If you need to buy or sell an Internet resource, you need to estimate the cost of the site. Each virtual service has its own value, but often when selling or buying it is not quite adequately evaluated. This leads to unjustified financial expenses for the buyer and an inability to sell the site for the seller.

How to Evaluate the Market Value of a Site?

For an adequate website worth assessment, it is necessary to take into account many parameters and features of the site for sale. Otherwise, the buyer runs the risk of overpaying and the seller — selling too cheap.

Determining an adequate price, take into account the following factors:

1. What category does the site belong to? It will help reduce your search terms by evaluating your site against its competitors. Each area has its own criteria. Without knowing which category the evaluated site belongs to, an objective assessment of other parameters is impossible.
2. Backlinks mass and their quality. It is measured as the number of external links from other sites.
3. Traffic. You also need to determine what keywords are included in the site content. Required data include their frequency and position in the overall ranking of all sites.
4. Domain age and value. The older the resource, the more expensive it tends to be. But you can always find an exception.
5. Site presence in the directories of search engines, So, if the resource is listed in one or more of them, this is a good sign. But the price of the site, in this case, can be high.

Site Trust as a Key Criterion

It is one of the main evaluation criteria is the site trust that consists of the following points:

• SEO optimization. It provides site visibility for search engines. This indicator affects the chances of potential visitors to find a resource among thousands of competitors.
• Daily attendance. The higher the number of people who open the site during the day, the more popular the resource, and therefore more valuable.
• The number of backlinks. The more links to the site from other resources, the higher are the chances of increasing the audience of visitors.
• Quality of content and functionality. The site’s interface should be intuitive, and the published info should be useful, giving the audience answers to the questions they are looking for. CMS can also influence this factor. There are free and paid ones. The use of paid, advanced systems increases the cost of the resource since they have the possibility of expanding the functionality, which may be necessary for the future. But free ones can also support a site with tens of thousands of pages.
• Domain price. If it is prestigious, it can be half the value of the site. Older domains are usually considered prestigious.
• Site income. This is the difference between the average annual income from the resource and the cost of maintaining the platform, which must be covered over the same period.

For a proper evaluation, it is also possible to use special tools developed to help owners of platforms and potential buyers to get an objective opinion.