The Ultimate Guide on How to Start an Event Planning Business

Businesses large and small worldwide are turning to event planners when they need help organizing an event. If you’re interested in learning how to start an event planning business, here’s everything you need to know.

What is Event Planning?

Think back on some of the events that you’ve gone to recently. Maybe it was a wedding, a family reunion, or even a birthday party thrown by someone you knew. What did these events have in common? All of them were planned by an event planner!

An event planner helps ensure all the details go smoothly so that the host can enjoy their time with guests without worrying about making sure everyone has food or drinks or knows where to go. Chances are everyone probably muddled through, but what if there was a way to make the event better and more enjoyable for all of the guests?

Event Planning Job Duties

Beyond the planning of large events, and fundraisers, one of the primary responsibilities of an event planner is helping people coordinate their schedules with the host or organizer. For instance, a potential client might need someone to help plan their anniversary dinner or big birthday bash.

Hire an experienced event photography company for your event to provide photo and video services to document your conference or fundraiser.

This person hires you as an assistant to ensure everything goes according to plan, from reserving a location and booking entertainment to ensuring everyone knows about it and what to expect.Hire

Another example would be a business owner who is relocating and needs help organizing a housewarming party (typically one of the most popular types of events for planners). This person hires you to hire caterers, DJs and ensure that everything goes smoothly with ordering food and drinks.

How to Start Your Own Event Planning Business

So now that we know what event planning involves, let’s take a look at how you can start your own event planning business:

Plan Ahead: The first step to owning an event planning business is to plan ahead, as in months and months ahead. It takes a long time to develop fresh concepts for themes and venues that haven’t been done before. Your planning process should take as much time as the events themselves to ensure everything comes out perfectly.

For example, if you’re hosting a Thanksgiving-themed party, make sure there isn’t another one scheduled for the same day. Consider alternatives like hosting it on a different holiday or weeknight instead of a Thursday. Also, keep in mind you’ll need a few months lead time before sending invitations and raising awareness about your event, so guests have enough time to clear their schedules.

Create a Website: The first thing someone looking for an event planner or assistant will do is search online. You need to have an attractive website with all the information people might need to get them interested in hiring you. Ensure your site includes samples of past work along with testimonials from happy customers.

Of course, make sure your site looks nice and functions well on all devices (since most people will be browsing through their smartphones or tablets).

Know Your Niche: It’s essential to have a niche, such as wedding planning, release events, funeral planning, etc.. in mind when starting an event planning business. The last thing you want is to be all over the place with your events. If you try to please everyone, you’ll fail at pleasing anyone. People are more likely to hire planners who specialize in their preferred function.

For example, if someone wants a high-class catered wedding, they’ll call up the most expensive 5% of planners rather than hiring the cheapest one around who also happens to do weddings. Your best bet is to socialize with potential clients and see what type of events they usually host so you can focus on those instead of doing everything under the sun.

Know the Trends: For your business to succeed, you’ll need to stay up-to-date with trending events and new ideas. Things like Pinterest boards and Instagram accounts are great places for discovering new ideas and staying ahead of the game (literally).

Get Creative: There’s more than one way to steal people’s attention, but nothing screams “unique” more than creativity. It takes a lot of thinking outside the box, and some practice before perfection, so don’t be afraid to test things out.

Remember those Pinterest or Instagram accounts we mentioned? They could also double your portfolio so clients know what type of work you can produce.

Decide How Much You’ll Charge for Your Services: Pricing is always a difficult step when starting any small business, but considering that you’ll generally earn 75% of contracted fees makes this decision less tough to work out.

When deciding how much to charge for your services, it’s important to consider the variability in pricing, especially in specific markets such as weddings. Wedding venues can range from picturesque beachfronts to grand banquet halls, and this diversity significantly influences pricing. Additionally, getting married in Texas is vastly different from getting married in California, which also plays a crucial role in determining costs.

You can also choose to have different tiers of packages available, which allow you to have more flexibility when working with clients.

Be Sure to Join Local Associations: Joining an organization can help increase your credibility, especially if other event planners are members. Organizations will also schedule networking events, which ultimately enable you to meet people in the industry that could turn into future clients/mentors/employees.

Network: One of the best things about being a part of an association is meeting like-minded individuals who can provide valuable guidance and feedback throughout your business venture. Make sure to attend every possible networking event, speak with everyone you meet, and try not to sell yourself too much – work on providing value for others.

It’s always good to keep business cards on you, just in case you have the opportunity to meet someone.

Plan Sample Events: Find some places willing to let you test your skills as an event planner before taking on large commissions. This could be anything from planning a wedding reception or birthday party for one of your friends or even orchestrating a fundraiser event for local non-profit organizations.

Use these events to gain experience and build up your portfolio so potential clients can see what type of work you do.

Have Fun: If you’re not having fun doing what you love, there’s no way it’ll ever succeed anyways. Whether you enjoy the creative process or just like managing everything behind closed doors, event planning should be one of those things that get you excited because why would anyone want to do something they hate?

All work and no play make running a successful event planning business pretty difficult, so don’t forget to take some time off and attend events as a guest to see how other companies run their operations before jumping into this crazy industry full-time!

Conclusion

It would be best to always have a business plan ready before diving into any new adventure because it’ll help guide you when things aren’t going according to plan. Building a business plan isn’t all too difficult, and there are plenty of free resources available online.

Running your own business is always difficult, but there are some perks to working for yourself. Not only do you have complete control over the entire process, but the skills you learn will also help you with any future career ventures.

If event planning doesn’t end up being your thing, then at least you’ll have plenty of experience that can be transferred elsewhere.

What Is a Data Breach? Is Your Data Leaking?

Staying safe online is not rocket science. Be careful, don’t get involved in fishy sites, don’t install stuff you don’t want to, etc. It all comes down to common sense for the most part.

But it is still possible for you to do everything correctly and carefully, and still find yourself victimized by cyber wrongdoers through none of your fault. Yes, the bad guys are smart, and they know their craft. One of the weaknesses they like to detect and exploit is data breaches and data leaks.

Data Breach. What Is It?

A data leak happens when private data entrusted to an online business becomes available to the public, or at least to an actor that was not supposed to have it. It usually results from criminal activities such as hacks, but lousy security policies and practices on the part of the business can also account for them. An unprotected database is a golden gift for a hacker who can spot it and knows what to do about it.

Once a wrongdoer has a hold on such a database, he can trigger heaps of trouble for its victims, especially when it comes to the following items:

  • Passwords and usernames. Saving passwords as plaintext is one of the stupidest things data admins can possibly do. Consider that no server in the world keeps a user list like that; the passwords are always encrypted or stored as hashes. The security in a hash can be very strong or relatively weak, depending on the particular one you choose – but it’s still much better than plain text. In any case, a weak hash can be cracked more or less quickly so that a cybercriminal can start stuffing himself with new credentials to find out what he can do with them on other sites.
  • Email addresses. As security threats go, this one is mild. If your email falls into the malicious hands, you’ll start getting more spam, which is a pain in the ass but hardly dangerous unless you fall for a phishing scheme or cooperate yourself in other ways.
  • Personal details. It’s hard to imagine how important your home address, birthday, phone number, or other personal information can be until somebody misuses them against your will. The worst-case scenario is complete identity theft.

Data leaks do not happen all the time, but they do occur, which can be very harmful. Even tech’s bigger boys have suffered from data leaks (AOL in 2004, Yahoo in 2014, Facebook in 2008.) The Facebook hit affected the access tokens of 50m users. The hackers had access to the profiles and private information of all those people.

Am I a leakage victim?

The press loves hacking news. And they’re not wrong. The more significant data breaches can harm millions of people at once, so headlines are fast to appear in the media. The datasets eventually find their way into some select internet forums, and some services are looking for that information for integrating them into their databases. The good news is that good guys are also doing it to find out if you are affected. Here are two such services you can consult to calibrate your situation:

  • haveibeenpwned.com. This platform will tell you in seconds if you are a data breach victim. Just provide your emai, and the site tells you if it’s compromised or not, and what was the leak or leaks that did it.
  • HPI Identity Leak Checker. HPI stands for Hasso-Plattner Institute’s Identity Leak Checker. It also utilizes your email for figuring out if any of your private information or vital stats are out there on the web. After searching with your email ID, you’ll get a table informing you on your account compromisation and what types of details are published somewhere on the Internet.

My data is leaked! What can I do now?

Compromised password lists are for credential stuffing. So if your account was included in a data breach, the first thing to do is change that account’s password. If you use that same password in any other service (which is a bad security practice in the first place), then you should change it too.

It goes without saying that having a unique password for each account you have on any service will go a long way in keeping your digital peace of mind and saving you some hassle if the shit hits the fan. Yes, it can be bothersome to memorize so many passwords and so many usernames. But there are good, safe password managers in the market that can help you with that.

If, because of the leak, you’re getting too many spams, phishing, or extortion emails, just ignore them. No, there’s not much else you can do about it.

Final Thoughts

Data breaches are not new. They pre-date the Internet by centuries. But, as it happens with everything else, the Internet puts the new century’s data breaches on steroids, so they’re bigger, stronger, and more dangerous than ever before.

But they come with the new digital territory in which we all live, so we have to learn how to live with them because they won’t be going away.

Fortunately, the tools exist to find out if you have been affected and act accordingly to keep your privacy and safety protected.

Enjoy your online activities and stay safe!

6 Best Practices for Sending More Professional Emails with Outlook

Every business communication needs to come across as professional and stylish. They should engage prospects and drive customers to take the next step via clear calls to action. Therefore, they need to look good and read well, while being exciting and direct. Follow these tips to make the best-looking emails that deliver results for your business and customers. 

1. Build Effective Email Templates

Templates help build the brand of a business, so should be treated as seriously as any other design aspect. Email templates should be stylish, provide clear areas for text, broken up with branding, products, or imagery, and ensure that all legal corporate and other messages are in place at the bottom. 

Templates ensure consistent branding and a strong look, but should still be quick to load and ensure that calls to action are near the top, as people will rapidly lose interest in a lengthy or text-dense email. 

Time-limited events should be clearly sign-posted with strong visuals to get customers engaged. Remember to update the templates regularly to stop customers from thinking that the brand is unchanging and boring and that years or copyright dates are always correct on the template. 

Also, pay attention to the signature as a professional-looking one can make you appear credible. Here’s a great guide on how to add signature in Outlook

An email signature generator for business can be a valuable tool for building and maintaining a strong brand identity. By using consistent branding elements and including relevant information, such as contact details and social media links, in the signature, businesses can reinforce their image and promote their products or services.

Newoldstamp makes it easy for businesses to drastically improve their brand identity.

2. Double Check Titles, Body Spelling, and Sending Times

Email titles and subheads need to grab the attention of readers, with strong verbs and calls to action. Brainstorm several titles and test them with a few people on your team to find the strongest possible message. 

Also, check that the email makes sense from a consumer perspective and ensure it is grammatically correct. Double-check any text within images, as that often bypasses spellchecks.

Finally, ensure that the emails are sent out at the appropriate time or date. Many emails are commonly sent at 9 AM, 2 PM, or 5PM, and you do not want to get lost in the stampede in someone’s inbox. 

3. Personalize and Customize With Plug-Ins

Just like WordPress and Shopify, you can customize or automate emails with a range of plug-ins to add features to Outlook. These can help create automated newsletters to your subscriber email list, or schedule emails with smart tools. 

There are even payment tools for email, to add PayPal or other services directly to messages, encouraging shopping with fewer steps for customers. Additionally, you can also create custom signatures for different types of messages from various personas or teams within a business. 

From time-saving to making emails look better, there’s usually a plug-in for that. 

4. Make Emails Part of the Marketing Campaign

Marketing emails remain a key part of most business consumer outreach efforts. By ensuring that your emails are integrated with key marketing messages, you can create a consistent tone of voice and ensure they are in harmony with advertising, promotions, and other efforts. 

If you’re seeking help with email management to implement best practices for sending more professional emails consider using effective tools for organizing and managing your inbox, allowing you to craft and send emails more efficiently.

As part of the marketing plan, consider how email can offer a different way to express key messages, along with SMS, on-site messages, and other communications. Use the power of email to deliver regular and interesting messages with more depth than shorter communications. 

5. Vary Your Emails to Deliver Active, Timely Messages

Emails from a company can get very boring, very quickly. This leads to them being ignored, deleted, or unsubscribed from. So vary the look and type of messages you put at the top of emails – while remaining on brand and in tune with other marketing efforts. 

Use email outside of your usual sending times to share fun or interesting information about products or events to encourage customers to look forward to receiving and opening those messages. You can also have a range of personas talking to consumers to help build more of a rapport, and use different tones of voice with them. 

6. Link Emails to Activities, and Always Remember the Unsubscribe Button

Emails should always link to a new or upcoming activity to give it a sense of urgency or timeliness. Natural seasonal events like summer holidays, festivals, industry gatherings, or social occasions are tracked and used by most brands, but you should also look for different or new events that help make your business appear more progressive or in touch. 

Finally, even though every business and marketer hates the unsubscribe button. Make sure it is there and clear at the bottom of each email. Firstly for compliance reasons, but also should customers wish to move on, it is a sign of good grace to let them go without any fuss or shenanigans. 

7. Control your Inbox

Managing your email inbox well is key to keep productive and pay attention to important messages. An important method is to often unsubscribe from newsletters or ads mail that you do not need anymore. Online tools can help with email management. Most of these emails let you unsubscribe easily. When you check and cancel these subscriptions regularly, you cut down a lot of unneeded emails. This makes room for more important emails.

Decide on particular times to look at your emails to greatly better your focus and work. Getting many email alerts can take your attention away, so having set times to read and reply to emails can improve how you use your time. At these times, get rid of or archive emails that are not important. This keeps your inbox tidy and easy to handle. It gives you more time to focus on emails that need your reply.

Conclusion

It is very easy for a company to think that an email campaign is just a string of regular messages, sent out with an expectation of a small response rate. Instead, focus effort on making those emails beyond the norm, with unique information or offers to make consumers more likely to react and feel positive about the messages coming from your business. 

Tips to Find Jobs for People With Disabilities

Job hunting can be tough and time-consuming for anyone. But if you’re a jobseeker with a disability, finding a job that’s meaningful and makes you feel valued can seem like a bit more of a struggle.

While the employment rates for disabled people in Australia have remained somewhat stagnant, the workplace environment has undergone positive shifts. The best news, perhaps is that more and more companies are now committing themselves to ensure workplace diversity and have programs in place to offer employment opportunities to people living with a disability.  

If you’re searching for the right job but not sure where to start, we have some tips to help you with the process.

Identify Your Skills, Strengths, and Abilities

Even before you start looking for a job, it’s a good idea to do a bit of homework on yourself. By that, we mean taking some time to figure out your interest areas, what employable skills you have, your strengths and weaknesses, and so on. Research the potential career options that you have and relevant opportunities available to you. It’s also a good thing to understand your preference of workplace. For example, would you like to work for a small, family-run business or a large corporate? Are you more comfortable working from your home or would you prefer an office job?    

Some questions to ask yourself at this stage include:

  • What are the things you’re good at?
  • What are your fields of interest?
  • Do you have the skills required to work in the fields you’re interested in?
  • What type of job do you see yourself doing in the long run?
  • Do you need extra training to get such a job?
  • Do you have any job experience? If not, are you willing to gain experience though volunteering or self-employment?
  • Are you looking for a part-time or full-time job?
  • What employment opportunities are there in your area?

It’s also a good time to scratch out the options that won’t work for you. For example, are you open to opportunities that might involve traveling? If you have limited mobility, you might want to consider options that are closer home.

Talk it Out With Someone

After writing down your answers to the questions we mentioned earlier, you would want to discuss them with a friend, family member, or someone you’re close to in order to gain more clarity on what type of jobs to look for. Consulting a disability employment service (DES) provider like atWork Australia can also help narrow down your options and develop a job search plan appropriate for you. They can further assist you in gaining any skills and training you might need to acquire a job.

Make Use of the Right Resources

Australia has several disability advocacy groups and job services specializing in working with people with disabilities. These groups along with DES providers offer job training, placement assistance and help connect job seekers with disabilities to employers across the country. Staying in touch with these resources and taking advantage of their programs and facilities can help you find a job that makes you feel happy and fulfilled.

Finally, keep a positive attitude and take every experience — good or bad — as opportunity to learn and grow. We wish you all the best for your job search!  

5 Factors to Consider When Choosing Shopify SEO Apps

Running a Shopify store is not an effortless job. During this process, store owners might constantly seek answers to tons of questions and dilemmas. Is Shopify the perfect platform for your business? Should you sell on marketplaces to maximize your profit? And most importantly, how can your store stand out from the rest and increase sales volume?

This is when Shopify SEO apps come to the rescue. These tools will help your store stand a higher chance of appearing at the top of the search engine result page and thus increase conversion. Besides, it can optimize your website to be more user-friendly, and as a result, you can engage more customers. We also recommend you find the best high risk merchant account for your businesses payment processing solutions in order to best suit you and your customers.

With that being said, though Shopify SEO apps play an important role in the success of your online business, it’s not easy to find a suitable solution for your store. In this article, we will list 5 key elements you should pay heed to when choosing Shopify SEO Apps and recommend the 3 best apps.

What is Shopify SEO and Why Is It Important?

What is Shopify SEO?

Before getting down to the nitty-gritty, let’s take a look at what is SEO and Shopify SEO in particular.

SEO is short for Search Engine Optimization. It is a process of optimizing your website to be more search-engine-friendly and user-friendly. Good SEO will result in higher rankings on search engine result pages (SERPs) and thus drive more organic traffic to your store.

On another note, Shopify SEO is the practice of applying several SEO adjustments to your Shopify online store. This process might involve both written content and images on your front end. You can use Shopify’s built-in features to improve SEO score or rely on Shopify SEO apps to make this process quicker and more efficient.

The Importance of SEO to Your Shopify Store:

Create a Better User Experience

Now, Google (and other search engines) use hundreds of parameters to determine which pages should appear first onSERPs. These search engines will take several metrics into consideration when calculating your website’s SEO score. These metrics include site speed, time on site, time on page, bounce rate, and other user’s interactions.

Generally speaking, good search engine optimization comes along with a good customer experience when shopping in your store. Therefore, whether you are running on Shopify, Etsy, Amazon, or other eCommerce platforms and marketplaces, it is of much importance to perform search engine optimization to create a better user experience.

Drive More Traffic to Your Shopify Store

A good SEO strategy can be a primary source of traffic coming to your store. Naturally, people are more likely to visit websites listed in the first few pages of Google or Bing. Therefore, with an effective SEO tactic to secure your store a place at the top of SERPs, your store might receive a massive wave of traffic without having to pay a large sum of money for advertisements.

Consequently, more traffic equals more conversion. This means with a huge flow of visitors flocking to your online store, you will have higher chances of turning them into customers. In other words, SEO helps store owners build a strong customer base and thus increase store revenue.

Build Your Brand Credibility

Along with applying several social media tactics, SEO is another good way to increase your brand awareness. As a matter of fact, appearing on the first page of search engines with specific keywords helps customers to link your brand with those terms.

Besides, it also guarantees to improve your brand credibility, as businesses on the first page are often thought to be more trustworthy. The higher your site ranks in the search engines, the more likely your brand will be favorably imprinted in the thoughts of potential clients.

What to Consider When Choosing Shopify SEO Apps

Ease of Use

Unlike WordPress, Shopify is a hosted shopping cart platform. It is built towards eCommerce rookies and users with little knowledge of technology. Therefore, when choosing a suitable app or integration for your Shopify store, ease of use should be a top priority.

Fortunately, most Shopify apps are rather easy to use. Everything you need to optimize your online business is already built-in and automated. All you need to do is find an app that offers the feature you need and add it to your Shopify dashboard. Then, you are ready to uncover a wealth of features that these integrations provide.

Publisher Authority

Cyber security should be a top concern for every e-merchant.

Please be aware that installing applications from unauthorized creators might result in illegal data extraction or information leakage. Additionally, store owners and consumers might get involved in illegal Internet fraud when downloading apps from unreliable sources.

With that being said, whether you are selling on Shopify or Shopify Plus, the Shopify SEO app of your choice should come from an authorized publisher. You can check their credibility by looking up their domain authority or seeing what other customers talk about them.

Price

Running an online business on Shopify is not free. Besides the monthly Shopify pricing, there are several additional fees that you should pay attention to, namely Shopify Payments (with Shop Pay included) and other third-party payment gateways.

As a result, when your store is on a tight budget, pricing is another factor you should take into account.

Fortunately, most Shopify SEO apps on their app store come with a free plan. Nevertheless, if you have a strong financial background, you can upgrade to other paid pricing tiers to make full use of these integrations.

Number of Downloads and Customers Reviews

Another factor that you should pay attention to when choosing the suitable Shopify SEO apps is the number of downloads along with its rating.

Indeed, apps with high ratings and good customer reviews are more likely to be credible and trustworthy. They could be the bellwether for your selection of Shopify SEO apps.

Support

Please note that not every application on the Shopify app store is tailored for your website. Therefore, while working with these integrations, there might be some unwanted issues or errors cropping up. In these cases, you will need help from the app’s developers to iron out your problems.

Hence, before installing any integration, it is vital to take a look at all the support you can get from the publisher. You can send them an email request, schedule a call, or visit their website for more information. To see which type of support the app provides, please switch to the Support section in the app introduction on the Shopify app store.

Best Shopify SEO Apps that You Should Not Miss

Don’t know which integration should you install? Here are our suggestions of the top Shopify SEO apps that are essential for your online store.

AVADA SEO: Image Optimizer

The AVADA SEO: Image Optimizer app is developed by AVADA Commerce. This integration provides tons of automated tools to optimize website images and structure to be most matching to the search engine algorithm. With this solution, building your on-page SEO will be just a breeze.

AVADA SEO

Image Optimizer offers two pricing tiers, including the free option and a pro plan ($29/month). With these pricing plans, AVADA SEO is suitable for every merchant, whether you are on a shoestring budget or running an enterprise-sized online store.

SEO Booster – SEO Marketing

SEO Booster – SEO Marketing by Secomapp is among the best Shopify SEO apps in the market at the moment. This integration has achieved a fairly impressive rating of 4.8 stars from 2268 e-merchants around the world, with nearly 1900 of them agreeing that SEO Booster deserves the highest score.

The SEO Booster – SEO Marketing app is packed with top-of-the-class features to help you fully optimize your Shopify store. It automatically scans your website, detects every SEO-related issue and problem, then points out how to fix them. You can try these features for free or get access to exclusive attributes by upgrading to higher pricing plans.

Bulk Image Edit ‑ Image SEO

Besides AVADA SEO and SEO Booster, Bulk Image Edit ‑ Image SEO is one of the most famous Shopify SEO apps in the market. It scores 4.8 out of 5 stars and it has been loved by over 1700 customers so far. Bulk Image Edit is published by Hextom, a trusted partner of Shopify with a collection of 13 apps on the Shopify app store.

As its name suggests, Bulk Image Edit focuses more on optimizing the visual content of your website. It allows you to quickly and unlimitedly add alt text to your images, convert pictures from PNG to JPG without using other tools, and resize all Shopify product images to the same shape and sizes.

With a flexible pricing plan ranging from $0 to $49.99 per month, the Bulk Image Edit app by Hextom could be the go-to solution for businesses of all sizes.

Conclusion

SEO unveils limitless potential for your Shopify online store. However, choosing the Shopify SEO apps to be your right-hand man is not a simple and effortless task. In this article, we have gathered several factors that should not be neglected when selecting the best fit for your store. We hope that this guide will assist you in finding the best SEO solutions to increase traffic and boost your sales.

Benefits of Getting Your Resume Written by Professional CV Services

Your resume is the passport to career success in most cases, regardless of your education level. A well-written resume will add more weight to your job application. Due to the fact that a resume dictates whether you will advance to the next stage of the hiring process, you are likely to opt for professional CV services.

Professional CV services are usually offered by skilled specialists with advanced knowledge in the field that you are dealing with. Below are the benefits of getting your resume written by professional CV services.

High-Quality Writing

Even if you know your capabilities better, you can still fail to develop a well-written essay. That clearly shows that not everyone is a superstar in creating a well-written resume about their capabilities or qualifications.

Maybe you are better in other fields like IT, and you have a hard time putting words together to describe yourself. That’s normal, and there is nothing wrong with that.

Thanks to the professional CV writing service, you can have your essay well-written at an affordable cost. Consequently, you will make a more favorable impression about yourself than when you write the essay. The document will be expertly written to capture your key competencies and skills in the specified field.

Lining With Current Trends

Whether you are a graduate or a professional expert in a specific field, finding time to concentrate on the current trends of essay writing is often a real bawl. With the advancing technology, the employment culture is constantly changing over time, and so do the things that different employers are expecting to see from the resumes.

To develop a well-written resume, you need to show your professional skills clearly and link your resume with the online profiles. You also need to use dynamic language that aligns with the values of the industry you are dealing with.

Letting professional CV services write your resume will keep your resume in the right boxes. The experts from these services understand the current trends and easily link them with the resume.

Avoiding Sloppy Mistakes

Making sloppy mistakes is one of the challenges that many job seekers commit. These are big red flags that can fail in the early stages of the screening process, as the hiring team cannot clearly understand the message you are trying to pass in that section of the resume.

Sometimes, you may think that these sloppy mistakes cannot hurt the chances of getting the interview, but they can sabotage your efforts. If you have a draft of what you would like to be mentioned in the resume, the professional CV writers will capture them as stated.

Most CV writing services use proofreading tools that can indicate all the mistakes and provide alternative suggestions of the words or phrases to fit in that section. Hence, you can rest and never worry about any embarrassing mistakes.

Saving On Time

Coming up with a well-written resume takes time. Different jobs usually have disparate requirements in the resume. So, you cannot just take your old copy of your resume and send it directly.

You have to adjust it until it meets the requirements of the advertised positions. Sometimes, the company may specify the style they want the resume to be written in and the skills that should be prioritized.

Creating a resume that will land you in your favorite job is a tedious process and can even be more confusing if you are still at work. That’s because you lack adequate time for planning. With professional CV services, the experts will handle this work for you in the best way possible. Then you can free up time and get involved in other productive activities.

To Remain Competitive

Remaining competitive in the job market requires a lot of research on the current trends of different specializations. If you are working or actively looking for a job, it’s challenging to get time to research other skills required to write an effective resume.

It’s only a well-crafted resume that will pitch you on the top of the game. As a result, you will gain high regard during the following interview process. Most professional CV services know exactly what employers want to see in a resume. This includes how to format your essay to be read with ease by the hiring manager. Sometimes, some of them will collaborate to work with you to fix everything you need.

Helps to Overcome Red Flags

In every job application, some red flags should be avoided so that the resume may clear the screening process. That’s if you have employment gaps or you are switching career fields.

A well-written resume will accentuate the positives that the employer expects to see in the resume. The trick behind overcoming the red flags lies within downplaying all the negativities so that the hiring managers can clearly understand your value.

Overcoming red flags will allow you to get an objective opinion on your strengths and weaknesses with ease. Hiring professional experts from different CV writing services will help craft a resume that will depict you as the best asset to the company.

Conclusion

A poorly-written essay is likely to let you down during key moments when you are actively looking for a job. Professional resume writers will polish the whole resume and offer a compelling description of who you are. They increase the odds of landing more interviews. The above points summarize the benefits of having your resume written by professional CV services. 

Why Startup Investing Is Here To Stay

Start-ups are now one of the main forces propelling the industry forward. The tech sector is a great example of how it works. When a new service or product is introduced, revenue isn’t the only interest. The domino effect will surely be in action for years to come. Think about 5G. Is the only thing that is going to be affected by it is how fast people can download a YouTube video over their cellular network? Of course not. There are hundreds of positive side-effects on gadgets and businesses all over the world. Innovative startups in any industry will have the same effect. Here is why investing in these startups is smart.

Innovation Drives Revenue

There are many reasons to invest money but it mostly comes down to showing a return. The strategy of investment will be determined by the time it takes to achieve the desired return. Those who invest in these start-ups get returns way above your average ROI. The catch is that it requires high risk. Investing in something new and innovative can go in any direction.

Those looking for small gradual returns aren’t investing in startups. Coca-Cola or some other blue-chip investment is better for those investors. Investors in an-early stage tech start-ups, never really know what the future holds.

There is no such thing as a guarantee or certainty and this is where venture capital comes in. Take note that only about ten percent of all start-ups are funded venture capital. The rest goes to savings, credit loans, and friends and family plus crowdfunding. When someone does get funded by a VC or an angel investor, they are much more likely to succeed. Unlike the entrepreneur, venture capital firms and investors have the experience that enables them to better understand the whole picture.

Of course, even VCs take risks when they are uncertain, but you can be sure that they take their job of dissecting every potential investment as thoroughly as possible. When they invest in a start-up, they are taking a calculated risk. When you are taking innovation into account, the whole formula gets murky, and that’s where only experience can shine some light on things. That’s why we turn to David Kezerashvili, owner of Infinity VC, to help us understand what industries look the most promising right now and why.

Where Innovation Is Needed The Most

Startups mainly need funds and guidance, and that’s exactly what a venture capital firm can provide. Most successful VCs are either specialized or have different experts and departments. One person just can’t know everything about Biotech, cryptocurrency, eCommerce, or any other industry that is represented. These are all different fields with nuance. The devil is in the details and a good VC firm pays close attention to them. Kezerashvili is quite the entrepreneur himself, with real estate development companies both in his native Georgia and neighboring Ukraine. When he diversified into venture capital, with a philosophy to back his decisions.

Watching the world economy rapidly transform in the past decade, he decided that he wanted to be part of the driving force behind these ongoing changes. That is innovation. Where these rapid changes can lead to rapid outcomes and revenue, the sweet spot lies. The world has to adapt, and so do our investment strategies. Investing in innovation is both highly effective, and even further snowballs the rate at which we are advancing in all areas of life. Here are the three key industries he invests in right now.

Fintech

The major competitive advantage of Fintech is that it has unlimited reach. Every business, individual, or other entity is connected to money somehow. Even non-profits entities need financial services. Thus, theoretically, everyone is a potential client or user. If you take into account the statistics, which show that for each five dollars venture capital firms invested one went to fintech, you get all the reassurance you need.

Online shopping has been around for a while, and it’s not going anywhere. Digital commerce is already taking over the traditional route, and sales are booming across all kinds of platforms- be it Amazon, Instagram shopping or directly ordering from companies online.

Mobile Technology

We’ve spoken briefly of 5G in the beginning, but that’s just a small part of what is happening with mobile tech. Think of all the new opportunities that will be created when it is fully implemented. It’s a revolution in terms of how our phones and gadgets are going to be used. The never-ending desire for the next-new thing makes sure the whole industry is working hard to satisfy the customer. The combination of artificial intelligence and machine learning is on the verge of breakthroughs, and in the end, it will play a major role in every industry you can think of.

Video Technology

Kezerashvili has already invested through Infinity VC in a number of video tech companies. The video field is always changing, with the most transforming revolution in the past few years being the prompt transition to video streaming services from cable TV. Services like Netflix or Hulu are breaking all the records of popularity yearly, and there are now more than a few dozens of successful services like these. Another area that’s going to explode in the very near future is augmented reality and full-blown virtual reality. It’s a field with unlimited possibilities, and we are just beginning to scratch its surface.

Conclusion

Seemingly, as innovation is the way to go, they make for great value investments, both short and long term. You do need to know what you are doing, as it’s not as simple of an endeavor as putting your money into the S&P 500. That’s why doing your own research and following closely what other investors are doing is important.

A Beginner’s Guide to Classes in Lost Ark

Lost Ark is a fantasy MMORPG released in 2019 that has grown huge over time. Lost Ark has been praised for its great depth of combat and exploration, as well as the story. The game is loved by millions of players for its great voice acting and lore as well.

The variety of classes and enemies speaks for itself and there is a great number of players joining in every new day. Having the best class can help you defeat bosses, complete quests, collect lost ark gold and even help you rank up faster.

And so here is a guide to the major classes in the game that players get to play and which one is best for you!

Warrior

One of the most intense classes of the game. The warrior class is solely based on high-octane combat that involves slicing and dicing through hordes of enemies. For players who love a strength-packed, chaotic approach to the game’s combat, the Warrior is the real deal. Warrior is a rather slower class but the cataclysmic strength makes up for it.

The subclasses that fall under the warrior class are Paladin, Gunlancer, and Berserker. You can think of the Warriors as the tank class in most of the other MMOs based on the sheer power this class offers and their ability to just slash through enemies with a swift move.

Martial Artist

For all the agility lovers who charge at the enemy with a flurry of combined attacks at lethal speeds, this class is it. This quick-footed and witted class gives players a huge edge over slower enemies and classes as well, when playing against other players. This class further branches into 4 subclasses that open up whole new possibilities. Striker, Soulfist, Wardancer, and Scrapper are the subclasses.

I for one thought this class wouldn’t be a fit for this game but then again, Lost Ark can really combine some of the most unusual things in the game in the best way possible. This class is for those who are good at playing arcade fighting games because you can definitely show off your combos moves to get the best out of your powers!

Gunner

This long-ranged class makes the best use of its sharpshooter abilities for culling and hitting the enemy force where it hurts the most. The gunner can prove to be the most annoying of enemies if you are against one because they could hit you even with their worse shot. Gunners are always ready for efficient combat ensured by their lethal accuracy and the huge diversity of weapons. The subclasses include Sharpshooter, Artillerist, Deadeye, and Gunslinger.

At this point, I think we are way past the unusual in this game, but if you are looking to put your shooting game skills to use, this class is definitely the one for you.

Mage

Harnessing the ancient magic of Arkesia, these conjurers prove to be lethal at multiple occasions. What makes this class different is that it can be very defensive and offensive as well. From casting spells of evil that baffle your foes to healing and supporting, mages tend to manage it all well enough. Mages can summon different creatures to fight beside them which makes them a perfectly balanced class that supports while equally hurting the enemies. Subclasses are Bard and Sorceress.

Assassin

This class is a master of light, but quick successive melee attacks which help in interrupting heavier enemies that seem to be on their way to cause you lethal damage. Assassins are made to best demons in their own game. Assassins make use of blades and their demonic abilities to best their foes, the subclasses include Shadowhunter and Deathblade.

Which One is the Best?

Personally, I love the Assassin class, as it comes packed with some of the destructive moves that will easily decimate the enemies fighting against you. And if go a little deeper into the Assassins class, I would say Shadowhunter is probably the best of all. This class has got a class of its own and I can’t think of a better option for pulling off insane combos that can destroy even the hardest of bosses in the game.

But it really comes down to your playstyle, if you don’t want to get up close and personal to your enemies, maybe the gunner is a better option for you. And it surely has got some epic tricks up its sleeve that you can use.

How to Prepare Your Home before a Vacation

Everyone deserves a vacation from time to time, especially when we live in an extremely fast-paced world. We are constantly struggling to move back and forth between work and personal life. Jobs are very demanding and employers place particular emphasis on work efficiency.

Breaks are often needed to relax the mind. Like work, personal life is very difficult. We worry a lot about the safety of our homes when we are not around them. But when you go on vacation to relax, you will not want the unwanted stress that clouds your mind. So here are some preparations you can make before your flight.

Store your Valuable Items

If you are going to travel for more than a few weeks, you will hire a housesitter to watch your place. However, this may lead to the risk that they may take your valuable goods. A good option is to use a nearby storage locker where your best items can be kept under lock and key.

Track Your Deliveries

If you enjoy shopping online, you will also know when it will be delivered. If you are absent, track the deliveries scheduled during your absence or cancel. You can also have it delivered to a friend’s house where they can take care of it while you are away.

Make Sure Your Plants Will Be Watered

Your plant doesn’t know you are on vacation. You are responsible for taking care of the plants you grow in your garden or backyard. They need to be watered while you are away. So check the sprinklers and put them in the correct time timer mode for when you’re away from home. If your sprinkler doesn’t have this feature, it’s a good idea to have your friends and neighbors check it and ask them to water it if needed.

Keep Up with the Due Date on Your Bills

There may be unpaid bills in your house, and the deadline is approaching. Some may also have due dates that may fall during your vacation. In that case, leave some cash in advance so that they can be paid. You can also set up a direct debit for your invoice, pay on time, and use the additional amount on your invoice the following month.

Prepare Your Fridge

Consider cleaning the fridge a few days before the flight, as it is best not to leave the fridge open when you’re not at home. To do this, you need to empty vegetables and food in the fridge. Plan your last meal before departure and try to reduce as much food as possible in the fridge. Throw away the rotten stuff and ask your neighbors to keep any leftovers in the fridge until you return.

Make Your Arrival Comfortable

When you come back from vacation with a lot of work in mind, you can get stressed and tired even before you set foot in your house. It is a wise idea to take care of these things before you go on vacation. This includes a semi-cooked meal to put in the microwave when you come back, a few bottles of cold water, and perhaps the help of a friend who can switch on the heating/cooling system.

The above are essential for your home. However, with the following explanations in this article, you don’t have to worry about the airport when you arrive at your destination. Make sure that the following things are easily accessible in your home before your flight to avoid any hassle.

Confirm Your Flight Schedule

You should call the airline at least 24 or 48 hours before your scheduled flight to ensure that your flight arrives on time and there are no unexpected delays. If you do not know in advance, it may cause unnecessary trouble at the airport.

Confirm Your Hotel Booking

It is advisable to book in advance the hotel room you plan to stay in before arriving at your destination. Often, after a long flight, you feel too tired to find accommodation. All you would want is to settle and rest in a nice place like a boutique accommodation Yarra Valley. If you have booked a room, please call the hotel 24 hours before your stay to confirm. In most cases, you will need the booking code that will be emailed to you when you book.

Ensure That Your Debit Cards Are Working for International Transactions

Cards are often blocked for international transactions. It is wise to call the bank and tell them that you can make international transactions with your card. However, never rely entirely on your card when spending money. You should always have enough cash on hand. You can use your credit or debit card in an emergency.

Be Prepared for an Emergency

You may lose your mobile phone due to unforeseen circumstances or accidents. In this case, you may not be able to reach your loved one and start worrying. It’s a good idea to leave a copy of your itinerary and a phone number to contact in case of an emergency.

Ensure the Safety of Your Document

Travel documents, especially passports, are very important when traveling. Make sure you have a copy of all your travel documents in advance. Please keep the original document safe. You need to make sure that all documents are kept safe, especially if you are traveling with your family and have children.

Final Thoughts

Going on vacation is exciting. However, you should keep in mind that you need to be careful about your home even when you are away. Before your flight, pay attention to the little things you may have missed so that you can have a great, stress-free vacation. Apart from this, you should also ensure the safety of your home. You may want to install smart home security products like the Wi-Fi video doorbells to ensure that no one breaks into the house so you can come back from the vacation stress-free and relax in your home.

How to Increase Brand Awareness on TikTok

TikTok is the primary social platform that is commonly chosen for brand promotions. Increasing a brand’s reach is dependent on how it utilizes TikTok. One must possess excellent knowledge about TikTok before doing a promotion in it. So, achieving growth through TikTok promotions requires a separate range of tactics. Hence, it is crucial to focus on improving brand awareness and achieving better growth. Currently, enhancing the brand awareness on TikTok requires a specific set of tactics. Read this article so that you can learn how to increase brand awareness on TikTok. You can gain immense knowledge about boosting brand awareness effectively. 

Trollishly on Increasing Brand Awareness:

Brands have the habit to buy tiktok views packages from any leading paid services. Purchasing such services can offer development to brands in a shorter period. A brand can reach a vast audience if it increases its popularity on TikTok. Only then will its name reach its potential audience. 

The essential factor for a brand to have better growth on TikTok is its brand awareness.

Increasing the brand awareness on TikTok constitutes various factors. You should know which strategy works for you in the best way. Hence, implementing it in the right way can aid you to a considerable extent. 

Focus on Creating Viral Content

Creating viral content is one of the easiest ways to increase the brand reach on TikTok. Brands have their complete focus on TikTok as they feel that it is the right platform to drive their growth. TikTok has the potential to have good development for a brand considering its user base. TikTok has many potential buyers who can take an instant action to purchase products. So, if your brand’s promotional content becomes viral, then the product will become popular among many people. Hence, if any content form is getting viral on TikTok, brands must give importance to such forms of content and create content along those lines.

TikTok Stories is About to Come

Many reports suggest that TikTok will launch TikTok Stories very soon. It is currently testing the feature by making it accessible for a limited set of audiences. Hence, it is essential to have a possible focus on this feature. Because once it is launched officially, it can gain colossal reach. Content may be frequently added to the stories section, achieving a much more engagement rate. Hence, acting proactively and framing strategies to maximize brand awareness is a good move. Stories section has been playing a better role across all social platforms to boost the content reach. So, you must learn to leverage the TikTok stories section and use it effectively. 

Stay with the Trend 

TikTok is known for its new trends. The platform always gives rise to the latest trends, which subsequently spreads across other social applications. So, TikTok is the place where recent trends had their inception. Hence, if any trend is prevailing on TikTok, make a note of it and create content accordingly. Therefore, always keep a close watch on what’s happening around you and frame your content accordingly. It is essential to stay with the trend and make the most out of it. If any content you create along the lines captivates people, the video will garner better reach. 

The Presence of Tropical Posts

Tropical Content is one of the ways to reach as many people as possible. You must be robust in content creation to create better results through Tropical content. This form of content is one of the easiest ways to increase your brand awareness quickly. Currently, tropical posts are the only way a brand can reach many people. So, it is an excellent move to have the possible focus on this content form. The demand for these kinds of posts has been increasing consistently. So, learn to create tropical content and frame your content accordingly.

Not everyone is focusing on the tropical content these days. But, according to reports from Trollishly, it is one of the most effective forms of content. So, if you are not used to creating such content, then extract ideas from the content that other brands posted in the past. This will help you to create relevant content. Brands are looking for better ideas to pitch their products on TikTok. So, giving importance to the tropical content can provide them with better conversions. 

Tie-up With Micro-Influencers

Micro-Influencers can contribute to a considerable extent in increasing a brand reach. They are also exceptionally skilled in creating content that quickly catches people’s attention. Currently, many brands have started tying up with micro-influencers. Hence, giving importance to these Influencers is also an ideal move. However, don’t underestimate micro-influencers that have minimal followers. If you collaborate with more than two micro-influencers, you can achieve better results. 

Wrapping Up

Brands are primarily focussing on TikTok to achieve a better conversion rate. Hence, giving priority to it can aid them in achieving better growth. Currently, TikTok is regarded as a powerful social platform for earning maximum brand awareness. So, it is suitable to give possible importance to it. Hence, give the necessary priority to TikTok for brand promotions. 

Tips on How to Shop for an Auto Extended Warranty

The best time to shop for an auto extended warranty is before you buy your vehicle. However, the price you pay for an extended warranty can vary widely among dealerships, so it is important to do your research before purchasing one. In most cases, the dealers mark up their prices, so it is essential to negotiate the price. Call several dealerships and ask for the lowest price possible. Also, ask if they will beat the price of another dealer’s extended warranty.

To get the best price for your extended warranty, you should always shop online. By doing this, you will be able to find the right price and the best plan for your needs. Remember, every product has unhappy customers, so reading online reviews is the best way to avoid making a poor decision. If you’re not satisfied with the reviews, you should consider another seller. Here are some tips to help you save money on an auto extended warranty.

Shop Around

The first tip for a smart car warranty purchase is to shop around. It’s best to negotiate the cost of the extended warranty separately from the price of the car. The reason is that you can easily cancel the policy within a few months. Plus, this way, you can get a better deal from other dealers. You’ll also have a better chance of finding the best price by comparing multiple options.

When you’re shopping for an extended warranty, you should make sure you’re not paying too much for it. Buying a warranty that will cover unforeseen car repairs is a smart decision. It will save you money in the long run. Besides, it’ll ensure that your vehicle’s value increases. Moreover, an extended warranty is often easier to cancel than a new car.

Lastly, don’t purchase an auto extended warranty from your dealership. In many cases, you’ll be better off buying an auto insurance policy from a third-party insurer. The higher the cost, the better the deal. This type of insurance is an excellent way to protect your car from unexpected repairs. Most policies are valid for a year or more and cover a wide range of situations. If you’re not satisfied with your warranty, you can cancel it.

Watch the Details

When purchasing an auto extended warranty, be aware of the details. Some warranties may not be worth their cost. You can cancel your existing policy before its expiration date if you decide that you want to cancel. Typically, the length of the warranty is 30 days. It is best to negotiate the price with the dealer separately from the extended warranty. It will give you a chance to compare prices and choose the best option.

Buy it From a Credible Source

When purchasing an auto extended warranty, it is important to buy it from the manufacturer or a third-party administrator. It is recommended to buy an auto warranty from the manufacturer directly. For instance, Chrysler has a website: www.chrysler-factory-warranty.com. The service you receive should be of high quality. The provider should have a good reputation and have an excellent reputation among customers. If the warranty is sold through a third party, it should be fully backed by the manufacturer.

Beware of Premium Increases

When buying an auto extended warranty, the first thing to consider is the price. Initially, the price of an auto warranty is affordable but as time passes, the premium increases. Eventually, the cost can rise to $2,000 or more, so it is better to get a low-cost policy. By comparing prices, you will have the best coverage and can decide which is best for you. If you are not satisfied with the price, consider buying a longer warranty at a lower cost.

Summary

If you’re looking to buy an auto extended warranty, you’ll need to carefully assess the benefits and costs of the coverage. Whether you want to protect the engine or the transmission, there is a good chance that your extended warranty will cover the parts that most often break. If you don’t need the extra coverage, you can cancel the policy and not get charged for unused days. And don’t worry if the coverage does not meet your needs – it is often possible to cancel it after 30 days.

Reputable companies have been around for awhile and it is good to buy a warranty for a used car from Olive.com or a company this experienced. By doing your homework on shopping for a warranty, you will be sure to save a lot of time and money. 

11 Software Marketing Strategies to Use in 2022

Bring your software marketing, up to date with these essential tactics for 2022!

So you’ve got the next, best software product on the market! Congratulations! But how are you going to make sure the right people know about it, and how it can help them? With software marketing of course. Read on to discover the most effective and up-to-date strategies.

Your Website

Before we move on to the other most effective marketing for software firms, we must underline the vital importance of having a high-quality business website. Indeed, most of the other marketing methods discussed below work by referring potential customers back to your website, and in the software business if your site isn’t up to scratch it will affect your bottom line.

With that in mind, you need to attend to both UI and UX, ensuring that your site is stylish, cohesive, and easy to use and navigate. Of course, creating a high-quality site isn’t always easy, especially when you have the rest of your business to tend to. Luckily, by seeking a professional who deals with small business web design you make sure this gets sorted. All while you do what you do best create software and run your business.

Reviews, Ratings, and Testimonials

One of the most important marketing strategies is to build trust in potential customers. Then when it comes to making a purchase, they are much more likely to choose your software. The good news is that the internet is the perfect place to establish this trust.

Indeed, there are three important ways of doing this: Reviews, ratings, and testimonials. In essence, all three do the same thing, get someone to sing your praises that are independent of your business! Use independent review sites like G2, Google Seller Ratings, and display customer testimonials on your website for the win! 

Ideal Customer Persona

Before we get too much further into this guide in software marketing strategies it’s important to mention the ideal customer persona. These are a tool that goes beyond defining your target audience and demographic. Instead, an ideal customer persona is even more detailed and deals with not only facts and figures but the personal experiences those most likely to buy your product will have. Indeed, this is the value of these ICPs, as by getting into the mind of your ideal customer, you can better understand how to solve their problems with both your software and the way you market your software!

Valued Content

Content marketing can be very effective for software companies for several reasons. The first is that by creating content that a potential customer will value you can establish both trusts in your brand, and your business’s place as an expert in your field.

Secondly, valued content, which in the field of software often means informative, or education material can also work wonders for your SEO strategy. Indeed, content marketing is the perfect place to host long-tail keywords that will get your firm to the top of search positions.

SEO

SEO is the act of maximizing the chances that your firm or software product will show up first in an organic search. It is also a marketing method based on quantitative analytics that those working in the software industry can get behind.

However, it is worth noting that SEO is not only a science but also an art, and a distinct specialism in its own right. That means rather than using up the valuable time and energy of your employees on an in-house software campaign working with a specialist is a much better option.

As the cost of advertising increases year on year, many software development companies are looking for alternatives to paid advertising, for more cost-effective marketing strategies to attract new business.

Include PPC

In addition to content marketing, and SEO software firms should also use PPC or pay per click. This is when you pay a search engine to host your ad and position it above the organic search results. Something that means anyone searching for the keywords you use will see your business’s link first.

Get Social

While you may not have considered social media marketing for your software products, it can be very beneficial. Again, the focus here should be on educational and information content, although presenting it in entertaining ways like cartoons can help the complex issues present in the software industry become a little more palatable.

Social media is also great for creating a sense of community around your product with a private invite-only Facebook group, for example. Something that can not only help to create more leads but encourages long-term customer loyalty as well.

Free Trial or Demo

In the software industry, free trials have long been used to convince potential customers of the value of their products. Indeed, combined with specific techniques such as offering full access in the trial version, and encouraging customers to subscribe to get access can be very effective.

However, there is another option to consider here and it’s a guided, in-person demonstration. This means you go to your customer in real life or online and show them precisely how your software can provide solutions for the problems they are experiencing in their business. Indeed, demos are particularly useful in this way because they can be customized to the needs of each client, and so increase the chances of them making a purchase.  

Create a Smooth Customer Journey

No matter how good your product is, no one wants to have to work hard to access or use your software. Instead the journey from research and inquiring about your product, to signing up for it and using it every day needs to be as smooth, and as customer-friendly as possible.

The good news is there are several tactics you can use to ensure this is the case. For example, creating introduction videos for your onboarding process will make it easier for new users to get up and running. Similarly, contacting you for support should be fast, and responsive.

Referrals

Unlike reviews, ratings, and testimonials, referrals are a more active form of marketing. Quite simply a referral is when you get one customer to refer another to you. The advantages of which are that they are likely to be within your target demographic, and you will already have been talked up by your current customer, something that means conversion is that much easier. Encourage this type of marketing by offering discounts to current customers when they refer another. 

Upselling

Another useful marketing tool for those in the software sector is upselling. Upselling is all about maximizing the opportunity you already have when a customer chooses to buy. After all, you have already done all the hard work, and gained their trust, so why not provide more value to them and maximize your income in the process.

A good upsell is all about offering clients additional products that gel with their current purchase. For example, if your software is designed to help clients with their business accounting, providing the opportunity for them to upgrade to offering invoices as well, maybe just what they need.

Vlogs and Pods

Vlogs and podcasts are also important forms of marketing that those in the software industry should consider for several reasons. The first is that there are many that focus on specific niches both concerning software and business, which means you can easily connect with your target demographic.

Secondly, vlogs and podcasts offer a unique opportunity to go into depth on a particular issue or subject. One that for the best marketing results needs to be related to a particular pain point of your ideal customer, and how your software solves it.

Top 18+ Essential Tools You Need To Grow a Successful SaaS Business

SaaS business and its development is quite a complex process requiring special knowledge and skills in programming. However, despite all the difficulties, this sphere continues to grow. Their customers are small and medium-sized enterprises, as well as large firms and startups. Saas companies provide brands with software products. One more thing that is important for your SaaS business growth is keeping your business name memorable. You can simply do it by using a business name generator tool.

The success of a SaaS business, like any other in today’s world, depends on tools and their proper use. Therefore, we are going to share with you a few cases, which will definitely come in handy for enterprises offering SaaS services. Furthermore, at the very end of the article, we’ve prepared a little bonus.

Along with helpful business tools, it is also a good idea to conduct employee performance appraisals to keep your team working at its best. These meetings can keep your workforce up to speed on how to work more efficiently and be their most productive self.

Best Tools Review

1. Qualaroo

Any growing SaaS business must keep tabs on the kind of experience it offers to the customers. Tools like Qualaroo feedback software help you collect customer feedback to understand the ground reality and what needs to be improved to offer the best customer experience.

SaaS businesses have customers of all sizes, from start-ups to large businesses. So, conducting pop-up surveys ensures that you can access all of your customers’ opinions without interrupting their experience and cater to all of their needs. 

Features:

  • Access to pre-designed, customizable survey templates 
  • Different survey types like NPS, CES, and CSAT with advanced targeting, branching, and skip logic 
  • Dashboard equipped with advanced reporting
  • Third-party integrations like HubSpot, Zapier, and many more

2. ContactOut

ContactOut is a tool for finding the email addresses and phone numbers of your leads. It mainly features an email finder Chrome extension that reveals your leads’ contact information as you visit their LinkedIn profiles or company websites. It offers triple-verified contact data, ensuring that you send your cold emails to the right people and through the right channels. 

Features:

  • Email finder Chrome extension
  • Company and people search portal
  • Data enrichment
  • Email verification
  • Email campaigns
  • AI writer

3. Unbounce

It’s a cool platform that helps you create landing pages to attract potential customers.

With Unbounce, it’s easy to become a web designer or developer as the software has many built-in features allowing you to customize landing pages, as well as create them quickly.

The advantage of the platform lies in the fact that you can test it. You don’t need any special skills for this. Go to Unbounce, register, choose a template, and edit it. In addition, it is possible to change elements of the landing page, test it after customization, there is a prospect to integrate with other software, and more.

4. Ryviu

Ryviu is a customer product review platform that makes generating social proof for your store simple and quick. It aids in the conversion and sale of your product. There are both free and paid memberships available.

Ryviu currently supports the 3 most popular eCommerce marketplace including Shopify, WooCommerce, and Prestashop.

This tool is very useful for online shops, especially the dropshipping stores, because it helps sellers import customers’ reviews directly from the marketplace like Amazon, and Aliexpress to their store with some clicks.

Key features: 

  • Export reviews from AliExpress & Amazon
  • Export and import reviews ‘from apps to apps’
  • SEO-friendly review scores
  • Multiple styles & custom style
  • Reply to customer reviews
  • Show useful rating
  • Have Social Authentication & Email verify feature
  • Show Feature Reviews
  • Boost Sales Popup feature
  • Reviews email request

5. Hubspot

The developers of such software first created it for marketing and sales for medium and small enterprises. However, Hubspot is actually used by international corporations these days.

The list of functions of this tool is quite large — maintaining a contact database, organizing and making deals, etc. In addition, Hubspot is used to communicate with clients, schedule appointments, and make calls.

In addition to the user-friendly interface and multifunctionality, the program has another advantage — it is free and has no restrictions on users. This means that the system is versatile and beneficial not only for SaaS companies.

6. Aritic PinPoint

Aritic PinPoint is a full-stack marketing automation software platform for marketing operations teams or SMEs. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.

It has landing page builder, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation, marketing campaign builder, a/b testing, website tracking features with marketing file and library management. 

PinPoint integrates with Salesforce, SugarCRM, Zoho CRM and Social platforms like Facebook, Twitter, LinkedIn, Google Plus, Foursquare, Instagram.

7. Intercom

It is a multi-level system designed precisely to communicate with customers. So, what can it do? Talk with customers in chat, real-time communication, data collection, message automation, segmentation, time performance monitoring.

The ability to integrate with social media allows businesses to send messages from a single location. It is also convenient to control the team, and you can define specific restrictions for certain individuals.

8. Segment

The service helps collect information about users and process large volumes of data. It integrates with various applications, allowing it to capture metrics from different devices. As a result, the Segment administrator receives an array of data for analysis and reporting.

The capabilities of the tool: it tracks the audience’s behavior, gives recommendations on how to improve the product for the customer, and there is data loss prevention.

The only drawback of the service is that it takes time to set up the tools. However, even this disadvantage is offset by its excellent technical support, which is ready to help at any moment to use the platform correctly.

9. Weje

Weje is a great team collaboration, workflow management and personal productivity tool. Everyone can upload any docs and create different workspaces for each topic that could be shared with team members. The service provides different diagrams, arrows, doodles and ready templates on its free virtual whiteboards.

  • Sharing and admin features;
  • Board publications — publish into a website;
  • Drawing, Kanban, Flowchart and others;
  • Unlimited free boards and different format files can be uploaded;

Free virtual whiteboards — https://weje.io/online-whiteboard

10. Asana

This is the best program that helps manage the project and coordinate the team effectively. As employees now spend 50% more time in collaborative work, this type of project management system is particularly important. Besides, the service allows you to track each employee’s performance and exchange documentation.

Features: workspace branding, chat, structured project, email checking, notification system, smart search, access management, integrations with other services. 

There are also reporting functions: 

  • Workload management
  • Real-time project status tracking;
  • Goal setting; 
  • Dashboards, and special features.

A big plus of Asana is the user-friendly interface and navigation, as well as the excellent technical support.

11. ScreenRec

Speaking of team collaboration and task management, ScreenRec is a great little tool that will help you with both. 

As the title suggests, it’s a screen recorder and a screenshot tool. But it’s also an instant messaging tool/productivity app. Instead of writing lengthy emails, you can simply open ScreenRec and record your desktop, microphone and webcam. You will get a shareable link instantly and you can paste that in an email, online chat, and so on. 

Created by their own development team for in-house communication, ScreenRec quickly became a popular tool used by web developers, IT specialists, designers, marketers and business owners. You can use it whenever it’s better to show your desktop and/or face and explain. For example:

  • Report bugs
  • Create quick tutorials for customers and colleagues
  • Explain tasks that you’re assigning
  • Review designs
  • Give your feedback on website content 

ScreenRec is free to download and offers 2Gb free cloud-based storage where you can easily organise and search your recordings and screenshots. 

12. YesWare

This tool can replace complex software that would allow your sales department to increase the number of effective emails. Together with YesWare, businesses will get the tools for searching and keeping in touch with a large number of customers and will be able to automate a process such as email.

What’s more, this software will reduce the time employees spend on writing personalized emails and will make notifications more valuable for customers.

Features: 

  • The creation of first-class emails; 
  • Open tracking; 
  • Testing; 
  • Integration with emails.

13. PDFLiner

PDFLiner is the all-in-one cloud-based online platform for working with PDF documents. Using this platform you can easily edit, electronically sign, fill in, add custom branding and content, and modify your PDF documents any way you want.

When visiting the website, you will face a user-friendly interface helping you find the tools you need to work on your PDF. Similarly, you can directly access the PDF converter without using all the features to do it manually.

Features:

  • Editing and filling in PDF documents
  • Making documents fillable
  • Signing electronically 
  • Adding a watermark, and so on.

14. Snov.io CRM

This is a new free sales CRM with a user-friendly interface even beginners will understand. 

As the competent time management of employees directly affects the company’s success, it will help you save quite a lot of time and grow your SaaS business. As a result, all your sales processes will be performed on one platform, and you will successfully move your deals down the sales funnel.

On this platform, it will be effortless for salespeople and marketers to manage their contact base, communicate with leads, and quickly convert them into loyal customers. Meanwhile, their managers will monitor their ups and downs to create a stronger sales strategy and make useful adjustments to the work.

They can also create pipelines that display their strategy and use tags to focus only on important deals.

In addition to CRM, there are several tools for finding leads, verification, or sending triggered mailings. Snov.io already has everything you need! You can read a detailed review of this software on Pearl Lemon Leads where they go into detail about Snov.io and its pros/cons.

15. PandaDoc

With this solution, it is easy to create documents and sign them using the built-in editor, automate document management, and more.

The functions of the service allow you to create a document from scratch or through a template. The following types of forms are available: invoices, contracts, receipts, marketing documents.

Features: ready-made document templates, document analytics, integration with CRM, collaboration, access management, document tracking, auditing, real-time commenting, electronic signatures, and more.

16. Zapier

Do you want to connect different web applications and automate your workflow? This is no problem if a business uses the Zapier integration platform. In addition, companies don’t need programmers, and everything functions very easily thanks to special templates. For instance, there is a new email in the newsletter, and it needs to be entered into Google contacts. With Zapier, it’s pretty easy to set that up.

Features: 

  • Integration with services (about 300 options available); 
  • Task automation
  • Configuring actions; 
  • Data security; 
  • Personalizing integrations; 
  • Managing and setting up access; 
  • Sharing integrations, etc.

17. WiseStamp Signature Manager

WiseStamp is a signature management software with the ability to transform your company’s email communication into a low-cost high-return growth channel. This tool gives you central control over your company email signatures company-wide. From the tool dashboard, you can manage the signature design and instantly deploy your signature to all staff emails. 

The WiseStamp Signature Manager provides seamless scalability so your account can grow in congruence with the number of employees you onboard. It has automated email signature campaign capabilities that make your emails a low-cost lead generation channel, and It lets you add your brand logo and other branding materials in every employee email, and turns them into a branding engine with no additional cost to your business. 

Features:

  • Email signature design panel
  • Email signature marketing (ESM) campaign manager
  • Software integration with leading email and cloud providers (Google G Suite, and Microsoft Office 365)
  • User directory sync with your email provider
  • Automated invites for new users 
  • Signature segmentation by department or job type
  • Editing permissions for department managers
  • Wide library of email signature features and addons

18.  Freshservice

Freshservice is an internal IT helpdesk and service management platform that helps modern organizations simplify and automate their internal IT operations. One important weapon businesses can wield to increase ROI is initiating Service Management within their teams – across every function and not just the IT department. With an ITSM platform like Freshservice, you can gain the ability to put their employees first and earn loyalty from your workforce, customers, and other stakeholders. Freshservice enables your IT team members to collaborate with users and to act quickly in response to support requests, threats to service availability, and security. 

Features:

  • Incident and Case Management for addressing IT questions remotely
  • A Knowledge Base for IT, Service and HR information
  • An Employee Self-service Portal
  • Remote Employee Onboarding
  • Service Catalog to make requests easier 
  • Updating asset details with Asset management

19. peopleHum

peopleHum is an end-to-end AI and automation-driven Hire to Retire HR software for Human Resources to drive business results. It’s cloud-based platform is an intuitive and affordable way for growing companies to track and manage essential employee information.

peopleHum aims to create seamless employee experiences that go beyond the HR silos and whether it’s hiring, onboarding, or performance, peopleHum helps in centralizing that data and automating transactional tasks in order for HR to keep pace.

Features: 

  • Centralized employee database
  • Employee Engagement 
  • Applicant tracking system
  • Time and attendance tracking
  • Document storage and management
  • eSignature
  • Performance management
  • Free trial available

20. Juro

Juro is a contract automation software that helps visionary legal counsel and the teams they enable to agree and manage contracts in one unified workspace. The browser-based platform enables users to process contracts end-to-end, with a flexible template editor and data model which can be set up in minutes to make contract creation, editing, approval, signing and management as seamless as possible. Juro and Juro alternatives like Pocketlaw are renowned for its ease of use, making it the ideal software for legal teams that want to encourage commercial teams to self-serve on contracts, rather than relying solely on the in-house legal function to manage them. 

Features:

  • Unique, flexible template editor
  • Approval workflows 
  • Negotiation functionality 
  • Native eSignature 
  • Smart storage 
  • Renewal reminders 
  • Powerful search functions 

21. simpleshow video maker

This tool is an AI-based online video maker that helps anyone get their messages across in an engaging and simple way with explainer videos. It’s an easy-to-use solution for animated video communication.

The user writes a script and the explainer engine builds the video in a few steps. 

Users can export the video to YouTube, to easily share the link, or download it as an MP4 file.

It’s a great tool for explaining a complex topic, convincing your team, informing your audience or promoting a subject, and the storylines help you to get started in an instance.

Features:

  • Guided workflow
  • Storyline template
  • Best practice examples and practical advice
  • Automagic generation of storyboard that can easily be finetuned by the user
  • Video speed and a voice-over selection
  • Synchronization of user voice with the story (depending on plan)

22. Flatlogic 

Flatlogic platform can be also called a web app generator, the platform’s name speaks for itself. Flatlogic helps to create and run business apps with any structure you want.  Now you can make any type of project, e.g. social network or ecommerce store, or a blog, with one of the most popular technologies like ReactJs, React Native, Angular, Vue for the front end part, and NodejS or Laravel for the back end. Now you can also use PostgreSQL, or MySQL for the database of your application. Flaltogic also offers a wide range of designs inside, like Google Material or several custom design options to make your web app stand out from other web apps. 

Features:

  • Synchronization with your GitHub account
  • Download the zipped archive and edit the source code
  • Running the project locally
  • Support provided
  • Free week trial to test all the functions to the fullest

23. Pics.io

Pics.io is a Digital Asset Management (DAM) tool that, as the name suggests, helps you manage your ever-growing library of digital assets (pictures, photos, videos, PDFs, etc.). To help on that front, Pics.io offers a wide range of options to not only organize your collections but also to integrate them directly into your team’s workflow. So, instead of asking your teammate where is the new batch of marketing photos (and if they’re ready to use at all), the necessary information can be searched, shared, and accessed in a few simple clicks. DAM solves all organizational logic so that you can focus on creativity and productivity. And as far as DAM tools go, Pics.io offers one of the best price-to-value ratios on the market.

Features:

  • Keyword and metadata search to categorize and find assets with ease
  • Integration with Email and Slack to receive immediate updates on your collection
  • Sharing assets with teammates and third parties in a few simple clicks
  • Free 7-day trial with full access to Pics.io’s functionality
  • Elegant version control: access all revisions from a single thumbnail, compare revisions to each other, and revert to the old versions whenever necessary.

24. Zonka Feedback

In building a customer-centric business, it’s crucial to consider customer feedback. And what better way to do that than using a powerful feedback management software like Zonka Feedback? It is one of the most reliable saas feedback tools for growing businesses which enables effortless collection of feedback using multi-channel surveys and easy response tracking. Using the platform, you can easily capture customer feedback at multiple touchpoints throughout their user journey using the website, email, SMS, in-app, and product surveys.

With Zonka Feedback, you can measure crucial CX metrics, including NPS, CSAT, and CES. Moreover, you can collect quick and in-the-moment feedback using its free customer feedback app with real-time insights and in-depth reports

Key Features

  • Collect feedback through website, email, SMS, QR code, mobile app, mobile, tablet, and kiosk
  • Website survey free of cost – up to 3 free surveys
  • 500+ ready-to-use, industry-specific survey templates
  • Multilingual surveys (30+ languages)
  • Automated workflows
  • User segmentation and tagging
  • Real-time alerts, notifications, and response actions
  • Unified response inbox
  • Employee performance tracking
  • Seamless integration with your favorite tools including HubSpot, Intercom, HelpScout, and Pipedrive. etc.

Bonus

As promised, here’s a bonus! Actually, there are much more tools that a SaaS business could use. We have presented the most popular options above. Nevertheless, the following services are also worth your attention:

  • MarketingPlatform. A user-friendly and advanced email/SMS marketing automation solution with an omnichannel customer data platform.
  • Albato. This program matches many integrations, allowing organizations to automate many work processes;
  • SalesIntel. Sales intelligence platform to get accurate B2B company and contact data
  • Basecamp. A powerful tool for collaboration and project management;
  • InEvent. As a global event management platform, made for event professionals and A/V specialists, the product delivers outstanding experiences for enterprise companies, empowering them with a white-label solution to create virtual and hybrid conferences, trainings and webinars.
  • EngageBay. The software is for marketing, sales, and service. With such a tool, the quality of customer service will be top-notch;
  • G2.com offers advice on employee’s performance appraisals, or employee performance reviews.
  • JotForm PDF Editor. A program allows you to create professional documents and convert data. It has everything to work with: 600 templates, integrations, protections, and even more;
  • GoToMeeting. A great tool for online conferences. It allows you to easily schedule meetings, etc. You can also use Ex Ordo as an alternative conference management system for scientific, medical, and scholarly conferences.
  • Ganttic. A Gantt chart based online resource planner and project portfolio management tool. 
  • SVGator. An online vector animation tool that’s great for keeping your visitors engaged by creating logo animation, icon animations or landing page animations.
  • Free Business Name Generator is an AI tool that can help you create creative, catchy, and memorable name ideas for your business.

Toggl, Zoho social, hosted eCommerce platforms (Wix vs Shopify), Xero, Microsoft SharePoint Online, M-Files, Userlane, and many other solutions fit perfectly into the work of SaaS companies and make it not only convenient for employees but also effective. 

We hope that you have enjoyed our article and have found what you’ve been looking for!

10 Best Low-Budget Video Marketing Tips For Businesses

Video marketing doesn’t have to involve big budgets – if you’re inventive enough, even a small business with a low budget can put together an effective campaign.

New businesses looking to grow rapidly find video marketing even more relevant. The best online video editor is one that equips you with state-of-the-art video editor tools at a reasonable estimate. With an easy movie maker, you can manufacture a comprehensive range of social media videos – from Reels to YouTube videos.

To create professional video content, you need to invest in video overlay software. This way, you can add text to video online along with graphics, animations, and sound. If you are unsure about shooting your brand videos, you can choose from hundreds of video templates.

Still not convinced about the importance of video? Here are the 10 best, low-budget, video marketing tips for businesses for your brand to succeed.

1. Create Video Content That Solves Problems

Users will only see your video if they are interested in it for some genuine reason, whether utility or entertainment. If the user doesn’t need to see your video content, there is no demand for viewers’ attention. To address this issue, your video content has to be structured appropriately, with titles, intro, main content, and an outro.

Users have a short attention span; you have to hook them instantly. Create a script that tells them about your offerings in an engaging narrative. A business video maker comes with hundreds of text animation templates that are designed for specific industries.

Using video merger software, you can make your video stand out using a blend of text, images, and graphics.

2. Use Captioning Software For Effortless Viewing

Businesses should design videos that are as effective without sound as they are with it. Adding text to videos online using captioning software is a quick solution. Market research says that a significant fraction of viewers watch videos without sound. They are there only for the visual experience. So, it is all the more important to use video overlay software to add animated text, images, and graphics.

Ministries have recently seen a huge growth in their memberships after using closed captioning software. Captioning software has been a blessing for the elderly and the deaf. It has removed the need to wear headphones for long hours.

Those who don’t understand spoken English can comprehend the sermons now. All in all, it is a great example of the utility of converting speech to text using a video editor. Moreover, captioning has the advantage of driving SEO. Companies that use this approach have improved their visibility on Google searches with time.

3. Come Up With Contextual Marketing Ideas

Whenever a marketing opportunity comes up, don’t let it pass by you. Festivals, national holidays, sports events, and any kind of special dates like Valentine’s Day, etc., are all opportunities – for both contextual and tactical marketing.

Four different tactics for creating great videos

  • The first is creating video content around the product. You can focus on the features, benefits, and design.
  • Secondly, you can create content on the price. This can include coupons, discounts, EMI options, and so forth.
  • Then, you can target your customers using video-based promotions. This can be around product launches, product combos, festive offerings, and so on.
  • Lastly, the content can revolve around the place of origin or the destination. This could be where the products and services are made or where they are marketed.

Promotional advertising ideas work well when designed deftly. A good example is that of real estate marketing ideas that can be designed around a particular place. If interest rates are down, then real estate ads can be designed around the advantage of buying immediately.

4. Repurpose Your Existing Content Using Video Editing Software

If your business has been engaging with video marketing for some time, use your old content and repurpose it to generate new videos. The trick to really effective video marketing is editing content in such a way that it comes across as new. This new content can be used to reach a larger audience.

This will, of course, save you money on production. Online video editing is very easy and affordable. That’s why brands across every industry use it to grow their audience. Using video merger software, you can combine old clips with new ones or rearrange their sequence with new text animations.

Remember, you don’t need to reinvent the wheel. If you have come across a great idea, use it in different forms to generate quality content on the same lines.

5. Optimize Your Social Media Videos

Using video marketing software, you can publish across various social media platforms. One size doesn’t fit all, though, especially when it comes to social media videos. A video has to be resized for every platform, and an online video editor takes care of that.

Optimizing video content saves costs, as creating new content for every platform would raise production and editing costs.

6. Use Templates For Your Online Video Marketing Production

Making a new video involves a lot of costs. Everything from choosing a location, casting, using props to set the right ambiance involves expenditure.

Instead, you can choose from video templates as per your industry requirements. An easy movie maker like Typito has templates for virtually any industry. Whether you want to do healthcare video marketing, YouTube marketing, B2B video marketing, or something else, there will be a template just right for you.

7. Use Text Animation Templates to Grab Attention

High-quality text animation makes your video content stand out. Instead of hiring a graphic designer, which entails enormous costs, you can go with text animation templates to save costs. It is necessary to add this text as most people watch videos in silent mode. You can use this feature to explain video titles, features, benefits, promotions, etc.

Text animations can increase interest exponentially in any kind of video, whether you want to make a video on “how to start a small business” or “easy small business ideas,” either way, motion text is required. If you own a business and are looking for cost-effective solutions, then these templates can work wonders for you.

8. Structure Your Video Content in a Proper Format

A video editing software can help you to grab the attention of the target audience, give out the required information, and convert the leads. First, you have to put out the title by adding text to the video online. This is to tell them what the video addresses as a theme.

Then, you come to the crux of the video. Here, the brand should inform the user about the features, benefits, pricing, etc. It is always helpful to focus more on benefits. While giving out the information, captioning software should be used for easier absorption of information. The brand can also include its business data to generate user trust and gain credibility.

The CTA should be put out clearly at the end of the video. Whether you want them to subscribe to your channel or direct them to your landing page, the intent should be clear.

9. Understand the Sentiment of Users for Your Video Content

If you fail at first, keep trying till you succeed! Video marketing is not a straightforward affair. Sometimes your videos will click, sometimes they may not generate interest.

Some amount of trial and error is required till you hit the sweet spot. Watch user comments, likes, and follows to get the big picture and make decisions on how the next video should look.

If your video marketing plan is not working as per expectations, generate fresh content with a different approach. There are hundreds of tools that are available to help you meet your goals.

10. Watch Video Production Podcasts

Whether you are a small business or a big one, everyone needs to learn to improve their video marketing plans.

You must remain updated about the latest editing tips and video marketing tips. Leveraging the mistakes of others so that you don’t make them yourself is also a wise takeaway in this exercise.

Simple things like learning how to use a YouTube video cutter can be found online easily. Topics like video marketing on YouTube are discussed widely online. Use this knowledge to create the best video ads.

Key Takeaways

  • Use videos for storytelling and problem-solving.
  • Add captions and subtitles.
  • Generate tactical marketing ideas.
  • Optimize your existing video content
  • Save costs by using video templates and text animation
  • Structure your videos with clear titles, body, and CTAs
  • Try video editing for free today if you are keen to learn. If you already have been producing video content, welcome to a world of high-definition video templates. Let video editing be the key to your business’s success.

How Do Twitch Bots Work?

Using bots for getting the advantage over other users and fighting their use to bring these advantages down has become a typical reality for any bigger platform on the internet. Twitch, as a major video streaming service, is one of those cases where this struggle from both sides seems to be never-ending.

Not so long ago, Twitch has identified 7.5 million bots that were used on their platform. This raises a few questions, namely, why bots are so popular on Twitch and what are they used for?

More importantly, if you decide to use a bot yourself, you must know why bots are so unwelcome and how to overcome all the bans and restrictions that are being applied to them. If that’s the case, you don’t need to look anywhere else, for your answers are beneath.

What is a Twitch Bot?

A Twitch bot is an automation tool that allows you to speed up your daily activities and improve the efficiency of managing your accounts. It can also be used for boosting the number of your followers and to catapult your streams into the spotlight so that more viewers could notice and eventually become your regular followers.

This tool is particularly useful when you need to send mass messages, respond to repetitive comments or questions in chats, moderate your chats, organize polls, or do other tasks that don’t require much effort and yet take lots of time to complete.

Simply put, a Twitch bot is used for automating tasks that you would otherwise do manually without any second thoughts as if you were taking care of them automatically.

Types of Twitch Bots

There are several types of Twitch bots, considering the variety of tasks that they are invoked to do.

Viewer Bot

This type of bot performs a function that can be understood straightforwardly by its name. It acts as a multitude of viewers that are not real. A Twitch viewer bot provides automated viewers, chatters, and followers by opening a livestream with all these numbers of fake users piling up on that stream. If you know how Twitch bots work for gaining attention, namely, by imposing your supposed popularity onto those who look for something attractive to watch, you arouse curiosity and attract more real viewers, thus resulting in more real popularity.

Moderation Bot (chatbot)

This type of bot provides you with tools to moderate your chats, such as filtering or deleting offensive comments. It can also create and moderate raffles and polls. These bots are very useful when you don’t have enough hands or time to do these tasks manually and want to maintain your stream uninterrupted. A moderation bot can also insert certain links in chats or anything that you command from time to time without you needing to do this repeatedly. Or it can simply greet new viewers on your behalf.

Cloudbot

This is a more advanced version of a chatbot that provides all its functions with some additional features while reducing the usage of your computer. It adds such things as a loyalty system that can give loyalty points to your viewers depending on how much time they spend watching your streams. A cloudbot can even organize minigames for your viewers where they can win additional loyalty points, making your followers more engaged in this way.

Risks of Using Bots

Frequently, if not always, using bots is treated as if it was illegal, though it is not. Using bots goes against Twitch’s Terms of Service, much like it goes against Terms of Service of any bigger platform.

Bots are unwelcome for giving an advantage to their users. The identification process of these bots is always followed not only by blocking these bots but by certain restrictions directed towards their users. Your access to the site or your account can be restricted for an extended period or even blocked indefinitely.

In their fight against the use of bots, Twitch went as far as asking their users to report any suspicious activities that might indicate someone is using a bot. They have written instructions on what to do in these situations.

However, they clearly state for anyone that is going to report anything that they need to attach every evidence they can gather to their report.

Fake viewers that are produced by bots might watch a certain stream or follow a certain streamer without any knowledge or control of that streamer. To not be identified as bots, they try to imitate real users by following multiple streamers and doing lots of stuff that are not linked to one streamer that is using them for his advantage.

Reporting a streamer that has bots on his stream wouldn’t do any good if it’s not his fault. That’s why doubts about using bots can be dispelled by identifying the IP address of those bots and linking them with streamers’ IP. That puts them at great risk.

Managing the Risks

The issue of the link between a user’s IP address and a bot’s IP address is generally solved by using intermediary servers.

They change the IP address of the user and provide multiple different ones that can be scattered through bots, thus making them more difficult to identify as bots and even more difficult to link them not only with each other but with their user too.

Residential proxies provide the biggest variety of IP addresses that can change over time making bots look like real users that are connecting from different places where their IP addresses lead those that try to identify them.

Proxies allow reducing the risk of getting identified and consequently getting blocked for using bots to the minimum.

Closing Remarks

Using Twitch bots should not be feared when their usage provides more advantages than risks that are posed for violating Twitch’s requirements not to use them. When bots are enhanced with proxies, they are difficult to track and have no trace of their original user.

Stop Texting and Driving Now

Texting and Driving

With the use of cell phones and hands-free texting, many people like to text while they drive. While using a hands-free option may seem like a convenient way to communicate with others while driving, it is still a very dangerous thing to do. Texting is still considered distracted driving; driving, while distracted, can result in a major accident and a costly ticket.

It is easy to just not hold your phone while driving. This will allow you to drive more safely, avoid distractions and ensure that you stay compliant with all of the traffic laws and rules of the road. But with the hands-free option and the fact that texting may be built into the car, there are a lot of gray areas.

In case you are involved in an accident due to texting while driving, consult with a car accident injury attorney. With the help of a car accident injury attorney, you will be able to get the help you need in order to better cope with any case that pertains to texting while driving. 

Prevent Major Accidents

One of the main reasons why you should stop texting while driving is to avoid a major car accident. Texting takes away your focus on the road. As a result, you are more likely to get into a crash, which can have devastating consequences. An accident can result in hitting a pedestrian and injuring them very badly. You can also damage your vehicle and someone else’s. A car accident can also injure or kill another driver. According to these Truck accident statistics, driver error is the most common factor (about 87 percent) that causes truck accidents. As a result, preventing a major accident is a motivating factor in avoiding texting while driving a vehicle. 

Avoid Expensive Tickets

Another reason to stop texting while driving is to avoid traffic tickets that can be very costly. If you are caught texting while driving, you can get fined between $300 and $500. this can be quite costly as it can interfere with your ability to pay your financial obligations such as housing expenses, car payments and insurance premiums. In order to avoid costly tickets and maintain more financial stability, you will benefit by not texting when you are driving. 

Remain Compliant With Laws

Not texting while driving can also allow you to remain compliant with all of the current traffic laws. Today, there are many locales that prohibit the use of cell phones while driving. When you don’t text while driving, you will be able to follow basic laws that will ensure safe driving as well as prevent you from experiencing any legal sanctions that can set you back. 

Maintain Low Insurance Premiums

When you don’t text and drive, you will avoid accidents which will result in lower auto insurance premiums. Since auto insurance goes up due to traffic violations and accidents, you will be liable for a more expensive payment each month. Complying with the local laws and not getting into any accidents will result in not only maintaining your current insurance premiums but also lowering them over time. This will save you money and give you yet another incentive to not text while you drive. 

Avoid Devastating Lawsuits

When you refrain from texting while driving, you are in a much better position to avoid lawsuits that can be financially devastating. In case you get into an accident that was the result of texting while driving, you can get sued if it results in an injury or major property damage. When this happens, a lawsuit can become a major burden for you and your finances. Not texting while driving will enable you to avoid this situation and the negative consequences that can result.