Custom software is a special type of software specially designed for a business or organization to ensure the smooth running of that organization’s workflow and product delivery. They are never just random software but built to fit the company’s specifications, needs, and of course, their audience.
You can agree that you personally enjoy apps or software when it has been personalized for a particular product or service whether it’s information technology or any other industry. But for that to happen, custom software needs to be developed.
There is no doubt that customized solutions are very efficient and flexible for your organization’s needs as they will definitely add positivity to your business in the long run. It is expensive to design custom software, but you should view it as an investment that would definitely pay off rather than an expenditure. If you’re contemplating whether to build one or not then this article is for you as we put together some of the benefits of having custom software.
1. Enjoy Targeted Solutions
Targeted solutions may likely be one of the most important reasons why your business should invest in custom software development because it helps to develop a product that tackles your exact needs. Most of the time, businesses tend to choose just about any software they presume would be right for them only to realize that it does not address their challenges.
As a business owner, understand that any business including yours may not always find it easy to get software that meets all your needs at once. Deciding to create and work with products specially tailored for you not only allows the business to grow, but it does also mean you are very much concerned about the success of your business.
For instance, oilfield companies face unique challenges and requirements in their operations. By investing in efficient planning software for oilfield companies specifically designed for their needs, these businesses can streamline their processes and increase efficiency in project management, resource allocation, and scheduling. Not only does this improve overall productivity, but it also minimizes costs and maximizes profits.
Custom software makes the running of all of your daily activities smooth. You could decide to make it complex or easy-to-use, but the latter is highly recommended.
2. Scaling Is Organized And Better
No business starts without the prospect of scaling its operations as time goes by whether it has to do with the introduction of new services, products, or mode of operations. Using off-the-shelf software that is not designed to handle the growth of a business would ultimately lead to a loss in terms of customers, productivity, and functionality. Equally dangerous is the attempt of businesses to adjust their off-the-shelf software so it can support their expansion as the disadvantage of that is that bugs appear from potential mistakes and disrupt the business.
A custom software development is able to accommodate your business growth without being disturbed by bugs. With that in mind, a business can keep using or updating their custom software solutions for years with no need for off-the-shelf software. As you start your business, you wouldn’t want what limits your growth to be a software you could easily have designed. Don’t hesitate to build one if you can afford it.
3. Long Term Investment
Building custom software from scratch can be expensive, but don’t let that deter you because it’s a smart investment for your business as you expand. Why spend your time and money on securing additional hardware, licenses, or other pointless features you may never even get to use. The long-term benefits of custom software far outweigh the headaches of dealing with off-the-shelf software.
4. Long-Term Maintenance
Compared to the regular off-the-shelf software, you own the custom software, and as such can do anything you want to with it. That’s not the same with off-the-shelf software as your business is at the mercy of the developer of the app and in a vulnerable position.
Before making any improvements to the software, you would need to contact the developer when the need arises. There is not so much you can do apart from hoping the developers can make the changes you want. Having your custom software wouldn’t give you so much trouble when you want modifications done. There would be little to no cost at all and your business would grow as opposed to using general software.
5. Increase In Productivity
Any business that solely runs on off-the-shelf software which would most likely not offer all the required features needed for its operations is going to experience disruptions. This wouldn’t be the same for businesses that use custom software specially designed to meet the needs of their business to ensure that the workers are able to function at optimum capacity and with confidence.
When employees become more productive, they have a smooth workflow and are able to do so much in a short time which subsequently moves the company forward.
Custom software ensures there is smooth running of your business and those great innovative ideas can be turned into reality. Customers are happy, employees are productive, and the business is growing; it’s basically a win-win situation for everybody.
The Benefits of Having Custom Software for Your Business was last modified: October 7th, 2023 by Allen Brown
When it comes to safety measures, you may not be able to stop the determined thief from visiting you, whether it is online or in person. However, you can make it so very difficult for them that they go and find somewhere else and leave your business well alone.
Cybersecurity
With cybercrime ever-present, it is more important than ever to keep your cybersecurity up to date. It is important to use the best security software for your business. The use of SOAR Security (Security Orchestration, Automation and response) is often used if you have remote workers working on personal equipment and saving data to multiple cloud storage facilities. There are alternatives available, though, so you may find it beneficial to speak to an expert to make sure that you have the correct product for your business, as protection given can vary greatly depending on what your business is.
Most reputable cybersecurity businesses will offer more services as well as support on their products, enabling you to get the best out of your software and helping your business in being safe and secure for all the data you hold.
Training Your Employees for Personal Security
One of the best ways in which you can enhance your security is to teach your employees about the importance of all security as well as their own personal online security.
It is a good idea that each of your employees has to have a password to access your database and that the password is unique and private for each employee. Your employees must understand the importance of changing their password regularly and not divulging it to anybody else.
Having a good strong password is imperative as cybercriminals are smart, cunning, sly, and resourceful. Using names, whether it is last names or pet names, important places, and other topics mentioned on social media is a big ‘no-no’ as cyberthieves watch social media sites to gain ideas for passwords as well as personal information.
Password Security
The best passwords need to be at least 12 characters long, preferably longer. It should contain special characters such as the asterisk or question mark. Have a combination of uppercase and lowercase letters and contain some numbers too. It is a good idea not to use words that can be found in the dictionary as these are easy to guess but try misspelling or dotting numbers and special characters throughout your password.
Ensure that your employees understand why they are having to use keypads or swipe cards to enter your building and tell them the importance of not letting someone tailgate behind you to gain access to the building.
It is a good idea to have a person nominated as a go-to person should anyone see an unfamiliar face wandering around if they are not confident enough to challenge the person for work identification.
Physical Security
It is important that you make sure that your work premises are secure and safe for your employees, as well as the information you have on-site for your customers.
There are many things you can do in order to make your premises secure, such as erecting fences in order to keep trespassers out. Fences used in this way are usually over 6 feet high with razor edging to make them unscalable. Vehicle barriers are a good idea for car park entrances which can be activated by swipe cards or keycodes so that you do not have to have your parking lot patrolled. Warning signs are also a good idea to deter unwanted visitors, as well as security lights for exterior areas.
Control Access
When it comes to actually be able to gain access to your premises, it is a good idea to install key coded entry or personalized swipe cards which can be handed out to each employee with a lanyard, perhaps with their photo printed on to it. Make sure that you have a few for visitors clearly marked. This will help any intruder to be spotted as they will not be wearing a lanyard or have any visible form of identification on them.
When you have visitors on-site, make sure that they fill in a visitor book with their name, company, and who they are on-site to see. Do not let them wander around your business premises unchaperoned at any time, and make sure that they wear either a lanyard with visitor written on it or a badge of some description. It is important that you do not give them a way of entering your building by themselves and keep all key codes secret to outsiders.
Implementing the Best Safety Measures for Your Business was last modified: August 31st, 2021 by Carol Trehearn
The invention of the radio as a broadcasting medium in the latter years of the 1800s is one of those moments that can truly be said to have changed the world. Radio communication is ubiquitous today and forms the core of all of our communication networks. There were three distinct wavelength groups in the early days of commercial radio: longwave, mediumwave and short wave.
This article talks about shortwave radio, what it is and who uses it, and supplies some tips to those who want to begin using shortwave. Let’s start with an explanation of the name.
What is Shortwave Radio?
Radio travels in waves. This was discovered in the 19th century by several remarkable scientists, chief among whom was Guglielmo Marconi, now accredited as the ‘inventor’ of the broadcast radio. Radio waves are a part of the radio frequency spectrum. So, why shortwave?
If you want to learn all about shortwave radio, there are plenty of resources available online where you’ll find more details than we’ve got space for, but summarise a couple of things first. Shortwave radio refers to radio waves shorter than 1500kHz. There are advantages to shortwaves not found in the other wavelengths, notably the ability to broadcast over long distances.
This is why radio fans use shortwaves as a hobby form of broadcasting. However, it is also used by aircraft and vessels at sea and numerous emergency services worldwide. In many countries – notably those in the developing world – the radio stations listened to for entertainment are often shortwave, unlike those in the developed work that tends to be a medium wave. Who uses shortwave radio and why?
Who Uses Shortwave Radio?
The history of shortwave radio is an interesting one that brings up many interesting facts, such as the use of shortwave by Russian President Mikhail Gorbachev, who, when faced with an attempted coup and cut off from all usual communications, kept up to date via the BBC World Service which broadcast on shortwave.
Today, these wavelengths are mainly used for maritime communications, police radio bands, and similar, and many thousands of radio enthusiasts worldwide use the system as a hobby. Many amateur stations broadcast, and an enthusiast – or radio ham – will spend his or her time browsing the wavelengths for broadcasts, much as we browse the internet.
Radio transmitter sets can be purchased surprisingly cheaply, and it is – for many people – an addictive and yet rewarding hobby. Through the wavelengths, you will find many curious broadcasts, including the famous and somewhat mysterious ‘MDZhB’ – or ‘The Buzzer’ – which originates from Russia, and for which the real purpose remains open to speculation (if you want to listen to the short, strange tone it repeatedly broadcasts you can find it at 4625 and 4810kHz).
How to Get the Best Out of Shortwave Radio
The future of shortwave radio is long-term as it remains one of the few broadcasting methods over thousands of miles. Most radio enthusiasts will create a ‘radio shack’ in which their equipment is situated, which becomes their home from home. Some have quite sophisticated equipment, while others use simple radio receivers and transmitters, often built from kits. Here are a few tips that you may want to note if you are looking at joining the band of enthusiasts using shortwave:
Check for RFI
Radio Frequency Interference (RFI) is one of the main problems experienced by ham radio users. RFI is interference from electrical items such as plasma TVs and power sources for computers, and even the regular mains AC outlet. RFI is a background noise that makes listening to shortwave – which can be difficult in certain conditions anyway – even more difficult. The fewer extra electrical items in your shack or home, the better.
Find an Open Space
Another problem with shortwaves is that they can be badly affected by buildings and other solid objects. This is why many enthusiasts use a portable shortwave device if they live in a built-up area. To get around the problem of distorted reception, head to an open space free from buildings, and you will find reception to be much improved.
Create a Wire Antenna
If you are looking for better reception, a length of wire and a crocodile clip can become a useful and efficient aerial. Attached to the reception port of the receiver, you should play around with it to discover the optimum length for the best reception.
Listen with Headphones
As reception can be poor – see the reasons described above – listening with headphones is highly recommend. These are affordable items now that just about every smartphone is supplied with a set of earbud headphones.
That’s all for now, so if you are thinking of getting into amateur radio, enjoy!
Shortwave Radio Tips was last modified: August 30th, 2021 by Pankaj Budhija
Most of your projects will include the backend part if you work as a PM in the IT sector. Moreover, some of them may be purely backend-related. They require a lot more technical knowledge of software architecture and its peculiarities than frontend-focused projects. It’s natural, as you will focus on building business logic that hugely impacts the final result.
The first reason is that the backend serves as the backbone of any software, be it an application or a website. The second one is complexity-related: if something is wrong with the frontend, critical bugs may postpone the release for several sprints, and non-critical ones can be fixed on production afterward. If there are issues with the backend, they may require a complete do-over.
Adhering to the software development cycle and its key stages such as planning, testing, design, and maintenance is necessary. But some less apparent tips may be helpful when managing the backend projects:
Automate
The sooner you think about automation, the better. It will help you to save time for discovering and fixing issues. Another positive effect is minimizing human effort, so your team can focus on more critical tasks. Things that require automation:
QA testing. Auxiliary tools and pre-written scripts to check the code for issues will come in handy during regression, database unit testing or load testing.
Project management. Keeping templates for creating tasks and reporting, task cloning, and automatic dependencies highlights will make your life easier. There will be no need to input repetitive information manually, and at the same, you will not miss anything. Thus, you will not forget to include artifacts like docs or backgrounds for the tasks.
Keep documentation
Keeping concise technical documentation is the key to integrating new tools into the existing environment, team changes, or troubleshooting. Pay special attention to API documentation, as it’s the core of any backend. System Requirement Specification is also important to check if the functionality under development matches the business requirements. And for sure, a changelog. It will enable all the stakeholders to track bug fixes, releases, or any other change to the code base.
Communicate with stakeholders
Provide your stakeholders with timely updates such as release notes, summaries of the work done, presentations, etc. Regular demo calls to show the implemented functionality and quick catchup meetings are also of great help. This approach will help you better to understand the needs of your customer and their objectives. As a result, you will be able to come up with the best possible solution. Also, it’s a great chance to spot that you are moving in the wrong direction before it gets critical and adjust the plans according to stakeholders’ expectations.
Develop with CI/CD in mind
Keeping a copy of your back-end assets is critical for the CI/CD environment to make the releases faster and smoother. This approach will help your team quickly spot the failed build, arrange a quick roll-back, and focus on fixing before integrating other changes on production.
Back-end-oriented project management may be challenging at times; however, you can rest assured that nothing is missed with the tips above. Your team has all the assets to accomplish their part and prepare everything for the end-user’s front-end enhancements and software delivery.
4 Tips and Tricks for Backend Project Management was last modified: November 16th, 2021 by Claire Ward
Setting up your ecommerce store has never been easier, what with the range of ecommerce platform options available to you. But to run a successful business online that reaps profits and loyal customers, you need to sort through these to find the best ecommerce platform to build a profitable store.
That’s the most challenging part. How do you actually select between so many ecommerce platforms? Especially when almost all of them promise roughly the same ecommerce-specific designs, characteristics and features, and claim to be the best at quickly and easily setting up a successful ecommerce store.
Well, there’s absolutely no one-size-fits-all when it comes to ecommerce platforms, as what might work best for your ecommerce store might not work for someone else’s store.You need to see which ecommerce platform would be best for your specific business and unique store needs.
Remember, an ecommerce platform is a long-term investment. What could be worse than finding out your newly customized store is slow to load products fast, costing you valuable customers, and asking you to pay additional costs for dropshipping and integrations?
Some basic requirements many of you will have include no coding hassles, no technical skills requirement and budget-friendliness. And while there are some differences between each ecommerce platform, these minor nuances can either way create major impacts for you.
With all this in mind, here’s an overview of the top 3 ecommerce platforms that we think are best for building great ecommerce stores that help you earn revenue.
Top 3 Ecommerce Platforms for You Store
According to BuiltWith Australia’s 2021 trend research, data on the top 1 million sites shows that around 34K+ websites are using Woocommerce Checkout, 24K are using Shopify, while 11K are using Magento.
For this reason, in this article, we will talk about these three most popular ecommerce platforms that have generated revenue and success for customers around the globe.
1. WooCommerce
In 2017, Mark Forrester, Magnus Jepson, and Adii Pienaar decided they wanted to offer their customers the peak of functionality when it came to building a professional ecommerce storefront. And thus was born WooCommerce, a flexible open-source email ecommerce solution built on WordPress.
WooCommerce stands as the most powerful plugin facilitating the full transformation of WordPress website into beautiful, and functional ecommerce stores. It gives small to medium sized businesses the choice to build exactly the store they have perceived and desire.
Salient Features
We have highlighted some of the top features WooCommerce is reputed for among ecommerce store owners.
Manages Orders On the Go
Since WooCommerce is built on WordPress, it has a super smooth user interface to conveniently manage and fulfill orders. It allows automation in calculating live shipping rates, other tax calculations, and also gives an option to print labels at home. You can effortlessly update products and inventory as well. You can even use it to develop an ecommerce store mobile app for iOS and Android.
Flexible and Secure Payment
WooCommerce supports integration with all the popular payment gateways like Stripe, Paypal, Square, Amazon Pay, Google Pay and Apple Pay. It also supports deposits and subscriptions and accepts all the major credit cards, checks, bank transfers, and cash on delivery.
Hosting Freedom
WooCommerce is extremely user-friendly when it comes to choosing a hosting solution for your ecommerce store. It allows you to choose from a lot of options, unlike Shopify, which places several restrictions regarding choosing a host.
If the exhaustive list of hosting providers daunts you, you can choose Cloudways as a fast and reliable ecommerce hosting provider that offers exceptional hosting options for WooCommerce as well as Magento stores.
Cloudways WooCommerce hosting offers a reliable, fast, and scalable solution that can help you set up your ecommerce store. With Cloudways, you can choose from 5 of the best IaaS providers across the globe, and set up your store with 1-click simplicity, scalability, and ease.
Besides offering managed cloud hosting, which rids you of all hosting hassles, it offers easy migration so you can easily migrate to any other hosting provider if you ever want to do that. This kind of hosting freedom is a rare find when it comes to ecommerce platforms.
Free and Paid Extensions
WooCommerce gives you near unlimited options. It offers hundreds of free and paid extensions to choose from for an advanced store in terms of features as well as functionality. You can benefit from marketing integrations, multi-channel and point of sale, and enhance your store according to your needs – all under one roof.
Sell to a Global Audience
WooCommerce allows for a complete translation of your ecommerce store in 24 languages, so you can sell to a global audience and secure more sales and revenue by participating in international markets.
Secure, Affordable, and Scalable
For free security, insights, and monitoring, you can download Jetpack, a product of WooCommerce, on your store. WooCommerce is super affordable as it does not charge you beyond the initial payment. It also offers scalability and flexibility in case your orders grow and you want to expand your ecommerce store by migrating to WooCommerce.
2. Magento
Magento is another popular leading ecommerce platform that is open-source. Its gross merchandise volume is a mind-blowing over $100 billion.
According to the 2017 Internet Retailer Top 1000, Europe 500, and B2B 300 lists, Magento has gained recognition among the world’s largest brands, retailers, and branded manufacturers in both B2B and B2C eCommerce industries.
As part of the Adobe Experience Cloud, Magento enhances and integrates digital and physical shopping experiences, and offers cloud-based omnichannel solutions that grant access to top-notch order management technologies and more.
In order to provide an even enhanced digital shopping experience to your ecommerce store customers, you can choose a fully managed Magento hosting platform like Cloudways for the fastest performance, and 24/7 support for your ecommerce store.
When you have a problem with Magento design & development or Magento upgrade, Mageplaza experts will help you to solve it with Magento development services.
Salient Features
Let’s look at the best characteristics and elements behind the popularity of Magento as an ecommerce platform.
Non-Technical Features
The drag-and-drop page builder, as well as the content staging and preview feature allows you to give your customers a great brand experience. The ease with which you can build your store makes for an outstanding ecommerce experience.
Multiple Extensions
A variety of over 3600 extensions are available from Adobe Commerce technology providers for better functionality in terms of shipping, tax, payments, and more. You can find these extensions in the Adobe Commerce Marketplace.
Easy Integration
For greater customization, Magento allows easy integration with third-party tools like CRM, ERP, and marketing automation tools. This further enhances its functionality and results in a much smoother shopping experience for customers.
Scalability and Hosting Freedom
Whether your store is B2B or B2C, or both, Magento allows for fast and easy expansion. You can have dedicated stores for your brands and centrally manage them without creating other niche commerce platforms or re-platforming.
Like Woocommerce, Magento also offers the freedom to host your ecommerce store with any hosting provider. Since Magento uses cloud-based technology, it would be best to choose a managed cloud hosting solution that specializes in Magento Hosting.
Multi-Brand, Multi-Site Support and Localization Feature
With Magento, you have an added advantage of expanding into global markets, having multiple brands and sites, and integrating with popular payment gateways and global shipping providers. It supports multiple languages so you can easily localize your store in different regions, make cross-border sales and win customer loyalty. The best part is, you can centrally manage everything with just one platform.
3. Shopify
Shopify has recently gained quite a lot of attention from ecommerce store owners. It is an all-in-one ecommerce platform to start and run your ecommerce store. This means it offers storefront, store management, marketing and SEO, web hosting, analytics, and mobile app within the same platform. That’s everything you need to execute your idea and start selling online.
Shopify is comparatively more expensive than its counterparts because of the very same reason. It provides access to Shopify APIs and development tools so you can customize your store using its templates and tools along with other features.
However, there is one downside of using Shopify. Because everything falls under one roof, including hosting, it is rather restrictive and offers lesser flexibility in terms of scalability. Moreover, if you are just starting your ecommerce store, we don’t recommend using Shopify. It is expensive and meant for larger stores with a greater product range. You cannot scale it down to meet your budget if you are just beginning to sell.
If you are using Wix and your Wix store isn’t able to cater your business as you wish, you might consider transferring from Wix to Shopify. Shopify is considered as one of the best alternatives to Wix by offering fully responsive designs, support for mobile pages, product pages, multi-currency selling functionality, and
Salient Features
As an all-in-one ecommerce platform, Shopify boasts plenty of valuable features.
Branding and Customization
Shopify comes with pre-made templates and its own settings, so you can quickly build your store and customize it. Even though this could mean your store might end up looking like another Shopify merchant’s, it reduces decision fatigue for you if you struggle with creativity. It also speeds up your store building process.
Shipping and Payment
An advantage of using Shopify as an ecommerce platform is that it allows you to automatically receive shipping rates from shipping service providers like UPS, USPS, and FedEx. Moreover, it supports payments from Visa, Mastercard, Discover, and American Express so your customers can easily complete their payments and checkout from your ecommerce store. Also, many different shipping apps for Shopify can make shipping easier.
In case of cart abandonment, it will remind your prospects to complete their purchase by automatically sending them emails with links to their abandoned cart. This way you will be able to capture lost sales easily in an automated way.
Easy Integration
The option to integrate with over a 100 external payment gateways like bitcoin, Paypal, to iDeal, and with dropshipping apps like Ordoro, Inventory Source, and eCommHub, gives store owners a variety of options to choose from when it comes to enhancing the features and functions of their ecommerce store.
Hosting Solution
Shopify offers its own web hosting, with unlimited bandwidth and a 256-bit SSL certificate for security. It even offers you to buy a domain if you really want everything in one place. However, we don’t recommend having everything combined. For security reasons, it is always better to keep your hosting and domain separate to avoid data breaches and hacking.
HTML, CSS Access and Themes
There are around 70+ themes to choose from when it comes to building your store on Shopify. Moreover, Shopify grants you full access to the HTML and CSS of your store, which allows for easy customization when it comes to setting up your ecommerce store. It also has its own CMS for a blog section on your ecommerce store so you can easily write and publish articles about your products for your customers to read.
Conclusion
When choosing an ecommerce platform to launch your store, ask yourself how big you want your store to be, how vast your product range is, and if you want to grow into multiple brands and sites. Moreover, think about your budget, where you want to sell, and how much security you will require while selling online. These questions will give you enough clarity to make the right decision. So do your homework, and choose the best ecommerce platform for your store.
You can also buy and sell entire active ecommerce businesses, if you have established you store and want to move to the next project there are steps to ask yourself about selling my ecommerce business or buying an active one. Starting from a working store with existing traffic can be a great place to start.
The Top 3 Ecommerce Platforms You Can Use to Build a Super Successful Store was last modified: July 18th, 2024 by Edward Bishop
It takes just five seconds for DejaFlow to update Outlook when you change Google. CompanionLink has delivered this fast, low-cost PC app for nearly a decade. Today CompanionLink is launching DejaFlow. DejaFlow is a low-cost online service that connects Google with Outlook online, for free, without needing to install anything on your PC or Mac.
Thousands of services connect to Google Calendar, but most business people use Outlook.
Subscribe to Google Means You Are Publishing Your Personal Calendar
Outlook has a primitive ability to subscribe to a Google Calendar. However, this requires you to publish the calendar on the open world-wide-web which is hardly private. So there is a pressing need to connect the two.
Microsoft’s Solution
Microsoft Power Automate is an expensive, complex tool that cannot do the simple task that customers need; Add, Change and Delete Appointments and Recurring Events, with two-way sync between Outlook and Google.
Everyone has just one calendar, with a choice of keeping it on Google or Outlook. You place your appointments on it. You depend on your PC or Phone to ring alarms to notify you of places to be and things to do. Having a phone that uses Google and a Computer that uses Outlook makes it hard to schedule and plan.
Other Expensive Solutions Do Not Complete the Task
Vendors like Zapier and Power Automate have tried to make a toolkit to handle this task. But 95% of business customers do not need a toolkit; they need something that works.
The Company with Experience
CompanionLink understands your needs. We have created products to fulfill this need for 30 years. We know all about how calendars work with each of the vendors, both Microsoft and Google. And we are good at it which keeps our costs low. As a result, we can reflect these low costs to our customers with low service fees.
DejaFlow connects Calendar, Contacts, and Tasks from Gmail and Google workspaces accounts.
These can connect to any online Microsoft account, including Office 365, Corporate Exchange, Microsoft Teams, and Free Office.Com/Hotmail Accounts.
Planned updates will add a direct connection to Apple iCloud, Act! CRM, Pocket Informant, and DejaCloud.
IMAP and POP3 Solution
For Outlook customers who use IMAP and POP3 folders, the calendar information does not store online. For you, CompanionLink offers CompanionLink for Google for windows-based PCs and CompanionLink for Mac for macOS computers. The installed software will automatically synchronize from our local calendar to the online calendar.
Office 365, Exchange, Teams Connector for Google
DejaFlow is a SaaS website to connect Outlook Calendar with Google Calendar. Setup is a simple three-step process; Create a DejaFlow account, identify your Outlook and Google Calendars, and press Sync. The initial connection takes about two minutes for most people, and DejaFlow automatically matches any duplicate entries. Once Connected, any change in Google Calendar, and any change in Outlook Calendar, will flow to the other side within about 10 seconds.
500 Records for Free
You can use DejaFlow for Free! As long as you have 500 records or less, you can use the service forever without a charge. Most people have less than 500 records in their calendar.
Corporate Accounts as Low as $1.50 per User per Month
Most businesses will have more than 500 records. Companies should plan on paying $1.50 to $5 per month per user for the DejaFlow service, which is still just a fraction of the cost of competing services.
For 2 Connectors up to 5,000 records, DejaFlow costs $4.95 per month or $39.95 per year.
For 5 Connectors (5 users) and 30,000 records, the cost is $11.95 per month or $99.95 per year.
Both Free and Paid customers can take advantage of CompanionLink’s email and telephone technical support.
About CompanionLink Software:
CompanionLink® Software, Inc. is a pioneer in developing data synchronization solutions for mobile phones and CRM software and services. They also have generated a DejaOffice® for Outlook® App which runs on Android™, iPhone®, iPad®, Windows Phone®, and BlackBerry® devices. For 30 years, CompanionLink has helped mobilize information across devices, computers, applications, and web-based services. For more information, please visit www.companionlink.com and www.dejaoffice.com.
CompanionLink, DejaOffice, and DejaCloud are registered trademarks of CompanionLink Software, Inc. Other product names are trademarks or registered trademarks of their respective owners.
Amazing New Way to Share Google Calendar with Outlook – Automatic and Free was last modified: November 7th, 2022 by Wayland Bruns
Landlords need to protect themselves against lawsuits to a high degree, perhaps more than any other business owner. Unlike other industries, courts tend to favor tenants, especially in difficult situations. Now that the world is experiencing the COVID-19 pandemic, courts are especially sympathetic toward tenants facing eviction, even when it’s clearly the tenant’s fault.
Tenants don’t just sue their landlords over evictions. The truth is, you never know what will drive a tenant to file a suit, whether its because of real maintenance issues in their dwelling or COVID-19 fraud. Sometimes tenants file lawsuits that don’t make sense, but you still have to take time out of your day to show up in court.
Lawsuits are costly and time-consuming, so you need to protect yourself if you want to avoid the inconvenience of litigation. Here’s a good starting point:
1. Require Your Renters To Carry Renters Insurance
To get your mortgage, you probably had to show proof of homeowners insurance, if not additional types of insurance. Tenants renting the property should have their own type of insurance designed to cover losses and damage to their personal property. It’s called renters insurance and if you want to protect yourself from lawsuits, you need to require tenants to hold a policy.
Renters insurance protects tenants’ personal property when it’s damaged by things like natural disasters, burglaries, and random accidents. For example, if the sewer backs up into the house and the flood destroys a tenant’s musical instruments, they can file a claim to recover the cash value of their instruments.
Bay State landlord always look for Massachusetts flood insurance policies that will protect their finances and help them quickly restore their property. Such coverage may also include liability insurance, which protects the tenant if someone gets injured while in their dwelling.
Renters insurance will cover relocation expenses
Relocation is another expense renters insurance covers. If your property becomes unlivable, a tenant with renters insurance can get a hotel covered until you fix the problem. If the problem can’t be fixed, renters insurance will pay for the tenant’s moving expenses. Some policies will even pay the additional cost of increased living expenses if their new rent is higher.
In some states, landlords are required to pay for a tenant’s accommodations if their main rental becomes uninhabitable. Tenants can sue if their landlord refuses to provide alternative housing.
If you don’t want to risk having to pay for your tenants’ hotel stay while you fix a serious plumbing issue, require your tenants to carry renters insurance.
2. Create a Strong Lease With an Attorney
Your lease is only as strong as your weakest clause. If you forget to include a legally required clause, your lease could end up being no better than swiss cheese in court.
The only way to create an iron-clad lease is to consult with an attorney. While you can find lease templates online allegedly created by lawyers, templates are too generic to rely on for the basis of a tenancy agreement.
For example, unlawfully withholding a security deposit is one of the top reasons tenants sue their landlords. You might think you’re fine if you aren’t withholding your tenant’s deposit. However, a lease containing illegal security deposit terms can also justify a lawsuit.
Lease mistakes often have far-reaching consequences. Creating your own lease makes you susceptible to losing lawsuits that you would otherwise win if your lease were designed by an attorney.
3. Be Clear and Direct to a Fault
Some people feel threatened by direct communication, but you can’t be vague or ambiguous with your tenants. For example, if your tenant misunderstands something you’ve said, they might act on that misunderstanding in a way that violates the lease. If you try to evict them, they might sue you – and win.
Once you get to court, it will be your word against theirs. Did you really give your tenant permission to install a zipline in the ceiling? If the judge thinks you did, you won’t easily change their mind. Verbal agreements are considered legally binding agreements.
Make every effort to be clear and concise with your tenants in all of your communications. Try to avoid text messaging and only use email for electronic correspondence. Make sure every phone call is accompanied by a follow-up email to provide a permanent record of the points discussed. Leave no room for unnecessary confusion.
Being a Landlord Is Risky
Being a landlord is a risky business. Although, owning rental property is appealing because it’s one of the best ways to amass wealth over a long period of time.
Tenants have rights, as they should, but often, those rights are abused and taken advantage of in the legal system. No matter how great your tenants are, most are just one upset away from filing a lawsuit. While you can’t prevent all lawsuits, you can mitigate the potential for lawsuits arising from common misunderstandings.
3 Steps Landlords Can Take to Protect Themselves from Lawsuits was last modified: August 9th, 2024 by Alex Sanders
In the past few years, the cryptocurrency world has seen dramatic growth. Out of all the cryptocurrencies available today, Bitcoin stands as the most valuable decentralized cryptocurrency. Although Bitcoin Pro may be the best place to trade bitcoin, it is important to remember that there are always risks associated with any type of investment. Make sure you understand the risks before making any decisions about investing in bitcoin or any other cryptocurrency.
Other than just trading Bitcoin, many find Bitcoin mining a more profitable option. But it has a major barrier that it cannot be mined using personal computers.
Many Bitcoin mining enthusiasts consider mining Bitcoin using office computers. The power is free, the network dependable, and for 16 hours a day – no one is using the machines.
The point of concern is – are mining activities noticeable to others?
Some can get lucky, but there are high chances that your boss will eventually detect your Bitcoin mining activities. In this blog, we will have a closer look at this matter and see the possible reasons that can get you caught.
Bitcoin Mining at Office
A Bitcoin miner can only qualify for the reward if the miner verifies the transactions before other competitors and enter the blocks into the blockchain. Mining requires an uninterrupted strong network connection and GPU (graphics processing unit) or ASIC (application-specific integrated circuit). Many office computers have at least some of these components. So Mining Bitcoin would be a great way to earn free money. So is it possible to mine Bitcoin utilizing office resources?
Although doing Bitcoin mining is not illegal, doing it using office computers is unethical. Firstly, you will stress hardware to their limits, which can decrease their lifespan and cause frequent damages. Secondly, you are going to consume a lot of electricity against fractional profit. Lastly, multiple signs can make your boss suspicious about your activities and eventually let you get caught.
Suspicious Signs associated with Mining Bitcoin in Office
There are multiple signs while mining Bitcoin using office resources that can trigger the attention of your boss. Following are some of the prominent signs in this perspective:
1. High Electricity Costs
One thing we know about Bitcoin mining is that it is very power-hungry. On average, crypto mining consumes 3-4 times more power than when a PC is in the rest state. When your PC is continuously working, it is demanding more power and generating more heat. The increase in heat means office air conditioners are in more work, while your PC requires more energy. Therefore, the overall electricity cost of an office can increase noticeably, which can alter your boss that something is wrong.
2. Noisy Fans
The PC mechanical fan is the most common part that gets damaged from crypto mining. Since it’s a mechanical part, so it has a definite lifespan. However, when you use an office PC for mining, your fan will generate continuous noise and get more vulnerable to damage soon. So, either the nonstop noise or frequent replacement requests can make your boss suspicious about your activities.
3. Slower Computers
Mining Bitcoin from an office PC means you are making it work continuously without any breaks. As a result, your CPU usage will be massive, which will impact its overall performance. If, by any chance, your boss or other managerial staff sits with you and starts using your PC, then the slower performance or excessive CPU usage statistics can make them suspicious. In addition, the amount of heat your PC generates and its frequent alarms about high temperatures are other factors that can trigger doubts.
4. Antivirus Detection
Mining Bitcoin means you will install crypto mining software in your office PC and use office network resources for mining. Unfortunately, most corporate antivirus tools can discover software in your PC or identify mining-related activities and present them as threats.
Cybercriminals are also taking advantage of such mining software for ransomware and other similar attacks. So, possibly your organization has set up an antivirus scanning framework that detects crypto mining software and its related activities to protect its networks and systems. Therefore, even if your slower computer performance and the noisy fan didn’t make things suspicious, antivirus scanning can expose you out.
Bitcoin Mining from Office – Yes or No
From all the above signs, we can say that if you love your job, then don’t even think of mining Bitcoin in the office. You will be making a tiny profit compared to the resources you will consume. Even if you remain undetected for some time, eventually, your activities will trigger your boss’s attention.
The Safe Approach – Lower Power Mining
Since Bitcoin mining at the office is very risky due to its hefty power consumption, you can mine other cryptocurrencies that demand fewer power resources. As per the research conducted by TRG Datacenters, many valuable cryptocurrencies consume significantly less power, such as Dogecoin consumes 0.12 kWh, Litecoin consumes 18.522 kWh, and Ethereum consumes 62.56 kWh per transaction compared to 707 kWh of Bitcoin.
Ethereum, the second-largest cryptocurrency after Bitcoin, is becoming 99.95% energy efficient by adopting the proof-of-stake protocol. They are targeting this transition in the upcoming months, which will be game-changing. So, if you are an enthusiast of mining while in office, opt for lower power-consuming cryptocurrencies. This way, you can mine those cryptocurrencies first and then convert them into Bitcoin. So, it’s an indirect and much safer way to mine Bitcoin.
Quantum AI App allows you to use AI for your Bitcoin trading. This is exponentially fasting than traditional trading.
Wrapping Up
It is phrased that “if you want to mine Bitcoin, don’t do that at company time”. But the better version in present times is “if you want to mine Bitcoin, don’t do that at company time using company resources”. Although mining Bitcoin using office resources seems a free way to make a handsome profit, the consequences are still worse. You can end up with costly plenty or even get fired. So, in a nutshell, if you want to do crypto mining in office, then consider lower power-consuming currencies or opt for trading instead of mining.
If I Mine Bitcoin in My Office Will My Boss Know? was last modified: April 19th, 2023 by Hamza Razzaq
In Portland, Oregon, we thought we would become a climate change paradise. Blessed with 150 days of rain per year, a cool maritime climate, and a low population, we looked at reports of warming weather and rising oceans as a distant problem for our sympathy.
That changed on June 24, 2021, when record-setting heat baked our region, killing 116 people and leaving our green landscape desiccated. In one short week, sleepy rainy Portland became the center of climate change in the United States.
It is easy for us to see the visible effects of warming. A sea-level city, most parts of Portland have an outstanding view of Mt Hood, 11,249 feet, just fifty miles away. Hood stays glaciated year-round. Ski season runs well into August. So in Portland, all you need to do is look at the mountain to see the rapid shifts of the melting glaciers.
What happened in June was not as much warming over three days. There was abnormally low rainfall in the preceding three months. This left the soil dryer than usual. When the long days of June arrived, the dry soil could not release the level of moisture needed to become local rain clouds. Without the normal rain clouds to moderate the direct sunlight, the 16 hours of June sun raised the heat of the stagnant air of Oregon’s inter mountain valleys.
The average daily high for Portland in June is 78 °F.
Before 2021 the record high was 107 °F.
On Saturday, June 26, the record was broken at 108 °F. Sunday 112 °F. Monday 116 °F.
In three record-setting days, the weather records for 100 years were broken three times. The new high-temperature record was 9°F higher than the previous record, and 40°F higher than average. 116 People died. Portland joined Las Vegas and Phoenix as the third record high for a major US city. Portland now has the highest temperature record of any city in the world north of the 45th parallel.
1. Understand what Drives Global Warming
No one knows the true driver of Climate Change, and anyone who claims to know is being mind-numbingly simplistic. But simply because the exact mechanism is not known does not mean you should not take steps.
There is clear evidence that climate change is linked to human population growth. We could quickly solve the entire problem by reducing the world population to the same as 200 years ago – the year 1820 – when the population was about 1 billion people.
Also in 1820 for the first time more than 50% of children in England lived past the age of 5. The C-Section of giving birth was invented in the 1600s. It took 200 years for the operation to be performed in a way that the woman giving birth lived through it. In 1820 – in an operation performed by a woman dressed as a male doctor. In 1820 women were not allowed to vote, because most people (including women) felt that women were not capable of becoming educated enough to vote responsibly. Finally, in 1820, the average life expectancy in the US was 28 years. So in a 1 billion person world, gentle reader, you are well beyond your expiration date.
The exact mechanism by which humans cause Climate Change is not known. Leading human-related candidates are CO2 emissions, methane emissions from our food animals, and deforestation. The leading non-human candidates are volcanism and sunspots (solar storms). Clearly, our planet is a series of massive systems in stasis; our ice caps drive weather, which causes wind and tides. If the weather were to change, systems that have been stable for millennia become unstable. The instability will make us uncomfortable.
2. Define your Role in this Battle
Your first and primary step is to define your role in this battle. You are perfectly free to state that climate change is based on volcanoes, sun spots, or is not happening at all. You are free here in Portland to not look up at our ever-present Mount Hood, to stay inside on warm days, and not to have a garden that becomes notably parched. You are equally free to join the Flat Earth society and fly to Flat Earth events on airplanes that circle the globe.
While Al Gore and Greta Thunberg can inspire you, acting like them will expose you to criticism that wastes your time and energy. You do not need to be a leader. Somewhere in the middle is an area to find a comfortable role. Today it seems altogether normal that women think and mature the same as men. One hundred years ago, women were considered so ill-adapted to education that the US became only the 22nd country to allow women to vote. In US Elections for the first 140 years – women could not vote. If you stated today what politicians and scientists said in those times, you would be fired from your job and laughed out of the bar (by the woman bartender!)
Acknowledge that the world is changing, that the mechanism is not entirely clear, and that the people can make individual efforts to address the change will make you a groundbreaking revolutionary. As others around you change their thinking, it is better to be a voice of the future, and not an idiot from the past.
3. Encourage Corporate Responsibility
Google proudly displays “Carbon Neutral since 2007” on their web page. You see it every day. This does not mean that Google is Climate Neutral, their staff does not use energy, or Sergey Brin has given up flying to Davos. It simply means that Google has made a slight shift to ensure the power they directly use is created using green energy or offset by carbon dioxide mitigating procedures.
Exxon has spent 40 years denying and fighting climate change, only to now turn around and embrace it. If you stay away from the judgment that one part is wrong and the other part is good, you can come to understand the breadth and power of this remarkable shift in perspective by a corporate giant. Surely as individuals and small business owners, we can quietly make our shift. There is no need to commit, over-promise or launch at wild targets. Instead, just as we slowly shift vendors, work styles, and office locations over time, we can also choose to support carbon-neutral or climate-enhancing efforts deliberately.
4. Subsidize Green Alternatives
Like Google, here in the US, you can choose green energy from your electricity supplier. Unfortunately, it costs a little more right now. In theory, if oil goes to a higher price, green energy pricing will stay stable. Solar roofing and solar panels are impractical but improving. Support the people who are testing this technology. Turn your thermostat down, learn the value of walking rather than driving. Each small step is a simple choice.
Look into getting a solar inverter. A solar energy inverter’s advantages are inherent to the system as a whole. No solar power produced by your panels may be used to power your home without an inverter! They handle power feeding back into the electrical grid and/or a solar battery in addition to converting the energy from your solar panels. They make up a considerable amount of the system’s cost.
Nothing you can do today will have a real effect. Giving up meat, living in the cold or heat, driving an electric car with a super toxic lithium battery will not produce change. But change will happen because of the collective actions of many individuals. Take time to find and educate yourself, and remember, that yourself is the only thing that you can change. Do not tell other people what to do; it annoys them, and is toxic for you. Change yourself, and they can change by your experience.
5. Be Patient and Persistent
The headlines harp about “Atlantic Current Stalling” or “We must take action now to stop it”. These click-bait headlines are as ignorant as the women cannot be educated so they cannot vote, flat earth society, global conference. The Atlantic current may stall in 300 years, but you will have to live to be 150 to know whether it will happen. In 100 years there will still be glaciers on Mt Hood, the tide will still go out in Miami, and Portland will still have rain 150 days a year.
You can harass your local government today, but the high-temperature next year will not change.
In 2020 we participated in an amazing real-world experiment. Because of COVID, nearly the entire industrial world went many months in lockdown. Factories were shut. Cars were idle. For more than a year, restaurants, theaters, cruise ships, and airlines ran at minimal levels.
So what was the effect on climate change? None!
A year of lockdown for the industrial world is insufficient to budge one data point off climate change. The climate is so huge, our individual efforts are like a mouse trying to herd an elephant.
Your serenity and peace will come when you review your role. You need not be a leader, and you need not be morbidly stupid. If you are open and willing to make an effort when possible then great things are ahead for you.
Summary
There is a technological solution to climate change on the horizon. Just as a world of COVID shutdown did not affect the global climate, we are on the verge of new technologies that may begin to make a change. For example, Norway is backing an approach to decrease Global CO2 levels using carbon storage technology. Dubai has released a drone army to create a wetter microclimate for their sunny city. A similar drone effort in Portland may have cooled our days in June to preserve the previous 107F record.
For the rest of your life and the life of everyone you know, our climate will get warmer. This is set not just in stone but in the climate, which has proved to be even more enduring than stone. In addition, things we thought were stable, like Portland’s 150 days of rain a year, are now unstable and changing before our eyes. We cannot stop this. But we can accept it, learn about it, and make a positive contribution through individual choices.
Top Ways to Stop Climate Change – Five Actions You and Your Small Business Can Take Today was last modified: February 7th, 2024 by Wayland Bruns
Download anything from YouTube in any format and quality with this MP4 converter YouTube.
Have you ever wanted to save that amazing playlist from YouTube on your computer so you can listen when you don’t have a good internet connection? Or even wanted to download the MP3 of that fantastic concert, lecture, or podcast that you can only find on YouTube? Or maybe you want to keep a backup of your favorite video clips or your own YouTube channel videos?
Don’t worry. We got you covered. We will show you some options for converting videos from YouTube to your computer safely and present a great tool that will help you.
Safety first… always.
Among many online options, a big concern is whether what we are downloading is safe or not. For example, downloading videos using a third-party online service to get a YouTube video or Instagram image can be tricky and lead to dealing with malware and viruses that come with the file you just inserted into your computer.
A good alternative and solution for such problems are using secure software that allows you to download the file natively to your computer. For such a solution, we always recommend By Click Downloader, including mp4 converter YouTube. This software is developed for Windows PCs, which makes it optimized for the Microsoft Windows OS and PCs.
With By Click Downloader, it’s possible to download videos from more than 40 websites, including YouTube, Facebook, Twitter, Instagram, and so many more.
Convert videos to MP3, MP4, WAV, WMV, ACC, WMA, FLV, AVI, 3GP, WEBM, MKV, and M4A.
Download in 4k and 8k fast.
Chrome extension lookalike experience where it recognizes when you copy a link from a video and popup notification for a download push.
Some of the cons are:
Only work on Windows Microsoft OS
After opening the software for the first time, the free version is only available for the next 24 hours.
Best and convenient feature, the native integration with Chrome and Firefox browsers If you use either Chrome or Firefox browsers, just open By Click, go to the URL page you want to download the content and copy the address. As soon as you copy the link, a popup window will appear at the right bottom corner of the screen, notifying you that it detected a YouTube or Facebook link and asking if you want to download it as an MP3 or MP4 file. This seamless experience is convenient and practical. It’s native integration that only By Click Downloader presents and can cut corners when you have a high demand for download content from major websites and portals on the internet..
How to Convert YouTube videos to MP3
Download and convert YouTube content in a few steps:
Download, install and open By Click Downloader.
Go to your browser and access that page of the video or playlist you want to download.
Copy the URL of the content page.
A popup similar to the image below will show up at the corner of your screen. Click on the button for the format you want to download the content.
2. Your download will start and be added to your download list in By Click Downloader, showing the bar progress.
3. Done! Your download will be complete and available to you on your computer. Just click on the “Play” icon to start to play the content, or click on the folder icon to open the file in your folder system.
Conclusion
It’s easy, simple, and seamless to download content using secure software to download and convert videos from YouTube. However, this process can be laborious or dangerous without the proper tool, harming your computer with unsafe online methods and viruses. For that reason, we always recommend By Click Download as your most trustable solution to download files from YouTube, Facebook, Instagram, Twitter, TikTok, and many others.
Best MP4 and MP3 YouTube Converter was last modified: October 9th, 2021 by Geraldo Pereira
If you want a sustainable future and a secure retirement, explore ways to grow your wealth beyond a job. Trading financial instruments is a good option, especially for those with relevant skills. Your skills are key to obtaining a futures trading account. This is one way to Get Started Now, even if you do not have a lot of funds to trade.
What is trading anyway? Trading is about buying and selling certain assets while taking advantage of market movement to generate gains. In concept, it seems like an easy task but don’t get it wrong – trading is complex and it requires a lot of experience. Before you become a trader, you need to know the basics first.
It should be obvious by now but yes, trading does require capital. If you aren’t careful, you can easily lose that capital entirely. As such, you should consider these tips that we are about to share before you get started on your journey as a trader.
Pick a Good Broker
Brokers are the trading platforms that you are going to use. These are accessible on both smartphones and computers. It’s very important that you choose the right trading platform because it can help significantly improve the way you trade – and prevent you from getting scammed as well. Here are a few tips on how to find the best brokers:
Do Your Own Research – You can easily sort out the good from the bad by doing your own research about trading platforms. You need to check out lists of the best forex trading apps and go from there. They’ll have a summary of the pros and cons of each broker, thus helping you make a better choice.
Go For Platforms With More Assets – This is really important. If you want to maximize the opportunities available to you, then you should pick a broker that offers a wealth of assets from the stock market, forex, and cryptocurrency industries.
Customer Support Is A Must – Trading platforms with quality customer support can guarantee that there’s always going to be people to heed your calls just in case that there’s a problem.
Find Platforms With Demo Accounts – Demo accounts let you trade with virtual money. It’s a safe way to practice your strategies.
Registered And Authorized – For security purposes, you should only trade on platforms that have the right licenses and authorizations. These only mean that they have been given the go signal to operate because they passed the standards with regards to security and customer protection.
Flexible Cash-out/Cash-in Options – As a general rule of thumb, the brokers that you should choose from should have low fees and low minimum deposits. They should also have various options when it comes to cashing out or cashing in funds. It’s mostly for your convenience but it can also help you trade at your fullest.
Thanks to technology, you can also automate your trading activities with artificial intelligence. These are computer programs that use algorithms and machine learning to execute trades on your behalf. Don’t be afraid to visit this website and click for AI trading bots and see how they may be of service to you. This can save you from the hassle of constantly monitoring the market and making trades manually.
Know What You Want to Trade
As we’ve said, there are a multitude of options or financial instruments that you can trade through brokers. It’s important that you focus on what you are comfortable trading with as this can help increase your chances of making good gains through trading.
First of all, there are stocks and foreign currencies. These are good options because they are more stable and it’s a lot easier to trade them as well as their prices are a lot easier to predict because of news updates. These have been around for years and they’re more forgiving to newcomers.
Cryptocurrencies on the other hand, are new and a lot more volatile. However, you can make significant gains in a short time through crypto currency trading. Just make sure to be careful as this industry is still relatively young. The prices are very unpredictable to say the least.
Do Not Be Afraid To Learn
The good news is that it’s very easy to begin trading because of the wealth of options with regards to tutorials and classes online. Don’t be afraid to learn more about the craft. In fact, you should invest in your growth and begin taking up classes on trading as well.
This will allow you to become a better trader in no time. Such classes teach you strategies and tips on how to become a better trader. It’s a lot less better as compared to growing purely through experience only.
Set Limits
It’s very important that you set your limits. Be it on gains or losses, setting your limits will allow you to mitigate the risks that you face while trading. It’s very easy to get too greedy or too pessimistic while trading. These result in poor growth for you as a trader.
By limits, you should set a bar for how much you want to earn during a trading session. Once you reach this limit, stop and back off. Don’t get too greedy as you can end up losing all of your gains when doing so. The same goes for losses, once you lose a certain amount, back off so you don’t lose more.
Do Not Be Emotional
There are many traits and attitudes that you should have as a trader. One of them is that you shouldn’t be emotional when it comes to trading. Being emotional will force you to make careless trades that result in heavy losses. You need to stay calm and reasonable at all times.
A good example of an emotional trader is when people go on a good streak of gains while trading. Because of the momentum and the hype, they get carried away and start trading larger digits. However, because of their emotions, they end up losing their gains and more.
The same goes for continuously losing. You don’t need to be sad about losing your money. The right mindset would be to know that eventually, you are going to get back what you’ve lost and then some.
With the right skill and knowledge, you can become an excellent trader in no time. You should consider taking these tips to heart as they can help you get a huge momentum on your time as a trader. After practice, you’ll be able to become an expert trader very quickly.
Interested in Trading? Here’s a Quick Guide To Get You Started was last modified: May 15th, 2024 by Francis Brown
Want to improve your salon business’s marketing game but don’t know where to start? You’ve come to the right place.
While starting and running a salon business can certainly be profitable, you’ll still need the right strategy, patience, and hard work to guarantee success. Especially in these post-COVID-19 pandemic days where customers are more concerned about physical interactions (which are obviously common in salons!), it’s very important to rethink your marketing initiatives to attract more customers.
With that being said, here are six actionable tips for booking more customer appointments for your salon
1. Improve your local SEO game
Nowadays in this digital age, there are two primary ways people learn about local businesses, including salons: first is through social media recommendations (i.e. when their friends mention your salon), and through Google search via queries like “salons near me”, “hair spa near me”, and so on. Here we’ll discuss the latter.
To attract more people and encourage them to book your services, your business must appear on top of the search results for these queries. However, Google will pull results from Google Maps for these queries, so the answer is Google Maps SEO or local SEO.
Although local SEO might seem like a daunting task at first, actually we only need to follow four main steps:
Claim and verify your salon listing on Google My Business
Optimize your listing, focus on providing complete and accurate information for your potential visitors. Don’t forget to include high-quality photos of your salon
Build local citations by listing your salon on relevant online directories (directories for salon businesses and your city’s directories)
Get more positive reviews from your existing clients on your Google Maps listing
Do this consistently, and you’ll start climbing the Google Maps ranking, which will give you a sustainable source for booking more customer appointments.
2. Focus on selling the customer appointment, not your service
A very common mistake when marketing your salon is to put too much focus on selling your service, forgetting to sell the appointment itself. Yes, you should communicate how your salon service is better than your competitors and how your service can help your customers, but don’t forget that the objective is to get them to book an appointment.
Be concise and to the point. Quickly and clearly communicate their needs/problems and how your salon can solve them (i.e. valentine’s day package to help them prepare for their romantic dinner), then be definite about the next steps and tell them exactly how they can schedule an appointment.
3. Make it as easy as possible to book your service
Attracting potential clients to consider booking your service is already difficult, and you wouldn’t want them to leave your site or social media profile just because it’s too hard or confusing to schedule an appointment.
It’s very important to optimize the booking process so it’s as streamlined as possible:
Make sure you have CTA buttons for appointments displayed prominently on every single page of your website. Be straight and to the point “schedule your appointment here!”.
Make sure it’s easy to find where to schedule an appointment in your navigation menu.
Integrate the booking solution to your social media profiles when possible (at least, link to your website’s booking page).
Integrate an online salon scheduling and booking software that can sync automatically with your and your client’s Calendar app. So potential clients can easily view up-to-date available time slots.
Make it as easy as possible for them to reschedule their appointments, this will also help in reducing no-shows.
4. Build relationships in your local community
Again, with your salon as a local business, it’s very important to engage with your local community.
This will provide you the opportunity to interact with your target audience and introduce your business. Personally interacting with prospective clients in your local events, for example, can help in raising brand awareness and also to establish your credibility as a trustworthy business owner.
Join local events like trade shows and expos, and participate in social causes when possible.
Also, build relationships with other businesses in your areas, especially those offering complementary services to yours so you can do cross-promotion campaigns. For example, you can partner with nearby restaurants so they’ll promote your business and you can also promote their restaurant (i.e. offer discounts) for your clients. If you don’t offer spa or nail art, you can also cross-promote with nearby spas in your area.
5. Smart social media marketing
Everyone is on social media nowadays, so it’s quite obvious that you should market your business on relevant social media platforms.
As a salon business, you should especially focus on Instagram as a visual platform. You can use your Instagram profile as a portfolio for your salon. For example, with the client’s permission, you can post your hairstylist’s best work on Instagram. This can help a lot in attracting new clients.
Consider investing in paid advertising options, especially on Instagram, but also on other relevant social platforms. Also, partner with relevant local influencers so they can help promote your salon to their followers.
6. Maximize customer retention and loyalty
Don’t solely focus on getting more appointments from new clients. Getting previous clients to come back is just as, if not even more important.
You can start a loyalty program to keep satisfied clients coming back to your salon. Encourage them for referrals, for example by offering them a discount if they can bring more people on their next visit (group discounts). You can also offer a free service for every 10th visit or so. This will encourage them to keep cooking back.
Maintaining customer loyalty is the key to success for many local businesses, and salon business is no exception. By keeping your existing customers happy, you’ll be able to convert them into advocates that will promote your business to their peers and family members. This is how you can naturally grow.
6 Tips for Booking More Customer Appointments for Your Salon was last modified: July 23rd, 2024 by Mike Khorev
Meeting one-on-one with employees is never easy. However, it’s necessary to solve problems, boost engagement, and put out fires before they ignite.
What’s the best way to conduct one-on-one meetings with employees and make the most of these key conversations? Here are tips from some of the best managers in the business.
Schedule for Success
How often should employee meetings occur, anyways? Every company is different, and today’s managers are more willing to rethink the old way of doing things.
“Quarterly reviews used to be the norm, but that’s no longer considered best practice for the fast-paced modern workplace. Schedule shorter meetings every few weeks to keep the communication flowing and avoid stagnation.” – Dylan Arthur Garber, Co-Founder of Audien Hearing
“I am all for scheduling more frequent one-on-one reviews, but I also advocate an open-door policy so that employees can keep the conversation ongoing at any time. Now that everyone is so seamlessly connected via technology, you can be more flexible.” – Aidan Cole, CEO of HIDE
“More managers are embracing an as-needed approach to employee meetings, which allows for more honesty and transparency in the workplace – always a good thing.” – Jeff Goodwin, Vice President of Direct to Consumer and Performance Marketing at Orgain
Be Ready
Without a plan in place, your employee one-on-ones will only waste time. Show up prepared and accomplish far more in a shorter time frame.
“Having regular one-on-one meetings with team members is incredibly important to not only an efficient workplace, but in building team morale. That said, no one likes to have meetings just for the sake of it, so it’s important to be prepared in advance. Send over a few talking points to your team members, and give them an opportunity to add their own. That way, you’re both prepared to deal with any questions or situations that need to be discussed. ” – Marc Atiyeh, CEO of Pawp
“If you aren’t ready for the meeting, what message does that send to the other person? The least you could do is take five minutes ahead of time and organize a little file with all the key points you need to address.” – Seb Evans, Co-Founder of Banquist
“Part of preparing for a one-on-one meeting is being transparent with the other person. Nothing should be a huge surprise or come out of left field. That’s anxiety-inducing for everyone. Great managers make these meetings feel like an everyday convo between friends.” – Lori Price, Co-Founder of PixieLane
“As the manager or supervisor, you’re the one leading the conversation from the start, so have an agenda in place to get things moving. Use real facts and figures to support your points. From there, you can open up the floor and allow the meeting to flow more organically.” – Tyler Hayden Read, Founder of PT Pioneer
“The structure of your meeting is important because you don’t have all day for meandering conversation. Discuss performance, offer constructive critique, ask for feedback, and leave a few minutes for extra dialogue. Don’t overcomplicate it.” – Lucas Nudel, Founder and CEO of Pride Palace
Courtesy is Key
Just the thought of a one-on-one meeting can cause employees to stress. Ease the tension by being cool, calm, and courteous.
“I like to keep meetings casual with open-ended questions like ‘tell me how things are going?’, or ‘how can I support you on this project?’. It’s less abrasive to ask something like ‘where are you struggling at the moment?’ instead of openly criticizing people.” – James Meincke, Senior Marketing Manager at CloserIQ
“Trust allows you to give people direction, get everyone aligned, and energize them to go get the job done. Build trust in employee meetings first. Trust enables you to execute with confidence and produce extraordinary results.” – Douglas Conant, Former CEO of the Campbell Soup Company
“Be more accommodating when it comes to setting up employee reviews or meetings of any type. Allow them to have some input rather than demanding they show up at a certain place at a certain time. It makes things way more comfortable for everyone.” – Jeff Meeks, VP of Sales and Marketing at EnergyFit
“The toughest part of any one-on-one meeting is addressing issues with performance or production. Nobody wants to talk about it, but it’s a must. Don’t worry about looking like the bad guy. Be honest and speak the truth, then start talking about real solutions.” – Mike Pasley, Founder of Allegiant Goods
Look to the Future
Before the meeting concludes, be sure to set some “next steps” so everyone is on the same page moving forward.
“Setting clear goals and benchmarks for the future is one of the best ways to take your employee reviews to the next level. It gives them something to work towards and get excited about. Plus, the next time around, you know exactly what’s on the docket.” – Michael Jankie of Natural Patch
“A lot of employees are eager to advance within the company or get more involved, whether it’s to get a promotion or just expand their repertoire. If you think they’d be good in a specific role, why not bring it up during a meeting? It may spark their interest.” – Ryan Rockefeller, Co-Founder and CEO of Cleared
“A one-on-one is a great opportunity to reflect on the past in the short-term while looking towards the future. Employees love talking about their plans and aspirations, so be open to discussing all possibilities for advancement.” – Dylan Trussell, CMO of Culprit Underwear
When done correctly, one-on-one meetings can be productive, constructive, and even enjoyable. Take these tips to heart and make your next round of meetings a success for all involved.
How to Improve One-on-One Meetings with Employees was last modified: August 19th, 2021 by Nikki Gabriel
Video for your business is here to stay. Using video production tools is now easier than ever. Some of the newest production tools can help your team create beautiful and engaging marketing campaign videos. When video communications are done right, your communications have a powerful, lasting effect. Hearts and minds open to video technology as you touch the prospective audience for your products and services with video productions.
Whether your business uses video in its corporate communications, media, or marketing strategies, video extends your business reach.
Stand out from the competitive noise. Marketers have so many content options to choose from. Your audience is human—they’re attracted to variety. The connective potential of video offers new ways to positively distinguish your business.
Video and Improved Conversion Rates
Your video conversion rate measures how frequently your customers click or engage with links or view-throughs. It’s calculated by the number of times your customers engage with the content, divided by the total number of views.
Marketing studies show that a landing page video on your business website landing page can almost double visitor engagement. Adding videos to your email can increase click-through rates even more. Customer view-throughs are also much more likely to buy your products online, too.
Vmation simplifies the task of making compelling videos for your business. Because your business has a story to tell, we simplify the range of tasks associated with engaging and supporting your business results with video and animation content.
Video performs well in a variety of formats, including social media video content, ads, presentation videos, or storytelling videos posted online. About one-third of online users spend about one-third of their online time watching video content.
Video as Part of Your Business Marketing Strategy
Video should be part of your business marketing strategy. It’s one of the ways to improve your user engagement, making your business website or blog stand out from the crowd.
• Social media updates. A compelling video drives greater engagement than image and text updates.
• Testimonials. Video testimonials may boost audience trust in your brand and message.
• Brand stories. Video presentations and clips should be fun. Short videos are an ideal way to share your brand stories with an audience.
Other Compelling Ways to Communicate with Video
Business Culture and Internal Communications
Video is also an ideal way to support culture and communications with your internal team. Because culture creates and binds your team identity, it’s an essential framework for your business and employee relationships.
Video helps senior leadership to best communicate with employees and staff. It celebrates the organization’s values and wins.
Video Training
Corporate video training is another effective and efficient way to communicate with your team and workforce. Video training can be used to present and educate workers about human resources, safety, compliance matters, and more.
Video training engages the audience. It’s a much more effective format for training. The video viewer retains almost 100 percent of the message. In contrast, the reader recalls just 10 percent after reading written materials. Video training allows your business to deliver engaging, cost-efficient, consistent, and scalable communications.
Safety Training
Safety training is an essential but frequently overlooked market for video communications. To keep employees and workers safe, you must first engage them. Making viewers aware of safety issues is the first step to saving lives.
Safety training is especially crucial in high-risk industries. Businesses can also focus safety materials on workers in higher-risk jobs within the organization. Creating engaging and highly effective video safety training is one of the easiest ways to protect workers while saving money for your business.
Product Demonstrations
Show, don’t tell. Animation and video product demonstrations are ideal for prospective buyers and users of your business’ product and services. Developing this video content is one of the best ways to show product benefits, showcase product features and educate customers.
Video Production Tools for Creating Effective Business Presentations was last modified: September 6th, 2021 by John Guevara
Every trader understands the importance of time and energy optimization. That’s why more and more Forex users switch to semi-automated or fully automated trading with the help of special EA robots. Such a robot is a computer software based on a set of signals for trading currencies, which helps to determine whether to buy or sell a particular currency pair at a certain time. It can also place orders on the market according to the provided program code.
But the main difficulty is to choose a reliable and truly useful Forex EA robot. In this article, we will talk about a few of the best EAs currently available on the market.
Best Forex EA Robots in 2021
1. FXStabilizer PRO
Since its launch in 2015, this robot has gained the trust of numerous traders and is considered one of the best modern Forex EAs on the market. It is available in two versions Pro and Ultimate. The improved Pro version costs $739 and allows you to work with 8 currency pairs including the major EURUSD and AUDUSD.
FXStabilizer PRO is suitable for automated trading by skilled traders and for beginners without any Forex experience. It is only necessary to choose one of the two modes: Durable — which brings a steady profit, or Turbo — which increases the risks, but raises profits.
2. FOREXTRUCK
This advisor is half the price of the previous robot, it costs only $329. Of course, you can find free download forex robot full version links and get another great expert advisor for free. However, by supporting the developer of FOREXTRUCK with such a small amount of money you will also get a quality product and round-the-clock support from experienced professionals.
The developer offers a full refund in case of bugs or dissatisfaction within a 30 days period. But such cases are very rare, most of the reviews are positive and show that FOREXTRUCK algorithms help to automate the trading process and earn money without any risks. High rates of profit and low losses make it easy to recommend this trading robot.
3. 1000pip Climber System
One of the longest running and most successful Forex robots is the 1000pip Climber System. This is one of the few truly professional Forex trading robots and has very strong, fully verified, performance history. Even though this is a pro Forex robot, it has been designed to be as easy to use as possible to use so that even a beginner can benefit from the system.
Almost uniquely for any Forex robot, users are able to directly contact the developer of the 1000pip Climber System if they have any questions or need additional help. This is an invaluable benefit and could make a huge difference to new and inexperienced traders. Now is particularly good time to get the 1000pip Climber System because there is a flash sale – the price has been reduced from $299 to only $97.
4. FXTRACKPRO
If your goal is to earn more money in a short period of time without risking a lot, FXTRACKPRO is the right advisor for you. It is available in PRO and Super versions which differ in the number of possible currency pairs. The basic version costs $325 and the Super version costs only $445.
A huge advantage of this robot is that it is compatible with all brokers. What is more, if you buy one EA license you get two program versions that work perfectly on both MetaTrader 4 and MetaTrader 5 platforms. During the testing by developers, FXTRACKPRO showed a high result of 630.71% profit growth, which was confirmed by the positive feedback from traders.
5. MARKET FIGHTER
This robot is a great choice for those who are not ready to pay for the Forex EA but want to successfully automate trading processes. MARKET FIGHTER uses the latest algorithms and was developed by a professional team that decided to share their product with a wide audience. Without any investment, you get an excellent Expert Advisor, stable profits, and minimal risk of losing money.
MARKET FIGHTER works on MetaTrader 4 and MetaTrader 5 platforms. It is really easy to set it up, but in case of any problems, you can immediately contact the support team that works 24/7. In the end, this advisor truly deserves recognition. Without a doubt, it can be called the best Forex robot which can be found in free access today.
Conclusion
Nowadays, Forex EA robots are actively used by traders around the world. They help to automate the working process and reduce all sorts of risks. A specially programmed algorithm operates around the clock without the intervention of the trader. Thus, it increases the possibility of making a profit by several times.
In our article, we showed some really great robots that can help traders to earn more and take less risk. Each of them has some advantages and disadvantages. But in most cases, even the free expert advisor can enormously simplify a trader’s life.
What is the best Forex EA robot in 2021? was last modified: November 22nd, 2021 by Sherry Hunter
If you work in the marketing industry, you’ve probably heard about mobile demand-side platforms or DSPs. However, if you don’t have a deep understanding of how this tool works and why you may need it for advertising, keep reading the article!
A DSP is used by marketing agencies and brands to manage ad and data exchange accounts as well as different supply-side platforms through one interface. This software is a great solution to quickly buy mobile and tablet impressions at auctions. You can do it in real time through private marketplaces or direct deals. Purchasing mobile advertising space becomes much easier for media buyers since they can make bids in bulk at lower prices. But this is not the only benefit of a DSP! Check the list of demand-side platform advantages and features below.
Advantages of advertising with a DSP
In-app tracking dsp mobile app
Since apps collect first-party data, they provide advertisers with lots of important parameters, such as user gender, age and geo-location. This data helps marketing experts identify right user segments and find the best-performing audience Eventually, ads reach potential customers faster and drive better results.
Precise targeting
In contrast to a web environment that may become entirely anonymous in the near future, mobile IDs are really helpful in tracking user performance in the long run. Device IDs provide marketers with more accurate information on user engagement. Specialists can see the exact number of ad clicks and views in the app. This is extremely beneficial for advertising campaigns. Thanks to accurate targeting, your conversions can significantly grow with a DSP.
Engagement boost
As an advertising expert, you must realize that apps allow for highly engaging and less disturbing ad formats. Users are less likely to be irritated by advertising because it appears during the pauses in their activity. Since they don’t come across boring banners, they may have a good and long-lasting impression from your creatives. Moreover, they may even like your ad if it provides some in-app bonuses for viewing.
High CTRs
Click through Rate is called CTR. The statistics gathered by popular brands shows that in-app ads drive higher CTRs than web ads. The Marketing Dive reported that the average CTR for apps is 0.58%, while for web it equals only 0.23%.
The difference is dramatic, isn’t it? Additionally, Appssavvy reported that a DSP mobile app performs nearly 11 times better than traditional banners. As you see, this type of advertising is simply more effective.
No ad blocking
Unfortunately, in-browser blockers disrupt the effectiveness of web advertisement. Since the majority of people use blocking software, most Internet users are unreachable for your campaigns. But luckily, in-app environment doesn’t enable doing this. Hence, you can benefit from accessing various segments, including previously untapped groups.
Higher revenues
Since recently, there has been a dramatic switch from browsers to mobile apps. The eMarketer states that most people spend 90% of their time on smartphone apps, while the rest is taken by web. So no matter what business you have, you should take into account this behavioral change and make appropriate decisions. Consider the example of Facebook that increased its revenues from zero to over 40% of total earnings with the help of mobile apps.
Choosing a decent DSP
To pick the right demand-side platform, you should have a close look at the features listed below.
Software architecture
A good DSP must work well with different apps, browsers, operating systems and devices. As you might understand, huge amounts of data from numerous sources require a very powerful DSP technology. Therefore, you have to make sure that the platform you are going to use is capable of accommodating massive amounts of data and executing a big number of operations at the same time. A DSP technology must be advanced enough to reflect actual information in real time.
Targeting algorithms
As mentioned above, reaching the right market segments with your ads is crucial for success. Because of that, you should opt for a DSP that has the following targeting capabilities: geolocation, mobile device type, OS, user behavior, context and demographics. If all of these categories are offered by your vendor, then it can be a great choice.
Ad formats
To ensure high engagement rates, you should test different types of ads. Your DSP must support a wide range of ad formats, including videos, rich media and dynamic apps. By analyzing what works best for your potential customers, you can increase your business revenues. Also, make sure that creatives you are using allow for interaction, such as swiping, touching and expanding.
Safety
Before purchasing a DSP, ask a vendor about the security measures they take. To avoid troubles, your DSP brand must be safe. That means that the software must have in-built multi-layered anti-fraud system. There also must be mechanisms that detect fake clicks and track the number of real user impressions.
Performance reports
Successful advertising campaign is impossible with tracking its performance. Reports can provide you with a better understanding of how to get more customers from your ads. So you should opt for a DSP that provides frequent reports on your statistics. Having an updated information gives you knowledge about different aspects of your advertising campaign so you can optimize it and maximize your ROI.
Final thoughts
The main value of DSPs is that they allow advertisers to make multiple bids in real time and manage lots of ads from a wide range of publishers almost effortlessly. It ensures great transparency and makes ad tracking and optimization much easier. Hopefully, this article helped you better understand what a demand-side platform is and whether you need it for your marketing campaign.
What is Mobile DSP and Why Do You Need It for Your Programmatic Advertising? was last modified: February 13th, 2024 by Sherry Hunter