Why Is It Essential to Perform Mobile App Testing?

Posted on November 17, 2022 by Baba

Have this question ever occurred to your mind – why is it essential to go for mobile app testing? or what is the significance of mobile app testing?

Mobile app testing can get overwhelming when you consider the various operating systems versions, dozens of screen resolutions, all sorts of connection types, etc., that you will need to test. But one cannot wish for a successful mobile app release without it. Mobile app testing ensures that your app release is of phenomenal quality.

Let’s not beat around the bush and come straight to the point: what are mobile app testing and its importance?

What is Mobile App Testing?

Mobile app testing is the methodology of running tests against a mobile app to ensure that its usability and functionality meet the needs and requirements of its purpose before its final release.

It includes various testing types like security, performance, usability, and functional load and mobile-specific one’s certificate, installation, interruption, location, memory leakage, and many more.

Here are some basic things to raise curtains with before coming on to mobile app testing:

It ensures that you have enough test coverage. If you do not contemplate it, there are effective ways to improve it.
Choose your method of testing: mobile apps can be tested using the best mobile app testing tools, either on emulators or on real devices. The real device testing cloud allows you to test concurrently, use thousands of devices remotely, and record the results accurately.
You might be the old player in app testing, but still, there are broad areas of improvement. Planning a test, going for mobile app automation testing, and continuous testing are the general things that you can use to make the testing process flawless.

Why Is It Important to Go for Mobile App Testing?

Mobile app testing is rapidly increasing in today’s digital world. The most general errors found in hybrid and native mobile applications are deficient/lacking in performance, loading problems, responding to solutions, unresponsive elements, etc. These errors can be rectified with mobile app testing tools to be used before the final launch.

In this technology-oriented world, everybody uses a mobile-friendly website or a mobile app for business. And many new businesses are turning up daily with various apps hiding their internet spaces.

Some of the influential factors that verify the importance of mobile app testing are:

Use of native apps for messaging and calling, such as WhatsApp, Snapchat, Quick Ride Ola, Uber, messenger, telegram, and others.
Your main objective should be to offer your customer the best possible experience while running a business.
Testing mobile apps is a sovereign stage in the process of mobile app development. Thus, all app issues and errors can be easily rectified via mobile app testing.
Outstanding mobile app testing guarantees easy app launching without any problems.

Other Factors That Highlight the Importance of Mobile App Testing

Flawless user experience: The application should perform well, work smoothly, and be easy to use on their devices. If the application doesn’t meet the needs of its customers, they will rarely use the app or delete and uninstall it.
Pass mobile application store reviews: The Google Play Store, Apple App Store, and other mobile app stores review the submitted apps before launching them. They check the apps’ privacy policy, code, data management process, requested permissions, and more. Testing your mobile application before the final go will help you solve prime issues and pass the review test.
Prevents data from getting hacked: Some apps are required to gather users’ personal information, such as medical, financial, or other sensitive data. The organization owning an app has to guarantee that all the sensitive data and information related to user personnel should be well protected. A theft or leak of sensitive data can cause massive financial and reputational losses.

Nowadays, mobile apps are not only mobile applications. In the technological era of embracing change, we have evolved and got hybrid and progressive apps as well. With so many advancements, app testing has become a non-negotiable task.

Factors Contributing to Developing a Five-Star Mobile App?

The mobile app release costing error can be dangerous. Lags and bugs activate a hurricane of negative feedback leading to bad reviews and low ratings on the App Store or Google Play Store. It is a no-brainer that one-star-rated mobile applications rarely attract new users. But if you take up testing seriously, you can fly and achieve great ratings and a seamless customer experience.

Let’s look into some of the factors that trigger and influence people in getting high ratings and reviews of applications and what benefits of mobile app testing lead your app to rank high.

Performance

If a mobile app performance breaks down to meet the expectation of users, it’s unlikely that people will provide it with another opportunity. Performance is the primary stone of app quality, and you should give your best effort into the testing process before launching an app.

A mobile app will need a particular implementation to hit the top of the mobile app store list. And if your mobile app passes the test convincingly, no one can stop your app from gaining five stars indeed.

Intuitiveness

One should ask a user why they go for a specific app. Is that their favorite one? The answer most times is – they are easy to use. Since mobile applications do not come with a user manual, an excellent mobile app is all about providing a new user experience with minimal effort.

Intuitiveness is valued by most users and is something challenging to achieve when developing and designing an application. Always ensure that you test the experience of users using the application throughout the stage of the development life cycle.

Easy Feedback

An app that works seamlessly is an example of a perfect and thoroughly tested mobile app. But even the mightiest of quality assurance can only go through some testing cases. Sometimes users are the ones who find errors by themselves, and you need to provide them with a specific medium to communicate these bugs directly instead of jotting them down on your page. As a result, it helps build trust between your potential customers and your business.

Conclusion

In a nutshell, mobile app testing is as necessary as doing the checks of the airplane before its considered to be used for commercial flying. A professional mobile application development organization should concentrate on the quality and functionality of the product and look ahead to enhance the apps’ quality by offering new quality improvements. To stand out in the marketplace, it is vital to create a high-quality and user-friendly app. And Mobile app testing is key to turning a good idea into a great experience. And if you complete your task with proper planning in the app development process, you can design a five-star rating application that will become an instant success.

5 Ways That Drive Sales to Your Online Business

Posted on November 17, 2022 by Alycia Kuan

Online shopping has been rising for some time and was dramatically boosted by the COVID pandemic. With the right strategies, you can benefit from this trend by increasing online sales and building loyalty to your company. Here are five ideas to drive sales to your online business.

1. Choose a Reliable Hosting Service

A hosting service provides rental space on a physical server that stores all the data and files needed for your website to run correctly. Unreliable servers leading to unstable network connections can push your site offline, denying you viewership and sales. Choose a web hosting service with uptime scores over 99.5 percent for better website performance.

Apart from less downtime, here are several other things a good hosting service provides:

Better security: All information going through your site is automatically encrypted.
Frequent backups: You can recover accidentally deleted files, resolve update problems, and receive hacking protection.
Faster load time: When a page takes too long to load, a user is likely to click away.
Better search engine rankings: Website downtime and slowness can significantly impact your rankings.
Allowance for Growth: As your business expands, increased traffic is easily accommodated.

2. Conduct a Website Audit

A website audit provides an analysis of your site’s effectiveness, pinpoints needed improvements, and helps discover if you are optimized to drive sales to your site. Here is what a thorough website audit assesses:

Site Health: A “health” check identifies the number of issues your website has, which may include URL structure, 4XX and 5XX errors, broken links, duplicated content, and page loading speed (including mobile page speed). Responsive design ensures that your site renders properly on different devices.
Technical SEO: Assesses crawlability and indexability.
Security: Having HTTPS (Hypertext Transfer Protocol Secure) that encrypts user data is critical to high Google ranking. Possible security breaches and Google penalties are also assessed.
Keyword Performance: A review of keywords and search queries you are already performing followed by new keyword research to pinpoint fresh opportunities to improve rankings. (Research found that search makes up 65% of all e-commerce sessions.)
Off-Site Presence: An examination of backlinks, reviews, and social media (Google ranking looks at social media performance).
Conversion Rate: An assessment of the effectiveness of lead forms, CTAs, checkout flow, etc.
Competitor Analysis: A look at websites competing in your target market.

3. Drive Sales By Improving User Experience

If site visitors are leaving without buying, it may be because of poor user experience. Note where users struggle or easily make missteps. Here are some ways to fix user experience problems:

Upgrade Customer Service: A survey found that 84% of respondents took customer service into account when making a buying decision. Your contact page should clearly show your phone number, email address, and chat. An FAQ page helps provide immediate answers. Important: When someone contacts you, respond promptly.
Provide a Chat Feature: Add one, monitor it constantly, and include an auto-response letting users know when you are available.

Note: Virtual Agent Technology (VAT) is a plug-in that immediately answers common questions.

Make Checkout Simple: Checkout can be a big sticking point for sales. Break up the procedure into several pages or an expanding page, so the prospective buyer isn’t overwhelmed with information fields. Provide a guest checkout option.
Keep Shipping Costs Low: Consumers don’t tend to think about shipping costs until they reach checkout. Many abandoned shopping carts result from extra charges like shipping. Build shipping costs into your prices so you can offer free shipping. If this isn’t feasible, offer free shipping for a minimum order or provide a flat shipping rate upfront.

4. Drive Sales by Understanding Your Target Audience

Good marketing decisions depend on an in-depth understanding of your potential customers that enables you to focus on qualified prospects, guide effective product development, and align work across all aspects of your business.

Create a buyer persona (a representation of your ideal customer) to provide you with an in-depth awareness of what your targeted audience needs and wants and enable you to create resonating messaging. Research data should include:

Age and sex.
Career path or professional background.
Goals – what do they want to achieve?
Where they live – cities, suburban, rural areas.
Hobbies/pastimes.
Role played in the purchasing decision.
Challenges – what obstacles are they trying to overcome?
Preferred method of communication.
Where they go for information.

You also should research how paying customers found their way to your site so that you can better focus your marketing efforts.

Examples: If lots of cookware sales result from a blog post about healthy eating, write more on that topic. If Facebook ads account for most sales, invest in more advertising.

5. Create Interesting Content

Content providing relevant and interesting information helps prospects find you through SEO. Search engines prioritize pages that provide consistent content, so write new posts regularly. Also, address ways to use your products or common issues related to them.

Example: If you sell dog toys, write about fun games to play with your canine friend or how to help dogs with separation anxiety.

Your content and messaging should highlight what you offer that no one else doesn’t. Understand what makes you different and shout it from the virtual rooftops. Include it in your tagline and home page, place it prominently in social media ads, and highlight it in your email marketing campaigns.

You also need high-quality pictures that highlight your product’s best features. However, photos should accurately represent a product to avoid a high return rate because the received item looks different than the photo. Include more than one product image – three or four is ideal.

Consistently sharing content on social media helps new customers find you and builds loyalty with current ones. Connect your online store to your social media accounts so users can easily make a purchase.

Final Thoughts

There are a lot of good ideas to select from, so choose those that work best for your online business and dive in!

Alycia Kuan is a digital marketer from WebRevenue. She has a passion for yoga, music and loves to share her thoughts on e-commerce. She likes exploring the latest trends in digital marketing and SEO. Say hi to her on LinkedIn.

What Is Cryptocurrency? Internet Money, Virtual Currency, or a Commodity?

Posted on November 16, 2022 by Penny Ortiz

Is Bitcoin considered a form of internet money, a virtual currency, or a commodity? The answer is that in can be all three. There are about a thousand cryptocurrencies in the world, but the most famous is Bitcoin. Recently, attention to Bitcoin has increased in the world due to the rapid growth of their prices.

“This is a new type of asset that is different from our usual money or other financial assets. It differs from money in that you own the currency directly and for this, you don’t need a bank or some licensing authority. It is stored in a personal electronic wallet,” explains an expert.

A unit of cryptocurrency is a code that is born as a result of complex computer mathematical calculations. To trade as a professional use the biticodes trading soft.

What Can You Buy With Cryptocurrency?

If you find a seller who will accept cryptocurrency, then you can buy anything. There are enough retail outlets, restaurants, cafes, and other establishments that accept the same bitcoins for payment. Gradually, other cryptocurrencies are also being used in this way as well. If someone wants to spend their cryptocurrency, you can find a list of places that accept it on the Internet.

“Another matter is that, given the growth of the cryptocurrency exchange rate, it is not entirely profitable to spend it now, it is profitable to buy and hold it,” the marketing director of the Bitcoin agency is convinced.

How Much Is 1 Bitcoin Worth?

Today, bitcoin is worth about 16,552 dollars for 1 virtual coin. And the price is formed depending on the demand. If a lot of people want to buy it, then the price goes up, if more people want to sell it, then the price drops a little.

Traders successfully make money precisely on these price fluctuations. That is, it is a game on the cryptocurrency exchange. Legal trading can be done with dex.ag.

There is a risk that you will buy a cryptocurrency at one price and it will fall. You need to be ready for this, and be careful not invest more than you are afraid to lose.

You Can’t Make Money, but How Can You Extract It?

It is possible to find an employer that pays in cryptocurrency, but most likely it will be possible to do this only with a foreign partner in the IT field. A company like Immediate Momentum can help you with converting fiat to crypto and back.

Legal Entities, in Principle, Cannot Officially Use Cryptocurrency Now, Including Wages

The extraction of cryptocurrency is called “mining”. It takes place with the help of special computer equipment. You also need a special program that allows you to choose what you will “mine” and where. All this needs to be configured and studied, and for this, there are special forums.

“Mining” is the basis of network activity. “Miners” calculate the same blocks that are included in the same bitcoin transaction. Without it, the process is impossible. “Miners” receive a reward for finding these blocks, plus they also receive commissions for transactions that they credit to the block,” the specialist explains.

To earn on cryptocurrency, it is not necessary to invest large amounts, but it increases earnings and probability.

Bitcoin is now very difficult to mine because the equipment for mining bitcoin is highly specialized and expensive. Ordinary users successfully mine other cryptocurrencies for ordinary video cards of home computers or build farms in which only a few cards can be placed.

Will Body Image Kill the Metaverse Fantasy?

Posted on November 15, 2022 by Hamza Razzaq

Look at the image below of Zuckerberg’s avatar vs Zuckerberg’s “dadbod”. What you will see is a deliberate misrepresentation here. The avatar presents the ideal body shape of a 30+ years old man with perfect skin color and appearance.

Seems impressive, right? But what are the consequences on the body images of employees when avatar-based metaverse becomes a new normal in the corporate sector? Is this something that will plague Meta as badly as Facebook and Myspace’s body image issues? Let’s explore this point in light of the new “legs” announcement by Meta.

Legs are coming to Meta’s Horizon Worlds Metaverse

Meta recently conducted the Meta Connect event where Mark Zuckerberg provided an avatar-based presentation and announced new developments by Meta, including the main news that legs are coming into the company’s Horizon Worlds Metaverse. Previously, the avatars were just floating in the Metaverse with no lower body parts. However, now the avatars of users will have legs too, meaning that you will have a full avatar body now.

Why the legs news is so talked about because adding legs is a big challenge not just for Meta but other VR competitors as well. The VR headsets can only detect hand and facial movements, while legs movement is often blocked by the hands or not seen by the headset. Therefore, the Meta is now using an AI-based predictive model to detect the orientation and movement of legs.

With legs and a complete body avatar, many are doubting how this will impact the body image concern of users which is already a well-debated topic for social media apps. But before we jump into that discussion, let’s quickly take a look at body shape issues with social media platforms.

Body Shape Concerns with Social Media Platforms

One of the reasons social media platforms got the attention and popularity across the world was the way they let users connect with their family and friends and let them know what’s going on in their lives. Over the years, social media platforms have grown a lot in terms of features and usability. Today, social media platforms are highly driven by celebrities, models, or so-called “social media influencers” that attract followers with their premium lifestyle or perfect body shape.

Although watching your favorite celebrities seem like a fun activity, deep inside you start hating your body image. That’s what has been in the debate ever since social media platforms have become a part of our lives. In fact, there are numerous researches on the impacts of social media and body shape concerns.

Other than getting manipulated by the perfect body shape of your celebrities or models, the growing use of filters and editing toolkits is further worsening the whole environment. There are filters that can turn your face into perfectly glowing skin. Similarly, there are editing tools that can transform your whole body into a perfect model-like shape. So, imagine one of your close friends posts an image of him/her on Facebook or Instagram with a stunning body shape and glowing skin. What it will make you feel? You will walk to the mirror and feel disappointed about your looks. However, if you try the same filters and editing, you might even look better than your friend. That’s how social media is impacting our mindset about our body shapes.

Role of “Legs” in Affecting Employee Body Image

Metaverse is not just about building virtual worlds and using them for gaming, it can have tons of other corporate-level benefits. Meta is collaborating with Microsoft to add the Office suite into its Metaverse. Similarly, Meta is also partnering with Zoom to enable avatar-based virtual meetings. So, the Metaverse is eventually going to provide employees with new ways of interacting and collaborating.

With the announcement of legs and the full body avatar, Meta is gradually heading towards providing a complete lifelike experience to users. However, it is again rising the concern of unrealistic body shapes of avatars. Just as an example, see the below picture of the avatars of Mark Zuckerberg and his Meta exec Aigerim Shorman. What you see is that they are looking well-shaped and well-dressed, but they look a lot different in their real life.

Once legs are linked with avatars and the Metaverse becomes a go-to place for employees to virtually interact and collaborate, it can negatively affect their body shapes. It is because they will create a perfect avatar of themselves with the ideal body shape they want and then use it for interacting with their colleagues. So, if those employees are working remotely, then this means that their actual looks are hidden from the team. They no longer have to dress up or keep up with maintaining body shapes because no one will be able to criticize them for their body shape. Eventually, it can lead to weight gain, which can impact the health and productivity of employees.

If we compare social media’s impacts on body image with that of metaverse avatars, then there is one major difference. In the case of social media, the influence is triggered by celebrities/models that make their followers feel bad about their body shapes. On the other hand, avatars make employees design their ideal body image and feel less worried about maintaining their actual body shapes. Overall, both social media and avatars can cast their negative effects on their users’ body images.

Final Thoughts

Social media is part of our everyday life and seeing so many filter-based posts of celebrities, models, and influencers with unrealistic body standards are negatively impacting teens and young adults. On top of that, full-body avatars are going to worsen the whole situation, especially at the corporate level. When employees no longer have to worry about the criticism they might face due to body shape, they can become more reckless about it.

One solution to address avatar impacts on body image is by auto-designing the avatars by seeing the actual body shape of the user and giving them limited customization options. However, this does not seem to get implemented by Meta and other VR services. Overall, it might take a few more years till avatar-based meetups become mainstream, so the actual impact of avatars on body image can be better guessed after that.

How to Recover Deleted or Unsaved Word Documents for Free?

Posted on November 15, 2022 by Irina Upadhyay

Have you accidentally closed Microsoft Word without saving the document you were working on? Lost the unsaved Word documents due to a random crash? If yes, then you can easily recover the unsaved Word documents in Windows 10/11 from the Temporary files, AutoRecover Files, or File Backup.

However, to recover the deleted Word files in Windows 10/11, you need to do it from Recycle Bin, Local Backup, Cloud Backup, or data recovery software.

This article will show you an efficient and easy way to recover unsaved and deleted Word documents in Windows 10/11.

How to Recover Unsaved Word Documents?

The Microsoft Word application crashed, and you haven’t saved the Document? Don’t panic. Take a deep breath; you can get your unsaved Word document back by following the below-mentioned tips to recover an unsaved Word document.

AutoRecover feature of Microsoft Word can help you recover unsaved documents. While working on a file, if Microsoft Word crashes or your system freezes, you can recover your data only if the Autorecover feature is enabled in Word. Follow these steps to recover unsaved word documents using Autorecover:

Open This PC and type .asd in the search bar at the top.

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Wait for some time for the search result, and then look for the file you want to recover.

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Click to open the file in MS Word and then choose Save to store the file at your desired location.

2. Recover Unsaved Word Docs with Document Recovery

If Word crashes or closes abruptly, it automatically restores unsaved Word documents. You can find these unsaved Word documents under Document Recovery on the left panel.

Open the Word Document once your PC restarts.
You can see the Document Recovery panel on the left side.

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It shows the Auto-saved versions of your Word files with timestamps.
Open the file you want to recover and then choose to Save it.
In the next pop-up, choose what you want to do with other recovered files.

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3. Restore Auto-Backup File

Microsoft Word has a fantastic ‘Backup copy’ feature that creates the backup copy of your File. This file has a .wbk extension, and you can follow these steps to restore the auto-backed up files:

Go to This PC and type .wbk in the search.

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From the scanned list, choose the file you want to recover.

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Rename the file and click Save.

4. Recover Unsaved Word Documents from Temporary Files

The Temporary files feature comes handy when processing a Word Document. These files hold information temporarily to avoid any data loss situation caused due to sudden power outages or program shutdowns. The temporary files are found in the Application Data folder under Microsoft and Temp folder in the Local Settings. Recovering unsaved Word documents from temporary files is easy if you follow these steps:

Click the Search icon and choose Documents from the option.

Type .tmp in the search and click Enter.

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The scanned result will appear; you need to look for the file you want to recover and Save it.

How to Recover Deleted Word Files?

Let’s run you through several methods which can be helpful to retrieve a deleted Word file.

1. Recover Deleted Word Document from Recycle Bin

All your deleted files and folders go to Recycle Bin, which makes restoring data from the Bin easy. Moreover, Windows are configured to empty the Recycle Bin after 30 days automatically, so restore any important data immediately from this trash application. Follow these steps to recover deleted Word files from Recycle Bin:

Double-click on Recycle Bin to launch it.

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Browse the files in the Bin to check for the files you require.
Right-click on the desired file and choose the ‘Restore’ option.

The recovered Word document is saved at its original location.

2. Recover Deleted Word Document from OneDrive

With OneDrive or Microsoft 365 subscription, you can enable the sync-up feature to save your files in the OneDrive account instead of locally saving them on your system. Moreover, OneDrive has its own Recycle Bin from where you can recover deleted Word Documents.

Go to the OneDrive homepage and sign in to your account.

Now go to Recycle Bin and open it.
Select the deleted Word documents you want to recover and click Restore.

3. Recover Deleted Word Document from Local Backups (File History)

The File History utility of Windows 11 can help you recover permanently deleted files only when you have enabled it earlier.

Click the Windows icon and type “Restore your files with File History.”

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Click Open to launch File History.

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Find the documents you want to retrieve and click Restore to save the file to its original location.

4. Recover Deleted Word Documents Using Data Recovery Software

If none of the above methods help you recover unsaved or deleted Word documents, your best bet is to use data recovery software. Use Stellar Data Recovery Free software for Windows to recover deleted or corrupted Word Documents, photos, and videos from all types of storage drives. It ensures 100% data retrieval in all data loss conditions like data corruption, accidental deletion, and virus attack. Follow these steps to recover deleted Word documents using Stellar Data Recovery software:

Download and launch the Stellar Data Recovery Free software.
Select Office Documents in the ‘Select What to Recover’ screen and click Next.

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Select the location, toggle on the Deep Scan button at the bottom and click Scan.

Wait for some time for the scan to get completed.
Now preview the files from the scanned list and click Recover.

Browse the location to save the recovered files.

Tips to Prevent Data Loss Scenario in Word Document

Losing a Word document you’ve spent so much time working on can be annoying. Although you can easily recover unsaved or deleted files, following a few simple tips can help prevent data loss in the first place.

Make sure to enable the AutoRecover feature in Microsoft Word.
Take multiple backups of your documents across different devices.
Use advanced options like tracked changes and versioning features to avoid user errors.

Conclusion

Whether your Word document was unsaved, deleted, encrypted by malware, or corrupted, you can easily recover it with Stellar Data Recovery software. Make sure you take regular backups of your system so that you can recover the document using backup. Moreover, ensure you have enabled the Auto Recover feature in Word, so you never have to worry about losing a Word doc again.

How to Build a Strong Online Presence: A Go-to Guide for Startups

Posted on November 14, 2022 by Charlene Brown

If you are a startup, then you know that having a strong online presence is essential to your success. In this blog post, we will discuss the steps that you need to take to build a successful online presence for your business. We will cover everything from creating a website and developing a social media strategy to driving traffic to your site and generating leads. So, whether you are just starting out or you are looking to improve your current online strategy, this blog post is for you!

1. Create a Website

The first step to building a strong online presence is to create a website for your business. If you do not have a website, then you are missing out on a valuable opportunity to reach potential customers and promote your brand. A website allows you to showcase your products or services, provide information about your business, and generate leads. Not sure where to start? There are plenty of resources that can help you create a professional website, even if you are not a web developer. Once you have your website up and running, be sure to include calls to action (CTAs) so that visitors know what they should do next. For example, you might include a CTA to sign up for your newsletter or download a white paper.

2. Internet marketing

The next step is to start driving traffic to your site. There are a number of ways to do this, but one of the most effective is through internet marketing. You should know that internet marketing service refers to the process of promoting your website through online channels, such as search engines, social media, and email. By using internet marketing techniques, you can reach a wider audience and generate more leads. For instance, if you want to use social media to drive traffic to your website, then you should consider creating a social media marketing strategy. This will help you determine which platforms to focus on, what kind of content to post, and how often to post it.

3. Develop a Social Media Strategy

In addition to driving traffic to your website, you also need to focus on building a presence on social media. Social media is a powerful tool that can help you connect with potential customers, promote your brand, and generate leads. However, it is important to remember that you cannot just randomly post on social media and hope for the best. You need to have a strategy. First, you need to decide which social media platforms are right for your business. Then, you need to create content that is valuable and relevant to your audience. Finally, you need to actively engage with your followers and build relationships.

4. Generate Leads

Once you have built a strong online presence, you need to start generating leads. There are a number of ways to do this, but one of the most effective is through content marketing. Content marketing is all about creating valuable and relevant content that will attract your target audience. You can create blog posts, whitepapers, ebooks, and more. The key is to make sure that your content is helpful and informative so that people will want to do business with you.

5. Convert Leads into Customers

Another step is to convert your leads into customers. This is where your sales skills come in. Once you have generated a lead, you need to reach out and contact them. This can be done through email, phone calls, or even face-to-face meetings. The goal is to build a relationship with potential customers and convince them that your product or service is the best solution for their needs. For instance, if you are selling a new software program, you need to show them how it will solve their specific problem.

6. Analyze and Adjust

Finally, it is important to analyze your results and make adjustments as needed. This means tracking your website traffic, social media engagement, and lead generation. Then, you can determine what is working and what is not. From there, you can make changes to your strategy so that you can continue to improve your online presence. For instance, if you are not getting much traffic from your blog posts, you might want to try a different approach, such as guest blogging or creating infographics.

By following these tips, you can build a strong online presence for your startup. Just remember that it takes time and effort to see results. So be patient and stay consistent with your efforts. soon you will start to see the payoff. However, by following the steps in this blog post, you can set yourself up for success. So, what are you waiting for? Get started today!

Excellent Tools That Every Manager and Business Owner Needs to Hear About

Posted on November 14, 2022 by Charlene Brown

If you run a small or large company, you will want to know about the software and tools that you could be using to make your business run more smoothly. Starting with Sage 200, the perfect software solution for business management, we will recommend some intelligent tools that you can employ to make the most out of your business. We will also look at work shift makers for staff and task management tools that managers can use to stay on top of all projects. These tools can revolutionize the way you work. Stay modern with the latest business management digital tools.

Why Use Modern Technology to Run a Business?

Running a business, large or small, is an intricate and many-layered job. You have to know the ins and outs of all areas of your company and have a comprehensive and holistic approach to managing all projects and staff. You might be resistant to letting a computer take some of that responsibility as it feels like letting go of the reins.

However, this is not the case. A well-chosen software solution that is designed to help you run and manage a business will enhance your experience in every way. You will be in full control of business affairs, but with a more streamlined and efficient business model. Clever technology saves you time and effort, makes processes more efficient, and generates and analyzes data for future improvements.

Sage 200

Whether you run a small or large business, your business management processes can be significantly improved and streamlined by Sage 200. This clever software delivers a robust business management solution to boost sustainable growth. The Sage 200 software incorporates financials, commercials, customers, supply chain, and business intelligence. Industries such as retail, wholesale distribution, manufacturing, professional services, and SaaS are all well-suited to Sage 200.

This software will help your business to nurture customer relationships by delivering a joined-up and thorough approach to sales, marketing, and service. You will be able to manage inquiries quickly and effectively and support requests will be tracked and actioned to ensure every customer receives an efficient and helpful service.

Work Schedule Makers

If you are in charge of setting employees’ shifts, then you could benefit from using a digital schedule maker. These clever tools go far beyond Excel or Google Sheets. A digital schedule maker will input your employees’ hours and shifts without causing any overlaps, gaps, or conflicting shifts. Additionally, many scheduling tools take into account shift differentials, making it easier to manage varying pay rates for evening, overnight, or weekend shifts. Managers can save a lot of time and effort organizing the staff rotation by using a schedule generator.

It is all too easy to make common mistakes when you are shift planning, such as forgetting when staff needs time off, using old-fashioned methods to plan, such as Excel or pen and paper, or distributing shifts unequally. The best way to keep track of shifts, make sure work hours are equal and fair, and keep employees accountable is to use smart software that will sort the schedule for you.

Task Management Tools

Being a manager is not always easy, but when you have software for task management that can generate workflows, analyze your business data and leverage relevant data insights, integrate 1000s of apps, and automate work transactions, you can save a lot of time and stress. There are several great task management tools online to choose from. Give this management approach a go and see if you ever go back to managing projects without technology.

It is important when you are choosing a task management tool to do your research thoroughly so you can choose the right software for your business and specific work needs. You can ensure that you pick the right one for your business by reading online reviews and testimonies written by satisfied customers. Moreover, check supplier websites for information about specific features and perks of each software. This could make all the difference to your management role

Now you are familiar with some of the essential tools at your disposal, you should be ready to revitalize the way you run and manage your business. You can streamline your sales, marketing and service outreach for customers by using Sage 200, which also improves your commercial and financial operations and other essential aspects of running a business. On top of this, you can use a schedule maker to help you organize staff shifts, keep working hours fair, and avoid issues with schedules that leave you short of staff. Finally, you can use a task management tool to keep on top of all projects and track progress effectively.

How Implementing Automated Processes Can Better Your Business

Posted on November 13, 2022 by Charlene Brown

The point is to have the computer do as much work as possible for you so that you may spend less time on it. To develop a winning strategy for your company, you need to be familiar with the various subfields that make up the automation field. It is common practice to mix several automation tools for the best outcomes. Robotic and business process automation are two examples of process automation software. Various systems exist, each with its approach to automating routine operations. Businesses may automate their processes using software robots from beginning to end.

Improves Customers Relations

Automated process bots are available 24/7 to provide quick service to customers. They’re not always open for business, but they can simultaneously handle requests from several different consumers. The automation tool may communicate via several channels, including email and text messages. Today’s fast-paced society requires equally quick solutions. And it demonstrates to clients that you respect their time. Personalized experiences are increasingly important in today’s battle to keep customers happy. The newest generation of consumers expects brands to remember their shopping habits. Fortunately, it’s often simple to keep tabs on clients’ preferences and tailor their experience accordingly. You may target your audience more effectively with an elt platform that uses tools like customer data integration and monitoring to deliver personalized content. Relationship management with clients is a standard method for achieving this customer relationship management. Many automation solutions provide customer relationship management features to manage better and analyze data about existing and new clients.

Get Things Done More Quickly

It stands to reason that automated procedures would be quicker than the status quo of manual ones. Consider the business practice of placing purchase orders. Manual processes generate reams of paper that can go misplaced as they are passed from person to person and necessitate additional time spent carefully noting down specifics. On the other hand, business process automation allows for the submission of purchase orders and increases productivity by enabling workers to multitask.

Lessen Expenses

Every business owner has two primary concerns: saving time and money. As a result of their sequential character, manual procedures are inherently more time-consuming than their automated counterparts. While it’s true that a computer can’t do some jobs, you might be surprised at how many are. Automating routine processes saves time and helps save resources like paper and ink by eliminating the need to fill out and mail customer orders manually. The annual time and material savings are substantial. Consider the yearly costs of supplies like paper, ink, and envelopes and the time invested in this task by individual employees.

Decreased Error Rate

Accuracy is crucial in any industry. Thus it’s always best to double-check your work. Incorrect actions should be avoided rather than corrected. Inconsistencies and variations in quality will plague your output if accuracy is compromised. This is not what any company desires. A wide variety of machines are available for use in automating tasks and raising standards of quality and reliability. Automating business procedures means no more paper forms are needed, and the appropriate information must be entered in each blank before a form is submitted. When there are fewer mistakes, less time is required to find and fix them. Having this confidence in the quality of what you’re offering will make it much simpler to keep your customers happy. That might aid in client retention and bring in new ones through recommendations. Please do not discount the potential significance it may have for your business in the future.

Enhance Productivity

To remain competitive, businesses of all sizes always look for ways to increase productivity. Automation is something to think about if you want to maximize efficiency. It’s all about minimizing time spent on pointless procedures. That’s the sort of thing where machines excel and humans falter. It’s easy to see how automation could be put to use in a wide variety of contexts. Machines can perform the same task again without losing quality or wear and tear. It’s human nature to speed up or slow down at certain times of the day. However, automation can significantly improve the effectiveness of some tasks. Robotic process automation can carry out isolated tasks, such as communicating with consumers via email which is quite bulk.

Organizations of any size and industry can benefit from a business process automation tool. There is no need for expensive IT infrastructure or specialized programming. Even if you have no experience with programming, you can make automated forms and workflows. In addition, forms can be integrated into error-free, time-saving, and transparent procedures. Your company’s documents can seem identical for a smooth transition from paper to digital.

The Effectiveness of Game Co-development

Posted on November 12, 2022 by Yuriy Denisyuk

It’s safe to say that the gaming industry is one of the largest industries in the world, and it’s just expanding. Co-development is emerging as a popular strategy for achieving this expansion.

Players have high hopes for a rewarding experience in light of the industry’s expansion. These requirements are only increasing as the gaming industry expands and more and more massive studios create epic games that can last for dozens or even hundreds of hours. If not big games, then at least games that are well-made, interesting, and difficult in some way.

What is Co-Development?

As the name implies, “co-development” involves teamwork between the game’s main development studio and a number of outside studios. These businesses are capable of handling any scale of development. Co-development, in contrast to outsourcing, which consists of handing off the entire project to an outside company, is a collaborative effort. It results from several different studios working together to create a great whole. Companies have developed several games in tandem, including Magic Media, Pingle Studio, and Ringtail.

How Can Co-Development Help Games Out?

Companies of all sizes can benefit from collaboration; sometimes, it’s larger corporations looking to grow an existing initiative, and other times its startups with great ideas but not the resources to bring them to fruition. Suppose a studio is the sole owner of the IP at hand.

In that case, they may not want to subcontract a portion of the work but rather remain intimately involved in the project daily and hire another co-development studio to integrate with their existing workforce seamlessly. It’s like obtaining an entire team or only the members you need right away. A co-development studio is helpful if the scope of a project grows beyond initial estimates or if more time or workers are needed to complete the task than initially anticipated.

What Advantage Do You Have When Co-development Is in Place?

Co-development benefits because these organizations have seasoned professionals to handle every facet of making a video game.

We are familiar with the different difficulties that can arise during project construction. They can find answers to potential issues if they work with experts. Co-development also enables publishers to use the expertise that may be lacking inside.

1. Save more on your games

When working on a project with a co-developer, you can cut costs by paying for the time and effort required by the hired team. This is helpful because it eliminates the need to budget for regular wages, benefits, vacation time, training, or extra taxes. You won’t have to worry about providing the necessary software and gear because the outsourced staff will use their own. The cost of software licenses alone might run each artist between $5,000 and USD 10,000. Companies like Styngr support game funding for games, artists, and Metaverse experiences.

2. You will save lots of time

Some might worry that the project will become more difficult to manage and produce fewer results if it is outsourced to a game studio. But the truth is that you’ll be able to free up more time that you may put to better use elsewhere in the business. You may spend that spare time growing your company, boosting output and earnings.

3. Quality of service will be better

According to XDS’s analysis of industry trends for 2021, prospective clients should prioritize service quality when selecting an outsourcing studio. Since co-development studios typically have in-house specialists for every facet of game creation, you can rest assured that you’ll receive the best results.

4. Professional tools are more efficient

It is crucial to stay up with the constant improvements inside games to remain competitive. To achieve this goal, you must utilize the industry’s most recent software and hardware. Of course, this has the potential to result in enormous expenditures, but working with game studios grants you entry to the industry’s top game production tools, which can significantly improve your games.

Service providers and developers/publishers now prefer using open-source game engines like Unity and Unreal to facilitate external development, as opposed to proprietary ones. Outsourced companies are more likely to use Unity games, especially indie games, while large AAA studios prefer Unreal. This isn’t a hard and fast rule. Instead, it is a personal taste.

5. More innovation and creativity

The best ideas come from collaboration amongst teams, so be sure to hire a complete one so that you can pool resources and skills to develop sturdy alliances and exciting games. When faced with the need for originality and ingenuity, a whole team is always the best option.

We’re pleased to supply the expertise and manpower you need to design, develop, and ship your video game without exhausting your in-house team’s resources.

6. Project completion is faster

The work quality and capacity of the team are crucial, but so is the total size of the group. Fifteen employees will undoubtedly finish the job in half the time it would take two. By bringing in a large number of experts, we were able to do the job in record time and beat the deadline by a wide margin.

7. Better ideas and scope of the project

Creating a game in-house has many advantages, but it may also stifle creativity. No matter how diligently you plan and how well you organize, it is challenging to perform these tasks without going overboard. This advantage of co-development is easy to miss if one does not have a long-term viewpoint. If you want to create a genuinely exceptional game, though, you’ll need the input of a large group of experts.

Conclusion

To wrap up, Co-development in games can be a very effective strategy for creating AAA games. Because of the overflowing ideas and creative standpoint, everyone can share their general vision for the project co-development and save companies time, money, and manpower. Working on big projects will always be a hard thing to do.

Still, with Co-development, the entire company’s progress will go along smoothly compared to working on the project without any support from a different group. Having a hand to help in projects, whether big or small, will always be a great idea.

How To Get The Most Out Of Your New Device Ecosystem

Posted on November 11, 2022 by Scott Fluent

If you’ve just upgraded to a new device ecosystem, congratulations! This can be exciting as you discover all your devices’ unique features and possibilities. However, setting up your ecosystem correctly is crucial to get the most out of it. For example, if you’ve upgraded to the Apple ecosystem, and are looking at how to use the Helm repository by JFrog in your development workflow, make sure you have correctly set up Helm on your Mac.

Once you have your devices set up, it’s essential to learn the basics of each device and what they can do.

Make Sure You Set Up Your Device Ecosystem Correctly

1. Establish ground rules from the outset: When you first set up your new device ecosystem, it’s important to establish ground rules for how and when you’ll use each device. For example, will you only use your laptop for work and your tablet for entertainment? Or will you allow yourself to check your work email on your phone? Establishing these ground rules early on will help prevent frustration down the road.

2. Keep your devices synchronized: Once you have multiple devices, it becomes even more important to keep them synchronized. That means ensuring they’re all running the same operating system and using the same app store. It also means keeping your data backed up in multiple places, so you don’t lose anything if one device fails. You can also share them with family with iOS’ Family Sharing feature.

3. Take advantage of automation features: Most modern devices come with built-in automation features that save you time and energy. For example, many phones now have settings that can silence all but essential notifications after a particular time at night or during specific events like meetings. Utilizing these features can help you stay productive and sane while simultaneously using multiple devices.

Learn The Basics – How To Use Each Device And What They Can Do

1. Read the instructions: This one may seem obvious, but it’s essential to actually read the instructions for each device and learn how to use them properly. This includes basic functions like making a call or sending a text and more advanced features like connecting to wifi or setting up a new email account.

2. Experiment with different apps and settings: Once you understand the basics of your devices, start exploring different apps and settings to see what they can do. Many devices have hidden features you may not discover unless you spend some time playing with them.

3. Take advantage of online resources: If you ever have questions about using a particular feature or troubleshooting an issue, don’t be afraid to utilize online resources like FAQ pages or forums. Chances are, you’re not the only one with that question, and there may already be a solution out there.

Connect Your Devices To Create A Cohesive Experience

1. Use cloud storage to access files on multiple devices: One of the benefits of having a device ecosystem is being able to access and edit important documents from any of your devices. Utilizing cloud storage options like Google Drive or iCloud can make this process much easier and more seamless.

2. Connect your devices through Bluetooth or wifi: Many devices now can connect via Bluetooth or wifi, allowing you to transfer information between them quickly or even use one device as a remote for another. For example, you can connect your phone to a wireless speaker to play music or connect your laptop to a printer to print documents.

3. Set up universal notifications: Many device ecosystems offer the ability to set up universal notifications, meaning that important alerts like text messages or emails will appear on all of your connected devices. This can help ensure that you never miss an important notification, no matter what device you use.

Troubleshoot Any Problems That May Arise

Sometimes, new technology can have hiccups. But don’t let that discourage you from getting the most out of your device ecosystem. When issues arise, try to troubleshoot them before seeking outside help. Check for updates on all devices and make sure they’re all properly connected. You can also search online for solutions or reach out to the manufacturer for support. Remember, keeping your devices updated can prevent many potential problems down the line.

Are There Any Drawbacks To Using Device Ecosystems, And What Can You Do About Them?

One potential drawback of having a device ecosystem is losing track of all the devices and their functions. To prevent this, make sure to create a system for organizing and keeping track of all your devices. Also, it’s important to be mindful of privacy and security when setting up connections between your devices.

Make sure to regularly update your software and use strong passwords to protect yourself from hackers or unauthorized access. Additionally, constantly upgrading your devices can become expensive over time. Consider creating a budget for technology upgrades and stick to it. And don’t forget about recycling old devices responsibly to minimize environmental impact. Overall, with some planning and awareness, you can enjoy the benefits of a device ecosystem while reducing any potential drawbacks.

How to Create Powerful Meta Keywords and Meta Descriptions to Rank on Google Serp

Posted on November 10, 2022 by Mary Lyons

Meta keywords are meta tags you can employ to teach search engines more about the content of a page. They are hidden from view by visitors and can be discovered in the HTML source code of a webpage.

A special kind of meta tag called a “meta keyword” can be found in the HTML code of a web page and helps search engines understand the subject of the page. Regular keywords display on your page’s live, viewable page, whereas meta keywords appear “behind the scenes” in the source code of your page. This is how meta keywords differ from regular keywords.

Pick Keywords That Are Relevant to Your Webpage

When choosing or optimizing your meta keywords, the most crucial thing to remember is to make sure that each term appropriately matches the content of your pages. It serves no purpose to drive visitors to your website with irrelevant keyword terms. We can be certain that searchers will typically pay for the products or services they are looking for but will not be interested in irrelevant search results.

There is no escaping the truth that meta keywords aren’t as influential in SEO as they once were. Black-hat keyword stuffing is an easy way for websites to “game” the meta keywords field. Thus, meta keywords are no longer a significant factor in Google’s ranking algorithm. (Title tags and meta descriptions should be given more consideration than meta keywords.) However, they can still contribute in a modest but meaningful way to spreading your message and drawing visitors to your website. Every little bit helps in the cutthroat world of search engine marketing.

Use a Keyword Tool

The best keywords for your industry may be found with the use of keyword research tools, which also give you various possibilities to make the most of keyword usage across your entire SEO campaign. Yes, above all else, a good keyword research tool should assist you in locating crucial keywords.

If done manually or without the aid of a research tool, your conclusions would be out of date by the time you located the data you were looking for. All of these advantages can be incorporated into the application with the aid of a research tool so that you can quickly find what you need.

Consider utilizing these free tools to create a keyword list:

How to Write an Excellent Meta Description to Boost SEO

A meta description is a condensed paragraph or description tag in HTML that sums up the information on a webpage. The meta description is displayed underneath the page title and URL on a search engine results page (SERP).

For your meta descriptions to appear in the SERPs, you should be aware that Google bases meta description lengths on pixels. On desktop, the limit is 920 pixels or around 158 characters, and on mobile, it is 680 pixels or roughly 120 characters. The primary goal of a page’s meta description is to persuade users of social media and search engine results pages to click the link to your page. In essence, it draws visitors to your page and increases traffic!

A well-written meta description will enhance CTR, and Google may utilize this user-controlled statistic to evaluate a page’s rank position. Google claims that the meta description does not directly contribute to page rank benefits, but there is an indirect benefit.

Make sure to write your meta description with the user in mind. Users will click information that appeals to them and responds to their query. Searchers will value good content; all you need to do is tempt them to visit it.

In Conclusion

The most crucial thing to ensure is that the keywords you choose are relevant to the page in question, whether you want to arrange and build your meta keywords by hand or with software.

Google keeps making it harder to rank highly on its homepage. But if you know how to follow their guidelines, you shouldn’t have trouble using relevant keywords, publishing high-quality material, and focusing on your audience.

Everything You Need to Know About Agile Test Planning

Posted on November 10, 2022 by Chetan Kotadiya

Every innovative business using a Mobile app testing platform has shown some interest in embracing agile. No matter how sophisticated an organization is, it’s easy to crumble under the burden of poor and efficient systems or compromised collaboration and coordination among teams. The benefits of making the shift to agile are undeniable.

For instance, agile principles and practices offer increased visibility for the business. As businesses grow, the complexity increases, and anything with a greater complexity tends to slow down. While most forms drive their focus on speed while adopting agile, they can’t succeed without a plan.

One of the most widely proliferating misconceptions regarding agile is that you can succeed with it without any strategic planning. While you can certainly cut down a little bit on the planning duration, it’s impossible to ignore it completely. Instead of planning everything in the beginning with traditional development approaches, agile involves making a plan in small chunks. This post will take a detailed look at everything you need to know about agile test planning. Let’s dive right in.

Do We Need An Agile Test Plan?

Test planning works are different levels. We leverage the principles of simplicity and iterative development and ask what kind of data information or knowledge the teams in charge made at different levels.

So, we need an agile test plan since planning is one of the most important activities during a product’s life cycle. However, it’s essential to see it as something ongoing rather than a strategy to be done within the beginning itself. When we talk about an Agile framework, planning to be evolutionary by keeping changes retrospective and making frequent updates is a must.

The core value is responding to change as far as the agile manifesto is concerned. While it’s true that an over comprehensive document might not do much, having strategic responses to change can go a long way.

How Does An Agile Test Plan Work?

In agile, when a sprint begins, it is not necessary to know every detail about the feature and Epic beforehand. Sometimes, it might not seem straightforward and predictable. Understanding the different complexities can help shape testing efforts if that is the case. However, when things are unknown or new, complications can arise. Such a scenario can make coming up with relevant information challenging.

Before a sprint, the team starts out by discussing the contents that are a part of the release. This way, the testing team has an idea of the scope of testing in advance and what you should consider for the test.

Once you are through with the contents comes the discussion about estimates. So, testers have an idea of the duration it will take to test a feature. It includes performance, exploratory testing, test automation, test scenarios, and the setup of the test environment.

Understanding Epic, Feature, Task, and User Story

A detailed understanding of the terms Epic, Feature, Task, and User Story is necessary when working towards creating a brilliant testing plan for software. They are a crucial part of the Scrum framework and comprise details testing teams must take into account during the planning phase. It’s also crucial to keep the bigger picture of the entire product intact. These terms are known for their unique precision levels.

Epic

In simple terms, Epic is a broad spectrum goal that needs simplifications by dividing it into different chunks of tasks the agile team needs to work on. It’s next to impossible to achieve a big story, that is, Epic, in one stroke since it usually takes a few months. Since they have a broad end scope, epics lack details.

Business requirements, customer requests, and product features come under epic. The Epic size also depends on the overall culture of your organization. Knowing they shouldn’t take too long to finish is essential. That doesn’t mean you hasten things up. It is a wise move to use burn-down charts for measuring epics. It offers precise estimates of the quantum of work you need to complete.

Feature

Feature refers to a cluster of user stories representing a functionality’s business capability. It can take many iterations to finally complete. You must ensure that these functional and non-functional user stories are highly testable. This will get the team involved in a pattern of coding each story and testing it out until the feature is complete.

Task

Detailed work pieces necessary for completing a user story are known as tasks. Team members can take them up depending on their expertise and skill levels. No user story can be completed until you complete every task under a particular story. Usually, development teams define a task, and it takes almost a day to finish.

User Story

User stories are a to-do checklist comprising items the testing team needs to complete. The scrum product owner owns the user stories, stakeholders, the Scrum master, and the entire team act as contributors to eliminating backlogs. The idea around which user stories revolve is to break a product into pieces to complete a large project successfully. Tracking user stories is easily possible, even on multiple boards.

It’s essential to remember that user stories are simple, short, and crisp descriptions you need to cover throughout an agile project. Even though the product owner is the owner of user stories, any member can write them.

Conclusion

Writing proper epics, tasks and stories are crucial for a clear picture of responsibilities, roles, reasons, and requirements. When in line, these three sprint foundations help accomplish goals quickly and precisely.

One of the most apparent goals for having these Agile planning sessions is to enhance learning and adaptation with the help of faster and more efficient feedback. Once you get a hold of how all the planning sessions work, they take less time and become more effective in the future.

There is this mindset in the testing and Development industry to have all the information upfront before making a plan. While this has been how things are for ages, it is time for a change in planning and development. Even though the approach is different and takes some getting used to, it is always rewarding when the end product comes out better.