RIM Introduces BlackBerry Balance

Image Credit: RIM

Just the other day, Research In Motion (RIM) announced a new feature coming to BlackBerry smartphones: Balance. Balance is a technology that allows companies to define what’s work and what’s personal, then act on that information. For example, Balance can be setup to restrict a user from copying text from a business email into a social networking app. The ultimate goal, of course is to give the company more control over secure data while allowing employees to use one device for both work and personal needs.

At CompanionLink, we’re big fans of keeping your business data separated from your personal data. We’ve written recently talking about how you can use CompanionLink and DejaOffice to do just that, making it much easier for you to use your phone at work and at home. Balance does not appear to offer the same types of features as we discuss, but rather focuses on making a personal device more secure. Initially, the direct benefit to the employee may seem low. However, it is important to remember that, for many, Balance will be the key that finally allows them to carry just one device!

How do you keep your business and personal data separated? Will Balance change things for the better for you? Let us know in the comments!