketing tools for its users: contests and promos, landing pages, popups and forms, and marketing automation. It comes with an unlimited amount of landing pages, popups, and forms. The software has a drag and drop builder that helps you create appealing designs even with no prior coding experience. It has pre-designed landing page templates that are user-friendly for all mobile devices. There’s no limit to the type of information you can collect with the forms. Wishpond offers optimization tools such as tracking tools, analytics, testing variations, and A/B testing that helps to increase conversions and sales. It has a library full of eBooks, articles, and webinars on marketing topics available to its users. Customer live support is also available, where you can chat with an expert if you need help navigating the platform.

The software has three pricing plans that come with a 14-day free trial: starting, everything you need, and rapid growth.

  • The starting plan is suitable for beginners with no experience, and it has a monthly lead cap of 1500.
  • Everything you need a plan is ideal for businesses who want to scale up their business, with a monthly lead cap of 2500.
  • The rapid growth plan is perfect for businesses that generate more than 10,000 leads per month. The pricing is based on the number of leads you require.

5. GetResponse

This is another landing page with advanced marketing features such as cloud-based marketing software that provides landing pages, marketing automation, email marketing, and conversion funnels services. It has an unlimited number of landing pages and is suitable for small businesses and individuals who want to automate their marketing campaigns. It comes with lead generation tools that help to build your email list. It also has an autoresponder that allows automated emails. In addition, the landing page has prebuilt conversion funnels that include a webinar funnel, lead magnet funnel, list-building funnel, and sales funnel. It also has in-built tools to run campaigns such as Facebook Pixel, Facebook Ads, and Social Ads Creator.

The software has a 24/7 customer support team in eight different languages.

GetResponse has four pricing plans with a 30-day free trial: Basic, Plus, Professional, and Max.

  • The basic plan is for businesses just starting and building a contact base.
  • The Plus plan is perfect for businesses that want lead generation, sell physical products and online courses, and increase their conversion rates.
  • The Professional plan is ideal for businesses who want to optimize their results and access its pro automation and integrations.
  • Max plan is for large businesses who want to enjoy its personalized, flexible, and advanced features.

Final Words

If you are ready to step up your conversion game and need the inspiration to get started, Unbounce, Landigi, Instapage, Wishpond, and GetResponse are some of the best places to begin 2022. You may also check this out for other inspirational landing page builders as well.

Author:

Andrej Fedek is the creator and the one-person owner of the InterCool Studio. As an experienced marketer, he is driven by turning leads into customers. His goals always include White Hat SEO. Besides being a boss, he is a real team player with a great sense of equality.

Gravatar: dreydante@gmail.com

Useful Tech Tools That Will Help You Prove Your Rights When Involved in an Accident

The first thing an accident victim wants is to prove wrongdoing so they can claim their rights. Whether you get in an accident at work, in a car, or at a store, a proof will determine how much you should be compensated. 

In many cases, there are either no witnesses or they may not be able to recollect exactly what happened. Luckily, we live in an age where technology is all around us and can be taken advantage of to help prove our rights in an accident.

Cell Phones

Everyone has a cell phone these days, and they have proven their advantages over the years. A cell phone can do more than allow you to call for help after an accident, it can also come in handy in a personal injury case. You can take photos or videos of the accident as proof of the damages done to you or your vehicle. You can also use it to get witnesses’ contact information and to call the cops to file a police report.

Dash Cam

The angle of damage and the marks on the tires can play a huge part in proving who is at fault in a car accident. However, there can always be arguments and you never know what the defendant’s lawyer is up to. However, a vehicle’s dashcam can prove exactly what happened, and no one will be able to disprove real video footage. For this reason, more and more drivers are now installing dashcams in their cars to prove their rights in case of a traffic accident.

Mounted Motorcycle Camera

Motorbike riders are probably more at risk of getting in an accident than any other driver on the road. This is mainly because their bodies aren’t usually protected, and motorbikes have weaker braking systems and aren’t easily controlled as cars. If you are a motorcycle rider then you need to know that special devices can even help prove fault if you’re in an accident so you can claim your rights. One of these special devices is a mounted motorcycle camera that can help determine who is at fault by providing video evidence of what exactly happened. If you have this device, you won’t need to rely on witnesses or face false accusations. Just give the footage to your lawyer, and they will file a claim to get you compensated.

Medical Equipment

The defendant may argue that you are exaggerating your injuries, especially if you post a picture of yourself on social media or are seen in public looking fine. However, they can deny your injuries all they want but medical diagnostic equipment can help prove your rights. Equipment like x-rays or sac imagery can prove how serious your injuries are which will play a huge role in your compensation claim.

This is particularly important in the case of class action lawsuits where multiple people are seeking compensation for the same issue. For instance, if a group of people are injured by a faulty product, medical equipment can definitively show the extent of the injuries and help a class action attorney build a solid case for compensation. Just make sure to get checked out by a doctor immediately after an accident, even if you don’t feel like anything is wrong.

Accidents happen, and in most cases, the responsible party will deny any wrongdoing or try to minimize the damages or your injuries so they can pay you less. However, tech tools can paint a perfect picture that no one can argue with. The settlement process after a car injury doesn’t have to be difficult. It is important to note that you need an experienced personal injury lawyer by your side to fight for you and get you fair compensation.

Are Tech Startups Still Buying YouTube Views?

In the early days of YouTube, many startups and small businesses were going to extremes to get a little bit of attention from the primary social media site. One of the most popular tactics was to purchase many views to impress potential customers and influencers, but was this a good choice? There’s a lot of debate on whether or not it is appropriate to buy views and how this practice has changed over time. Many startups and small businesses were buying massive views on YouTube to get more attention on their videos. This is not a practice that has gone by without notice, as significant industry influencers have brought this issue up multiple times over the last few years.

So, Why Do People Buy Views?

There are many reasons people bought YouTube views in the site’s early days. Over the years, there have been quite a few myths about why people buy YouTube views, but none of them are accurate. At first, buying views was the fastest way to gain attention since your video would shoot up to thousands of views within hours. It didn’t take too long for YouTube to figure out what was going on, and they started cracking down on view buying services. The average tactic was to use a view buying service to get more organic views, and they would add the fake ones. This worked well initially, but as soon as YouTube figured out what was going through their system, they would remove the unreal views.

Additionally, buying YouTube views is an opportunity to grow your rank on YouTube. If you have a small view base, it will take a lot of time to move up the ranks. Buying views is a way for you to get your foot in the door and get noticed by potential customers. Usually, this tactic will only work if you have an engaging video that people want to share with their friends.

In some instances, buying YouTube views helps you stay ahead of your competition. If you have an intense market with lots of other businesses, chances are they’ll be using this tactic as well. If you want to stay ahead of the pack, then you should use view buying as a way for your videos to rank higher than everyone else’s. You can do this by purchasing views and becoming more popular than everyone else. Remember that this tactic works best with engaging content that people want to share with their friends.

So, Has Buying Views Become a Thing of the Past?

It’s no secret that YouTube has shut down many of its view buying services in the last few years. This isn’t necessarily a terrible thing considering that most people didn’t buy views to create an engaging video. Instead, they used this tactic to gain more attention than their competition and boost YouTube’s ranks. Now that YouTube has gotten more strict on their view buying service, it’s becoming a thing of the past.

However, many startups and small businesses still buy views to create engaging videos. It takes time for your business to move up the ranks on YouTube, but if you have an exciting video, people will watch it and share it with their friends. Just remember that buying views won’t magically make people like your video; it may help you gain some attention at the beginning, but it’s up to you to create an engaging video.

How Does Buying YouTube Views Work?

There are tons of YouTube view buying services out there, but how do they work? The business model for these types of companies is to cast an extensive net to get as many views as possible. This is done by outsourcing people who will watch your video and then leave a positive comment on it. 

Once you pay for the views, they’ll show up on your video within hours, and you will trick people into thinking that you have more support than everyone else. This works incredibly well if your video is engaging since people are more likely to watch it after seeing that thousands of people have already watched it.

This tactic works well if your video is engaging enough for people to share it with their friends. It is also a way for you to get more organic views and move up on YouTube’s ranks. If you’re looking to buy YouTube views, then it might be a good idea to treat this tactic as an investment until your video starts getting organic views naturally.

On the other hand, if you have a mediocre video, don’t expect to get much out of buying YouTube views. It may help you gain some attention at first, and you may get a few organic views, but chances are the fake viewers will be removed from YouTube’s system in a matter of hours. If this is the kind of video you have, it would be better to create an engaging one instead of buying views to stay ahead of your competition.

Don’t Buy YouTube Views if You Want to Gain Organic Views?

If your main goal is to stay ahead of your competition, buying YouTube views might be an excellent way to do this. If you’re looking for something more long-term, however, then it won’t benefit you all that much. It will help create an engaging video at first, but your video will be no better than the competition after the fake views are removed.

However, if you’re looking for a more sustainable tactic, creating an engaging video might be a good idea. It takes time for your business to succeed on YouTube, but people will share it with their friends if you create an exciting video. This can help you gain organic views and move up on the YouTube ranks. If that’s what you’re looking for, then don’t buy views; they might help at first if your video is average, but it won’t do you much good in the long term.

Buying YouTube views may be an excellent way to help you gain attention at first, but chances are the fake views will be removed within hours. If you’re looking for a more sustainable tactic, it’s better to try creating an engaging video instead, which takes time but can move you up the ranks in no time. The key is to create an engaging video and buy views as a way to get it started.

How To Choose A Good Domain And Why Is It Important

Having an online presence is a must when you want your business to reach your target customers. With internet penetration getting better each year, a greater number of customers are starting to rely on the internet as their main source of information.

This is why having a website is crucial in today’s market. It will help you foster your relationship with your current customer while also enabling you to tap new leads and possibly expand your customer base. However, simply putting up a website is not enough. Just as how you run your business, starting your own website must also be strategic and intentional. And planning for a new website starts with finding a good domain.

Importance Of Getting A Good Domain

Your web domain is basically your virtual address. A good domain name would be able to make your website more accessible to potential customers. This is because people who are looking for you only have to take note of the domain name instead of your Internet Protocol, which usually appears as a complex set of numbers.

A good domain will represent your business, and in many cases, will be the customers’ first encounter with your brand. It will give these visitors a better understanding of who you are and what you do. This then helps increase your website’s traffic from unbranded searches that are related to your industry. A strong domain name has a higher probability of directing new visitors to your website. And especially when it is protected, which you can do with DMARC report and valid, published SPF flattening.

A good domain would also help you rank higher in search engine results. As a result, your credibility as a brand would increase, and your website will have a higher chance of getting clicked. In this way, your domain supplements your marketing efforts by strengthening your brand identity while also promoting the business itself.

For example, you’ve finished your study and are now ready to purchase your first NFT domain. However, a simple yet inconvenient problem arises: you don’t know what domain name to select. The possibilities are limitless, and the most of them appear to be for sale. The best NFT domain choice is one that straightforward and contains relevant keywords.

How To Get The Domain That You Want

As of last year, almost 2 billion websites have been published, and this number grows by more than 4% every year. Since the demand is this high, getting the domain name that you want can be quite challenging. More often than not, some other company have already secured the domain way before you even thought of doing so.

This can be a frustrating conclusion after you spend a considerable amount of time planning and strategizing for your new website. But this is not the end, because you can actually buy an already existing domain, and you can do this through domain brokerage.

Working with a domain broker will save you a lot of time and inconvenience because they will be the ones to search for the domain that you want and negotiate a sale. They will help you acquire the domain that would really match your business objectives as well as be able to properly represent your brand.

Characteristics Of A Good Domain

Because your domain represents your virtual address, it should be unique and original. Otherwise, your potential visitors might get lost and instead visit another website with a similar name. However, it should also not deviate too far from what your business is all about, because it might give potential customers the wrong impression that you are not what they are looking for.

Almost 50% of web traffic now comes from mobile access, so you should choose a domain that is easy to type while using the phone.  Many other companies are fighting for a share of the same web traffic as you do. Having a domain that is short, easy to remember, and relevant is one way of keeping your brand at the top of consumers’ minds when they do their online search.

Be conscious of spellings and avoid complicated phrases that are hard to remember. Avoid slang, hyphens, abbreviations, or a mix numbers and words in your domain name. It is better to choose a simple and straightforward name because typo errors become more common when the words are too unfamiliar to the searcher.

Don’t fall into the temptation of wanting to sound trendy at the risk of losing relevance. It may sound cool in the beginning, but this does not guarantee that it will be effective. If it does not bring in the traffic, then your website may end up becoming a liability to your business instead of an asset.

A quick way to check if your domain fits all these criteria, try reading it aloud. Sometimes, words may look good on paper but sounds different and may take on a different meaning when verbally pronounced. This simple check may save you from a lot of trouble in the future.

What Is Analytics Architecture And Why Does It Matter?

If you’re running a business, it’s important to understand the basics of analytics architecture and amp. Otherwise, you’re going to be missing out on key insights about your customers and how they interact with your website. In this blog post, we’ll discuss what analytics architecture and amp are, why they matter, and how you can use them to improve your business.

Get Accurate Insights

With Analytics Architecture, you can get accurate insights and analysis for your business. It helps you make better decisions. You need to understand what data is available before starting the process of building an analytics architecture model that works well with all types of businesses. You can get accurate insights, you’ll know where to focus your efforts on improving performance or identifying new growth opportunities. Also, analytics architecture gives you the power to be agile by allowing changes quickly without affecting other parts of your business. If you want to educate yourself more on the topic, there’s an online predictive analytics masters degree and courses to help you understand what analytics architecture is and how it applies to your business. You can also find various resources to help you get started.

Understand How Customers Interact with Your Website

The ability to track and analyze how your website visitors interact with your site is the first step in understanding how well it meets their needs. With analytics architecture, you can see which pages are performing best for certain groups of users, what activities they perform on each page, and where they convert most often. You can also segment traffic by referral source, browser, device type, and more to see how different groups of people are interacting with your site. This information can help you improve your website by making sure the most important pages are easy to find and navigate, that the right content is being displayed prominently, and that visitors can complete the actions you want them to take.

Drive Sales and Revenue

The goal of any business is to drive sales and revenue. This can be accomplished through a well-designed analytics architecture that provides the necessary insights to make informed decisions. By understanding what is happening on your website or app, you can identify opportunities to increase traffic and conversions. In addition, you can track customer behavior and preferences to create targeted marketing campaigns that result in more sales. An effective analytics architecture can help you achieve these goals and grow your business.

Improve Overall Website Performance

You can also use your analytics data to improve the usability, design, and content of your website. You must understand how users are interacting with your website so that you can make changes when needed. Is a certain page on your site not performing well? Or maybe it’s an important landing page that isn’t converting as well as you’d like? You can use your analytics data to troubleshoot these types of issues.

In addition, using analytics can help you make decisions about how to improve your website’s performance. For example, if you notice that a lot of users are abandoning your site after viewing only one page, you may need to make some changes. You could tweak your design or add more content that will keep visitors engaged.

Optimize for Mobile Devices

You must optimize the design of your website for mobile devices. The content must be easy to read and navigate on a small screen, so avoid cluttering it with too many photos, videos, or ads. If you want to use videos and images, make sure they are not resized automatically by code, instead use HTML tags to control how they are displayed. Also, be sure to use a responsive design so that the website layout changes automatically when viewed on different devices.

You can also use special mobile-friendly software programs to test how your website looks and functions on different phones and tablets. One such program is Google’s Mobile-Friendly Test Tool. This tool will show you how your website looks on different devices and provide suggestions for making it more mobile-friendly.

Manage Your Marketing Campaigns

Once you have a firm understanding of your marketing analytics architecture and amp, it’s time to put that knowledge into practice by managing your marketing campaigns. Campaign management is the process of creating, executing, and analyzing marketing campaigns to achieve desired results. It involves setting goals, determining strategies, allocating resources, tracking progress, and making adjustments.

In conclusion, understanding analytics architecture and amp are important for two reasons. By taking the time to learn about analytics architecture and amp, you can make sure that you are getting the most out of your data.

Best 3 Email Marketing Software and Tools of 2022

With a return of investment of approximately $40 for every $1 spent, email marketing continues to be a powerful tool. On top of this, it is still retaining the number 1 spot – ahead of social media – as the most effective digital marketing tool a business can have at its disposal. 

Here below are what we believe to be the 3 best email marketing tools of 2022. 

In order to really capitalize on the power of email marketing and optimize the efficiency of email campaigning, you will need to have the best software for the job, whether you are selling car insurance or B2B services. What the best software may be will, of course, depend on your individual business type and your needs. 

With the right pick, email marketing software can be a potent solution for increasing the growth of your business and increasing its revenue and if you’re ever wondering why marketing is important, then coming up with the right email strategies will show you just how much ROI you can make with the right tools. 

1. Mailchimp

Mailchimp can be found on just about any best-email-software list – and for a good reason. Whether you are just starting out in business or are a seasoned professional: whatever your business size, type, or requirements, Mailchimp will be able to accommodate your needs. They are excellent for creating unique custom emails that really make brand originality stand out. 

Cloud-based, they boast an array of features that cover virtually anything the majority of businesses could possibly need. Mailchimp allows you to create, send, schedule, and track emails, as well as monitor the real-time data of an email campaign, thanks to the analytical software that is included. This provides the ability to get reports on open and click-through rates, unsubscribe rates – plus a whole lot more.

Loaded with templates and with a treasure trove of stock images on hand, Mailchimp’s easy-to-use drag-and-drop functionality makes the creation of unique stand-out emails simple – and fast. All the bells and whistles are included to really put the shine on your brand name and help you keep up with the latest visual trends. Don’t get too worked up over your email banner appearing on mobile devices like iPads. With Picmaker email banner builder, you can easily convert between different sizes.

An additional bonus is that of all the email marketing software companies out there – and there are a lot – Mailchimp very generously offers one of the best forever-free packages on the market. This Pearl Lemon Leads review of Mailchimp can give you more information about how well its features work and show you whether it’s worth the money.

Pros:

  • Free package (capped at 2,000 contacts);
  • Simple UI and customization capabilities;
  • Excellent analytical tools;
  • Can be integrated with other platforms.

Cons:

  • Can get expensive higher up the ladder;
  • Phone support could be better;
  • Could be too basic for some advanced marketing.

Costs:

  • Free plan;
  • Essential: $9.99 – $270 monthly;
  • Standard: $14.99 – $540 monthly;
  • Premium: $299 – $1,190 monthly.

2. EngageBay

EngageBay is a simple, easy-to-use email marketing automation platform. Featuring a wide range of marketing tools, including landing pages, social media integration, and A/B testing, EngageBay offers excellent bang for the buck and is tailored for people who are looking for cost-effective alternatives to some big brands in this space. 

EngageBay’s email marketing suite keeps things simple and intuitive, but it’s far from basic. The in-depth analytics allow you to track key metrics such as open rate, click-through rate, bounce rate, and so on. It’s quite perfect for small business owners and solopreneurs.

EngageBay allows you to create responsive templates so your emails look great on all devices, including smartphones and tablets. You can use the built-in landing page builder to create professional-looking landing pages for your campaigns in just minutes.

You can customize every aspect of your emails and landing pages, from fonts, colors, and styles to CTAs, headers and footers, images, etc. The tool has dozens of templates for both emails and landing pages, which is more than enough for most small businesses. You can also add your own CSS code if needed.

Also, a cool thing about EngageBay is how unified it can be, with a free and integrated CRM, live chat, and service desk. You can integrate sales and other marketing automation tools too, and it doesn’t require buying separate packages.

Pros:

  • Intuitive interface
  • Easy to use
  • Free, integrated CRM with live chat & service desk
  • Zapier and Shopify integration
  • High value for money

Cons:

  • Not as many integrations as Mailchimp
  • Not as customizable as HubSpot
  • Can add more templates for emails

Costs:

Basic: $12.99 a month

Growth: $34.99 a month

Pro: $69.99 a month

The free plan lasts forever and most of the key features work in it, but you’ll have certain limitations, like 500 contacts and 1,000 emails a month. Annual and biennial plans come with 10% and 20% discounts on these prices respectively. 

3. ActiveCampaign

ActiveCampaign stands out for its superb automation functions – there are hundreds of them. ActiveCapaign gives you the ability to personalize your marketing tactic to each subscriber – and it offers excellent deliverability. 

Machine learning is put to fantastic use: the Predictive Actions feature will act for you after deciphering the details of your subscribers and then steer them into the narrow end of your sales funnel. Easily manageable workflows are solid, and all data synchronizes with ActiveCampaign’s in-built CRM. 


It can also be integrated easily with well over 800 other tools and platforms: Facebook, WordPress, BigCommerce and just about any other of the big hitters in software that will immediately come to mind. 

ActiveCampaigns deliverability also really stands out: its sent mail is, of all the providers out there, the least likely to be sent on the detour to the spam folder, and mails reach their targeted inboxes as intended. As well as providing powerful software, ActiveCampaign is backed up by first-rate customer support. 

Last but not least, ActiveCampaign is known to be a part of modern, open MarTech stacks. The integrations the tool offers can even contribute to accurate ROI attribution through a multi-touch customer journey.

Pros:

  • An abundance of automation features;
  • All packages include data migration services;
  • Compatible with other popular software;
  • Easy to use for experienced marketers.

Cons:

  • Price-jump between bundles;
  • The basic plan is ActiveCampaign branded: an unnecessary, off-putting self-promo;
  • For the inexperienced, it could be difficult to get to grips with.

Costs:

  • Basic: $15+ monthly;
  • Plus:  $70+ monthly;
  • Pro:  $159 monthly;
  • Enterprise:  $279+ monthly.
  • A 14-day free trial is offered, with which you can see for yourself what ActiveCampaign can do for your marketing. Beyond that, a subscription to any of the above four plans will be required. 

4. Hubspot

The Hubspot suite offers its customers a great all-in-one marketing package. It can supply reports from an array of email marketing channels including websites and social media platforms, and has a fully-featured CRM. 

Hubspot’s dashboard provides excellent analytical tools. It can report a variety of metrics and supply some incredible data, which makes it immensely helpful to any business or digital marketing agency. For instance, it will even let you know just how much time a recipient has spent looking at your email. Whether it’s been opened, read, merely glanced at, or read in full, these deep observations will give you the ability to really get an edge on where to improve engagement factors. 

This widely popular software has an intuitive drag-and-drop builder that gives its users the ability to build and design aesthetically appealing marketing emails. This is aided by its large library of clean and tidy email templates. 

Hubspot’s email marketing software has been put together, especially so as to fit like a glove over its HubSpot CRM software. This combination gives users some real firepower and the muscle, with which to harvest much improved results.

Pros:

  • A complete marketing package including CRM;
  • Pay only for the recipients you are targeting;
  • Online training is a nice touch;
  • Well-optimized for mobile applications.

Cons:

  • No free or good value low-cost base plan;
  • Expensive beyond the minimal starter service;
  • The learning curve is very steep;
  • Problematic if wishing to incorporate a separate CRM.

Costs:

  • Starter: $50 monthly;
  • Professional: $800 monthly;
  • Enterprise: $3,200 monthly.

To conclude…

As with any business tools and software, specific requirements – and budgets – will ultimately become the determining factor when making a selection. The three email service providers listed above all offer excellent features – but are very individual animals. For this reason, they made the top three. If you feel that none of those may quite be right for you, or they are but you have budget concerns, you may also want to check out the following best email marketing benchmarks  and  companies and what they have to offer for 2022:

  • MailerLite;
  • Mailgun;
  • Sendinblue;
  • Drip;
  • Constant Contact;
  • Mailjet.

From basic marketing capabilities to more complex, automated services, today, there is an affordable solution available for every business – and any problem. 

How an API Can Help Your Business Grow

API technology has been evolving for over a decade now. And while the technology has been advancing, its implementation has been getting simpler. API technology has left the technical domain and is now being used by businesses to expand the capabilities of the products and services they offer. And at the back end, they are being used to make operational improvements. 

What Is an API? 

API stands for Application Programming Interface. You have all used user interfaces, which enable communication between a human and software.  Similarly, an Application Programming Interface allows applications to communicate with one another. 

They do this by exchanging data and messages. APIs offer a set of functions to another application in the form of an abstraction layer.  Applications can use this to access and exchange data without either application affecting each other’s core functions directly. 

Let’s say you got into your new car and decided to drive to the beach where your friend is waiting for you. You see your friend’s exact location on your instant messaging app and decide to map a route.  You know it takes you about 2 hours to get there, but the navigation guidance tells you that it is going to take 3. 

How and why is it telling you that? You see, your instant messaging app sent a request to a mapping service, which in turn sent a request to a weather app to see how fast you could drive there. 

In the scenario above, we used Tomorrow.io’s API integration to MapBox to give you an example. These were both backend services. Snapchat sends data to MapBox, which sends instructions and a data request to Tomorrow.io.  Tomorrow.io looks at all the route points, computes the weather forecast during the drive time, and gives its predictions. 

Finally, it sends all the data and its instructions back to MapBox, which devises the route and calculates the delays. Most of the information exchange and data processing happened between MapBox and Tomorrow.io. Snapchat is the display interface with the end-user.

How Do They Benefit Business? 

Connecting Various Parts of the Business Services

Customers today like to have seamless experiences. It is now easier than ever for customers to jump services. Every department in an organization is now driven by enterprise apps like CRMs, ERPs, marketing, and finance platforms. It is only with APIs that these different parts of the business can now talk to each other. 

It is a mission-critical capability in a post-pandemic world where many employees are working remotely. If this collaboration is missing, the organization will seem outdated and will lose out to the competition. 

Gives Customers the Best Experience Possible 

Customer experience is one of the key factors in customer attrition. Having a good product isn’t good enough anymore. According to Salesforce, 57% of customers gave their business away to a rival company because of a bad customer experience. 

A typical organization deals with thousands of customers at any given time. Since every customer’s need is always unique to a certain extent, it is impossible to give them the perfect service always. APIs allow the customer to pick and choose their own experience by letting them customize their usage. At the same time, it lets your organization monitor a customer’s API behavior to identify gaps in the product offering. 

A Key to Digital Transformation 

Every single industry is now going through a digital transformation process. It is a system where all interactions and record-keeping are digitized. The key motivator behind this is data and application economics. Using APIs allow companies to envision new business models and create products that can be made at a fraction of the cost. 

The pandemic has acted as an accelerator for this transformation. Instead of building capabilities ground up, plug-and-play has now become the norm. It allows all tech-enabled companies to quickly reach customers who now need to interact with businesses remotely. 

A Source of Revenue

While the use of API will allow harvesting useful data from your users, the data and information that you have are of use to others. Implementing an API strategy can generate revenue for your organization as well. A Mulesoft survey revealed that more than $5 million a year in revenue is generated by large companies from APIs alone. 

Offering isolated standalone products and using standalone services are now a thing of the past.  APIs need to be embraced as a strategy that will drive customer as well as revenue growth.