Tag Archives: Social Media

How to Increase the Number of Followers on Your Social Media

Posted on by Charlene Brown
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In a world where you can reach most people by advertising online, and where social media have become an essential part of our lives, our businesses, and our visibility, it can be important to have as many followers as possible, especially if you use social media for business purposes. Even though social media is a free, fast, and effective way to promote yourself and your business, it is hard to use those advantages if you are not visible enough. 

By increasing the number of followers on your social media accounts, you give yourself a better chance in succeeding. There are many ways to do this, and in this article, we are going to discuss some of them in order to help you increase the number of followers on your social media. Stay tuned to find out how you can hit that dream reach you are aiming for.

Be consistent 

When people come across your social media account, they will want to see consistency for sure. No matter what kind of an account you have, posting regularly and letting your followers know that they can count on seeing new and useful stuff from you regularly can be truly essential for the success of your account. 

Even if you do not have the time to post very regularly, or if you tend to forget things like these, there are many options online which allow you to automatically upload your content at a certain time. You can prepare the content and just wait for it to be uploaded by itself.

Hacks for more likes and followers

There are numerous online options that offer you automatic likes and followers for a certain fee. If you are able to, be sure to try these options as well. If you choose an option that helps you get automated likes for Instagram every time you post, the people who come across your account will have more faith in what you are providing. They will more likely follow an account that a lot of people like, rather than the opposite. This hack will help you gain likes and followers exponentially. 

Link your social media accounts everywhere possible

Putting a social media follow button on your website, your emails, or any other pages you have will help you gain more visibility on social media. People will feel less pressure by seeing your posts on social media compared to regularly getting emails for instance. Of course, if you collaborate with any other people or businesses, it is always a good idea to link each other’s profiles and help each other out.

Respond to your followers

People like to feel seen and respected. If you tend not to answer your followers’ comments or messages, it is likely that you will lose a big portion of them. Regularly responding to questions, comments, and mentions made by your followers is a way to deepen connections and build trust. After all, it is called social media, so we have to be social.

Use hashtags correctly

Hashtags can help people find content on topics that they are interested in. So, choose them carefully. Hashtags are like a keyword in a text, they need to tell what is essential to the post. Avoid using sentences or words people will less likely search as hashtags. And of course, do not overdo it. People want to see real content and not just a bunch of #’s.

Follow relevant accounts

In order to get followed, you first must be a good follower. Find and follow accounts that are relevant to you or your business. In many cases, if people like a certain profile, they will look into their followers to see if there is anything similar that they can find. If your profile is completely filled out and your feed is full of relevant and valuable posts, you will have a high chance of increasing the number of people who follow you. 

Post news, data, opinions, and trends

By posting things that are trending and popular, you can actually increase your number of followers. Just think of the times when you see a certain post that interests you, you share it, other people see it, and maybe follow the account that posted it. The same can be for you. You can post news, tweets, or some data, well, practically anything.  Just make sure that the content you are posting is relevant to your feed. 

In the end, there are a lot of different variables that affect how many followers you are going to have, and the key to a larger number lies in you understanding those parameters and how to affect them. That being said though, after reading this article, you have surely picked up some useful tips and tricks, and now – all that’s left is to put them to work!

3 Digital Advertising Techniques You Should Consider

Posted on by James Tom
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Are you looking for new ways to advertise your business? It may be that you want to promote a specific product, re-brand or reach a new audience,  and to do this, you will need effective advertising tools. When deciding on your advertising strategy, you should consider the different types of digital marketing you could use, as this is the most effective way to promote your business, engage with your target audience and boost your sales. Take a look at these popular digital advertising tools, which will help your business create an online profile to be proud of.

Virtual Reality

One of the most forward-thinking tools is virtual reality technology, which is designed to create situations which feel entirely realistic for the user. While this is a fairly new advertising tool, it has been beneficial for a variety of industries. This includes the property sector, with companies like RW Invest using it to market their off-plan buy to let properties. Potential investors can plug into their VR devices to discover what the final product will look before they make any investment commitments.

Car companies, like Renault, also use VR technology as an alternative to test drives, which has resulted in a massive boost in car sales. This is also a cost-efficient and timely way of advertising their car models, as it avoids any car handling errors and enables staff to make immediate sales on the day.

Social Media

Arguably the most effective marketing tool is social media advertising, as it allows businesses to connect directly to customers. The majority of companies utilize social media to advertise products, communicate with customers, collect data and more. By using social media, companies can cut costs massively, and although some elements involve payment, there are many ways you can promote your business for free on sites like Facebook, Instagram and Twitter.

Businesses have an unlimited amount of options when advertising on social media, although you need to make sure that you choose the right tools for your sector. Many industries have found success on Instagram, which is the fastest growing social media platform in 2019. The Instagram Stories tool has been especially effective, with spend statistics showing that the overall amount spent on this type of advertising has doubled by 18%. Stories ads are excellent for one-off promotions, as the advert will only last for 24 hours, so it forces customers to act fast, helping them make quick sales.

This is due to the effectiveness of swipe up option which links straight to their site, enabling customers to purchase their products in one or two clicks.

Streaming Services

With the popularity of Streaming services such a YouTube, Spotify, TikTok, Satellite Radio and others, streaming advertising solutions are a smart place to consider placing advertisements. With more services moving online only and with a large portion of the world using streaming to get their news and entertainment, this is a great option to consider to reach a larger audience.

Email Marketing

The effectiveness of email marketing is definitely underrated, as many companies brush it aside, as it is seen as one of the most annoying types of advertising. Despite this, businesses have found great success with email marketing campaigns. This is most likely because their email campaigns feature high-quality content and uniquely connect with their target audience. 

Email marketing experts believe there are several guidelines you should follow to ensure your campaign is successful. This includes using the sender’s name in the email. Common email tools like GetResponse, Constant Contact, and the many MailChimp Alternatives make this customization possible. You should also make sure you send out emails at prime times in the day to ensure you connect with your target audience at the right time. It is also essential that you keep content as simple as possible in order to generate clicks and potential sales.